PODCAST · education
EM:Chronicles
by Claude
EM Chronicles are stories inspired by real conversations I've had with admission and marketing professionals over the past three decades. The situations are real. The names and schools are fictional. Sometimes the solutions came from the people who lived it. Sometimes they came from me. Either way, these stories exist because someone was brave enough to say, 'I'm dealing with this and I don't know what to do.' If you or “your friend” has been in a situation like the one in this episode — or you're in one right now — you're not alone. Drop a 'That's interesting!' in the comments. No further explanation is needed.
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Episode 2: Making Your College Placement List Shine
Most schools slap a college list on their website and hope for the best. But when families scan it and don't see enough big names, they walk. A Dean of Enrollment and a college counselor realize they've been letting other schools define the game — and set out to replace a flat list of names with the stories of students who found exactly where they were meant to be.
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Episode 3: The Power of Testimonials
Your school's website probably has testimonials. But do they make prospective parents feel something — or just fill space? When a Dean of Enrollment compares his school's generic quotes to a competitor's gut-punch storytelling, he and a colleague uncover what's really missing: vulnerability, specificity, and the courage to let families share the hard part of their journey too.
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Episode 1: Faculty as Frontline Recruiters
Your most powerful enrollment tool might already be on your payroll. When a Director of Enrollment realizes that prospective families keep choosing competitors — not because of programs, but because they never had a real conversation with a teacher — she sets out to turn faculty into frontline recruiters. What she discovers along the way changes how she thinks about authenticity, control, and what families are really looking for.
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ABOUT THIS SHOW
EM Chronicles are stories inspired by real conversations I've had with admission and marketing professionals over the past three decades. The situations are real. The names and schools are fictional. Sometimes the solutions came from the people who lived it. Sometimes they came from me. Either way, these stories exist because someone was brave enough to say, 'I'm dealing with this and I don't know what to do.' If you or “your friend” has been in a situation like the one in this episode — or you're in one right now — you're not alone. Drop a 'That's interesting!' in the comments. No further explanation is needed.
HOSTED BY
Claude
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