Expansion Engine

In this first episode of Expansion Engine, host Eric Oliver sits down with Jessica Yarmey—marketer, franchisor, entrepreneur, and founder of Sizzle Society and FlexSociety—for a wide-ranging conversation on brand growth in the multi-location fitness world.Jessica brings deep experience in brand marketing, franchise leadership, and marketing strategy across roles at Burger King, Club Pilates, and more. This episode explores what it really takes to scale—not just in terms of marketing campaigns, but in the structure, mindset, and decision-making that set growth-oriented businesses apart.You’ll hear Jessica’s take on:Why successful marketing at scale often comes down to structure and repeatability, not constant reinventionHow strong core values act as internal guideposts for brand alignment and team decision-makingThe role of collaboration and empathy in building franchise systems that work for both franchisors and franchiseesWhy mindset, energy, and resilience matter—especially when you're the one leading the chargeWhat can go wrong with your MarTech stack if it’s not built for scale from day oneHer perspective on the future of marketing tech, especially AI, and how to test it without overcommittingWe also talk about brand voice, marketing operations in franchise systems, and what marketers and operators need to keep in mind when scaling from one location to many.If you're a CMO, founder, or marketing leader at a multi-location fitness brand, this episode will give you valuable perspective on the frameworks—and mindset—that support sustainable expansion.🎧 Listen now to kick off the series and explore what real-world growth looks like behind the scenes.Resources & Mentions:Jessica Yarmey: Connect on LinkedInJessica’s podcast: The Society PodEric Oliver: Connect on LinkedInLearn more about Angelsmith, Inc.Rate & ReviewIf you enjoyed the episode, leave a 5-star rating and a short review on Apple Podcasts or your preferred platform. It helps others in the industry find the show.Subscribe & FollowDon’t miss future conversations with leaders shaping the growth of multi-location health and fitness brands. Subscribe on YouTube and your favorite podcast app.---------------------------Want more from Eric Oliver & Angelsmith?Website: https://angelsmith.net/LinkedIn: https://www.linkedin.com/in/thecosmonaut/Instagram: https://www.instagram.com/angelsmithinc/Facebook: https://www.facebook.com/angelsmithincYouTube: https://www.youtube.com/@AngelsmithNetBook a consultation with Eric Here