Copybites by CopyBean

PODCAST · business

Copybites by CopyBean

Weekly copybites with copywriting and marketing tips for busy business owners, entrepreneurs and marketers to help you grow.

  1. 30

    Can introverts do well in business? With Natalie King (Part 4 of 4)

    Do you feel like your introverted nature is holding you back? You are not alone! In this 4th and final part of my chat with Natalie King, we give you valuable insights into how introverts can thrive in the world of entrepreneurship. Discover the advantages of self-employment for introverts. And learn how to use your unique qualities (your YOUNESS) to build a successful business. Natalie's Links: Website - https://www.nataliekingcoaching.com/ YouTube - Confidence and Resilience with Natalie Podcast - Into Your Life Bob’s Links: https://linktr.ee/bobtaylor

  2. 29

    How to bring more humanness into your business With Natalie King (Part 3 of 4)

    Tired of feeling like a robot in your business? Join me for part 3 of my chat with Natalie King. In this episode, we discuss the importance of bringing humanness into your business. Discover practical tips to create a more authentic and engaging business that starts with YOU. Natalie's Links: Website -⁠ https://www.nataliekingcoaching.com/⁠ YouTube - ⁠Confidence and Resilience with Natalie⁠ Podcast - ⁠Into Your Life ⁠ Bob’s Links: ⁠https://linktr.ee/bobtaylor⁠

  3. 28

    3 ways to feel more confident marketing your services With Natalie King (Part 2 of 4)

    This episode is your confidence booster 🚀 My chat with Natalie King continues (and Shrek gets involved too) as she shares three golden tips and actionable steps to boost your confidence and shine a spotlight on your business. Get ready to feel empowered to market your services the way they deserve. Natalie's Links: Website -⁠ https://www.nataliekingcoaching.com/⁠ YouTube - ⁠Confidence and Resilience with Natalie⁠ Podcast - ⁠Into Your Life ⁠ Bob’s Links: ⁠https://linktr.ee/bobtaylor⁠

  4. 27

    How does confidence fuel marketing success? with Natalie King (Part 1 of 4)

    Want to boost your confidence and resilience? Join me as I chat with confidence coach Natalie King about why these qualities are essential for marketing success. Discover how building your confidence can help you bounce back from setbacks. Natalie's Links: Website -⁠ https://www.nataliekingcoaching.com/⁠ YouTube - ⁠Confidence and Resilience with Natalie⁠ Podcast - ⁠Into Your Life ⁠ Bob’s Links: ⁠https://linktr.ee/bobtaylor⁠

  5. 26

    Is your lead magnet valuable? with Katt Matiquite (Part 4 of 4)

    Explore how to create valuable content that attracts qualified leads and transforms them into loyal fans and ready-to-buy customers with us in this episode. Katt's links: https://www.copykatt.com Bob’s Links: https://linktr.ee/bobtaylor

  6. 25

    Grow your business using email marketing with Katt Matiquite (Part 3 of 4)

    There’s true power in email marketing to build your business. In this episode, we'll explore how to get started, uncover proven strategies for growth, and empower you to turn subscribers into a loyal fanbase. Katt's links: https://www.copykatt.comBob’s Links: https://linktr.ee/bobtaylor

  7. 24

    How building trust makes for better marketing with Katt Matiquite (Part 2 of 4)

    This episode explores the power of trust-first copywriting. We'll unpack why trust is king in marketing and how building lasting relationships with your audience creates more effective campaigns and increases sales. Katt's links: https://www.copykatt.com Bob’s Links: https://linktr.ee/bobtaylor

  8. 23

    Storytelling for service-based businesses with Katt Matiquite (Part 1 of 4)

    Attract, connect, and sell with service-based storytelling. Every service-based business has a story to tell. And telling it guarantees a better connection to your audience which leads to more sales. Katt's links: https://www.copykatt.com Bob’s Links: https://linktr.ee/bobtaylor

  9. 22

    How to attract your dream client with Caroline Buist

    Struggling with generic marketing & bad client fits? In this episode, I talk to VA and Copywriter, Caroline Buist, about how to attract the right clients for you how to write powerful (not generic) copy Adjusting your employee mindset for business success Here are some timestamps: 04:00 - Attracting your ideal client 12:20 - Learning copywriting as a skill to use in your business 14:50 - Caroline's tip to personalise generic copy 16:40 - Bob's tip to stop writing generic copy 18:40 - The employee mindset challenge Find out more about Caroline Buist: https://abovebeyondva.co.uk https://www.linkedin.com/in/caroline-buist-the-copy-queen

  10. 21

    Why d'ya have to be so vague?

    Vague marketing is a snooze-fest for your readers. This CopyBite dives into the power of hyper-specific messaging. Learn how to craft marketing that gets noticed and read.

  11. 20

    Don’t write it! Draw your marketing instead

    Ever sat staring at a blank screen? Pen poised but no idea where to start? In this short CopyBite, I reveal an unusual technique that is particularly effective for creatives (or anyone with writer's block)

  12. 19

    Loss Aversion and how to use it to increase sales

    This episode unlocks the psychology behind loss aversion, a powerful marketing tool. Learn how to use it to craft irresistible campaigns and skyrocket conversions.

  13. 18

    Exploring the Entrepreneurial Mindset with Peggy McCartha

    Feel like your business mindset needs a reboot? This episode reveals the key shifts needed for success, regardless of your origin story. We explore powerful questions to unlock your potential and empower your entrepreneurial journey. Here’s what we talk about: 02:40 - Entrepreneurial Mindset 06:20 - Tips for Combatting Loneliness 13:50 - Community 21.50 - Imposter Syndrome 23:35 - How to bring out your amazingness and the questions you should ask yourself to do it 27:14 - Choosing your target audience

  14. 17

    My Journey from Corporate to Copywriter

    In this short copybite I share my journey from working a 9-5 office job to becoming a freelancer and running my own business.

  15. 16

    Urgency in Marketing

    Have you ever felt that heart-pounding, panic-inducing rush to buy something online before a deal expires or an item sells out? Find out how that works in today's copybite

  16. 15

    Why is a marketing strategy so essential? With AJ Saunders

    Lead generation, networking and optimising your products or services are all part of a marketing strategy. Find out how to make your strategy more effective with guest, AJ Saunders, on this longer copybite

  17. 14

    The quest for imperfection

    Perfection paralysis leaves us staring at a blank screen. Nothing done. Nothing written. But when you accept the quest for imperfection that all changes…

  18. 13

    How social proof impacts buying decisions

    Are you making the most of social proof to increase the appeal of your offers? Find out in this week’s short copybite

  19. 12

    Mapping out your customer's journey

    Help your customers take a single step closer to buying from you instead of jumping right into selling off the bat. Discover how to map out your customer’s journey in this short copybite

  20. 11

    Copybites with Bob Taylor - Trailer

    Welcome to the Copybites by CopyBean podcast. Get comfortable. Grab a drink and join copywriter, Bob Taylor, as he tackles marketing challenges one bite at a time

  21. 10

    The struggle for consistency in messaging - Pick my brain #2

    Do you ever feel like a superhero hiding their true identity when you write content across multiple platforms? Whip off your mask and learn how to be a true and consistent superhero with my 2 tips for consistent messaging in your marketing. Go to https://www.copybean.co.uk/consistent-brand-messaging-blog/ to read the transcript/show notes of this episode. Sign up to my email list - www.copybean.co.uk/subscribe Learn more about my copywriting services at www.copybean.co.uk Discover my courses to enhance your writing skills - www.copybean.academy Music: Higher Up by Shane Ivers - https://www.silvermansound.com

  22. 9

    Money loves Specificity

    My coach told me I was vague *gasps*. Then she taught me the importance of specificity in manifesting money and clients. And the lesson is totally applicable to your marketing strategies too… Go to https://www.copybean.co.uk/money-loves-specificity/ to read the transcript/show notes of this episode. Learn more about my copywriting services at www.copybean.co.uk Discover my courses to enhance your writing skills - www.copybean.academy Music: Higher Up by Shane Ivers - https://www.silvermansound.com

  23. 8

    Pick my brain #1 - How to choose the right lead magnet for your business

    After staring at a list of potential lead magnets to make for your prospects, you sigh and give up. But what if there was a simple 3 step process to uncover the right lead magnet for your business? Shaya picked my brain and discovered how to do it… Go to https://www.copybean.co.uk/how-to-choose-the-right-lead-magnet/ to read the transcript/show notes of this episode. Learn more about my copywriting services at www.copybean.co.uk Discover my courses to enhance your writing skills - www.copybean.academy Music: Higher Up by Shane Ivers - https://www.silvermansound.com

  24. 7

    How human psychology of choice can boost your sales

    Can the psychology of choice positively impact your sales? When you understand the psychology of choice and how to use it as an ethical persuasion technique, you can remove the “it’s too expensive” objection completely from your sales process. Join me in this short copy bite to learn the persuasive technique - the choice is yours - that will help you boost sales of your offers Go to https://www.copybean.co.uk/how-human-psychology-of-choice-can-boost-your-sales/ to read the transcript/show notes of this episode. Learn more about my copywriting services at www.copybean.co.uk Discover my courses to enhance your writing skills - www.copybean.academy Music: Higher Up by Shane Ivers - https://www.silvermansound.com

  25. 6

    Is scarcity just a marketing gimmick?

    Is using scarcity in marketing an ethical practice? Too many marketers are using scarcity in an unethical way. These unethical scarcity practices will damage your reputation, authority, and credibility. So, in this episode, we’re going to discuss if using scarcity in marketing without being gimmicky is possible and how to ethically use scarcity to sell more of your offers. Scarcity in Marketing doesn’t have to be screaming: Limited Time Offer Only 24 hours left to claim 50% off Flash Sale Buy now before this price rises Learn how to use ethical scarcity in your marketing in this short copy bite! Go to https://www.copybean.co.uk/is-scarcity-just-a-marketing-gimmick/ to read the transcript/show notes of this episode. Learn more about my copywriting services at www.copybean.co.uk Discover my courses to enhance your writing skills - www.copybean.academy Music: Higher Up by Shane Ivers - https://www.silvermansound.com

  26. 5

    How to use WAFFLE to create unlimited content ideas and know your customer

    Do you often struggle to come up with ideas for what to talk or write about? Do you ever ask yourself “what does my ideal customer want to learn from me?” In this episode, we’ll look at the WAFFLE technique for understanding your customer and creating content relevant to them. So that your outreach is 1000% more effective. WAFFLE is an acronym that stands for: Wants Aspirations Fears Frustrations Loves Expectations Learn how to use these emotions to power up your marketing and content copy. Go to copybean.co.uk/blog to read the transcript of this episode. Learn more about my copywriting services - www.copybean.co.uk Discover my courses to further enhance your skills - www.copybean.academy Music: Higher Up by Shane Ivers - https://www.silvermansound.com

  27. 4

    Can your email signature help you sell more?

    Have you ever considered how your email signature could be used as a sales tool? Not many people have... That's why I uncover the art of email signature marketing in this episode. We'll cover the 5 important elements every email signature should include: The graphics Your personal details Your business details The design and layout The call to action And we'll discuss the best way for you to optimise your signature for the best results. Build a beautiful HTML email signature with no coding for free: https://signaturehound.com/ Go to copybean.co.uk/blog to read the transcript of this episode Learn more about my copywriting services - www.copybean.co.uk Discover my courses to further enhance your skills - www.copybean.academy Music: Higher Up by Shane Ivers - https://www.silvermansound.com

  28. 3

    3 easy ways to improve your email deliverability

    Are you frustrated with your emails landing in spam or never getting delivered? Discover 3 easy ways to improve your email deliverability in this episode. Here's what we'll cover: Avoid spammy words Warm up your email addresses Clean up your email lists Listen now to learn how to implement these three tips in your marketing today. Go to copybean.co.uk/blog to read the transcript of this episode Learn more about my copywriting services - www.copybean.co.uk Discover my courses to further enhance your skills - www.copybean.academy Music: Higher Up by Shane Ivers - https://www.silvermansound.com

  29. 2

    Is it good to use emojis in your email marketing?

    Are you using emojis in your email marketing? Many business owners and entrepreneurs are not taking advantage of this powerful tool to boost their open rates and conversions. Find out how you can use this underused, yet sales-driving tactic in your email marketing in this episode. Learn more about my copywriting services - www.copybean.co.uk Discover my courses to further enhance your skills - www.copybean.academy Music: Higher Up by Shane Ivers - https://www.silvermansound.com

  30. 1

    Welcome to the CopyBean Podcast

    Welcome to the CopyBean Podcast... Your source of weekly copywriting and marketing tips. This podcast has been created for busy business owners, entrepreneurs and marketers to help you grow your conversion copywriting skills. I'm Bob Taylor, your host. I'm a Conversion Copywriter and Copywriting Coach. This short introduction explains what this podcast is all about. Learn more about my copywriting services - www.copybean.co.uk Discover my courses to further enhance your skills - www.copybean.academy Music: Higher Up by Shane Ivers - https://www.silvermansound.com

Type above to search every episode's transcript for a word or phrase. Matches are scoped to this podcast.

Searching…

We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.

No matches for "" in this podcast's transcripts.

Showing of matches

No topics indexed yet for this podcast.

Loading reviews...

ABOUT THIS SHOW

Weekly copybites with copywriting and marketing tips for busy business owners, entrepreneurs and marketers to help you grow.

HOSTED BY

Bob Taylor

CATEGORIES

URL copied to clipboard!