Content Lessons with Justin

Justin takes a seat with Brooke Miles to break down what is actually making YouTube work for your business. It's not just about chasing views. It's about choosing the right topics, titles, and thumbnails that attract the right people.Brooke shares her 3 T’s framework and how she turns content into legitimate client opportunities. If your videos are not driving results, this will help you make them work for your business.-----Most startups struggle to create a LinkedIn presence they can be proud of. That’s why Brooke Miles founded Delaware ShoutOut, a LinkedIn strategy and training firm. In 11+ years of business, she has worked directly with hundreds of clients—from solopreneurs to state-run organizations and multinational corporations—who have reported significant gains in followers, engagement, and traffic to their websites.Her company is also a two-time winner of the Delaware Small Business Chamber’s Best Marketing Award and two-time winner of the Best Woman-Owned Business Award. In addition, Brooke was a top-three finalist for the Social Media Professional of the Year Award by the Philadelphia Business Journal. She’s also a TEDx speaker.Finally, Brooke is known for her YouTube channel (“Delaware ShoutOut”), which teaches entrepreneurs how to build a LinkedIn presence that they can be proud of.Connect with Brooke Miles:www.linkedin.com/in/brookethemarketingprohttps://www.deshoutout.com/https://www.youtube.com/@DelawareShoutOut/videos-----Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introJustin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.To learn more: https://www.dialogwith.us

Justin sits down with Allison Ditmer to talk about one of the most overlooked parts of LinkedIn growth. Not your posts. Your comments.They break apart how thoughtful, intentional commenting can drive visibility, build your brand, and open the door to more opportunities. Say bye to dropping generic replies and try joining conversations in a way that adds value and makes people want to learn more about you.-----Allison Ditmer is a LinkedIn content strategist, creator, and coach who helps founders and small business owners turn LinkedIn into a strong client funnel for their business. Through her LinkedIn Transformation Package, she helps clients learn how to engage, optimize their profiles, and create a content strategy that builds their personal brand without relying on ads or paid tools.Connect with Allison Ditmer:LinkedIn: https://www.linkedin.com/in/allisonditmer/Paid Clarity Call: https://calendly.com/allisonditmer/1-on-1-clarity-callFree Newsletter Sign Up: https://allison-ditmer.kit.com/280ec9ba07Website: allisonditmer.com-----Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introJustin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.To learn more: https://www.dialogwith.us

Justin sits down with Joe McKay, founder of Great Chat, to talk about what’s really happening in content marketing as AI becomes more common.Justin and Joe break down the tension between speed and substance, and why more content does not always mean better results. Joe shares his perspective on what actually works right now... Staying authentic, focusing on outcomes, and building real human connection through your content.----Joe McKay is the Founder of Great Chat, an 'AI Vegan' LinkedIn Content Agency.Great Chat helps Founders & executives tell their story on LinkedIn, proudly GenAI free.Connect with Joe McKay:https://www.linkedin.com/in/jmckay89/----Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introJustin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

Justin sits down with Patrick Cumming to unpack a simple truth most marketers overlook. If you do not understand your audience, your content will not land.They talk about the gap between what businesses want to say and what customers actually need to hear. The conversation gets practical as they cover how to do real audience research, how to sharpen your messaging, and how to balance creativity with results that actually move the business forward.----Patrick Cumming has generated $100M+ pipeline (& counting) for B2B Tech and SaaS companies through content marketing, paid search, and paid social demand generation and GTM strategies. Right now, he is leading marketing @ KlientBoost to add $250K MRR using the exact same strategies, principles, & processes he rolls out for clients.Connect with Patrick Cumming:https://www.klientboost.comhttps://www.linkedin.com/company/klientboost/https://www.linkedin.com/in/patrick-james-cumming/----Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introJustin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

Justin sits down with returning guest, Lee Densmer, to talk about the real journey behind writing and launching her book "Content Simplified". They dig into the challenges of going from idea to publication, the relationships that helped along the way, and how writing a book can become much more than a personal milestone.----Lee Densmer is a content marketing consultant and owns Globia, an agency that offers content strategy, editorial planning, and content development. Her basic ethos is 'simplify to be strategic' after consistently seeing overly complicated programs that return little to no ROI.Connect with Lee Densmer:⁠http://www.globiacontent.com/⁠----Free Video Mini Course on getting leads with video on LinkedIn: ⁠https://www.dialogwith.us/intro⁠Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: ⁠https://www.dialogwith.us⁠

Justin sits down with Angie Jones to break down what “anti-cringe” content really means and why trust matters more than visibility on LinkedIn.They dig into how to create content that actually resonates, how to pull real stories instead of forcing them, and why storytelling is still one of the most powerful tools for personal branding. Angie also shares practical frameworks for creating emotionally engaging content and explains how AI can support your process without stripping away your voice.-----------------------------------------------------Angie Jones is a messaging and thought leadership strategist who helps humble leaders grow their personal brands through authentic, audience-first content.Connect with Angie Jones:https://www.suiteghost.com https://www.linkedin.com/in/angie-jones-iowaTo access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introHere are several topics we cover in this episode:Anti-cringe content focuses on building trust rather than just gaining visibilityHigh ticket service providers need to establish trust with their audienceUsing AI in content creation requires a strong knowledge baseStorytelling is essential for creating authentic and relatable contentFrameworks like 'first, last, best, worst' help in mining storiesEmotional memories enhance engagement in contentAccountability is crucial for consistent content creationAI can assist but should not replace human intuition in storytellingCollaboration with others can enhance content qualityTrust is more valuable than visibility in building a brand-----------------------------------------------------For more content, subscribe to our channel!We would love to connect with you!LinkedIn Instagram TikTokTo learn more: https://www.dialogwith.us

Justin sits down with Stacy Eleczko to unpack what really drives buying decisions and why so much marketing misses the mark. They talk about the power of client interviews, how to uncover real buyer motivation, and the hidden cost of messaging that doesn’t quite connect.You’ll hear why relying solely on referrals can stall growth, how emotion plays a bigger role in buying than most people realize, and what it takes to communicate clearly when your audience has complex needs.If your message feels off or your content isn’t converting the way it should, this conversation will help you realign your marketing with what buyers actually care about.-----------------------------------------------------Stacy Eleczko (E-less-ko) is a positioning & brand messaging strategist and copywriter for B2B brands ready to grow beyond referrals and into messaging that actually scales. Her clients are founders and small teams who’ve built a solid reputation through great work and word of mouth but now find themselves stuck trying to explain what they do in a way that resonates with people who don’t already know them. Stacy helps them clarify their positioning, shape their message, and write website and sales copy that takes them out of the comparison pool. With a background in education and a strong grasp of buyer psychology, she’s known for making complex ideas simple, and making them stick. Her process combines voice of customer research, strategic insights, and real collaboration. The result? Messaging that’s clear, grounded in empathy and connection, and designed to built trust. Stacy partners with impact-driven businesses across industries like sustainability, coaching, leadership, and tech. And while most of her work happens behind the scenes, she’s also stepping onto more stages–speaking about ethical marketing, inclusive messaging, and how to turn buyer psychology into copy that sells. Whether she’s guiding a founder through a pivot or helping a team refresh their brand, her focus is the same: get the foundation right, so the marketing actually works.Connect with Stacy Eleczko:www.stacyeleczko.comwww.linkedin.com/in/copybystacyhttps://stacy-eleczko.kit.com/b1e93f3ce9To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introHere are several topics we cover in this episode:Understanding buyer motivation is crucial for effective marketingClient interviews provide insights that assumptions often missMisaligned messaging can lead to significant financial lossesLanguage used in marketing must resonate with the audienceIdentifying instigating events can clarify buyer needsReferrals can mask deeper marketing issuesMessaging should build trust with cold leadsEmotional connections drive purchasing decisionsEffective messaging requires understanding competitors and audienceClear guidelines are essential for consistent messaging-----------------------------------------------------For more content, subscribe to our YouTube channel!We would love to connect with you!LinkedInInstagramTikTokTo learn more: https://www.dialogwith.us

Justin sits down with Erin Balsa to break down why research reports can be one of the most powerful assets in your content strategy... if they’re done right.They talk through what most brands get wrong, why methodology matters more than flashy headlines, and how transparent, credible research builds real trust. Erin also shares how to turn reports into thought leadership that drives ROI instead of gathering dust.If you’re thinking about using research to stand out or you already are but want better results, this conversation will help you create content people actually believe in.------------------------------------------------------------Connect with Erin:https://www.linkedin.com/in/erinbalsa/www.hausofbold.comTo access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introHere are several topics we cover in this episode:Research reports can elevate a brand's market presenceSloppy methodology can damage a brand's credibilitySelective reporting undermines trust in research findingsBuilding a solid process is crucial for effective researchTransparency in data collection enhances credibilityContradictory findings can be used to build trustEngaging sales teams is essential for report successGating reports can limit audience reachThought leadership is established through credible researchCoining terms can help brands own conversations------------------------------------------------------------For more content, subscribe to our YouTube!We would love to connect with you!LinkedInInstagramTikTokTo learn more: https://www.dialogwith.us

Justin sits down with Vince Pierri to talk about an unexpected journey, from the pulpit to building a thriving business on LinkedIn through infographics.Vince breaks down how visual storytelling helped him stand out, why quality beats quantity every time, and how he grew an audience of 28,000 in just 16 months. They also get into what it really takes to stay consistent with content, how video fits into the bigger picture, and what makes LinkedIn such a powerful platform for professionals. ---------------------------------------------------------------Vince Pierri is a public speaking coach and content strategist who helps leaders turn complex ideas into clear, memorable messages. He’s built a LinkedIn audience of 27,000+ through viral infographics that have reached millions, and he’s coached SaaS founders, consultants, and executives on how to craft signature talks that land clients and spark movements. (He also serves as lead pastor at The Bridge Church in Kentucky.)Connect with Vince:[email protected] access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introHere are several topics we cover in this episode:Infographics can be a powerful tool for building a business on LinkedInHigh-quality content is essential for standing out on social mediaVideo content plays a crucial role in engaging potential clientVisual storytelling can enhance the impact of your messageConsistency and quality are key to success on LinkedInUnderstanding platform dynamics is crucial for effective content marketingInsights on the future of content marketing-------------------------------------------------------------For more content, subscribe to our YouTube!We would love to connect with you!LinkedInInstagramTikTokTo learn more: https://www.dialogwith.us

Justin sits down with Dana Herra to unpack what it really means to “market less and matter more.” If you’re a solopreneur or small business owner trying to do everything everywhere, this conversation shows you a smarter way forward.Justin and Dana break down how focusing on fewer channels and leaning into your natural strengths creates stronger connections, better content, and far less burnout.------------------------------------------------------------------My superpower? Uncovering the story.Before I was a marketer, I was a journalist. A pretty good one. In 10 years, I won nearly two dozen awards. The newsroom taught me to listen carefully and ask the questions that get to the heart of a story. Today, I use those skills to interview you, drawing out your best ideas and unique point of view. The resulting content breathes with your authentic voice. And it’s strategically designed to build trust and influence with your target audience.Superpower 2: Voice chameleon.Ever read something and think, “Oh, there’s no way they wrote that." Maybe you could believe the poster had that idea, but the words are all wrong. It doesn’t sound like them. Yeah, those aren’t my clients. I’m brand voice certified. I have an actual, scientific process for breaking down your voice into its distinct elements so I can recreate it in your content. While we’re talking about your ideas, I’m also soaking up your voice.Connect with Dana here:https://danaherra.com/https://linkedin.com/in/danaherraTo access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introHere are several topics we cover in this episode:- Don't do things you hate; it shows in your work.- Focus on fewer channels for more effective marketing.- Leverage personal strengths to maximize marketing impact.- Evaluate marketing channels based on audience and personal energy.- Experiment with different formats to find what works best.- Give marketing efforts time to gain traction before switching.- ROI isn't just financial; consider time and energy investment.- Avoid shiny object syndrome; stay focused on core strategies.- Use storytelling to grab attention and persuade effectively.- Marketing is about using strengths as leverage, like judo.-------------------------------------------------------------------To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introFor more content, subscribe to our channel - YouTubeWe would love to connect with you!LinkedInInstagramTikTokTo learn more: https://www.dialogwith.us

Justin sits down with Sam Swirsky to talk about something every professional needs but few truly master: a clear, impactful LinkedIn profile.We break down why clarity is the secret to standing out and opening doors—and how to make it happen. You’ll get simple, actionable tips for showcasing your skills, experience, and aspirations so the right people immediately get what you’re about.Whether you’re just starting your career or looking to elevate your presence, this episode will help you create a LinkedIn profile that actually works for you.--------------------------------------------------Sam Swirsky has been a LinkedIn coach and writer since 2020, working with top creators like Justin Welsh, Alex & Leila Hormozi, and Tasleem Ahmad Fateh. He specializes in working with creators to “Gain Clarity, Visibility & Authority” on their social media journeys. In his spare time time enjoys playing pickleball, getting lost in the woods and making funny faces at his 12 nieces and nephews.Connect with Sam here:LinkedInhttps://www.samswirsky.com/To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introHere are several topics we cover in this episode:- Clarity in LinkedIn profiles is crucial for professional success.- A strong headline is essential for making a good first impression.- Profiles should clearly communicate the main focus or offer.- Consistency across profile sections enhances credibility.- Engaging content can lead to unexpected opportunities.- Networking on LinkedIn can reduce feelings of isolation for entrepreneurs.- A well-crafted profile can attract referrals from unknown connections.- LinkedIn is a platform where personal branding is key.- Profiles should include a clear call to action for visitors.- Humor and personality in profiles can make them more relatable.------------------------------------------------To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introFor more content, subscribe to our channel - YouTubeWe would love to connect with you!LinkedInInstagramTikTokTo learn more: https://www.dialogwith.us

In this episode, Justin sits down with Steve Guberman to unpack how podcasting can be so much more than another piece of marketing—it can actually become a powerful tool for business development.They talk about how podcasts help you grow your reach, build brand authority, and most importantly, create meaningful connections with the people you want to serve. You’ll also hear practical strategies and real-world examples for turning a podcast into an asset that works long after the mic is turned off.If you’ve been wondering how to make podcasting worth the effort, this episode will show you how to use it to grow your business in a way that feels authentic and sustainable.---------------------------------------------------With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve Guberman now channels his expertise into coaching agency owners. As the founder of Agency Outsight, Steve helps owners unearth their challenges, define their goals, and conquer them all, enabling them to build and run the agency of their dreams.Connect with Steve:https://agencyoutsight.com/https://agencyoutsight.com/podcast/ https://www.linkedin.com/in/agencycoach/ https://www.instagram.com/agencyoutsight/ https://www.youtube.com/@agencyoutsightTo access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introHere are several topics we cover in this episode:- The podcast is a resource for solving specific problems, boosting expert status.- Engaging listeners has positioned the host as an authority, attracting coaching inquiries.- Specializing in niches has streamlined client acquisition and growth.- The podcast builds relationships and generates leads in today's sales environment.- Tools like Trello and Asana ensure efficient podcast production.--------------------------------------------------To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introFor more content, subscribe to our channel - YouTube We would love to connect with you!LinkedInInstagramTikTokTo learn more: https://www.dialogwith.us

In this episode, we dig into the kind of storytelling that doesn’t just sound good—but actually connects. Justin sits down with Jimi Gibson to talk through what makes a story resonate in marketing and personal branding: real emotion, clear transformation, and the courage to be a little vulnerable.You’ll hear why your everyday experiences hold more power than you think, how to spot the stories worth telling, and why forced narratives fall flat. Forget perfection, it’s about being real, intentional, and relatable.If you’re looking to tell stories that build trust, this episode will help you show up in a way that actually sticks.------------------------------------------------------To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠https://www.dialogwith.us/intro⁠Here are several topics we cover in this episode:- Pinky Promise: Keep promises to build trust and brand integrity.- Ring Finger Passion: Passion fosters long-term business commitment.- Middle Finger Defiance: Oppose industry "villains" to create engaging stories.- Pointy Finger Focus: Know your audience and keep messaging clear.- Thumb Legacy: Your unique "thumbprint" differentiates your brand.- Magic and Marketing: Jimi links magic to marketing for better communication.- Storytelling: The Five Finger Analogy helps businesses connect through storytelling.- Holistic Marketing: Integrate elements for a cohesive marketing strategy.- Thought Leadership: Personal branding builds trust and authority.------------------------------------------------------To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠https://www.dialogwith.us/intro⁠For more content, subscribe to our channel - ⁠@dialogvideo⁠ We would love to connect with you!⁠LinkedInInstagramTikTokTo learn more: ⁠https://www.dialogwith.us⁠

In this episode, we dig into the kind of storytelling that doesn’t just sound good—but actually connects.Justin sits down with Renee Frojo to talk through what makes a story resonate in marketing and personal branding: real emotion, clear transformation, and the courage to be a little vulnerable.You’ll hear why your everyday experiences hold more power than you think, how to spot the stories worth telling, and why forced narratives fall flat. It’s not about perfection—it’s about being real, intentional, and relatable.If you’re looking to tell stories that build trust, not just noise, this episode will help you show up in a way that actually sticks.----------------------------------------------------Connect with Renee: www.reneelynnfrojo.comTo access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠https://www.dialogwith.us/intro⁠Here are several topics we cover in this episode:Storytelling is essential for effective marketing and branding.A story is fundamentally about transformation and change.Personal storytelling can significantly enhance business opportunities.Vulnerability in storytelling fosters deeper connections with audiences.Identifying the core emotion behind a story is crucial for resonance.Writing down observations can help build a repository of stories.Avoid forced narratives; authenticity is key in storytelling.Creating curiosity and tension in stories engages the audience.Storytelling is a life skill that can be developed through practice.Connection through storytelling is vital in today's marketing landscape.--------------------------------------------------To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠https://www.dialogwith.us/intro⁠For more content, subscribe to our channel - ⁠YouTube⁠ We would love to connect with you!⁠LinkedInInstagramTikTokTo learn more: ⁠https://www.dialogwith.us⁠

Justin sits down with Lee Densmer to unpack one of the biggest roadblocks in content marketing: overcomplication. From trying to speak to everyone to getting lost in tactics, many businesses make their content harder—and less effective—than it needs to be.Lee shares lessons from her work in the language services industry, including how cultural awareness and localized strategies can make or break your marketing efforts. They also dive into practical ways to simplify your content, get better results on LinkedIn, and tailor your message to the people who actually matter—your ideal clients.If your content feels scattered or stuck, this is the clarity you’ve been looking for.------------------------------------------------------------------Lee Densmer is a content marketing consultant and owns Globia, an agency that offers content strategy, editorial planning, and content development. Her basic ethos is 'simplify to be strategic' after consistently seeing overly complicated programs that return little to no ROI.She has worked in the translation and interpretation industry for 23 years. A large focus of this industry is cultural understanding and awareness and multilingual communication. Because of this expertise, Lee is able to consult with her customers on how to communicate to their audiences across cultures and languages.Check out Globia: www.globiacontent.comTo access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠https://www.dialogwith.us/intro⁠Here are several topics we cover in this episode:Simplification is key to effective content marketing. Overcomplicating content strategies can hinder success.Focus on a few key buyer personas for better targeting.Content marketing should prioritize quality over quantity.LinkedIn is a powerful tool for building business relationships.Engagement on LinkedIn requires a strategic approach.Inbound marketing is not a guaranteed strategy for success.Global businesses must consider localization in their content.Cultural understanding is crucial for effective marketing.Using tools can enhance social selling efforts. ---------------------------------------------------------------------To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠https://www.dialogwith.us/intro⁠For more content, subscribe to our channel - ⁠@dialogvideo⁠ We would love to connect with you!⁠LinkedInInstagramTikTokTo learn more: ⁠https://www.dialogwith.us⁠

In this episode, Justin sits down with Holly Jean Jackson—a systems expert and entrepreneur—to unpack what really keeps content marketing from working: lack of strategy, structure, and follow-through.They dig into how systems can eliminate burnout, why repetition is your best friend in marketing, and how data (not just gut instinct) can help you make smarter content decisions. Holly also shares practical tips for using LinkedIn to spark real partnerships—and why most entrepreneurs are missing out by not following up.If you’re overwhelmed by content creation or struggling to turn visibility into results, this conversation is packed with simple, actionable strategies to help your marketing finally start working with you—not against you.To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introHere are several topics we cover in this episode:Repetition in content marketing is essential for success.Data-driven decision-making can enhance business strategies.Creating systems can alleviate burnout for entrepreneurs.Follow-up is crucial in both marketing and sales processes.LinkedIn is a powerful tool for building partnerships.Annual content planning helps in strategic execution.Automation can streamline initial outreach efforts.Customizing KPIs is important for measuring success.Effective content strategies can lead to significant revenue growth.Systems help maintain relevance and drive results.---------------------------------------------------------------------To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introFor more content, subscribe to our channel - @dialogvideo We would love to connect with you!LinkedInInstagramTikTokTo learn more: https://www.dialogwith.us

In this episode, Greg Wasserman joins us for a deep-dive into what really makes content marketing work—especially when it comes to podcasting. Spoiler: it’s not about chasing downloads or going viral.We talk about why consistency, repurposing, and strategic planning matter—but even more importantly, why relationships are at the heart of it all. Greg shares how to turn your podcast into a tool for connection and how to use your content to build trust that actually leads to business growth.If you're creating content but not seeing traction, this conversation will help you realign your strategy around what truly moves the needle: people.To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introHere are several topics we cover in this episode:Content marketing is about understanding the behind-the-scenes success of others.Your content should be distributed across multiple platforms.Building relationships is more important than chasing downloads.Podcasts can serve as a tool for deepening relationships.Consistency in content creation leads to success.Every piece of content can be repurposed for different platforms.Having a clear purpose for your podcast is essential.A content strategy helps streamline your efforts.Engaging in conversations can lead to valuable content ideas.Relationships are the foundation of business success.--------------------------------------------------------------------To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introFor more content, subscribe to our channel - @dialogvideo We would love to connect with you!LinkedInInstagramTikTokTo learn more: https://www.dialogwith.us

In this episode, we sit down with Janine Coombes to explore how blogging—yes, good old-fashioned writing—can become one of the most powerful tools in your content strategy. Janine shares her shift from video to blogging, the mindset hurdles she overcame, and how writing became not just a marketing tool, but a way to clarify her message and connect deeply with her audience.We talk about why clarity in your offer matters more than clever tactics, how tuning into your clients' real struggles creates better content, and why your content should reflect you. Whether you're a natural writer or still warming up to the idea, this episode is packed with practical ways to turn words into relationships—and relationships into results.To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introHere are several topics we cover in this episode:- Blogging can be a powerful tool for content marketing.- Clarity in offers is crucial for business success.- Writing can serve as a therapeutic process for marketers.- Engaging with clients directly can yield valuable insights.- Content should align with personal strengths and interests.- Consistency in content creation leads to better engagement.- SEO can play a role in attracting clients through blogs.- Repurposing content can maximize its reach and effectiveness.- Understanding client challenges helps tailor marketing strategies.- Don't be afraid to put yourself out there and connect with others.------------------------------------------------------------------------------------To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introFor more content, subscribe to our channel - @dialogvideo We would love to connect with you!LinkedIn InstagramTikTokTo learn more: https://www.dialogwith.us

In this episode, we’re getting into the real mechanics of content marketing—beyond the vanity metrics. Our guest, Marianne Hickman, pulls back the curtain on what makes content convert, including a deep dive into “tripwires” that stop the scroll and spark real conversations.We talk about why generosity isn’t just a feel-good strategy—it’s a growth engine. From using your CRM in a way that actually builds relationships, to creating content that serves instead of sells, this episode is packed with practical ways to show up with purpose and build a reputation that lasts.If you’re ready to stop marketing like everyone else and start showing up in a way that creates trust, traction, and real results—this one’s for you.To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introHere are several topics we cover in this episode:- Content marketing requires understanding what works for your audience.- Tripwires can be rebranded as initial offers to attract clients.- Generosity in lead generation fosters organic relationships.- Using automation can streamline follow-ups and enhance engagement.- Building a reputation based on generosity leads to sustainable success.- It's essential to prioritize genuine connections over transactional relationships.- Content creation should reflect your expertise and value to the audience.- A CRM system is crucial for tracking and nurturing leads effectively.- The law of reciprocity works best when approached selflessly.- Your motives significantly influence your success in business.--------------------------------------------------------------To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introFor more content, subscribe to our channel - @dialogvideoWe would love to connect with you!LinkedIn: https://www.linkedin.com/in/justinvajkoInstagram: https://www.instagram.com/dialogmktgTikTok: https://www.tiktok.com/@thoughtleadercreatorTo learn more: https://www.dialogwith.us

In this episode, we cut through the noise and talk about what’s actually working in content marketing right now—especially on LinkedIn. The days of “post and pray” are over. Mat Lehnhoff unpacks how the game has changed: from just creating content to building real relationships through proactive outreach and engagement.We dive into how personal branding plays a bigger role than ever, what’s going on behind the scenes with LinkedIn’s algorithm, and why business owners can’t afford to sit around waiting for leads to show up.If you’re tired of posting into the void and ready to start conversations that move the needle—this episode is for you. Real talk, real strategy, and actionable steps to start turning content into clients.To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introHere are several topics we cover in this episode:- Content marketing is evolving, especially on platforms like LinkedIn.- The shift from content to outreach is crucial for lead generation.- Personal branding is important but should not be the sole focus.- Proactive engagement is key; clients won't come to you without outreach.- Building trust through content is essential for high-ticket sales.- The rules of engagement on LinkedIn are changing due to algorithm updates.- A mixed approach of content and outreach yields better results.- Understanding your audience is vital for effective marketing strategies.- Sales skills are often lacking in business owners; training is necessary.- Multiple marketing systems should work together for optimal results.

In this episode, Justin interviews Jaclyn Sergeant, a marketing expert, about her journey in the marketing world and her recent experiment using AI to enhance content creation on LinkedIn. Jaclyn shares insights on the importance of human touch in AI-generated content, the results of her 10-day experiment, and the motivation it provided her to engage more actively on social media.To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introHere are several topics we cover in this episode:- Content marketing is evolving, and AI can play a role.- Human insights are crucial for relevant content.- Jaclyn's experiment involved using AI to generate content ideas.- The importance of personal experience in content creation.- Posting frequency increased during the experiment.- AI can serve as a thought partner, not a replacement.- Engagement with the audience is key to success.- Creativity can be sparked by structured experiments.- The value of sharing authentic experiences in marketing.- Networking and respect in the industry can lead to significant wins.Enjoy and thanks for watching!

In this podcast episode, Justin Vajko explores the intricacies of content marketing with guest Carl Stabe. They discuss the importance of feedback loops in marketing, the necessity of documenting and analyzing content performance, and the challenges of narrowing down a niche. The conversation emphasizes the role of ego in content creation, the value of interviewing customers for insights, and the need for effective feedback systems to drive business growth.To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introHere are several topics we cover in this episode:- Feedback loops are essential for effective content marketing.- Documenting content performance helps identify what works and what doesn't.- Narrowing down your niche can lead to better audience engagement.- Ego can hinder the ability to receive constructive feedback.- Regularly interviewing customers provides valuable insights for improvement.- Creating a system for feedback can enhance content effectiveness.- Small adjustments can lead to significant improvements in content.- Understanding your goals is crucial for creating impactful content.- Consistency in reviewing content performance is key to success.- AI tools can assist in optimizing content creation processes.Enjoy and thanks for watching!---------------------------------------------------------------------To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introFor more content, subscribe to our channel -  @dialogvideo  We would love to connect with you!LinkedIn: https://www.linkedin.com/in/justinvajkoInstagram: https://www.instagram.com/dialogmktgTikTok: https://www.tiktok.com/@thoughtleadercreatorTo learn more: https://www.dialogwith.us

In this episode, Justin and Conrad Zolman delve into the intricacies of content marketing, particularly focusing on cold emailing as a powerful tool for engagement. They discuss the evolution of email strategies, the importance of crafting engaging content, and the innovative 'hands-up shoulder shrug' approach to connect with audiences. The conversation emphasizes the significance of humility in marketing, the acceptance of failure as a learning process, and the need for marketers to adapt their strategies based on audience responses.To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introHere are several topics we cover in this episode:- Content marketing requires understanding what works behind the scenes.- Cold emailing can be an effective way to engage potential clients.- Crafting engaging content is crucial for capturing attention.- The 'hands-up shoulder shrug' approach fosters humble curiosity.- Failure in marketing is a learning opportunity, not a reflection of ability.- Shorter emails often yield better engagement, but context matters.- Humor in content must be carefully considered to avoid misinterpretation.- Engagement strategies should evolve with audience preferences.- Collaboration with non-marketers can lead to innovative ideas.- Being humble and curious can enhance marketing effectiveness.Enjoy and thanks for watching!

In this podcast episode, Justin Vajko and Caitlin Ryon-Duffy discuss the evolving landscape of content marketing, emphasizing the importance of storytelling, authenticity, and adapting strategies to meet client needs. To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: - Content marketing requires a tailored approach for each client. - Storytelling is a powerful tool that consistently works in marketing. - Chasing trends can lead to burnout; focus on unique stories instead. - Authenticity is crucial; consumers can sense inauthenticity. - A strong mission can drive a brand's narrative and strategy. - Novelty in content creation can lead to significant engagement. - Web3 and blockchain are shaping the future of marketing. - Mental health is essential for creativity and productivity. - Creating more than consuming is vital in today's digital landscape. Enjoy and thanks for watching!

In this podcast episode, Justin Vajko interviews Matthew Proctor, a seasoned content marketer with over 15 years of experience. Here are several topics we cover: - Content marketing requires a long-term commitment. - High-stakes industries value quality content. - AI can assist but lacks the ability to build trust. - Webinars should focus on education, not sales. - Video content is essential for modern marketing strategies. - Effective content marketing combines various distribution channels. - Understanding client pain points is crucial for content creation. - Building a personal brand through consistent content is powerful. - Trust in the process of content marketing is vital. - Networking and referrals play a significant role in client acquisition. Enjoy and thanks for watching!

In this episode, Justin Vajko interviews Sarah Oyungu, a fractional CMO, to explore the intricacies of content marketing. They discuss the importance of understanding the 'why' behind content creation, the balance between structured and emotional content, and the significance of human insights in marketing strategies. Sarah shares her experiences and strategies for helping clients articulate their marketing goals and create impactful content that resonates with their audience. Takeaways: - Content marketing requires understanding the 'why' behind actions. - A fractional CMO can make corporate marketing accessible to small businesses. - Short form video is a powerful tool but not always the right choice. - Creating content should be a balance of structure and emotion. - Listening to your audience is crucial for effective content creation. - Human insights drive successful marketing strategies. - Content should add value to the audience's experience. - Regular content creation helps maintain audience engagement. - AI tools can assist in generating content ideas but human touch is essential. - Consistency in content creation is key to building an audience.

In this conversation, Justin Vajko and his guest, Joeri, discuss effective content marketing strategies, particularly focusing on organic marketing on LinkedIn. They explore the importance of building a personal brand, the time investment required for success, and how to navigate LinkedIn's changing algorithm. The discussion also highlights client success stories, emphasizing the effectiveness of lead generation through meaningful conversations and connections. Takeaways: -Understanding your brand's position is crucial for success. - Good copywriting is essential for attracting customers. - Your LinkedIn profile should reflect your authentic self. - Building emotional connections through storytelling is key. - Providing free value can attract leads effectively. - Time investment is necessary for achieving results. - Organic marketing is still vital despite algorithm changes. - Engagement through DMs increases content visibility. - Focusing on B2B coaching can yield better results. - Success stories demonstrate the effectiveness of the strategies.

In this episode of Content Lessons, Justin Vajko interviews Julie Nichols, a content marketing expert, who shares her insights on the importance of branding, storytelling, and understanding client needs in content marketing. Julie discusses her journey from theater to content marketing, the significance of creating engaging content for professional services, and how to measure the success of content marketing efforts. She emphasizes the need for emotional storytelling and staying authentic in the current content landscape. Takeaways: - Content marketing is about telling your brand's story. - Understanding your business's unique value is crucial. - Confidence in your product enhances your marketing efforts. - Julie transitioned from theater to content marketing. - Small business owners often need guidance in marketing. - A marketing assessment helps identify content needs. - Engaging content should be digestible for the audience. - Measuring success involves tracking engagement and conversions. - Emotional storytelling resonates with audiences. - Authenticity is key in today's content marketing landscape.

In this conversation, Justin Vajko interviews Jonathan Cor, a social media copywriter specializing in the construction industry. They discuss the intricacies of content marketing, the importance of social media in building a brand, and the challenges of engaging with an audience. Jonathan shares his journey from being an in-house marketer to running his own agency, emphasizing the significance of patience, community engagement, and a strategic approach to content creation. The discussion also highlights the value of learning from other content creators and the evolving landscape of social media marketing. Takeaways - Content marketing requires understanding what works behind the scenes. - Social media copywriting is crucial for brand building.- Building a team can alleviate the overwhelm of solo entrepreneurship. - Engagement on social media is key to success. - Patience is essential in seeing results from social media efforts. - Creating valuable content can lead to business opportunities without direct selling. - Understanding the sales process is vital for converting leads. - Setting specific goals helps in measuring social media success. - Community engagement enhances visibility and relationships. - Learning from other content creators can inspire new strategies.

In this episode of 'Content Lessons with Justin', Justin Vajko interviews Ben Wise, founder of Storyd, a ghostwriting studio that specializes in creating compelling LinkedIn content for seven-figure founders in the B2B space. They discuss various strategies for attracting clients, the importance of storytelling in content marketing, and how to differentiate services in a crowded market. Ben shares insights on the significance of visual content, the challenges of client relationships, and the nuances of measuring success in content marketing. The conversation emphasizes the balance between vulnerability and professionalism in social media marketing, providing actionable tips for content marketers.

Sandra Macele is a LinkedIn carousel goddess. But it wasn't always that way. Listen in as she shares her journey of transitioning from video production to mastering entertaining LinkedIn carousels that get her thousands of likes and comments and plenty of leads every month. Find Sandra at https://www.linkedin.com/in/sandra-macele/ Find Justin at https://www.linkedin.com/in/justinvajko/ or www.dialogwith.us