Founders-Meeting

Founders Meeting | Roei Samuel / Connected: Building the Future of Work, One Human Connection at a TimeWhat if the biggest threat to your career isn't your competition — but your comfort zone?In this Founders Meeting episode, Helga sits down with Roei Samuel, a serial entrepreneur, angel investor, podcast host, former stand-up comedian, and CEO of Connectd — a platform helping thousands of professionals break free from traditional employment and build fractional careers on their own terms.Roei's story is anything but linear. From burning CDs in a Scottish schoolyard to exiting a media company, surviving an identity crisis post-exit, and building one of the UK's fastest growing companies — he has lived through every stage of the founder journey. And he's refreshingly honest about all of it.This conversation goes beyond business. It's about alignment, dopamine, ego death, and why the future of work might just save us all — if we're brave enough to reach for it.🔑 In this episode, we talk about:Growing up between communist Hungary and working class Glasgow — and what that taught Roy about survivalADHD, over-medication, and finally learning to work with his brain instead of against itWhy selling a company can feel like losing yourself — and how to rebuild after an exitWhat fractional work actually means and why it matters more than ever in 2026How AI is different this time — and why there's no integration period comingThe "burner brand" strategy every early stage founder should know aboutWhy Connected puts employees above customers — and why it's workingBuilding a culture that people don't want to leaveAngel investing, VC evolution, and why attention is the new unfair advantagePersonal branding, LinkedIn, and the one channel rule for founders🧠 Key Takeaways:Most pain comes from misalignment. Alignment is happiness — and it's a strategy.Building from purpose protects your identity when the commercial chapter ends.Fractional work isn't a backup plan — it's a hedge against an uncertain future.The gap between AI shifts is so small there's no catching up later. Stay curious now.Your first hires need to mirror your values exactly — even 5% drift compounds fast.Culture isn't the ping pong table. It's how you treat people when things get hard.Brand and network effects are the only defensible advantages left for most companies.Niche down to one channel and own it before expanding anywhere else.💬 Sound Bites:"Once the to-do list is done, all that's left to face is yourself.""Most founders are building from lack, not love.""Borrowing from tomorrow's well to feed today — for years.""If it doesn't feel right to be the only one winning, open up the table.""The competitive advantage is no longer venture dollars. It's attention.""Until your home base is secured, hyper focus on where your community lives."📍 Chapter Highlights:00:00 – Introduction to Roy and Connected01:59 – Free time, weight training, meditation and fringe science03:41 – Childhood: Glasgow, Budapest and burning CDs at school07:02 – Managing ADHD without medication09:20 – Life after exit — and the identity crisis nobody warns you about11:26 – How to prepare for what comes after12:04 – Happiness, alignment and why misalignment causes most pain13:19 – What fractional work actually means15:55 – Connected: the platform, the mission and the three pillars18:00 – Coaching, upskilling and bridging the corporate-to-startup gap19:50 – Why Helga started Founders Meeting — and what 10 years taught her22:25 – Investors, unicorn founders and the chip on the shoulder24:26 – How Roy decides who to invest in26:11 – AI, automation and the 2030 wave nobody is ready for29:59 – Who Connected is really built for32:23 – Personal branding, thought leadership and dropping the corporate mask36:45 – Where to start as a fractional: focus on your fastest value37:53 – From comedian to CEO — and why stand-up makes everything easier39:58 – Founder to CEO: the transition that makes or breaks companies42:03 – The job of a CEO43:47 – Hiring for values, not just skills45:57 – What culture actually is49:23 – Employer branding and caring for your team49:58 – External branding and why it's everything in the AI age51:48 – The burner brand strategy52:26 – VC, term sheets and retaining optionality55:11 – Community, IRL events and why human connection is the mission57:00 – Founders Dinner and intentional community building01:01:14 – Brand advice for founders in 202601:02:18 – How to find where your community lives🔗 Links & Resources:🔗 Connectd → https://www.connectd.com/ 👤 Roy → LinkedIn 📍 London, UK 🌍 Mentioned: Real Sport, Gfinity, Mucker AI, GreenWeaver AI, Konda Capital, OpenAI, Anthropic📚 Mentioned:Reid Hoffman on default dead startupsGoldman Sachs & OECD reports on the future of workSunday Times UK Fastest Growing Companies list🧡 Why You'll Love This Episode:Roy doesn't talk about entrepreneurship from a safe distance. He talks about the dopamine spirals, the ego death, the hiring mistakes, and the moments where the path completely disappeared. But he also talks about what's on the other side of all of that — alignment, purpose, and building something that actually matters. If you're at any stage of the founder journey and wondering whether there's a better way, this one is for you.📣 Connect with Us:This podcast is brought to you by SERIOUS.BUSINESS. If your brand is growing but your positioning, messaging, or differentiation isn't as strong as your product — we'll fix that.👉 Apply for your FREE Brand Masterplan 🦄

Founders Meeting | Magnus Busch / Nook Society: Reimagining Hospitality as Human ConnectionWhat if a hotel wasn't just a place to sleep — but a space where you truly belong?In this Founders Meeting episode, Helga sits down with Magnus Busch, co-founder of Nook Society, a Berlin-based hospitality concept that's quietly rewriting the rules of how people stay, work, and connect. Starting with a modest 11-key hotel 60 kilometres outside Berlin, Magnus and his co-founder Ines built something that was never really about selling beds — it was about building stages for people to come alive.Magnus brings a rare mix of backgrounds — music, real estate development in Brazil, design distribution, and hospitality consulting — all of which fed into one defining question during COVID: what am I actually here to do? His answer shaped everything. Nook Society is the result.This conversation goes beyond hospitality. It's about identity, intuition, and building a brand that people don't just visit — they invest in.🔑 In this episode, we talk about:Why Magnus left behind a high-earning consulting career to build something human-centredThe "lipstick renovation" approach to proving a concept with minimal investmentMeeting co-founder Ines and the 14-hour workshop that launched Nook SocietyLeading with why — and why that's the only way to build a brand people truly identify withHow AI and remote work are fundamentally reshaping hospitality expectationsThe community investment round open via Konda Capital — from as little as €250Nook's evolution: festival programming, Berlin living spaces, and brand partnershipsFailure, hiring mistakes, and what it means to truly own your decisionsWhy innovation only starts where your comfort zone ends🧠 Key Takeaways:The most important question in building a brand isn't what you offer — it's why you offer it.Bringing diverse, unexpected people to the table is where real innovation begins.Bootstrapping forces creativity and keeps the product aligned with the mission.The line between work, travel, and home is dissolving — hospitality must evolve with it.Community investment aligns financial incentives with product integrity.Failure is not the end of the road — it's a known stop along the way.Innovation requires discomfort. If it doesn't hurt a little, you're not pushing far enough.💬 Sound Bites:"If you can answer the question why you're offering it, it comes from within yourself — and then you can create something truly unique.""I was born to bring people together.""The separation between business and holidays — for me, it's not there anymore.""If I don't see the path, I ask myself: do I see the next step? If yes, I take it.""If it doesn't hurt, you're not innovating enough."📍 Chapter Highlights:00:00 – Introduction & Welcome 01:21 – What is Nook Society? 02:26 – From Vision to MVP: Finding the First Property 07:08 – Magnus's Childhood: Berlin, Hockey & Drums 09:30 – The Problem Nook Was Born to Solve 13:16 – Career Journey: Music to Real Estate to Hospitality 17:31 – Meeting Co-Founder Ines 22:24 – The 14-Hour Workshop That Started It All 25:40 – Doubt, Enjoyment, and Staying in the Game 47:36 – AI, Remote Work & the Future of Hospitality 56:20 – Advice for Founders Stuck in Their Comfort Zone 58:51 – On Instinct, Failure, and Moving Forward 01:01:45 – A Real Failure: The Hiring Mistake 01:07:00 – Funding Strategy & the Community Investment Round 01:13:50 – Brand Vision for 2026 and Beyond 01:22:10 – Role Models & Books That Shaped Magnus 01:25:31 – Viva Con Agua: A Brand Worth Watching 01:27:31 – Closing Reflections🔗 Links & Resources:🏨 Nook Society → nooksociety.com💰 Invest in Nook → nooksociety.com/invest📍 Bad Belzig (Belzig), Germany — 60 min from Berlin👤 Magnus Busch → LinkedIn🌍 Mentioned: Conda Capital, Viva Con Agua, Adidas Infinite Trails, Selina, 6O House📚 Books mentioned:The Creative Act — Rick RubinShoe Dog — Phil KnightMarketing Lessons from the Grateful Dead — David Meerman Scott & Brian Halligan🧡 Why You'll Love This Episode:If you've ever wondered whether it's possible to build a business that's commercially ambitious and genuinely human-centred, Magnus is your answer. His story is honest about the hard parts — the sleepless nights, the hiring mistakes, the pressure of bootstrapping — but equally clear about what makes it all worth it. This is an episode for founders who want to build something that lasts, something people belong to, not just buy from.📣 Connect with Us:This podcast is brought to you by SERIOUS.BUSINESS. If your brand is growing but your positioning, messaging, or differentiation isn't as strong as your product — let's fix that.👉 Apply for your FREE Brand Masterplan 🦄

🎧 Episode OverviewIn this Founders-Meeting episode, Helga Osk sits down with André Miranda, founder of Musiversal, to explore how music, technology, and entrepreneurship intersect in today’s rapidly evolving creative economy.André shares his journey from classical musician to tech founder, and how that transition shaped his vision for building a platform that creates stable income for musicians while giving creators instant access to world-class collaborators. We dive into branding, leadership, scaling a two-sided marketplace, and the real implications of AI in music creation.This conversation is a reminder that while technology evolves fast, human collaboration remains at the heart of great art 🎶🤍💡 Key TakeawaysHuman collaboration is irreplaceable in music creationAI can enhance workflows, but not emotional depthTwo-sided marketplaces require clarity and trustStrong branding is essential in creative techMusiversal is reshaping income stability for musiciansLetting go is part of growing from founder to CEOEmotional clarity strengthens leadershipFearlessness and persistence fuel long-term success🗣️ Sound Bites“Human collaboration creates art.”“Standing out requires uniqueness.”“Start without fear.”📍 Chapter Highlights00:00 – Introduction to Musiversal & André02:53 – From Musician to Entrepreneur05:35 – The Problem with Traditional Music Production08:32 – Serving Musicians & Creators11:16 – Transitioning into Tech14:20 – AI’s Role in Music Creation17:10 – The Future of Music & Humanity20:05 – Branding & Positioning Musiversal22:58 – Vision for the Future25:31 – Investment & Growth27:50 – Funding Challenges29:26 – Founder → CEO Transition32:57 – Letting Go & Scaling37:30 – Building Trust & Teams38:46 – Authentic Leadership43:14 – Starting Without Fear47:08 – Emotional Clarity in Business49:23 – Community & What’s Next🏢 Companies MentionedMusiversal 🧡 Why You’ll Love This EpisodeIf you’re building at the intersection of creativity and technology, this episode will resonate deeply. André’s story shows how staying human, values-driven, and emotionally aware can be a competitive advantage — not a weakness.📣 Connect with UsThis podcast is brought to you by SERIOUS.BUSINESS.If you’re scaling fast but your story, positioning, or brand haven’t caught up — let’s fix that 👇🏻👉 Apply for your FREE Brand Masterplan 🦄

🎙️ From Farm to FinTech: Building the Future of Accounting with Founder Thomas HelmsEpisode OverviewIn this episode, we sit down with Thomas Helms, serial entrepreneur and founder of Crispa, a modern accounting platform rethinking how startups manage their finances.Thomas shares his journey from growing up on a Danish farm — where hard work, ownership, and problem-solving were daily realities — to management consulting, and ultimately into entrepreneurship. Along the way, he reflects on the mindset shifts required to move from strategy decks to building real products, teams, and companies.We dive deep into the inefficiencies of traditional accounting, the role of automation and AI in modern finance, and what it really takes to build and scale a FinTech company across borders. This conversation blends personal story with highly practical insights for founders navigating fundraising, team building, and fast-moving markets.💡 Key TakeawaysEntrepreneurship demands relentless effort, resilience, and curiosityDeep understanding of financial operations is a superpower for foundersAutomation and AI are essential to scaling modern startups efficientlySmall, empowered teams can outperform much larger organisationsFundraising works best when treated as a structured, intentional processFlexibility in technology and workflows enables long-term scalabilityAuthentic leadership builds trust with both teams and investorsExperimentation and iteration are critical to sustained innovation🗣️ Sound Bites“You need to be so much on top of those things.”“Every no brings me closer to a yes.”“Do things that don’t scale.”🧭 Chapters00:00 – Introduction to Thomas Helms and Crispa01:48 – Childhood Influences on Entrepreneurship05:41 – Transitioning from Corporate Life to Startups09:33 – Lessons from Consulting and Startup Execution13:17 – Building a Small, High-Impact Team16:59 – Why Traditional Accounting Systems Are Broken21:02 – The Reality of Being a Solo Founder24:45 – Hiring, Empowerment, and Trust28:38 – Vision, Values, and Company Culture32:20 – Vulnerability and Risk in FinTech36:03 – Fundraising Lessons and Strategy39:37 – Valuation, Timing, and Investor Alignment42:21 – Strategic Pivot: Platform vs. Firm Model45:39 – International Expansion & Regulatory Complexity49:22 – Cold Calling and Learning Sales54:50 – Choosing the Right Technology Stack59:56 – Early-Stage Startup Challenges01:02:10 – Maximising Long-Term Value and Cash Flow🧠 Why You’ll Love This EpisodeIf you’re a founder who wants to actually understand your numbers, not just outsource them, this episode is for you. Thomas offers a rare mix of strategic clarity and operational honesty — from fundraising realities to building tech that truly scales. It’s a grounded, no-fluff look at what it takes to build a FinTech company from scratch, and why financial literacy is one of the most underrated founder skills.🏷️ KeywordsEntrepreneurship, FinTech, Accounting, Crispa, Fundraising, Automation, AI, Leadership, Team Building, Startup Scaling🏢 Companies MentionedCrispa

Founders Meeting | Benjamin / Every: Reviving Shared Mealtimes Through Plant-Based InnovationWhat if frozen food wasn’t a compromise — but the future of healthy, sustainable eating?In this Founders Meeting episode, we sit down with Benjamin, co-founder of Every, a Berlin-based company redefining convenient food with chef-crafted, plant-based frozen meals. Every isn’t just building a food brand — they’re rebuilding trust in the frozen aisle.Benjamin shares the journey of starting Every with his lifelong friend Casimir, the challenges of sourcing high-quality ingredients, and how shock-freezing technology preserves nutrients, flavour, and integrity. We explore how transparency, sustainability, and shared mealtimes sit at the heart of their mission — and why frozen food deserves a rebrand.This conversation goes beyond product. It’s about culture, connection, and building a food company rooted in values.🔑 In this episode, we talk about:Why Every exists — and the problem with modern convenience foodThe cultural importance of shared mealtimesBuilding a plant-based brand for everyone, not just vegansThe sourcing challenges within the food industryHow shock freezing preserves nutrients and reduces wasteTransparency in packaging and building consumer trustLaunching a company with a lifelong friendFinancing and early-stage decisionsCommunity-driven growth and customer feedbackReframing frozen food as premium, sustainable, and delicious🧠 Key Takeaways:Healthy eating should be effortless and enjoyable.Shared mealtimes foster connection in a fast-paced world.Shock freezing locks in nutrients and quality.Transparency builds trust in a sceptical food market.Plant-based food can appeal to a broad, mainstream audience.Building a business with a friend requires clarity and shared values.Sustainability and quality sourcing are long-term competitive advantages.Community engagement strengthens both brand and product.💬 Sound Bites:“The future of frozen food is sustainability.”“Shared mealtimes foster connections.”“Trust in the food industry is essential.”“Healthy eating should never feel like a compromise.”📍 Chapter Highlights:00:00 – Introduction to Every and Its Mission02:21 – Healthy Eating & Convenience05:23 – Childhood Influences and Food Heritage08:04 – Starting Every11:10 – Sourcing & Sustainability14:17 – Packaging & Direct-to-Consumer Strategy17:02 – Shock Freezing Explained20:18 – Challenges in Frozen Goods23:01 – The Future of Frozen Food26:06 – Plant-Based Market Perceptions29:14 – Building a Company with a Friend48:52 – Early Challenges & Decisions50:41 – Financing the Journey51:44 – Strategic Partnerships55:04 – Shared Values55:54 – Branding Evolution01:07:36 – Core Market Focus01:09:39 – Customer Education01:20:07 – Shared Mealtimes01:24:16 – Community Engagement🔗 Links & Resources:🥦 Every → https://every-foods.com/ 📍 Berlin, Germany🧡 Why You’ll Love This Episode:If you’re building a mission-driven brand — especially in a competitive, trust-sensitive industry — this episode is packed with insights. Benjamin shares what it really takes to challenge category assumptions, build with integrity, and create a product that aligns convenience with quality. It’s a powerful reminder that food isn’t just fuel — it’s culture, connection, and community.📣 Connect with Us:This podcast is brought to you by SERIOUS.BUSINESS.If your brand is growing but your positioning, messaging, or differentiation isn’t as strong as your product — we+ll fix that.👉 Apply for your FREE Brand Masterplan 🦄

🎙️ BONUS Episode 2 with sales coach Matt Essam: Transforming Sales into ConnectionAre you approaching sales as a transaction—or as a conversation that transforms your business?In this second BONUS episode, we’re joined by Matt Essam, business coach and author, to rethink how founders approach sales. Rather than a numbers game, Matt reframes sales as a process of helping clients make decisions through curiosity, compassion, and courage.Throughout our discussion, we explore the psychology behind buying, the importance of active listening, and why reframing the stigma around sales can unlock transformative conversations. Matt shares insights from his journey, practical strategies for founders, and the mindset shifts that allow sales to become both effective and human.Whether you’re running a startup, scaling a creative agency, or just navigating client conversations, this episode will help you see sales as a relationship-building tool rather than a necessary evil.🔑 In this episode, we talk about:Why sales is fundamentally about communication and decision-makingOvercoming the stigma around sales and reframing it as serviceThe role of curiosity, compassion, and courage in client conversationsDifferentiating your offerings in a crowded marketEmotional intelligence and the psychology of buyingBalancing sales automation with personal connectionThe Traffic Light Method for understanding client readinessHow transformational sales conversations build brand equity🧠 Key Takeaways:Sales isn’t coercion—it’s facilitation. Helping clients make informed decisions is the goal.Courage is essential: asking the hard questions builds trust and clarity.Emotional intelligence drives buying decisions—understanding your client matters.Differentiation reduces competition and increases demand.Sales conversations can be transformational, benefiting both the founder and the client.Automation is helpful, but human connection remains irreplaceable.Founders can reframe sales from a dreaded task into a relationship-building practice.💬 Sound Bites / Quotes:“Sales is about curiosity and compassion.”“Sales is not something you do to someone.”“Sales is a transformational conversation.”“The courage to ask difficult questions builds trust.”“Helping clients make decisions is the real art of selling.”📍 Chapter Highlights:00:00 – Introduction to Sales and Coaching02:42 – The Importance of Communication in Sales05:46 – The Evolution of Sales Perspectives08:41 – Mastering Sales: A Personal Journey11:38 – Understanding Sales Conversations14:22 – Emotional Drivers in Sales17:10 – The Shift from Marketing to Coaching19:56 – Finding Purpose in Coaching22:53 – Courage in Sales Conversations25:49 – Asking Difficult Questions in Sales35:28 – Launching vs. Selling: Understanding the Difference38:13 – Selling Before You Build: The Importance of Validation41:09 – The Value of Free Time: Sharing Your Expertise42:47 – Learning from Experience: The Role of Mentorship45:43 – Challenging Conversations: The Art of Sales56:00 – The Future of Sales: Automation and AI58:55 – Differentiation in a Crowded Market: The Courage to Stand Out🔗 Links & Resources:🌐 Creative Courage Podcast → https://creativecouragepodcast.podbean.com/🌐 Matt Essam | Creative Life Website → https://www.mattessam.co.uk/🌐 Matt Essam on LinkedIn → https://www.linkedin.com/in/mattessam/Companies mentioned:Serious Business | Creative Life | Creative Courage | Daniel Priestley | Key Person of Influence🧡 Why You’ll Love This Episode:This BONUS episode is a masterclass in reframing sales for founders. Matt shows that sales isn’t about pressure or persuasion—it’s about empathy, curiosity, and connection. If you’ve ever felt intimidated by selling or struggled to make your offer heard, this episode will transform how you think about client conversations, helping you create relationships that last and grow your business.📣 Connect with Us:This podcast is brought to you by SERIOUS.BUSINESS.If you’re scaling fast but your messaging, your story, your brand haven’t caught up—let’s fix that 👇🏻👉 Apply for your FREE Brand Masterplan 🦄

🎙️ Vulnerability as a Superpower in Tech with Ahana Banerjee What does it take to build a tech startup in a crowded market—while staying authentic, visible, and resilient?In this episode, Helga sits down with Ahana Banerjee, founder of Clear, a skincare-tracking app designed to cut through the noise of an oversaturated beauty industry. From growing up across the UK, India, and Singapore to teaching herself how to code, Ahana’s journey reflects the power of discipline, vulnerability, and intentional personal branding in entrepreneurship.Together, we explore what it means to be a young female founder in tech, how vulnerability can become a competitive advantage, and why building both a product and a personal brand requires consistency, resilience, and belief—especially when facing bias in fundraising. Ahana also shares how Clear balances a dual business model, serving both consumers and global skincare brands through data-driven insights.This episode is an honest look at startup life behind the scenes—rejections, resilience, and the long game of building something meaningful.🔑 In this episode, we talk about:Growing up across cultures and how it shaped Ahana’s entrepreneurial mindsetThe personal skincare struggles that inspired the creation of ClearTeaching herself to code and transitioning from academia to startupsUsing vulnerability as a strength in personal brandingBuilding credibility as a young female founder in techNavigating bias and rejection in fundraisingBalancing consumer value with brand monetisationWhy discipline matters more than motivation in content and growthScaling a startup while protecting team culture🧠 Key Takeaways:Vulnerability can be a powerful tool for trust and connection.Personal branding requires consistency, not perfection.Fundraising resilience means expecting rejection—and continuing anyway.Strong team culture is critical as startups begin to scale.Understanding both user and brand needs unlocks sustainable growth.Entrepreneurship is a long game built on discipline and belief.📍 Chapter Highlights:00:00 – Introduction to Ahana and Clear02:34 – Growing up across cultures12:35 – Discovering coding and technical confidence15:31 – The moment that sparked Clear26:13 – Committing fully to the startup journey28:06 – Vulnerability and personal branding31:56 – Credibility challenges as a young founder33:03 – Consistency and content creation36:21 – Authenticity on social media46:16 – Personal support systems53:16 – Facing bias as a female founder59:00 – Navigating fundraising realities01:10:00 – Resilience and leadership01:20:58 – Balancing consumer and brand needs01:24:17 – Scaling Clear and future growth🔗 Links & Resources:📱 Clear App → getclearapp.com👤 Ahana Banerjee → LinkedIn🌍 Companies mentioned: Clear, L’Oréal, Beiersdorf, Unilever, Y Combinator, Forbes🧡 Why You’ll Love This Episode:This conversation is a powerful reminder that building a startup isn’t just about technology or traction—it’s about identity, resilience, and showing up honestly. Ahana’s story offers inspiration for founders navigating self-doubt, bias, and the pressure to prove themselves, while still building with integrity and intention.📣 Connect with Us:This podcast is brought to you by SERIOUS.BUSINESS.If you’re scaling fast but your messaging, your story, your brand haven’t caught up—let’s fix that now👇🏻👉 Apply for your FREE Brand Masterplan 🦄

xWhat happens when technology, self-discovery, and environmental awareness collide?In this episode, we sit down with Georg Molzer, founder of Shadowmap, a groundbreaking platform that visualises sunlight and shadows in three dimensions. What begins as a conversation about sunlight, urban planning, and innovation quickly unfolds into a much deeper exploration of authenticity, personal growth, and the often exhausting work of becoming yourself.Georg shares how living in dense urban environments sparked the idea behind Shadowmap, a tool now used by architects, urban planners, and individuals who want to better understand their relationship with sunlight. Alongside the technical journey, Georg opens up about his inner journey — from making mistakes and seeking forgiveness, to embracing authenticity as an ongoing, imperfect process.This episode bridges the worlds of entrepreneurship, self-discovery, spirituality, and impact, offering listeners both practical insights and reflective depth.🔑 In this episode, we explore:Why authenticity is a lifelong process — not a destinationThe emotional and spiritual work behind entrepreneurshipHow Shadowmap tracks sunlight and shadows in 3DDemocratizing access to sunlight in dense urban spacesMaking mistakes, taking responsibility, and asking for forgivenessWhy self-discovery can be deeply exhausting — and necessaryIntegrating personal growth with leadership and businessThe role of awareness and consciousness in innovationBuilding community around shared values and wellbeing🧠 Key Takeaways:Authenticity is encouraged by the universe — but it requires effort.Self-discovery is a continuous and often uncomfortable journey.Making mistakes is a natural and essential part of growth.Asking for forgiveness is a vital step in becoming more authentic.Being true to yourself does not mean being perfect.Authenticity can unintentionally cause friction or harm — awareness matters.Personal growth demands commitment, courage, and reflection.Embracing your true self is foundational to meaningful work and life.📍 Chapter Highlights:00:00 – Introduction and Insights from Georg00:32 – Exploring Modern Health Myths(Full chapter expansion can be added once final timestamps are locked)🎧 Sound Bites:“This is the work, which is exhausting.”“This is a process as well.”“You will make mistakes.”🧡 Why You’ll Love This Episode:This episode goes beyond tactics and tools. It’s a raw, thoughtful conversation about what it really means to build something meaningful — both externally and internally. Georg’s reflections on authenticity, forgiveness, and growth offer rare honesty, while Shadowmap stands as a powerful example of how personal experience can inspire impactful innovation. If you’re a founder, creative, or someone navigating their own path of self-discovery, this conversation will resonate deeply.🔗 Links & Resources:🌞 Shadowmap → https://shadowmap.org/📣 Connect with Us:This podcast is brought to you by SERIOUS.BUSINESS.If your business is growing but your brand, positioning, or story no longer reflects who you truly are — it’s time to realign.👉 Apply for your FREE Brand Masterplan 🦄

🎙️ From Heartbreak to Healing: The Halmos Journey with Yin, Founder of HalmosHow do you transform one of life’s most painful experiences into a source of healing, innovation, and community?In this episode, we sit down with Yin — founder of Halmos, a beautifully designed app built to support people navigating heartbreak. After experiencing a profound emotional loss, Yin found herself searching for tools that could guide her through grief, self-discovery, and rebuilding her identity. When she realised those tools didn’t exist, she decided to create them herself.Through our conversation, Yin shares the deeply personal story that sparked Halmos, her transition from life in Singapore to entrepreneurship in the Nordics, and the emotional resilience required to build something meaningful from the ashes of heartbreak. We explore how Halmos blends digital rituals, journaling, community, and self-love to create a safe emotional container for anyone experiencing loss.Whether you’ve lived through heartbreak, are building something from a deeply personal place, or simply want to understand the emotional journeys that shape founders — this episode will stay with you long after listening.🔑 In this episode, we talk about:How heartbreak sparked the creation of HalmosThe emotional realities founders rarely talk aboutWhy digital rituals help create closureBuilding resilience through loss and uncertaintyThe loneliness of being a solo founder — and how to navigate itRebranding Halmos and crafting a brand rooted in healingCultural shifts: from Singapore to the NordicsThe power of community during emotional transitionsB2C challenges in the app market and growth strategiesHow journaling, self-reflection, and AI support emotional recovery🧠 Key Takeaways:Every ending is a new beginning.Heartbreak can be a catalyst for creativity, clarity, and reinvention.Digital rituals help users process grief and find emotional closure.Community support is essential when navigating emotional pain.Branding that mirrors the healing journey builds trust and resonance.Solo founding requires resilience, mentorship, and a strong network.Halmos’ organic growth reflects the universal nature of heartbreak.Tools like journaling and AI-insights give users emotional grounding and self-awareness.📍 Chapter Highlights:00:00 – Introduction to Halmos and Its Founder02:29 – Yin's Journey: From Childhood to Entrepreneurship05:48 – The Birth of Halmos: A Solution to Heartbreak08:38 – Navigating the Startup Landscape11:31 – Rebranding and the Vision for Halmos14:51 – Building Resilience Through Heartbreak17:38 – The Role of Community in Healing20:27 – Pitching and Presenting: Lessons Learned23:34 – Goals and Aspirations42:00 – Building Halmos: The Journey Ahead43:43 – Tools for Healing: Rituals, Journaling & Support46:43 – The Importance of Community in Heartbreak49:32 – Understanding Emotional Loss51:25 – Data Insights: The Reality of Heartbreak54:36 – Organic Growth and Market Response01:00:20 – The Challenge of B2C01:02:58 – Funding Strategies: Angels vs. VCs01:04:45 – The Future of Halmos01:10:07 – Embracing Life Experiences01:12:19 – The Impact of Dating Apps01:15:12 – Navigating Relationships and Breakups01:18:56 – Building Resilience Through Heartbreak01:22:29 – The Journey of Self-Love01:25:52 – Lessons from Love and Heartbreak01:32:20 – Finding Value in Emotions01:33:55 – The Importance of Support Systems🔗 Links & Resources:🌿 Halmos → https://www.halmos.co/🎧 Sound Bites:“Every ending is a new beginning.”“I want to empower broken hearts.”“I am tougher than tough situations.”🧡 Why You’ll Love This Episode:This conversation is a powerful reminder that vulnerability is not weakness — it is the birthplace of innovation, resilience, and human connection. Yin shows us how a deeply personal experience can evolve into a meaningful product that helps thousands heal, reflect, and grow. Whether you’re a founder, a romantic, or someone rebuilding after loss, this episode offers comfort, courage, and creativity.📣 Connect with Us:This podcast is brought to you by SERIOUS.BUSINESS.If you’re scaling fast but your messaging, your story, your brand haven’t caught up — let’s fix that.👉 Apply for your FREE Brand Masterplan 🦄

🎙️ Building Loyalty That Lasts with Joseph Nimoson, Founder of WolveWhat does it take to turn a simple coffee shop stamp card into a scalable loyalty platform now used by businesses across the Nordics?In this episode, we sit down with Joseph Nimoson, founder of Wolve, to explore the evolution of modern loyalty programs—and the entrepreneurial journey that started behind a café counter in Norway. From the quiet coziness of Nordic winters to the complexities of venture capital, Joseph shares how curiosity, resilience, and customer obsession shaped Wolve into a powerful B2B tool for driving retention and long-term growth.Through our conversation, Joseph opens up about the real challenges of being a first-time solo founder, the importance of team culture, and why customer loyalty will increasingly depend on digital experiences, creativity, and genuine relationships—not just discounts.Whether you're an operator, founder, or someone fascinated by the future of retention, this episode sheds light on how loyalty is being redefined for both B2B and B2C businesses.🔑 In this episode, we talk about:How Nordic winters shaped Joseph's entrepreneurial mindsetThe unexpected moment in a coffee shop that sparked the idea for WolveEvolving from a physical stamp card to a fully digital loyalty platformThe importance of team culture and shared values in early-stage startupsNavigating investor expectations and the VC landscape as a first-time founderWhy loyalty is about building relationships, not running promotionsB2B vs. B2C loyalty: what actually works and whyThe decline of third-party cookies and what it means for customer engagementCreative loyalty strategies that go far beyond points and rewardsLessons Joseph learned as a solo founder building from scratch🧠 Key Takeaways:“Nordic winter brings a unique cosiness.” The environment shapes how Joseph thinks about customer experience and simplicity.Loyalty is shifting from transactional to relationship-driven.Creativity is becoming a competitive advantage in customer retention.Building a strong internal culture is one of the biggest predictors of startup success.B2B businesses can unlock massive value with smart loyalty strategies—not just consumer brands.The future of loyalty is fully digital, integrated, and personalised.First-time founders learn fast—especially through mistakes.Founders must adapt as consumer tracking shifts away from cookies.Before fundraising, you need conviction, clarity, and persistence.📍 Chapter Highlights:00:00 – Nordic Winter Excitement02:57 – Journey into Entrepreneurship05:45 – The Evolution of Wolve09:07 – Building a Team and Technical Background11:59 – From Prototype to Venture Capital14:58 – Understanding Customer Loyalty17:49 – Diverse Loyalty Programs20:36 – Innovative Loyalty Strategies23:36 – Sustainability and Customer Engagement26:45 – Real-World Examples of Loyalty Programs33:00 – Retaining Customers in Subscription Models39:24 – Building Relationships: The Heart of Customer Loyalty45:14 – The Future of Loyalty & Digital Transformation53:01 – Creative Loyalty Programs Beyond Discounts01:07:07 – The Loyalty Game: Consumer Perspectives01:09:27 – Modernising Loyalty Programs01:11:14 – The Importance of Consumer Awareness01:13:14 – Building a Community Around Loyalty01:16:33 – Navigating the Venture Capital Landscape01:19:42 – Challenges of Being a Solo Founder01:21:57 – Cultural Foundations in Startups01:28:14 – Incentivising Team Members for Success🔗 Links & Resources:🌍 Wolve → https://wolve.ai/Joseph Nimoson on LinkedIn 🧡 Why You’ll Love This Episode:This conversation shines a light on what loyalty really means today—not points, not promos, but genuine long-term relationships. Joseph brings a rare blend of humility, creativity, and practicality as he shares what it takes to turn customer experience into a growth engine. If you’ve ever wondered how a small idea can evolve into a scalable platform—or how loyalty is being reimagined for the next decade—this episode is for you.📣 Connect with Us:This podcast is brought to you by SERIOUS.BUSINESS.If you’re scaling fast but your messaging, your story, or your brand hasn’t caught up—let’s fix that 👇🏻👉 Apply for your FREE Brand Masterplan 🦄🎙️

🎙️ Navigating Career Change & Purpose with Ann-Sophie Czech, Co-Founder of ChangePathHow do you navigate career changes, doubt or uncertainty, find meaningful work, and build something that helps others do the same?In this episode, we sit down with Ann-Sophie Czech, co-founder of ChangePath, a digital career-orientation platform helping young professionals understand their values, strengths, and aspirations. After climbing the corporate ladder at global companies like Publicis, MasterCard, Coca-Cola, and Procter & Gamble, Ann-Sophie hit her own moment of questioning: Is this the life I want? That pivotal reflection ultimately sparked her journey into entrepreneurship.Through our conversation, Ann-Sophie opens up about the emotional complexity of career crises, the role of mental health in professional fulfilment, and why self-reflection should sit at the centre of every career transition. We delve into how ChangePath combines AI with human insight to create personalised career recommendations, explore how work-life balance varies across cultures, and discuss why community support is crucial for navigating significant change.Whether you’re exploring a career shift, building a company, or simply questioning what's next, this episode will help you rethink your path with greater clarity, courage, and compassion.🔑 In this episode, we talk about:Ann-Sophie’s multicultural upbringing and early entrepreneurial influencesHer journey up the corporate ladder — and what triggered her transitionWhy career crises often start with subtle emotional signalsThe role of mental health in career satisfactionHow work-life balance differs across European culturesThe origin story of ChangePath and its missionHow AI and self-reflection combine to deliver personalised career guidanceReal client stories and the psychology behind career decisionsWhy networking and community matter during periods of transitionThe realities of startup life: co-founders, scaling, and resilienceRemote work, founder dynamics, and the pressures of being “on”Celebrating small wins to maintain motivation as a founder🧠 Key Takeaways:Self-discovery is the foundation of career clarity. You can’t choose the right path without understanding yourself first.“Change is super hard.” But it becomes easier with community, reflection, and support.AI can enhance—not replace—the human side of career orientation. Insight + technology = powerful guidance.Work-life balance is cultural. Where you live shapes how you work, rest, and thrive.Resilience is essential in entrepreneurship. The lows teach as much as the highs.Celebrate small wins. Progress becomes visible only when you acknowledge it.📍 Chapter Highlights:00:00 – Introduction to Ann-Sophie Czech and ChangePath02:52 – Early influences and entrepreneurial sparks05:47 – Climbing the corporate ladder: lessons from global brands08:34 – The pivotal moment: transitioning to ChangePath11:42 – Understanding career crises and mental health14:39 – Work-life balance and cultural differences17:17 – ChangePath: A digital solution for career orientation20:17 – The role of self-reflection in career development23:09 – Ikigai: finding joy and purpose at work25:45 – Success stories and real-world applications50:14 – Understanding workplace realities53:04 – The Career Path Simulator58:34 – Celebrating achievements in the workplace01:00:54 – Navigating co-founder relationships01:08:55 – The dynamics of remote work01:19:38 – Challenges of startup founding01:23:35 – Scaling ChangePath01:27:06 – Advice for aspiring founders🔗 Links & Resources:🌍 ChangePath → https://www.changepath.ai/en🧡 Why You’ll Love This Episode:This is an episode for anyone standing at a crossroads. Ann-Sophie brings extraordinary clarity to the emotional and practical challenges of changing careers—and offers a new, human-centred way to think about professional fulfilment. Her blend of honesty, vulnerability, and strategic insight will help you rethink where you’re headed, why it matters, and how to take the next step with confidence.📣 Connect with Us:This podcast is brought to you by SERIOUS.BUSINESS.If your startup is growing fast but your story, your brand, your messaging haven’t caught up—let’s fix that 👇🏻👉 Apply for your FREE Brand Masterplan 🦄

🎙️ Building Lasting Companies with Sharon Klaver: Data, Design, and the Human Side of Venture BuildingHow do you build enduring startups that balance structure and freedom—while staying true to your humanity?In this episode, we sit down with Sharon Klaver, serial entrepreneur and co-founder of Builders, a Rotterdam-based venture studio that turns early ideas into impactful, scalable companies. With over 17 years of experience across diverse tech ventures, Sharon shares how she’s mastered the art of blending data-driven precision with deep human insight to create startups that truly last.From launching her first company at 16 to building Builders into a thriving ecosystem for founders, Sharon’s story is one of resilience, curiosity, and authenticity. She opens up about the lessons learned from both successes and missteps, offering a raw look at the realities of entrepreneurship—from navigating partnerships to balancing motherhood with leadership.Together, we explore what it really takes to create companies with purpose—why validation should come before building, how founders can design structure without stifling creativity, and why authenticity remains the strongest foundation of all.🔑 In this episode, we talk about:Sharon’s journey from teenage founder to serial entrepreneurThe origins and vision behind Builders, and what makes its venture model uniqueWhy data-driven decision-making is vital for startup successBalancing creativity and structure in fast-moving venturesThe importance of celebrating small wins along the entrepreneurial pathHow motherhood reshaped Sharon’s approach to leadership and work-life integrationBuilding “mini brands” to establish early trust and validationRethinking unicorn culture—why lasting companies matter more than hypeThe Builders model: working in-house with founders to accelerate quality and impactLessons on collaboration, curiosity, and staying grounded through the journey🧠 Key Takeaways:“First sell, then build.” Validation is the most powerful form of focus.Lasting beats unicorn. True success is building something sustainable and meaningful.Structure fuels creativity. Boundaries empower founders to innovate with clarity.Personal brand = trust. Every founder is also the face of their venture.Celebrate small wins. Progress compounds through appreciation and reflection.Authenticity builds connection. The best brands start from genuine human stories.📍 Chapter Highlights:00:00 – The Journey of a Serial Entrepreneur08:54 – Building Lasting Startups15:49 – Balancing Motherhood and Entrepreneurship22:44 – Childhood Influences on Entrepreneurship29:46 – Diversity in Business Ventures31:06 – The Spark of Entrepreneurship35:30 – Data-Driven Decision Making39:20 – The Crowdfunding Experience45:44 – From Spark to Champagne: The Journey48:58 – Finding the Right Founders53:17 – Creating a Mini Brand57:44 – Ongoing Brand Development01:02:23 – The Importance of Marketing in Startups01:08:33 – Understanding the Builders Model vs. Traditional Accelerators01:17:08 – The Role of Founders and Team Dynamics01:23:53 – Lessons Learned and Recommendations for Founders🔗 Links & Resources:🌍 Builders → builders.studio📚 Related themes: entrepreneurship, startups, venture building, branding, motherhood, data-driven strategy, innovation, sustainable growth🧡 Why You’ll Love This Episode:This episode is a masterclass in how to build with intention. Sharon Klaver brings a refreshing honesty to the world of startups—reminding us that the best companies are built not just with ambition, but with empathy, validation, and heart. Whether you’re a first-time founder or a seasoned entrepreneur, her perspective on balancing data and humanity will inspire you to rethink how you build, lead, and live.📣 Connect with Us:This podcast is brought to you by SERIOUS.BUSINESS.If you’re scaling fast but your story, strategy, or brand haven’t caught up—let’s fix that 👇🏻👉 Apply for your FREE Brand Masterplan 🦄

🎙️ Bridging Beauty and Healthcare: The Story of This Place with Laura SimonowWhat happens when a medical doctor decides that true healing begins not in the clinic—but in everyday rituals of care?In this episode, we sit down with Laura Simonow, founder and CEO of This Place, a Berlin-based wellness brand redefining the boundaries between beauty and healthcare. Drawing from her background in medicine and inspired by her mother’s illness, Laura embarked on a mission to create natural products that heal the body while nurturing the mind.Through our conversation, Laura shares how her scientific curiosity and compassion converged to form a philosophy of preventive self-care—one that emphasises mindfulness, healing plants, and simplicity over quick fixes. We explore the personal journey that led her to entrepreneurship, the lessons learned in building a team of “builders,” and why trusting yourself may be the most powerful business strategy of all.Whether you’re a founder, wellness enthusiast, or someone seeking balance in a demanding world, this episode offers a grounded, inspiring take on how science, nature, and self-trust can shape a new era of holistic well-being.🔑 In this episode, we talk about:How Laura’s experience caring for her mother inspired This PlaceBridging the gap between beauty and healthcare through holistic productsThe importance of preventive self-care in an anxious, fast-paced societyThe role of healing plants in promoting balance and wellnessTransitioning from medicine to entrepreneurshipBuilding a team grounded in trust, curiosity, and shared purposeEducating consumers on holistic benefits and mindful ritualsHow self-care can become a space for simplicity—not another task on your list🧠 Key Takeaways:“Self-care shouldn’t be a quick fix.” It’s about creating space, not pressure.Preventive self-care is a vital antidote to modern stress and burnout.Healing plants offer both scientific and spiritual pathways to wellness.Entrepreneurship requires deep trust in oneself amidst uncertainty.Building a team of curious, proactive “builders” drives sustainable growth.Listening to your customers helps transform feedback into innovation.The future of self-care lies in holistic, functional products that nurture both body and mind.📍 Chapter Highlights:00:00 – Introduction to This Place and Laura Simono01:49 – Early influences and childhood reflections04:49 – The inspiration behind This Place15:43 – Healing plants and the science of self-care25:18 – Navigating entrepreneurship and maintaining vision30:50 – Educating consumers on holistic health benefits49:47 – The future of self-care and preventive health52:33 – Understanding what true self-care means56:35 – Advice to her younger self and embracing uncertainty🔗 Links & Resources:🌿 This Place → this.place🧡 Why You’ll Love This Episode:This conversation invites you to rethink self-care not as indulgence, but as intentional healing. Laura reminds us that wellness isn’t about doing more—it’s about being present, listening to your body, and allowing simplicity to guide you toward balance.Her story bridges science and soul, offering a rare glimpse into what happens when medicine, nature, and entrepreneurship meet in the service of human well-being.📣 Connect with Us:This podcast is brought to you by SERIOUS.BUSINESS.If you’re scaling fast but your messaging, your story, your brand haven’t caught up—let’s fix that 👇🏻👉 Apply for your FREE Brand Masterplan 🦄

🎙️ The Power of Creativity in Entrepreneurship with Aaron WinfieldHow do you transform creativity into a business engine—while staying true to your passions and mental well-being?In this episode, we sit down with Aaron Winfield—serial entrepreneur, musician, and founder of Velvet Cake and Morning Sloth. From his early days in Nebraska to shaping ventures at the intersection of music discovery, technology, and human connection, Aaron’s journey is a testament to the power of creativity in both personal growth and entrepreneurship.Through our conversation, Aaron opens up about the lessons learned from building startups, the art of strategic partnerships, and why simplicity and humility matter in business. We explore how embracing weirdness, staying adaptable, and creating something new each day can unlock fulfilment and innovation.Whether you’re a founder, artist, or simply someone navigating the balance between passion and practicality, this episode will inspire you to reframe creativity as your most valuable entrepreneurial asset.🔑 In this episode, we talk about:Childhood influences that shaped Aaron’s creative mindsetHow Velvet Cake and Morning Sloth were born from music discovery and curiosityThe role of creativity in mental health and personal fulfillmentWhy simplicity is key to clarity and execution in startupsBuilding strong partnerships with a give-first mentalityNavigating contracts, trust, and collaboration with giants like SoundCloudBalancing passion and business realities with humility and adaptabilityThe future of creativity in an AI-driven world🧠 Key Takeaways:“Simplicity is key in business.” Clarity leads to better execution.Creativity isn’t optional—it’s essential for fulfillment and resilience.A give-first mindset fosters stronger communities and partnerships.Embracing your uniqueness can lead to unexpected beauty and opportunity.Building a personal brand is more important than ever in the digital age.True strategic collaborations are aligned in vision and mutually beneficial.📍 Chapter Highlights:00:00 – Introduction and setup05:07 – Creative aspirations and new beginnings12:25 – The power of words, names, and personal branding19:22 – Early years of entrepreneurship26:31 – Musical foundations and creative influences33:07 – The journey to Velvet Cake50:11 – Navigating partnerships and challenges58:38 – Strategic collaborations and lessons from SoundCloud01:04:53 – Why creativity matters in business01:15:56 – The birth of Morning Sloth01:26:11 – Balancing passion with business reality01:27:31 – Investing insights and founder lessons🔗 Links & Resources:🌍 Velvet Cake → velvetcake.com🌞 Morning Sloth → morningsloth.com🎶 Music Everywhere IO🎧 SoundCloud → soundcloud.com🧡 Why You’ll Love This Episode:This conversation is a reminder that creativity is not just artistic—it’s strategic, emotional, and deeply human. Aaron shows us how to balance the pursuit of passion with the realities of building companies, and how embracing creativity can enrich both our businesses and our lives.📣 Connect with Us:This podcast is brought to you by SERIOUS.BUSINESS.If you’re scaling fast but your messaging, your story, your brand haven’t caught up—let’s fix that 👇🏻👉 Apply for your FREE Brand Masterplan 🦄

🎙️ From Food Waste to Community Wealth: The Vision of Olio with Tessa ClarkeHow do you turn personal frustration with food waste into a global movement of sharing, connection, and sustainability?In this episode, we sit down with Tessa Clarke—co-founder and CEO of Olio, the groundbreaking app that helps neighbors share surplus food and household items. From her roots on a Yorkshire farm to leading one of the most impactful social ventures of our time, Tessa’s journey shows how purpose-driven entrepreneurship can change not only how we consume but also how we connect.Through our conversation, Tessa opens up about the values that shaped her, the challenges of building a mission-led company, and why community is the most powerful force in tackling the crisis of food waste. We also explore the balance between business and purpose, the future of sustainability, and why sometimes the boldest ideas start small.Whether you’re a founder, changemaker, or simply someone who wants to live more sustainably, this episode will leave you inspired to rethink what we waste—and reimagine what we can share.🔑 In this episode, we talk about:How childhood lessons in resilience and creativity shaped Tessa’s entrepreneurial mindsetThe birth of Olio and its mission to combat food waste through sharingWhy behavior change is the biggest challenge in sustainabilityBuilding a community-driven business model with impact at its coreThe role of ambassadors and grassroots growth in scaling OlioSocial and environmental benefits of sharing beyond food—mental health, connection, and communityBalancing purpose and profit in a venture-backed startupThe vision for a circular economy and Olio’s next chapter🧠 Key Takeaways:"You have to start small." Big visions are built step by step.Sustainability is often deprioritized—but must be reframed as opportunity, not burden.Community engagement is the engine of social impact.Sharing isn’t just about reducing waste—it’s about rebuilding trust and connection.Purpose-led entrepreneurship can reshape industries and redefine success.📍 Chapter Highlights:00:00 – Introduction to Olio and Tessa's journey07:17 – The birth of Olio: tackling food waste11:28 – Community engagement and grassroots growth17:58 – Monetization and business model insights20:19 – Challenges of scaling a purpose-driven business29:12 – The intersection of food waste and hunger30:55 – Balancing mission with business needs38:53 – Reflections on the past and future of Olio🔗 Links & Resources:🌍 Download Olio App → www.olioapp.com📣 Follow Olio on Instagram, LinkedIn, and Twitter/XFacebook | Instagram | Twitter | TikTok | LinkedIn🎤 Tessa's TED Talk🧡 Why You’ll Love This Episode:This conversation is an urgent yet uplifting reminder that our individual choices can fuel collective change. Tessa shows us that when communities come together to share resources, we don’t just reduce waste—we build stronger, more connected lives.📣 Connect with Us:This podcast is brought to you by SERIOUS.BUSINESS.If you’re scaling fast but your messaging, your story, your brand haven’t caught up—let’s fix that 👇🏻Apply for your FREE Brand Masterplan 🦄

🎙️ From Ice to Innovation: The Entrepreneurial Journey of Svend HardenbergHow do you build thriving businesses in one of the world’s most remote and challenging landscapes?In this episode, we travel to Greenland to meet Svend Hardenberg—a serial entrepreneur whose ventures are as bold and unique as the landscapes he calls home. Growing up in Nuuk, in a tight-knit community where everyone knows each other, Svend developed resilience, creativity, and resourcefulness from an early age. With parents deeply involved in government, he also gained a rare perspective on policy and leadership that would later shape his entrepreneurial vision.From launching a bottled water company that taps into Greenland’s pristine natural resources to roasting coffee with sustainability at its core, Svend’s story shows how innovation can thrive even in small, remote markets. We explore the highs and lows of entrepreneurship in a place with limited infrastructure and financing, and how these very constraints inspire ingenuity, new ideas, and a sense of community-driven purpose.Whether you’re an entrepreneur, adventurer, or someone looking to rethink business with intention, this episode offers inspiration, insight, and a fresh perspective on Greenland’s untapped potential.🔑 In this episode, we talk about:Building businesses in small, remote, and challenging marketsUsing local resources creatively and sustainablyThe value of community and cultural traditions in shaping entrepreneurshipRethinking business models for long-term impactMisconceptions about Greenland and its opportunitiesThe role of innovation in economic diversificationHow unplanned travel and experiences can spark new ideas🧠 Key Takeaways:Even the smallest markets can nurture big ideas.Challenges can fuel creativity rather than limit it.Connecting deeply with your environment is a key to sustainable business.Greenland’s cultural traditions emphasise community, social connection, and resilience.Supporting local ecosystems and innovation is essential for long-term growth.Entrepreneurship can shape the future of a nation.📍 Chapter Highlights:00:00 – Introduction to Svend Hardenberg03:52 – Growing Up in Greenland: Early Influences09:18 – Entrepreneurial Ventures: From Water to Coffee17:23 – Challenges and Opportunities in a Small Market22:57 – Cultural Insights: Life and Traditions in Greenland31:36 – Addressing Misconceptions: The Real Greenland38:15 – The Future of Greenland: Economic Diversification49:15 – Navigating Market Challenges52:27 – Innovative Business Models for Success57:35 – Supporting the Entrepreneurial Ecosystem in Greenland01:01:45 – Cultural Insights and Travel Tips for Greenland01:08:08 – The Future of Greenland's Economy01:14:36 – Wishes for Greenland's Independence and Growth💬 Sound Bites:“We are hunters, we are not farmers.”“We cherish social gatherings a lot.”“We need to rethink the business model.”“I want our country to succeed.”🔗 Links & Resources:Svend Hardenberg on LinkedInKaffivík: Best Coffee Roastery and Café in Greenland Imivik: Bottled water from Greenlands sacred water source Qeqqu: Seaweed from Greenland (No website yet,)🧡 Why You’ll Love This Episode:This conversation is a reminder that entrepreneurship isn’t just about scale or speed—it’s about creativity, resilience, and purpose. Svend’s story shows how even in remote corners of the world and the smallest markets, innovation can flourish when you stay connected to your community, your environment, and your vision for a better future.📣 Connect with Us:In the hope that those stories 🔥 up your ass as much as they do to ours. This podcast is brought to you by SERIOUS.BUSINESS.If you're scaling fast. But your messaging, your story, your brand haven't caught up? Let's fix that -> 👇🏻 Click The Link Below 👇🏻Apply to get our FREE Brand Masterplan 🦄

🎙️✨ BONUS EPISODE — Golden Nugget: The Art (and Chaos) of Naming Your BrandTo celebrate 20 episodes of Founders Meeting, Helga sits down with branding experts Sebastian Degenhard and Paula Espinosa to dig into the creative strategies, pitfalls & psychology behind great names and the emotional rollercoaster that is naming your brand.From naming fails to trademark wins, from trend-chasing pitfalls to the timeless power of storytelling, this conversation is a masterclass in building a name that actually works for your brand — now and in the future.💬 In this episode, we talk about:🗣 Why the “perfect” name is a myth — and what to aim for instead🎨 Naming categories: descriptive, evocative, invented, acronyms⚖️ The non-negotiable step of trademarking🌀 Why context is everything when testing names🌍 The evolving role of domain names (and why .com isn’t the only game)🔥 How passion and intuition can lead you to the name📌 Key Takeaways:✔ The right name exists — the perfect name doesn’t.✔ Naming should be an authentic reflection of your brand.✔ Trademarking protects your brand identity from competitors.✔ Focus on generating many ideas before narrowing down.✔ Context matters more than isolated testing.✔ A name’s meaning deepens as your brand’s story grows.🎯 Sound Bites:💬 "The right name? Yes. The perfect name? No."💬 "The name gets better with age."💬 "The dot com era is gone."🧡 Why You’ll Love This Episode:This is naming demystified — without the jargon, stress, or pressure to “get it right” on the first try. You’ll walk away with tools, mindset shifts, and a renewed sense of fun for one of the most important (and feared) parts of branding.📍 Chapter Highlights:00:00 – The Art of Naming Brands11:18 – Understanding Naming Categories20:02 – The Naming Process: Best Practices23:51 – Naming Fails and Lessons Learned33:35 – The Importance of Concept Testing38:42 – The Evolution of a Name Over Time44:35 – Trends vs. Authenticity46:54 – The Role of Domain Names51:32 – Intuition and Excitement in Naming📣 Connect with Us:In the hope that those stories 🔥 up your ass as much as they do to ours. This podcast is brought to you by SERIOUS.BUSINESS.You’re scaling fast. But your messaging, your story, your brand haven’t caught up? Let’s fix that → 👇🏻 Click The Link Below 👇🏻Apply to get our FREE Brand Masterplan 🦄

🎙️ From Clay to Connection: The Artistic Entrepreneurship of Anna MorgadoHow do you build a soulful business rooted in creativity, community, and intuition?In this episode, we sit down with Anna Morgado—a Brazilian ceramic artist and entrepreneur now based in Hamburg—whose journey from graphic designer to successful creative founder offers a fresh, feminine perspective on entrepreneurship.Anna’s story is one of transformation: from a childhood filled with artistic curiosity to building a thriving ceramics brand that honours authenticity, spirituality, and vulnerability. Through deep conversation, we explore how she grew her business by sharing her personal process, built a strong online presence without losing her soul, and turned her studio into a space of healing, teaching, and community.Whether you're a founder, artist, or someone seeking a more aligned approach to business—this episode will inspire you to slow down, connect inward, and redefine what success really means.🔑 In this episode, we talk about:Healing fears of visibility and judgment in entrepreneurshipTurning handmade art into a scalable, soulful businessPricing creative work with confidenceThe role of social media in building community—not just followersBalancing feminine and masculine energy in business strategyClay as a tool for emotional release and creative healingCreating online offerings that feel personal and alignedWhy competition among creatives can actually breed connection🧠 Key Takeaways:"People connect when they see the person behind the work."Creativity is sacred—it needs protection, not pressure.Vulnerability isn’t weakness, it’s how we build trust.The future of entrepreneurship is collaborative, intuitive, and embodied.📍Chapter Highlights:00:00 – Anna Morgado’s creative roots in Brazil06:24 – How sharing vulnerability built her online community10:25 – The spiritual layer of building a business18:35 – Business fears, burnout, and the lessons of slowing down29:44 – Unlearning beliefs about competition and success41:19 – Feminine cycles and intuitive business models57:24 – Clay, creativity, and emotional healing01:15:28 – The real cost of handmade work01:37:08 – Branding that connects emotionally01:53:55 – Why collaboration > competition🔗 Links & Resources:Anna Morgado Pottery WorkshopsThe Open Corner (online course)Shop Anna’s workGuided Edition - Applications opening soon: Learn more1:1 Sessions with Anna: Book hereAnna Morgado Ceramics on Instagram🧡 Why You’ll Love This Episode:This conversation is a grounding reminder that business doesn't have to be fast, loud, or competitive to be impactful. Anna shows us how embracing softness, presence, and purpose can lead to real, sustainable growth—while staying true to your creative spirit.📣 Connect with Us:In the hope that those stories 🔥 up your ass as much as they do to ours. This podcast is brought to you by SERIOUS.BUSINESS.If you're scaling fast. But your messaging, your story, your brand haven't caught up? Let's fix that -> 👇🏻 Click The Link Below 👇🏻Apply to get our FREE Brand Masterplan 🦄

Reinventing Coffee with David Cerami | Founder of RestWhat if your morning coffee didn’t come from beans at all — and was better for the planet and your wallet?In this episode, Helga sits down with David Cerami, founder of Rest, a bold startup reinventing coffee as we know it. David takes us on a journey from his creative roots and athletic mindset to building a sustainable, bean-free coffee company that’s tackling the industry’s biggest problems: climate change, deforestation, and rising prices. ☕We talk about:Why coffee is in crisis (and how Rest is reimagining it)Why David chose a B2B-first strategyWhat it means to “partner with the industry”How founders can embrace curiosity, know their limits, and still think bigThe story behind Rest’s ingredients and brandAnd why optimism (not just caffeine) is the real fuelIf you're a founder, a coffee lover, or just someone rethinking your daily habits — this one’s for you.🔑 Sound bites:“Know who you are as best you can.”“Be relentlessly curious.”“Don't be afraid to reach out to anybody.” “Pick up the phone–People wanna talk“ “We need to partner with the industry.”💡 Takeaways:Coffee is facing existential threats — but alternatives don’t have to sacrifice taste or ritual.Founders should lean into their strengths and surround themselves with complementary talent.Rest’s strategy isn’t about competing — it’s about collaborating.Great products meet people where they are.Big change comes from optimistic, pragmatic ideas.Get involved with the Rest movement:Rest WebsiteFollow and connect with David: David Cerami on LinkedIn---📣 Connect with Us:In the hope that those stories 🔥 up your ass as much as they do to ours. This podcast is brought to you by SERIOUS.BUSINESS. You're scaling fast. But your messaging, your story, your brand haven't caught up? Let's fix that -> 👇🏻 Click The Link Below 👇🏻Apply to get our FREE Brand Masterplan 🦄

Turning ideas into action. Building Creative Communities with Othmar Handl the Founder of Forward Festival.How do you turn a passion project into a 10-year movement that connects thousands of creatives across the globe? In this episode, we sit down with Othmar Handl, the founder of Forward Festival—Europe’s leading creative conference bridging design, communication, and inspiration. We get into the behind-the-scenes of what it really takes to build a community-led festival, how to monetise events without killing the magic, and why creativity is a competitive advantage every founder should care about, and how Forward Festival is keeping those who dare to stand out up to date on what's possible. We discuss the challenges of running a festival during a global pandemic, staying ahead of industry trends, and the surprising power of vulnerability, consistency, and obsession in building something that matters.Whether you’re building a brand, a business, or a movement—this one’s for you.💡 What we cover:The untold story behind Forward Festival’s riseWhat makes a real creative community (and why that matters for business)How to generate revenue without selling outPost-COVID pivots and the future of physical eventsStaying in sync with trends without chasing hypeWhere the best creative talent hides—and how to attract themTurning creative chaos into sustainable structure🧠 Founder Wisdom:“If you're not aware of what’s creatively possible, you risk falling behind—and fast.”🔗 Links & Mentions:Forward Festival@forwardfestivalsOthmar Handl on LinkedIn🎟 Get involved:Forward Festival is celebrating 10 years of creativity. Don’t just watch—be part of it.📣 Connect with Us:In the hope that those stories 🔥 up your ass as much as they do to ours. This podcast is brought to you by SERIOUS.BUSINESS. You're scaling fast. But your messaging, your story, your brand haven't caught up? Let's fix that -> 👇🏻 Click The Link Below 👇🏻Apply to get our FREE Brand Masterplan 🦄

From Numbers to Nurturing: Pat’s Journey from Corporate Accountant to Breathwork FacilitatorIn this episode of Founders-Meeting, we delve into the transformative journey of Pat, who transitioned from a conventional corporate career as an accountant to embracing a vocation centred on breathwork and somatic healing practices. Pat shares his experiences with the profound disconnect he felt in his corporate role, leading to a personal crisis that ultimately catalysed his exploration of alternative healing modalities.He articulates the pressing need for healing spaces, particularly for men, highlighting the societal constraints surrounding masculinity that often inhibit emotional expression and vulnerability. Throughout the discussion, we explore the significance of community and connection in the healing process, emphasising how these elements facilitate personal growth and emotional regulation.As we navigate through the intricate interplay between mindfulness, personal development, and entrepreneurship, listeners are invited to reflect on their own journeys and the potential for profound change that lies within embracing authenticity and vulnerability.Key Takeaways:Embracing Personal Transformation: Pat's transition underscores the courage required to leave a secure corporate position in pursuit of a more fulfilling path aligned with personal values and passions.The Power of Breathwork: Breathwork and somatic healing emerge as vital tools for emotional release and self-discovery, offering profound insights into one's true self.Community and Connection: The importance of nurturing community, especially among men, is highlighted as a means to foster vulnerability and healing in a supportive environment.Navigating Financial Mindsets: Pat discusses overcoming a scarcity mindset around money, emphasising the significance of investing in oneself for personal and business growth.Balancing Work and Family: The ongoing learning process of balancing entrepreneurial endeavours with family life is explored, shedding light on the challenges and rewards of such integration.Resources & Links:Pat's InstagramPat's WebsiteInsight Breathwork Teacher Training📣 Connect with Us:In hope that those stories 🔥 up your ass as much as it does to ours. This podcast is brought to you by SERIOUS.BUSINESS. You're scaling fast. But your messaging, your story, your brand haven't caught up? Let's fix that -> 👇🏻 Click The Link Below 👇🏻Get a FREE Brand Masterplan 🦄Keywords: founders podcast, entrepreneurial journey, breathwork practices, spinal energetics, corporate to wellness transition, men's healing groups, emotional release techniques, nervous system regulation, personal development, somatic work, overcoming burnout, building community, self-discovery, mindful entrepreneurship, holistic health strategies, meditation for clarity, connecting with your breath, transformative practices, finding purpose in work, wellness events

Ida Tin: Pioneering Femtech and Redefining Women's HealthIn this enlightening episode, Helga sits down with the one and only mother of Femtech Ida Tin, the visionary founder of Clue, a groundbreaking app that has transformed the landscape of menstrual and reproductive health tracking. Ida shares her journey from the inception of Clue to its impact on women's health globally. The conversation delves into the challenges of fundraising in the Femtech industry, the importance of ethical business practices, and the significance of building a strong, trust-based team culture. Ida also opens up about her personal growth, the transition from CEO to new ventures, and her vision for the future of women's health innovation.📌 Key Topics Discussed:The origin and evolution of ClueNavigating the challenges of the Femtech industryFundraising dynamics and the venture capital landscapeBuilding and maintaining a cohesive team cultureEthical considerations in health techPersonal growth and work-life balanceThe future of Femtech and women's health initiatives💡 Notable Quotes:"You can’t buy trust with money.""Willingness to change is crucial for success.""Investing in women's health will save money.""Having fun is also part of a healthy system."🔗 Resources & Mentions:CLUE, download it, or change to it if you don't have it already...Clue WebsiteClue on the App StoreIda: contact and follow her to stay up to date on Femtech and her latest endeavoursIda Tin on LinkedInFemtech Assembly on LinkedInFemtech Assembly on SubstackA book that Ida mentioned, read, and recommends... Ejaculate Responsibly: A Whole New Way to Think About Abortion📣 Connect with Us:In hope that those stories 🔥 up your ass as much as it does to ours. This podcast is brought to you by SERIOUS.BUSINESS. You're scaling fast. But your messaging, your story, your brand haven't caught up? Let's fix that -> 👇🏻 Click The Link Below 👇🏻Get a FREE Brand Masterplan 🦄

🎙️ Founders-Meeting with Haraldur Thorleifsson aka... Halli UenoCome for the branding wisdom, stay for the existential honesty. In this soulful, funny, and deeply human conversation, Halli (founder of Ueno, builder of things, Icelandic legend) joins Helga for this extended podcasts episode inspired by Hallis own "walking podcast" even though it was recorded in an online studio who knows if we'll take a walk on the wild side sooner than later. Nobody knows what the future holds, or do we?They wander through agency life, workaholism, healing, client love languages, the magic of walking, and why success can sometimes feel... empty. It's a story of a creative genius who’s learning to draw again, building for inclusion, and redefining what it means to be truly successful.This one’s for the dreamers, the doers, and the people who’ve ever hit a wall and asked, "Now what?"🧠 Themes We Explore:🎯 The myth of success — and why it doesn’t always feel like it should💥 Workaholism, pain tolerance & unlearning hustle culture🎭 Therapy, self-reflection, and the masks we wear at work🧩 Building brands that feel (and work) better — inside & out🫶 How personal relationships shape professional wins🌿 Walking, presence, and the power of doing less🛠️ Designing teams, not just logos🤖 What AI can’t replace — and maybe never will🏛️ Legacy, impact, and living a values-led life🧩 Mini Takeaways:Design affects how we feel — emotionally and culturally.Great branding saves time, money, and anxiety.Values aren’t just internal strategy; they’re cultural glue.Failure is not a detour — it’s the road.Authenticity beats aesthetics, every time.Workaholism is an addiction we reward. That needs to change.Passion and purpose are fuel; balance is the steering wheel.The best teams are built with ruthless clarity and deep empathy.🌱 Halli Is Currently:Learning to draw daily — because it’s never too late to start over.Working on accessibility through nonprofit initiatives in Iceland and beyond.Reflecting on success, failure, and the weird in-between.Building meaning beyond profit.Making a music comeback Taking a walk with friends, recording it and turning it into podcasts🌀 For Listeners Who Love:Honest founder stories without the fluffLate-night walks with deep thoughtsConversations that blend creativity, therapy, and techA bit of Nordic wisdom with their business advice🎧 Tune in for a reminder that:Success is complicated. Failure is essential. And walking might just be your most underrated business tool even if you’re wheelchair bound.Keep up and follow Halli on...Halli's Instagram: https://www.instagram.com/haraldurthorleifsson/Halli's Website: https://www.haraldurthorleifsson.com/Halli's Podcast Labbitúr (in Icelandic, soon in English as well): https://open.spotify.com/show/45yOC0UswrzBrb20lcrIqx?si=6b185812f22843e9Halli's Music: https://onnujonuson.com/the-artisthttps: //open.spotify.com/artist/1hSwmbp2UKVDWIKRaLQhgT?si=WB_FiwFSRg27x8Y0j1fkIwHalli's philanthropy project Ramping up Iceland (and the world): https://www.rampur.is/In hope that those stories 🔥 up your ass as much as it did to ours. This podcast is brought to you by SERIOUS.BUSINESS and if you struggle, rubbing off that "startup stamp" to become a market leader with head-turning branding and jaw-dropping website. Apply here for a FREE brand audit: https://serious-k9ipl8ey.scoreapp.com/questions

“Wild Horses, Wiser Roads” — with Sigurrós EiðsdóttirIn this soulful and sharply honest conversation, we sit down with Sigurrós Eiðsdóttir, the creative mind and co-founder behind Copenhagen’s beloved Wild Horses Café & Gallery. With a name that's often mistaken for the legendary Icelandic band (yes, that Sigur Rós), Sigurrós shares how identity, creativity, and personal story shape both brand and business.From growing up in an entrepreneurial household to navigating the layered dynamics of running a company with her partner, this episode touches on everything from sustainable fashion to emotional resilience to building a business that’s not just a café but a community hub for art, love, and coffee.Make sure to pay them a visit next time you're in Copenhagen for some premium coffee experience and surely good "wibes."💡 This episode is for you if you're curious about:Naming and personal branding when identity gets in the wayBalancing love + businessSelf-taught fashion and deadstock magicMinimalism that feels humanHow creative cafes can become cultural homesAnd what it means to be a Wild Horse in today’s entrepreneurial world✨ Key Takeaways— A unique name can shape your brand—for better or worse— Business with your partner? Communication is everything— Community isn't just a buzzword, it's your business backbone— Sustainable fashion is about values, not trends— Navigating mental health and money struggles is part of the path— And sometimes, the best ideas come from doing it all yourself🔗 Mentions & Links:Wild Horses on InstagramWild Horses Gallery on InstagramSósa fashion label in InstagramSigurrós on Instagram#FoundersMeeting #CreativeEntrepreneurship #CopenhagenCafeCulture #PersonalBranding #WildHorses #SustainableFashion #BusinessAndLove #MinimalismInBusiness #Startuplife

In this episode of Founders-Meeting, we sit down with Davíð Örn, co-founder of Smitten, the dating app that’s flipping the script on how people meet online. As the youngest of five brothers and a serial entrepreneur, Davíð walks us through the highs, lows, and wild pivots of his journey — from failed ventures to launching one of the most fun and engaging dating apps out there.Imagine an online dating experience that goes beyond the superficial swiping — where connection starts with curiosity, not just a photo. A place where you discover fun facts, quirky failures, and shared passions through playful quizzes, personality colors, and creative prompts. It's not just about who looks good, but who gets you. That’s the future Davíð Örn is building with Smitten — where dating is fun again, and the ice breaks itself.Initially on track to become a doctor, Davíð’s mindset shifted radically after reading Rich Dad, Poor Dad, setting him on a path to build something of his own. What followed was a bumpy but enlightening ride through multiple startups before finding his stride with Smitten — a platform built not on superficial swiping, but on fun, connection, and play.💡 Whether you’re building an app, starting a company, or just fascinated by how ideas become products, this conversation is full of real, raw entrepreneurial insight.🧠 What We Talk About:Davíð’s origin story: from med school dreams to startup realityHow failures and pivots shaped his approach to buildingWhat makes Smitten different from Tinder, Bumble, and other dating appsWhy fun is the secret ingredient to creating real connectionsThe challenges of scaling a dating app — and why critical mass mattersFundraising in today’s economic climate — and staying resilient when VC money is tight🔑 Key Takeaways:Resilience is the secret weapon in startup life.Creating joy in your product can lead to deeper user engagement.Market timing and trust with users are just as important as features.There’s value in not doing what everyone else is doing — especially in saturated spaces like dating.Mentioned in This Episode:Smitten WebsiteDownload the smitten app here...Smitten on AppStore Smitten on Google PlayCompanies mentioned in this episode: Smitten Tinder Bumble Hints Silicon Valley Makers Fund Keywords:founders meeting, startup journey, Smitten app, online dating innovation, entrepreneurship insights, dating app design, startup failures, Icelandic founders, user experience, VC fundraising, Gen Z dating trends, startup resilience, playful UX, tech founders, marketing in tech, emotional design, early-stage startups

🎙️ What really goes into building a podcast that stands out? Spoiler: It’s more than a mic and a dream. (You need a punk!) In this episode of Founders-Meeting, Helga sits down with the brilliant (and refreshingly honest) Kane, founder of Precision Podcasting, to chat about the real journey behind the mic — the wins, the fails, and all the magic in between. Kane brings the vibes and the value, sharing how podcasting has gone from a niche nerd-fest to a playground for creators, founders, and communities looking to build something meaningful. He breaks down why audio quality matters, how connection is everything, and what it actually takes to build a podcast that people don’t just listen to — but love.👂 Expect insights like:- Why podcasting is the perfect mix of creativity + business- How to turn your early flops into future wins (yes, failures included)- What it really means to find your voice and your people- The power of community in building something that lasts- Why niche is the new mainstreamFrom awkward beginnings to audio mastery, Kane’s story is packed with real talk and golden takeaways — especially if you’ve been flirting with the idea of starting your own pod (or taking yours to the next level). So whether you're a founder, a creator, or just podcast-curious — this one's for you. Tap in, tune up, and let’s go beyond the buzzwords. 🚀🎧Links referenced in this episode:Excited to start a conversation with Kane about your podcast production? Find and connect with Kane and Precision Podcasting...Precision Podcasting Website The Podcasters Club PodcastKane Power on LinkedInAlso, if anyone is excited to hear and follow Kane's and Ruth's music band, Team SquadTeam Squad on SpotifyTeam Squad on Instagram

In this conversation, Helga interviews Stefano Sacchi, the founder of Epic Llama, a company dedicated to creating unique and meaningful social experiences. Stefano shares his journey as a third culture kid, his entrepreneurial spirit, and the evolution of Epic Llama over the past decade. He discusses the importance of fostering genuine connections, the challenges of running an unconventional business, and the lessons learned along the way. The conversation highlights the need for more playful and engaging social interactions in today's world. In this conversation, Helga and Stefano Sacchi explore the nuances of hosting and community building in a digital age. They discuss the impact of social isolation on social skills, the art of hosting, and the importance of creating memorable experiences. Stefano shares insights on the challenges of being a digital nomad, the significance of initiating connections, and practical tools for enhancing team interactions. The discussion also touches on cultural insights regarding meaningful conversations and the power of connection before content.Takeaways:Some people just have more fun, but how?Stefano, founder of Epic Llama, highlights the importance of human connection in today's world.His unique approach to community building fosters genuine relationships through engaging, intentional experiences.Carefully designed events promote personal growth and deeper connections.Listeners are encouraged to embrace vulnerability and creativity to cultivate meaningful interactions.The challenges of sustaining community as a digital nomad are explored, emphasizing the need for consistent, intentional gatherings.The episode concludes with a call to prioritize authentic relationships in both personal and professional life.Get involved with the Epic Lama communityEpic Llama Website Become an Epic HostFollow Epic Lama on InstagramKeywords.founders podcast, entrepreneurial strategies, community building, meaningful connections, events company, human connection, networking experiences, playful interactions, social gatherings, unique event ideas, motivational stories, personal growth, unconventional business, small talk alternatives, adult play events, life-changing experiences, experiential learning, online community engagement, digital nomad lifestyle, creative networking

In this conversation, Matt Watkins, founder of Special Studio, shares his journey as a sustainability-driven entrepreneur. He discusses the importance of rethinking manufacturing processes, the role of 3D printing, and the significance of using recycled materials. Matt reflects on his childhood interests in making things, his experiences in the tech industry, and the pivotal moments that led to the creation of Special Studio. He emphasizes the need for authenticity and depth in branding, drawing inspiration from dystopian aesthetics in films like Blade Runner. In this conversation, the speaker discusses the significance of authenticity in branding, the unconventional path of entrepreneurship, and the importance of learning through trial and error. They emphasize the need for honesty in business practices, the challenges of balancing work and family life, and the value of surrounding oneself with supportive and competent individuals. The speaker shares personal insights from their journey in building a sustainable manufacturing business, highlighting the evolving consumer awareness towards local production and sustainability.Biggest InsightsChapters00:00 Introduction to Sustainability and Innovation03:07 Matt's Early Influences and Entrepreneurial Journey05:57 The Birth of Special Studio08:59 The Aha Moment: Rethinking Manufacturing12:02 Financing and Business Model of Special Studio15:02 Brand Aesthetics and Influences19:05 Depth and Authenticity in Branding31:42 The Importance of Authenticity in Branding37:54 The Unconventional Entrepreneurial Journey45:00 Learning Through Trial and Error53:53 Balancing Work and Family LifeSpecial Studio Website: https://specialstudio.co/Special Studio Insstagram: https://www.instagram.com/specialstudio.officialMAtt on LinkedIn: https://www.linkedin.com/in/pomattwatkins/

In this episode, we chat with Bart, a Paris-based entrepreneur and founder of Sorbey, a digital platform transforming the way we connect with food and community. Born out of frustration with cluttered, ad-heavy food platforms, Sorbey is on a mission to create a seamless, ad-free, and educational experience for home cooks and food lovers.Bart’s journey into entrepreneurship is anything but conventional. After feeling disconnected from traditional education, he found his passion in food and culture—and used it to fuel his venture. Sorbey isn’t just a recipe manager; it’s a vibrant hub where culinary enthusiasts can learn, share, and build a healthier relationship with food.In our conversation, Bart opens up about the challenges and rewards of starting a food-tech business, the creative ways he’s building a sustainable business model, and the importance of adaptability in entrepreneurship. He also emphasizes how Sorbey’s evolving community-driven focus makes cooking more accessible, joyful, and mindful.Join us as we explore Bart’s inspiring journey, the future of food innovation, and what it takes to build a platform that truly puts users first. 🥗✨Takeaways: Bart, a Paris-based entrepreneur, discusses his venture Sorbet, emphasizing accessibility in food culture. The Sorbet platform aims to streamline recipe management, promoting a clutter-free cooking experience. Bart highlights the importance of resilience and adaptability in the entrepreneurial journey of building Sorbet. The episode underscores the connection between food, community, and personal well-being, advocating for healthier eating habits. Join the community, get organised, and share the food love...Sorbey WebsiteSorbey on Instagram Bart on LinkedIn

This podcast episode features an enlightening discussion with the lovely Claire Siegert, co-founder of Businettes, where she elucidates the intricacies of building a supportive community for female entrepreneurs. Claire elaborates on her professional journey, illustrating how her past experiences shaped her understanding of the challenges that women face in the entrepreneurial sector. The narrative emphasises the importance of collaboration, mentorship, and shared experiences among women, challenging the traditional narrative that often pits female entrepreneurs against each other. Claire's commitment to creating a supportive ecosystem is evident as she details the resources offered by Businettes, including workshops and networking opportunities designed to empower women at various stages of their entrepreneurial journeys. This episode serves as a powerful reminder of the impact of community in overcoming barriers and achieving success in business, inspiring listeners to embrace collaboration as a means to foster growth and innovation.Takeaways: The podcast emphasises the significance of persistence in the entrepreneurial journey, particularly in the face of adversity. Claire Siegert reflects on the necessity of having co-founders in business ventures to share responsibilities and enhance decision-making. The discussion highlights the importance of community among female entrepreneurs, showcasing how Businettes aims to empower women in business. The notion of 'killing your darlings' is explored, where founders must let go of unsuccessful projects to focus on viable opportunities. The episode illustrates the challenges women face in entrepreneurship, particularly in gaining recognition and support from male-dominated networks. Listeners are encouraged to take breaks and reflect on their journeys, emphasising mental health and well-being in the entrepreneurial process. Check it out! Get involved and join the Businettes community:Businettes page: https://www.businettes.com/ Businettes Summit page: https://www.businettes.com/de/female-founders-summit Find and get in touch with Claire Siegert here on LinkedIn: https://www.linkedin.com/in/claire-siegert/

In this episode, we dive into the entrepreneurial journey of Antonio Gomez, co-founder of Tryp, Mexico’s pioneering cannabis marketplace. Antonio shares insights from his experiences at Uber and Revolut, revealing the challenges and opportunities of launching a business in a newly legalized, highly regulated market.We explore the evolving legal landscape of cannabis in Mexico, the societal perceptions surrounding its use, and the importance of education in shaping responsible consumption. Antonio discusses the personal and professional hurdles of entering a controversial industry, the skepticism founders often face, and the strategies Trip is using to build consumer trust.Key Takeaways:✅ Entering a controversial industry means overcoming skepticism—even from friends and family.✅ Understanding local regulations is crucial when launching in emerging markets.✅ The Mexican cannabis industry is evolving, but complex regulations remain a major hurdle.✅ Education and awareness are essential to ensuring safe cannabis consumption.✅ Founders need a strong, complementary team to navigate industry challenges.✅ Consumer trust is key—transparency and safety measures are critical to success.Check out Trip: https://www.tryp.mx/Get in touch with: Antonio Gomez on LinkedIn

Revolutionizing Sound with Martin: The Transformative Power of 3D AudioMartin’s journey into the world of spatial audio is as inspiring as it is innovative. With a bold vision and a passion for immersive sound, Martin has become a pioneer in the field, exploring how 3D audio can transform industries and elevate human experiences.In this episode, Martin takes us behind the scenes of his work, sharing how 3D audio can revolutionize sectors like healthcare—where calming soundscapes can aid patient recovery—and education, where immersive audio creates groundbreaking learning opportunities. He also highlights the art of crafting tailored audio experiences, from conceptualization to execution, revealing how sound can become a tool for connection and storytelling.The conversation is packed with insights on experimenting with audio technologies, the emotional impact of sound, and the importance of pushing creative boundaries. Martin’s story is a testament to the power of curiosity, bravery, and specialized expertise in shaping the future of sound.Plus, a special challenge from Martin to our listeners! Take a deep dive into spatial audio—experiment, explore, and embrace the magic of sound. Whether you're a content creator, filmmaker, or brand builder, this is your sign to elevate your projects with the transformative power of 3D audio.Key Topics in This Episode:How going against the grain, narrowing down, and specialising takes a lot of strength and courage I always wanted to become a Professional Football playerWhat is the so-called spatial, 3d sound and immersive audio My parents were in doubt about the path I was takingThe emotional and psychological impact of soundRevolutionizing industries with 3D audio, from healthcare to educationEmbracing trial and error to explore new creative possibilitiesHow brands like Apple and Dolby Atmos are leading the charge in audio innovationThe art of storytelling through immersive soundNetworking and relationship-building are critical for creative professionals.Want to know more or work with VRtonung:Website: VRtonung Website Connect with Martin:LinkedIn: Martin Rieger on LinkedInInstagram: Martin on InstagramListen now and be inspired by Martin’s journey into the incredible world of 3D audio!

Reimagining Family Life with Alma Dóra: Heima’s Mission to Balance the HouseholdIn this episode, we welcome Alma Dóra, the innovative mind behind Heima, a groundbreaking app designed to revolutionize how families manage household tasks. Alma delves into the core vision of Heima, a platform that gamifies and automates household responsibilities to foster a more equitable division of labour at home. Rooted in her passion for gender equality, Alma shares how Heima aims to ease the burden that often disproportionately falls on women, transforming family dynamics and improving relationships.The conversation navigates the intersection of family life, gender roles, and entrepreneurship. Alma sheds light on the systemic challenges women face in the entrepreneurial landscape, particularly in securing funding. Her insights emphasize the need for inclusive practices in venture capital and the vital role of supportive ecosystems in nurturing women-led businesses. Through this dialogue, Alma invites listeners to rethink societal norms and explore how technology can empower families to cultivate a cooperative, harmonious home environment.Join us as Alma's inspiring journey reveals the profound impact of collaborative parenting and fair household management, offering a blueprint for a future where balance and equality are the foundation of family life.Key Topics in This Episode:The concept behind Heima and its role in fostering family collaboration.Addressing the funding gap for female entrepreneurs and why it’s a gender issue.How Alma’s background in gender equality shapes her entrepreneurial approach.The importance of reshaping perceptions around household labour.Encouraging investors to support and recognize the potential of women-led ventures.Strategies for achieving work-life balance as an entrepreneur.Explore Heima:Visit Heima: getheima.comConnect with Alma Dóra on LinkedIn: Alma Dóra RíkardsdóttirListen now to discover how Heima is redefining family dynamics and learn from Alma’s journey in creating a more equitable world for families and entrepreneurs alike!

Revolutionising Retail with Devin Gilmartin: The Canvas's Vision for Sustainable FashionIn this episode, we sit down with Devin Gilmartin, the visionary founder behind The Canvas, a platform that's redefining the fashion industry by championing sustainability and empowering independent brands. Devin's journey from launching a small T-shirt brand to spearheading a movement of over 100 sustainable brands is a testament to the power of purpose-driven entrepreneurship.The Canvas is more than just a retailer—it's a hub for storytelling, innovation, and community. Devin shares insights on the evolution of The Canvas, the importance of physical retail experiences in the digital age, and how sustainability can be woven into the fabric of business. Through candid discussions on the challenges of e-commerce, the necessity of brand authenticity, and the balance between work and personal life, Devin offers a compelling narrative for aspiring entrepreneurs and fashion enthusiasts alike.Whether you're looking to understand the future of retail or seeking inspiration to build a brand with a mission, this episode is packed with valuable takeaways that challenge the status quo and envision a more ethical and connected fashion industry.Explore The Canvas: The Canvas Website The Canvas on InstagramConnect with Devin: Devin Gilmartin on LinkedInKey Topics in This Episode:• The journey from a T-shirt brand to a global retail platform• Building a community of sustainable brands• The evolving role of physical retail in a digital world• Storytelling as a tool for customer engagement• Navigating the complexities of entrepreneurship in the fashion industry• Defining brand identity and embracing feedback• The importance of work-life balance for entrepreneursListen now to uncover the transformative power of sustainability and the future of fashion with Devin Gilmartin and The Canvas!

Sculpting Sweet Success with Alison Dunlop: From Art to ARD BakeryAlison Dunlop’s journey is a testament to the magic of blending creativity and entrepreneurship. A Scottish mother of two, Alison didn’t plan to start a business during her maternity leave—but her artistic background and passion for baking took her in an unexpected and delightful direction.With a foundation in sculpture and fashion design, Alison combined her skills to craft stunning edible creations. The result? ARD Bakery—a custom cake business delivering show-stopping, celebratory cakes that are as bold as they are beautiful. From her early days in vibrant London to making waves in the scenic Scottish Highlands, Alison’s cakes are works of art worth savoring. 🎂🏴In this episode, we explore how Alison turned a creative hobby into a thriving business, the challenges she overcame, and the inspirations that continue to shape her success. Whether you’re an aspiring entrepreneur or just love a good slice of innovation, Alison’s story proves that sometimes the sweetest opportunities come when you least expect them.Explore ARD Bakery:🖥️ ARD Bakery WebsiteConnect with Alison:• Instagram: ARD Bakery on Instagram• Facebook: ARD Bakery on FacebookKey Topics in This Episode:• Mixing your skills with your hobby to create a unique businesss• A mother of two starting a business during maternity leave• Changing the location of a blooming business• Running a localised business• Running a business from your homeListen now and be inspired by Alison’s story of creativity, resilience, and delicious success!

Going against the grain with Mikko Koskinen: From Sauna Brainstorms to Award-Winning SpiritsMikko Koskinen’s entrepreneurial journey involves boldness, creativity, and resilience. When most people would have followed the safe path, Mikko did the opposite—launching a distillery in Finland at a time when rye whisky didn’t even exist in the country. What started in a sauna brainstorming session over 12 years ago led to Kyrö Distillery, a brand that has won global acclaim for its rye-based spirits and gin. Kyrö’s gin was even crowned the world’s best gin for gin and tonic, and their unique partnership with Finnair showcases the brand’s authenticity as a Finnish spirit.In this episode, Mikko shares how he took risks that defied conventional advice and how his passion for adventure and creativity shaped his approach to business. From extreme sports like freediving and hiking to daring marketing stunts—including appearing naked for Kyrö’s campaigns—Mikko embodies a fearless mindset. He also opens up about the health challenges that forced him to rethink his life, shifting his focus toward environmental causes and living with intention.Mikko’s story is a testament to courage, innovation, and the power of staying true to yourself—no matter what others say.Connect with Mikko:LinkedIn: Mikko Koskinen on LinkedInKyrö Distillery Website: Visit Kyrö DistilleryKey Topics in This Episode:Challenging the norm and creating Finland’s first rye whiskyBuilding an award-winning distillery from a sauna session ideaThe fearless creativity behind Kyrö’s marketingFacing health challenges and redefining life prioritiesBalancing entrepreneurship with adventure and environmental passionListen now and get inspired by Mikko’s story of daring to go against the grain, embracing creativity, and living life to its fullest!

Breaking Taboos with Anna Lee: Innovating Sexual Wellness and Building LionessAnna Lee’s entrepreneurial journey is nothing short of inspiring. Her upbringing didn’t dictate where she would go—her bold vision and engineering mindset empowered her to create something entirely revolutionary. As the founder and CEO of Lioness, she made history by developing the world’s first and only biofeedback vibrator that provides smart data to support female sexual health.In this episode, Anna shares how she disrupted an industry that had been creating products for women without actually involving women in the process. We dive into her innovative thinking, challenges, and the growth of Lioness into the groundbreaking brand it is today. From being named to Forbes 30 Under 30 to building a company that challenges societal norms, Anna’s story proves the power of courage, creativity, and passion.Plus, a special offer from Anna for our listeners! After all, masturbation is normal. It is a healthy part of being human. If you’re intrigued, curious, and excited to try or gift the award-winning Lioness vibrator—the product that puts the power of pleasure into the palm of your hands, I guess this is your sign—use the code FOUNDERSMEETING for 10% off your purchase!Get the Lioness Smart Vibrator: Lioness WebsiteConnect with Anna:LinkedIn: Anna Lee on LinkedInInstagram: Anna Lee on InstagramTikTok: Anna Lee on TikTokKey Topics in This Episode:Disrupting industries and breaking taboosThe story behind the world’s first biofeedback vibratorEntrepreneurship and scaling a product for women’s sexual healthOvercoming challenges and achieving success in a competitive marketListen now and be inspired by Anna’s story of innovation, courage, and passion!

Welcome to the Founders-Meeting podcast! In this trailer, you’ll get a sneak peek at what’s in store: weekly conversations with inspiring founders from around the globe, exploring their biggest wins, toughest challenges, and the strategies they used to succeed. Whether you're an aspiring entrepreneur or a seasoned business leader, this podcast is here to fuel your week with motivation and actionable insights.Your host, Helga Osk Hlynsdottir, brings over a decade of experience in building premium brands, strengthening teams, and driving business growth. As a co-founder of SERIOUS.BUSINESS, she’s passionate about sharing the stories that inspire innovation and entrepreneurial drive.If this sounds like your kind of podcast, hit subscribe and join us every Monday for fresh episodes. Don’t forget to leave a review and share with fellow founders and innovators!Stay tuned for our first full episode, where we’ll dive into the story of [Founder Name], who turned a small idea into a global success!Explore more and Visit us at https://serious.business/ and follow us on IG https://www.instagram.com/seriousbusiness.agency