DCA 2023

WEEK #8 FB Live Q&A with Amy Amy Porterfield

WEEK #7 FB Live Q&A with Amy Amy Porterfield

DCA Webinar Topic Test Drive Facebook

W6 Q&As

W5 Q&As

W4 Q&As

W3 Q&As

Post it Note Party Replay

Week2 QAs

eek Pro-Tip : Reel 'em in with a snazzy hook + the special sauce of your episode + give 'em a reason to hit that play button + and politely demand, 'Tune in or you're missing out!

If you would like to view the live chat that took place during this call, you can view it HERE in the DCA Facebook group. 

In this lesson, I'll walk you through how to sustain all your efforts with a long term strategy, one that will nurture your new subscribers using weekly content and email newsletters so you build an audience of people who know, like and trust you.

In this lesson, you're going to learn how to share your lead magnet on social media in order to build relationships and that know, like and trust factor with your ideal audience.When you post and engage on social media with content that your audience finds valuable, you will become the go-to source in your niche. In case you're thinking, "What will I post on social media??" I've got you covered there, too — I'll give you plenty of ideas to get started. Let's jump in!

In this lesson, you're going to learn how to create an irresistible lead magnet in order to attract your ideal audience and join your email list. I'll go over the different types of lead magnets to help get your creative juices flowing. I'll also go over the steps you'll need to take to collect the emails through setting up an opt-in and thank you page.  Let's get to it! 

I created this special Start From Scratch module to help you focus on attracting a bigger audience, kickstart your email list, and begin engaging with the people who will eventually buy from you.The goal of this training is to help you build momentum while you’re creating your digital course. Because if you do this before you begin to promote, you’ll be bringing a ton of new faces into your world while putting your current audience on high alert that you’re stepping up your game, and that something amazing is coming. I’m going to set you up with the information and resources you need to create a strong foundation to grow from. Let’s get started.

Before you launch your digital course, come back and watch this video for a personal pep talk. You're at the finish line -- let's end strong! You've got this. 

It's time to celebrate! Join me in this final video...I've got some things to say to you. : )Click here to join me in Momentum when enrollment opens on 11/29.If you'd like to download a single PDF that includes ALL of the Digital Course Academy lesson PDFs, click on the Full DCA Binder PDF in the downloads section. 

Now that you've officially made your way through all the modules and lessons that show you how to set yourself up for a successful Live launch, I want to take a few minutes to take a look at all that you’ve learned thus far in one place so you can see how it all fits together.Let's do it!P.S. Don't forget to print out the Post-Launch Checklist (included in the download section of this lesson) to have handy after you launch to make sure you keep track of what needs to be taken care of following the closing of your cart.

It is so very important to create an optimal experience for your new customers and part of that is your new customer onboarding emails. In this lesson, I'll show you how to create a unique email experience that will wow your new students and keep them moving forward. Specifically, I'll go over the goals behind these emails, what to include in them, and how many you should be sending.Let's get started!Click here for some handy tech tutorials on sending out your new customer onboarding emails via a broadcast email in Kajabi, and here if you're using ConvertKit. 

In this lesson, I will teach you about another post-webinar email sequence, the Sales Booster Sequence, that you send only to those on your email list who did not register for a webinar.Just because some of your subscribers don’t sign up for your webinar doesn’t necessarily mean they’re not interested in enrolling in your digital course.Let's dive in! Click here to access the tech tutorials on setting up and sending all your post-webinar emails (including your Sales Booster emails) with Kajabi or ConvertKit (see step 3). 

Now that your post-webinar replay email has been sent, your post-webinar email sales funnel goes into effect. The goal for this funnel is 100% focused on getting more sales for your course.In this training, I'll walk you through that funnel and give you tips and suggestions on what to include in the emails. I'll also go over some important guidelines as to the number of emails you should include in the funnel and the timing of those emails.Let's dive in!Click here to access the tech tutorials on setting up and sending all your post-webinar emails with Kajabi or ConvertKit (see step 3). 

The majority of those who sign up for your webinar will not buy instantly...many who attend will still be on the fence at the end, and another part of your audience will plan on watching the replay. HOWEVER, that doesn't mean these people won't buy.The time after your webinar is a prime promotion opportunity to increase sales. Join me as I walk you through all the details of the post-webinar replay strategy.Let's jump in!ATTN: As a member of DCA, if you’re also a Kajabi member, you automatically have access to a webinar replay page template modeled after my own replay page. This template is fully customizable with drag-and-drop features so you can easily set it up. For a tech tutorial showing you how to set up your webinar replay page and Integrate it into your post-webinar email sequence using Kajabi (or ConvertKit) and Demio, click here. 

In this lesson, we'll go over the series of emails that you'll create to go out before your webinar begins. These emails are very important because only about 30-35% of the people who sign up for your webinar will show up Live, but these emails will help the registrants stay engaged, informed, and curious as to what's to come so they'll be more likely to show up and you'll be more likely to convert them to a paying customer. Let's dive in!Click here to access the Google doc template with the formatted template copy featured inside the PDF in this lesson.Click here to access the tech tutorials on setting up and sending all your pre-webinar emails with Kajabi or ConvertKit (see step 3). 

In this lesson, I'll give you specific direction around crafting your webinar invites and the timing of sending them out to your list.As you know, I recommend you do three webinars, so to help map it all out, I share an example Live launch calendar in this video so you'll have a visual to see how it all plays out. There's a special method here, my friends!Let's dive in!

Now that you’ve learned how to set up your webinar registration page, I'm going to show you how to get people to that page and boost your webinar sign-ups!In this lesson, I’m going to walk through seven strategies that will help you fill up your webinars with quality registrants -- people that genuinely are interested in what you have to offer.P.S. One of those strategies is using Live video to fill up your webinar and I'll cover the five steps of the "Go Live Formula," so make sure to check that out before you go Live.Let's dive in! 

Now that we’ve talked about your Live webinar schedule, and why it’s important to have more than one webinar, let’s dive into filling up those webinars. And that starts with your webinar registration page.In this training I'll go over the key elements you'll want to pay attention to in order to create a high converting registration page... From the headline, to the copy in the body of your registration page, to the amount of information you ask of your potential registrants. Don't wait to watch this training because you'll need to set up your registration page early enough to include a link in your webinar fill-up promotion (typically 7 days before you go Live).NOTE: If you're already a Kajabi member, to claim your templates, please contact Kajabi’s support team at [email protected] and ask them to add the DCA Kajabi funnel templates to your Kajabi account.The templates are fully customizable with drag and drop features so that you can easily set them up and make them your own. In your tech library, I’ve included a tutorial and guide (click here to access Step 1: Creating Your Registration Pages and Scheduling Your Webinars) to help you access and set up your registration page inside of Kajabi. If you are not a Kajabi member yet, now is the perfect time to check them out at amyporterfield.com/kajabi.

Now that you’ve learned how to show up like a boss on your Live webinars, let’s get them into your calendar! When you plan in advance where you’re going and how you’re going to get there, you can move forward with more confidence and ease.In this lesson, since you’ve already locked in the dates of your upcoming 10-day launch, now you’re going to calendar in multiple Live webinars throughout the 10 days.Let's get to it!

Over the years, I've found that there are some specific rules you'll want to follow over and over again to ensure you create a webinar that's going to convert! In this lesson, I'm going to walk you through the ten Golden Rules that I swear by for creating a stellar webinar from top to bottom.I hope you're getting excited because between the Profitable Webinar Framework, the Webinar Creation guide, and this lesson on the Golden Rules, you're going to have everything you need to create an incredible webinar presentation that converts .Let's dive in!Click here to check out the webinar and digital course slide deck pack template that I had my designer create for you. Everything you learned about the Profitable Webinar Framework (in the first two lessons of this module) and the golden rules for delivering your webinar are right there in these slides for you to create your own profitable webinar presentation!Click here to access the tech tutorials on delivering your webinar with Demio as well as how to integrate the software with your email service provider and your course platform. Yes, there's tech involved but don't worry, I've got you covered! 

In this training, you're going to learn how to craft a highly converting webinar. I will break down my Profitable Webinar Framework, slide by slide by slide, including which slides go in each phase (the Promise, the Path, and the Promotion). Click here to check out the professionally designed webinar and teaching slide deck template packs that are only available to my DCA students.Everything you learn about the Profitable Webinar Framework in this lesson is right there in these slide templates for you to create your own profitable webinar presentation!Click here to access the tech tutorials on delivering your webinar with Demio right here. 

In this lesson I’m going to show you the framework I use for creating all of my webinar presentations, so you can get a big picture understanding. There are three phases that are part of every profitable webinar (the Promise, the Path, and the Promotion). In this lesson, I'll walk you through an overview of each, and in the next lesson, I'll show you exactly which slides go under each phase so you'll know how to put together a streamlined webinar presentation that flows really well.

Welcome to Module 5! I absolutely LOVE webinars and they have been the sales vehicle for my multi-million dollar digital course business. In this lesson, I'll give you a snapshot of all the goodness to come in this module as far as creating a stellar, high-converting webinar presentation. 

Your Pre-Launch Runway is the incredibly important and intentional work you do leading up to your launch. The goal of this runway is to help you build momentum by bringing new faces into your world, while putting your current audience on alert that you're stepping up your game and something exciting is coming.In this training, I break down the five steps that are involved in this highly effective strategy.Let's dive in!Click here to access tech tutorials showing you how to set up your lead magnet opt-in and thank you page in Kajabi, and how to integrate your opt-in page with your email service provider.  Completely new to list building and starting from scratch? No worries! To get more in-depth training on how to boost your list building knowledge, make sure to check out the Start From Scratch Bonus Module inside your course library.

In this lesson, I’m going to walk you through my own sales page, section by section, so that you can follow a proven framework that takes the guesswork out of this whole process.I encourage you to download the “Digital Course Sales Page Blueprint" PDF where I’ve broken everything down that you learn in this lesson. This sales page converted incredibly well and has helped us turn thousands of curious ideal clients into DCA students.NOTE: If you're already a Kajabi member, to claim your templates, please contact Kajabi’s support team at [email protected] and ask them to add the DCA Kajabi funnel templates to your Kajabi account. The templates are fully customizable with drag and drop features so that you can easily set them up and make them your own.Click here for tutorials on setting up your sales page in Kajabi inside your Tech Library.

In this lesson, I'll walk you through the sales funnel framework — how your students will get to your sales page, and where they go from there. I'll also tell you how to access my custom sales page template available for Kajabi members that is modeled after my own sales page!NOTE: The strategies about what to include in a sales page in this lesson are still relevant even if you're using something besides Kajabi.Let's jump in!NOTE: If you're already a Kajabi member, to claim your templates, please contact Kajabi’s support team at [email protected] and ask them to add the DCA Kajabi funnel templates to your Kajabi account. The templates are fully customizable with drag and drop features so that you can easily set them up and make them your own.

Tracking and measuring your progress in a Live launch is critically important. At any given time, you'll want to know what's working and what needs to be improved in order to get better and better.In this lesson, I'll walk you through the key metrics to track and a simple system to document that data after each webinar. I'll also show you the launch revenue formula so you can begin crunching numbers and set a revenue goal for your upcoming launch.My motto is to keep it simple, so if you're ready, let's get started!

In this lesson, I'm going to talk about your launch offer. I'll explain the difference between a course offer and a launch offer and walk you through my six-part launch offer framework. I'll also answer one of the questions I get asked the most: how to price or assign a value to your bonuses.

Welcome to Module 4! Now that you know how to map out your modules and lessons and record your course, let’s get you set up to start generating some revenue!In this Module, I’m going to walk you through:how to create an irresistible offer, one that defines your course package, bonuses, and any extra support opportunities in an enticing and exciting wayhow to set your launch revenue goals so you can measure your successhow to set up a sales page, step by step, that will dismantle your ICA’s objections, answer their questions, and convince your future students that this is exactly what they need how to create a 30-day pre-launch runway to prime your audience for your upcoming course launch

Before you even think about hitting that record button, I want you to listen to this lesson. I'm sharing my top recording tips, and believe me, I've learned some good ones over the years. I don't want you to make the same mistakes I did, so let's dive in!>>Click here to listen to the Online Marketing Made Easy episode with voice coach, Roger LoveClick here to access the tech tutorials (Screenflow and Camtasia) for pre-recording your course and here if you'll be delivering your course via Live trainings on Zoom.

There's an art to teaching people how to replicate what you know so they can get the results you're promising. In this lesson, you'll discover how to become a master teacher. I want you to become the best teacher in your industry!In order to do this, I'll give you some valuable slide deck creation strategies so you will teach and deliver your content in the best way possible. Are you ready to step into your master teacher role?Let's get started!Click here to check out the slide deck templates I had my designer create for you to use for both your webinar and digital course decks that follow the layout and design of my own decks. 

In this lesson, we’re going to talk about what it means to actually record and deliver your content, by choosing the recording style that works best for you, whether you're pre-recording or going Live. I'll walk you through the three different levels of recording your course content and the equipment and time needed for each.Let's get started!Click here to access the tech tutorials (Screenflow and Camtasia) for pre-recording your course and here if you'll be delivering your course via Live trainings on Zoom.

Do you want to know what makes a happy student? A course that supports them in understanding what they're learning at a deeper level, and at the same time, allows them to process that knowledge quickly. An excellent way to incorporate this into your course is through the addition of PDF support documents. Join me as I walk you through the various options and explain what works AND what doesn't. Let's get started!

We covered the first three steps of outlining your course in the last lesson, so now let's dive into the fourth step and explore what it looks like to refine your course outline. How and when you unveil the content to your students is key to a good course flow. Refining also includes paring down your content to keep things as simple as possible, so your students make progress and enjoy the journey along the way. Are you ready to get the refining process started? Let's get to it!

In this lesson, I'm going to teach you how to create a comprehensive, organized and value-packed course outline. I break down my signature outlining process into five steps (three of which I'll go over in this specific lesson). Are you ready to approach your outlining process with intention and focus? Let's dive in! >>Click here to access the Course Short Outline

Welcome to Module 3, The Art of Outlining & Recording Your Course! In this snapshot, I’m giving you an overview of the secret-weapon strategies that have helped me create irresistible courses and attract amazing people like you into my programs. We’re going to cover how best to record, deliver, AND teach your course content. 

In this lesson, I’m going to show you how to take the ultimate step in course validation: pre-selling your course. This strategy will give you a boost of confidence knowing that your ICA is willing to pay for the course you’re planning on creating. It can also be a quick cash injection when you need it most, and ultimately gives you the kick in the butt you might need to get your course created and launched. Let's get to it!Click here to access a Google doc template with the formatted template copy (for the the social media and Live video outline) featured inside the PDF in this lesson. 

In this lesson, I'm going to show you a few fun and valuable ways to further validate your course idea using social media. These validation strategies don’t require a lot of extra effort, but they’re incredibly insightful when done right. And if social media isn’t really a platform that works for your niche or industry, I’ve got some alternative strategies for you to get some really good validation, too. Let's dive in!

In this lesson, you'll learn a crucial step to course creation: validating your course idea through conversations with your ICA. This is where you'll find out if your course idea is one that will actually sell. I'm going to teach you the magic of Course Calls to help you validate your course idea so you know that what you're creating is something that your ICA wants, needs AND will pay for.Don't move on with creating your course until you take the time to implement this important validation strategy.Let's get started!

Welcome to Module 2! In this snapshot, I'll give you an overview of the strategies included in this foundational module of validating your course idea. 

Are you ready to do a bit of reverse engineering? I've found that by deciding on where you're going and how you're going to get there is the key to moving forward with confidence and ease.So, before you pre-sell, before you craft the perfect webinar presentation, and before you do your first course launch and create your wildly successful digital course…. we first need to put some dates on the calendar. Let's dive in and I'll show you how to map out your dates for a 10-day Live launch experience.

In this training, I’m going to help you see the bigger picture in terms of technology so that you can move full steam ahead without getting bogged down in the fear and overwhelm that arises for so many of us any time the conversation turns to platforms and software. I'll cover three different areas of technology that you'll need to make decisions about up front, so that you can move through the rest of your tech set up with ease and be able to handle it on the fly when things don’t always go as smoothly as planned.