PODCAST · business
Conversion Rate Optimization with Fexingo: A/B Testing, Landing Pages, and CRO Strategy
by Fexingo
Lucas and Luna sit at a CRO-team desk, two tablets between them showing side-by-side landing page variants. They don't just talk about A/B testing—they walk through actual experiments: the e-commerce checkout flow that lifted conversions by 12% when the CTA button changed from 'Buy Now' to 'Add to Cart', the SaaS pricing page where removing a form field reduced abandonment by 8%. This show is for marketers who want to know not just that a test worked, but why: statistical significance, sample size calculations, the difference between a winning variant and a false positive. Lucas pushes on the numbers—what's a 95% confidence interval really telling you? Luna challenges assumptions about visitor intent, heatmaps, and the psychology of micro-conversions. They dissect landing page structure, form length, headline A/B tests, and the interplay between CRO and SEO. Each episode is a tight, data-dense conversation that leaves you with a specific framework you can apply tomorrow. No fluff, no '
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ABOUT THIS SHOW
Lucas and Luna sit at a CRO-team desk, two tablets between them showing side-by-side landing page variants. They don't just talk about A/B testing—they walk through actual experiments: the e-commerce checkout flow that lifted conversions by 12% when the CTA button changed from 'Buy Now' to 'Add to Cart', the SaaS pricing page where removing a form field reduced abandonment by 8%. This show is for marketers who want to know not just that a test worked, but why: statistical significance, sample size calculations, the difference between a winning variant and a false positive. Lucas pushes on the numbers—what's a 95% confidence interval really telling you? Luna challenges assumptions about visitor intent, heatmaps, and the psychology of micro-conversions. They dissect landing page structure, form length, headline A/B tests, and the interplay between CRO and SEO. Each episode is a tight, data-dense conversation that leaves you with a specific framework you can apply tomorrow. No fluff, no '
HOSTED BY
Fexingo
CATEGORIES
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