Executive Signal by Raj Khera

Your LinkedIn profile sends a message before you ever speak. In this podcast, you'll see how senior leaders are structuring their LinkedIn profiles to attract board roles, speaking invitations, investors, and inbound business conversations. Most executives treat LinkedIn like a resume. The ones getting attention treat their LinkedIn profile like a strategic positioning tool.

Learn the award-winning B2B podcast strategy from the producer behind 2M+ listens and 2 Webby Award wins. Ian Faison reveals his proven framework to drive business pipeline using carefully structured podcasts.

In this episode, you'll learn how to write hooks for your stories and see dozens of hook examples from 6-time Emmy Award Winner, I.J. Hudson. It's just as important for business storytelling as it is for any other story. Your buyer gives you about three seconds before they scroll past your content. A strong hook is what separates the content that earns those three seconds from the content that loses them.

LinkedIn content strategy can transform how executives build their company brand. Steven Friedkin, CEO of Ntiva, was at a CompUSA wearing a red shirt when someone mistook him for an employee. He was in middle school. In this episode, Steven shares his journey to becoming a Top 5 MSP and the power of executive thought leadership, the importance of authentic content on LinkedIn, and how impactful storytelling can drive company culture and client relationships.

The latest content marketing trends report by Pathfactory reveals that nearly every enterprise B2B marketer is increasing their content budgets, with a third raising spending significantly. In this podcast with their Head of Growth, Anne Marie Kilgallon, you'll see the data on what B2B leaders are prioritizing for 2026 and why these content strategy bets will lead to fast growth.

AI search is revolutionizing the way companies gain visibility online, and most executives are lagging behind. In this episode, SEO expert Nathan Gotch, CEO of Rankability and a pioneer in getting found via online search, reveals how executives and their companies can secure their spot in AI-driven search results. You'll learn actionable strategies for influencing AI platforms like ChatGPT, Perplexity, and Gemini.

This systematic approach to executive personal branding turns LinkedIn content into engagement, booked meetings and closed deals. Santosh Sharan, who took ZoomInfo from $10 to $100M in 3 years, then Apollo to $1B+ in 18 months, and RB2B from $0 to $5M in 1 year reveals exactly how he uses Linkedin marketing to attract qualified prospects and grow fast.

When Will Fuentes posts on LinkedIn, he never mentions his services. His LinkedIn growth strategy is a masterclass in CEO thought leadership. He doesn't pitch. He doesn't ask for meetings. In this video podcast, he lays out the complete playbook of what he shares strategically from client conversations, stories about coaching and his son's football team, and occasionally something about Taylor Swift. The result? Two to three qualified enterprise leads reach out to him every single week.

Many executives think about writing a book but never do it. That was me, until I finally did it and generated over $1,000,000 in new product sales within a few years despite limited book sales. In this video, learn how to go from book idea to writing a book that builds your personal brand and grows your business fast. Earn more from speaking events, consulting deals, new clients, and career growth. Learn how to write a book while you're still running your business. Naren Aryal, CEO of Amplify Publishing, shares the exact tips his authors use to become authorities in their field and grow their business. Host: Raj Khera, CEO of MakeMEDIA.

Harris Fanaroff has generated $4 million in deals for his executive clients using a strategic LinkedIn marketing playbook that most CEOs and their teams should be following. One post led to a $500,000 deal, another to a $275,000 contract - all from people within an executive's network who were sitting dormant till he shared how to activate their networks. He reveals the full playbook in this episode. It's an Executive's LinkedIn strategy masterclass. Host: Raj Khera, CEO of MakeMEDIA.

What makes a story great? Former TODAY Show producer and business storytelling expert, Patrice Poltzer, shares the exact process she uses to help executives find and tell business stories that instantly capture attention and grow their brand. Learn how to tease out the emotion buried inside every day tasks and turn it into a compelling story that grabs and retains their audience. This is a master class in B2B storytelling techniques and personal brand building. Host: Raj Khera, CEO of MakeMEDIA.