PODCAST · business
Content Marketing Tips for Lead Generation, Revenue Growth and Business Success
by Deirdre Tshien
This limited series podcast is for you if you are a coach, consultant, course creator or service provider and want to learn how to get more leads and more clients leveraging organic content marketing. This podcast serves as a 21 episode audio course for online entrepreneurs, entrepreneurship and all things content marketing. This show will provide organic marketing tips for questions like: How can my content marketing actually help me generate leads? What are the key components of an organic lead generation system? How can I measure the effectiveness of my current content marketing efforts? What are some best practices for creating content events that my audience will care about? Is there a new content creation strategy that will save me time and get me results? What are the different types of funnels, and how do I choose the right one for my business? How do I effectively lead people from my content eve
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21. 5 reasons why you’re not currently converting your audience into leads.
Are you pouring your heart and soul into content creation but still struggling to convert your audience into leads? In this episode, I reveal the five common pitfalls that might be holding you back from turning your content efforts into tangible business results.You'll discover:• Why focusing on a single, clear call-to-action can dramatically improve your conversion rates• The power of showing up authentically and providing genuine value to your audience• How to use your content strategically to generate leads before it even goes live• The secret to harnessing social media algorithms to boost your visibility• Why direct messaging might be your untapped goldmine for lead generationResources:Download the companion workbook: https://www.resources.capsho.com/workbookCheck out Capsho Club: https://club.capsho.comTry the Capsho software with a 14-day free trial: https://capsho.com
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20. The Unlive Event Blueprint: Hack YouTube's algorithm for massive growth.
Are you tired of feeling like your content is falling into a black hole? Discover how to leverage YouTube's algorithm and create engaging video content that attracts and retains your ideal audience.You'll learn:• Why YouTube should be your primary platform (and how to repurpose for podcasting)• The secret sauce behind YouTube's algorithm and why it favors live content• A step-by-step workflow to create "UnLive" events that save time and maximize impact• Tips for engaging with your audience in real-time, even with pre-recorded content• How to position yourself as the overarching expert, even when featuring guestsResources:Download the companion workbook: https://www.resources.capsho.com/workbookCheck out Capsho Club: https://club.capsho.comTry the Capsho software with a 14-day free trial: https://capsho.com
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19. The Unlive Event Blueprint: Hack YouTube's algorithm for massive growth.
Are you tired of feeling like your content is falling into a black hole? Discover how to leverage YouTube's algorithm and create engaging video content that attracts and retains your ideal audience.You'll learn:• Why YouTube should be your primary platform (and how to repurpose for podcasting)• The secret sauce behind YouTube's algorithm and why it favors live content• A step-by-step workflow to create "UnLive" events that save time and maximize impact• Tips for engaging with your audience in real-time, even with pre-recorded content• How to position yourself as the overarching expert, even when featuring guestsResources:Download the companion workbook: https://www.resources.capsho.com/workbookCheck out Capsho Club: https://club.capsho.comTry the Capsho software with a 14-day free trial: https://capsho.com
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18. The Unlive Event Blueprint: Hack YouTube's algorithm for massive growth.
Are you tired of feeling like your content is falling into a black hole? Discover how to leverage YouTube's algorithm and create engaging video content that attracts and retains your ideal audience.You'll learn:• Why YouTube should be your primary platform (and how to repurpose for podcasting)• The secret sauce behind YouTube's algorithm and why it favors live content• A step-by-step workflow to create "UnLive" events that save time and maximize impact• Tips for engaging with your audience in real-time, even with pre-recorded content• How to position yourself as the overarching expert, even when featuring guestsResources:Download the companion workbook: https://www.resources.capsho.com/workbookCheck out Capsho Club: https://club.capsho.comTry the Capsho software with a 14-day free trial: https://capsho.com
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17. The Unlive Event Blueprint: Hack YouTube's algorithm for massive growth.
Are you tired of feeling like your content is falling into a black hole? Discover how to leverage YouTube's algorithm and create engaging video content that attracts and retains your ideal audience.You'll learn:• Why YouTube should be your primary platform (and how to repurpose for podcasting)• The secret sauce behind YouTube's algorithm and why it favors live content• A step-by-step workflow to create "UnLive" events that save time and maximize impact• Tips for engaging with your audience in real-time, even with pre-recorded content• How to position yourself as the overarching expert, even when featuring guestsResources:Download the companion workbook: https://www.resources.capsho.com/workbookCheck out Capsho Club: https://club.capsho.comTry the Capsho software with a 14-day free trial: https://capsho.com
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16. The Unlive Event Blueprint: Hack YouTube's algorithm for massive growth.
Are you tired of feeling like your content is falling into a black hole? Discover how to leverage YouTube's algorithm and create engaging video content that attracts and retains your ideal audience.You'll learn:• Why YouTube should be your primary platform (and how to repurpose for podcasting)• The secret sauce behind YouTube's algorithm and why it favors live content• A step-by-step workflow to create "UnLive" events that save time and maximize impact• Tips for engaging with your audience in real-time, even with pre-recorded content• How to position yourself as the overarching expert, even when featuring guestsResources:Download the companion workbook: https://www.resources.capsho.com/workbookCheck out Capsho Club: https://club.capsho.comTry the Capsho software with a 14-day free trial: https://capsho.com
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15. The Unlive Event Blueprint: Hack YouTube's algorithm for massive growth.
Are you tired of feeling like your content is falling into a black hole? Discover how to leverage YouTube's algorithm and create engaging video content that attracts and retains your ideal audience.You'll learn:• Why YouTube should be your primary platform (and how to repurpose for podcasting)• The secret sauce behind YouTube's algorithm and why it favors live content• A step-by-step workflow to create "UnLive" events that save time and maximize impact• Tips for engaging with your audience in real-time, even with pre-recorded content• How to position yourself as the overarching expert, even when featuring guestsResources:Download the companion workbook: https://www.resources.capsho.com/workbookCheck out Capsho Club: https://club.capsho.comTry the Capsho software with a 14-day free trial: https://capsho.com
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14. Why giving away your best content is the new social media strategy
In this episode, we explore the second pillar of the 4-post social media strategy: The Tip Post. I break down the purpose of tip posts and show you how to create content that not only educates but also empowers your audience to take action.Discover how to:• Craft tip posts that demonstrate your understanding of your audience's challenges• Provide actionable tactics your followers can implement immediately• Adapt your tip posts for different platforms like Facebook, Instagram, and LinkedIn• Leverage various content formats, from live videos to carousel posts and newsletter articlesResources:Download the companion workbook: https://www.resources.capsho.com/workbookCheck out Capsho Club: https://club.capsho.comTry the Capsho software with a 14-day free trial: https://capsho.com
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13. Cracking the Algorithm: This post will kickstart engagement with your ideal audience.
In this episode, I break down the first crucial element of Katie Brinkley's 4-post social media strategy: the Awareness Post. This one post is designed to capture attention, boost engagement, and activate social media algorithms in your favor.I'll walk you through:• The science behind how social media algorithms work and how to leverage them• Platform-specific tactics for creating high-engagement awareness posts on Facebook, LinkedIn, and Instagram• How to use "unpopular opinions" and polls to spark conversations and expand your reach• The seamless way this strategy flows into your subsequent content, priming your audience for your messageResources:Download the companion workbook: https://www.resources.capsho.com/workbookCheck out Capsho Club: https://club.capsho.comTry the Capsho software with a 14-day free trial: https://capsho.com
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12. Ditching the 'Episode Just Dropped' Posts: A smarter approach to content promotion.
Do you want to create content that actually engages your audience and drives action? It's time to ditch the "episode just dropped" posts and embrace a strategic approach that works with social media algorithms, not against them.You'll discover:• Why traditional content promotion methods often fail to gain traction• The four types of posts that make up this effective strategy (awareness, tip, community, and action)• How to time your posts for maximum impact, whether you're creating content weekly or bi-weekly• The importance of focusing on just two social media platforms (and how to choose the right ones for you)• A sneak peek at how Capsho automates this process, making implementation a breezeResources:Download the companion workbook: https://www.resources.capsho.com/workbookCheck out Capsho Club: https://club.capsho.comTry the Capsho software with a 14-day free trial: https://capsho.com
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11. How 2 simple emails can amplify your reach
Are you struggling to get your content noticed on social media? If so, maybe it's time to leverage the power of your email list to boost your online presence… In this episode, I reveal two strategic emails that can amplify your social media reach and engage your audience more effectively.You'll learn:• A step-by-step guide to creating an email that directs your subscribers to your most important social media platform• How to time your emails for maximum impact on your social media algorithm• Strategies for engaging both your active social media followers and those who may have missed your posts• Tips for blending your 'why' and 'behind-the-scenes' content into a compelling email narrative• How to tailor your email strategy based on your current engagement levels and comfort with frequent communicationResources:Download the companion workbook: https://www.resources.capsho.com/workbookCheck out Capsho Club: https://club.capsho.comTry the Capsho software with a 14-day free trial: https://capsho.com
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10. The post that builds trust and boosts engagement.
Are you ready to take your social media strategy to the next level? In this episode, we explore the final piece of the three-post puzzle: the BTS (Behind The Scenes) post. This human-led approach offers a unique opportunity to connect with your audience on a deeper level.Here's what you'll discover:• How to create an authentic BTS post that resonates with your audience• Ways to incorporate client case studies and social proof into your content• Tips for seamlessly tying your BTS post to your lead magnet or upcoming event• Strategies for encouraging engagement and nurturing potential clients• The importance of following up and moving conversations to DMsResources:Download the companion workbook: https://www.resources.capsho.com/workbookCheck out Capsho Club: https://club.capsho.comTry the Capsho software with a 14-day free trial: https://capsho.com
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09. The post that has your audience thinking “you read my mind!”.
Are you struggling to get your ideal audience to engage with your content? I’ll dive into the power of the "why post" - a strategic approach to captivate your audience and drive meaningful interactions. Learn how to craft a compelling message that resonates deeply with your audience, addressing their pain points and showcasing the benefits of your lead magnet.You'll discover:• Why focusing on benefits rather than features is key to attracting your ideal audience• How to create content that makes your audience feel truly understood• The art of bridging from problem identification to solution presentation• Strategies for engaging with your audience to uncover their deepest needsResources:Download the companion workbook: https://www.resources.capsho.com/workbookCheck out Capsho Club: https://club.capsho.comTry the Capsho software with a 14-day free trial: https://capsho.com
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08. Boost your email list and event attendance with one simple post.
Are you struggling to get your ideal audience to engage with your content? I’m going to discuss how you can grow your email list, start meaningful conversations, and push people towards your content events - all with a single post!You'll learn:• A step-by-step guide to creating an effective "Say Me" post• Strategies for turning post engagement into meaningful conversations• Tips for pushing your audience towards your content events• Insights on growing your email list while nurturing leads• A clever way to remind people about your upcoming eventsResources:Download the companion workbook: https://www.resources.capsho.com/workbookCheck out Capsho Club: https://club.capsho.comTry the Capsho software with a 14-day free trial: https://capsho.com
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07. The 10-Minute Lead Magnet: Your secret weapon to getting attendees to your event
Are you tired of struggling to attract your ideal audience? What if I told you that you could create a powerful lead magnet in just 10 minutes that hooks potential clients and sets the stage for your content event?In this episode, I reveal the secrets to crafting an irresistible "push lead magnet" that will have your target audience raising their hands and eagerly anticipating your upcoming Unlive Event.You'll learn:• Why pre-recording your content is crucial for effective promotion• How to use your push lead magnet to build anticipation for your UnLive Event• The secret to getting people onto your email list before your event even starts• Strategies for personalizing your content based on audience feedback• How to leverage Capsho's AI-powered tools to streamline your lead magnet creationResources:Download the companion workbook: https://www.resources.capsho.com/workbookCheck out Capsho Club: https://club.capsho.comTry the Capsho software with a 14-day free trial: https://capsho.com
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06. 3 'Say Me' Posts: The ultimate strategy for content promotion and lead generation.
Are you ready to turn your content into a lead-generating machine? In this episode, I reveal the secret sauce behind creating push content that not only promotes your upcoming events but also builds your email list and sparks meaningful conversations with potential clients.In this episode, you'll discover:• Why traditional content event promotion falls short• The power of the "three say me posts" strategy• How to create a push lead magnet that resonates with your audience• The role of Capsho in streamlining your content creation processResources:Download the companion workbook: https://www.resources.capsho.com/workbookCheck out Capsho Club: https://club.capsho.comTry the Capsho software with a 14-day free trial: https://capsho.com
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05. 3 simple steps to filling your bridge funnel with your content event.
Are you ready to turn your content into a powerful magnet for your ideal clients? In this episode, we're diving into the second part of the bridge funnel strategy - connecting your live content events to your bridge funnel seamlessly and effectively.Throughout the episode, I'll provide practical tips on:• The simple hack to filling your bridge funnel• Using tools like Ecamm to seamlessly integrate these elements into your live events• Repurposing your video ads for podcast content• Structuring your live event for maximum impact and conversionResources:Download the companion workbook: https://www.resources.capsho.com/workbookCheck out Capsho Club: https://club.capsho.comTry the Capsho software with a 14-day free trial: https://capsho.com
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04. The Bridge Funnel Matrix: 5 proven ways to turn content into clients
Are you struggling to turn your content into a steady stream of qualified leads? You're not alone. Many coaches and service providers pour hours into creating content, only to feel like they're shouting into the void. But there's a solution: The Bridge Funnel.I break down the five types of bridge funnels and introduce you to my game-changing Bridge Funnel Matrix. This tool will help you decide which funnel is right for your business, based on your desired lead volume and the effort you're willing to invest.You'll discover:• The pros and cons of each bridge funnel type, from evergreen lead magnets to live conversion events• How to create an irresistible evergreen lead magnet that addresses your audience's acute pain points• Why focusing on your framework might be holding you back (and what to do instead)• The secret to crafting high-converting live events that can be repurposed into automated systems• My personal recommendation for the most effective bridge funnel strategyResources:Download the companion workbook: https://www.resources.capsho.com/workbookCheck out Capsho Club: https://club.capsho.comTry the Capsho software with a 14-day free trial: https://capsho.com
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03. The Unlive Event Blueprint: Hack YouTube's algorithm for massive growth.
Are you tired of feeling like your content is falling into a black hole? Discover how to leverage YouTube's algorithm and create engaging video content that attracts and retains your ideal audience.You'll learn:• Why YouTube should be your primary platform (and how to repurpose for podcasting)• The secret sauce behind YouTube's algorithm and why it favors live content• A step-by-step workflow to create "UnLive" events that save time and maximize impact• Tips for engaging with your audience in real-time, even with pre-recorded content• How to position yourself as the overarching expert, even when featuring guestsResources:Download the companion workbook: https://www.resources.capsho.com/workbookCheck out Capsho Club: https://club.capsho.comTry the Capsho software with a 14-day free trial: https://capsho.com
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02. The Honey Trap Method: Organic lead gen while you sleep.
Are you ready to build an organic lead generation engine that works while you sleep? In this episode, I walk through the blueprint for creating a system that consistently attracts and nurtures potential clients through your organic content.Here's what you'll discover:• The key components of the Honey Trap Method and how they work together• Why your "content event" is the cornerstone of your lead generation strategy• How to use push and pull content to maximize engagement and drive traffic• The power of evergreen content in extending the life of your marketing efforts• A sneak peek at the "The UnLive Event" - a game-changing approach to content creationResources:Download the companion workbook: https://www.resources.capsho.com/workbookCheck out Capsho Club: https://club.capsho.comTry the Capsho software with a 14-day free trial: https://capsho.com
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01. The optimal way to listen to this limited series podcast.
With this limited series podcast you will learn the exact strategy to get more leads and clients from your organic content so that you can grow a six figure income stream as an online coach, consultant, or service provider.Resources:Download the companion workbook: https://www.resources.capsho.com/workbookCheck out Capsho Club: https://club.capsho.comTry the Capsho software with a 14-day free trial: https://capsho.com
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ABOUT THIS SHOW
This limited series podcast is for you if you are a coach, consultant, course creator or service provider and want to learn how to get more leads and more clients leveraging organic content marketing. This podcast serves as a 21 episode audio course for online entrepreneurs, entrepreneurship and all things content marketing. This show will provide organic marketing tips for questions like: How can my content marketing actually help me generate leads? What are the key components of an organic lead generation system? How can I measure the effectiveness of my current content marketing efforts? What are some best practices for creating content events that my audience will care about? Is there a new content creation strategy that will save me time and get me results? What are the different types of funnels, and how do I choose the right one for my business? How do I effectively lead people from my content eve
HOSTED BY
Deirdre Tshien
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