DEPLOYTOUR PODCAST: Tourism meets Data

In this third episode, we zoom out to the European level with Misa Labarile, Policy Officer at the European Commission, to understand why data has become a strategic priority for the European Union (EU), and what this means for tourism. From the European Data Strategy to the Common European Tourism Data Space, this episode explores how and why these initiatives come together to build a trusted, ethical, and collaborative data ecosystem in which everyone across Europe can share and benefit from data. How does the EU balance data sharing with privacy and sovereignty? How can better access to data help tourism? And why is Europe betting on Common European Data Spaces? Listen to this episode to get the full picture from the heart of European policy-making!Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this second episode, we dive into the concept of data spaces with Jonathan Huffstutler, exploring what this term really means beyond the technical buzzword. As part of DEPLOYTOUR, he explains how data spaces represent a new evolution in data sharing: moving from isolated exchanges and closed platforms to open and interoperable ecosystems built on governance and sovereignty. Through concrete examples and simple explanations, this episode unpacks how data spaces actually work in practice, how they ensure trust, security, and fair use of data, and why Europe is investing in common data spaces as a strategic choice rather than leaving this transformation entirely to the market.Listen to this episode to get a clearer understanding of the mechanisms, rules, and collaboration models that make data spaces work.Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this first episode, we explore how DEPLOYTOUR is rethinking tourism through data with Dolores Ordóñez, General Director of AnySolution and DEPLOYTOUR coordinator. With DEPLOYTOUR, we advocate for the inclusion of tourism in the European data strategy as a key pillar of the data economy. In this fast-growing ecosystem — which remains highly heterogeneous — challenges are numerous: sustainability, data fragmentation, overtourism... Data is emerging not only as a solution, but also as a powerful tool, especially when combined with AI, to support the transformation and resilience of the tourism sector. To learn how data can support the tourism sector and how you can be involved in DEPLOYTOUR, listen to this epsiode!Hosted on Ausha. See ausha.co/privacy-policy for more information.