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Design Different

For independent thinkers in design and business.Design Different is a podcast for experienced designers ready to build something of their own, and for founders who understand that design isn’t just decoration: it’s how your business works.With decades of global experience across agencies, corporates, and independent studios, Jake Burdess breaks down what makes creative work not just look good, but actually work.Expect thoughtful takes on systems, strategy, and the realities of modern design - all without the hype. Whether you’re building your own practice or your own company, this show will help you think more clearly and design more deliberately.Clarity. Systems. Design that works.

  1. 25

    DD0025 - Why Great Design Might Mean Being Temporarily Unpopular

    In this episode of Design Different, Jake dives deep into why truly effective design sometimes requires making decisions that aren't immediately popular. He explores why the most valuable insights are often the hardest to deliver, especially to founders who are emotionally invested in their products. Using real-world experiences and practical strategies, Jake reveals how embracing discomfort and navigating challenging conversations can transform user experience, boost business outcomes, and build lasting trust. This episode is for anyone committed to creating impactful, meaningful work—even when it means being temporarily unpopular.Read more: https://www.jakeburdess.com/half-my-clients-hate-me/Send Jake a text messageSupport the show

  2. 24

    DD0024 - Creative Rut Reset: Two Paths to Reignite Your Work

    Hitting that quiet plateau where the work keeps rolling but the spark feels dim? In this episode, Jake dissects why mid-career designers and founders drift into creative inertia, and why the usual prescription of “work harder” only deepens the rut. He offers two practical escape routes: a mindset reset that helps you reclaim clarity, value, and purpose, and a systems upgrade that strips away repetitive drag so your best ideas rise to the surface. Packed with relatable stories and a daily three-step sequencing hack, this episode arms you with clear next moves to get momentum back on your side.Read more: https://www.jakeburdess.com/creative-rut-designer-options/Send Jake a text messageSupport the show

  3. 23

    DD0023 - Design After AI: How to Stay Irreplaceable by 2030

    AI is rapidly swallowing up the repetitive parts of design work—wireframes, layout tweaks, content variants. So where does that leave you as a designer?In this solo episode, Jake breaks down what design after AI really looks like, why pixel-pushing is no longer enough, and how to shift toward high-value roles like orchestration, systems thinking, and ethical design. He unpacks the emerging roles already commanding six-figure salaries, the mindset shifts that matter most, and how to build a personal roadmap that keeps you ahead of the curve.Packed with practical examples, reflections from the frontlines, and a clear action plan you can start using today.If you want to stay relevant, respected, and paid well as a designer, this is the episode for you.Listen now and start steering your career—before someone else does.Read more: https://www.jakeburdess.com/design-after-ai-designer-role-2030/Send Jake a text messageSupport the show

  4. 22

    DD0022 - Design at a Crossroads: Thriving in the 2025 AI Revolution

    Design is at a pivotal crossroads in 2025. AI is dramatically reshaping our tools, redefining our roles, and transforming our industry. In this deeply reflective and extensive episode, I'll explore in detail how designers can not only survive, but genuinely thrive, in the era of AI. We'll discuss preserving the essence of craft, cultivating critical judgement, and uncovering why the future belongs to designers who thoughtfully bridge technology, strategy, ethics, and human-centred design.Read more: https://www.jakeburdess.com/articles/design-craft-ai-future/Send Jake a text messageSupport the show

  5. 21

    DD0021 - Why Great Design Leadership Starts with Systems, Not Just Taste

    In this episode, I explore a big shift in how I think about design leadership. It's not just about having great taste or a strong creative vision. Those things matter, but they don't scale. What does? Building systems. Systems that help your team make great decisions, move with clarity, and carry your standards forward without you having to be involved in every detail. This is about the mindset shift that helps good design leaders become great.Read more: https://www.jakeburdess.com/articles/design-leadership-systems-thinking/Send Jake a text messageSupport the show

  6. 20

    DD0020 - A Chat with Matt Turnbull from Vocal

    In this episode of Design Different, I talk with Matt Turnbull. A thoughtful product designer and former freelance colleague, Matt and I chat about about navigating change in the creative world. We explore the shifting landscape of design careers, the impact of AI on creative practice, and how to stay intentional about the work we say yes to. From Matt’s move into remote work and leadership to his reflections on curiosity, motivation, and human connection, it’s a grounded and honest look at how design (and designers) are evolving.Send Jake a text messageSupport the show

  7. 19

    DD0019 - Why Your Creative Freedom Depends on Having a System

    In this episode, we unravel one of the biggest myths in design: that creativity means total freedom. Drawing on lessons from traditional graphic design, UX strategy, and two decades of real-world practice, we explore why structure, systems, and constraints are actually what unlock your best work. This is a must-listen for anyone stuck in the chaos of blank canvases, tool fatigue, or endless reinvention.Read more: https://www.jakeburdess.com/creative-freedom-needs-systems/Send Jake a text messageSupport the show

  8. 18

    DD0018 - Decision Logic: The Missing Layer in Your Design System

    In this episode, we dig into a problem no one talks about enough: the lack of decision clarity in modern design teams. It’s not that we don’t collaborate. It’s that no one knows who’s making the final call. From rigid systems to endless feedback loops, we explore why design systems break, and how to fix them with decision logic, creative leadership, and user signals that actually matter.Read more: https://www.jakeburdess.com/collaboration-vs-decision-making/Send Jake a text messageSupport the show

  9. 17

    DD0017 - From Motion to Meaning: Building Momentum in a World Obsessed with Speed

    Speed looks productive. It flatters the roadmap. It makes teams feel like they’re moving. But what if all that motion isn’t getting you anywhere?In this episode, Jake unpacks the critical difference between speed and momentum in design. You’ll hear why fast workflows—especially when powered by AI—can create the illusion of progress while burying clarity, alignment, and long-term value. He shares what creative momentum really looks like, how to build it intentionally, and why slowing down (just a little) might be the smartest move your team makes this year.For designers, founders, and product teams who are tired of the loop and ready to build something that lasts.Read more: https://www.jakeburdess.com/design-speed-vs-momentum/Send Jake a text messageSupport the show

  10. 16

    DD0016 - Design ROI: Turning Pixels into Profits

    Design can be the strongest growth lever in your business—if you know how to prove it. In this episode Jake breaks down the concrete framework he uses with founders to translate pixels into profit. You will learn the three lenses of design ROI, the exact metrics that convince finance, real case studies that moved seven-figure numbers, and a step-by-step guide to building your own live ROI dashboard. Stop defending design as a cost and start presenting it as the revenue engine it truly is.Read more: https://www.jakeburdess.com/how-to-measure-design-roi/Send Jake a text messageSupport the show

  11. 15

    DD0015 - Design Systems That Breathe: How to Keep Yours Alive

    Most design systems launch in a blaze of excitement, then fade into cluttered folders and copy-pasted code. In this episode of Design Different I explain why that slow decay happens, how to run a design system as a living product, and what founders, designers, and developers can do to keep it breathing. Expect practical tactics, real-world stories, and a checklist you can act on tomorrow to turn pixel-perfect libraries into business-critical infrastructure.Read more: https://www.jakeburdess.com/anatomy-of-a-design-system/Send Jake a text messageSupport the show

  12. 14

    DD0014 - Start Less. Finish More.

    Designers are brilliant at starting things, but finishing? That’s where everything stalls. In this episode, Jake unpacks why so many creative projects die unfinished, and what indie hackers get right about momentum, mindset, and leverage. If you’ve ever felt stuck in loops of perfectionism or struggled to ship your own work, this one’s for you. Learn how to close loops, create small wins, and start building real freedom with your skills.Read more: https://www.jakeburdess.com/what-designers-can-learn-from-indie-hackers/Send Jake a text messageSupport the show

  13. 13

    DD0013 - Your Work Is Good. Your Message Isn’t Clear.

    Why do great designers struggle to sell themselves, and why do polished brands fall apart the moment they go online? In this episode, we explore the deeper systems failure at the heart of both problems. Whether you’re a founder watching your brand unravel in the wild, or a designer whose work isn’t landing with clients, this episode is your wake-up call. Learn how to bridge the gap between vision and execution, why clarity matters more than cleverness, and what it really takes to build a brand that works everywhere it lives.Read more: https://www.jakeburdess.com/brand-doesnt-work-online/Send Jake a text messageSupport the show

  14. 12

    DD0012 - From Chaos to Clarity: Why Systems Make Creative Work Better, Not Worse

    Creative work often feels chaotic, and design systems often get mistaken for rigid templates. In this episode, we explore what’s really behind the friction, and how the right systems can transform not just your workflow but your entire creative experience. For designers, founders, and anyone building something meaningful: this one’s for you.Read more: https://www.jakeburdess.com/design-systems-scale-thinking/Send Jake a text messageSupport the show

  15. 11

    DD0011 - Design as Leadership: Why Thinking Like a Designer Changes Everything

    Design isn’t about visuals, and strategy isn’t a deliverable. In this special episode, we explore how thinking like a designer and making strategy a core leadership practice helps founders, creative leaders, and teams create clarity, alignment, and stronger outcomes. From common misconceptions to practical shifts in mindset, this is how design thinking transforms the way you lead.Read more: https://www.jakeburdess.com/thinking-like-a-designer/Send Jake a text messageSupport the show

  16. 10

    DD0010 - Clarity and Consequence: What Makes Design Actually Work

    Design isn't just about how something looks — it's about what it enables. In this episode, we unpack why clarity is the most undervalued skill in modern design and explore how real design impact is measured in outcomes, not visuals. If you've ever questioned whether your work is actually working, this one's for you.Read more: https://www.jakeburdess.com/why-clarity-wins-in-modern-design/Send Jake a text messageSupport the show

  17. 9

    DD0009 - Good Designers Think in Screens. Great Ones Think in Sequences.

    Most designers focus on the screen in front of them. Great designers focus on the flow between them. In this episode, we unpack why designing in sequences — not just snapshots — separates real experience design from surface-level work. And I’ll share a moment from my own career where I learned that lesson the hard way.Read more: https://www.jakeburdess.com/thinking-in-sequences-not-screens/Send Jake a text messageSupport the show

  18. 8

    DD0008 - Why You Don’t Need to Be Original to Be Successful in Design

    There’s a persistent myth in the design industry that success depends on being relentlessly original. In this episode, we challenge that belief and explore why the most successful designers are often the most consistent — not the most inventive. This is a conversation about creative maturity, structure, and building a career that’s sustainable, not performative.Read more: https://www.jakeburdess.com/success-in-design-without-originality/Send Jake a text messageSupport the show

  19. 7

    DD0007 - Designing for Human Habits (Not Just Usability)

    Usability makes something easy to use. But habit is what brings people back. In this episode, we go beyond clicks and clean UI to explore how designers can align with real human behaviour. Learn how to build meaningful, repeatable experiences that become part of people’s lives.Read more: https://www.jakeburdess.com/designing-for-human-habits/Send Jake a text messageSupport the show

  20. 6

    DD0006 - How to Build Your First Design System (Even if You’re Solo)

    Design systems aren’t just for big teams. In this episode, we break down how solo designers can build lightweight, practical systems that save time, reduce errors, and bring structure to their work. If you’re tired of reinventing the wheel on every project, this one’s for you.Read more: https://www.jakeburdess.com/build-your-first-design-system/Send Jake a text messageSupport the show

  21. 5

    DD0005 - The Portfolio Isn’t Dead, But It’s Not What Gets You Hired

    Most designers think their portfolio is their golden ticket to landing clients or getting hired. But what if that’s not entirely true? In this episode, we discuss why your portfolio alone isn’t enough, what clients and hiring managers really look for, and how to use your portfolio as a powerful tool for building trust, not just showcasing visuals.Read more: https://www.jakeburdess.com/portfolio-isnt-dead/Send Jake a text messageSupport the show

  22. 4

    DD0004 - Why Templates Don’t Make You Generic

    If you’ve ever hesitated about using templates, worrying they make your work less original or less creative, this episode is for you. We’re diving into why professional designers rely on templates as powerful strategic tools, not creative shortcuts, and how templates actually help you produce better, more impactful work at scale. Check out www.dqode.com for some great starter templates.Read more: https://www.jakeburdess.com/why-templates-dont-make-you-generic/Send Jake a text messageSupport the show

  23. 3

    DD0003 - You Don’t Need More Clients. You Need a Clear Offer.

    Most designers think they have a client problem. In reality, they often have a clarity problem. In this episode, I talk about why more leads won’t fix a vague offer, how to structure what you do so people actually understand it, and why specificity is the foundation for a sustainable, independent design practice.If your pipeline feels unpredictable or your work feels hard to explain, this one’s for you.Read more: https://www.jakeburdess.com/you-dont-need-more-clients-you-need-a-clear-offer/Send Jake a text messageSupport the show

  24. 2

    DD0002 - The Industry Doesn’t Value You, and That Might Be a Good Thing

    The design industry undervalues even its best talent. That might sound grim, but it’s also your biggest opportunity, if you know how to use it.Read more: https://www.jakeburdess.com/why-the-design-industry-doesnt-value-you/Send Jake a text messageSupport the show

  25. 1

    DD0001 - The Lie of Security in Design Jobs: Why You’re Not as Safe as You Think

    Why design careers feel less stable than ever — and how independent thinking is becoming the new security.Read more: https://www.jakeburdess.com/the-lie-of-security-in-design-jobs/Send Jake a text messageSupport the show

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ABOUT THIS SHOW

For independent thinkers in design and business.Design Different is a podcast for experienced designers ready to build something of their own, and for founders who understand that design isn’t just decoration: it’s how your business works.With decades of global experience across agencies, corporates, and independent studios, Jake Burdess breaks down what makes creative work not just look good, but actually work.Expect thoughtful takes on systems, strategy, and the realities of modern design - all without the hype. Whether you’re building your own practice or your own company, this show will help you think more clearly and design more deliberately.Clarity. Systems. Design that works.

HOSTED BY

Jake Burdess

Frequently Asked Questions

How many episodes does Design Different have?

Design Different currently has 25 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Design Different about?

For independent thinkers in design and business.Design Different is a podcast for experienced designers ready to build something of their own, and for founders who understand that design isn’t just decoration: it’s how your business works.With decades of global experience across agencies,...

How often does Design Different release new episodes?

Design Different has 25 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Design Different?

You can listen to Design Different on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Design Different?

Design Different is created and hosted by Jake Burdess.
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