CRYSTALLIZE!

Carl Seidman is a trusted business advisor specializing in financial planning & analysis (FP&A), business strategy, and finance transformation. He advises Fortune 500 corporations and middle-market companies, helping establish effective FP&A practices, processes, and teams.Carl’s FP&A development methodologies and curriculums have been implemented by leading organizations as part of their financial leadership development programs (FLDPs) for top talent and emerging leaders. More than 13,000 corporate finance professionals globally have attended his training programs, workshops, and seminars.Carl serves as an Adjunct Professor in data analytics at Rice University and as an FP&A advisor, fractional CFO, and management consultant to entrepreneurial businesses throughout North America and Europe.Carl is a Microsoft MVP in Excel, Certified Public Accountant (CPA), and has earned other professional credentials including the CIRA, CFF, CFE, CGMA, AM (Accredited Member in Business Valuation), CSP (Certified Speaking Professional).Carl lives in metro Chicago with his wife and twin sons.

Terra L. Fletcher is a fractional CMO and marketing strategist known for helping businesses achieve sustainable growth. With 17 years of experience, she specializes in simplifying complex marketing strategies and empowering organizations to rebrand, scale, and thrive. Terra is the author of Flex Your Marketing and a dynamic speaker who has inspired audiences nationwide with her actionable insights and customer-focused approach.

In Las Vegas, where “you can’t beat the house,” a tiny group of elite players commands respect - and fear. These are the Advantage Players® (APs). Masters of "unbeatable" games like blackjack, they combine superior skill, lightning insight, and razor-sharp instinct to dominate the table, winning when the stakes are highest.Joel Block, an AP turned venture capitalist and hedge fund manager with over $1 billion in deals, brings this philosophy to the business world. His Advantage Player® Institute equips top leaders with the same mindset and strategies that make winning inevitable. From cage-rattling keynotes to transformational programs, Joel empowers executives to unlock their next level of performance, proving that the ultimate competitive edge isn’t a gamble - it’s a choice.

For over 20 years, Tony Chatman has partnered with some of the most successful organizations in the world—including Chase Bank, the U.S. Secret Service, Phillips 66, Clear Channel, and St. Joseph’s Health. He specializes in bridging differences in perspectives, communication styles, and experiences by addressing the universal need we all share: to feel valued and seen. As a scientist and chemical engineer, as well as a husband, father, and former leader of a nonprofit dedicated to community upliftment, Tony combines intellect with humanity. He is equal parts head and heart. He brings research-based insights into human behavior and leadership while delivering transformative experiences with humor, warmth, and empathy. His keynote presentations captivate audiences, encouraging them to laugh, reflect, and grow together. Tony’s practical, results-driven approach to cultural transformation helps organizations overcome stagnation and leverage the full power of their people.

Kara Kelley is the Founder & CEO of Clinical HR LLC, an HR advisory firm specializing in dental and medical practices, and she is senior certified with both HRCI and SHRM. With over 12 years of experience, Kara has built her career on helping healthcare leaders navigate the complexities of HR compliance, team culture, and employee retention. After discovering her passion for HR during a single college course, she shifted her focus from marketing to human resources, eventually carving out a niche as a strategic HR advisor in the healthcare sector through a combination of serendipity and adaptability. Known for her relatable speaking style and practical insights, Kara empowers practice leaders to build teams that thrive, even in challenging environments. She's turned her expertise into a national brand that helps healthcare practices across the country compete with culture.

Episode DescriptionIn this episode of Crystallize, host Theresa Rose engages in a deep conversation with Elaine Powell, a thought disruptor and keynote speaker. Elaine shares her journey from the UK to Atlanta, her decision to prioritize personal growth over traditional paths, and her passion for empowering young people through public speaking. The discussion delves into the importance of personal development, the impact of calmness and presence in communication, and the significance of forgiveness in relationships. Elaine emphasizes the need for community support and the transformative power of clarity in one's life.Key Takeaways:- Elaine made a significant life decision to prioritize her career over personal expectations.- Personal development is essential for clarity and connection in life.- Working with young people has been a fulfilling part of Elaine's career.- Calmness and presence enhance communication and connection with others.- Forgiveness is crucial for healing relationships and personal growth.- Women today are breaking barriers and redefining their roles in society.- Community and support are vital for personal and professional growth.- Elaine's journey reflects the importance of following one's intuition.- Personal development can lead to breakthroughs in various aspects of life.- Clarity in communication stems from inner peace and self-awareness.Keywords#Crystallize #ElainePowell #personaldevelopment #publicspeaking #clarity #connections #empowerment #forgiveness #corporatespeaking #youthmentorship

Episode DescriptionIn this episode of Crystallize, host Theresa Rose engages in a deep conversation with leadership consultant Liz Weber. They explore themes of clarity, focus, and the evolution of leadership dynamics, particularly in executive settings. Liz shares her journey from training to consulting, emphasizing the importance of understanding organizational vision and values. The discussion also touches on the changing landscape of women in leadership roles and the significance of creating safe, productive environments for group work. Through personal anecdotes and professional insights, Liz illustrates how her upbringing shaped her approach to leadership and facilitation.Key Takeaways:- It's easy to give advice to others but hard to apply it to oneself.- Focusing on executive leadership has enhanced my business impact.- Smaller, intimate gatherings are becoming the trend in leadership.- Consulting offers more influence than training in many cases.- Understanding the power of a title can shift perceptions.- Women are increasingly taking on leadership roles in organizations.- Creating a cultural framework is essential for effective teamwork.- Establishing clear expectations can minimize distractions in group settings.- Childhood experiences can shape professional skills and insights.- The importance of being open and vulnerable as a facilitator.Keywords#leadership #consulting #strategicplanning #executivecoaching #womeninleadership #boardeffectiveness #personaldevelopment #momentsofclarity #smallgroupdynamics #organizationalculture

Episode DescriptionIn this episode of Crystallize, host Theresa Rose engages in a heartfelt conversation with Trevor Perry, a technologist and keynote storyteller. They explore Trevor's journey from a bullied child to a successful speaker, emphasizing the therapeutic power of improv and the importance of presence and awareness in performance. Trevor shares his mission of helping others recognize their potential as stars, and they discuss the significance of authenticity in speaking and the impact of collaboration. The conversation is filled with insights on personal growth, perspective, and the legacy one leaves behind.Key Takeaways:- Trevor Perry emphasizes the importance of storytelling in personal transformation.- Improv serves as a therapeutic outlet for overcoming bullying and adversity.- Awareness and presence are crucial for effective performance and connection.- The concept of 'yes and' in improv is a life lesson for openness and acceptance.- Seeing the stars can provide perspective on one's place in the universe.- Trevor's crystal stars serve as reminders for individuals to recognize their own brilliance.- Authenticity in speaking creates a deeper connection with the audience.- Collaboration enhances the impact of individual efforts and fosters growth.- Moments of clarity often come from external perspectives and experiences.- The journey of personal growth is ongoing and requires openness to change.Keywords#Crystallize #TrevorPerry #storytelling #improv #personalgrowth #perspective #authenticity #motivation #clarity #connection

Episode DescriptionIn this episode of Crystallize, host Theresa Rose engages in a heartfelt conversation with Kara Barnes, a fractional COO who specializes in supporting entrepreneurs through the complexities of business operations. They discuss the emotional and psychological aspects of leadership, the importance of having a supportive counterpart in business, and the moments of clarity that can redefine one's path. Kara shares her insights on the burdens of success, the significance of vulnerability, and how childhood experiences shape professional identities. The episode culminates in a reflection on the qualities that make Kara an exceptional leader: her intelligence, spunk, and unwavering support for others.Key Takeaways:- Kara Barnes emphasizes the importance of emotional support in business operations.- Entrepreneurs often face the burden of success, not just failure.- Having a counterpart in business can alleviate feelings of overwhelm.- Vulnerability is a common experience among even the most successful professionals.- Childhood experiences can significantly influence adult professional behavior.- Moments of clarity often come from trusted colleagues and friends.- Energy and enthusiasm are crucial for sustaining business initiatives.- The role of a fractional COO includes both strategy and emotional support.- It's essential to re-examine priorities based on energy and motivation.- Building psychological safety is key to effective collaboration.Keywords#Crystallize #FractionalCOO #BusinessOperations #EmotionalSupport #EntrepreneurialJourney #ThoughtLeadership #Vulnerability #Clarity #StrategicPlanning #Leadership

Episode DescriptionPaula Shepard shares her journey from corporate success to entrepreneurship and the moments of clarity that led her to where she is today. She emphasizes the importance of questioning our desires and understanding what truly brings us joy. Paula also discusses the challenges of managing energy in a digital world and shares her strategies for self-care. She highlights the support she received from key individuals who believed in her and helped her through difficult times. Paula's podcast, Voices on the Verge, features inspiring stories from people who need to be known.Key Takeaways:- Question your desires and determine what truly brings you joy.- Manage your energy by setting boundaries and taking breaks.- Surround yourself with supportive individuals who believe in you.- Listen to Paula's podcast, Voices on the Verge, for inspiring stories from diverse individuals.Keywords#clarity #connections #corporatesuccess #entrepreneurship #momentsofclarity #questioningdesires #joy #managingenergy #self-care #support #podcast

Episode DescriptionIn this episode of Crystallize, host Theresa Rose engages in a deep conversation with Nicole Martin, Chief Empowerment Officer and founder of HR Boost. They explore the importance of human resources in business, the challenges of talent retention, and the evolving landscape of workplace culture. Nicole shares insights on how HR Boost empowers middle-market companies to attract and retain talent, emphasizing the need for heart-centered leadership and authentic connections in the workplace. The discussion also touches on the concept of turnover as an opportunity for growth and learning within organizations. In this conversation, Theresa Rose and Nicole Martin explore the evolving landscape of talent management, emphasizing the need for fluidity in organizational culture and the importance of psychological safety. They discuss the inevitability of change and the role of leaders in navigating this change while fostering a sense of dignity and presence in their teams. The dialogue highlights personal moments of clarity and transformation, showcasing how connections with others can lead to profound insights and growth.Key Takeaways:Life is precious and should be cherished.HR Boost meets middle market companies at their pace.Strategic culture plans are essential for business success.People are the key differentiators in organizations.Authenticity in leadership fosters deeper connections.Turnover can be viewed as an opportunity for growth.Companies must adapt to the changing workforce landscape.Heart-centered leadership is becoming the new norm.Building relationships is crucial in today's business environment.HR should focus on sustainable processes, not just compliance. Fresh perspectives are essential in talent management.Fluidity in hiring practices is crucial for modern organizations.Building a cohesive team requires shared values and culture.Change is inevitable; leaders must prepare for it.Psychological safety is foundational for effective teamwork.Moments of clarity often come from deep connections with others.Dignity and presence are vital in leadership.Vulnerability can lead to stronger relationships.Transformative experiences often require time and commitment.Listening and understanding others can unlock clarity.KeywordsHR, leadership, talent retention, workplace culture, empowerment, business strategy, Nicole Martin, Crystallize, human resources, organizational development, talent management, organizational culture, leadership, psychological safety, clarity, transformation, change management, HR strategies, innovation, employee engagement

In this episode of Crystallize, host Theresa Rose engages in a heartfelt conversation with Meredith Elliott Powell, a renowned business strategist and motivational speaker. They explore Meredith's journey to success, emphasizing the importance of speaking from the heart, maintaining discipline in daily practices, and the significance of community in personal and professional growth. Meredith shares her insights on clarity, the power of follow-up in sales, and the transformative moments that have shaped her life. The discussion highlights the need for connection and support in challenging times, ultimately encouraging listeners to embrace their own journeys with intention and heart.Key Takeaways:- Meredith attributes her success to speaking from the heart rather than the head.- Discipline in daily practices is crucial for maintaining balance in life.- Community plays a vital role in personal and professional growth.- Small, consistent actions lead to significant progress over time.- Moments of clarity often come from listening to one's heart and intuition.- The importance of follow-up in sales cannot be overstated.- Creating space for reflection is essential for gaining clarity.- Meredith's mother taught her resilience and self-reliance.- The National Speakers Association fosters a strong sense of community among its members.- Embracing uncertainty can lead to new opportunities.#MeredithElliottPowell #NationalSpeakersAssociation #personalgrowth #community #discipline #clarity #salesstrategies #speaking profession #heart-centeredleadership #businesssuccess

In this episode of Crystallize, host Theresa Rose engages with marketing pioneer Lon Safko, who shares his remarkable journey through technology and innovation. They discuss the importance of balancing family and business, the evolution of executive leadership, and the shifting priorities within corporations. Lon reflects on moments of clarity in his life, including his approach to marriage and the lessons learned from his experiences. The conversation emphasizes the need for clarity in both personal and professional realms, encouraging listeners to take inspired action.Key Takeaways:- Lon Safko has authored 24 books and holds multiple patents.- Balancing family life with a demanding career is crucial.- The evolution of executive leadership has shifted focus from customers to shareholders.- Corporate priorities often neglect customer service in favor of profit.- Employment loyalty has diminished, leading to a gig economy mentality.- Moments of clarity often come from external perspectives.- Successful marriages require open communication and understanding.- Lon's journey highlights the impact of technology on people's lives.- Strategy, expertise, and innovation are key to business success.- Crystallizing thoughts can lead to inspired action. Keywords#Crystallize #LonSafko #marketing #innovation #familybalance #executiveleadership #corporatepriorities #employmenttrends #marriageadvice

Lisa Ryan, a Certified Speaking Professional and founder of Grategy, shares her journey of finding clarity and purpose in her career. She discovered her passion for speaking and gratitude through personal experiences and started her own company focused on helping organizations create positive workplace cultures. Lisa emphasizes the power of gratitude in improving employee engagement, retention, and overall satisfaction. She also discusses how she honed in on her expertise in manufacturing and leveraged her background to transform workplace cultures. Lisa recently published a book called 'Gear Up for Greatness' that outlines the six Gears of Grategy and provides actionable steps for implementing gratitude in the workplace.Key Takeaways:Gratitude has a profound impact on workplace culture, employee engagement, and retention.Finding clarity and purpose in your career can lead to fulfilling and impactful work.Leveraging your expertise and background can help you refine your business and target specific industries.Creating a conceptual model or framework can provide a foundation for sharing your expertise and creating impactful content.Approachability and relatability are key qualities that can help you connect with diverse audiences.Writing a book can be a powerful way to share your message and provide actionable steps for implementation.#gratitude #workplaceculture #employeeengagement #retention #manufacturing #clarity #purpose

In this episode of Crystallize, host Theresa Rose engages in a deep conversation with Heather Hansen O'Neill, an international keynote speaker and behavioral expert. They explore Heather's journey of clarity and transformation, the importance of adventure in personal and professional growth, and how her framework, The Elements of Adventure, can empower leaders and enhance sales. The discussion also touches on the emotional connections in sales and the significance of humanity in business. Heather shares her morning rituals and the impact of her work on clients, emphasizing the need for clarity and authenticity in communication.Key Takeaways:Heather's journey includes many moments of clarity over 25 years.The pandemic prompted Heather to reassess her messaging.Crystallizing messaging helps serve clients better.Adventure can mean different things to different people.Morning rituals can set a positive tone for the day.The Elements of Adventure framework empowers leaders.Sales can be enhanced by connecting with humanity.Emotional connections in sales lead to deeper relationships.Co-creation is essential for clarity and growth.Finding Humanity is Heather's upcoming book about sales and humanity.#crystallize #HeatherHansenO'Neill #adventure #sales #personalgrowth #leadership #clarity #humanity #coaching #transformation

In this episode of Crystallize, host Theresa Rose engages in a heartfelt conversation with Felena Hansen, founder of HeraHub, a unique coworking space designed for female entrepreneurs. Felena shares her journey from being a marketing agency owner to creating a supportive community for women in business. The discussion delves into the challenges faced during the COVID-19 pandemic, the importance of community, and personal moments of clarity that have shaped Felena's life and mission. The episode concludes with a reflection on Felena's impact and the essence of her work.Key Takeaways:Felena Hansen founded HeraHub to support female entrepreneurs.Community is the core of coworking spaces.COVID-19 forced many businesses to adapt and innovate.Felena's journey includes overcoming personal and professional challenges.Moments of clarity can transform one's life and purpose.HeraHub has helped over 13,000 women start or grow their businesses.The importance of creating a welcoming and intentional workspace.Felena emphasizes the need for women to control their destinies.Building a strong community can help businesses survive crises.Crystallizing one's essence can lead to greater clarity and purpose.#HeraHub #FelenaHansen #femaleentrepreneurs #coworkingspace #community #businessgrowth #marketing #COVID-19 #transformation #clarity

Thank You for the Gift of Grief with Theresa RoseIn this bonus episode of CRYSTALLIZE, Theresa Rose reflects on the emotional complexities of the holiday season, discussing feelings of grief, loss, and the importance of gratitude. She emphasizes the need to embrace all emotions, including sadness, and to recognize the gifts that come from these experiences. Through personal anecdotes and insights, she encourages listeners to shift their perspective towards appreciation and to find joy amidst the challenges of the season.Key Takeaways:- It's easy to fall into sadness during the holidays.- Grief and loss are part of the human experience.- We often shrink away from feelings of pain.- Embracing feelings can lead to healing.- Every feeling contains a gift.- Gratitude can shift our emotional state.- We can find joy in the midst of sadness.- Self-reflection is a valuable gift.- Stretching our nervous system allows for deeper feelings.- Acknowledging gifts in grief can lighten our hearts.#holidayemotions #grief #loss #gratitude #self-reflection #mentalhealth #emotionalhealing #joy #appreciation #personalgrowth

From Heartbreak to Breaking Free with Theresa RoseIn this bonus episode of CRYSTALLIZE, Theresa Rose shares her personal journey through heartbreak, exploring its profound impact on her life and the lessons learned along the way. She discusses the emotional turmoil of heartbreak, the importance of self-love, and the process of healing and growth. Through introspection and vulnerability, Theresa emphasizes the significance of embracing the pain to emerge stronger and more connected to oneself and others. The conversation culminates in a message of gratitude for the journey and the people who support us through difficult times.Key Takeaways:Heartbreak serves as a powerful teacher in life.The journey from heartbreak to breaking free is complex and unique for everyone.Distraction can be a coping mechanism during heartbreak, but connection is essential.Self-love is crucial for healing and personal growth after heartbreak.Introspection helps in understanding the deeper emotions associated with heartbreak.Embracing vulnerability allows for true healing and growth.It's important to allow oneself to feel the pain of heartbreak.Healing from heartbreak is not a linear process; it takes time and patience.Gratitude for the journey and the lessons learned is vital for moving forward.The world needs you to show up as your true self after heartbreak.#heartbreak #healing #self-love #personalgrowth #emotionaljourney #clarity #connection #resilience #introspection #vulnerability #grief

In this episode of Crystallize, host Theresa Rose engages in a heartfelt conversation with Danielle Lammon, a children's book author and philanthropist. They discuss Danielle's journey of realizing her dream of writing a book, the inspiration behind her work, and the importance of acceptance and community. Danielle shares her experiences in creating inclusive playgrounds and the joy of connecting children with animals, emphasizing the need for acceptance and understanding in society. The episode highlights the power of collaboration and the impact of strategic co-creation in bringing dreams to life.Key Takeaways:The power of connection can lead to amazing outcomes.Dream realization often requires clarity and support from others.Acceptance is a key lesson for children and adults alike.Creating inclusive spaces benefits the entire community.Animals can teach children important life lessons.Joy in childhood is essential for happiness in adulthood.Strategic co-creation can amplify individual efforts.Community initiatives can have a profound impact on families.Writing a book can be a journey of self-discovery.Every child deserves the opportunity to play and be happy.For more information on Danielle's book, visit https://buddypublishing.com/#crystallize #connection #childrensbook #acceptance #inclusiveplaygrounds #communityimpact #dreamrealization #strategicco-creation #DanielleLammon #Phinn'sWheelinAdventures

In this episode of Crystallize, host Theresa Rose engages in a heartfelt conversation with Austin Grammon, co-founder of SpeakerFlow. They explore the journey of SpeakerFlow, emphasizing the importance of simplicity in business and personal life. Austin shares his experiences of growth, the realization of what 'enough' truly means, and the significance of taking time to reflect and reorient one's life. The discussion highlights the power of systems in achieving success and the joy found in focusing on what truly matters. The episode concludes with a personal touch, as Theresa crystallizes Austin's essence into three powerful words: brilliant, brotherly, and badass.Key Takeaways:Simplicity is a guiding principle for success.Defining what 'enough' means is crucial for personal fulfillment.Taking time to reflect can lead to significant life changes.The journey of growth often requires reorientation.Systems in business can save time, energy, and stress.Collaboration and co-creation enhance business success.Crafting your persona is essential for perception.Finding joy in what you do leads to better outcomes.Personal growth often stems from family experiences.Business fundamentals remain unchanged over time.

Unicorn Alaina Levine Talks Captivating Individuality with Commerce, Creativity, & CharacterIn this episode of Crystallize, host Theresa Rose engages in a vibrant conversation with Alaina G. Levine, a professional speaker and STEM career coach. They explore the concept of building a 'unicorn career'—a personalized and authentic career path that aligns with one's values and passions. Alaina shares her journey of overcoming limitations imposed by traditional career advice, embracing individuality, and the importance of authenticity in both personal and professional life. The discussion also touches on the significance of energy, creativity, and the messages we receive from loved ones, culminating in a heartfelt exchange about the power of self-expression and the joy of pursuing one's unique path.Key Takeaways:Creating a unicorn career means aligning your work with your values.Many people are limited by traditional career advice.Embracing individuality is crucial for personal growth.Moments of clarity can redefine your career path.Energy and authenticity are key to effective speaking.Finding joy in creativity can elevate your work.Messages from loved ones can guide us in our journey.Trusting your gut is essential in decision-making.Humor can enhance your speaking and coaching.We all have the power to create our unique careers.KeywordsSTEM, career development, authenticity, individuality, public speaking, coaching, personal growth, networking, unicorn career, professional speaking