PODCAST · health
Clicking with Patients - Personalization
by Clicking with Patients - Personalization
Dear Personalization, We Need to Talk.Yes, “personalization” is plastered on our homepage.I say it out loud at some point in pretty much every conversation to describe what we do.But no, it does not mean what most people think it means. And it’s time we stop pretending it does.Let’s rewind. Decades ago, “personalization” was revolutionary. Seeing “Hi Daniel” on an envelope probably felt downright magical when you may have never seen your own name in print before.Today, this thing would be in the recycling bin before you even made it back into the house. And yet, weirdly, our definition of personalization is still stuck there - pasting in names, dropping in job titles, “customizing” based on a few clicks or an open rate.That’s not personalization. That’s mail merge with nicer fonts.I get it, you’re using personas! You’ve got research! But if your personalization strategy treats a whole group of people the same, you’re not personalizing. You’re just politely stereotyping.Persona
No episodes available yet.
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Dear Personalization, We Need to Talk.Yes, “personalization” is plastered on our homepage.I say it out loud at some point in pretty much every conversation to describe what we do.But no, it does not mean what most people think it means. And it’s time we stop pretending it does.Let’s rewind. Decades ago, “personalization” was revolutionary. Seeing “Hi Daniel” on an envelope probably felt downright magical when you may have never seen your own name in print before.Today, this thing would be in the recycling bin before you even made it back into the house. And yet, weirdly, our definition of personalization is still stuck there - pasting in names, dropping in job titles, “customizing” based on a few clicks or an open rate.That’s not personalization. That’s mail merge with nicer fonts.I get it, you’re using personas! You’ve got research! But if your personalization strategy treats a whole group of people the same, you’re not personalizing. You’re just politely stereotyping.Persona
HOSTED BY
Clicking with Patients - Personalization
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Clicking with Patients - Personalization have?
Clicking with Patients - Personalization currently has 0 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Clicking with Patients - Personalization about?
Dear Personalization, We Need to Talk.Yes, “personalization” is plastered on our homepage.I say it out loud at some point in pretty much every conversation to describe what we do.But no, it does not mean what most people think it means. And it’s time we stop pretending it does.Let’s rewind. Decades...
How often does Clicking with Patients - Personalization release new episodes?
Clicking with Patients - Personalization is no longer actively publishing new episodes, but the existing catalog remains available.
Where can I listen to Clicking with Patients - Personalization?
You can listen to Clicking with Patients - Personalization on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Clicking with Patients - Personalization?
Clicking with Patients - Personalization is created and hosted by Clicking with Patients - Personalization.
URL copied to clipboard!