PODCAST · business
Founding Sellers
by Sam Collin
Founding Sellers is a podcast about the people who take a product from zero to sixty. Each episode is a deep, honest conversation with the early GTM operators and contributors at breakout software companies.The goal of the podcast is to share lessons from people who have actually been in the arena. I’m Sam Collin, and I've been lucky to be an early stage seller at three startups that eventually successfully exited to Zoom, Medallia, and Meta.Most podcasts focus on founders or VCs. I love that content, but it often misses what’s happening on the front lines. What actually works in the early days. What doesn’t. And what it takes to survive and succeed as a founding seller.
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#1: Mike Hoy - From Warped Tour to CEO
Mike chased his dream of playing professional soccer, though the career lasted only 17 minutes. He also spent time on the Warped Tour trying to sell out arenas, and sometimes selling no tickets at all. The lessons from both shaped his path as an entrepreneur and top performing seller at Pendo. Now he’s building Atlas, helping AI companies move as fast as their products.TakeawaysEarly-stage sales requires evangelismScrappiness and experimentation are key in early-stage salesEducating the market is essential for new product categories Value-Oriented SalesThe Importance of Passion and AmbitionThe Role of Business Model in SalesThe Significance of Will and Curiosity in HiringNegotiation Skills in SalesChapters00:00 The Journey of a Soccer Fanatic15:00 From Music to Sales23:15 Starting a Company in the Music Industry33:54 Joining a Venture-Backed Company47:12 Evangelizing a New Product Category52:44 The Value-Oriented Approach to Sales01:00:33 The Importance of Passion and Ambition01:07:44 The Significance of Will and Curiosity in Hiring01:33:03 Negotiation Skills in Sales
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ABOUT THIS SHOW
Founding Sellers is a podcast about the people who take a product from zero to sixty. Each episode is a deep, honest conversation with the early GTM operators and contributors at breakout software companies.The goal of the podcast is to share lessons from people who have actually been in the arena. I’m Sam Collin, and I've been lucky to be an early stage seller at three startups that eventually successfully exited to Zoom, Medallia, and Meta.Most podcasts focus on founders or VCs. I love that content, but it often misses what’s happening on the front lines. What actually works in the early days. What doesn’t. And what it takes to survive and succeed as a founding seller.
HOSTED BY
Sam Collin
CATEGORIES
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