PODCAST · business
Footprints in the Market | Influencing iGaming
by Digital Footprints
Footprints in the Market | Influencing iGaming is a podcast series specifically targeted for CMOs and senior marketing representatives across the iGaming sphere. iGaming is a crowded, and competitive space and creative, innovative marketing can be what propels a brand to new heights. This podcast will give the marketeers behind these businesses the spotlight they deserve, and also bring new conversation points to light to allow the industry to learn from the experts.On the first episode of Footprints in the Market | Influencing iGaming, Digital Footprints Managing Director Sharon McFarlane sat down with Adam Azor of Sportradar to discuss considerations for marketing in regulated industries, personalisation without first-party data, and more.
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Manik Kochian: AI Video Content, B2B Storytelling & Emotions in Marketing
On this week’s episode of Footprints in the Market | Influencing iGaming, we’re delighted to welcome MConverts CEO Manik Kochian. Joining Digital Footprints Managing Director Sharon McFarlane, Manik shared her journey from a 15-year marketing career into the iGaming space, as well as how MConverts is helping brands stand out through AI-powered video, cinematic storytelling and emotionally driven campaigns.
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Viktoriia Grygorenko: Identifying Market Potential, Product Development & Leadership Strategies
Footprints in the Market | Influencing iGaming is back! After a short break, we’re ready to pick up where we left off, and we’re delighted to welcome The Playa CEO Viktoriia Grygorenko on this week’s episode. Viktoriia sat down for a chat with Digital Footprints Managing Director Sharon McFarlane, and the two discussed everything from identifying market potential to product development and leadership strategies.
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ABOUT THIS SHOW
Footprints in the Market | Influencing iGaming is a podcast series specifically targeted for CMOs and senior marketing representatives across the iGaming sphere. iGaming is a crowded, and competitive space and creative, innovative marketing can be what propels a brand to new heights. This podcast will give the marketeers behind these businesses the spotlight they deserve, and also bring new conversation points to light to allow the industry to learn from the experts.On the first episode of Footprints in the Market | Influencing iGaming, Digital Footprints Managing Director Sharon McFarlane sat down with Adam Azor of Sportradar to discuss considerations for marketing in regulated industries, personalisation without first-party data, and more.
HOSTED BY
Digital Footprints
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Frequently Asked Questions
How many episodes does Footprints in the Market | Influencing iGaming have?
Footprints in the Market | Influencing iGaming currently has 2 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Footprints in the Market | Influencing iGaming about?
Footprints in the Market | Influencing iGaming is a podcast series specifically targeted for CMOs and senior marketing representatives across the iGaming sphere. iGaming is a crowded, and competitive space and creative, innovative marketing can be what propels a brand to new heights. This podcast...
How often does Footprints in the Market | Influencing iGaming release new episodes?
Footprints in the Market | Influencing iGaming has 2 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Footprints in the Market | Influencing iGaming?
You can listen to Footprints in the Market | Influencing iGaming on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Footprints in the Market | Influencing iGaming?
Footprints in the Market | Influencing iGaming is created and hosted by Digital Footprints.
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