FormWave Collective Podcast

You've invested in the stack. Salesforce. HubSpot. Workday. ServiceNow. And yet — work is still slow. The tools are there. The budget was spent. So what's actually broken?In this episode, Palmer, Derrick, and Christa sit down to cut through the noise around one of the most overhyped conversations in tech right now: the shift from SaaS (Software as a Service) to SaS (Service as Software). Rather than declare a winner or predict an apocalypse, the Form Wave Collective does what it does best! Lowers the temperature and asks better questions.They cover:Why the SaaS model succeeded and where it stalls at the integration layerThe real reason your CRM data is incomplete (hint: it's not a software problem)What "Innovation as a Service" actually means in practiceWhy outcomes matter more than interfaces and what that means for your teamThe identity question: what happens when the tools people mastered are no longer the pointAI as the interoperability bridge and who's accountable when agents get it wrongThis is a conversation for operators, founders, and transformation leaders who are done with the hype and ready to think clearly about what comes next.Find us at formwavecollective.com