Construction Marketers

"Marketing doesn't work in construction" is a straight LIE. LinkedIn is not only a place where you can land new clients. But it's also a place where you can attract and retain the best talent in construction. Don't believe me? My guest, Dante Nino, has been doing this for YEARS now. He's grown his construction recruiting agency on the back of LinkedIn from posting content every day. No sales pitches. No spam. Just adding value through content. And that's what he's going to breakdown today in our conversation on Construction Marketers.Dante is a Managing Partner at Tiello, an AEC recruiting firm and one of the top construction content creators.► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

Most young generations struggle figuring out what they want to do when they grow up. So they lean on what their parents, teachers, friends, or social media say you should do. The problem is that everyone is different. Everyone has different strengths and interests. There's no one size fits all. That's where James found himself at 15. Completely lost and not sure what he wanted to do. But he knew he needed to make some money to pay for a truck. So he got a blue collar job and it changed everything.Today, I'm chatting with James Devinney about his impact on the construction industry through his Dirty and Driven Project.► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

Marketing is how we communicate our message. Whether you're hiring. Whether you're trying to show your clients what you're capable of building. Or whether you want to bring more awareness to the trades. Marketing is one of the BEST ways to make that happen.Today, I invited Kristina McMillan to discuss marketing in the construction industry. Kristina is a construction marketing strategist, industry leader, growth advisor, Founder of CREW Collaborative, and Owner of Steel Toe Consulting.► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

Content creation ISN'T easy. And it took it's toll on me. So much so that I thought of quitting content creation altogether. But I didn't and today I'm sharing the changes I'm making to continue creating more content...without burning out. I also take the time to answer a question about building your personal brand. Even if you're not creating a ton of content right now, I recommend you still listen to this video. You'll learn from my mistakes so you don't have to make them too.► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

Social media marketing is going to attract the next generation of construction workers. For the longest time, contractors have dismissed social media in construction. But as the labor shortage continues to increase, they won't have any other choice than to leverage social media to attract the next generation.Andrew Brown is the CEO of Toolfetch, a LinkedIn influencer of the trades, and a Founding Member of the Skilled Trades Advisory Council. Today, he breaks down his strategy for rewriting the narrative around the trades through social media content. Andrew also breaks down his ENTIRE short-form video strategy.► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

Building your personal brand is the best way to get new clients, land your next job, or build a network of people you never thought possible. That's what I've done, and that's what my guest has done.Today's guest is Lance Furuyama. Lance is a VP of Operations, Livestreamer, LinkedIn newsletter curator, and a Construction Industry Liaison for Lumber. Time to build your personal brand in construction.► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

It's crazy that I have to say this in 2024 but social media works. Yet, many contractors are still dragging their feet. Writing off social media. Or calling it a waste of time. But as the industry continue to become younger, social media's impact continues to increase. The contractors that don't embrace it will be left behind. So I decided to invite Liberty Cogen on the pod to discuss social media marketing from one agency owner to another.And here are some other topics we cover:• Why we need more marketing agency alliances• Marketing agencies are great at sales but not their own marketing• The importance of real and raw content through stories• How Liberty went from working in Theater to social media marketing in construction• The biggest mistakes contractors make on social media• The content that performs the best in construction• Going viral in construction► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

Podcasting in construction is one of the most overlooked content platforms. Yet, it's a place where contractors can unite their office and field, cast vision, and build their culture. Considering the fight for the best talent, every contractor should do what is necessary to attract and retain the best talent. So, Alex and I got the chance to breakdown how to build a great construction podcast in today's episode.And here are some other topics we cover:• What makes a great podcast.• How Alex went from a Web Developer to a Podcast Producer.• Lessons learned from being an in-house Podcast Producer.• Tips for contractors wanting to start a podcast.• Alex's favorite construction podcasts.► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

The construction industry isn't great at marketing. So anytime I find someone creating content that isn't only really good, but extremely entertaining, it gets my attention right away. I got to chat with Matt Graves of Construction Yeti where we unpacked his construction newsletter strategy that has grown to over 1800+ subscribers. What's crazy is that Matt isn't a traditional marketer himself. He's a Construction Management Professional full-time. And has built Construction Yeti on the side. We also discussed marketing in construction, sharing upcoming content ideas, and even his hot take on ConTech marketing (which is a very spicy take).2:48 - How a Construction Manager Landed in Marketing4:34 - What Construction Yeti use to be5:51 - Why construction marketing is boring7:51 - Why every contractors need to post on social media13:02 - The birth of the Construction Yeti newsletter15:46 - What's on the Construction Yeti newsletter18:51 - Don't be predictable on social media20:42 - The results from starting a construction newsletter21:36 - The sacrifice with being a construction content creator24:31 - How Construction Yeti grew to almost 2000 subscribers28:12 - Reddit in construction32:41 - Create content like you're posting on Reddit34:53 - How to start your own construction newsletter36:50 - Construction newsletters to follow40:28 - Repurposing micro content into long-form content43:20 - Jonathan and Matt share an upcoming social media post idea46:32 - Non-construction newsletters to follow47:44 - The Alex Hormozi content strategy52:18 - HOT TAKE on ConTech54:46 - How to connect with Matt► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

The number one way any contractor can differentiate themselves from their competitors, position themselves as a great place to work, and show the world the type of contractor they are is by the ONE thing: Construction CEO content. There's a small group of CEOs sharing content about their story and journey in construction. And that same small group of CEOs are reaping all the benefits from having a personal brand. Benefits like building brand awareness for their company, making it easier to land new clients, and winning over the BEST talent in the industry. You've likely seen construction CEO content on social media. You've likely wanted to replicate the same strategy. But you get stuck. You begin to think, what should I post about? and the important question: will anyone care? Well, I have good news for you.Today, I'm breaking down the TOP 5 content topics that will work for ANY construction CEO.0:57 - 1st CEO content idea2:02 - 2nd CEO content idea3:17 - 3rd CEO content idea4:32 - 4th CEO content idea5:41 - 5th CEO content idea► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

40% of the construction workforce will retire by 2030. One of the most overlooked aspects in solving this labor shortage has to do with women in construction. I've seen over the years that there are women who want to work in construction. But have yet to be shown the path to joining the industry. But here's the truth: Whether it's as a carpenter on the field or a Project Executive leading some of the biggest projects in the states. There's definitely a place for more women in construction. Unfortunately, most contractors are doing very little to help attract more women into the industry. And that's where I want to help.Today, I will break down the TOP 5 social media content ideas any contractor can make that celebrate, spotlight, and empower women in construction.0:51 - 1st WIC content idea1:55 - 2nd WIC content idea2:50 - 3rd WIC content idea3:42 - 4th WIC content idea4:38 - 5th WIC content idea► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

Most contractors have no marketing. And for the contractors with marketing, very few are great at it. When you think of industries that are great at marketing, you think of e-commerce companies, tech companies, and even food brands like McDonalds. The construction industry has never been considered great at marketing. But that shouldn't be the case because contractors worldwide are building some of the coolest buildings. So I decided that enough was enough. And I compiled a list of the top 7 marketing mistakes contractors make online and how you can avoid them.0:43 - 1st mistake1:38 - 2nd mistake2:23 - 3rd mistake3:20 - 4th mistake4:02 - 5th mistake5:00 - 6th mistake5:39 - 7th mistake► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

I thought I was too late to the social media content game in 2020. Why? Back in 2018, I saw content creators in construction who were crushing it on social media and thought to myself, "I feel like I can do that too!" But I never took action. In fact, between 2018 and when I started posting regularly in mid-2020, I only posted three times. As I started my content journey on social media, I had next to no engagement on any of my content. It was then that I had the thought, "I'm too late to the game. My time has passed." BUT I'm so glad I ignored that little voice. Why? Last year, my content almost hit 1 million impressions on LinkedIn alone. And here's the reality: You may feel like it's too late for you too. But the truth is that it's not too late.Today, I'm breaking down my TOP 5 reasons it's not too late for you on social media along with some tips to help you get started.1:01 - Mistake #11:48 - Mistake #22:37 - Mistake #33:27 - Mistake #44:13 - Mistake #55:14 - 6 important questions► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

Every contractor should post short-form video content on Instagram Reels, TikTok, YouTube Shorts, Facebook Reels, AND LinkedIn. Why? This is how people of all generations are consuming content on social media. Young, old, and everything in between. Some of you may be thinking, "But Jonathan, I have no idea what to record..." And to this, I say...there's soooo much you can post about in construction! To help you start your short-form video content journey, I'm breaking down the top 6 short-form video formats you can use in your construction company and some tips to help get you started.0:44 - 1st Short Form Video Idea1:23 - 2nd Short Form Video Idea2:01 - 3rd Short Form Video Idea2:35 - 4th Short Form Video Idea3:17 - 5th Short Form Video Idea4:11 - 6th Short Form Video Idea► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

When I say the word Tesla, who comes to mind? Probably Elon Musk. And when I say the word State Farm, who comes to mind? Probably Jake from State Farm. Why does this matter? People don't do business with businesses. People do business with people. So, having a face for your construction company is a GREAT way to build trust, strengthen loyalty, expand your reach, and humanize your brand. And who wouldn't want that?Today, I'm breaking the TOP 5 roles that COULD become your construction company's next brand ambassador! And number 5 may surprise you.1:39 - Construction Ambassador #12:29 - Construction Ambassador #23:02 - Construction Ambassador #33:39 - Construction Ambassador #44:20 - Construction Ambassador #5► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

People like Alex Hormozi and Gary Vaynerchuk pump out content like there's no tomorrow. And if you're anything like me, you've likely wondered, “how are they doing that? And how can I create more content, too?” Then, you think about what it takes to create content and get discouraged. So you settle for what you've been doing and continue with your life. But here's the thing: It doesn't have to be that way. You CAN create more content without feeling overwhelmed. It's 100% possible. And that's what I'm going to share with you.Today, I'm breaking the top 9 ways you can get more ideas for construction content! So, if you ever feel "stuck" creating content, you won't anymore.0:46 - 1st way1:19 - 2nd way2:05 - 3rd way2:51 - 4th way3:48 - 5th way4:30 - 6th way5:15 - 7th way6:01 - 8th way6:25 - 9th way► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

EVERY Construction CEO NEEDS to post content on social media. Why? It’s becoming WAY more competitive in the industry. So, CEOs who post content differentiate themselves from the rest and gain all the benefits from building a personal brand. Today, I’m breaking down my top FIVE biggest benefits Construction CEOs have when posting content on social media. And I’ll share one bonus benefit at the end of the video.0:41 - 1st Benefit1:27 - 2nd Benefit2:02 - 3rd Benefit2:46 - 4th Benefit3:46 - 5th Benefit4:19 - Bonus Benefit► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

Today, I've got an exciting breakdown of the top TEN construction marketing trends for 2024. The construction industry has been slow to embrace change, but it's time to shift gears and stay ahead of the game.1. Construction Personal Brands: The first trend is all about growing your personal brand in construction. More executives and professionals are sharing their expertise on platforms like LinkedIn. Building your own brand, focusing on your passion, and documenting your journey can make you a recognized expert in the industry.2. Meme Marketing: Believe it or not, memes are making their mark in construction marketing. Creating memes related to your area of expertise can boost engagement and reach new audiences. Just remember not to overdo it or turn your content into a sales pitch.3. AI Tools: Don't fear AI; embrace it as a content-boosting tool. Use AI for brainstorming ideas, repurposing content, and editing to enhance your marketing efforts without replacing your job.4. Social Selling on LinkedIn: Social selling is about connecting, nurturing, and selling to potential clients. Engage with their content, share valuable information, and build a relationship before making any sales pitches.5. Recruiting through Non-Recruiting Content: Forget the old "We're hiring" posts. Instead, showcase your completed projects, highlight successful employees, and demonstrate how you're improving your company culture.6. Short-Form Video Content: Video content continues to thrive, and you don't need fancy equipment. Create short-form videos featuring interviews, advice, or quick job site tours to connect with your audience.7. ConTech Partnerships with Creators: ConTech companies are partnering with construction creators to build awareness in a more authentic way. If you're building a strong personal brand in construction, this trend could be beneficial for you.8. Building Email Lists through Newsletters: With changing social media algorithms and privacy concerns, building an email list through valuable newsletters is a cost-effective way to maintain direct customer access. Share industry news, thought leadership, and project insights.9. Reaching Gen Z and Gen Alpha: To address the labor shortage and attract younger generations, focus on platforms like TikTok, Instagram Reels, and YouTube Shorts. Share industry events, interviews, and lighthearted content to engage with the younger audience.10. Avoid Monetizing Too Early: Lastly, a cautionary trend. Don't rush to monetize your audience too soon. Provide helpful, insightful, and entertaining content before considering product or service promotions. Delaying monetization can lead to a bigger payoff in the long run.These ten trends can revolutionize how construction professionals approach marketing in 2024. It's time to break free from the industry's slow pace and leverage these strategies to lead the charge.► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

Today, we emphasize the importance of optimizing your LinkedIn profile for construction professionals to maximize networking opportunities and make a positive impression on potential connections. We provide five key qualities for building a strong LinkedIn profile:1. Choosing the Right Profile Picture: The first step is to upload a high-quality headshot of yourself. Don't use a logo, equipment, or cropped images and emphasizes using your smartphone for a simple, well-lit, and well-composed photo. Dress as you normally do and smiling to appear approachable and professional.2. Creating an Engaging Headline: Avoid the common "I help X do Y" formula for your profile headline. Instead, they encourage creativity and uniqueness. Examples like "Construction Content Creator" or "Making Construction Projects Less Chaotic" to pique curiosity and encourage profile visits.3. Designing a Simple Banner: The profile banner should reinforce your professional identity. Check out my own banner, which includes the company logo and a statement about their role. Use free tools like Canva to create a banner that clearly communicates your LinkedIn focus.4. Writing a Compelling "About" Section: This section is an opportunity to convince others to follow or connect with you. Here's what you should do: address a problem and how you're solving it, storytelling, using second-person language ("you"), and having a strong call-to-action. They stress the importance of taking your time with this section and offer their own profile as an example.In addition to these four main qualities, here are some bonus tips for optimizing your LinkedIn profile:• Include 3-4 relevant hashtags in your "Talks about" section.• Showcase your top 3-5 social media posts in the featured section.• Keep your employment position summary concise (2-4 sentences).• Add relevant certifications and skills (high-impact ones).• Collect recommendations from higher-level professionals to enhance your credibility in the construction industry.In summary, by following these guidelines, you can create a strong LinkedIn profile that attracts connections, followers, and potential networking opportunities in the construction industry.By implementing these tips, you'll be well-equipped to enhance your LinkedIn presence and leverage it effectively for professional growth in the construction field.► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

Today, we'll explore seven powerful AI tools poised to transform how contractors and construction professionals approach their content needs.1. Google's Bard: ChatGPT's RivalGoogle's Bard emerges as ChatGPT's strongest competitor, offering distinct advantages. It's free, accessible with a Google account, and boasts the most current data, typically within days or weeks. Integration with Google's search engine gives Bard a significant edge.Contractors can leverage Bard for various purposes, including brainstorming social media post ideas, generating blog topics, and crafting social media copywriting hooks. However, it's crucial to view Bard as a content assistant rather than a creator.2. Copy.ai: Streamlined Blog ContentCopy.ai simplifies the creation of high-quality blog posts, offering marketing-specific parameters such as titles, keywords, tone, and content goals. The tool guides users throughout the process, making it user-friendly. Plans start at $36 per month, catering to companies seeking to enhance their blog content.3. Descript: Podcast and Video Editing Made EasyDescript is an all-in-one platform simplifying podcast and video editing through transcription. Features like voice cloning, noise removal, and audio enhancement enhance content quality. Descript offers a free plan and a Creator package starting at $12 per month for advanced features.4. OpusClip: Short-Form Video GenerationOpusClip excels in converting long-form construction content into engaging short clips with captions. It identifies compelling hooks and offers a likelihood score for virality. With 60 minutes of free content monthly, OpusClip simplifies the creation of viral short-form videos.5. MidJourney: Realistic Image CreationMidJourney generates lifelike images from text prompts, requiring a Discord account for access. Plans start at $10 per month, offering a creative way to enhance visual content for social media, blogs, and YouTube thumbnails.6. Remini: Image Enhancement and Headshot GenerationRemini improves image quality, eliminating blur, noise, and enhancing faces and videos. It also generates realistic professional headshots. With both mobile and browser accessibility, Remini offers a free app and affordable pricing starting at $2.99 per week.7. Soundraw: AI-Generated Music for VideosSoundraw simplifies the addition of music to construction video content. Users can select mood, genre, and length, and it generates royalty-free music with perpetual licenses, ensuring no copyright issues. Soundraw offers a free plan, with a creator plan starting at $16.00 per month for full access to its music library.In conclusion, AI tools are reshaping the construction industry's content creation and marketing landscape. These seven AI tools empower contractors and professionals to generate ideas, streamline content creation, enhance visuals, and produce captivating video content. By harnessing AI's potential, construction businesses can stay competitive, reach broader audiences, and thrive in the digital era.► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

Does your website differentiate you from your competitors? Or do you sound like the same contractor?Does your website position you as the leader in your market? Or are you just “another contractor”?Does your website build trust and rapport with your prospects and clients? Or does it just say what you do?Does your website build desire in attracting new talent? Or do people leave your website at first glance?If you’re not sure, you’re in luck!Because today, I’m breaking down my top FOUR qualities of a GREAT construction website.And what can you do to level up your website TODAY!Thanks for listening!► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

Have you ever thought of starting your own construction podcast?Then you begin to think:What will I talk about?What's the point or goal of starting one?Is there anyone else I can get inspiration from?The answer is YES! To ALL THREE questions.And here's the kicker: You can build a construction podcast that HELPS build your brand, attract talent, build client relationships, and generate a TON of content for your social media.I'm sharing the top FOUR types of podcasts that ANY contractor can start building online today.And no, you don’t have to be Joe Rogan either.Thanks for listening!Sargent: On-Track PodcastDirt Talk PodcastTurner Mining Live PodcastSpecified Growth Podcast► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

I've posted construction content for over 5 years now and I NEVER thought I would post this kind of content.Yes, I'm talking about memes.When I started posting construction memes on LinkedIn, they were getting me around 20-50 likes per post.Which is good!Until this ONE post generated 881 likes, 76 comments, 24 reshares, and 50,000 impressions!I even have people reference this meme to me MONTHS later.Today, I will share how leveraging meme marketing can help YOU gain more brand awareness and followers on social media.Thanks for listening!► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

Creating content is REALLY hard.But what if I told you that ONE piece of content could produce you 5, 10, or 20 pieces of content?Today, I’m breaking down Gary Vee’s Content Model that helped him produce 84 pieces of content from one pillar content.AND how contractors like you can do the same!Thanks for listening!► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

If you’ve spent any time on LinkedIn, you’ll see what I see EVERY DAY.Creators, executives, business development, and project management professionals post their own content.These individuals are sharing content about construction, leadership, culture, mental health and much more.This kind of marketing is what we refer to as “personal brand” content.And if you’ve ever wondered how you could build YOUR personal brand, you’re in luck.Because today, I’ll be breaking down why and how to build your personal brand in the construction industry.Even if you’ve never posted a single piece of content in the past.Thanks for listening!► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

There are SO many ways to market your construction business online.After some thinking (and research) I came up with a list of SEVEN major marketing channels for construction marketing.Today, I will break down ALL SEVEN marketing channels contractors can leverage for their business and the practical application for construction companies.Thanks for watching!► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

I’ve written thousands of social media posts over the past 5 years.And after writing thousands of social media posts, you learn a thing or two about social media content.I’ve made every mistake in the book.I don’t even want to reread the cringy posts I’ve made in the past.But the good news is that you can learn from my mistakes.Today, I will share my top Do’s and Don’ts for construction social media marketing content.Thanks for listening!► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

Before you begin marketing your construction company online, make sure you understand the differences between commercial and residential marketing.The differences may surprise you.Today, I’m going to break down the top 5 differences between commercial and residential construction marketing.Here are a few topics I cover: • B2B vs B2C marketing.• Brand awareness vs lead generation.• The different marketing channels.Thanks for listening!► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

You want to build your construction company’s brand on social media but don’t know where to start?Well, you’re in luck.Cause today, I’m going to share the process I use for my construction client's social media strategy and how you can do the same.Here are the topics I cover: • Why are you posting?• Who is it that you want to consume your content?• Where can you reach your audience?• What are you going to post?• When and how often are you going to post?• How are you going to measure success?Thanks for listening!► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

If I were to ask you, “What advice would you give to an in-house construction marketer just starting out?”What would you say?In today’s video, I will share my top 10 tips for an in-house construction marketer just starting in the industry.And even if you’re an experienced construction marketer, some of these tips may surprise you.Here are a few of the lessons I cover:• Find a company that BELIEVES in marketing AND it’s impact.• Identify high-impact marketing activities early.• Leverage tech to make your life easier and your impact greater.Each point is something I wish I had known sooner.► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

If you go on my LinkedIn page and scroll down to my education and work history up until 2018, you would assume I should be a full-time musician right now. Right?Well, back in 2018, my career took a big turn…for the better.In today’s video, I share how I pivoted from being a full-time musician into a marketer in the commercial construction industry.► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!

The construction industry NEEDS. MORE. CONTENT.More social media content. More blog content. More video content. More podcast content. More website content. MORE CONTENT.In today’s video, I will share why our industry needs content and how "Construction marketers" will help make this a reality.Here are the main takeaways:• 4 reasons we should create content.• What is Construction Marketers?• Who Jonathan Cor is.• Action steps you can take today.► If you need help with your social media marketing, check out my social media agency, Customer Growth!► Find me on LinkedIn!► Subscribe to our podcast, Construction Marketers!► Please don't forget to subscribe to our YouTube channel!