eComm Unfiltered

Host Katie Deter, Event Marketing Manager at 8fig, brings on Daniel Okon, CEO at ACTIV to dive into strategies for founders looking to increase sales, build their brand online, have positive customer interactions for profitable growth and more!

Host Katie Deter chats with Nathan Lawrence Founder & CEO of Torus Pet about the hurdles of establishing a pet business during the pandemic, unique marketing challenges, and shares valuable insights on navigating the Amazon and Shopify store setup.

Host Katie Deter chats with D.R.E.A.M. Pet Food, a brand built on bringing hip hop culture to a not-so-diverse pet industry. Founders Jaime Cooper and Paul Paige chat about their inspiration, lessons learned so far, and the importance of customer relationship equity, persistence, and accessing the right networks.

Host Katie Deter is joined by Baobab Clothing Co-Founder, Brandon Davenport, who dives into his journey of creating a super custom apparel product, how he balances a premium product with mass appeal, and his experiences launch on Kickstarter and going through Shark Tank.

Meghan Herman, Founder of women's apparel brand, HarperSage, talks with host, Katie Deter, about launching a sustainable brand that represents both sides of a woman, while scaling with primarily organic, grassroots marketing strategies.

Host Katie Deter, Event Marketing Manager at 8fig chats with guest Meesha Farzaneh, founder of Meesha Farzaneh jewelry. In this episode Meesha talks about how creating a healthy outlet for stress (making clay jewelry) became a business endeavor, how art and music from events like Burning Man inspire her pieces, and how to battle imposter syndrome. Listen along to hear more about her journey and how she gained popularity after model Gigi Hadid wore a pair of her earrings at an event.

Host Katie Deter, Event Marketing Manager at 8fig, brings on Kate Morton, Founder of Funk It Wellness, a seed cycling product for period regulation, and Kate dives into how the brand got started, the kind of taboos she deals with, the power of an organic social strategy, and maybe even a vulva costume.

Host Katie Deter chats with élevé sparkling water founders Tanya Major and Dianna Aguilar about the inspiration behind their adaptogen brand, surprises and missteps along the way, what it takes to start from the ground floor and what's next for this zeroproof lifestyle brand.

In this episode Katie Deter chats with eCommerce business founder, Tanisha Morgan. Tanisha discusses how she launched Fay People during COVID, a business providing humorous last minute gifts. Tanisha and Katie chat about the ups and downs of managing an online business as well as share a few laughs!