Ecomm Girls Club

In this episode, Lucy and Yasmine are diving into all things marketing—on a budget.From founder-led marketing and influencer gifting to paid ads and community building, they break down what’s actually working in 2025 and what’s just hype.The girls chat about the importance of choosing the right marketing channel for your brand, why your website UX matters more than your logo, and the biggest marketing mistakes they’ve seen firsthand.Plus, Lucy shares a hilarious encounter with someone who thinks paid ads are a scam, and Yasmine explains why using Motion is her obsession.If you’ve ever felt overwhelmed about where to start with marketing, this episode is packed with practical, no-BS strategies to get your brand seen—without blowing your budget.Who Else Were You Chatting About?Odd Muse: A masterclass in founder-led marketing.Gymshark: How community-first marketing built a billion-dollar brand.Reformation: Sarcasm, style, and why tone of voice matters.Ryanair’s social media team: The kings of self-aware marketing.Kate from Ecomm Girls Club: Now running ads for Cloth Project.Who Even Are You Guys?A question we ask ourselves daily, but here’s the official answer:Yasmine Cheikh: Co-Founder of Cloth Project, based in Dubai.Lucy Greenleaf: Founder of The Leaf Group, based in Hong Kong.Oh, and they’re both obsessed with ecommerce and building community.Hang On, I Want to Join Ecomm Girls Club!Love that for you! Slide into our DMs at @ecommgirlsclub on Instagram to find out more about joining the world’s best community for women in ecommerce.Where, May I Ask, Is This Mystical Ecomm Girls Club Located?We’re global, baby! While our roots are in London, our community is active across 7 countries and growing. We also run regular in-person meetups in our hubs: London, Hong Kong, and Dubai.What Is a Spotlight Session and How Can I Join One?Spotlight Sessions are free, interactive online events we run on a whole range of topics. They’re open to everyone—not just ecom girls. (Shoutout to Dave, our most loyal attendee!)Wait, Where Are You Guys?Lucy: Lives in Hong Kong but can usually be found on a Bali surfboard.Yasmine: Based in Dubai, often juggling 9 PM calls with morning beach walks.We Want to Collaborate with You! What’s the Best Way to Get in Touch?We’d love to hear from you! Email us at [email protected] and let’s chat about how we can work together.#podcast #ecommerce #marketingtips #ecommgirlsclub #paidads #communitybuilding #founderledmarketing #womensupportingwomen

In this episode, Lucy and Yasmine are back with more laughs, lessons, and a healthy dose of ecomm drama! The girls are sharing the biggest lessons they’ve learned the hard way while building businesses. They dive into the behind-the-scenes challenges of growing brands, hiring freelancers for the first time, and even what Molly-Mae’s viral TikTok brand fail can teach us all about quality control. This episode is packed with practical advice and the usual dose of hilarious mishaps. No guests today—just Lucy and Yasmine reflecting on everything from scaling operations to navigating a global workforce across time zones. Who Even Are You Guys? A question we ask ourselves daily, but here’s the official answer: Yasmine Cheikh: Co-Founder of Cloth Project, based in Dubai. Lucy Greenleaf: Founder of The Leaf Group, based in Hong Kong. Oh, and they’re both obsessed with ecommerce and building community. Hang On, I Want to Join Ecomm Girls Club! Love that for you! Slide into our DMs at @ecommgirlsclub on Instagram to find out more about joining the world’s best community for women in ecommerce. Where, May I Ask, Is This Mystical Ecomm Girls Club Located? We’re global, baby! While our roots are in London, our community is active across 7 countries and growing. We also run regular in-person meetups in our hubs: London, Hong Kong, and Dubai. What Is a Spotlight Session and How Can I Join One? Spotlight Sessions are free, interactive online events we run on a whole range of topics. They’re open to everyone—not just ecom girls. (Shoutout to Dave, our most loyal attendee!) Wait, Where Are You Guys? Lucy: Lives in Hong Kong but can usually be found on a Bali surfboard. Yasmine: Based in Dubai, often juggling 9 PM calls with morning beach walks. We Want to Collaborate with You! What’s the Best Way to Get in Touch? We’d love to hear from you! Email us at [email protected] and let’s chat about how we can work together. #podcast #ecommerce #MOQ #branding #chinesenewyear #ecommgirlsclub #entrepreneurship #womensupportingwomen

In this episode, Lucy and Yasmine are asking the big question: Do I REALLY need to pay an agency to do that?! From branding basics to paid media and everything in between, the girls share their experiences navigating the challenges of outsourcing versus doing it yourself. They dive into when it makes sense to work with agencies or freelancers, how to avoid getting burned, and why you should always understand the services you're hiring for. Plus, they discuss their biggest lessons learned from building their own brands, the importance of a strong creative engine for ads, and why trusting your gut when hiring is key. No guests today—just Lucy and Yasmine bringing you the ultimate real talk on how to grow your business without wasting time or money. Who Even Are You Guys? A question we ask ourselves daily, but here’s the official answer: Yasmine Cheikh: Co-Founder of Cloth Project. Lucy Greenleaf: Founder of The Leaf Group.Oh, and they’re both obsessed with ecommerce and building community. Hang On, I Want to Join Ecomm Girls Club! Love that for you! Slide into our DMs at @ecommgirlsclub on Instagram to find out more about joining the world’s best community for women in ecommerce. Where, May I Ask, Is This Mystical Ecomm Girls Club Located? We’re global, baby! While our roots are in London, our community is active across 7 countries and growing. We also run regular in-person meetups in our hubs: London, Hong Kong, and Dubai. What Is a Spotlight Session and How Can I Join One? Spotlight Sessions are free, interactive online events we run on a whole range of topics. They’re open to everyone—not just ecom girls. (Shoutout to Dave, our most loyal attendee!) Wait, Where Are You Guys? Lucy: Lives in Hong Kong but can usually be found on a Bali surfboard. Yasmine: Based in Dubai, often juggling 9 PM calls with morning beach walks. We Want to Collaborate with You! What’s the Best Way to Get in Touch? We’d love to hear from you! Email us at [email protected] and let’s chat about how we can work together. #podcast #ecommerce #branding #freelancers #paidmedia #ecommgirlsclub #entrepreneurship #contentmachine #womensupportingwomen

In this episode, Yasmine and Lucy dive into the big questions about starting and scaling a side hustle into a full-blown e-commerce business. Whether you’re dreaming of launching your first Shopify store or turning a passion project into profit, this episode is packed with actionable tips, relatable stories, and honest insights. From defining your “why” to avoiding the perfection trap, they share lessons learned from their own journeys and highlight the importance of community and persistence. Plus, the girls reflect on the incredible growth of Ecomm Girls Club this year and reveal big plans for 2025 (hint: vision boards and retreats are involved!). What We Talked About Defining Your “Why”: Why passion is critical for persistence and how your motivations don’t need to be profound. Progress Over Perfection: The power of starting now and adapting as you go—because nobody loves their first version! The Numbers Game: Why understanding your costs, margins, and cash flow is non-negotiable for long-term success. Lessons From Our Journeys: How Lucy and Yasmine accidentally (and intentionally) ended up in e-commerce. Community Is Key: The value of surrounding yourself with like-minded women who understand the grind. Top Tips for Starting Your E-Commerce Journey Just Start: No one loves their first product, logo, or website—but progress beats perfection every time. Define Your Why: Find what motivates you, whether it’s freedom, creativity, or financial independence. Do the Math: Everything will cost more and take longer than you think—so plan for it! Test and Adapt: Don’t assume you know what your customer wants—let them guide you. Find Your People: Join a community (like Ecomm Girls Club!) to combat loneliness and learn from others. Avoid the Guru Trap: Most skills can be learned online or through trial and error—no need to spend thousands. Comparison Is the Thief of Joy: Focus on your progress, not someone else’s Instagram highlight reel. What’s Next for Ecomm Girls Club? 2025 is shaping up to be huge! Think vision boards, retreats, and more intimate events that bring our global community even closer together. Stay tuned for announcements, and if you’d like to sponsor an event or collaborate, we’d love to hear from you! Who Even Are We? Yasmine Cheikh: Co-Founder of Cloth Project (clothproject.co) Lucy Greenleaf: Founder of The Leaf Group (theleafgroup.io) Both are passionate about e-commerce, community building, and creating space for women to thrive in business. Stay Connected with Us Ecomm Girls Club: @ecommgirlsclub Yasmine: @yasminecheikh Lucy: @lucygreenleaf_ Get Involved! Love what you heard? Join the Ecomm Girls Club community and connect with like-minded women across the globe. 📧 Email us: [email protected] 📍 Events: London, Hong Kong, Dubai, and more! Sponsor Shoutout We’re on the hunt for sponsors to help elevate our podcast production. If you’re interested, drop us a line—we’d love to collaborate! Thanks for listening, and see you in 2025! Don’t forget to like, subscribe, and share this episode. 🎉

In this episode, Lucy and Yasmine are back for Season 2 of the Ecomm Girls Club podcast! They’re spilling the tea on the chaos of podcast mishaps (looking at you, unpressed record buttons) and reflecting on how much their lives and careers have shifted since the summer break. From scaling businesses to managing burnout, this episode is packed with honest chats about finding balance, redefining success, and navigating the holiday season hustle. Plus, the girls give an exciting update on the thriving Ecomm Girls Club community—including upcoming events like the London Festive Finale Dinner—and share tips for making the most of Q4 while planning for an epic 2025. No guests today—just Lucy and Yasmine catching up and bringing you all the real talk about ecom life, personal growth, and what’s next for Ecomm Girls Club. Who Else Were You Chatting About? Ecomm Girls Club: London Festive Finale Dinner happening on December 17th. 🎄 Grace Beverley: For her time-blocking method that’s keeping Yasmine sane this Q4. Who Even Are You Guys? A question we ask ourselves daily, but here’s the official answer: Yasmine Cheikh: Co-Founder of Cloth Project (⁠clothproject.co⁠). Lucy Greenlead: Founder of The Leaf Group (⁠theleafgroup.io⁠).Oh, and they’re both obsessed with ecommerce and building community. Hang On, I Want to Join Ecomm Girls Club? Love that for you! Slide into our DMs at @ecommgirlsclub on Instagram to find out more about joining the world’s best community for women in ecommerce. Where, May I Ask, Is This Mystical Ecomm Girls Club Located? We’re global, baby! While our roots are in London, our community is active across 7 countries and growing. We also run regular in-person meetups in our hubs: London, Hong Kong, and Dubai. What Is a Spotlight Session and How Can I Join One? Spotlight Sessions are free, interactive online events we run on a whole range of topics. They’re open to everyone—not just ecom girls. (Shoutout to Dave, our most loyal attendee!) Wait, Where Are You Guys? Lucy: Lives in Hong Kong but can usually be found on a Bali surfboard. Yasmine: Based in Dubai, often juggling 9 PM calls with morning beach walks. We Want to Collaborate with You! What’s the Best Way to Get in Touch? We’d love to hear from you! Email us at [email protected] and let’s chat about how we can work together. #podcast #ecommerce #ecommgirlsclub #community #worklifebalance #entrepreneurship #q4 #womensupportingwomen

In this episode, we’re chatting with Nicole Denholder and Christine Yu about the challenges women face when it comes to getting VC funding and angel investment. We dig into why female founders receive less funding and share some practical tips on how women can start investing, even if they don’t have a big budget. Plus, we talk about how Taylor Swift’s genius at lead generation can actually inspire entrepreneurs. If you’re looking to learn more about funding, investing, or just leveling up your financial skills, you’ll love this conversation! Who else were you chatting about? DTC brands that Nicole and Christine love:   ⁠https://retykle.com/⁠ ⁠https://nakedlab.com/⁠ ⁠https://re-vityl.com/⁠ Ollie founded by Rithika Gupta. And the incredible Taylor Swift! Who even are you guys? A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. Yasmine is the Co-Founder of Cloth Project: ⁠https://clothproject.co/⁠ Lucy is the Founder of The Leaf Group: ⁠https://www.theleafgroup.io/⁠ …aaaand they are both obsessed with ecommerce. Wait, who was your guest?  Well we had TWO for you this week - Nicole Denholder and Christine Yu , the founders of Sophia! IG: @thesophiawomen Website: ⁠https://www.sophiawomen.com/⁠ Hang on, I want to join Ecomm Girls Club? If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce. Where, may I ask, is this mystical Ecomm Girls Club located? We are international BABY. Our community is connected across 7 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai. What is a Spotlight Session and how can I join one? We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record. Wait, where are you guys? Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently. We want to collaborate with you, what is the best way to get in touch? That sounds FUN, and we would love to hear about it! Email us at ⁠[email protected]⁠

Is going viral all that it is painted out to be? In this episode, we’re joined by Celeste Hartley, a branding pro and viral poet who’s been making waves on TikTok. You might know her from her poem "Ladiez" about the magic of a girls' group chat, which blew up with 2 million views in just 24 hours (and yep, she wrote it in A&E!). Celeste spills the tea on what it’s like going viral—both the highs and the hate, like that time her TikTok about flying to Spain for a Hinge date made headlines in the Daily Mail. She also shares her best tips for cracking TikTok and why she believes you’re just one brave decision away from changing your life. Don’t miss it! Who were you chatting to this time? The amazing Celeste Hartley! Who else were you chatting about? Celeste's business ⁠https://letterstomy.co.uk/⁠ Brand that Celeste loves ⁠https://hertilityhealth.com/⁠ Who even are you guys? A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. Yasmine is the Co-Founder of Cloth Project: ⁠https://clothproject.co/⁠ Lucy is the Founder of The Leaf Group: ⁠https://www.theleafgroup.io/⁠ …aaaand they are both obsessed with ecommerce. Wait, who was your guest?  Celeste Hartley! IG: @celestehartley TikTok: @celestehartley0 Website: ⁠https://letterstomy.co.uk/⁠ Hang on, I want to join Ecomm Girls Club? If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce. Where, may I ask, is this mystical Ecomm Girls Club located? We are international BABY. Our community is connected across 7 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai. What is a Spotlight Session and how can I join one? We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record. Wait, where are you guys? Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently. We want to collaborate with you, what is the best way to get in touch? That sounds FUN, and we would love to hear about it! Email us at ⁠[email protected]

In this episode, Yasmin and Lucy dive deep into the complexities of hiring within the e-commerce industry. They share personal insights and experiences on hiring mistakes, effective strategies, and the importance of finding the right cultural fit. The hosts also explore the benefits and challenges of remote work, opting for freelancers, and the delicate balance between work flexibility and team cohesion. The discussion broadens to encompass the highs and lows of their entrepreneurial journeys, including Yasmin's engaging venture into TikTok Lives and Lucy's passion for Chinese social media platforms. The hosts candidly address the frustrating notion of shadow banning on platforms like TikTok and the necessity of understanding paid media to avoid potential pitfalls when working with agencies. Timestamps: 04:07 Took a chance on TikTok, saw potential. 07:07 Struggle with online platforms; seek influential connections. 12:03 China's Little Red Book is Instagram equivalent. 14:32 Western brands emerging in influencer marketing trend. 17:39 Highly demanding lifestyle, but worth it socially. 22:17 Experiences with hiring: different models, challenges. 22:56 Rushing hiring process leads to costly mistakes. 28:11 Found great worker after interviewing 30 candidates. 32:04 Podcast "The Operators" is advanced and interesting. 33:24 Understanding paid ads pivotal for ecomm success. 36:27 Hire experts for what you love doing. 40:43 Balancing work and freedom seems challenging. 42:15 Best talent works freelance for better income. Hit the subscribe button on YouTube or your favorite podcast platform to stay updated, and join the conversation by searching for @ecommgirlsclub on Instagram. Follow Yasmin and Lucy for more behind-the-scenes content at @yasminecheikh and @lucycg. - Who were you chatting to this time? Each other, because we do that all the time anyway, so we thought we’d hit record. - Who even are you guys? A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/ Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/ …aaaand they are both obsessed with ecommerce. - Hang on, I want to join Ecomm Girls Club? If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce. - Where, may I ask, is this mystical Ecomm Girls Club located? We are international BABY. Our community is connected across 8 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai. - What is a Spotlight Session and how can I join one? We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an Ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record. - Wait, where are you guys? Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently. - We want to collaborate with you, what is the best way to get in touch? That sounds FUN, and we would love to hear about it! Email us at [email protected]

In this episode, Yasmin and Lucy dive deep into their complex relationship with Instagram, balancing its professional benefits with the personal pressures it brings. They also explore different advertising strategies, emphasizing the effectiveness of user-generated content (UGC) and ethical considerations in ad campaigns. Throughout their discussion, they share personal stories about setting boundaries, their experiences as eldest daughters, and the challenges of running a creative agency. The hosts discuss the importance of collaboration in creative processes and the competitive nature of agency work, highlighting the value of consistent innovation and maintaining a brand's integrity. They also touch upon the impact of their public presence on personal lives, particularly in dating and family dynamics, offering insights into how they navigate these challenges. Timestamps: 00:00 Exploring organizational growth dynamics in brand work. 04:47 Working with premium brands, balancing branding and profit. 07:38 Ads pushing boundaries for short-term growth. 12:28 Meta now deems ads with 4+ exposures fatigued. 13:06 Get signed up for ads library platforms. 19:15 Embracing Instagram to share my experiences. 21:01 Used to focus on launching brands, not Instagram. 22:51 Close ones accept you; others' opinions don't matter. 26:29 Signs and traits of eldest daughter syndrome. 31:06 Developing people-pleasing tendencies through business experience. 34:22 Relating to Dad's business success, seeking guidance. 38:36 Recommendation for a podcast called The Operators. 39:54 Creative agency specializing in e-commerce, content performance. 44:29 Gratitude for UK privileges and education importance. 46:50 Enjoying Coke, pondering life and possibilities. Hit the subscribe button on YouTube or your favorite podcast platform to stay updated, and join the conversation by searching for @ecommgirlsclub on Instagram. Follow Yasmin and Lucy for more behind-the-scenes content at @yasminecheikh and @lucycg. - Who were you chatting to this time? Each other, because we do that all the time anyway, so we thought we’d hit record. - Who even are you guys? A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/ Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/ …aaaand they are both obsessed with ecommerce. - Hang on, I want to join Ecomm Girls Club? If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce. - Where, may I ask, is this mystical Ecomm Girls Club located? We are international BABY. Our community is connected across 8 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai. - What is a Spotlight Session and how can I join one? We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an Ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record. - Wait, where are you guys? Hong Kong is home to Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently. - We want to collaborate with you, what is the best way to get in touch? That sounds FUN, and we would love to hear about it! Email us at [email protected]

Is entrepreneurship better or worse than being in traditional employment? Why is that person more successful than me? Am I where I should be right now? Should I be sharing how much I earn online? These are all questions that entrepreneurs deal with on the daily so we decided to talk about it! We shared our journeys with dealing with all of these things and how we feel about it all! Hope you enjoy :) Who were you chatting to this time? Each other, because we do that all the time anyway, so we thought we’d hit record. Who even are you guys? A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/ Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/ …aaaand they are both obsessed with ecommerce. Hang on, I want to join Ecomm Girls Club? If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce. Where, may I ask, is this mystical Ecomm Girls Club located? We are international BABY. Our community is connected across 8 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai. What is a Spotlight Session and how can I join one? We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an Ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record. Wait, where are you guys? Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently. We want to collaborate with you, what is the best way to get in touch? That sounds FUN, and we would love to hear about it! Email us at [email protected]

When we all look on Instagram and see so many successful people with successful businesses it can be so easy to feel like a failure because they make it look so easy. Well, don't let that fool you! We are here to tell you that starting a business is hard and running it can be even harder sometimes. It can be so overwhelming especially if you are trying to do it on your own. Also, a lot of the people you are seeing online are only sharing the good times and are not sharing any of the difficult times that they have had. That is why in this episode we shared our experiences with starting our own businesses and we shared some advice that we wish we would have had before we started our businesses! Who were you chatting to this time? Each other, because we do that all the time anyway, so we thought we’d hit record. Who even are you guys? A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/ Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/ …aaaand they are both obsessed with ecommerce. Hang on, I want to join Ecomm Girls Club? If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce. Where, may I ask, is this mystical Ecomm Girls Club located? We are international BABY. Our community is connected across 8 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai. What is a Spotlight Session and how can I join one? We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an Ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record. Wait, where are you guys? Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently. We want to collaborate with you, what is the best way to get in touch? That sounds FUN, and we would love to hear about it! Email us at [email protected]

We are back again with another chatty podcast this week and we are doing what we do best, which is...ramble! If you ever wondered what a conversation of ours looks like, it's this. In this ep we talked about what we like to do when we feel like everything is going wrong, Lucy being the new Holly Willoughby and Yasmine is a Bridezilla but for Ecomm Girls Club? Who were you chatting to this time? Each other, because we do that all the time anyway, so we thought we’d hit record. Who even are you guys? A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/ Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/ …aaaand they are both obsessed with ecommerce. Hang on, I want to join Ecomm Girls Club? If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce. Where, may I ask, is this mystical Ecomm Girls Club located? We are international BABY. Our community is connected across 8 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai. What is a Spotlight Session and how can I join one? We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an Ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record. Wait, where are you guys? Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently. We want to collaborate with you, what is the best way to get in touch? That sounds FUN, and we would love to hear about it! Email us at [email protected]

In this episode Yas and Lucy talk all about how owning a business can impact pretty much every aspect of your life. From relationships to routines the girls share their direct experiences of the impact owning their own businesses has had on their lives! Who were you chatting to this time? Each other, because we do that all the time anyway, so we thought we’d hit record. Who else were you chatting about? Dr. Huberman (neuroscientist - a good follow if you like learning more about how your brain works! - @hubermanlab on IG). Who even are you guys? A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/ Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/ …aaaand they are both obsessed with ecommerce. Hang on, I want to join Ecomm Girls Club? If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce. Where, may I ask, is this mystical Ecomm Girls Club located? We are international BABY. Our community is connected across 8 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai. What is a Spotlight Session and how can I join one? We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record. Wait, where are you guys? Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently. We want to collaborate with you, what is the best way to get in touch? That sounds FUN, and we would love to hear about it! Email us at [email protected]

In this episode, we chatted with Liz Bradford. Liz has over 20 years of experience in high-powered roles across multiple continents and she is currently a managing director in a huge bank in Asia, oh and she also has her own incredible business "Transform Perform" on the side!! In this ep Liz shares insights on recognising and combating burnout, drawing from her own experience managing a demanding job in banking while also running her own business, and also tips on drawing boundaries and leaning into what you love doing. Who were you chatting to this time? Liz's IG: @transform.perform Who else were you chatting about? Liz’s great business https://transformperform.org/ Brands that Liz loves: https://drinkag1.com/ https://centr.com/ Who even are you guys? A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/ Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/ …aaaand they are both obsessed with ecommerce. Wait, who was your guest?  Liz Bradford, Managing Director and Entrepreneur! IG: @transform.perform Website: https://transformperform.org/ Hang on, I want to join Ecomm Girls Club? If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce. Where, may I ask, is this mystical Ecomm Girls Club located? We are international BABY. Our community is connected across 7 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai. What is a Spotlight Session and how can I join one? We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record. Wait, where are you guys? Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently. We want to collaborate with you, what is the best way to get in touch? That sounds FUN, and we would love to hear about it! Email us at [email protected]

If you haven't been living under a rock over the past couple of years, then chances are that you have heard of Liv Jenkins and her amazing jewelry brand D. Louise! When Liv was told it was time to go back into the office around the time the COVID pandemic started easing up, she knew that was not what she wanted to do, and so D. Louise was born! We sat down with Liv to talk about D. Louise, her DTC jewelry brand and how she has gotten it to where it is today! Liv talked all about the up's and down's she has experienced over the past few years, from stock disasters to spending way too much on paid ads, it is a must listen (or watch)! Who were you chatting to this time? Liv Jenkins IG: @olivialouise.jenkins Who else were you chatting about? Liv’s beautiful jewelry brand: https://www.dlouise.co.uk/ A brand that Liv loves: https://oddmuse.co.uk/ Who even are you guys? A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/ Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/ …aaaand they are both obsessed with ecommerce. Wait, who was your guest?  The lovely Liv Jenkins, Founder of the jewelry brand of the moment, D. Louise! IG: @d.louise Website: https://www.dlouise.co.uk/ Hang on, I want to join Ecomm Girls Club? If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce. Where, may I ask, is this mystical Ecomm Girls Club located? We are international BABY. Our community is connected across 7 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai. What is a Spotlight Session and how can I join one? We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record. Wait, where are you guys? Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently. We want to collaborate with you, what is the best way to get in touch? That sounds FUN, and we would love to hear about it! Email us at [email protected]

This week Yas and Lucy chatted to Leila and Jasmine, sisters who have built an incredibly successful jewelry brand, Luxe Emporium. The girls share their whole journey from starting Luxe Emporium in Leila's conservatory in lockdown, to stock nightmares, sister arguments and what it actually takes to build such a successful brand. Who even are you guys? A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/ Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/ …aaaand they are both obsessed with ecommerce. Wait, who was your guest?  Well we had TWO for you this week - Leila and Jasmine from Luxe Emporium. IG: @luxeemporiumx Leila IG: @leiladayx Jasmine IG: @jasminenemri Website: https://www.luxeemporiumx.com/ Who else were you chatting about? DTC brand that Leila and Jasmine love: ⁠https://oddmuse.co.uk/⁠ Hang on, I want to join Ecomm Girls Club? If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce. Where, may I ask, is this mystical Ecomm Girls Club located? We are international BABY. Our community is connected across 7 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai. What is a Spotlight Session and how can I join one? We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record.  Wait, where are you guys? Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently. We want to collaborate with you, what is the best way to get in touch? That sounds FUN, and we would love to hear about it! Email us at [email protected]

In this episode Yas and Lucy talk all about work-life balance and the big debate...does it even exist for entrepreneurs? Who even are you guys? A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. Hang on, I want to join Ecomm Girls Club? If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce. Where, may I ask, is this mystical Ecomm Girls Club located? We are international BABY. Our community is connected across 7 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai. What is a Spotlight Session and how can I join one? We run monthly online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record. Wait, where are you guys? Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently. We want to collaborate with you, what is the best way to get in touch? That sounds FUN, and we would love to hear about it! Email us at [email protected]

Lockdown ignited the inner entrepreneurial spirit for Ellie Carlile. Starting, quite literally, in her garden shed Ellie has built a brand with a cult following that has been a celebrity favourite multiple times over. We got down to the details of how far you can REALLY go when you have limited resources, the pressure to provide yourself with an income and a solution to a problem you are battling with yourself. Ellie’s journey has been incredible, and her passion for her work is nothing short of inspiring. Tune in to hear how she does it. 00:50:35 - Ellie's best piece of advice. 00:52:05 - Who are Ellie's favourite e-commerce businesses at the moment? Who were you chatting to this time? The wonderful Ellie Carlile. You can find her on IG @elliencarlile  Who else were you chatting about? Mainly Ellie’s incredible beauty brand https://byellie.co.uk/ What brand does Ellie love? https://plouise.co.uk/ and https://oddmuse.co.uk/ are her DTC picks of the moment. What was Ellie’s big piece of advice? Find what you are good at and focus on that because if you try to be the jack of all trades you will be the master of none! Who even are you guys? A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/ Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/ …aaaand they are both obsessed with ecommerce. Hang on, I want to join Ecomm Girls Club? If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce. Where, may I ask, is this mystical Ecomm Girls Club located? We are international BABY. Our community is connected across 8 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai. What is a Spotlight Session and how can I join one? We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record.  Wait, where are you guys? Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently. We want to collaborate with you, what is the best way to get in touch? That sounds FUN, and we would love to hear about it! Email us at hello@ecommgirlsclub.

In this episode Yas and Lucy talk all about the common struggles of running your own business. From feeling lonely to having crazy work schedules it covers everything that a lot of people don't say publicly but things that most business owners struggle with! Timestamps: 1:40 - Feeling like a failure. 5:33 - The pressure to of being in your 20's and feeling behind. 7:25 - High's and low's of entrepreneurship. 8:57 - The frustration of the beginning stages of building a business. 12:13 - Balancing multiple businesses. 13:00 - Feeling lonely. 17:33 - Yasmine's tips for productivity and feeling her best. 22:20 - If you are having a bad time just remember that everything passes! 24:32 - WhatsApp and Slack Detoxes 28:11 - Planning your day around your most productive hours. 32:00 - Tracking progress. 36:00 - Caring less what others have to say Who were you chatting to this time? Each other, because we do that all the time anyway, so we thought we’d hit record. Who else were you chatting about? Yasmine’s latest obsession = Motion app - usemotion.com  Who even are you guys? A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/ Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/ …aaaand they are both obsessed with ecommerce. Hang on, I want to join Ecomm Girls Club? If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce. Where, may I ask, is this mystical Ecomm Girls Club located? We are international BABY. Our community is connected across 8 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai. What is a Spotlight Session and how can I join one? We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an EComm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record.  Wait, where are you guys? Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently. We want to collaborate with you, what is the best way to get in touch? That sounds FUN, and we would love to hear about it! Email us at [email protected]

Chances are if you’re into fitness, you’ve heard of Courtney Black.  Throughout the pandemic Courtney became a household name with her daily workouts, and that was just the beginning of her incredibly entrepreneurial journey. A few years later, with a hugely success app to her name, we sat down with Courtney to talk about Sofina, her DTC activewear brand and her true passion project. Courtney’s refreshingly honest take on everything from stock disasters to the skincare brand that didn’t make it and the true meaning of the Sofina brand name made for one of our favourite eps yet! Timestamps: 00:02:06 - Courtney's Love For Activewear & How Sofina Started 00:05:22 - Sofina's First Drop and The Lessons Learned From That 00:7:10 - The Hardest Thing About Starting A Brand & Getting The Products To Market 00:08:53 - Stock Disasters & Almost Going Out Of Business 00:13:50 - Courtney's Skincare Brand That Unfortunately Didn't Make It 00:14:50 - Courtney's Approach To Promoting Her Sofina Products on Her Socials 00:19:35 - What Does The Sofina Team Look Like 00:23:30 - Panic Hiring & The Benefit of Having a Small Team 00:28:00 - What Is The End Goal With Sofina 00:30:46 - How Does Courtney Split Her Time Between Her Businesses? 00:35:15 - Courtney's Work Ethic 39:50 - Where Did The Name Sofina Come From? 00:42:39 - Best & Worst Thing About Starting Sofina 45:00 - Courtney's Favourite DTC Brands Who were you chatting to this time? Courtney’s IG: www.instagram.com/courtneydblack/⁠ Who else were you chatting about? Courtney’s beautiful activewear brand www.sofinaactive.com A brand that needs no intro: www.lululemon.co.uk Brands that Courtney loves: https://oddmuse.co.uk/ and ⁠https://refybeauty.com/ Who even are you guys? A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/ Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/ …aaaand they are both obsessed with ecommerce. Wait, who was your guest?  We had the amazing Courtney Black! IG: www.instagram.com/courtneydblack/ Website: https://www.sofinaactive.com/ Hang on, I want to join Ecomm Girls Club? If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce. Where, may I ask, is this mystical Ecomm Girls Club located? We are international BABY. Our community is connected across 7 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai. What is a Spotlight Session and how can I join one? We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record.  Wait, where are you guys? Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently. We want to collaborate with you, what is the best way to get in touch? That sounds FUN, and we would love to hear about it! Email us at [email protected]

Content. Chances are if you work in DTC, brand building or ecommerce you don’t go a SINGLE day without it coming up.  This week we are bringing in the pros, Liv Gascoine and Daisy Rose, Co-Founders of The Content Cloud Network to get down into the details of content strategy, user generated content (UGC), what type of content is working right now for brands and perhaps most crucially of all …what is it REALLY like to run a business with your best friend! The girls have worked with some of the industry heavyweight brands and are even currently working on a project for one of the  biggest brands in the WORLD. So if you want to know where to start with your own brand’s content plan or even become a content creator yourself, this is the ep for you. Timestamps: 00:01:38: Daisy and Liv's background and how they met! 00:04:42: How The Content Cloud Network was born. 00:07:00: What it's like building a business with your bestie. 00:09:30: Setting Professional Boundaries. 00:11:28: Debunking the myth that working for yourself means total freedom. 00:14:14: The importance of having clear roles and responsibilities in the business. 00:17:07: Daisy & Liv's advice for anyone wanting to be a content creator / anyone wanting to get into UGC content creation. 00:20:28: How The Content Cloud Network match their UGC creators with brands. 00:23:15: How many UGC creators should a brand test with? 00:25:56: What type of UGC content is performing the best at the moment? 00:31:00: Getting to work with their dream clients! 00:33:30: The importance of being present on socials / building a personal brand. 00:36:45: Tips for staying consistent on social media. 00:38:00: Best piece of advice they have ever received. 00:42:00: What DTC brands are killing it right now? Who else were you chatting about? DTC brands that Liv and Daisy love:   https://mytopicals.com/  www.rhodeskin.com https://eu.gymshark.com/ https://www.gap.com/  Who even are you guys? A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/ Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/ …aaaand they are both obsessed with ecommerce. Wait, who was your guest?  Well we had TWO for you this week - Liv Gascoine and Daisy Rose from The Content Cloud Network IG: @thecontentcloudnetwork Website: www.contentcloud.uk Hang on, I want to join Ecomm Girls Club? If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce. Where, may I ask, is this mystical Ecomm Girls Club located? We are international BABY. Our community is connected across 7 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai. What is a Spotlight Session and how can I join one? We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record. Wait, where are you guys? Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently. We want to collaborate with you, what is the best way to get in touch? That sounds FUN, and we would love to hear about it! Email us at [email protected]

What does it take to manage the creative of a DTC brand on an epic rise? Join Yas and Lucy as they chat to another Lucy: Lucy Murray, Creative Lead at Free Soul, as she reveals the intricacies of brand building, community engagement, and social media strategy. Lucy's account of what it really takes to build a loyal online community and customer base is refreshingly honest and inspiring in equal parts. Learn how Free Soul's got to their milestone of 100k followers on Instagram, what happens behind-the-scenes, and how to balance the fun and hard work of brand development. She also delves into team management, the significance of communication and the values of hard work and kindness in achieving professional success.  Timestamps 00:01:00: Community Building and Brand Development 00:06:48: The Importance of Building Community & The Growth of Free Soul's Community 00:14:48: Measuring the Success of Brand Activations 00:18:00: Milestones and Instagram Growth 00:22:33: Challenges of Social Media Management,  Business Decision-making and Team Management 00:28:00: Implementing Creative Processes 00:31:30: Feedback and Communication 00:36:23: Career Advice and Work Ethic 00:37:45: Favourite DTC Brands Who else were you chatting about? Lucy’s favourite DTC brand at the moment, that isn’t her own - https://estrid.com/ Who even are you guys? A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/ Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/ …aaaand they are both obsessed with ecommerce. Wait, who was your guest?  Lucy Murray, Creative Lead at Free Soul Lucy’s IG: @lucymurrray Free Soul: https://freesoul.komi.io/ Hang on, I want to join EComm Girls Club? If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce. Where, may I ask, is this mystical EComm Girls Club located? We are international BABY. Our community is connected across 7 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai. What is a Spotlight Session and how can I join one? We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record.  Wait, where are you guys? Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently. We want to collaborate with you, what is the best way to get in touch? That sounds FUN, and we would love to hear about it! Email us at [email protected]

How do you survive the ups and downs of the ecomm brand building rollercoaster? Is entrepreneurship something you’re born with? What do you do when it all goes wrong? How do you turn a bedroom brand into a full ecommerce juggernaut? What does the pressure of VC backing feel like? We had SO many questions for one of UK’s most transparent ecomm entrepreneurs, who started making money online before he had even left school and is known for honestly documenting his own journey building Spacegoods. Hear what Matt has to say about everything from raising to recruiting in our first guest interview episode on Ecomm Girls Club. Timestamps 00:00:34: Matt 's background in e-commerce and the unusual origins of Space Goods. 00:05:59: The challenges he faced with a previous business and the decision to start Space Goods. 00:12:02: The importance of category selection and the cost of bringing products to market. 00:15:47: The balance between remote work, in-house teams, and agency partnerships. 00:21:22: The necessity of understanding paid media for scaling a d2c brand. 00:27:54: The decision to get an office space, its impact on the team, and the lifestyle shift for Matt. 00:38:27: The importance of networking, personal branding, and being visible in the industry. 00:39:30: The balance between being authentic and oversharing. 00:45:06: The difficulties and realities of entrepreneurship. Who else were you chatting about? Matt’s favourite DTC brand at the moment, that isn’t his own - https://eatsurreal.co.uk/  Who even are you guys? A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/ Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/ …aaaand they are both obsessed with ecommerce. Wait, who was your guest?  Matt Kelly, Founder of Spacegoods and serial ecommerce entrepreneur Matt’s IG: @matthucius

“We started a club because we had no (female) friends (in ecommerce)!” Join the Ecomm Girls Club Co-Founders, Lucy Greenleaf and Yasmine Cheikh, as they navigate the challenges of building their businesses, disclose horror stories from their entrepreneurial journeys and bring in the ecommerce experts to share their wisdom on what it takes to find success in the wonderful world of online business. Each week, the girls will spill the tea on everything from running an agency with your ex to having full scale ecomm-girl-meltdowns with an honest account of what life is life working within a wild, wild industry worth $5.2 trillion. There will also be guest appearances from the incredible women that make up Ecomm Girls Club: the future Forbes cover stars that are crushing it building brands and leading the way in DTC marketing. So join the girls as they laugh, cry and try not to break their podcast tech set up whilst hopefully helping you on your own journey. —Who even are you guys?— A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. —Hang on, I want to join Ecomm Girls Club?— If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce. —Where, may I ask, is this mystical Ecomm Girls Club located?— We are international BABY. Our community is connected across 7 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai. —What is a Spotlight Session and how can I join one?— We run monthly online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record. —Wait, where are you guys?— Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently. —We want to collaborate with you, what is the best way to get in touch?— That sounds FUN, and we would love to hear about it! Email us at [email protected]

Join the Ecomm Girls Club Co-Founders, Lucy Greenleaf and Yasmine Cheikh, as they navigate the challenges of building their businesses, disclose horror stories from their entrepreneurial journeys and bring in the ecommerce experts to share their wisdom on what it takes to find success in the wonderful world of online business. Each week, the girls will spill the tea on everything from running an agency with your ex to having full scale ecomm-girl-meltdowns with an honest account of what life is life working within a wild, wild industry worth $5.2 trillion.  There will also be guest appearances from the incredible women that make up Ecomm Girls Club: the future Forbes cover stars that are crushing it building brands and leading the way in DTC marketing. So join the girls as they laugh, cry and try not to break their podcast tech set up whilst hopefully helping you on your own journey. Who even are you guys? A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. Hang on, I want to join Ecomm Girls Club? If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce. Where, may I ask, is this mystical Ecomm Girls Club located? We are international BABY. Our community is connected across 7 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai. What is a Spotlight Session and how can I join one? We run monthly online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record. Wait, where are you guys? Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently. We want to collaborate with you, what is the best way to get in touch? That sounds FUN, and we would love to hear about it! Email us at [email protected]

“We started a club because we had no (female) friends (in ecommerce)!” Join the Ecomm Girls Club Co-Founders, Lucy Greenleaf and Yasmine Cheikh, as they navigate the challenges of building their businesses, disclose horror stories from their entrepreneurial journeys and bring in the ecommerce experts to share their wisdom on what it takes to find success in the wonderful world of online business. Each week, the girls will spill the tea on everything from running an agency with your ex to having full scale ecomm-girl-meltdowns with an honest account of what life is life working within a wild, wild industry worth $5.2 trillion.  There will also be guest appearances from the incredible women that make up Ecomm Girls Club: the future Forbes cover stars that are crushing it building brands and leading the way in DTC marketing. So join the girls as they laugh, cry and try not to break their podcast tech set up whilst hopefully helping you on your own journey.