Digital Hospitality

Ross Franklin, founder and CEO of Pure Green Franchise, joins Shawn Walchef live from the Restaurant Leadership Conference in Phoenix to discuss how he scaled one of the fastest-growing wellness franchise brands in the country. Franklin shares the lessons learned from launching Pure Green in New York City, building a national wholesale operation, franchising with operators who have no restaurant background, and creating systems focused on simplicity, hospitality, and community engagement.  Wellness Franchising Is Scaling Fast – Ross Franklin built Pure Green Franchise around smaller footprints, operational simplicity, and franchise partners passionate about health and wellness, helping the brand rapidly expand across the country. Hospitality Drives Frequency – Franklin believes language and culture matter inside every store. Pure Green trains employees to treat customers like guests, creating an experience that keeps people coming back multiple times per week. AI And Tech Are Reshaping Restaurant Operations – From first-party ordering to tools like Claude and Manus, Franklin explains how restaurant brands are using AI, automation, and smarter technology systems to improve efficiency while still protecting the human side of hospitality. Episode Links Ross Franklin LinkedIn: https://www.linkedin.com/in/rossfranklin/ Pure Green Franchise: https://www.puregvreenfranchise.com/ Pure Green Franchise Instagram: https://www.instagram.com/puregreen Pure Green Franchise YouTube: https://www.youtube.com/channel/UCfTqpHOK8aQz9tWmNh6luJQ?view_as=subscriber Pure Green Franchise Facebook: https://www.facebook.com/puregreenfranchise Pure Green Franchise LinkedIn: https://www.linkedin.com/company/puregreenfranchise/ Restaurant Leadership Conference: https://informaconnect.com/restaurant-leadership-conference/ Where to find Cali BBQ MediaVisit our WebsiteFollow Restaurant Technology SubstackFollow us on InstagramFollow us on LinkedInLearn About our Media Services

In this episode of Digital Hospitality, Shawn Walchef sits down with John Smolen, SVP Sales & Customer Success at Atmosphere TV, to discuss why traditional television fails inside restaurants, bars, gyms, and other commercial spaces. Smolen explains how Atmosphere built an entirely new category of entertainment designed specifically for businesses, why attention matters more than ever in hospitality, and how operators can use content to increase guest engagement, improve the in-venue experience, and drive additional revenue after live sports end. Restaurants Need Entertainment Built For Restaurants – John Smolen believes most television was designed for people sitting quietly on a couch at home, not for guests inside busy bars and restaurants. Atmosphere TV was built specifically for commercial spaces where attention spans are shorter, sound is often off, and operators need content that keeps guests engaged. Keeping Guests Longer Creates Real Revenue – Atmosphere focuses heavily on what happens after the game ends. Smolen believes restaurants spend enormous effort driving traffic for sporting events, but often lose guests the moment the final whistle blows. Engaging content helps operators extend visits, increase orders, and create a better in-venue experience. Simple Technology Wins In Hospitality – Atmosphere’s platform was designed to remove friction for operators. Restaurants receive a streaming device, plug it into an HDMI port, and immediately access more than 30 channels of curated programming, digital signage, trivia, sports content, and family-friendly entertainment without adding operational complexity. Episode Links John Smolen LinkedIn: LinkedIn: https://www.linkedin.com/in/smolenjohn/ Atmosphere TV: https://www.atmosphere.tv/ Atmosphere TV LinkedIn: https://www.linkedin.com/company/atmospheretv/ Atmosphere TV Instagram: https://www.instagram.com/atmospheretv/ Atmosphere TV Facebook: https://www.facebook.com/atmospheretv/ Where to find Cali BBQ MediaVisit our WebsiteFollow Restaurant Technology SubstackFollow us on InstagramFollow us on LinkedInLearn About our Media Services

Bala Subramaniam, co-founder of Bites, explains why the future of restaurant ordering may live inside AI platforms like ChatGPT instead of traditional delivery apps. After years at Amazon, Instacart, and LinkedIn, Subramaniam set out to solve one of hospitality’s biggest problems: delivery platforms that drive growth while draining margins and hiding customer data from restaurants. This episode explores AI-native ordering, the economics of food delivery, POS partnerships, and why controlling discovery may become more important than controlling delivery itself. AI Is Becoming The Next Discovery Channel – Bala Subramaniam believes platforms like ChatGPT could reshape how customers discover and order food, much like the App Store changed mobile behavior. Restaurants Need Their Guest Data Back – Third-party delivery platforms control most of the customer relationship today. Bytes is focused on helping restaurants regain ownership of guest data, loyalty, and direct engagement. Hidden Fees Hurt Restaurant Margins – Bala Subramaniam argues delivery itself is not the problem. The bigger issue is the hidden commissions and discovery fees built into traditional delivery platforms. Episode Links Bala Subramaniam LinkedIn: https://www.linkedin.com/in/balachandergs/ Bites LinkedIn: https://www.linkedin.com/company/bitesai/ Where to find Cali BBQ MediaVisit our WebsiteFollow Restaurant Technology SubstackFollow us on InstagramFollow us on LinkedInLearn About our Media Services

Jegil Dugger, founder and CEO of Pye, shares how his journey from Division I athlete to restaurant technology entrepreneur shaped his approach to digital hospitality. After rebuilding his life through innovation and entrepreneurship, Dugger created kiosk technology designed to help operators reduce friction, improve service, and support every customer, including those who still rely on cash payments. This episode explores automation as a tool for hospitality, why accessibility still matters in restaurant tech, and how thoughtful design and personalization can create better guest experiences. Technology Should Reduce Friction – Jegil Dugger believes automation should support operators, not replace hospitality. Pye’s kiosk systems help restaurants handle labor shortages, speed up service, and simplify operations so teams can stay focused on guests. Accessibility Still Matters – Dugger believes restaurant technology should work for everyone, including customers who still rely on cash. Supporting all forms of payment is not just operational for Pye. It is about inclusion and making sure no guest feels excluded. Style Drives Adoption – Dugger sees restaurant technology as part of the brand experience, not just hardware. From curved touchscreens to customizable lighting, Pye focuses on creating technology that operators are proud to put inside their restaurants. Episode Links Jegil Dugger LinkedIn: https://www.linkedin.com/in/j%C3%A8gil-dugger-b57a7b59/ Pye: https://mypyepos.com/ Pye IG: https://www.instagram.com/mypyepos/ Pye Facebook: https://www.facebook.com/mypyepos/ Pye LinkedIn: https://www.linkedin.com/company/mypyepos/ Where to find Cali BBQ MediaVisit our WebsiteFollow Restaurant Technology SubstackFollow us on InstagramFollow us on LinkedInLearn About our Media Services