CRMprov with Mickey Baines

Join host Mickey Baines and behavioral science marketing expert Nancy Harhut as they unlock the secrets of psychology-driven #emailmarketing in #highereducation. Discover how small changes in your communication strategy can lead to significant improvements in student engagement and #admissions conversion rates. Key Topics Explored The Psychology of Hesitation: Understanding what makes prospective students pause—and how to address it Language That Moves: How specific word choices can dramatically impact response rates Autonomy Bias in Action: Practical techniques for giving prospects a sense of control in their decision-making The Noun Identity Effect: Why "Becoming an Engineer" converts better than "Learn more about our Engineering Program" Actionable Takeaways: - Specific phrases that trigger positive psychological responses in email communications - Methods for crafting subject lines that leverage behavioral science - Techniques for overcoming common barriers in student recruitment Featured Guest Nancy Harhut, behavioral science marketing expert and innovator in applying psychology to digital communications. Follow Nancy on LinkedIn: https://www.linkedin.com/in/nancyharhut/Find more on Nancy's award-winning book: https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480/ Get In Touch Have questions about applying these principles in your institution? Reach out to Mickey: https://www.linkedin.com/in/mickeyb/ Hosted by Mickey Baines, CRMprov dives into best practices for the use of CRM in higher education. With roots in enrollment, marketing and student success, we welcome guests with various expertise around communications, data, AI and operational automations to discuss ways colleges and universities can more fully embrace the CRM as the system of student engagement and the system of work across campus.

In this high-energy conversation, Mickey welcomes back fan-favorite guest Emily Smith from CollegeVine to explore their groundbreaking AI recruiter agent functionality. Emily breaks down how this innovative technology is transforming the way institutions connect with prospective students, delivering personalized engagement at scale while maintaining authentic relationships. KEY HIGHLIGHTS: - Understanding AI recruiters as institutional agents - The multi-channel approach to student engagement - How AI learns and represents your institution - Real results: 4x increase in top-of-funnel engagement - Implementation strategies and best practices KEY TAKEAWAYS: - AI recruiters act as agents of the institution, proactively building relationships with students at the top of the funnel - Engagement happens across multiple channels including phone, SMS, chatbot, email, and physical mail - AI recruiters are trained using institutional data to ensure accurate and personalized responses - Participating schools have experienced 4x more engagement from students at the top of the funnel Chapters 00:00 Introduction and Catching Up 03:34 Introduction to AI Recruiters 07:01 Demo of AI Recruiter 12:13 Accuracy and Training of AI Recruiters 16:32 Time and Effort to Implement AI Recruiters 19:32 Results and Outcomes from AI Recruiters 21:47 Future of AI in Student Recruitment Connect with Emily on LinkedIn: https://www.linkedin.com/in/emily-smith-610/ Connect with Mickey on LinkedIn: https://www.linkedin.com/in/mickeyb/

In this insightful episode, Mickey Baines and Katlin Hess explore the practical applications of AI in higher education marketing, admissions, and student success. Key takeaways for CRM and AI enthusiasts in higher education: AI-Powered Content Creation: Discover how Katlin leverages ChatGPT to streamline content development, from crafting interview questions to composing LinkedIn posts. Effective AI Prompting: Learn the importance of providing context and asking targeted questions to get optimal results from AI tools. Time-Saving Strategies: Explore how AI can significantly reduce content creation time, allowing marketing teams to focus on strategy and personalization. Iterative Improvement: Understand the process of refining AI-generated content to ensure it meets your institution's standards and resonates with your audience. This episode offers valuable insights for #highereducation professionals looking to enhance their marketing efforts, streamline admissions processes, and improve student success initiatives with AI prompt-building hacks. Tune in to gain practical knowledge on incorporating AI into your higher education marketing toolkit and stay ahead in the rapidly evolving landscape of educational technology. Katlin Hess is the Director of Customer Marketing at G2. Follow her on LinkedIn: https://www.linkedin.com/in/katlinhess/ Catch up with Mickey on LinkedIn: https://www.linkedin.com/in/mickeyb/

This episode of CRMprov is a rollercoaster ride through the cutting-edge world of AI-powered enrollment management!  Mickey sits down with the visionary Geoff Baird, the CEO and founder of enroll ml, for a mind-bending conversation that'll make you rethink everything you thought you knew about #highered recruitment. Prepare to have your synapses fired as Geoff shares:: His journey from tech wizard in multiple industries to higher ed revolutionary Why smooth sailing beats choppy waters in the enrollment process (hint: it's all about reducing friction!) The untapped goldmine lurking in the middle of your funnel (Are you missing out?) But wait, there's more! Geoff unveils how enroll ml's AI superpower is: Unearthing hidden gems and identifying new pieces of data in your enrollment funnel Decoding the enigma of nonlinear relationships in your data Predicting enrollment patterns with scary accuracy  Geek out with us as we dive into: The art and science of feature engineering (it's like Hogwarts, but for data!) How AI is giving enrollment managers superpowers of time-bending and precision The secret sauce for personalizing student communication (no more "Dear Student" emails!) Whether you're a data nerd, an enrollment guru, or just curious about the future of higher ed, this episode is your ticket to the frontlines of the AI revolution in admissions and enrollment management. This conversation will leave you buzzing with ideas and itching to modernize your enrollment strategy!   #AIinHigherEd #EnrollmentInnovation #DataDrivenDecisions 00:00 Introduction and Background 05:42 The Importance of Reducing Friction in the Enrollment Process 09:33 Focusing on the Middle of the Funnel 12:30 Identifying Untapped Opportunities and Recognizing Risks 18:50 The Power of Nonlinear Relationships in Data Analysis 22:26 Using Machine Learning to Improve Enrollment Predictions 27:25 The Power of Data-Driven Enrollment Management 29:49 The Future of Enrollment Management with AI 32:05 Identifying and Focusing on At-Risk Students 36:31 The Importance of Time and Precision in Enrollment 44:39 The Role of Feature Engineering in Predictive Accuracy 50:35 The Inevitability of AI in the Enrollment Tech Stack Connect with Mickey on LinkedIn: https://www.linkedin.com/in/mickeyb/ Connect with Geoff on LinkedIn: https://www.linkedin.com/in/geoffbaird/ Learn more about enroll ml: https://www.enrollml.com/

Summary In this episode, Mickey and Nico Lafakis discuss the use of AI, specifically OpenAI's Chat GPT, for research and content development for #highered enrollment and #admissions professionals. Together visually demonstrate how AI can be used to create marketing campaigns, including audience segmentation, content themes, social media posts, and email campaigns. They show how the use of clear and direct language, strategic and data-driven responses, and empathy in creating brand voice and messaging. Nico also explains the process of prompting the AI model and how it can be customized to specific use cases. Overall, the conversation highlights the efficiency and effectiveness of using AI in various aspects of marketing and content creation. Take-aways: Prompting is key to getting desired outputs from AI. Practice improves clarity in communication with AI and can significantly reduce time spent on content creation. Leveraging AI can enhance strategic decision-making processes. AI tools can remember past conversations for better context. 00:00 Introduction and Demo 08:14 Understanding Content for Higher Ed and AI 11:41 Getting Started with AI and Chat GPT 15:56 Creating a Marketing Campaign 23:09 Efficiency and Benefits of AI in Marketing 26:13 Key Takeaways and Conclusion

"Ted Lasso is not a show about soccer. It's a show about personal development and leadership," Nick Coniglio. In this episode, Mickey Baines interviews the co-authors of the book, Lead It Like Lasso, Marnie Stockman and Nick Coniglio. They discuss the inspiration behind the book and how they came together to create a leadership framework based on the TV show Ted Lasso. The book offers a personal leadership assessment that aligns readers with one of five characters from the show, and the authors explain why they chose those specific characters. They also discuss the concept of the character revolution and the importance of developing soft skills and personal leadership in today's competitive world. The authors share their next steps, including the launch of a masterclass to help individuals become the best version of themselves as leaders. Learn more and about the authors, Marnie Stockman and Nick Coniglio, and their book, Lead it Like Lasso at https://www.leaditlikelasso.com. Hosted by Mickey Baines, CRMprov dives into best practices for the use of CRM in higher education. With roots in enrollment, marketing and student success, we welcome guests with various expertise around communications, data, AI and operational automations to discuss ways colleges and universities can more fully embrace the CRM as the system of student engagement and the system of work across campus. Follow Mickey on LinkedIn.

As college and university marketing and #admissions professional continue to leverage new and advanced techniques to increase and improve communication with prospective students, the basic fundamentals can often be overlooked. Here are three easy, yet powerful hacks to consider to ensure the new and advanced tactics you deploy are as successful as they can be. This episode covers: 1. Using 1st or 2nd person language in subject lines 2. Designs for Call-to-Action buttons 3. The role of the "From" name in emails to build trust Leveraging these actions in your CRM is an easy task for most #highered enrollment marketers and admissions professionals, and will help drive better engagement and improve relationships with prospective students.

I came across a post on LinkedIn a couple of weeks ago. It had a short promo video of a longtime friend and colleague, David Burge, highlighting a course he teaches through NACAC. The course was focused on the use of data to help admissions counselors better understand their pipeline and manage their territory. Well, I had to have Burge join me for a conversation about the course and to understand how that data helps those staff leverage their CRM to execute their work to build and convert their prospective students through the enrollment funnel. This is enlightening and fun - aas any conversation with Burge typically is! Join us for another great episode of CRMprov! For more information about the course, visit the NACAC site: https://www.nacacnet.org/ Follow David on LinkedIn: https://www.linkedin.com/in/david-burge-021764110/ Connect with Mickey online at www.mickeybaines.com Follow Mickey on LinkedIn at: https://www.linkedin.com/in/mickeyb/

Fraud is real in #highered. How real was eye opening for me as I dove in recently with a client. Some of it is bots; some of it is humans. It's not ONLY fake applications anymore. It's fake enrollment. Yes, that creates a significant number of financial audits, check and processes. It also creates issues with courses filling with fake students. Enter Maurice Simpkins and AMSA Connect IRM Platform. Maurice is a former National Football League (NFL) player and a member of Coastal Carolina University's inaugural football team. Discover his journey to prevent fraud, and hear about the moment he "got the call," for his chance to play professional football. Check out Maurice's work at his company's site: https://amsaconnect.com/ Follow Maurice on LinkedIn: https://www.linkedin.com/in/maurice-simpkins-66658716/ Follow Mickey on LinkedIn: https://www.linkedin.com/in/mickeyb/ Connect with Mickey through his site: https://www.mickeybaines.com Hosted by Mickey Baines, CRMprov dives into best practices for the use of CRM in higher education. With roots in enrollment, marketing and student success, we welcome guests with various expertise around communications, data, AI and operational automations to discuss ways colleges and universities can more fully embrace the CRM as the system of student engagement and the system of work across campus.

Looking to increase your #virtualevent sign ups? Here is a tip and it comes from Jay Schwedelson's podcast, Do This Not ThatCreate a special offer that is highlighted in your email's #subjectline. Using your internal goal for the number of registrants you'd like to have attend, offer BONUS content to drive speed to event registration (#highered examples in the episode!). Why is this important? When Jay and his team monitored tactics built this way, they saw 30% lifts in registration when compared to the standard promotional messages. So I crafted a few ideas to help you think it through.

This episode is a doozy! Join Mickey and @ZingTrain's Joanie Hales as they look at the forward-looking, story telling approach for building the right vision for your transformations, annual plans or other large scale efforts. This process looks at the ways to build a tory that defines your project, communicates clear goals and outcomes, sets the timeframe and lists the roles and responsibilities of those involved - and it does this in a way that is FUN! Follow Joanie on LinkedIn Follow Mickey on LinkedIn Download a sample vision we developed for a former client project Learn more about ZingTrain. Hosted by Mickey Baines, CRMprov dives into best practices for the use of CRM in higher education. With roots in enrollment, marketing and student success, we welcome guests with various expertise around communications, data, AI and operational automations to discuss ways colleges and universities can more fully embrace the CRM as the system of student engagement and the system of work across campus.

Mickey continues the conversation with John Rossman to discuss his new book, Big Bet Leadership (www.bigbetleadership.com) which releases February 27. In part two, Mickey and John dive into leading meetings more effectively and look at making critical decisions across the leadership of your organization. They also cover risk, and look at steps to assess it more effectively and to determine when a decision is needed to continue or pivot in your transformation efforts. John Rossman is a best selling author, and his new book, Big Bet Leadership, offers a playbook for leading transformations. We love this book and have already been incorporating pieces of it in our campus and digital transformation efforts. Prior to serving as an advisor to companies, John helped roll out what we know as the Amazon Marketplace, which opened the doors for third-party sellers to offer their products at Amazon, dramatically increasing customer selection. Follow John on LinkedIn at https://www.linkedin.com/in/john-rossman/ Hosted by Mickey Baines, CRMprov dives into best practices for the use of CRM in higher education. With roots in enrollment, marketing and student success, we welcome guests with various expertise around communications, data, AI and operational automations to discuss ways colleges and universities can more fully embrace the CRM as the system of student engagement and the system of work across campus. Follow Mickey at www.mickeybaines.com

Over 70% of transformation efforts underachieve or altogether fail. In this episode of CRMprov, Mickey is joined by John Rossman to discuss his new book, Big Bet Leadership which releases February 27, as well as some of the things he learned while serving as a leader at  @amazon  . This was another really deep and impactful conversation. John's new book is a playbook for leading transformations. Together, Mickey and John discuss the keye elements of a transformation, from establishing a proper vision, to running project update meetings, they cover both strategic and tactical efforts needed to lead these large scale efforts. John helped roll out what we know as the Amazon Marketplace, which opened the doors for third-party sellers to offer their products at Amazon, dramatically increasing selection. He is a best selling author, and his new book offers a playbook for leading transformations. We love this book and have already been incorporating pieces of it in our campus and digital transformation efforts. Follow John on LinkedIn at https://www.linkedin.com/in/john-rossman/ Hosted by Mickey Baines, CRMprov dives into best practices for the use of CRM in higher education. With roots in enrollment, marketing and student success, we welcome guests with various expertise around communications, data, AI and operational automations to discuss ways colleges and universities can more fully embrace the CRM as the system of student engagement and the system of work across campus.

Understand what matters most to your prospective students. This week, Dr. Chris Gilmore joins Mickey to discuss Education Dynamics' newly released Marketing and Enrollment Management Benchmark Report. Mickey and Chris dive in to some consistent themes Chris found in their research, and some of the most important pieces that marketing, enrollment and admissions leaders need to consider as the build out marketing and recruitment plans. Specifically, understanding the key topics of importance students have shared, as well as the role of speed to response in their enrollment decision. Chris Gilmore, Ed.D., is Vice President of Enrollment Management at Education Dynamics. Chris leads enrollment strategy and execution for a robust portfolio of partner institutions and programs at Education Dynamics. Chris’ professional interest is helping institutions maximize enrollment outcomes by providing an optimized student experience throughout the enrollment funnel.Prior to joining Education Dynamics, Chris has held leadership positions at University of Phoenix, DeVry University, and Excelsior University. He holds a Doctor of Education from the University of New England. Learn more about Education Dynamics and download the full Marketing Enrollment Management Benchmarks report at: https://www.educationdynamics.com/ Follow Chris on LinkedIn at: https://www.linkedin.com/in/chris-gilmore-ed-d-5a689ba/ Hosted by Mickey Baines, CRMprov dives into best practices for the use of CRM in higher education. With roots in enrollment, marketing and student success, we welcome guests with various expertise around communications, data, AI and operational automations to discuss ways colleges and universities can more fully embrace the CRM as the system of student engagement and the system of work across campus. Follow Mickey on LinkedIn, or on his website, MickeyBaines.com

This week Mickey continues his conversation with Jeff Kallay as they get into differentiation among institutions thought he lens of the campus tour, and also dive in to Jeff's experience consulting with Disney, and how that has influenced his work with campus tour consultations. The high energy episode continues! Expect lots of fun many useful nuggets (large and small) to help you better leverage your campus tour, and the data it provides to support your engagement with prospects within your #CRM. Jeff Kallay (⁠https://www.linkedin.com/in/jeffkallay/⁠ ) is a senior vice president of enrollment consulting at ⁠Echo Delta⁠, and longtime trusted advisor in #highereducation. Jeff has supported hundreds of institutions in building a better campus tour experience. Mickey Baines (⁠https://www.linkedin.com/in/mickeyb/⁠) is the host of CRMprov, and has been working and consulting in higher education for 26 years. He is a passionate advisor for colleges and universities looking to transform their campus and student experiences. Hosted by Mickey Baines, CRMprov dives into best practices for the use of CRM in higher education. With roots in enrollment, marketing and student success, we welcome guests with various expertise around communications, data, AI and operational automations to discuss ways colleges and universities can more fully embrace the CRM as the system of student engagement and the system of work across campus.

One of the most influential experiences for a prospective student is the campus tour. But what makes the moment so special, and what may be impacting it from having the most influence? Mickey is joined by THE campus tour expert, Jeff Kallay, and together they barely kept the show on the rails. Let's just say it's high energy, lots of fun and full of nuggets (large and small) to help you better leverage your campus tour, and the data it provides to support your engagement with prospects within yoour #CRM. Jeff Kallay (https://www.linkedin.com/in/jeffkallay/ ) is a senior vice president of enrollment consulting at Echo Delta, and longtime trusted advisor in #highereducation. Jeff has supported hundreds of institutions in building a better campus tour experience. Mickey Baines (https://www.linkedin.com/in/mickeyb/) is the host of CRMprov, and has been working and consulting in higher education for 26 years. He is a passionate advisor for colleges and universities looking to transform their campus and student experiences.

This week, Mickey is joined by CollegeVine's Vice President for Partnerships, Emily Smith, to take a deep dive into strategies for building your admissions pipeline. With topics around direct admissions and college search, Emily shares some great insights into more effective approaches to strengthening your funnel and growing your enrollment. Hosted by Mickey Baines, CRMprov dives into best practices for the use of #CRM in #highereducation. With roots in #admissions, enrollment, marketing and #studentsuccess, we welcome guests with various expertise around #communications, #data, #AI and operational automations to discuss ways colleges and universities can more fully embrace the CRM as the system of student engagement and the system of work across campus. Learn more about Mickey's work.

"What types of #data would you add to my #CRM to help improve our #EarlyAlert Action Plans?" A long-time friend sent that question to me. So I highlighted 5 points of data (PLUS one bonus point!). These are pieces of data that may not already live in your CRM, but are also not hard to find and implement. I've included data about: past due dates visits to academic support and to student success student success communication engagement show rates for appointments chatbot usage and the bonus (you have to watch or listen for this one!) In addition, I have shared examples of how to use the data for your action plans. These are 101-level examples, that are not common uses for our 101-level clients. Incorporating these points into your action plans can begin the transition from reactive to proactive action plans. __________ Mickey Baines is the host of CRMprov, and a Partner at Kennedy & Company. He has over 25 years of experience working directly in and consulting with higher education institutions. He has worked with almost 200 institutions, supporting various enrollment and student success initiatives, including the selection, implementation and adoption of CRM technology to support his clients' strategies to grow. CRMprov is a podcast focused on the ways CRM can be better utilized in #highereducation. The content for this show is chosen to help higher ed leaders and CRM end-users and functional owners better understand how to increase use and ROI among their team or across campus. Topics for this show range from enhancing student connection through context and data, third party tools that can improve a student's experience, using AI to predict student actions, prioritizing opportunities for growth within CRM and building plans and strategies or digital and campus transformations.

Colleges and universities are always looking to build stronger communities, but as online enrollments grow, finding ways to build them has become a larger challenge. How do you build an online community in #highered? Enter Evan Hamilton, HubSpot's Director of Community. Evan has years of experience building and managing online communities. He knows what makes communities succeed and what makes them fail. After attending Evan's presentation on the 5 Reasons Communities Fail at the annual #INBOUND conference this fall, Mickey reached out to have Evan join and guide us through this conversation. Dive in as Mickey and Evan talk through the dynamics of building a community. They will discuss the role of niche audiences in a community, community ownership and much more! ____________ Evan Hamilton is the Director of Community at HubSpot, and has over 12 years of experience building and growing online communities. He is a frequent speaker on the topic and, he will be offering a second cohort of his course, Driving Business Impact with Community, in January. Find Evan online on his site, https://www.evanhamilton.com/ or learn more or register for his upcoming course offered with Maven. Your host, Mickey Baines, is a Partner at Kennedy & Company. Mickey specializes in the growth of CRM, covering various use cases across the education spectrum. He will be presenting on rebuilding the Student Experience Through the Use of CRM at InsightsEDU in February.

Finding solutions to help students find and build their community when first enrolling is a critical step in their success. In this week's episode, Mickey is joined by Cooper Jones, Co-founder and CEO of RahRah. Mickey and Cooper look at the role of community and discuss various ways colleges and universities can better support students in the onboarding process, especially through the lens of the RahRah app. Mickey also looks at the data that can be leveraged for orientation and #studentsuccess and service teams to better understand eachstudents' experience, and how well they are acclimating with their new community. This is part 1 of a 2-part series on community. In our next episode, we dive into what makes communities succeed or fail, and the various strategies #highered can use to increase adoption of communities for niche groups of students. Cooper Jones is the cofounder and CEO of RahRah. A former consultant at Accenture, Cooper graduated from Oklahoma State University and later founded RahRah with Sam Allen. RahRah helps colleges and universities build stronger communities as they enroll new students. Learn more at rahrahlife.com You can follow Cooper Jones on LinkedIn at: https://www.linkedin.com/in/coop-jones/ Your host, Mickey Baines, is a Partner at Kennedy & Company. Mickey leads a team of consultants that help Colleges and universities build strategies for the use of technology to enroll new and support current students. Mickey has consulted with over 200 institutions across North American and the United Kingdom. Mickey has 25 years of experience in higher education and enrollment technology. He has served in higher ed as a practitioner, focusing on admissions, enrollment management and student success. Mickey has hosted higher ed-focused podcasts since 2015. CRMprov, his second podcast is in its 3rd season. Mickey is a regular contributor to CRM-focused content on LinkedIn and presents at conferences across the United States regularly on topics CRM and enrollment-focused topics. Learn more about Mickey's work at www.kennedyandcompany.com, and follow him on LinkedIn at https://www.linkedin.com/in/mickeyb/

Some of the most boring, repeated and ignored communication workflows in #highered admissions are those focused on driving prospective students to complete the application process - those emails that remind them that transcripts, essays, etc. are missing. In this "pod-mini", host Mickey Baines, offers many tips in only 5 minutes! Ideas include tips about topics you ca use to support students that need help completing the process, topics that connect with "missing transcripts" without yo have to say (for the umpteenth time), we are missing a transcript. #CRMprov is the go-to podcast for all things higher ed #CRM. With content designed for end-users and functional owners in #admissions, #studentsuccess, #enrollmentmarketing and much more, we will give you ideas and tactics you can use to grow your use of CRM. Host Mickey Baines is a 25 year veteran of higher education. As a former admissions and student success practitioner and leader, turned consultant (yes, to the dark-side!), Mickey brings strategies and ideas to help institutions grow enrollment, retain more students and more effectively leverage their enrollment technology.

In this episode, Mickey is joined by Dave Becker, Co-Founder and CEO of CampusESP to discuss the role of parent and family engagement in the admissions process. They discuss the expectations of parents in their children's higher ed experience, from admissions through graduation. Dave also share some of the lessons her and his team at CampusESP have learned supporting colleges and universities to make the effort easier and to improve relationships with families. Voted A Top Place To Work, CampusESP is located in Philadelphia, PA, and now supports over 350 colleges and universities in their efforts to engage students and families to strengthen student success. To learn more about CampusESP, visit them online at htt://www.campusesp.com. Connect with Dave Becker on LinkedIn at: https://www.linkedin.com/in/dbecker43/

In this preview of episode 3 of our season, CRMprov host Mickey Baines welcomes Dave Becker, Co-Founder and CEO of Campus ESP to discuss the role parent play in the Admissions and beyond. In this clip, check to see how much their expectations have changed over the last 6 years. We were shocked! #highered #admissions #studentsuccess #parents

There is a lot of buzz on #AI these days, but so much of that is focused on tools like ChatGPT as a way to generate content. But there is a deeper, more advanced use case that gets overlooked. In this episode, Kirsten Lum, the founder of CTO at storytellers.ai walks us through the steps for using AI to understand and predict a student's journey - from enrollment to graduation. We discuss the initial barriers that hold colleges and universities back, and the key decisions needed to launch this effort. #highered #enrollmentmanagement #studentsuccess

Season 3 kicks off with more content than one of Shakespeare's plays! Mickey is joined by Jay Schwedelson, Founder and CEO of SubjectLine.com. In this conversation, Jay shares tip after tip of tactics to improve clicks and conversion in your #highered communications. With a deep look into subject lines, email and SMS content and event promotions, Jay demonstrates his experience and expertise in all things email, clicks and conversions. These tactics are important and crossover to all aspects of the student lifecycle, so whether you work with #studentsuccess, #alumni or #admissions, there are take-aways for you. Connect with Jay online at LinkedIn . Also, don't forget to join Jay for his Guru Conference on November 8 and 9, 2023! Register now before all seats are taken. For more on this week's episode, check out Mickey on LinkedIn. Trailers, bonus content and more tips and strategies to help you build on your adoption and ROI in your #CRM.

How can colleges and universities start with predictive AI? In episode two this season's CRMprov, Kirsten Lum, Founder and CTO of StoryTellers.ai shares how they help clients get past various barriers and challenges to start leveraging and responding to predictions. In this short teaser, she shares how clients typically spread those ideas once they get started. Full episode available November 6, 2023!