PODCAST · business
Elements of Culture Podcast
by Elements of Culture
Two leaders obsessed with one question: Why do some workplace cultures thrivewhile others implode?Every week we dig into the real stories behind culture transformation.Not theory. Not fluff. Just honest conversations with leaders who've been in the trenches.
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44
AI Isn’t the Problem Your Strategy Is
Join us as we talk with AI and technology leader Dr. Pawan Anand to unpack why so many organizations are struggling to see results with AI—and why the issue isn’t the technology itself.From staggering failure rates in AI pilots to the pressure leaders face to prove ROI, this conversation cuts through the hype and gets to the real challenge: strategy, culture, and readiness.Pawan shares insights from over 20 years in the tech industry and his doctoral research on integrating generative AI into agile environments. We explore what it actually takes to become an AI-enabled (or AI-native) organization, why data readiness is critical, and how leaders should begin thinking about AI as a “digital colleague” rather than a replacement.We also dive into:Why up to 91% of AI initiatives failHow AI is compressing timelines from months to weeksThe role of culture in determining AI successWhat leaders get wrong when rushing into AI adoptionThe future of “AI agents” and the rise of human + AI collaborationIf you’re a leader trying to make sense of AI, this episode will challenge your assumptions and give you a clearer path forward.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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43
Don’t Trade Clarity for Speed: The Leadership Mistake Costing You Talent
Empathy sounds great until a team misses the number and everyone wants answers. We sit down with Vinny Minhas, Head of Sales for the Americas at an AI-powered legal tech company, to talk about the leadership habits that actually hold a sales team together when pressure spikes. The big idea is simple and hard to execute: empathy without accountability doesn’t work, and accountability without empathy drives people out.With over 20 years of experience scaling sales teams, Vinny shares real-world insights on how leadership behaviors—not perks or incentives—shape company culture. From navigating burnout to leading through pressure, this conversation dives into what it truly takes to build high-performing, sustainable teams.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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42
From IT Staffing to Award-Winning AI: A CEO’s Bold Pivot
AI is changing business faster than most organizations can adapt. While many companies hesitated, CEO, Ankit Pathak led a bold transformation.In this episode, we unpack how he pivoted ConsultAdd Inc. from traditional IT staffing into an award-winning AI solutions firm, earning recognition as Best Bespoke AI Solutions 2025 USA. Under Ankit's leadership, the company restructured teams, retrained talent, and rebuilt its market positioning to deliver customized AI agents for Fortune 500 and high-growth companies. An incredible pivot. This is more than a conversation about technology. It’s about leadership and what it takes a fast paced, and evolving world of business.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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Why Promoting Your Best Seller Can Break Your Team
What if one of your strongest sales results is quietly undermining your culture? In this episode of Elements of Culture, Taryn and Julie sit down with Kelley Hippler, a seasoned sales leader and former executive at Forrester, to examine a leadership assumption many organizations still get wrong: that top performance automatically qualifies someone to lead people.Kelley challenges this belief by unpacking the real cost of promotion decisions made solely on numbers. Drawing from decades of experience leading high-performing teams, she explains how misaligned promotions can erode trust, stall growth, and drive top talent out the door. The conversation explores what truly defines leadership readiness—empathy, accountability, self-awareness, and the ability to elevate others—not just hit a quota.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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40
The Hidden Cost of Rapid Scaling No One Warns Leaders About
Growth isn’t a straight line; it’s a staircase with tough climbs and deceptively flat stretches. We sat down with Debra Squyres to unpack how leaders can scale with structure, protect their teams from burnout, and still delight customers at volume. Debra bridges a rare gap: she started in HR and moved into customer success, so she sees how the employee journey mirrors the customer journey—and why ignoring either one quietly erodes retention and revenue.In this conversation, we cover:The unseen cost of rapid scaling most leaders don’t anticipateWhy fast growth can strain culture, communication, and trustLeadership gaps that get exposed during hyper-growthWhen systems, people, and processes stop keeping upThe pressure leaders feel to perform while managing chaosHow decision-making changes as organizations scaleWarning signs that growth is moving faster than alignmentWhat sustainable scaling actually looks like in real lifeQuestions leaders should ask before chasing the next levelJoin us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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39
EVERYONE Is NOT Your Customer
If churn is quietly erasing your hard-won growth, this conversation will feel like a spotlight on what to fix first. We sit down with Alan Gonsenhauser, 11-time CMO and founder of Demand Revenue, to unpack how disciplined focus on the ideal customer profile turns scattered tactics into a coherent growth engine. We explore how picking the right customers, aligning go-to-market teams, and investing in brand create durable growth instead of churn-driven chaos. Alan shares a practical path from problem market fit to platform market fit and shows how to win trust with CFOs while using AI wisely.Some Key Highlights:• ideal customer profile as get, keep, grow lens• alignment across marketing, sales, product, customer success• problem to product to platform market fit stages• fewer, bigger, integrated campaigns over tactic treadmill• brand building as future pipeline and pricing power• speaking CFO: NPV, IRR, LTV to CAC, MOIC• smart cuts versus budget amputations in downturns• use AI for convergence, not strategy; fix process first• saying no as strategy and burnout prevention• career advice: cross-functional experience and learning from failureJoin us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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Sales Leadership Is a Marathon: Coaching, Transparency, and Trust for the Long Run
Sales Leadership Is a Marathon: Coaching, Transparency, and Trust for the Long Run explores how today’s most effective sales leaders are shifting away from pressure-driven, short-term tactics and toward a long-game mindset rooted in coaching, transparency, and trust.In this episode, we talk with Elise Carbone, a global sales leader, marathon runner, and female in tech. Join us as we unpack how sales leadership has evolved—from old-school motivation and metrics-only management to people-first leadership that builds sustainable performance. Our guest shares firsthand insights from scaling teams in high-growth environments, navigating cultural shifts in leadership, and learning why psychological safety, authentic coaching, and clear communication are no longer optional—they’re essential.We also discuss why burnout is one of the biggest threats to sales teams today, how leaders can create environments that support both results and well-being, and what it really means to lead like a marathon runner instead of sprinting toward short-term wins.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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37
STOP Promoting The Wrong People
In this episode we talk with Evan Hall, VP of Vendor Sales at Bottomline, to challenge a common leadership myth: that your top performer will automatically make your best manager. Evan shares his unique journey from high school guidance counselor to leading a high-performing sales team, revealing why empathy, active listening, and understanding individual motivation are the real drivers of leadership success.The conversation dives into modern sales leadership, exploring how to build a culture where employees feel seen, supported, and challenged. Evan breaks down how kindness and accountability work together, why listening is the most underrated leadership skill, and how to prevent burnout while driving measurable results. He also shares actionable tips for coaching future leaders and creating a culture that scales without losing its human touch.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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36
There Are No Unskilled Workers — Only Unwilling Leaders
Most organizations claim they have a skills gap — but what if the real issue is leadership?In this episode of Elements of Culture, we sit down with Sam Caucci, Founder & CEO of 1Huddle, to challenge the way companies think about training, onboarding, and performance. Sam breaks down why most corporate learning fails, how outdated academic models waste talent, and why the future of work depends on leaders who are willing to create challenge, competition, and continuous growth.From frontline workers to the C-suite, this conversation explores what it truly means to build culture, unlock human potential, and lead in an era shaped by AI, automation, and rapid change.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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35
Why AI Won’t Take Your Job — But Refusing to Learn It Will
AI isn’t coming for your job — but staying comfortable might be.In this episode of Elements of Culture, we sit down with Oliver Bruce, CEO of Pinpoint Media Agency, to unpack what AI actually means for leaders, teams, and the future of work. From starting a company by accident at university to scaling a global agency without outside funding, Oliver shares why adaptability—not technology—is the real differentiator.We explore why fear is slowing AI adoption inside organizations, how leaders can introduce new technology without threatening their people, and why the biggest risk isn’t AI replacing roles—but professionals refusing to learn how to work alongside it.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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From QR Codes To End-To-End Events: How One Company Scaled Mid Pandemic
In this episode, we sit down with Luke Ireland, CEO of Creventa to uncover how the company scaled from simple QR code operations to full end-to-end event experiences—in the middle of a global shutdown. This conversation challenges traditional leadership thinking and explores how innovation, culture, and courageous decision-making can thrive in uncertainty. Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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Data Over Drama: Leading Sales with Clarity, Not Chaos
Meetings stall when smart people disagree. We brought on Neil Kinnear, VP of Sales at QAD, to show how data-led discovery replaces opinion with proof, turning tense buying rooms into aligned action. Instead of pitching software, Neil walks through a practical playbook for quantifying problems with the customer’s own data, modeling scenarios live, and anchoring decisions to time-to-value and ROI that matter to executives.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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How To Attract A-Players, Lead Change, And Reduce Turnover
The hardest part of leadership isn’t writing the strategy—it’s keeping your best people energized long enough to deliver it. We sit down with CEO John Gulnac to unpack a practical playbook for retention, recruiting top performers, and steering change without burning out the team. If you’re tired of churn, slow hiring cycles, and initiatives that stall after kickoff, this conversation gives you clear, usable moves.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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31
Why One Playbook Fails In A Global Market
In this episode, we sit down with global sales leader Alexander Distadio to break down one of the biggest myths in international growth: the belief that one playbook can scale everywhere. From Brazil to New York to Europe, Alexander shares why leaders must rethink how they build teams, shape culture, and design GTM strategies when entering new markets.We dig into the realities of global expansion—why attitude often outperforms experience, why culture can’t be copy-pasted, and how leaders can equip teams with the autonomy and trust they need to succeed in diverse environments. If you're responsible for global sales, leadership, or market expansion, this episode will reshape how you think about building and scaling teams across borders.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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Sales Teams Don’t Need Pep Talks—They Need Clarity
If your sales team is missing targets, working harder than ever, and still feeling misaligned… the problem isn’t motivation. It’s clarity.In this episode of Elements of Culture with CRO, Bill Dwoinen, we unpack why sales performance has far less to do with hype, “rah-rah” leadership, or motivational speeches—and everything to do with direction, expectations, communication, and support.We explore what high-performing sales cultures actually look like, the leadership habits that build (or break) trust, and why accountability only works when teams know exactly where they’re going and how success is measured.Whether you lead a sales org, run revenue operations, or want to create a team that performs without burnout, this conversation delivers the practical insights today’s sales leaders need.You’ll learn:Why pep talks don’t fix structural problemsHow clarity increases performance across remote + hybrid teamsThe 3 pillars of modern sales leadershipWhy accountability falls apart without supportHow to create a culture where expectations, communication, and results stay alignedJoin us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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AI Was the Earthquake — Welcome to Integration Time
Imagine the earthquake already hit the day AI went mainstream, and everything since has been aftershocks. That’s the lens we bring to a fast-moving conversation with Mark Sirkin—founder, former CEO, and longtime operator across startups, nonprofits, and media—about what it really takes to lead through the AI integration era. We’re not debating whether AI matters; we’re focused on how to apply it, where to start, and how to bring people with you without breaking trust.In this episode of Elements of Culture, Marc Sirkin joins us for a candid conversation about what leaders keep getting wrong about AI, change, and creativity.Marc breaks down why the real disruption already happened — and why companies are now facing a maturity gap that can’t be bridged without courageous leadership. Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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When Teams Feel Seen, Revenue Follows
In this episode of Elements of Culture, we talk with Brittanie Knezovich, CRO at ShipSigma and unpack the real drivers of team performance—the ones leaders often overlook. It’s not about tighter dashboards, louder pressure, or more meetings. It’s about creating the conditions where people feel recognized, supported, and genuinely understood.We explore how:Psychological safety fuels accountability“Coaching with curiosity” transforms performance conversationsRecognition and visibility drive stronger executionCaring leadership in high-pressure environments leads to better outcomesSmall culture decisions compound into big revenue resultsThrough real stories and practical examples, you'll learn why the most effective modern leaders focus less on control and more on connection—and how seeing your team more clearly can unlock the metrics that matter.Perfect for leaders, managers, and anyone shaping workplace culture.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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27
Solution Selling Is Dead: Here’s What Modern Buyers Really Want
In this episode, VP of Sales, Keith Abramson doesn’t hold back: solution selling is over. Today’s buyers are drowning in information, starved for time, and completely done with salespeople who expect them to explain their problems. Keith breaks down why sellers must earn the right to ask questions—by leading with insight, not interrogation.He exposes the traps sales leaders fall into (including managing deals instead of developing people), the coaching blind spots crippling team performance, and the real reason cutting sales enablement is a massive mistake. We also unpack the huge divide between AI-native sellers and those resisting new tools—and why that gap will determine who succeeds over the next decade.This conversation reveals exactly what modern buyers expect and how elite sales teams are responding. If you’re still relying on scripts, product pitches, or old-school discovery, this episode is your wake-up call.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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26
You Can’t Coach Motivation: Why Top Performers Always Rise
In this episode with Eric Lurie, VP of Sales at Zeb, we unpack the truth behind performance, motivation, and what separates top performers from everyone else. Eric shares why you can’t coach motivation—you can only coach the people who already have it. We dig into how leaders unintentionally build cultures that look productive on the surface but lack true ownership, why accountability often feels threatening to those without internal drive, and the shifts organizations must make if they want real excellence—not just the appearance of effort. This conversation challenges leaders to rethink how they hire, coach, and set expectations in a world where motivation is becoming a competitive advantage.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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25
How AI Is Changing Sales And Why Your Humanity Matters
What if the more we automate sales, the more buyers crave what only humans can deliver? We sit down with Jeff Kirchick, VP of Sales at Zorro, to unpack how authenticity becomes a competitive edge as AI makes personalization cheap and point-solution tools interchangeable. Jeff shares how a creative writing background shaped his sales philosophy, why seven-figure deals still hinge on trust, and how leaders can coach teams beyond scripts to real connection.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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24
Scaling Teams Across Borders: The Hidden Mistake Companies Make When Expanding Globally
What if the very systems you built to scale are the ones holding your team back? In this episode of Elements of Culture, we sit down with Huub Wevers, Chief Revenue Officer at Nomentia, to explore what happens when leadership outgrows its own playbook.Most companies claim to value culture, but few know how to preserve it when crossing borders. Huub challenges the idea that success comes from standardization — revealing how the best global leaders win by adapting, not replicating. From sales strategies to team dynamics, he exposes the pitfalls of one-size-fits-all leadership and shows why flexibility is the new competitive advantage.If you believe scaling is about efficiency, this episode will make you rethink everything you know about growth, leadership, and what it really means to build a unified team in a divided world.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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23
Stop Promoting Your Best Reps: The Leadership Gap No One Talks About
We’ve all seen it — your top performer crushes their sales goals, so you promote them to manager… and suddenly everything starts to fall apart.In this episode of Elements of Culture, Laura Skinner sits down with Mark Zides, author, founder, and leadership coach, to unpack one of the most common mistakes companies make: assuming great sellers automatically become great leaders.They dig into what real leadership development looks like, how to build trust and accountability inside high-performing teams, and why culture—not quotas—ultimately drives sustainable growth.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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22
Business Without Humanity Fails: Why Compassionate Leadership Is the Future
What if the future of business isn’t about profit margins, innovation, or even performance — but humanity?In this episode of The Elements of Culture, we chat with Ryan Lavelle, CEO of Mpowa, to unpack what it truly means to lead with compassion in a results-driven world. Together, we talk about why the next era of leadership won’t be defined by control or metrics, but by empathy, trust, and the ability to see people as more than their output.Ryan shares how his faith and experience as a CEO have shaped his perspective on human-centered leadership — from navigating the tension between results and relationships, to building cultures that prioritize both excellence and care. If your business lost its humanity… what would actually be left?Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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21
Excuses Don't Build Companies
In this episode of Elements of Culture, we sit down with Kathy Slowinski, CEO of Trilogy and Kayako, to unpack what it really takes to build a culture that executes — not one that hides behind meetings, politics, or excuses.With over 150 company turnarounds under her belt, Kathy has seen it all — the bloated org charts, analysis paralysis, and fear-based leadership that quietly kill innovation. She shares how her “get sh*t done” approach, shaped by her upbringing and honed through years of leading tech transformations, drives results in an AI-driven world that often confuses activity for progress.This conversation challenges leaders to ditch performative culture and create environments where people take ownership, act with clarity, and deliver results that matter. If you lead teams, drive strategy, or simply want to stop spinning in circles — this one will challenge how you think about accountability, trust, and leadership in the modern workplace.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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20
Building Sales Cultures That Win
Everyone wants a winning sales culture — but few leaders stop to ask what that really means.In this episode of Elements of Culture, Laura Skinner sits down with Ollie Sharpe, Chief Revenue Officer at Trumpet, to explore why so many teams chase results while neglecting the culture that sustains them. Ollie brings decades of experience from LinkedIn, SalesLoft, and Trumpet to challenge the belief that success is driven by pressure, competition, or control.What if your team’s best performance isn’t a product of intensity — but of trust? What if scaling your revenue actually starts with scaling your people? This conversation will make you rethink what a “winning” culture looks like — and whether the one you’re building is built to last.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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19
Why Transparency and Autonomy Are the Secret to Team Retention
Ever watched a talented hire stall because the first win never came? In this episode of Elements of Culture, hosts Taryn and Julie sit down with Pranav Hundu, VP of Sales at Saras Analytics, to unpack what it really takes to build and scale high-performing teams in today’s evolving workplace.Join the conversation as he shares how his journey took him from engineering to sales leadership and five years scaling a startup from near $1M to near $10M. From creating a “safe nest” for your team to empowering employees through autonomy, transparency, and trust, Pranav shares what separates leaders who simply manage from those who truly inspire.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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18
How AI Is Reshaping Communication, Leadership, and the Future of Work
What happens when innovation outpaces culture?In this episode of Elements of Culture, we sit down with William Rubio, Chief Revenue Officer at CallTower, to explore how leaders can keep humanity at the center of technological transformation.William challenges the idea that AI will replace people—instead, he argues that it will reveal them. It exposes inefficiencies, highlights communication gaps, and forces organizations to confront whether their culture truly empowers people to lead from any seat.From navigating resistance to change, to building trust in distributed teams, William shares lessons learned across three decades in telecom—offering a clear message for modern leaders: if your team isn’t growing with the pace of technology, it’s not the tools holding you back. It’s your culture.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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17
Building Trust and Passion in Leadership: Lessons on Leading Dynamic Teams
What if the secret to consistent sales performance isn’t a new tool, but a culture where trust does the heavy lifting? We sit down with sales leader Todd Priest to unpack the habits that turn talented individuals into a cohesive, high-ownership team, even as technology and markets keep changing. Conversation Highlights:How to assess a new team without disrupting what already works How he builds trust fast by asking open questions, mapping strengths, and inviting people to shape the planCreating a tiered collaborative GTM model that aligns every departmentWhy honest feedback drives motivationWhy micromanagement failsHow leaders can stay adaptable and in touch with the team while driving outcomesJoin us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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16
Redefining Company Culture: Why One Size Doesn’t Fit All
Founder and CEO Max Mitcham shares his journey from burnout and self-doubt to building a thriving culture at Trigify. Through lessons on empathy, mental health, and team transparency, Max reveals what it really takes to lead in today’s remote-first, fast-paced world—and why culture isn’t one-size-fits-all.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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15
Fail Fast, Lead Boldly: What 13 Startups Taught a CEO About Growth
Entrepreneurship is equal parts failure and faith in the next step. Eric Gordon, CEO of Parakeet, joins Elements of Culture to share his story of growth—from early sales struggles to leading a thriving remote team. Hear how he learned to follow his gut, build through mentorship, and create a culture where accountability and fun coexist.We'll cover: • reverse-engineering goals into daily actions• shifting from agency to SaaS with real user pain• replacing feature dumps with discovery-led selling• hiring for mutual fit and long-term growth• building a remote culture that stays collaborative• scaling sales with talent, methodology and accountability• using customer conversations to guide product and AI bets• treating risk as a lever and failure as dataJoin us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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14
From 250 Cold Calls a Day to $40M: Building Teams That Win
What happens when a former college athlete trades the court for 250 cold calls a day—and then scales a sales org from zero to $40M? We bring on Matt Grossbard, VP of Sales at Techvera, to break down the playbook: build a culture that fuels effort, design systems that scale, and overcommunicate until clarity becomes muscle memory. From one-call closes to multi-threaded, 45-day cycles, Matt shows how to evolve process without losing the edge that wins deals.We dig into the traits that really matter—grit, coachability, and resilience—and how to screen for them whether or not a candidate ever wore a jersey. Matt shares the rituals that keep remote teams connected and motivated, including daily huddles that replace the lost buzz of an office floor. He explains why leaders must earn “juice” by staying hands-on, modeling great discovery, and proving they can help close when it counts. Trust, he argues, is built long before a tough conversation; it’s earned in the reps you run together.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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13
Why Your Mid-Performers Make or Break the Quarter
Ever wonder why some sellers win deals without a perfect pitch? In this episode, Santu Chakravorty, a CRO breaks down what actually drives sales performance—the compound effect of trust, curiosity, and coaching that turns average reps into consistent closers. We dig into hiring for spark over pedigree, the rhythm of daily coaching that lifts the middle 60%, and where AI should amplify your people, not replace them. If you lead a team or care about the real game behind revenue growth, this one’s a playbook worth listening to.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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From Shoe Sales to CRO: The Leadership Lessons That Built a $250M Team
“If you can’t change something, then you don’t get to be a manager.”This episode of Elements of Culture with Mark Kosoglow, CRO at Docebo, dives deep into what separates real leaders from caretakers.From selling shoes in Mississippi to leading teams to $250M in revenue, Mark shares the lessons behind transformational leadership, how to identify your 10X players, and why coachability and effort are the true markers of success.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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11
The #1 GTM Mistake Leaders Make
Your go-to-market isn’t a launch plan you park on a shelf—it’s a living system that needs a conductor. We sit down with CRO Remy Piazza to unpack why GTM should evolve with your product, your buyers, and your team, and why the CEO must own the score so product, marketing, sales, and customer success play in harmony. From stages like problem–market fit to platform–market fit, Remy maps the inflection points where your motions must change, the signals to watch, and the risks of clinging to a single outbound or inbound script long after your market has moved on.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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10
Stop Overcomplicating Your Sales Comp Plan
What separates good sales teams from true market leaders? In this episode, Dana Therrien breaks down the three levers most companies get wrong—visibility, incentives, and coaching—and shows how to transform them into engines of growth. From building a performance intelligence layer that empowers reps, to stripping compensation plans down to what really drives behavior.We also explore what humane leadership looks like: coaching forward instead of weaponizing tools, mentoring as stewardship rather than content dumps, and building cultures marked by humor, candor, and trust. This conversation is packed with lessons from military leadership and revenue operations, this is a roadmap for leaders ready to elevate their teams with clear data, fair pay, and integrity-first coaching.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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9
The 70-20-10 Rule That Changed My Sales Leadership
When was the last time you examined where you're focusing your coaching efforts as a sales leader? If you're like most of us, you're probably gravitating toward your superstars or your struggling performers—but as Angela Baker reveals, that's leaving your biggest opportunity untapped.Angela Baker, VP of Sales at Perceptix, shares a transformative framework that's reshaping how forward-thinking sales leaders approach team development. The 70-20-10 model suggests that while we naturally gravitate toward top performers (20%) or struggling reps (10%), the real magic happens when we concentrate on developing the middle performers (70%) who have untapped potential.Other Key Takeaways:More reps doesn't equal more pipeline - scale your sales team slowly and ensure current reps are hitting targets before expandingConsistent prospecting is critical - reps must take ownership of building their own pipeline rather than relying solely on inbound leadsPreventing burnout requires embedding wellness into daily work routines, especially for remote teamsLeadership development should include identifying future leaders and creating opportunities for them to mentor othersJoin us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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8
Transparency Beats Leadership, Every Time
John Matthews, VP of Sales at Buxton, shares powerful insights on leadership during challenging times and the evolution of corporate culture in today's rapidly changing business environment. His approach to leadership centers on empathy, transparency, and standing beside his team rather than in front of or behind them.Highlights:• True leadership is tested during tough times, not when everything is going well• Leaders must balance empathy with expectations of excellence from their teams• Modern leadership requires significantly more communication and transparency than in the past• Feedback should be direct but delivered with appropriate tonality and genuine care• Young employees aren't fundamentally different - they want clear expectations and meaningful opportunities to grow• AI will enhance sales efficiency but won't replace the human element that customers still crave• Communication is the cornerstone of effective leadership both professionally and personallyJust remember, no one's perfect, so try to get better 1% every single day.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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Curious Leaders Win: How One CRO Built Success Through Collaboration
Zachary Konopka, Chief Revenue Officer of CloudLayerAI and executive advisor for Bohemix, shares insights on implementing AI in enterprise organizations while building high-performing remote sales teams through purposeful collaboration and transparent leadership.Highlights:From living in Rome to establishing offices in New York, Zachary's diverse career spans over a decade in remote technology sales leadershipOrganizations can save 30-40% on cloud costs through optimization tools Implementation should start with solving specific problems in one business unit before expanding, using a crawl-walk-run approachBuilding remote team culture requires purposeful effort True collaboration stems from curiosity about colleagues' work and genuine interest in their perspectivesWork-life balance is essential for preventing burnoutEffective leadership means setting guardrails rather than rigid rulesTransparency must flow both top-down and bottom-up for organizations to learn and grow effectively"We don't live to work, we work to live" – remember what matters most at the end of the day.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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Adapting Leadership Across Cultures
Bruno Bilardo, VP of Sales at US Media, shares his extensive experience leading sales teams across Latin America and North America with insights on cultural adaptation and effective leadership techniques. His approach focuses on understanding individual team members, building trust through transparency, and fostering collaboration rather than unhealthy competition.Highlights: Recognizing cultural nuances is crucial when managing international teamsLatin American business culture, building personal relationships precedes business discussionsHands-on leadership establishes credibility Getting to know team members personally helps identify their strengths, weaknesses, and motivationsMental safety and transparency create stronger team performanceCollaboration should be prioritized Old-school pressure tactics damage performance and lead to poor business decisionsListen to Elements of Culture podcast for more conversations exploring the DNA of thriving organizations.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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The Future of Sales Culture with Arush Lakhani
In this episode, we talk with Arush Lakhani, VP of Sales & Revenue at CloudlEagle.ai, about what it takes to lead high-performing sales teams in today’s tech-driven landscape. From using AI to eliminate busywork to building cultures rooted in psychological safety, Arush shares real-world strategies for scaling leadership and team success.Highlights:How breaking down goals into daily actions drives clarity and resultsWhy psychological safety is a non-negotiable for sales teamsAI tools saving reps up to 70% of their timeCreating motivation through activity-based recognitionThe role of modeling behavior in leadership developmentBalancing ambition with cultural health in high-growth teamsThis episode is a must-listen for sales leaders, founders, and anyone scaling a team in the AI age.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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Finding Identity Beyond the Sales Script with Mitchell Miles
Mitchell Miles and Bee Miles share their expertise and NeWell's approach on modern sales strategies, explaining that what happens off the call is more important than what happens during a sales call. He describes sales as 80% soft skills and 20% hard skills, emphasizing the importance of permission-based selling in today's market where people love to buy but hate being sold to.• Sales requires a neutral frame where customers don't feel like they're in a sales process• Permission-based sales language removes sales resistance• Successful salespeople avoid excessive enthusiasm and rushing through objections• Sales is fundamentally about leadership - guiding people to make decisions outside their comfort zone• Mitchell shares his own personal journey from social anxiety to sales success through identity transformation• NeWell's unique approach to holistic leadership and wellness• The "I'm Not Enough" book explores Mitchell's personal transformation through addressing mind, body, and spiritCheck out free resources at NeWell.io including an employee turnover calculator, corporate wellness guide, and culture fix guide to help transform any business.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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Preventing Attrition: Secrets to Building High-Performance Company Culture
Hear from Mitchell Miles and Bee Miles from NeWell on how company culture affects employee retention, performance, and organizational health beyond just attrition metrics. Deteriorating culture often manifests as departmental silos, internal politics, excessive bureaucracy, and toxic gossip before employees actually leave. The fundamental disconnect where executives have authority but lack context while frontline employees have context but lack decision-making powerA great onboarding experience in the first 90 days dramatically increases the likelihood employees will stay for 3+ yearsEffective onboarding should include company-wide cultural elements, not just role-specific trainingCreating a shared company story and decision-making framework empowers employees while maintaining cultural alignmentLeadership changes often drive the most significant cultural shifts, either positively or negativelyThe future workplace requires adaptability as younger generations value autonomy and personal developmentIf you want to improve your company culture, start by evaluating your hiring process, enhancing your onboarding experience, and pushing decision-making power to the lowest appropriate levels in your organization.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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Why Your Best Employees Are Leaving and How to Keep Them
Mitchell Miles and Bee Miles from NeWell share how their company helps enterprises mitigate turnover through corporate wellness and executive development services, addressing what their research shows is primarily mental health-related attrition.Employee turnover is one of the largest avoidable expenses for companies, with costs between 1.5-2x annual salary to replace someoneOver 69% of millennial turnover and 81% of Gen Z turnover is mental health related, not primarily compensation-drivenTheir "retention formula" consists of belonging, growth, purpose, and trust—addressing these areas prevents attritionThe workplace has changed dramatically, with compartmentalization no longer viable; employees need integrated wellness approachesAI is creating opportunities for on-demand mental health support through tools like AI therapists that make wellness resources accessibleExecutive coaching requires humility and vulnerability from leaders—one humble client achieved their profit goals in six weeks versus months for a resistant clientTrue company culture isn't about ping pong tables or pizza parties but about psychological safety, growth opportunities, purpose beyond profit, and meritocracyJoin us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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The Great Corporate Exodus: Why Values Matter More Than Paychecks
The workplace is undergoing a profound transformation as traditional corporate culture clashes with the values of newer generations. We explore how COVID-19, changing generational priorities, and the search for purpose are reshaping what employees expect from their work environments.Corporate America is experiencing high rates of attrition as workers seek environments aligned with their personal valuesGenerational differences in workplace priorities: Boomers valued structure, Gen X sought work-hard-play-hard balance, while Millennials prioritize purpose and flexibilityCompanies must evolve beyond superficial perks like "pizza parties" to create meaningful employee experiencesModern workers are constantly connected through technology, challenging the misconception that newer generations are "lazy"Forward-thinking organizations are building company culture around their talent rather than forcing employees to conform to rigid structuresThe pandemic accelerated workplace changes that were already developing beneath the surfaceWe're excited to continue exploring these workplace shifts through conversations with professionals across different industries to understand where corporate culture is heading next.Join us weekly as we dig into the real stories behind work culture transformation.Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
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ABOUT THIS SHOW
Two leaders obsessed with one question: Why do some workplace cultures thrivewhile others implode?Every week we dig into the real stories behind culture transformation.Not theory. Not fluff. Just honest conversations with leaders who've been in the trenches.
HOSTED BY
Elements of Culture
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