Fix My Horse Business

Learn how to use email and funnels to grow your horse business! Jaime Samples shares 3 email secrets to make more money and build trust, plus free subject line tools and a post-conference email game plan. Consistent hard work is key!

Equine instructors, are you ready to elevate your lesson programs? Discover proven curriculum and educational resources to create lasting change. From unmounted programming to building a thriving barn culture, learn how to solve common challenges and foster a love of horsemanship.

Riders today research online before visiting your barn. Are your visuals showing energy, safety, and quality? Learn how to use video to fill lesson spots and attract the right riders. Transform your visual marketing with the HALTER system.

Want to attract new clients to your barn? An open house can be the answer! Learn how to create a fun, themed event with pony rides, vendors, and even a trunk-or-treat. Plus, discover the power of timely offers and team collaboration. Community goodwill and potential income? Yes, please!

Learn how to cultivate a winning team culture. Discover the key traits to look for when hiring, the importance of authenticity, and why transparency builds trust. Build a business of stone, not straw!

David Reichert:From riding and showing at just three years old to representing his country at the European Championships, David Reichert’s journey in the equestrian world is nothing short of extraordinary. As a trainer, he’s built champions—students like Kim Pfeiffer, Celine Geissler, and Emma Brüssau, who captured European titles and 4* eventing wins under his guidance.After moving to the U.S. in 2019 to grow his innovative company, MagicTack, David and his wife Karoline founded Palina’s Ponies—now one of the nation’s biggest and most loved riding schools. In 2024, David took his passion a step further by founding the United Dressage and Jumping Club, setting out to transform the U.S. show scene with a bold, European-inspired vision focused on opportunity, fairness, and excellence.

Feeling a lack of control, people not on the same page, or a ceiling on profit? This book, Traction by Gino Wickman, offers a system to move through those challenges with 6 key components like vision, people, data, issues, process, and action. Ready for growth? Be open-minded and growth-oriented.

Profitability should never come at the horse's expense. Riding schools can thrive while ensuring horses receive the care, rest, and retirement they deserve. Discover how to create sustainable businesses with compassionate horse ownership. Proper horse usage, student education, and lifecycle planning are key.