Effie Bersoux

Has mental health discourse been co-opted by marketing? From self-diagnosis trends to influencer-driven branding, we examine how struggles are being repackaged as identities and sold back as products. Are we empowering people, or just making fragility a business model?

With AI encroaching on domains once thought uniquely human, from decision-making to emotional intelligence, we face urgent questions: Are we losing our sense of purpose? How do we define ourselves in an AI-driven world? As technology advances, this is not just a conversation about innovation. It’s a philosophical reckoning.

Marketing, Influence, and the Intellectual Void.Academics sneer at social media. Intellectuals dismiss marketing. And in their absence, influence is being wielded by those who know how to capture attention, not those who deserve it.