Christmas Lights Install, Training and Supplies podcast artwork

PODCAST · business

Christmas Lights Install, Training and Supplies

Delve into the holiday lighting realm with us, as we share wisdom from seasoned pros, experts, and enthusiasts. Explore the latest trends in lighting design, innovative installation methods, and top-notch tools to bring your festive visions to life.Whether you're an experienced pro or a newcomer to the world of Christmas lights, our podcast caters to all. Tune in for valuable insights, tips, and tricks from industry leaders. From safety guidelines to advanced decorating techniques, we've got your back.Learn more about host Jason Geiman at jasongeiman.com

  1. 75

    LIVE Q&A – Who's Watching Christmas Lights Over the Super Bowl? 😂

    Who needs football when you can talk Christmas Lights? Live Q&A tonight — bring your questions about business, pricing, equipment, you name it. Let's hang.https://christmaslights.io/feb26cincy

  2. 74

    He Hit 6 Figures in Lighting… But THIS Is What Actually Changed

    Michael Zuzack didn’t get to six figures in his lighting business by “just working harder.”In this live conversation, we break down the real shift that changed everything—what finally clicked, what he stopped doing, and the behind-the-scenes moves that most people never talk about.If you’re trying to grow your lighting business and you feel stuck at the same level, this is the conversation you need to hear.Want to learn how to do landscape lighting? https://christmaslights.io/feb26cincy

  3. 73

    Sales, Marketing & Pricing - How to Grow Your Business in 2026

    Tonight, I answer your toughest questions about growing your pressure washing and Christmas light business! Tonight we are diving deep into the three pillars that make or break your season: Sales, Marketing, and Pricing.Whether you are trying to fill your schedule for spring or planning your next big growth phase, bring your questions and let's talk strategy.In this stream, we'll cover:Marketing Strategies for 2026: What's working right now to get leads.Pricing for Profit: Stop guessing and start charging what you're worth.Closing the Sale: Simple scripts and tactics to win more bids.

  4. 72

    Stop Hanging, Start Scaling: The Secret to Hiring a Pro Crew 🎄✨

    Christmas light season is a sprint, but are you running it alone? 🏃💨 If you spent this past season exhausted on a ladder, it’s time to change the game. I’m sitting down with Shawn Day from Hire Lead & Chill to talk about the "Exit Plan"—how to get off the roof and into the CEO chair.We’re breaking down how to find reliable crews who actually show up, how to lead them through the holiday rush, and how to build a lighting business that scales without you having to be on every job site.🚀 Ready to Level Up Your Lighting Business?Master Landscape & Permanent Lighting (Feb Class): https://christmaslights.io/trainingGet Shawn’s Hiring Systems: https://hireleadchill.com/All Things Christmas Lights: https://christmaslights.io/Don't wait until next November to figure out your hiring strategy. The work starts NOW so you can own your time later. 💡🙌

  5. 71

    Marketing in 2026: How to Grow Your Christmas Light Business

    🎄 THE MARKETING THAT ACTUALLY GROWS YOUR BUSINESS 🎄Want to grow in 2026? It starts with marketing. Here's what works, what's dead, and how to allocate your budget.💰 MARKETING BUDGET = 10% OF REVENUE:$50K business = $5K marketing$100K business = $10K marketing$250K business = $25K marketing$500K business = $50K marketing🔥 WHAT'S WORKING:✅ Yard Signs - Still #1 ROI ($3-4 each, 1,000 signs = $100K revenue)✅ Facebook Ads - $50-200/day depending on size✅ Google My Business - Free traffic, post 3x/week✅ Google Ads - $30-200/day, scales with growth✅ Past Customers - Easiest money (Christmas cards in July)✅ Cold Calling - 20-30 calls/day to businesses❌ WHAT'S DEAD:❌ Waiting until September (start July/August)❌ Only ONE marketing channel❌ Not answering your phone❌ Inconsistent marketing❌ Competing on price📅 TIMELINE:Jan-Mar: Plan and prepareApr-Jun: Start outreach, test adsJul-Aug: Full marketing pushSep-Nov: Maximum spend, close deals💪 THE TRUTH: $50K installers spend $5K on marketing. $500K installers spend $50K. You can't grow without investing in marketing.ChristmasLights.io

  6. 70

    How to Actually Grow Your Business in 2026 (Not Just Survive)

    🚀 STOP SURVIVING, START GROWING: Your 2026 Blueprint 🚀Too many Christmas light installers are just surviving - doing the same revenue year after year, stuck at $50K or $100K, working themselves to death. 2026 is the year you stop surviving and start GROWING. Tonight I'm showing you exactly how to scale your business, not just maintain it.Connect with me:🔗 Website: ChristmasLights.io📱 Facebook Group: Christmas Lights Install Training & Community📧 Text me: (855) 619-LITE

  7. 69

    Why Cheap Christmas Light Installers Are Losing Money

    Are cheap installers hurting your Christmas light business?Tonight we’re breaking down the REAL reason so many installers race to the bottom… and why it’s destroying their profits, their confidence, and their ability to grow.If you’ve ever said “People in my area won’t pay that much,” this video is going to change everything.In this live training, we’ll cover:🔥 Why cheap pricing keeps you broke🔥 The math behind $500 jobs vs $2,000–$3,500 jobs🔥 How to charge what you’re worth (and actually get it)🔥 Why selling price is the biggest mistake installers make🔥 How to sell VALUE — service, support, safety, design🔥 How to compete without lowering your prices🔥 What the top installers do differently to scale fastPeople aren’t paying for bulbs — they’re paying for peace of mind, professional service, safety, design, and experience.When you understand that, you stop competing with the “$3-a-foot guy” and start attracting real money customers.👉 Need Christmas lights or supplies?ChristmasLights.io — Professional-grade lights, training, and tools.👉 Want to grow your Christmas light business?Join the Christmas Lights Community on Facebook:35,000+ installers, tips, training, and support

  8. 68

    How to Go From $50K to $500K Christmas Lights

    🚀 The Math Behind a $500K Christmas Light Business (Numbers Don't Lie) 🚀Want to hit $500K? It's all about the math. Most installers are stuck at $50K because their numbers are wrong. Today I'm breaking down the EXACT math that gets you to $500K - average tickets, lead volume, and close rates that actually work.💰 THE AVERAGE TICKET BREAKDOWN:At $1,000 average ticket = 500 jobs to hit $500KAt $2,000 average ticket = 250 jobs to hit $500KSee the difference? Double your average ticket, cut your workload in HALF. This is why I obsess over getting you to $2,000+ average tickets.📊 THE LEAD MATH (20% Close Rate):To close 250 jobs at 20% = You need 1,250 leadsTo close 500 jobs at 20% = You need 2,500 leads🎯 WHAT YOU'LL LEARN:✅ Why $1,000 average tickets keep you stuck at $50K✅ How to systematically get $2,000+ average tickets✅ The lead generation math for $500K businesses✅ How to generate 1,250+ quality leads per season✅ Why your close rate matters more than you think✅ The exact systems that handle 250+ jobs efficiently✅ Team structure for managing this volume🔥 THE REALITY:$50K business = 50 jobs at $1,000 average$500K business = 250 jobs at $2,000 averageSame work, 10X the profit when you get the math right⚠️ WARNING: If you're not tracking these numbers, you're flying blind. This video shows you exactly what to measure and how to improve each metric.Connect with me:🔗 Website: ChristmasLights.io📱 Facebook Group: Christmas Lights Install Training & Community📧 Text me: (855) 619-LITE

  9. 67

    Marco's Question About Quotes + 4 More You've Been Asking

    🎄 Your Top Christmas Light Questions - ANSWERED! 🎄Marco hit me up asking about in-person quotes, and it got me thinking - you guys have been asking some GREAT questions lately. So I'm answering Marco's question plus 4 more that keep coming up in my DMs and Facebook group.🔥 QUESTIONS COVERED:✅ Marco's Question: Should I do in-person or online quotes?✅ "How do I handle the 'you're too expensive' objection?"✅ "What's your actual close rate with online quotes?"✅ "How do I pre-qualify customers without sounding pushy?"✅ "Should I give package deals or itemized quotes?"💰 REAL TALK: These aren't fluffy answers. I'm giving you the exact strategies that helped my students hit $100K+ their first year. No sugar-coating, no BS - just what actually works.⚠️ HEADS UP: If you're still doing things the hard way (driving to every quote, competing on price, not pre-qualifying), this Q&A will change your whole approach.Need Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.io

  10. 66

    From $600 to $2,000 Jobs: The ONE Thing That Changed Everything

    🚀 The Single Change That TRIPLED My Christmas Light ProfitsI used to struggle with $600 Christmas light jobs just like everyone else. I was working twice as hard for half the money, competing with every $4/foot installer in town. Then I discovered ONE simple shift that changed everything - and I'm about to share it with you.What You'll Discover:✅ The ONE mindset shift that took me from $600 to $2,000+ average jobs✅ Why selling "Christmas lights" keeps you broke (and what to sell instead)✅ My exact words that make customers WANT to pay premium prices✅ How to present quotes that eliminate price shopping✅ The psychology behind why people spend $2,000+ on temporary decorations✅ Real examples of $2,000+ jobs and how I sold them🔥 STUDENT SUCCESS STORIES:"I raised my prices 300% after watching this" - Mike T."Went from $800 to $2,400 average ticket in one season" - Sarah L."Finally understand why my quotes were getting rejected" - David M.⚠️ WARNING: This isn't about raising your prices. It's about changing what you're actually selling. Most installers will never figure this out and stay stuck at $600 forever.Need Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.io

  11. 65

    How to Quote Christmas Lights in 2025

    🎄 STOP Quoting Like a Rookie - Here's How Pros Do It in 2025Most Christmas light installers are KILLING their profits with amateur quoting mistakes. They're measuring wrong, pricing wrong, and presenting wrong - and it shows. In this video, I'll show you exactly how to quote like a seasoned professional and command premium prices.What You'll Learn:✅ My exact quoting formula that gets $8-12/foot (while amateurs get $4-6)✅ How to measure houses and trees like a pro (without looking clueless)✅ The package presentation that makes customers say YES✅ Why selling "magic" beats selling bulbs every time✅ The #1 mistake that screams "amateur" to customers✅ How to pre-qualify customers and avoid tire-kickers🔥 REAL RESULTS:- Daniel: $179K his first year using these methods- Sam: $250K in year one- Over 1000 students hit six figures with this systemNeed Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.ioChristmas Lights Facebook Grouphttps://christmaslights.io/group

  12. 64

    Christmas Light Q&A: Pricing, Installation, and Business Tips

    You asked, I'm answering. Let's talk Christmas lights.I get hundreds of questions every week about starting and growing a Christmas light business. Today I'm answering your most common questions about pricing, installation techniques, and building a profitable business.What we're covering:PRICING QUESTIONS:• "How much should I charge per foot?"• "What do I do when they say I'm too expensive?"• "How do I get $2,000+ average tickets?"• "Should I give discounts for multiple houses?"INSTALLATION QUESTIONS:• "What's the fastest way to hang lights safely?"• "Which clips actually work and last?"• "How do I handle difficult rooflines?"• "What equipment do I really need?"Where to get Lights? Christmaslight.io.BUSINESS QUESTIONS:• "How much money do I need to start?"• "When should I start marketing for the season?"• "How do I find reliable workers?"• "What's realistic for first-year revenue?"Plus I'll answer:Your specific questions from the commentsReal situations you're dealing withProblems you're trying to solveStrategies that actually workNo fluff, no theory - just real answers from someone who built and sold a $500K+ Christmas light business.Whether you're just starting out or trying to scale to six figures, this Q&A will give you the clarity you need to move forward.Drop your questions in the comments before the video and I'll answer as many as possible!Get more answers:Complete training: ChristmasLights.io

  13. 63

    Christmas Lights Pricing Wars: Why Cheap Always Loses

    The $4/foot guy down the street just went out of business. Again.Every Christmas season, the same story plays out: New installers come in charging rock-bottom prices, steal a bunch of customers, then disappear by February. Meanwhile, the premium-priced pros keep growing year after year.Here's why cheap ALWAYS loses the pricing war:The Cheap Guy's Death Spiral:• Can't afford quality materials = more callbacks• Can't pay good workers = constant turnover• Can't invest in marketing = feast or famine• Can't handle one lawsuit = instant bankruptcy• Can't build systems = stuck doing everything himselfThe Premium Pro's Advantage:• Quality materials = happy customers who refer• Well-paid crews = reliable, skilled workers• Marketing budget = consistent lead flow• Profit margins = business can survive problems• Systems and processes = scalable operationReal math from my market:$4/foot installer: Out of business in 18 months$6/foot installer: Struggling, working 80-hour weeks$10/foot installer: Profitable, growing, hiring$12/foot installer: Booked solid, turning down workThe pricing war isn't about who's cheapest - it's about who can deliver the most value.Why customers choose premium pricing:✅ Professional appearance and communication✅ Quality materials that last 5+ years✅ Reliable service and callbacks handled quickly✅ Insurance and proper business setup✅ Systems that deliver consistent resultsStop fighting a war you can't win. Start winning the war that matters.Win the pricing war:Premium pricing strategies: ChristmasLights.ioDrop a 💰 if you're ready to charge what you're worth!#ChristmasLights #Pricing #PremiumPricing #BusinessStrategy #ProfitFirst

  14. 62

    Christmas Light Business: It's GO TIME (Stop Waiting, Start Winning)

    ENOUGH WAITING. ENOUGH EXCUSES. IT'S GO TIME.While you've been "getting ready to get ready," your competition is out there booking jobs, hiring crews, and preparing to dominate this Christmas season.The waiting game is OVER.What "waiting" looks like:• "I'll start next month"• "I need to watch more videos first"• "I'm not ready yet"• "Maybe next season"What GO TIME looks like:• Putting out 200 yard signs THIS WEEK• Calling 50 businesses TODAY• Hiring your first crew member NOW• Getting your first quote out TONIGHTGO TIME reality check:Christmas season is 90 days awayYour competition isn't waitingEvery day you delay = money left on the tablePerfect preparation is procrastination in disguiseIn this video, you'll get:• The GO TIME action plan (what to do RIGHT NOW)• How to go from zero to ready in 30 days• Why waiting for "perfect" kills profits• The mindset shift that separates winners from waitersSTOP WAITING FOR:❌ The perfect moment❌ More knowledge❌ Better conditions❌ Permission from anyoneSTART WINNING BY:✅ Taking messy action TODAY✅ Learning while doing✅ Making moves NOW✅ Betting on yourselfYour biggest Christmas light season starts the moment you stop waiting and start winning.Ready to GO?Take action: ChristmasLights.ioJoin winners: christmaslights.io/groupStop waiting: Christmaslights.io/IPTDrop a 🔥 if you're done waiting and ready to WIN!#ChristmasLights #GoTime #StopWaiting #StartWinning #TakeAction

  15. 61

    Christmas Lights Business Questions Answered: Your Complete Guide to Scaling Success

    Join Jason Geiman as he dives into valuable insights for holiday lighting businesses. In this Q&A session, Jason covers a range of important topics including setting goals for 2025, strategies for increasing pricing, and the importance of a confident mindset when communicating with customers. Learn about the significance of filler words in sales calls, the relevance of mindset and action-taking, and get tips on equipment and materials for Christmas light installations. Whether you're starting out or looking to scale, this session will provide you with practical advice and inspiration to grow your business.00:00 Introduction and Q&A Setup00:26 Setting Goals for 202501:00 Importance of Pricing and Words01:43 Personal Struggles and Website Updates06:44 Mindset and Growth16:33 Follow-Up Processes and Lead Generation22:03 Upcoming Classes and Training25:10 Hiring and Scaling Your Business28:10 Permanent Lighting and Pricing34:19 Q&A and Membership Information35:42 Ordering Custom Shirts36:10 Introducing the New Website37:07 Lessons from the Holiday Lighting Business37:36 The Importance of Mindset43:24 Giving Back: Free House Giveaways48:46 Essential Materials for Christmas Lights56:44 CRM Tools and In-Person Quotes01:01:50 Final Thoughts and EncouragementNeed Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-trainingNeed Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.ioChristmas Lights Facebook Grouphttps://christmaslights.io/group

  16. 60

    Why Christmas Light Businesses Get Stuck at $50K (And How to Break Through)

    Hit $50K and can't grow past it? You're not alone.Most Christmas light businesses plateau at $50K because they're still thinking like a one-person operation. You're the installer, salesperson, and manager all at once.The $50K trap:• You can only install so many houses yourself• No systems = everything depends on YOU• Pricing too low to hire quality help• Working IN the business, not ON itHow to break through:✅ Raise prices to $8-12/foot minimum✅ Hire and train reliable crews✅ Build systems that work without you✅ Focus on sales, not installationReady to scale past $50K?Get the breakthrough blueprint: ChristmasLights.ioDrop a 💯 if you're stuck at this level!Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-trainingNeed Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.ioChristmas Lights Facebook Grouphttps://christmaslights.io/group

  17. 59

    $100K Christmas Light Secret: Doers Win, Learners Fail

    The harsh truth nobody wants to hear about building a $100K Christmas light business...After helping hundreds of people start Christmas light businesses, I've noticed something disturbing: The people who watch every YouTube video, take every course, and "learn" the most... are the LEAST likely to hit $100K.Meanwhile, the ones who take messy action with incomplete knowledge. They're crushing it.In this video, you'll discover:• Why "one more video" is killing your $100K dreams• The 3 actions that matter more than 100 hours of learning• How I hit $500K by being a "doer" not a "studier"• The 48-hour rule that separates winners from wannabes• Why your first install will teach you more than my entire YouTube channelStop making excuses. Stop "getting ready to get ready."Your competition isn't watching this video - they're out there hanging lights and making money while you're still "learning."Ready to finally take action?Get started: ChristmasLights.ioJoin doers, not learners: christmaslights.io/groupStop learning, start earning: christmaslights.io/IPTThe clock is ticking. Christmas season waits for no one.

  18. 58

    Why 90% of Christmas Light Businesses Fail at Staffing

    The brutal truth about why most Christmas light businesses crash and burn before they even get started...Join Jason Geiman and Shawn Day  https://hireleadchill.com "The Hiring King" as they expose the #1 reason 90% of Christmas light businesses FAIL - and it's not what you think.What You'll Discover LIVE:• The 3 deadly hiring mistakes that kill Christmas light businesses before November• Sean's "Hiring King" method that finds reliable workers when everyone else can't• The "no-show" solution that eliminated 95% of Jason's staffing headaches• Live Q&A - Get your hiring questions answered by the expertsPerfect for:Christmas light business owners struggling to find reliable crewsPressure washing/service business owners looking to add seasonal incomeAnyone wanting to build a 6-7 figure Christmas light businessHere are the list and stuff to start a Christmas lighting business.Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-trainingNeed Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.io

  19. 57

    $30K in 30 Days Installing Christmas Lights: Realistic or Ridiculous?

    Is it really possible to make $30,000 in just one month installing Christmas lights? In this video, I break down the math, the reality, and what it actually takes to hit this ambitious monthly income goal during peak Christmas light season.I'll show you real examples from my students who've achieved $30K+ months, the exact strategies they used, and whether this kind of income is sustainable or just a one-time fluke. Plus, I'll reveal the operational requirements, pricing strategies, and work schedule needed to make this happen.Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-trainingNeed Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.ioChristmas Lights Facebook Grouphttps://christmaslights.io/group

  20. 56

    Yes, People Pay $2000+ for Christmas Lights (Here's How to Find Them)

    🎄 Yes, People Pay $2000+ for Christmas Lights (Here's How to Find Them)Here are the list and stuff to start a Christmas lighting business.Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-trainingNeed Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.ioChristmas Lights Facebook Grouphttps://christmaslights.io/groupThink $2000+ for Christmas lights is crazy? Think again. While you're competing for $300 jobs, smart installers are closing $2500, $5000, even $10,000+ jobs with customers who WANT to pay premium prices.🚀 What You'll Learn: ✅ Where the $2000+ customers actually live (hint: not where you think) ✅ How to identify high-value neighborhoods using free tools ✅ The magic words that separate you from the $4/foot guys ✅ Why premium customers are easier to work with (seriously) ✅ Marketing that attracts money instead of tire-kickers ✅ The mindset shift that changes everything💰 Real Examples:$3600 job + $400 tip (true story)$15,000 HOA contract (one phone call)$2500 average tickets (my student's actual numbers)🔥 The Truth About Premium Customers:They don't shop on priceThey value your time and expertiseThey refer other premium customersThey pay deposits without hesitationThey tip generously⚠️ Reality Check: If you think "nobody in my area pays that much," you're looking in the wrong places. Every market has premium customers - you just need to know how to find them.🎯 Perfect For:Installers tired of competing on priceAnyone stuck doing $300-500 jobsBusiness owners ready to work with better customersPeople who want to make real money, not just stay busy💬 Drop a 💰 if you're ready to find the premium customers!Resources: ChristmasLights.io

  21. 55

    Ask Me Anything: Building Six-Figure Service Businesses

    Live Q&A session for service business owners! Ask me anything about building six-figure businesses - pricing, marketing, scaling, hiring, systems, or whatever's keeping you stuck. Real questions, real answers from someone who's actually built multiple successful service businesses.

  22. 54

    Startup to Scale: Dan and Paul's Christmas Light Install Business Journey

    🎄 From Startup to Scale: Dan and Paul's Christmas Light Install Business JourneyEver wonder what it REALLY takes to build a Christmas light business from zero to six-figures? Tonight I'm sitting down with Dan and Paul - two of my most successful students - to break down their complete journey.Here are the list and stuff to start a Christmas lighting business.Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-trainingNeed Christmas Lightshttps://www.christmaslights.io/l

  23. 53

    Marketing That Actually Works for Christmas Lights Businesses

    Stop wasting money on marketing that doesn't work. The proven strategies that actually generate customers for service businesses - from someone who's built multiple six-figure operations and coached hundreds of others.

  24. 52

    Christmas Light Installer Scaling Secrets: From Solo to $500K+

    🎄 Christmas Light Installer Scaling Secrets: From Solo to $500K+ (Your Questions Answered)Ready to break through the ceiling and scale your Christmas light business to serious money? I'm going LIVE to answer your toughest scaling questions and reveal the exact systems my students use to go from solo operators to $500K+ operations.🚀 What We'll Cover Tonight:✅ How to hire and manage crews that don't suck✅ The systems that let you step OFF the truck and still make money✅ Pricing strategies that scale (hint: it's not just raising prices)✅ How to handle 100+ jobs without losing your sanity✅ The marketing that works at scale vs. what kills growth✅ Inventory management for big operations✅ When and how to add services (permanent lights, commercial, etc.)💰 Real Scaling Examples:- Daniel: $179K Year 1 → $400K+ Year 2- Sam: $250K Year 1 → $600K+ Year 2  - Multiple students: Solo to 6-figure teams🔥 Common Scaling Questions I'll Answer:- "How do I find reliable crews?"- "When should I stop installing myself?"- "How do I price for crews vs. solo work?"- "What systems prevent everything from falling apart?"- "How do I market when I'm already busy?"⚠️ Scaling Reality Check:** Most Christmas light installers hit a wall around $50-75K because they try to do everything themselves. Tonight, I'm showing you how the top 1% break through and build real businesses that work without them.🎯 Perfect For:- Solo installers ready to build a team- Small crews wanting to go big- Anyone stuck at their current revenue ceiling- Business owners ready to work ON the business, not IN it💬 Bring Your Scaling Questions - I'll Answer Them Live!🔗 Resources:- Advanced Training: ChristmasLights.io/advance- Free Group: ChristmasLights.io/group- Tools & Supplies: ChristmasLights.io/lightsThis isn't about working harder - it's about building systems that scale.#ChristmasLightInstaller #ScalingBusiness #ServiceBusiness #ChristmasLights #BusinessGrowth👍 LIKE if you're ready to scale beyond solo work!🔔 SUBSCRIBE for more scaling strategies!💬 DROP your biggest scaling challenge in the comments!

  25. 51

    Why Your Christmas lights Business Has No Customers (It's Your Marketing)

    Great at Christmas Lights but have no customers? It's not your skills - it's your marketing. Learn why the best Christmas Lights often go broke while mediocre ones with good marketing stay booked solid.Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-trainingNeed Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.io

  26. 50

    Why 90% of Christmas Lights Businesses Fail (And How to Be the 10%)

    In this episode, Jason Geiman delves into the reasons behind business failures and shares insights on how to ensure success, specifically within the pressure washing and Christmas light industries. Drawing from over a decade of experience in coaching and running businesses, Jason emphasizes the importance of working on the business rather than in it. He highlights key strategies such as knowing your numbers, raising prices, and focusing on building systems to sustain and grow your business. Jason also discusses his new shop setup, the impact of marketing methods, and the significance of believing in your own worth when pricing services. Further, he outlines common pitfalls like equipment obsession and inadequate cash flow management. Tune in for actionable advice on distinguishing your business from competitors and setting the stage for long-term success.00:00 Introduction and Tonight's Topic00:32 Business Coaching Experience02:21 Weekend Activities and Book Recommendation07:01 Understanding Business Numbers15:35 Pricing Strategies and Customer Acquisition22:19 Leadership and Employee Management29:06 Identifying Your Ideal Customer29:27 Targeting High-Value Zip Codes30:32 Marketing Strategies and Training Opportunities32:50 The Importance of Adding Value34:52 Handling Quotes and Upselling39:12 Focusing on Your Own Business43:51 Building Effective Systems46:26 Collaborating with Competitors47:29 Optimizing Google My Business49:19 Upcoming Training Events and Conclusion

  27. 49

    $1 MILLION Installing Christmas Lights (His Commercial Secrets Revealed)

    Unlocking the Secrets to Commercial Christmas Light Installation with Joey MurphyIn this episode, the host and guest Joey Murphy dive into the nuances of how to secure commercial Christmas light installation jobs. Joey shares his background, starting from his career as a firefighter and paramedic to becoming a successful business owner in the Christmas light industry. The discussion covers crucial points such as understanding net and gross profit, the importance of a CRM, and the steps required to get into commercial spaces. Additionally, the segment touches upon an upcoming training event in Dallas, Texas, aimed at providing in-depth knowledge and hands-on experience in commercial Christmas light installations. With a focus on networking, financial management, and strategic scaling, this episode serves as a comprehensive guide for anyone looking to expand their business in this niche market.00:00 Introduction and Guest Introduction00:34 Joey's Background and Journey07:41 Starting the Christmas Light Business11:19 Challenges and Growth15:06 Understanding Business Finances16:50 Entering the Commercial Market27:20 The Value of Right-Hand Men in Business28:16 Overcoming Hiring Fears in Entrepreneurship29:34 Tips for Securing Commercial Business34:41 The Importance of Building Relationships36:56 Understanding Commercial Business Dynamics42:42 Upcoming Training Event in Dallas51:43 Encouragement and Final Thoughts

  28. 48

    Business Growth Reality Check: Are You Making These Fatal Mistakes?

    In this episode, we discuss common pitfalls that hinder business growth and offers practical advice on overcoming them. Sharing insights from a recent training in Michigan, he emphasizes the importance of mindset, strategic delegation, and focusing on value over price. Additionally, he highlights the significance of getting off the truck to scale operations and the benefits of networking and collaboration. Throughout the episode, Jason recommends the book 'Endless Customers' by Marcus Sheridan and underscores the value of continuous learning and action.00:00 Introduction and Weekend Recap01:31 Book Recommendation: Endless Customers02:43 Eliminating Negative Vocabulary04:15 Celebrating Wins and Audience Interaction05:03 Fatal Mistake 1: Working In vs. On the Business10:39 Fatal Mistake 2: Competing on Price Instead of Value14:49 Fatal Mistake 3: Knowing Your Customer17:16 Fatal Mistake 4: Avoiding Money Conversations20:20 Fatal Mistake 5: Building a Business That Can't Run Without You24:34 Q&A and Final Thoughts28:40 Upcoming Classes and New Shop Plans29:06 Marketing Strategies and Customer Engagement32:52 Importance of Google Reviews34:12 Mindset and Business Growth39:50 Handling Customer Inquiries and Issues47:45 Networking and Collaboration51:27 Final Thoughts and Farewell

  29. 47

    The $800 Daily Mistake Most Christmas Lights Companies Make

    In this eye-opening video, I break down a recent coaching call that revealed a common but costly mistake in the Christmas Lights industry. But here's the truth: being fully booked at the wrong price is actually a PROBLEM, not a success story.I'll show you exactly why that $800 gap between $1,200 and $2,000 daily revenue is the difference between working hard and working smart. You'll learn:• The pricing psychology that keeps most Christmas Lights companies stuck at lower rates • How to identify if you're making this expensive mistake (even if your calendar is full) • The 3-step framework to raise your prices without losing customers • Real examples of companies that increased prices and got MORE business, not less • The exact script to use when communicating price increases to existing customersWhether you're just starting out or you've been in business for years, this video will challenge your thinking about pricing and show you the path to higher profits without working more hours.Stop leaving $800 on the table every single day. Your competition might be making this mistake, but after watching this video, you won't be.Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-...Need Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.io

  30. 46

    Can you Do $100,000 a MONTH?

    In this episode, Jason Geiman interviews Jeremy Maine, who successfully built a million-dollar business from scratch. Despite a challenging start as a garbage man, Jeremy transformed his life through pressure washing and Christmas lights. They discuss the importance of mindset, action, and surrounding oneself with positive influences. Jeremy shares his journey, including overcoming obstacles, hitting key financial milestones, and the significance of a strong 'why.' The episode also highlights the importance of networking, investing in oneself, and the value of continuous learning and self-improvement.00:00 Introduction and Guest Introduction00:54 Book Recommendation and Personal Updates02:24 Jeremy's Background and Business Journey04:02 Mindset and Overcoming Challenges08:16 Networking and Business Growth18:08 The Story Behind Pink Pro Wash20:40 Q&A and Final Thoughts26:51 The Importance of Delegation in Business Growth28:35 Hiring and Retaining Good Employees31:07 Networking Strategies for Business Success32:22 Defining Your 'Why' and Setting Goals35:12 The Power of Vision Boards38:35 Overcoming Negativity and Surrounding Yourself with Success43:57 Investing in Masterminds and Networking Groups50:20 Upcoming Events and Final ThoughtsNeed Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-trainingNeed Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.io

  31. 45

    The 3 Secrets to a $100K Christmas Light Business (Even as a Beginner)

    Discover the 3 critical secrets that helped my students build $100K+ Christmas light businesses in their very first season - even with zero prior experience. In this video, I break down the exact strategies that separate struggling installers from six-figure success stories.Whether you're just starting out or looking to scale your existing business, these proven principles will help you reach the $100K milestone faster than you thought possible. This isn't theory - these are the actual methods my students have used to build thriving Christmas light businesses from scratch.Join me as I reveal the marketing strategy, pricing formula, and operational system that makes $100K not just possible, but predictable - even if you're brand new to the industry!

  32. 44

    Selling $1,500+ Christmas Light Jobs

    In this video, I'm breaking down the MINDSET and LANGUAGE shifts that transformed my Christmas light business from struggling with $800 jobs to consistently selling $1,500-$2,500+ packages.This isn't about fancy sales tactics - it's about truly believing in your value and communicating that confidence to potential customers. I'll share the exact mindset shifts and conversation techniques that have helped hundreds of installers double their average tickets.🔑 WHAT YOU'LL LEARN: • How to overcome the mental barriers preventing you from charging premium rates • Understanding the psychology of affluent customers who happily pay $1,500+ • The specific language patterns that position you as a premium service • How to speak with authentic confidence even if you're just starting out • The mindset shift that makes selling at higher prices feel natural, not uncomfortable💰 REAL RESULTS: See how installers who struggled with confidence have transformed their businesses by changing their mindset first, then watching their average tickets grow to $1,500-$2,500+!👉 TAKE ACTION: Your Christmas light business is worth every penny you charge. Start believing it, communicating it, and watching your profits grow!

  33. 43

    Simple Marketing: 3 Easy Tactics That Actually Work

    Tired of complicated marketing strategies that take too much time? In this video, I break down the only 3 marketing tactics you actually need for your Christmas light business. These simple methods have helped my students generate $50K+ with minimal effort and investment.🔑 WHAT YOU'LL LEARN: • The only 3 elements your yard signs need to generate calls • How to set up your Google Business Profile in 15 minutes • The exact text message template that converts previous customers • Where to place signs for maximum visibility • How to get your first 5 Google reviews quickly💰 REAL RESULTS: See how Daniel generated $50K from just $600 in yard signs and how other students are booking jobs with these simple tactics!👉 TAKE ACTION: Stop overthinking your marketing. These 3 simple tactics work consistently year after year. Implement them tonight and watch your Christmas light business grow!Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-...Need Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.io

  34. 42

    The $100K Christmas Light Blueprint: Start NOW for a Six-Figure 2025 Season

    Want to build a six-figure Christmas light installation business this year? April is the PERFECT time to start! In this live training, I reveal the exact 12-month blueprint that's helped multiple Christmas light installers go from zero to $100,000+ in their very first season.Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-trainingNeed Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.ioChristmas Lights Facebook Grouphttps://christmaslights.io/group00:00 Introduction and Goals for 202500:29 Insights from Social Media Marketing World03:07 Steps to Achieve $100,000 in Christmas Lights Business08:37 Marketing Strategies and Tools19:54 Pricing and Customer Targeting31:07 AI Tools for Business Growth37:50 Struggling with Technical Issues38:09 Using ChatGPT for Image Manipulation41:43 Exploring Soro and Runway for Animated Images45:25 The Importance of Networking and In-Person Training52:02 Focusing on One Thing for Business Success01:00:51 Tips for Yard Signs and Marketing Strategies01:09:26 Concluding Thoughts and Upcoming Events

  35. 41

    The $100K Marketing Blueprint: Your Step-by-Step Roadmap for 2025

    In this episode I reveal the complete marketing framework designed to help you reach $100,000 in 2025. I'll break down the quarterly goals, monthly action steps, and weekly metrics you need to track for guaranteed progress. You'll discover which marketing channels provide the highest ROI for your specific industry, how to create content that consistently converts, and the exact customer journey that turns prospects into loyal clients. Whether you're starting from scratch or looking to scale an existing business, this blueprint provides the clear, actionable roadmap you need to hit six figures in the coming year. No fluff, no theory—just proven strategies and tactical execution plans that deliver results.

  36. 40

    The $100K Christmas lights Blueprint: First-Year Success Secrets Revealed

    Join Jason Geiman as he dives into strategies for growing your pressure washing and Christmas lights business to $100,000 and beyond. Learn about essential systems, the importance of action, extreme ownership, and overcoming excuses. Discover practical marketing tips, pricing strategies, and the critical role of mindset in business success. Jason shares insights on leveraging Google My Business, yard signs, and local service ads, while emphasizing the significance of networking, sales training, and continuous learning. Plus, hear real-life success stories and actionable advice to set yourself apart from competitors and achieve your business goals.00:00 Introduction and Setting the Stage00:34 Overcoming Excuses and Taking Ownership03:05 Mindset and Business Growth05:53 Engaging with the Audience18:37 Marketing Strategies for Success35:09 Effective Pricing and Value Building37:54 Handling Decision Makers in Sales38:57 The Importance of Taking Action40:54 Exciting News and Upcoming Classes43:13 The Power of Door Knocking46:04 Mindset and Success47:42 Q&A and Practical Advice01:03:23 Overcoming Pricing Challenges01:12:11 Final Thoughts and Upcoming Events

  37. 39

    Struggling to Grow? Here’s What’s Holding Your Business Back!

    In this video, I break down the biggest obstacles stopping service businesses from scaling. Whether it's poor marketing, weak follow-up systems, pricing mistakes, or lack of leadership, I'll show you exactly what’s keeping you stuck—and how to fix it. If you’re tired of working harder without seeing growth, this video is for you! 🚀

  38. 38

    Double Your Christmas Lights Profits: The 2 Numbers You Can’t Ignore!

    Want to skyrocket your Christmas Lights business? In this video, we break down the 2 game-changing numbers you need to track—average ticket and close rate. Learn how mastering these metrics can boost your profits and scale your hustle like a pro. Hit play and start growing today!Want to learn how to start and grow your pressure-washing business? Onlinehttps://www.kingofpressurewash.comIn-Person Classhttps://www.kingofpressurewash.com/inpersontrainingMoneybushes.comAll the resources to run a successful pressure-washing businesshttps://www.kingofpressurewash.com/resourcesChristmas Lights Training and buy lightshttps://christmaslights.io/lightsWant to know when the next live isText “KING” to 859-696-1101

  39. 37

    Unlock More Clients: Local SEO Tips for Christmas Lights Companies

    Are you a Christmas lights business owner looking to attract more local clients? In this video, we jump into proven Local SEO strategies tailored specifically for Christmas lights services. Learn how to optimize your online presence, rank higher in local search results, and outshine your competition. From setting up your Google Business profile to leveraging customer reviews, we cover it all. Don't miss out on these actionable tips to grow your business and increase your revenue.Here are the list and stuff to start a Christmas lighting business.Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-trainingNeed Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.io00:00 Introduction and Audio Check00:34 Importance of Google Reviews01:47 Book Recommendation: Choose Your Enemies Wisely03:10 Weather Update and Weekend Recap06:20 Getting More Customer Reviews09:45 Using Tap Cards for Reviews17:48 Review Follow-Up Strategies25:15 Google My Business Tips30:36 Q&A Session35:13 Effective Review Request Strategies35:48 Importance of Systems in Business39:11 Leveraging AI for Reviews39:53 Dealing with Negative Reviews43:41 SEO and Google My Business Tips50:51 Optimizing Your Google My Business Profile01:09:21 Final Thoughts and Encouragement

  40. 36

    From $200 to $2,000: Scaling Your Christmas Lights Business Like a Pro

    Learn how Christopher Johnson transformed his Christmas Lights business with high-ticket strategies that land jobs averaging over $2,000! Discover tips to scale your business, attract premium clients, and maximize profits. Don’t miss this game-changing live session!Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-trainingNeed Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.ioChristmas Lights Facebook Grouphttps://christmaslights.io/group.00:00 Introduction and Special Guest Chris02:24 Chris's Journey: From Addiction to Entrepreneurship05:03 Mindset Shift: From Low to High Ticket Sales07:58 The Importance of Self-Belief and Overcoming Competition12:03 Offering Value-Based Packages22:18 In-Person vs. Online Quoting28:04 Hiring the Right Salesperson31:06 Identifying and Recruiting Top Sales Talent32:09 The Importance of Hiring Salespeople First33:01 Leveraging Competitors and Networking35:50 Effective Marketing Strategies for Small Businesses41:45 Overcoming Sales Objections48:37 The Power of Consistency and Belief51:25 Training and Networking Opportunities56:51 Final Thoughts and Encouragement

  41. 35

    Supercharge Your Christmas Lights Install Business in 2025!

    Are you tired of struggling to grow your Christmas lights business? Want to boom your sales and become the go-to holiday lighting expert in your area? In this video, we'll share the top strategies and tips to help you take your Christmas lights business to the next level in 2025! From marketing and advertising to installation and customer service, we'll cover it all. Whether you're a seasoned pro or just starting out, this video is packed with actionable advice to help you succeed in the competitive world of holiday lighting. So, if you're ready to boom your Christmas lights business and make this holiday season your best yet, keep watching!Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-trainingNeed Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.ioChristmas Lights Facebook Grouphttps://christmaslights.io/group

  42. 34

    Christmas Lights: From Takedown to Storage Solutions

    In this episode, Jason Geiman shares essential tips and strategies for effectively taking down Christmas lights. With the end of the season approaching, Jason covers key aspects such as planning your takedown route, efficient storage solutions, and labeling techniques to make next year's setup hassle-free. He also discusses valuable book recommendations, healthy lifestyle changes, and the importance of proper documentation. Additionally, Jason offers insights on maximizing the benefits of your Christmas light business, including marketing strategies and handling customer relationships. Whether you're a seasoned installer or new to the business, these practical tips will help you streamline your takedown process and set yourself up for success next season.Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-trainingNeed Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.ioChristmas Lights Facebook Grouphttps://christmaslights.io/group00:00 Introduction and Overview01:26 Weather and Personal Updates02:24 Book of the Week: The Law of Success03:01 Health and Fitness Journey04:18 End of Season Reflections05:17 PowerPoint Presentation on Takedown06:46 Planning Your Route for Takedown09:54 Efficient Takedown Techniques14:41 Labeling and Storing Lights25:12 Q&A and Final Thoughts30:44 Setting Goals and Taking Action31:14 The Importance of Learning and Growing31:42 The Value of Community and Support32:36 Tools and Resources for Success36:05 Pricing and Supplier Considerations38:17 Scaling Your Business43:22 Marketing Strategies During Off-Season47:02 Maximizing Efficiency and Profit57:45 Final Thoughts and Advice

  43. 33

    From Side Hustle to Seasonal Success: Building a Professional Christmas Lights Empire

    Join Dan Platta and Jason Geiman as they dive into the world of holiday lighting, discussing everything from the best practices for scaling your holiday light business, to handling competition and staffing. Learn about the effectiveness of EDDM, the potential of permanent lighting, and the importance of having a CRM. Jason shares success stories, challenges, and valuable tips for making your business profitable. Tune in for insights on running a seasonal business, effective marketing strategies, and ensuring safety in holiday light installations.Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-...Need Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.ioChristmas Lights Facebook Grouphttps://christmaslights.io/group00:00 Starting the Live Stream00:47 Catching Up After a Long Time01:17 Christmas Lights Business Success01:48 Managing a Large Facebook Group03:44 Challenges of Running a Business04:52 Weather and Outdoor Activities06:50 Fitness and Health Journey09:47 Deer Hunting Season16:00 Marketing Strategies and Business Growth27:05 Effective Use of EDDM for Business33:06 The Struggles of New Entrepreneurs33:43 The Importance of Hustle and Grit34:48 Scaling Challenges and Financial Realities36:26 Learning and Adapting in Business37:06 Valuing Your Worth and Client Negotiations38:20 The Joys and Stresses of Scaling a Business42:13 The Evolution of Business Networking44:58 Permanent Lighting Trends and Technologies53:55 Staffing and Seasonal Business Strategies01:05:40 Safety Concerns in the Holiday Lighting Business01:07:10 Friendly Banter and Holiday Plans01:08:37 Ice Fishing Adventures01:10:27 Convention Excitement and

  44. 32

    Reviewing Your 2024 Numbers: Your Blueprint for 2025

    Mastering Christmas Light Installation: KPIs and Business Growth StrategiesJason Geiman discusses key performance indicators (KPIs) crucial for business growth in the Christmas light installation and pressure washing industries. Learn how to analyze current year's numbers to set yourself up for a successful 2025. Key topics include profitability, efficiency, customer satisfaction, marketing effectiveness, and employee performance. Additional tips cover boosting sales, managing business finances, and understanding the importance of knowing and tracking KPIs. Join Jason as he shares insights and strategies to help you grow and scale your business efficiently.Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-trainingNeed Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.ioChristmas Lights Facebook Grouphttps://christmaslights.io/group00:00 Introduction and Overview00:33 Key Performance Indicators (KPIs) for Business Growth01:57 Importance of Tracking Numbers04:21 Real-Life Success Stories11:29 Understanding Profit and Costs25:13 Customer Satisfaction and Referrals27:59 Marketing and Competition30:15 Projecting for 202530:49 Creative Strategies to Boost Sales33:05 Consistency is Key to Business Growth36:48 The Importance of Customer Service41:53 High-End vs. Cheap Services45:24 Planning for the Future53:54 Tax Tips and Charitable Giving57:54 Final Tips and Q&A

  45. 31

    The Most Dangerous Christmas Light Install Mistakes

    What's your life worth? A lot more than $1000. Yet most Christmas light installers skip basic safety gear that could save their life. In this video, we break down the essential safety equipment every installer needs - and it costs less than one job's profit.Warning: This isn't optional. It's about going home to your family every night.Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-trainingNeed Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.ioChristmas Lights Facebook Grouphttps://christmaslights.io/groupJason Geiman discusses the vital importance of safety in the pressure washing and Christmas light installation businesses. Highlighting recent incidents where workers have fallen and gotten hurt, Jason emphasizes the dangers involved when working on roofs. This episode covers ladder safety, roof safety, and proper use of safety equipment like harnesses, ropes, and ladder stabilizers to prevent accidents. He also shares his recommendations for essential reading, along with practical tips and strategies for maintaining safety in these high-risk jobs.00:00 Introduction and Importance of Safety02:28 Ladder and Roof Safety Tips03:11 Book of the Week and Community Interaction04:22 Shipping Delays and Safety Anecdotes07:01 Ladder Safety Equipment and Best Practices17:09 Rope and Harness Safety22:44 Q&A and Additional Safety Tips28:44 Safety Tips for Roof Work28:58 Mid-Month Business Goals29:16 Handling Oil-Based Stains30:16 Seasonal Work and CRM Tips32:33 Effective CRM Usage34:00 Profit Margins and Pricing36:59 End-of-Year Business Requirements39:31 Electrical Safety Tips42:33 Starting a Pressure Washing Business43:26 Tax Planning for Small Businesses45:08 Safety Equipment and Training48:38 Avoiding Common Mistakes51:17 Efficient Christmas Light Installation54:10 Final Thoughts and Safety Reminders

  46. 30

    This Door Knocking Landed 400 Christmas Light Jobs

    Ever wonder how one guy closed 400 Christmas light jobs just by knocking doors? Eric shares his exact door-knocking script that turned basic neighborhoods into cash in sales. No fancy tech, no complicated sales pitch - just the right words at the right time.Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-trainingNeed Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.ioChristmas Lights Facebook Grouphttps://christmaslights.io/group

  47. 29

    From Startup to Scale: Managing Larger Christmas Light Installations

    In this episode of the Christmas Lights Installers Podcast, we're joined by Dustin Howes from Lights at Wholesale to dive deep into how to scale a Christmas light installation business. Starting with small jobs and working up to larger, high-demand projects requires strategic planning, effective team management, and streamlined operations. Dustin shares his firsthand experiences on hiring the right team, optimizing workflows, and handling logistical challenges during the busiest seasons.Whether you’re just getting started or looking to grow your business, this episode is packed with insights on scaling your operations, maintaining safety standards, and staying profitable as you expand.👉 Key Topics Covered:When to know your business is ready to scaleTips for hiring and expanding your teamHandling high-volume installations during peak seasonsEssential tools and equipment for larger jobsPricing strategies to ensure profitabilityDon't miss these expert tips from one of the industry's best!Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-...Need Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.ioChristmas Lights Facebook Grouphttps://christmaslights.io/group

  48. 28

    Mastering Marketing for Your Christmas Light Installation Business

    Join Jason Geiman and special guest Adam as they dive deep into the world of marketing, personal branding, and lead generation strategies for businesses in the Christmas lights and pressure washing industries. Learn about the importance of personal branding, effective use of Google business profiles, leveraging Facebook and local groups, and the power of organic SEO. Discover actionable tips for new and established businesses looking to grow their customer base through strategic marketing methods. Whether it's understanding the balance between paid ads and organic reach, building authority in your niche, or embracing the role of social media, this discussion provides valuable insights for entrepreneurs seeking to expand their marketing prowess.Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-trainingNeed Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.ioChristmas Lights Facebook Grouphttps://christmaslights.io/group00:00 Introduction and Guest Introduction01:12 Adam's Journey into Digital Marketing03:17 Paid Ads vs. Organic Marketing04:31 Personal Branding on Facebook07:03 Leveraging Local Facebook Groups11:22 Google Business Profile Tips17:44 SEO Strategies and Citations20:55 Choosing the Right Marketing Agency30:57 Understanding Backlinks and Their Importance32:01 Effective Backlink Strategies for Local Businesses34:51 The Role of AI in SEO and Marketing37:52 The Importance of Personal Branding41:53 Starting a Christmas Light Business: Year One Strategies45:08 Tracking and Measuring Marketing Success50:15 Final Thoughts and Words of Wisdom

  49. 27

    Ask Me Anything: Running a Successful Christmas Lighting Company

    Ask Me Anything: Running a Successful Christmas Lighting CompanyIn this video, I host an open Q&A session where I answer all your questions about operating a successful Christmas lighting business. We'll cover topics like starting up, marketing strategies, client management, pricing your services, and tips for efficient installations. Whether you're just considering entering the industry or looking to expand your existing business, this interactive session is designed to provide valuable insights and practical advice to help you succeed in the festive season.Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-trainingNeed Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/tools00:00 Technical Difficulties and Stream Issues00:26 Introduction to Marketing and Business Growth01:28 Answering Viewer Questions03:22 Christmas Light Installation Tips07:34 Commercial Leads and Marketing Strategies17:02 Google Search Insights and SEO27:37 Testing Different Methods for House Washing28:16 Understanding EDDM Costs and Timing28:57 Choosing the Right Christmas Light Colors29:37 Tips for Installing Christmas Lights31:13 Starting and Growing a Pressure Washing Business32:46 Setting and Achieving Business Goals33:33 Effective Marketing Strategies36:04 Handling Customer Inquiries and Sales38:19 Managing a Christmas Light Business39:58 Resources and Community for Christmas Light Installers51:14 Final Thoughts and Encouragement

  50. 26

    Automate & Grow: Must-Have Systems for Christmas Light Pros

    Join us for an electrifying episode of "The Christmas Light Pro Podcast" featuring our special guest, Daniel Welsh, alongside industry veterans Jason Geiman and Dustin Howes.In this must-listen episode, we're diving deep into Daniel's incredible journey from a $179,000 first-year revenue to his ambitious plan to double or even triple that figure this season. Daniel breaks down the game-changing systems that are fueling his rapid growth:The CRM that's revolutionized his customer managementInventory systems that ensure he's always prepared, never overstockedScheduling software that's maximizing his team's efficiencyMarketing automation tools keeping his pipeline full year-roundFinancial systems providing crystal-clear insights for strategic decisionsJason and Dustin weigh in with their expert perspectives, offering additional tips and insights to complement Daniel's strategies.Whether you're looking to break the $100K mark or aiming for seven figures, this episode is your roadmap to scaling smart. Learn how to implement these systems in your own business, avoid common pitfalls, and set yourself up for explosive growth.Don't miss this chance to transform your Christmas light installation business. Tune in and discover how the right systems can help you work smarter, grow faster, and shine brighter in this competitive industry.Here are the list and stuff to start a Christmas lighting business.Need Christmas Lights or traininghttps://www.christmaslights.io❄️❄️❄️In Person Training❄️❄️❄️ Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄https://christmaslights.io/in-person-trainingNeed Christmas Lightshttps://www.christmaslights.io/lChristmas lights Tools and Resourceshttps://www.christmaslights.io/toolsChristmas Lights website templateChristmaslights.ioChristmas Lights Facebook Grouphttps://christmaslights.io/group

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ABOUT THIS SHOW

Delve into the holiday lighting realm with us, as we share wisdom from seasoned pros, experts, and enthusiasts. Explore the latest trends in lighting design, innovative installation methods, and top-notch tools to bring your festive visions to life.Whether you're an experienced pro or a newcomer to the world of Christmas lights, our podcast caters to all. Tune in for valuable insights, tips, and tricks from industry leaders. From safety guidelines to advanced decorating techniques, we've got your back.Learn more about host Jason Geiman at jasongeiman.com

HOSTED BY

Jason Geiman

Frequently Asked Questions

How many episodes does Christmas Lights Install, Training and Supplies have?

Christmas Lights Install, Training and Supplies currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Christmas Lights Install, Training and Supplies about?

Delve into the holiday lighting realm with us, as we share wisdom from seasoned pros, experts, and enthusiasts. Explore the latest trends in lighting design, innovative installation methods, and top-notch tools to bring your festive visions to life.Whether you're an experienced pro or a newcomer to...

How often does Christmas Lights Install, Training and Supplies release new episodes?

Christmas Lights Install, Training and Supplies has 50 episodes. Check the episode list to see recent publication dates and frequency.

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You can listen to Christmas Lights Install, Training and Supplies on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Christmas Lights Install, Training and Supplies?

Christmas Lights Install, Training and Supplies is created and hosted by Jason Geiman.
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