DESIGNLIFEINC. Interior Design Business Podcast podcast artwork

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DESIGNLIFEINC. Interior Design Business Podcast

This is DESIGNLIFEINC. - the podcast where business meets interior design. I’m your host and fellow designer, Crispin Butterfield! With over 20+ years in the industry, I started out like most of you: no mentors, no resources, and definitely no business degree. On this podcast I share behind-the-scenes stories and strategies from my own experiences, chat with fellow designer friends, share tips and tricks from other industry experts, and inspire you to run an elevated interior design business - one episode at a time!Visit the DESIGNLIFEINC. mentorship site: https://www.designlifeinc.ca/

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    Ep:#28: We Bought a House We Don't Really Love | Reno Saga Pt 1

    Are we CRAZY?! 😅Short answer: maybe.Long answer: moving provinces, buying a house under pressure, on a tight timeline, in a totally new place was not exactly the master plan… yet, here we are. And we've been slowly making the best of it!In this episode, I spill the whole story:👉 how my husband and I moved to Ontario👉 the house purchase that came with plenty of anxiety attacks, second-guessing, and a few oh no moments👉 meeting the absolute coolest neighbours (a nice perk!)👉 uncovering a laundry list of home issues we somehow missed - including some serious Realtor & home inspector oversights👉 and the plot twist: we’re now becoming clients ourselves as we jump into a renovation we never planned on (slightly freaking out, obviously)The irony? We intentionally spent more to buy a home that was “already renovated” so we wouldn’t have to do much.Spoiler alert: we bought the house… and a multi-phase reno. 🙃So if you’re listening and you’ve survived a home renovation -please do me a favour: drop a comment or send me a message and tell me how it actually went. I need your wisdom.Stick around, because I’m taking you along for the ride with me.🛠️ February 9th the hammers start swinging, and ✈️ we hop on a plane to get out of our contractor’s way. Wish us luck - we’re going to likely need some! 😬🍀DESIGNLIFEINC.FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠JOIN the private interior designer community on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Do it different. Do it better. Elevate the industry.

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    #27: Coaching for Interior Designers | Behind The Scenes of 3 Recent Coaching Calls

    Hey, Happy New Year!I've been a little MIA on here for a while... and let me share why quickly in this episode before I jump right into a few of the things I have planned for 2026... AND then let's get right into the nitty gritty of 3 private coaching calls I recently had with interior designers just like you.In this episode I talk in more detail about 3 coaching calls I had with designers from both Canada and the United States - we dig deep to the heart of some very common issues & setbacks many designers are facing right now in their own businesses, and the solutions we were able to identify together ASAP.With actionable, bite-sized steps to work towards, each designer left feeling empowered to make the changes they knew they needed to make, and step into a more confident and inspired role as the leader of their business.Coaching might seem like some far-off 'thing' that's only for established designers or designers who are already making big the big bucks... but let me tell you this: coaching within the first 1-5 years of your design business is monumental in helping you move the needle in big ways, faster! And it doesn't need to break the bank either.Wherever you're listening from, I know there's going to be a little nugget in today's episode for you... something you needed to hear to help you shift gears and implement new strategy or tactics in your own biz.I work 1:1 with new and seasoned designers each month - if you've been thinking of having someone sit down and walk you through (and finally solve!) some of the struggles you're facing in your own business... let this be your sign to book a session with me, today!Episode Mention: "Furnishings & Procurement for Interior Designers" - Workshop Recording link HEREDESIGNLIFEINC.FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠JOIN the private interior designer community on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Do it different. Do it better. Elevate the industry.

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    #26: I Thought I Was Broke! | Calculate Your Hourly Rates

    Ok so here's the deal... there's a little secret I'm going to share with you: I will wager a guess that over 85% of interior designers out there right now - EVEN the ones that have been in business for several years - have zero clue what it takes to:actually pay their living & lifestyle expensesactually pay their overhead and keep their lights onactually build a profit into their feesThey're randomly guessing at what to charge their clients per hour.And how do I know this?? Because THIS WAS ME!! This was me for well over 5-7 years in my own business... I was terrified of my numbers and actively avoided figuring out what my run-rate was and what I needed to be charging in order to make my whole life work.And the whole time I was guessing, I actually thought I was BROKE.... But here's the kicker: once I sat down with some help and finally figured out my numbers, my whole world changed. And I started making some serious money.This episode is dedicated to the Minimum Hourly Rate - what it is, why you need to know yours (even if you charge flat fee or PSF methods), and HOW we're going to figure out yours together!GET THE MINI COURSE FOR LESS: as a special thank you for listening to me ramble on about the business of design here every week, I want to offer you 15% OFF the price of the course. Use the code: POD26 at checkout and claim your offer!Purchase pricing course: HEREDESIGNLIFEINC.FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠JOIN the private interior designer community on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Do it different. Do it better. Elevate the industry.

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    #25: Clap For Your Damn Self | The Truth About External Validation

    This episode is a little different than all the other episodes I've launched so far... but f*ck it - I feel this message couldn't come at a better time for us interior designers...I've talked to so many designers in the past two months and so many are feeling somewhat defeated and down-right depressed by the slowdown of our industry in Q1, 2025.Not to take this lightly - I'm weathering the cooling-of-the-market-storm right there with you - but I wanted to share this little pep talk about the importance of believing in yourself and how seeking external validation from friends and family - ESPECIALLY right now - might be extremely detrimental to your business and mental health.Grab a coffee, accept the virtual hug & high-five I'm sending your way, and let's chat for a sec about the dangers of external validation and the freedom that comes with knowing who you are, where you're going, and who's going to be there to cheer you along the way (news flash... it's not who you think!)DESIGNLIFEINC.FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠JOIN the private interior designer community on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Do it different. Do it better. Elevate the industry.

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    #24: The Secrets To Running A Successful Design Business with Laura Thornton

    If you could ask a rock-star interior designer ANYTHING about the secrets behind running a highly successful design business... you'd do it, right!!??You're in luck! My guest today has over 20+ years of experience under her belt, and is no stranger to the Canadian design scene... Laura Thornton of Thornton Design just north of Toronto sits down to discuss the ups and downs of running an interior design firm, and all of the juicy tidbits and strategies she's established throughout her lengthy career.We dive deep into the weeds of how she originally left another company to start her own, the mistakes many designers make early on, how she grew her firm with repeat clients and trusted processes, the importance of tracking hours and charging a profitable design fee, her profit academy for interior designers, and so much more!Grab a coffee and get ready to learn all about running a successful design business with us!ABOUT LAURA:FIND Laura online at ⁠⁠⁠www.thorntondesign.com⁠⁠⁠⁠⁠⁠⁠FOLLOW Laura on Instagram ⁠⁠⁠⁠⁠⁠@thebusinessofbeautifulspacesLISTEN to the podcast HERE!TAKE Laura's pricing course: theprofitacademyforinteriordesignersDESIGNLIFEINC.:FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠JOIN the private interior designer community on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Do it different. Do it better. Elevate the industry.

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    #23: Leaving Teaching To Launch An Interior Design Biz with Laura Fendley

    I meet the most AMAZING people through social media (don't we all!!)... some of the most inspiring and tenacious designers who've jumped right into launching their interior design businesses - the personal journey stories I learn about my followers are so incredible!In this episode, I chat with Laura Fendley of Laura Fendley Design - her story begins in small-town Ontario, establishing an early career as TEACHER first, and then eventually following her passion and leaving the profession to pursue her own interior design business.We chat about pushing through the fear of leaving a steady 9-5, how she forged ahead and established imperative industry connections and relationships, and how being a life-long learner has fast-tracked her whole design career.Laura took my Price Like A Pro: Insider's Guide To Calculating Fees & The Per Square Foot Method online course... and she talks about the absolute transformation she experienced in her business after learning all my own pricing secrets and how I present amazing design proposals to clients!FIND OUT MORE about my top-selling pricing course for interior designers HERE!Grab a coffee and settle in to learn more about Laura's incredible journey... you're going to love her !ABOUT LAURA:FIND Laura online at ⁠⁠www.laurafendleydesign.com⁠⁠⁠⁠⁠FOLLOW Laura on Instagram ⁠⁠⁠⁠⁠@laurafendleydesignDESIGNLIFEINC.:FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠JOIN the private interior designer community on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Do it different. Do it better. Elevate the industry.

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    #22: The "No-Client Monday/Friday" Hack That Changed My Life

    Hey listeners!! I'm back... thanks for hanging out while we were away in February, I'm so excited to release the next batch of interviews in the coming weeks!This short episode is all about the "NO CLIENT" hack that literally changed my business and how I run my life...So, I don't book clients on Monday's or Friday's.Yup. You read that correctly.In order to reduce the amount of anxiety and stress during my weeks, I decided several years back that I needed 2 days to be able to focus on admin, connect with my trades, be available for my design team, or be able to go get groceries or get my freakin' hair done if I needed to squeeze it in!Which resulted in "No Client Monday's & Friday's"... And it's changed my life. This hack just might be the permission you've been needing to implement some no-client days in your own business processes... have a listen!DESIGNLIFEINC.FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠JOIN the private interior designer community on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Do it different. Do it better. Elevate the industry.

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    #21: SketchUp Made Easy for Interior Designers with Andrea Tru

    My guest today is a bad ass visionary, successful digital creator, and fellow interior designer! But don't let her soft-spoken nature fool you... she single-handedly took on one of social media's biggest platforms and created a huge knowledge-based community for interior designers, design students, & architects all on her own!With over 35k followers and 1.5M+ views on YouTube, Andrea Trujeque - or Andrea Tru as she's more commonly known to her loyal design fans - sits down with me in this episode to share her journey from newly graduated interior designer to inspiring digital content creator!Originally from Mexico and now living in Vancouver, Canada, Andrea has helped thousands of designers through her videos and ever-growing Instagram page to level up their careers and gain the skills and confidence required to pursue careers interior design and architecture fields. The launch of her highly successful online SketchUp course has helped transform design aficionados and interior designers all over the world from complete beginner to pro level, giving students the tools and expertise to create their own stunning, 3D design projects.Grab a coffee and settle in for a listen... you'll be inspired by Andrea's love for design and passion for teaching others!SPECIAL OFFER: listeners of this episode can sign up for Andrea's SketchUp course and receive 30% OFF the regular price by using the affiliate link below!*Click HERE for access to the course*ABOUT ANDREA:FIND Andrea online at ⁠www.truconcept.ca⁠⁠⁠FOLLOW Andrea on Instagram ⁠⁠⁠⁠@aandreatru⁠WATCH Andrea on YouTube HEREDESIGNLIFEINC.:FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠⁠⁠⁠⁠JOIN the private interior designer community on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Do it different. Do it better. Elevate the industry.

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    #20: Breaking Into the Interior Design Industry with Melissa Heaman

    So this episode is one from the Life Chat (Youtube series) archives - but it's a good one! I chat with a former mentor client of mine, someone who didn't come from a formal design background but grabbed life by the horns anyway and broke into the design industry on her own. Melissa Heaman is the founder and principal designer of Harbour Mill Design. Focusing on an artistic approach of mixed design aesthetics centred on natural elements and functional living, Melissa tailors her design process for each individual client’s needs for a truly custom experience. Her collaborative approach to impressive design includes working with a great team of reputable contractors, tradespeople, skilled artists and expert installers. We talk about how design & decor blogging paved the way into working on her first design projects, to taking on larger-scale projects, and even venturing into design retail - all within the first 5 years of launching her business! Currently she's on a break from working with clients to focus on time with family - a decision she made after consciously stepping back from a storefront she launched during the pandemic. We end our chat focusing on the importance of listening to and honouring your pace above all... an inspiring message for interior designers at any stage in their own careers! ABOUT MELISSA: FIND Melissa online at harbourmilldesign.ca ⁠FOLLOW Melissa on Instagram ⁠⁠⁠@harbourmilldesign DESIGNLIFEINC.: FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠⁠⁠⁠ JOIN the private interior designer community on ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠ MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠⁠⁠⁠ Do it different. Do it better. Elevate the industry.

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    #19: Retainers, People-Pleasing, & Managing Trade Discounts with Michelle Binette - Pt 2

    She's Baaaaaaack........ we pick back up right where we left off in Part 1 (episode #16) for Part 2 of our sit down/catch up together! I just love this incredible soul - today's guest is one of the most genuine and authentic people I've yet to meet in this industry - who rocks at roller derby and manifested her way onto ⁠The Marilyn Denis Show⁠ twice! We first crossed paths several years ago when I attempted a quasi-rescue from the comments section of an online designer group (more on that in episode #16 - Pt 1)... Michelle Binette - self-taught interior designer, avid puzzler, & tenacious implementer of all-things tech & A.I., has continually inspired me with her passion for growth and her endearing transparency around what it's actually like growing an interior design business from the ground up. We catch up after nearly a year of busy #designlife to candidly chat about retainers and how interior designers could and should be implementing them, the dreaded P-word (people-pleasing) and how working to overcome perfectionism is one of the keys to thriving in business, and what happens when you offer furnishings procurement and the client wants ALL your trade discounts... there are a few real life stories thrown in for some context you definitely won't want to miss!! Grab a coffee and settle in... we cover so much! ABOUT MICHELLE: FIND Michelle online at ⁠⁠⁠michellebinette.com⁠ FOLLOW Michelle on Instagram ⁠⁠⁠@michellebinette⁠.design *Catch an older episode together from Michelle's own podcast: Real Talk Design ⁠HERE⁠ DESIGNLIFEINC.: FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠⁠⁠⁠ JOIN the private interior designer community on ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠ MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠⁠⁠⁠ Do it different. Do it better. Elevate the industry.

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    #18: Curtain Calls to Client Calls | Inside The Design Journey of Anthony Bruno

    Meet Anthony Bruno, the creative force & mastermind behind Anthony Bruno Interiors, a New Jersey-based residential interior designer with a flair for drama... literally! Before transforming homes across the United States, Anthony was once a theatre kid turned director and set designer, weaving incredible stories on stage. But as the pandemic hit in 2020, the universe handed him a new script: launching his own design business. In this episode, we dive into Anthony’s journey from curtain calls to client calls, how he embraced the challenge and uncertainty of pivoting industries, and why patience, curiosity, and a student-mindset are essential tools in any designer’s toolkit. Anthony shares his philosophy on pushing past discomfort, building meaningful relationships with trades & clients, and why asking for and going after what you really want is the key to shifting the needle in any interior design business. Plus, Anthony shares his take on creating viral social media content and how even the most mundane moments of a designer’s day can become online gold. Anthony’s vibrant energy, resilience, and kindness make him a joy to chat with—and a force to watch in the design world. Get ready for an episode that’s as inspiring as it is entertaining! ANTHONY BRUNO: FIND him at anthonybrunointeriors.com⁠ FOLLOW on Instagram ⁠@anthonybrunointeriors⁠ FOLLOW on TikTok @anthonybrunointeriors DESIGNLIFEINC.: FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ JOIN the private interior designer community on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Do it different. Do it better. Elevate the industry.

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    #17: Clauses Every Top Interior Designer Has in Their Contract

    I'm not too proud to admit that I didn't actually use a contract in my interior design business for EASILY the first 5 years I was working with clients... what was I thinking!? But over the years, and after finding valuable mentorship of my own, I realized just how dangerous (and stupid!) not having a contract or Terms of Service was. In this episode I dive into all things interior design contracts, and review several of the clauses I have in my own design contract & why you should consider adding similar clauses if you haven't already implemented something like them. DISCLAIMER - I am not a lawyer. This is not legal advice. I always recommend running anything 'contract' related by your lawyer before having clients sign on the dotted line. It's NEVER worth the risk to operate without any form of contract, no matter if you're just starting out and haven't worked on large-scale projects yet. One bad legal run-in could derail your entire design career! DESIGNER RESOURCE: If you don't already have a solid contract or Terms of Service, you can purchase my guide HERE - take from it what you need and amend to suit your interior design business today! DESIGNLIFEINC. FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ JOIN the private interior designer community on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Do it different. Do it better. Elevate the industry.

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    #16: Growing a Design Business & PSF Pricing Methods with Michelle Binette - Pt 1

    We met online! (But it's not exactly what you think).I just love this incredible soul - today's guest is one of the most genuine and authentic people I've yet to meet in this industry - who rocks at roller derby and manifested her way onto The Marilyn Denis Show twice! We first crossed paths several years ago when I attempted a quasi-rescue from the comments section of an online designer group (more on that in the episode)...Michelle Binette - self-taught interior designer, avid puzzler, & tenacious implementer of all-things tech & A.I., has continually inspired me with her passion for growth and her endearing transparency around what it's actually like growing an interior design business from the ground up. We catch up after nearly a year of busy #designlife to candidly chat about a shared disdain for phone calls (while actually answering a live call during our chat lol), the growth & evolution of her business, the very real subject of mental health & working through challenges, experimenting with different pricing methods, & we wrap up Part 1 of our discussion diving deeper into the whole per-square-foot method I've come to use and LOVE!Grab a coffee and settle in... we cover so much! You're definitely going to want to hear more from Michelle - stay tuned for the rest of Part 2, launching later this year...Curious about how to get into using a per-square-foot pricing method in your own design business?? I've developed a course that expertly guides & teaches you exactly how I price my own design projects! Find it on my website today!ABOUT MICHELLE:FIND Michelle online at ⁠⁠michellebinette.comFOLLOW Michelle on Instagram ⁠⁠@michellebinette.design*Catch our older episode from Michelle's own podcast: Real Talk Design HEREDESIGNLIFEINC.:FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠⁠⁠JOIN the private interior designer community on ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠⁠⁠Do it different. Do it better. Elevate the industry.

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    #15: It Doesn't Happen Overnight | The Evolution of My Interior Design Business

    Raise your hand if you thought you'd be further along in your interior design journey by now when you first started out... (I'll raise my hand with you!)In this episode I'm sharing the chronological evolution of my own interior design business to help dispel some of the myths social media and hustle-culture has fed us about what the timeline of a "successful" business should look like... spoiler alert: it's bullsh*t.The one crucial thing I've realized later on in my own career is just how much perspective I was actually missing in those early years - comparing myself to other designer's achievements online wasn't healthy and had zero relevance to my own business journey. If you're feeling a bit lost or stuck right now... I want you to listen to the personal perspective I'm about to share: you are exactly where you're meant to be in this very moment.xoDESIGNLIFEINC.:FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠JOIN the private interior designer community on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mentor mention: Kimberley Seldon - The Business of Design✨https://businessofdesign.comDo it different. Do it better. Elevate the industry.

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    #14: Leaving The Family Business & Starting His Own with Justin Kandola

    I LOVE hearing & learning about other entrepreneurial journeys...especially when it's about people I know and enjoy working with myself! In this episode I sit down with my friend Justin Kandola - supporter of local business initiatives, avid golfer, and the man behind the wheel at DK Modern Furnishings, right here in beautiful Kelowna, Bristish Columbia. He takes me through the tough decision to leave the family business and start his own, the importance of forging your own path, just what exactly happened to the furnishings industry during the pandemic, and how working with interior designers through DK's own trade program has become a highlight of his business. If you're an interior designer that offers furnishings & procurement services (or has considered getting into F&P), you don't want to miss this one! JUSTIN KANDOLA + DK MODERN FURNITURE: VISIT the store HERE FOLLOW on Instagram @dk_modernfurniture DESIGNLIFEINC.: FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ JOIN the private interior designer community on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Do it different. Do it better. Elevate the industry.

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    #13: Funky Things Interior Design Clients Say & What They Mean

    This episode is a few parts humour, mixed with a few parts reality... and for any real-life clients out there listening, know we LOVE! you, but sometimes you say the wildest things. I've compiled 12 different statements & questions clients commonly bring up during a project that might make you cringe, and what they actually mean for you as the interior designer. DESIGNLIFEINC.: FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠⁠⁠⁠⁠ JOIN the private interior designer community on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Do it different. Do it better. Elevate the industry.

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    #12: Overcome Price Objection As an Interior Designer with 4 Simple Statements

    In this short but super impactful episode, I teach you exactly how to counter price objections from potential clients about your design fee... it's not complicated! Listen to find out exactly how to challenge the narrative the next time a client says they've already talked with another designer who said they can do it for less. DESIGNLIFEINC.: FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠⁠⁠⁠ JOIN the private interior designer community on ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠ MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠⁠⁠⁠ Do it different. Do it better. Elevate the industry.

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    #11: When To Say No | 7 Major Warning Signs Design Clients Are Sending Your Way

    What's the saying... "One bad apple can ruin the bunch?" Over the past 21 years working with many questionable interior design clients myself, I've learned to spot a bad apple or two! In this episode I get right into why you shouldn't work with everyone, how red flag clients can actually hurt your design business, and the 7 red flag archetypes I've come to recognize over the years that make me seriously pause to consider even taking on a project right at the very start of my discovery & on-boarding process... I share my stories so you can potentially avoid some of the pitfalls I've experienced as a growing designer, and learn what to be mindful of the next time a 'shiny' new & tempting project comes across your desk! DESIGNLIFEINC.: FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠⁠⁠ JOIN the private interior designer community on ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠ MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠⁠⁠ Do it different. Do it better. Elevate the industry.

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    #10: What They Didn't Teach Us In Design School & The Power of The Pivot with Tiff Cheng

    In this episode I chat with Tiff Cheng - inspiring, multi-faceted entrepreneur and face of By Tiff C based in Vancouver. We first connected on Instagram (she slid into the DM's!), and both share an absolute love of supporting and nurturing other creatives in business! We waste no time getting right into the sh*t show of going through an interior design degree (what they did and DIDN'T teach us!), the chaos of jumping into a design career as a new designer, and the freedom that comes with honouring & following your passions and embracing the 'pivot' in your entrepreneurial journey. ABOUT TIFF: *Find out more about Tiff and By Tiff C online at ⁠bytiffc.com⁠ *Follow Tiff on Instagram ⁠@bytiffc DESIGNLIFEINC.: FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠⁠ JOIN the private interior designer community on ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠⁠ Do it different. Do it better. Elevate the industry.

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    #09: How To Manage a Furnishings Project | Installs, Styling, & Photo Shoot Day

    It is currently the end of September - which means it's CRUNCH time!! We're right in the middle of the end-of-project-completion-prep-for-photos-&-awards-submissions phase, and I am definitely feeling the burn & pressure this time of year tends to bring... but we're pushing on through and it will all be worth it in the end! In this episode, I take you through my own process of on-boarding a client, getting through the design phase, moving through the furnishings & procurement phase, all the way down to installs, styling, and what happens the day of our project photo shoots. Everything I do in my own interior design business - in a nutshell - I'm sharing with you! DESIGNLIFEINC.: FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠⁠ JOIN the private interior designer community on ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠⁠ Do it different. Do it better. Elevate the industry.

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    #08: The Power of Connection | The Designers Common with Leah Penner

    "True belonging doesn't require you to change who you are; it requires you to be who you are" - Brene Brown. In this episode I chat with fellow interior designer & The Designers Common founder, Leah Penner! Experiencing design school through the middle of the pandemic (online and disconnected) fostered a deep need for connection and collaboration once she completed her program... thus emerged The Designers Common: a community providing support, inspiration, and learning opportunities for interior designers in Lower Mainland, BC and Okanagan valley area through in-person and online events. "The design industry thrives when we let go of competition and comparison and instead embrace learning from everyone involved, as each person brings valuable insights to the table" - The Designers Common ABOUT LEAH: *Find out more about Leah and TDC at ⁠⁠thedesignerscommon.com *Follow TDC on Instagram ⁠⁠@thedesignerscommon DESIGNLIFEINC.: FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠⁠⁠ JOIN the private interior designer community on ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠ MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠⁠⁠ Do it different. Do it better. Elevate the industry.

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    #07: Pro's & Con's | 3 of The Most Common Pricing Methods for Interior Designers

    This episode is a clip from my Price Like A Pro: Insider's Guide To Calculating Fees & The Per-Square-Foot Method micro course! I get into 3 of the most common pricing methods for interior designers, the pro's and con's of each, and my experiences pricing projects with each... Spoiler alert: I DON'T use any of these to price my jobs now (I share how I price projects in an upcoming episode, stay tuned!) Interested in taking my pricing course? Find it HERE: micro course DESIGNLIFEINC.: FOLLOW on Instagram ⁠⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠⁠ JOIN the private interior designer community on ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠⁠ Do it different. Do it better. Elevate the industry.

  23. 6

    #06: She Hired Me As Her Designer Because I Did This One Thing | Money Talks with Amy Bell

    This episode is a cool one - I chat with Chartered Investment Manager, Amy Bell... who ALSO happens to be a former client of mine! We get into why she decided to hire me for her projects, the importance of being comfortable talking about the 'money piece' from the very beginning with clients, and how to grow your own money confidence as women and interior designers. Amy is no stranger to the money game - and now works with other female entrepreneurs on building their financial futures so they too can experience the freedom and joy they deserve in life. ABOUT AMY: *Find out more about Amy and DTS Lifestyles online at dtslifestyles.com⁠ DESIGNLIFEINC.: FOLLOW on Instagram ⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠ JOIN the private interior designer community on ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠ Do it different. Do it better. Elevate the industry.

  24. 5

    #05: A Major Failure That Helped Shaped My Design Career

    What else can I say... the road to success is paved with failure. Lots of it! In this episode I pull back the curtain on my own start in the industry, the limiting beliefs I created for myself all the way back in design school, stepping (and crashing hard) into entrepreneurship... and the beautiful gifts & lessons I've learned that have brought me right here to mentorship and DESIGNLIFEINC. today. FIND MORE DESIGNLIFEINC.: *Follow on Instagram ⁠@designlifeinc *JOIN the private interior designer community on Facebook DESIGNER MENTORSHIP: If you're looking for high-level mentorship opportunities, expertly designed templates, guides, & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠designlifeinc.ca⁠ Do it different. Do it better. Elevate the industry.

  25. 4

    #04: Is This One Thing Preventing Your Ability To Thrive As an Interior Designer?

    As interior designers in business, we're always on the lookout for ways to improve our processes, our profits, our presentations... you name it. But have you ever truly stopped for a moment to consider the one thing I consider to be even more important than all of those combined: your mindset? In this episode I talk about the absolute importance of overhauling your personal beliefs and auditing the things you tell yourself about your ability to be a successful and profitable interior designer... and how many of us fail to nurture this one key and crucial element in our businesses. DESIGNLIFEINC.: FOLLOW on Instagram ⁠⁠⁠⁠⁠@designlifeinc⁠⁠⁠⁠ JOIN the private interior designer community on ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠⁠ Do it different. Do it better. Elevate the industry.

  26. 3

    #03: How I Found More Clients As a New Interior Designer

    What is one of the most stressful things about being an interior designer in business?... NOT knowing where your next clients are coming from! I moved provinces in 2014 - after running a successful design business for 11 years - and figured whatever I did to gain my first clients starting out would naturally work again in a new and much larger city. BOY, WAS I WRONG. People didn’t know this, but for nearly 2 years I struggled to find clients and build my network, and I began to wonder if we had made a huge mistake relocating where we did. The market was super saturated and I just wasn’t making traction like I thought I should be. Eventually things took off, but it wasn’t until I really put myself out there in some pretty unconventional ways that I began to see the payoff. In this episode I share with you all of the things I did to re-build my business again in a brand new and busy market, what worked, and what I would suggest avoiding if I were starting all over again from scratch! DESIGNLIFEINC.: FOLLOW on Instagram ⁠⁠⁠⁠@designlifeinc⁠⁠⁠ JOIN the private interior designer community on ⁠⁠⁠Facebook⁠⁠⁠ MENTORSHIP - If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠⁠designlifeinc.ca⁠⁠⁠⁠ Do it different. Do it better. Elevate the industry.

  27. 2

    #02: The Power of Social Media for Interior Designers with Megan Shallow

    Are you truly showing up on social media to showcase your interior design talents, nurture your audience, and grow your client base!? You SHOULD be!!! On this episode I sit down and talk all-things social with Megan Shallow - founder and CEO of BNL Media Consulting - a boutique marketing agency based in Coquitlam, British Columbia that works with startups through to mid-size companies on levelling up their online marketing presence & reach. Megan and I first connected while volunteering on the board of Kelowna Women in Business back in 2017, and I experienced first-hand the talent she has for online communications and community connections... this lady knows how to craft amazing brand messaging and leverage the power of social! She's also an incredibly talented and genuine human (we love those). This episode is filled with golden nuggets & industry wisdom as it relates to how interior designers can expertly show up on platforms like Instagram to showcase our work and build better relationships... I'm also now super inspired to try the "Voice Memo" tidbit she suggests for reaching out authentically to new followers and business connections! Watch the video version of this episode HERE ABOUT MEGAN: *Find out more about Megan and BNL online at bnlmediaconsulting.com *Follow BNL on Instagram @bnlsocial DESIGNLIFEINC.: FOLLOW on Instagram ⁠⁠⁠@designlifeinc⁠⁠ JOIN the private interior designer community on ⁠⁠Facebook⁠⁠ MENTORSHIP: If you're looking for high-level 1:1 mentorship opportunities, expertly designed templates, guides & resources, and courses on how to elevate your business game and create a thriving interior design business, check out ⁠⁠⁠designlifeinc.ca⁠⁠⁠ Do it different. Do it better. Elevate the industry.

  28. 1

    #01: Intro to The DESIGNLIFEINC. Pod

    Welcome!!! Today is LAUNCH day - stay tuned as I begin uploading NEW and pre-recorded episodes all about creating your very own thriving interior design business to the podcast… so happy you’re here!! - Crispin FIND high-level mentorship & interior design business coaching resources at: designlifeinc.ca FOLLOW on Instagram: @designlifeinc Do it different. Do it better. Elevate the industry.

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ABOUT THIS SHOW

This is DESIGNLIFEINC. - the podcast where business meets interior design. I’m your host and fellow designer, Crispin Butterfield! With over 20+ years in the industry, I started out like most of you: no mentors, no resources, and definitely no business degree. On this podcast I share behind-the-scenes stories and strategies from my own experiences, chat with fellow designer friends, share tips and tricks from other industry experts, and inspire you to run an elevated interior design business - one episode at a time!Visit the DESIGNLIFEINC. mentorship site: https://www.designlifeinc.ca/

HOSTED BY

DESIGNLIFEINC.

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Frequently Asked Questions

How many episodes does DESIGNLIFEINC. Interior Design Business Podcast have?

DESIGNLIFEINC. Interior Design Business Podcast currently has 28 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is DESIGNLIFEINC. Interior Design Business Podcast about?

This is DESIGNLIFEINC. - the podcast where business meets interior design. I’m your host and fellow designer, Crispin Butterfield! With over 20+ years in the industry, I started out like most of you: no mentors, no resources, and definitely no business degree. On this podcast I share...

How often does DESIGNLIFEINC. Interior Design Business Podcast release new episodes?

DESIGNLIFEINC. Interior Design Business Podcast has 28 episodes. Check the episode list to see recent publication dates and frequency.

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Who hosts DESIGNLIFEINC. Interior Design Business Podcast?

DESIGNLIFEINC. Interior Design Business Podcast is created and hosted by DESIGNLIFEINC..
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