PODCAST · business
Ecommerce Edge
by Olly Springate
Ecommerce marketing strategies, tips and real world case studies to help your business generate more sales, bookings and subscriptions through your online checkout.
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4
Why Your Ecommerce Business Needs A Product Feed
Direct Shopify-to-ad-platform integrations hurt e-commerce performance. Using a feed management platform to optimise product data improves visibility, reduces costs, and enables profit-based campaign optimisation.
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3
Advertising To Existing Customers
Most marketers overlook post-purchase advertising. But it's a highly cost-effective strategy to re-engage existing customers, boost brand affinity, and drive incremental sales through multi-channel ads.
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2
Smarter Scaling With Marginal CPA
Discover why your ad platform's reported CPA can mislead you when scaling budgets, and how tracking marginal CPA reveals the true cost of each additional sale.
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1
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Frequently Asked Questions
How many episodes does Ecommerce Edge have?
Ecommerce Edge currently has 4 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Ecommerce Edge about?
Ecommerce marketing strategies, tips and real world case studies to help your business generate more sales, bookings and subscriptions through your online checkout.
How often does Ecommerce Edge release new episodes?
Ecommerce Edge has 4 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Ecommerce Edge?
You can listen to Ecommerce Edge on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Ecommerce Edge?
Ecommerce Edge is created and hosted by Olly Springate.
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