PODCAST · business
Creative Tangent
by The Booth
Creative Tangent is a podcast hosted by The Booth for people who create marketing for a living. We talk with marketers, founders, and creatives about what shapes great work: the constraints, trade-offs, side conversations, and “wait, are we sure?” moments that never show up in a case study.Each episode brings different vantage points into the same room to build a shared language across marketing, motion and creative. From brand storytelling to performance marketing, from first impression to final click.Because great work doesn’t happen in a straight line. It happens on a tangent.
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5
Evelyn Cools - Build Trust Before Pipeline
Evelyn Cools is a fractional marketing and growth advisor who helps early-stage B2B founders take marketing from zero to one. In this conversation, she breaks down exactly what that means in practice. She talks about what founders get wrong when hiring their first marketer, and why having the right foundations in place matters more than jumping straight into campaigns and also why paid ads are rarely the right first move, and why the line between B2B and B2C marketing is blurrier than most people think. Creative Tangent: Where marketers put strategy in motion.Powered by The Booth — animation for marketers who lead with strategy.
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4
Lance Spence - From Newsroom to Product Marketing
In this episode, Lance Spence shares his unconventional path into product marketing and explores how his background in journalism and live television shaped the way he simplifies complex ideas, why product marketing often feels like producing a daily show, and how working closely with sales, creatives, and product teams is key to making things actually land. Lance also reflects on the importance of building trust inside organizations, the challenge of cutting through noise in B2B marketing, and how AI is changing the way teams work.—Creative Tangent: Where marketers put strategy in motion.Powered by The Booth — animation for marketers who lead with strategy.
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ABOUT THIS SHOW
Creative Tangent is a podcast hosted by The Booth for people who create marketing for a living. We talk with marketers, founders, and creatives about what shapes great work: the constraints, trade-offs, side conversations, and “wait, are we sure?” moments that never show up in a case study.Each episode brings different vantage points into the same room to build a shared language across marketing, motion and creative. From brand storytelling to performance marketing, from first impression to final click.Because great work doesn’t happen in a straight line. It happens on a tangent.
HOSTED BY
The Booth
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Frequently Asked Questions
How many episodes does Creative Tangent have?
Creative Tangent currently has 2 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Creative Tangent about?
Creative Tangent is a podcast hosted by The Booth for people who create marketing for a living. We talk with marketers, founders, and creatives about what shapes great work: the constraints, trade-offs, side conversations, and “wait, are we sure?” moments that never show up in a case study.Each...
How often does Creative Tangent release new episodes?
Creative Tangent has 2 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Creative Tangent?
You can listen to Creative Tangent on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Creative Tangent?
Creative Tangent is created and hosted by The Booth.
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