PODCAST · business
Female Fractionals
by Amanda Nizzere
Join host Amanda Nizzere on Female Fractionals, a bi-weekly podcast dedicated to successful female fractional executives and entrepreneurs. As a seasoned B2B marketing expert and fractional CMO, Amanda interviews tenured fractional executives and subject matter experts to help entrepreneurs build thriving businesses on their own terms. Tune in to explore the growing movement of fractional executives reshaping the corporate landscape and learn how to thrive in your fractional journey.
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Hiring a Fractional CMO? Watch This First | Re-Broadcast with Natalie Swan
In this popular episode of Female Fractionals, host Amanda Nizzere sits down with Natalie Swan, founder of Swan and Associates, to explore what it really means to be a fractional CMO. Natalie shares her journey from scrappy brand manager in the experiential event space to running a high-touch fractional marketing firm serving B2B companies with $5M+ in revenue.You’ll hear how she landed her first client (hint: it was her former employer), the mindset CEOs need before bringing on a fractional, and why strategy without execution is a common and costly trap. Natalie also talks about growing her business, building a lean but powerful team, and why building trust is the foundation of every successful fractional engagement.Whether you're a fractional executive yourself, or a CEO considering hiring one, this episode offers actionable insights and permission to scale with clarity—not chaos.👩💼 Guest Bio:Natalie Swan is the founder of Swan and Associates, a fractional CMO firm that helps B2B companies turn business objectives into actionable marketing strategies. Her team works with companies doing $5M+ in annual revenue, bringing a high-touch, collaborative approach to long-term marketing leadership. Learn more at swanandassociates.co or connect with Natalie on LinkedIn.💡 Topics Covered:Natalie's journey from experiential events to launching her own firmHow she landed her first client without a full website or email listThe difference between fractional leadership, consulting, and agency modelsWhat CEOs often get wrong when hiring fractionalsWhy mindset matters more than metrics in early engagementsHow Natalie built her team to stay in her zone of geniusThe value of LinkedIn recommendations and client success storiesWhat to offload as a fractional to stay strategic📚 Resources Mentioned:Project Management Tool: ClickUpBook: Shoe Dog by Phil KnightConnect with Natalie on LinkedInLearn more: swanandassociates.co⚡ Rapid Fire Answers:Productivity Hack: ClickUp for team communication and SOPsFun Fact: Traveled to 6 of 7 continents (Antarctica’s next!)Dream Skill: Singing or visual artMost Used Emoji: Too many to count—but they’re SOP-approved!🔗 Full Transcript + More Episodes:Visit femalefractionals.com for the full transcript, past episodes, and more resources for fractional executives.
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How Erin Coupe Turned Burnout into a Calling (Rebroadcast)
In this powerful rebroadcast episode, host Amanda Nizzere welcomes Erin Coupe—founder of Authentically EC, author of the best-selling book "I Can Fit That In", transformational speaker, and mindset coach—to share her extraordinary journey from burnout in high-powered corporate roles to building a soul-aligned business.After nearly two decades in global companies like Goldman Sachs and CBRE, Erin hit a turning point. She transitioned from defining herself by job titles to rediscovering her true identity. Erin shares how childhood adversity shaped her grit, why she walked away from Wall Street, and the inner work that led her to a thriving coaching business rooted in authenticity.Whether you're navigating burnout, exploring fractional work, or considering entrepreneurship, Erin’s story offers a roadmap for reclaiming your energy, identity, and joy.What You’ll Learn:Erin’s journey from financial hardship to corporate success—and why she walked awayThe two pivotal moments that catalyzed her career and mindset transformationHow to begin a soul-aligned pivot before leaving your current jobWhy action (not clarity) is the key to confidenceHow to quiet your inner critic by naming it (Erica, anyone?)What it means to ritualize your life and shift from obligation to intentionPractical tools for navigating burnout and rediscovering yourselfLinks & Resources:💼 Authentically You – Erin’s Website; https://www.erincoupe.com/→ Subscribe for alignment insights + grab Erin’s free mindset mastery guide🎧 The Erin Coupe Podcast – bite-sized wisdom in under 15 minutes📚 Order Erin's new, best-selling book, "I Can Fit That In" here: https://www.amazon.com/Can-Fit-That-Erin-Coupe/dp/B0FMBQJ9KG 👥 Want to go deeper? Apply to Erin’s private cohort experience. Podcast listeners receive $100 off if accepted.
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From C-Suite to Startup: How Brooke Skinner Ricketts Built a Career Acceleration Empire
🎙️ Rebroadcast: Episode 3In this inspiring rebroadcast, host Amanda Nizzere sits down with Brooke Skinner Ricketts, CEO of Beyond Barriers—a career acceleration platform with a mission to give every professional the tools they need to realize their full potential.Brooke's journey is anything but linear. From aspiring documentary filmmaker to waitress to accidentally landing in account planning, she climbed the corporate ladder to C-suite roles at Twitter, Cars.com, and more—before taking the ultimate leap into entrepreneurship during the pandemic.Now, she's helping thousands of ambitious professionals break through career plateaus, navigate workplace challenges, and accelerate their growth through what she calls "career fitness"—a 12-week transformational program that goes far beyond traditional professional development.🔑 Key Takeaways:On Taking the Leap:"Leap and the net will find you"—Brooke's guiding principle for taking risks throughout her careerHow COVID became an accelerant for purposeful work and entrepreneurshipWhy building something new required letting go of "renovating and watering" other people's companiesOn Career Acceleration:Why ambitious people rarely get stuck because of ability—it's the navigational skills they're missingThe five pillars of career fitness: Clarity, Courage, Commitment, Conviction, and CommunityHow to move from "should I speak up?" to "what am I going to say?"On Boundary-Setting & Self-Care:The simple framework: What are the three things you need to accomplish today, this week, this month, and this year?Why accountability partners are essential (both personal and professional)The practice of "controlling the controllables" in uncertain timesOn Mentorship:Women are over-mentored and under-sponsored—and what that means for your careerHow to be strategic with your asks: Use the STAR method to make it easy for people to say yes (or no)"Just because you can doesn't mean you should"—the power of ruthless prioritizationOn Board Service:Start talking about your interest in board work—to everyoneTarget nonprofit boards strategically: choose organizations where you'll meet corporate board membersCommon misconceptions: Board work isn't a "cake job"—be prepared for bankruptcies, CEO transitions, and crisis managementFirst-time board member advice: You're there to ask smart questions, not have all the answers💡 Golden Nuggets:"Just because you can doesn't mean you should"—especially important for women who are wired to take on non-promotable workWomen have 6x more mentors but are far less likely to have sponsors"No is a complete sentence"—and it's okay to use itThe best investment in yourself might be as simple as playing tennis once a weekCareer fitness is like physical fitness: you can't go to one CrossFit class and be in shape forever🎯 Perfect For:Fractional executives navigating their entrepreneurial journeyProfessionals feeling stuck at a career inflection pointAnyone considering a leap from corporate to entrepreneurshipLeaders looking to develop their teams beyond traditional skills trainingWomen seeking board opportunities📚 Resources & Links:💼 Beyond Barriers - https://www.gobeyondbarriers.com🔗 Connect with Brooke on LinkedIn - https://www.linkedin.com/in/brookericketts/❤️ Love the show?Don't forget to like, follow, rate, and share Female Fractionals to help us grow the community and support more women in fractional leadership.
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AI Toolkit for Fractional Executives (Rebroadcast with Crys Black)
We’re bringing back one of our most popular episodes—because the insights are just that good.What happens when a fractional CMO meets the rise of AI? Magic—and massive efficiency.In this rebroadcast of Female Fractionals, host Amanda Nizzere sits down with the dynamic Crys Black, a fractional CMO and RevOps leader at Crys Black Consulting. Crys shares how she leverages over a dozen AI and tech tools to run her business, amplify client results, and even build an AI-powered digital twin to manage her social presence (yes, really!).You’ll hear how her nonlinear career—from IT to marketing to fractional life—intersects with her love of experimentation, and how AI has not only improved her workflows but also helped her create a custom Valentine’s Day album.Whether you're overwhelmed by the pace of new tools or just wondering where to start, this conversation offers inspiration, a practical roadmap, and permission to simply start playing.💡 Highlights:How Crys transitioned from Silicon Valley IT to fractional CMO lifeHer go-to AI tools, including ChatGPT, Motion, Storm, and LovableHow she preps for sales calls in just 10 minutes using deep research toolsWhy your digital twin might be your best content creator yetHer method for staying current without the overwhelmHow she used AI to win Valentine’s Day (we’re serious)✨ Fractional doesn’t have to mean frazzled. With the right tools, you can scale your value—without scaling your hours.Visit FemaleFractionals.com for the full transcript and bonus resources from this episode.
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Leadership Lessons with Kristi Gaudioso: From Microsoft to Fractional CRO
📢 Welcome (Back) to Female Fractionals! The biweekly podcast for successful female fractional executives—and those ready to take the leap. Hosted by Amanda Nizzere, each episode brings you actionable lessons and inspiration from thriving fractional leaders and experts.✨ Standout Conversation Revisited: We’re revisiting one of our most impactful episodes with Kristi Gaudioso, fractional sales leader and founder of Luminate Consulting Services. With over 25 years of experience driving sales and revenue growth from startups to enterprises (including 13+ years at Microsoft), Kristi shares her journey into fractional leadership, the power of building repeatable revenue streams, and the importance of knowing your worth in the fractional world.🔔 Don’t forget to subscribe! Know someone considering a fractional career? Share this standout conversation and help support the growing fractional movement.
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Sarena Diamond on Building a Thriving Consulting Business
In this episode of Female Fractionals, host Amanda Nizzere sits down with Sarena Diamond, CEO and founder of Diamond Solutions Group. After three decades in leadership roles at Accenture, Pepsi, and IBM, Sarena transitioned into the fractional world—where she now helps organizations navigate transformation and change management.Sarena shares her journey from corporate executive to fractional consultant, including:How she grew her business over the past three and a half yearsWhy talent sourcers like Catalent played a major role in her client pipelineThe power of LinkedIn for authentic relationship-building and visibilityPricing strategies based on value and outcomes, not hoursThe differences between fractional vs. interim roles and how to explain them to clientsHer biggest lessons learned as a solopreneur—and why she believes in giving back through “virtual coffees”Whether you’re new to the fractional space or looking to refine your business development approach, Sarena’s insights on networking, client management, and pricing will help you grow with intention.👉 Connect with Sarena on LinkedIn: Sarena Diamond
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Balancing Bold Strategy & Smart Systems with Katherine Lehman, Fractional CMO
In this episode of Female Fractionals, host Amanda Nizzere welcomes Katherine Lehman—fractional CMO, advisor, entrepreneur, and founder of KT Creativity. Katherine shares her winding journey from graphic design to revenue marketing, revealing how she’s built a thriving business by blending creative storytelling with analytical precision.Katherine opens up about:Why niching by skillset (not industry) gave her an early advantageThe real difference between consultants, advisors, and true fractional executivesHer go-to tools and how she stays up to speed in a fast-evolving industryCommon pricing mistakes—and how to stand your groundHow she balances multiple roles, including running a wellness business, without burnoutShe also reveals her favorite productivity app (hint: it’s not Notion), her unexpected start as a professional clown, and the best advice she gives new fractional leaders.Whether you’re just starting out or deep into your fractional journey, this episode is full of actionable insights on growth, pricing, positioning, and boundaries.🧰 Tools & Resources Mentioned:Motion – Katherine’s favorite productivity and calendar toolFolk CRM – for simple, intuitive relationship managementPavilion & CMO Coffee Talk – communities for ongoing professional growth🎧 Don’t Forget:Subscribe, leave a review, and share this episode with a fellow leader or aspiring fractional! Visit femalefractionals.com for the full transcript and episode links.
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From Scrappy Brand Manager to Strategic Fractional CMO with Natalie Swan
In this episode of Female Fractionals, host Amanda Nizzere sits down with Natalie Swan, founder of Swan and Associates, to explore what it really means to be a fractional CMO. Natalie shares her journey from scrappy brand manager in the experiential event space to running a high-touch fractional marketing firm serving B2B companies with $5M+ in revenue.You’ll hear how she landed her first client (hint: it was her former employer), the mindset CEOs need before bringing on a fractional, and why strategy without execution is a common and costly trap. Natalie also talks about growing her business, building a lean but powerful team, and why building trust is the foundation of every successful fractional engagement.Whether you're a fractional executive yourself, or a CEO considering hiring one, this episode offers actionable insights and permission to scale with clarity—not chaos.👩💼 Guest Bio: Natalie Swan is the founder of Swan and Associates, a fractional CMO firm that helps B2B companies turn business objectives into actionable marketing strategies. Her team works with companies doing $5M+ in annual revenue, bringing a high-touch, collaborative approach to long-term marketing leadership. Learn more at swanandassociates.co or connect with Natalie on LinkedIn.💡 Topics Covered:Natalie's journey from experiential events to launching her own firmHow she landed her first client without a full website or email listThe difference between fractional leadership, consulting, and agency modelsWhat CEOs often get wrong when hiring fractionalsWhy mindset matters more than metrics in early engagementsHow Natalie built her team to stay in her zone of geniusThe value of LinkedIn recommendations and client success storiesWhat to offload as a fractional to stay strategic📚 Resources Mentioned:Project Management Tool: ClickUpBook: Shoe Dog by Phil KnightConnect with Natalie on LinkedInLearn more: swanandassociates.co⚡ Rapid Fire Answers:Productivity Hack: ClickUp for team communication and SOPsFun Fact: Traveled to 6 of 7 continents (Antarctica’s next!)Dream Skill: Singing or visual artMost Used Emoji: Too many to count—but they’re SOP-approved!🔗 Full Transcript + More Episodes: Visit femalefractionals.com for the full transcript, past episodes, and more resources for fractional executives.
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Ep. 14: How to Niche Down and Make Your Thinking Visible with Wes Wheless
Struggling to define your niche or articulate your unique value as a fractional executive? In this episode, Amanda Nizzere sits down with Wes Wheless, founder of Develop My IP, to explore the mindset, methods, and marketing magic behind positioning yourself powerfully in a crowded consulting space.Wes, a self-described “boomerang consultant,” shares how his journey from BCG to Reforge to solo IP strategist helped him discover the power of niching down and creating “intellectual headshots” — visual frameworks that not only clarify your message but accelerate sales.Whether you're brand-new to fractional work or refining your position after a year or two, this episode will inspire you to stop hiding behind generalist messaging and start making your expertise visible.What We Cover:Why fear keeps so many consultants from choosing a niche — and how to move past itThe 5 tangible benefits of niching down (hint: more revenue, less burnout)What “intellectual property” really means (and no, you don’t need a book or lawyer)How visual frameworks speed up trust, sales cycles, and client fitStep-by-step tips for sketching your first “intellectual headshot”A behind-the-scenes look at Wes’ 2-week IP Builder SprintRapid-fire questions that reveal Wes’ favorite tools, mentors, and mindset hacksResources & Links: 🔗 Download Wes’ free guide and access referenced resources: developmyip.com/female 📬 Subscribe to “The Lightbulb,” Wes’ daily email of bite-sized consulting brilliance 🧠 Follow Wes on LinkedIn: linkedin.com/in/wheelessQuotable Moments:“Generalist thinking is survival mode. Niching down is what builds long-term momentum.” “An intellectual headshot is a visual snapshot of how you think — it speaks for you before you even show up.” “The earlier you start niching, the sooner compounding value starts to kick in.”Connect with Us: 💻 Visit femalefractionals.com for full transcripts and show notes 📲 Follow us on LinkedIn and Instagram for upcoming episodes 🎧 Don’t forget to rate, review, and share the show!
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The Rise of the Go-To-Market Officer with Kerry Curran
In this episode of Female Fractionals, Amanda Nizzere sits down with Kerry Curran—a seasoned marketing executive, founder of Revenue Based Marketing Advisors, and host of the Revenue Boost podcast—for a conversation that redefines what it means to be a fractional leader today.Kerry shares how she transitioned from traditional agency roles to becoming a sought-after fractional Chief Growth Marketing Officer. Together, they explore the evolution of the fractional CMO beyond interim roles or cost-saving hires and into a powerful, strategic partnership that enhances go-to-market (GTM) effectiveness across marketing, sales, and customer success.💡 In this episode, you’ll learn:Why pairing a fractional CMO with a full-time CMO can be a growth multiplierHow modern CMOs must evolve from brand stewards to GTM architectsWhat the emerging role of the “Chief Go-To-Market Officer” looks like in actionKerry’s GTM maturity model for aligning marketing, sales, and customer successWhy customer feedback and NPS interviews should shape your brand messagingHow agencies and B2B service firms can apply ABM principles to win high-value clientsPlus, Kerry shares her favorite meeting icebreaker, her most unusual Zoom call location, and the unusual skill that’s helped her career (spoiler: synchronized swimming may be involved).📌 Resources Mentioned:Revenue Based Marketing AdvisorsRevenue Boost PodcastPavilion (professional community Kerry recommends)Book: The 12 Week Year by Brian P. Moran📲 Connect with Kerry Curran: Find her on LinkedIn: Kerry Curran Listen to the Revenue Boost podcast on your favorite platform—🎙 Subscribe to Female Fractionals for more interviews with powerhouse women who are reshaping the executive landscape—one fractional role at a time.📍 For the full transcript and show resources, visit FemaleFractionals.com
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Ep. 12: How Beth Wanner is Redefining Parental Leave With Mother Cover
In this powerful episode, Amanda sits down with Beth Wanner, a seasoned marketing executive and the founder of Mother Cover—an innovative agency providing interim and fractional CMO coverage during parental and personal leave.Beth shares her deeply personal and professional journey through infertility, layoffs, discrimination, and ultimately entrepreneurship. Her story highlights the often unspoken challenges women face in high-level careers when starting or expanding a family.We dive into:The origin story of Mother Cover and Beth’s vision for equitable leave coverageHow Beth is building a dual-sided marketplace supporting both companies and individuals taking leaveWhy fractional and contract work is becoming a lifeline for women seeking control and flexibilityThe power of community and storytelling in launching and growing a values-driven businessPractical tips on setting boundaries, maintaining energy, and staying grounded as a fractional leader and entrepreneurWhether you’re a fractional executive, a founder navigating work-life balance, or someone planning to take leave—or cover one—this episode offers heartfelt insights and actionable takeaways.👉 Learn more about Mother Cover: mothercoveragency.com✨ For a full transcript, links, and more episodes: Visit femalefractionals.com💬 Don’t forget to follow, rate, and share the show if this episode resonated with you.
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Ep. 10: SEO in the Age of AI: Insights from Peter Bender
In this episode of Female Fractionals, Amanda sits down with digital strategist Peter Bender, founder of Sitelogic, to talk about what every fractional executive needs to know about organic search in 2025. They explore the future of SEO, the rise of LLMs, and why your website is still your most valuable digital asset.You’ll learn:Why SEO is still relevant—and how to niche down effectivelyPractical tools (free & paid) for keyword research and trend spottingHow LLMs like ChatGPT are shifting search behaviorsMetrics that matter (and ones that don’t)Why consistent branding across platforms is more crucial than everPlus, Peter shares actionable advice on how fractional CMOs and CROs can better serve clients through smarter content strategies.📌 Resources mentioned by Peter can be found at femalefractionals.com.
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Ep. 09: Fractional Finance 101 with Rebecca Blankenship
Is the money management side of your fractional business stressing you out? You’re not alone. In this episode, fractional CFO Rebecca Blankenship joins Amanda to break down the top 5 financial questions fractional leaders ask her most.From S Corp timing to how to pay yourself (without triggering red flags), cash flow vs. P&L, sales tax surprises, and profit margin benchmarks—this conversation is packed with practical, approachable advice for fractionals at any stage.Whether you’re brand new or 5 years in, this episode will leave you feeling more confident about your numbers.In This Episode:✅ When should you become an S Corp?✅ How to pay yourself and stay compliant ✅ Why your P&L doesn’t match your bank account ✅ Do you need to worry about sales tax? ✅ What’s a “good” profit margin—and how to know if you’re on track ✅ How to avoid tax season panic ✅ What is “Profit First” and why Rebecca recommends it ✅ Why confidence with finances is a skill anyone can buildConnect with Rebecca: 🌐 SnowdropBookkeeping.comEnjoying Female Fractionals?Please like, comment, share, and follow to support the show! Full transcripts & resources → FemaleFractionals.com
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Ep. 8: Michael Lopez, LinkedIn Top Voice and best-selling author of "Change: Six Science-Backed Strategies to Transform Your Brain, Body, and Behavior"
In this episode of Female Fractionals, host Amanda Nizzere sits down with Michael Lopez — author, speaker, and transformational consultant — to break down what it really takes to embrace change, especially as a fractional executive or aspiring entrepreneur.Michael shares insights from his new book, Change Six: Science-Backed Strategies to Transform Your Brain, Body, and Behavior, and explores how we can flip the script on fear, stress, and uncertainty. Whether you're already living the fractional life or contemplating your leap, this episode will rewire how you think about discomfort, motivation, and what it means to build something of your own.🔥 Episode Highlights:Michael’s eclectic background from government intelligence to corporate intrapreneur to founderWhy vision boards might actually demotivate you (GASP!)How to build a healthier relationship with stress — and why it’s critical to your growthThe myth of needing to “listen to your brain”How motivation is driven by action (not outcome)Why falling in love with the process is more powerful than achieving the end goalThe science behind why doing hard things builds a stronger brainPractical advice on pricing, outreach, and business development as a fractionalWhat Michael would do differently two years into his entrepreneurial journeyGrab Michael’s Book: Change Six: Science-Backed Strategies to Transform Your Brain, Body, and Behavior on Amazon and other major platforms. You can also find it on his website: michaeljlopez.coach✨ Learn More: Visit femalefractionals.com for the full transcript and links to everything we discussed.
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Ep. 7: Resilience, Relationships, and Reinvention: Erika Weiss on Thriving as a Fractional CMO
In this episode of Female Fractionals, Amanda sits down with Erika Weiss — a seasoned fractional CMO, founder of Elevated Brand, and adjunct professor at Loyola Marymount University. With a rich background in brand strategy, fitness, wellness, and consumer marketing, Erika shares her journey from corporate leadership to launching her own consultancy after four layoffs in four years.🔍 What You'll Learn:Why Erika left the corporate world to create her own path as a fractional executiveHer personal definition of what it really means to be “fractional” — and why embedding with the client is keyThe importance of resilience, upskilling, and building a strong professional networkHow Erika lands clients through authentic relationship-building and a standout LinkedIn presenceTactical advice for marketing yourself as a fractional, especially in competitive industriesHow she balances her roles as a consultant, professor, and mom — and why agency over her time is her biggest winWhat she wishes she’d known at the start of her fractional journey💡 Erika’s mantras: “Resilience is my ethos.” “Always be learning.” “Make friends before you need them.”📘 Mentioned in the episode:Obsessed by Emily Heyward (Erika’s favorite business book)Her mentors she wants to give a shout-out to: Gordon Ho and Suzanne Blankenship🎧 Subscribe, share, and leave a review if you enjoyed the episode! 🌐 Full transcript and links: femalefractionals.com
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Ep. 6: The AI Toolkit Every Fractional Exec Should Know—with Crys Black
What happens when a fractional CMO meets the rise of AI? Magic—and massive efficiency. You'll want to grab a pen and paper for this one!In this episode of Female Fractionals, host Amanda Nizzere sits down with the dynamic Crys Black, a fractional CMO and RevOps leader at Crys Black Consulting. Crys shares how she leverages over a dozen AI and tech tools to run her business, amplify client results, and build an AI-powered digital twin to manage her social presence (yes, really!).You’ll hear how her nonlinear career—from IT to marketing to fractional life—intersects with her love of experimentation, and how AI has not only improved her workflows but also helped her create a custom Valentine’s Day album.Whether you're overwhelmed by the pace of new tools or just wondering where to start, this episode will give you inspiration, a real-world roadmap, and full permission to just start playing.💡 Highlights:How Crys transitioned from Silicon Valley IT to fractional CMO lifeHer go-to AI tools, including ChatGPT, Motion, Storm, and LovableHow she uses deep research tools to prep for sales calls in 10 minutes flatWhy your digital twin might be your best content creator yetHer approach to staying current without getting overwhelmedHow she used AI to win Valentine’s Day (we’re serious)🔗 Resources + Links:Connect with Crys Black on LinkedInTools like MotionAI Book Mentioned: The Playground (fiction)✨ Fractional doesn’t have to mean frazzled. With the right tools, you can scale your value—without scaling your hours.Visit FemaleFractionals.com for the full transcript and bonus resources from this episode.
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Ep. 5: How Erin Coupe Turned Burnout into a Calling
In this powerful episode, host Amanda Nizzere welcomes Erin Coupe—founder of Authentically EC, transformational speaker, and mindset coach—to share her extraordinary journey from burnout in high-powered corporate roles to building a soul-aligned business.After nearly two decades in global companies like Goldman Sachs and CBRE, Erin hit a turning point. She transitioned from defining herself by job titles to rediscovering her true identity. Erin shares how childhood adversity shaped her grit, why she walked away from Wall Street, and the inner work that led her to a thriving coaching business rooted in authenticity.Whether you're navigating burnout, exploring fractional work, or considering entrepreneurship, Erin’s story offers a roadmap for reclaiming your energy, identity, and joy.What You’ll Learn:Erin’s journey from financial hardship to corporate success—and why she walked awayThe two pivotal moments that catalyzed her career and mindset transformationHow to begin a soul-aligned pivot before leaving your current jobWhy action (not clarity) is the key to confidenceHow to quiet your inner critic by naming it (Erica, anyone?)What it means to ritualize your life and shift from obligation to intentionPractical tools for navigating burnout and rediscovering yourselfLinks & Resources:💼 Authentically EC – Erin’s Website→ Subscribe for alignment insights + grab Erin’s free mindset mastery guide🎧 The Erin Coupe Podcast – bite-sized wisdom in under 15 minutes📚 Pre-order Erin’s book (coming September 2025!) – stay tuned for title reveal👥 Want to go deeper? Apply to Erin’s private cohort experience. Podcast listeners receive $100 off if accepted.
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Ep. 4: Kymm Martinez on Purpose, Power & the Pivot
Amanda Nizzere is joined by fractional CMO Kymm Martinez, CEO of Wilder Marketing Group. With a 25+ year career that spans Fortune 200 brands, nonprofits, and higher ed—including CMO roles at General Mills, the University of St. Thomas, and the American Cancer Society—Kymm now leads her own fractional marketing firm with purpose, flexibility, and impact at the core.In this refreshingly honest conversation, Kymm shares what prompted her bold leap at age 55, why she left a high-profile job with no backup plan, and how she gave herself space to figure out what came next. She discusses the difference between consulting and fractional work, the joy (and surprises) of entrepreneurship, and how she’s using automation and AI to scale her business and her network.Whether you’re thinking of launching your own fractional business or wondering what happens after you leap—this episode is packed with practical insight, inspiration, and real talk from someone who’s walking the walk.Resources & Tools Mentioned:💼 Wilder Marketing Group🧰 Tools: HubSpot CRM (free version), ChatGPT, SCORE/SBA, LinkedInFavorite Quote from Kymm:“I’m still a work in progress—but I’ve learned to stop defining myself by my last job title. I have so much more to give, and now I get to decide how and when I give it.”Love the show?Follow, rate, and share to help us spread the word about "Female Fractionals" and support women in creating careers and businesses on their own terms.
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Ep. 3 Building Beyond Barriers with Brooke Skinner Ricketts
In this inspiring episode, Amanda Nizzere sits down with Brooke Skinner Ricketts, the powerhouse CEO of Beyond Barriers—a career acceleration platform helping professionals advance with clarity and confidence. Brooke shares her winding path from aspiring documentary filmmaker to C-suite executive, and how a pandemic-era soul search led her to take the leap into entrepreneurship.From launching brands and leading IPOs to empowering thousands of professionals through community and career "fitness," Brooke offers honest insights into what it takes to grow, build, and take bold action. They discuss everything from career pivots and burnout to mentorship, board seats, and boundary-setting.Whether you're a fractional executive, an entrepreneur, or simply someone considering your next big leap—this conversation is full of golden nuggets.Resources & Links:💼 Beyond Barriers🔗 Connect with Amanda Nizzere & explore more episodes at https://www.femalefractionals.com/Love the show? Don’t forget to like, follow, rate, and share to help us grow the Female Fractionals community.
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Ep. 2 From Microsoft to Fractional CRO: Kristi Gaudioso on Building Sales Teams & Knowing Your Worth
Welcome back to Female Fractionals!In this episode, host Amanda Nizzere (Fractional CMO) sits down with Kristi Gaudioso, Founder & CEO of Luminate Consulting and a powerhouse Fractional CRO. With 25+ years of sales leadership experience — including over a decade at Microsoft — Kristi shares her journey from corporate to fractional, the lessons she's learned along the way, and how she's now scaling her own micro-firm.If you’re a fractional executive, fractional-curious, or looking to grow revenue in your own business, this episode is full of gold. ✨💡 Key Takeaways:Why your "why" matters more than your website when starting outThe difference between full-time mindset and fractional leadershipHow underpricing can actually cost you business (yes, even if you’re the best fit)Why Kristi decided to build a fractional sales teamHow creating community has helped her business — and others — grow faster🌐 Resources & Links:🔗 Kristi’s company: Luminate Consulting Services🔗 Connect with Kristi: https://www.linkedin.com/in/kristigaudioso/ 🙌 Stay Connected:💌 Learn more about Amanda & join the community: femalefractionals.com👍 Like, comment, and share this episode to support the growing fractional movement🎧 Follow us on your favorite podcast platform for more inspiring stories every two weeks
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Ep. 1 What Is a Fractional Executive? Karina Mikhli on Building Community & Defining the Role
Welcome to the debut episode of Female Fractionals!In this premiere episode, host Amanda Nizzere (Fractional CMO) sits down with Karina Mikhli — Fractional COO, Workflow Consultant, and Founder of Fractionals United — to unpack what it really means to be a fractional executive.If you’re curious about going fractional, already on that path, or looking to hire one, this conversation is packed with clarity, insight, and practical wisdom.💡 Key Takeaways:The true definition of a fractional executive (hint: it’s not just a trendy title)How to structure your offers and pricing like a proWhat new fractionals often get wrong (and how to avoid it)Why community is everything in this workWhere the fractional space is headed next🌐 Resources & Links:🔗 Join the Fractionals United community: https://www.fractionalsunited.com 📚 Book mentioned: Fractional Leadership by Ben Wolf🙌 Connect with Us:📣 Follow, like, and share! Help us spread the word! 📬 Learn more about Amanda Nizzere and the podcast here: https://www.femalefractionals.com
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Female Fractionals - Trailer
Join host Amanda Nizzere on Female Fractionals, a bi-weekly podcast dedicated to successful female fractional executives and entrepreneurs. As a seasoned B2B marketing expert and fractional CMO, Amanda interviews tenured fractional executives and subject matter experts to help entrepreneurs build thriving businesses on their own terms. Tune in to explore the growing movement of fractional executives reshaping the corporate landscape and learn how to thrive in your fractional journey.
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ABOUT THIS SHOW
Join host Amanda Nizzere on Female Fractionals, a bi-weekly podcast dedicated to successful female fractional executives and entrepreneurs. As a seasoned B2B marketing expert and fractional CMO, Amanda interviews tenured fractional executives and subject matter experts to help entrepreneurs build thriving businesses on their own terms. Tune in to explore the growing movement of fractional executives reshaping the corporate landscape and learn how to thrive in your fractional journey.
HOSTED BY
Amanda Nizzere
CATEGORIES
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