Digital Signage Explored

This video is an interview with Faye Bennett, founder of Faye Bennett Consultancy Services, on the Digital Signage Explored podcast. Faye discusses her company's unique focus on the operational and support phases of AV projects, working with a range of clients from end-users to manufacturers and systems integrators. The conversation covers key trends and pain points in the AV industry, including the shift from traditional break-fix models to more comprehensive, data-driven support strategies. Key Discussion Points A Unique Consultancy Niche: Faye explains how her consultancy fills a gap in the AV market by focusing exclusively on support, maintenance, and operational efficiency rather than design and specification. The Evolving Landscape of AV Support: The discussion highlights how factors like the rise of SaaS, AV over IP, and the push for better user experience (UX) have made AV support more complex and crucial than ever. Solving Client Pain Points: Faye details the common challenges clients face, such as poor service from providers, the need to justify technology investments, and the pressure to align AV strategy with broader business goals like sustainability and return-to-office (RTO) mandates. The Role of Data and AI: The conversation touches on how data analysis and AI can be game-changers for AV service operations. These tools can identify trends, improve efficiency, and help businesses make smarter decisions about their technology and real estate. Sweating Assets: Faye introduces the concept of "sweating assets," which means maximizing the lifespan of existing technology to reduce waste and align with sustainability goals. Connect with the Guests Faye Bennett: Learn more about Faye Bennett Consultancy Services and her work in the AV industry. linkedin.com/in/faye-bennett-a1a43548/overlay/photo/ Tim Baker: Find Tim on LinkedIn to connect and learn more about digital signage. https://www.linkedin.com/in/tim-baker-aa422530/ Further Resources Signagelive: Explore more content on digital signage hardware, software, and solutions. https://signagelive.com/ Learn and Explore Center: Watch previous episodes of Digital Signage Explored. Don't forget to like, subscribe, and hit the bell for more insights into the world of digital signage!

Join us for a special episode of Digital Signage Explored, recorded live at InfoComm in Orlando, Florida! Host Tim meets with Frank Larsen, CCO of Signagelive, to discuss the fascinating insights from a recent speaker's panel on AI, Generation Z, and their impact on digital signage and customer engagement. Frank shares key takeaways, including: The overwhelming 96% adoption rate of AI among Gen Z, despite a shared apprehension about its future. The unprecedented speed of AI adoption compared to the internet, highlighting the critical need for businesses to integrate AI policies and strategies. The shift in digital signage from simply informing to actively engaging audiences, especially Gen Z, who demand instant captivating content. How AI is becoming an invaluable tool for businesses, streamlining tasks like market research and email management, and freeing up human creativity. Discover why companies that fail to embrace AI risk being left behind, and how developing an AI policy can empower your business to leverage this powerful technology responsibly. Frank emphasizes that AI is not a master key but a powerful assistant, transforming how we work and interact. This episode offers a glimpse into the rapidly evolving landscape of digital signage and the crucial role AI will play in capturing the attention of future generations.

learn more at www.signagelive.com Digital Signage Explored: ISE 2025 - First Impressions & Tech Highlights! Join Tim and Joe from Signagelive as they explore ISE 2025! It's Joe's first time at the show, and he shares his initial reactions and favorite discoveries. From massive displays to innovative technologies, they cover it all. In this episode: Joe's "kid at Disney" first impressions of ISE A warm welcome in Hall 4 with BrightSign and impressive LEDs Must-see tech: Hypervision's mesmerizing moving images! Robotics and the future of integration The importance of human connection and building relationships at industry events How a support background enhances marketing interactions And forging friendships in the digital signage community! Whether you're an ISE veteran or considering attending for the first time, this episode offers a unique blend of experience and fresh perspective on the digital signage world. ISE2025 #DigitalSignage #Signagelive #Tech #Innovation #Hypervision #Robotics #IndustryEvents #Networking #BrightSign

Learn more here: https://signagelive.com/screenfeed/Digital Signage Explored: Screenfeed and Signagelive Partnership Unveiled!In this exclusive episode of Digital Signage Explored, Tim and Lorna from Screenfeed reveal their groundbreaking official partnership. Learn how this collaboration brings cost-effective, high-quality content solutions to digital signage customers.Key Highlights:First official partnership between Screenfeed and SignageliveExclusive pricing for Signagelive customersDeep integration of content solutionsSelf-serve Screenfeed content coming in Q1Timestamps:0:00 Introduction1:00 Partnership Background3:00 Screenfeed Content Expertise6:00 Integration Details9:00 Industry Content Challenges11:00 Offline Content FunctionalityWhether you're a digital signage professional, reseller, or content creator, this video offers insights into the future of digital signage content delivery.

Watch more here: https://tinyurl.com/8psydze2Unlock the future of digital communication with our latest episode of Digital Signage Explored! Join Tim and Joe as they engage in an insightful conversation with ChatGPT, diving deep into the world of digital signage technology. In this episode, they tackle pressing questions about the evolving landscape of digital signage, from hardware selection to emerging trends and AI integration.What You’ll Learn:Key Considerations for Digital Signage: Discover what questions to ask when approaching digital signage for the first time, including goals, content strategy, and technical requirements.Hardware Decision-Making: Gain insights into the critical factors that influence hardware choices, such as display quality, compatibility with content management systems, and installation needs.Emerging Trends: Explore the latest trends in digital signage, including AI-powered personalization, interactive displays, and sustainability initiatives.AI's Role in Digital Signage: Understand how AI and machine learning are transforming customer engagement and content management in digital signage applications.Whether you're a seasoned professional or new to the field, this episode is packed with valuable insights that can help you navigate the complexities of digital signage. Tune in now to learn how to leverage these technologies for enhanced communication and engagement!Don't forget to like, subscribe, and hit the notification bell for more episodes on cutting-edge technology in digital signage!

Watch more here: https://tinyurl.com/8psydze2In this episode of Digital Signage Explored, Tim from Signagelive chats with Noel from Bluefin about the innovative case study featuring GHD (Good Hair Day), showcasing how intelligent digital signage is enhancing retail experiences.Key Highlights:Introduction to Bluefin: Bluefin specializes in custom digital displays that integrate intelligent technology, allowing flexibility with platforms like BrightSign and Intel.GHD Case Study: GHD has implemented a mirrored display solution that transitions from advertising to an interactive mirror, enabling customers to see themselves while using GHD products.Interactive Features: The display offers real-time styling guidance, product recognition, and adaptive lighting that enhances the shopping experience.Customer Engagement: This innovative approach increases customer interaction and dwell time, ultimately driving sales.Future of Retail Signage: The episode emphasizes the need for retailers to move beyond traditional displays and create engaging, purpose-built solutions that capture customer attention.Join us for an insightful discussion on how technology is reshaping retail environments and enhancing customer experiences!

Find out more at www.signagelive.comUnlock the potential of your digital signage with our step-by-step guide to creating an effective content strategy! In this video, Tim from Signagelive shares insights on how to streamline your internal communications through digital signage.What You’ll Discover:How to identify the key departments that can benefit from digital signage.The process of gathering content requests and categorizing them effectively.Tips for automating content and managing updates efficiently.Whether you're new to digital signage or looking to enhance your existing strategy, this video provides practical steps to make your content pop while reducing workload. Join us and transform your internal communications today!Don’t forget to like, share, and subscribe for more expert insights!

Watch more here: https://tinyurl.com/8psydze2Join us for an insightful episode of Digital Signage Explored as Tim from Signagelive interviews Giles Corbett, founder of CloudShelf. In this engaging conversation, Giles shares the innovative solutions CloudShelf offers to enhance retail experiences through digital signage.What You’ll Learn:CloudShelf Overview: Discover how CloudShelf connects retailers' product data to create dynamic digital catalogs displayed on kiosks and interactive screens, helping customers find what they need quickly.Retail Challenges: Understand the common pain points retailers face, such as product visibility and customer walkouts, and how CloudShelf addresses these issues.Diverse Customer Base: Hear examples from various sectors, including high-end butchers in Dubai and pet accessory retailers in North America, showcasing the adaptability of CloudShelf's solutions.Hub and Spoke Model: Learn about the innovative hub-and-spoke approach that allows retailers to maintain smaller storefronts while efficiently managing inventory and enhancing customer satisfaction.Impact on Sales: Gain insights into how CloudShelf not only boosts sales but also significantly improves shopper satisfaction by ensuring customers leave with their desired products.Tune in to explore how digital signage is transforming the retail landscape and discover practical strategies for enhancing customer engagement and driving sales!Don't forget to like, subscribe, and hit the notification bell for more episodes!

Watch more here: https://tinyurl.com/8psydze2In this episode of Digital Signage Explored, host Tim welcomes Jordan Feil, a digital signage consultant with over 16 years of experience. They dive deep into the essential aspects of effectively utilizing a Content Management System (CMS) for digital signage.Jordan shares his journey from working with companies like X2O Media and Navori Labs to establishing his consultancy. He emphasizes that a CMS is a powerful tool but not a magical solution; users must invest time to learn its functionalities and best practices. Both Tim and Jordan stress the importance of understanding the software's features and workflows to maximize efficiency and effectiveness.The conversation highlights common pitfalls in content creation, such as ensuring the right resolution for displays, maintaining simplicity in messaging, and allowing adequate time for viewers to absorb information. Jordan advises testing content in real-world conditions to gauge its effectiveness and encourages professionals to observe digital signage in public spaces like airports for inspiration and learning.

Watch more here: https://tinyurl.com/8psydze2Download the glossary here - https://signagelive.com/wp-content/uploads/2024/09/SL_Digital-Signage_Glossary.pdfIn this inaugural live stream episode of "Digital Signage Explored," hosts Tim and Joe dive into the complexities of digital signage terminology.They engage in a lively discussion, tackling terms that often confuse newcomers in the industry, such as CMS, LED, and DOOH (Digital Out Of Home). With audience participation encouraged, they aim to clarify these concepts while sharing insights from their experiences. The episode serves as both an educational resource and a platform for viewers to contribute to an evolving digital signage glossary, making it a valuable watch for anyone interested in this dynamic field.Join Tim and Joe as they explore over 50 key terms, providing definitions and practical examples. They also invite viewers to share their questions and insights, fostering a collaborative learning environment. Whether you're a seasoned professional or just starting out, this episode is designed to enhance your understanding of digital signage and its applications in today's technology-driven world. Don't miss this chance to expand your knowledge!

Watch more here: https://tinyurl.com/8psydze2Boost premium sales and take your customer experience up a gear with cardealership digital signage.Do you ever feel like you’re spinning your wheels, having little in theway of additional ideas or support to help increase your customer base?If so, then cloud-based car dealership signage might just be the toolyou’ve been looking for.A scalable digital solution that’s easy to roll out, this tech instantlyupgrades and modernises the brand experience at every stage of thecustomer journey. Find out what it can do to help you target morecustomers and create an aspirational brand experience they’ll want tobuy into.

Watch more here: https://tinyurl.com/8psydze2Are you a brick-and-mortar business, looking to digitise your on-site or in-store experience?If you feel like you want to bring many of the advantages of the online customer experience to your venues or stores, then you won’t want to miss our latest Digital Signage Explored episode, with special guest IvoWouter from Nexmosphere, a leader in sensor-driven interactive digital signage solutions. Tune in to find out how you can personalise the in-store customer journey, narrow down product searches and even increase cross-selling and upselling opportunities. We explore how sensor-driven interactive digital signage is changing the game for brick-and-mortar businesses, offering them more opportunity to engage customers, as well as gain valuable analytical insights that can rival those used to drive the success of online sites. We look at specific user case examples, highlighting where interactive digital signage technology can add value. We also assess how the technology is likely to change and grow, and incorporate Artificial Intelligence (AI) to provide even more marketing possibilities.

Watch more here: https://tinyurl.com/8psydze2Why spend time and money editing your digital signage videos, when you can automate the process?! We dive right into the topic of automation for video creation in our latest Digital Signage Explored episode with Neb Savicic, co-founder of innovative video automation platform, Plainly. Find out how you can scale up your video editing and produce content in record times - at a fraction of the usual cost, using no-code solutions that are based on popular and accessible motion graphics apps, like Adobe After Effects. We discuss how you can boost the relevancy and longevity of your video campaigns, customising them, based on location, audience and location. We also reveal that, with such solutions, you’re now able to roll out your videos across more compatible screens, whatever their processing power. Discover more about how franchisors and multinationals are incorporating these solutions into their content creation plans to maximise their digital signage return on investment (ROI) and how they are helping to streamline the workflows of inhouse creative teams.

Watch more here: https://tinyurl.com/8psydze2Why settle for run-of-the-mill on-screen content, when you can now deliver wow-the-crowd experiential digital signage?!In our latest Digital Signage Explored episode, with special guest, Brian Rowley, Chief Marketing Officer from BrightSign, we share how you can turn ordinary everyday interactions into immersive and meaningful digital signage experiences that can help boost engagement, as well as business. Discover how you can simply create sensor-driven digital signage solutions to draw people into your offices and stores. We discuss what you can do with everything from lift and learn solutions to proximity sensors, CMS real-time data integrations and more! We also reveal how you can build big-screen video walls, and flexibly use digital signage, inside or outside to great effect.

Watch more here: https://tinyurl.com/8psydze2Have you ever considered developing your own digital signage content management system(CMS)? If you already have a couple of screens, and a team with some softwaredevelopment skills, then it can be a tempting prospect, especially if you’re working on a tightbudget. In our latest Digital Signage Explored episode, we explore the question, and askwhether it is, in fact, worth the effort. To help shed light on the topic, we lean into the first-hand experience of Roland X, from X in Germany, who, in 2006, made just such a decisionto build his own CMS. The system now encompasses thirteen screens and works as bothtraditional digital signage and a live TV broadcast system. We explore what the self-buildjourney was like for Roland, what challenges he encountered, and ultimately why he wouldNOT recommend the DIY CMS route for businesses. Find out the problems organisationscould face, if they do opt for a self-build model, and why, they are likely to need to updatetheir system, even if their networks and requirements don’t grow.

Learn about Signagelive hereWhy use digital signage for schools and education? In our latest Digital Signage Explored episode, we delve into the topic to uncover the many challenges that digital signage can overcome. We discuss how digital signage for education can help inclusively communicate with students in real-time and in digital formats that are both familiar and popular.Find out how you can broadcast popular digital platforms like your establishment’s social media channels, alongside your intranet updates. Discover how you can also override scheduled content to deliver special news announcements and emergency alerts, as well as how you’re now also able to track engagement by running on-screen QR codes.

Learn about Signagelive here - https://signagelive.com/?utm_campaign=demand-gen&utm_medium=org-social&utm_source=youtube&utm_content=ep17Is digital signage all that it’s hyped up to be for quick service restaurants (QSRs)? We explore the question with the help of expert Matt Steedman, co-founder of Amped Digital, a renowned digital signage solutions company. We debunk the myths, and reveal the surprising cost-effectiveness of the solutions, as well as how they’re now being used, not simply to boost content and streamline management, but also to cut overhead costs, and drive sales. We explore the benefits of the latest generation of tech for big QSR brands, and why it’s now also helping up-and-coming QSRs level the playing field and achieve faster growth rates. Find out how digital signage is helping to future-proof businesses, and what the role of AI is likely to be.

Installing digital signage is game-changing for any business, but how can you be sure that it will go the distance?! Without proper planning, a hastily installed network is likely to end up costing you more than it should, and worse still, it could even leave you with long periods of downtime, as you struggle to update equipment and add to your number of screens over time.

You have the tech, but do you have the right approach to make the most of your retail digital signage?! As retail and digital signage expert, Simon Clapperton from TPP Retail notes, rolling out an effective in-store digital signage network takes more than just having the right equipment.The process itself requires a seismic cultural shift. However, if done the right way, the rewards can be high, not only in terms of boosting engagement, but also in terms of maximising profit margins and streamlining your overhead business costs. In the latest Digital Signage Explored episode, we discuss the topic with special guest, Simon Clapperton, and share our top tips on what you need to do to pave the way for success.

In our latest Digital Signage Explored episode, Peter features as our special guest, and shares his top tips on what you need to devise a successful content plan. We discuss everything from how specific placement and technology decisions can impact your ideas to the importance of considering architectural speed. We also share plenty of case studies for inspiration, and to help you avoid making any costly design and installation mistakes. Additionally, we offer advice on how you can preview and test your strategy by digitally placing yourself in the space and experience that you’re trying to create for viewers.

Learn about Signagelive hereAre you struggling to realise your digital transformation goals, even after the implementation of your systems and workplace digital signage?! Then, you might like to try out the process of mapping your business. This involves developing a digital blueprint of what you need to do to be successful - to achieve your profit and sustainability targets. Natalia DePalma, VP of Growth Marketing from renowned enterprise transformation software provider, Orbus, has many years of experience in helping businesses to ensure that the digital architecture they have works to support their business strategy and goals. We lean into Natalia’s experience and give you the lowdown on what you need to harness the power of your digital tools. Find out how review processes, such as application rationalisation, can help you check your rationale for using current software and functions, and quickly see if anything is being under-utilised, or if you have any duplicate functionality. Discover how capability modelling can also work to highlight the digital features you need to get your business in tip-top condition.

Learn about Signagelive here - https://signagelive.com/?utm_campaign=demand-gen&utm_medium=org-social&utm_source=youtube&utm_content=ep12Is your digital signage being ignored?!Digital signage burnout is, as Jenny Hicks, Group Head of Market Intelligence at Midwich, asserts, a real thing! Despite the fact that digital signage has been proven to be one of the most engaging platforms for content, consumers are disregarding screens, because what’s on them is so cliched and dull! So, what can be done to combat this new viewer phenomenon, digital signage burnout?! Plenty! Best of all, creating more original and interesting content doesn’t need to cost more money, or take extra time. There are many tips and tricks, as well as content management system (CMS) tools to help inspire you and make it easy to develop content that works for your viewers. Even if your brand guidelines don’t allow for much variation or originality in your content schedule, there are ways to boost engagement, whether it’s simply by experimenting with angles, and orientation, or adapting the hundreds of editable CMS template designs available. With features like on-screen QR codes, you can also boost interaction, while also connecting your in-store and online brand experiences.

Find out more about Digital Signage here

Find out more about Digital Signage here

Learn about Signagelive hereBy leveraging ChatGPT's insights, businesses can gain a deeper understanding of the environmental implications of digital signage and implement strategies to minimize their ecological footprint while maximizing the effectiveness of their signage solutions.To explore further insights on digital signage and sustainability, tune in to Digital Signage Explore or engage with ChatGPT for tailored information and guidance. Together, these resources offer a comprehensive approach to navigating the intersection of technology and environmental responsibility in the realm of digital signage.

Find out more about data in digital signage here: https://signagelive.com?utm_campaign=demand-gen&utm_medium=org-social&utm_source=podcast&utm_content=ep-9Do you have what it takes to create the right digital signage for your business?! The chances are, probably not! You may have the space - you may even have some decent content, ready to roll out, but without the right content strategy, you’re unlikely to achieve much with your digital signage. To devise the right content plan takes time and forethought. It’s, as Marco from acclaimed design studio, Muse Creative, suggests, a process, which requires you to consider the exact location in which it will be broadcast. With fifteen years of industry experience,

Find out more about data in digital signage here: https://signagelive.com?utm_campaign=demand-gen&utm_medium=org-social&utm_source=podcast&utm_content=ep-8Are you interested in creating immersive digital signage on a budget? Why spend so much on super GPU-heavy computers, sophisticated software and cameras, when you can deliver an experience that’s almost as visually rich for a fraction of the cost? With regular cameras above your screens and an extra layer of HTML on top of your existing software tools, you can create immersive experiences that evoke a sense of emotion - a sense of experience and that make people stop in their tracks. The very act of making people who approach your screen change the content can significantly boost engagement, and increase your digital signage return on investment (ROI).

Learn more about Signagelive here and meldCX hereIf you’re looking into what AI can do for your digital signage network, then you really need to understand how it works, what it can do in terms of functionality, and what the future holds for this rapidly growing technology. What equipment do you need? How can it work with digital signage, and in what kind of user case scenario? What are the security implications, and how are AI platforms rising to the challenge by, for instance, using anonymous data?Raffi Vartian from @meldCX, a company at the forefront of vision AI, answers all these questions and more! Find out why this technology, despite only being in its “infancy”, is already helping businesses to personalise their on-screen messaging. You can also learn more about Raffi’s thoughts on the advance of AI for digital signage, as well as his must-know tips on how to plan for its use and integration. Discover, for instance, why you should always talk things through and secure stakeholder buy-in, before you go ahead with any AI digital signage network.

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Find out more about data in digital signage here: https://signagelive.com?utm_campaign=demand-gen&utm_medium=org-social&utm_source=podcast&utm_content=ep-5Watch the shoulder content here: https://signagelive.com/digital-signage-explored/?wchannelid=adze1g3hms&wmediaid=n4t7a8kefpWhy settle for passive, spectator digital signage, when you can deliver a “wow-the-crowd" immersive experience? If you’re a solutions architect, or IT Manager tasked with installing digital signage for your business, the chances are that the plans you’ve made are not ambitious enough. Yes, that’s right! According to industry experts, many organisations could already be creating digital signage experiences – that is, experiential signage. They’re missing out, simply because they are not aware of what’s possible – often with the technology they already have!Matt Neutra, BrightSign Senior Product Marketing Manager and Lead Experience Engineer, has decades of experience in the field, having worked with the likes of Bose to create spectacular and immersive digital signage experiences.

Find out more about data in digital signage here: https://signagelive.com?utm_campaign=demand-gen&utm_medium=org-social&utm_source=podcast&utm_content=ep-4Tune in to find out why functional digital signage matters, and what the latest trends can do for your business. We discuss the hits and misses, what’s hot and what’s not, as well as a few top dos and don’ts. We’ll also be picking Dave’s brains about what works in terms of content creation, and what real-world user case studies for business led him to his conclusions. You might be surprised to hear what he says!

Find out more about data in digital signage here: https://signagelive.com?utm_campaign=demand-gen&utm_medium=org-social&utm_source=podcast&utm_content=ep-3There are a host of different platforms we use today to store key business data, PowerBI, Sharepoint, Intranets, and much more. How do we leverage this data on our screens to create a better-informed workplace? Justin Lachovsky, Director, of Sales & Marketing at Telecine Multimedia, sits down with Tim to discuss how Telecine helps its customers create better and more engaging content. Using data in your digital signage allows you to give your employees key metrics and information automatically. Create community and friendly competition or provide immediate logistical information to your manufacturing departments.

Find out about Signagelive here: https://tinyurl.com/mr28pv3kGrowth and change can bring its own challenges. 80% of businesses need to adapt and change in a 5-year period, which is healthy, but how do we manage these changes? We interviewed Jason Ault from Coffman Media to discuss his experience helping his customers go through changes in their business.

Find out about Signagelive here: https://tinyurl.com/mry5zutxOver 65% of the workforce in America feels like they need to receive the recognition they deserve. With the cost of replacing an employee being between 6 and 9 months of their salary, it's in the company's best interest to harness good employee recognition to reward and retain their employees. Tim goes through several case study examples and talks about NPS (Net Promoter Score) and how all of these can combine to help you build better recognition in the workplace.