Friday Takeaway

In this week’s episode, Abigail Summerfield and Chantelle Morton are joined by the brilliant Sam Budd, CEO and founder of Buddy Media Group. Sam's purpose-led social media agency excels in social activations, influencer marketing, and driving measurable growth for top brands like Aviva, Farfetch, Ray-Ban, and Spotify. Sam shares the journey of Buddy Media, from its challenging launch during the pandemic to achieving remarkable success. He discusses the importance of bridging the gap between creativity and performance, ensuring trackable ROI for ambitious brands.
 Sam also opens up about his personal experience with neurodiversity. Diagnosed with ADHD, he explains how this has shaped his approach to business, seeing it as a superpower that drives innovation and resilience. Sam highlights the significance of fostering a strong company culture, the lessons learned from his previous roles, and the strategies that helped Buddy Media thrive despite numerous obstacles. Join us for an inspiring conversation, where we delve into Sam’s vision, overcoming challenges, and the role of purpose and neurodiversity in building a successful agency.

Join Abigail Summerfield and Chantelle Morton with Ben Bush, partner and head of strategy at The Frameworks, a leading B2B marketing agency. Ben shares insights into The Frameworks' strategic brand storytelling approach, working with top clients like Adobe, IBM, and Siemens, as well as lesser-known but impactful companies like Teledyne e2v. We delve into the concept of business reinvention in response to global changes, AI's role in marketing, and the importance of authentic communication. Ben also discusses The Frameworks' evolution from its IBM roots in the 1980s to its current focus on creative, strategic problem-solving. Tune in for a fascinating discussion on the intersection of technology, creativity, and business strategy, and learn how The Frameworks helps companies navigate constant change with compelling brand narratives.

Join Abigail Summerfield and Chantelle Morton with the remarkable Sarah Dear, co-founder and CEO of Born Ugly. Discover the genesis of their unconventional brand name and dive into the transformative power of ugly ideas. From navigating the complexities of the creative industry to fostering transparency and collaboration, Sarah shares insights on driving change and making an impact. Tune in for a captivating conversation on creativity, challenges, and the future of innovation.

Abigail Summerfield and Chantelle Morton are joined by Maxine Laceby, co-founder of Absolute Collagen. Maxine shares her journey from developing an idea experimenting on her kitchen table and growing her multi-million-pound business. Tune in as she discusses her unconventional path to entrepreneurship, the power of embracing fear, and the importance of putting customers first. Learn about her innovative approach to product development and the strong community she's built around her brand. Don’t miss out on this extremely inspiring episode.

Chantell Morton and Abigail Summerfield welcome Jo Dalton, founder of JD & Co, an investor, board advisor, and mentor to this week's episode. Jo tells us about her journey, starting JD & Co on a whim, hiring non-salespeople, and relying solely on referrals for success. We’ll touch on the importance of being adaptable and "more human" in an ever-changing business landscape, to trust and empower team members from day one to foster their growth and Jo’s commitment to uplifting women in senior roles and supporting women-owned businesses. Don’t miss out on this inspiring conversation, there is a lot to takeaway.

What does it actually mean to Advance Black Pathways? And what can you as an indivual or as a buisness do to action diversity and inclusion? In this episode, we invite you to join us as Cecil Peters and Yvonne Nagawa, two leaders in their fields, take the stage. They share their personal stories of promoting inclusion and the crucial importance of being an ally. Discover how you can make a positive impact in your own life, your team, and your business.
 Don't miss out on some incredibly important insight and advice.

Empower yourself and your team with the training you want and need. It’s time to remove the stigma around “not knowing” and strive to be lifelong learners. In this episode, Chantelle Morton and Abigail Summerfield explore the importance of constant learning and upskilling. They share personal stories from their careers where they’ve upskilled and tips on how you can do the same to get yourself, your team and your business thriving.

Nurturing and maintaining a good culture is vital and affects everybody and every business. How do we cultivate the right environment, the right mindset and measure success? In this episode Chantelle Morton and Abigail Summerfield discuss issues and successes they’ve encountered in their careers, their business and their clients, giving a fresh perspective on why company culture is paramount for both individual and team success.

Team Takeaway talk to the phenomenal, multi-platform broadcaster, fashion and identity commentator and activist, Caryn Franklin MBE. We discuss Caryn’s opinions and observations of the creative industries in a post-Covid world, her inspirations and ask what obstacles limit women’s career growth today. How recruiters confuse confidence with competency and how to nurture allyship. We talk all things Skewed: Decoding Media Bias. Caryn’s new book unpacks how we recognise, rethink and manage bias and morality codes. The Takeaway? Time to rise up, embrace transformative leadership and build inclusive cultures within your business.

Abigail Summerfield and Chantelle Morton are joined by Creative Director Kim Howells and Stylist Emily Evans, talking honestly about their careers, women who have influenced and inspired them and how they continue to push themselves and the people they work with to be the very best they can be. ‘The most successful people lift as they climb’  We look forward, not back and continue to challenge the social and economic achievements of women who are leading from the front and pushing at the rear and working together to keep driving change forward.

Abigail and Chantelle take a fresh look at how businesses should deliver SMART objectives for 2023. We know how important it is to create and track short-and-long-term goals in any business. Our hot take is more human-centred and more playful. SMARTY pants will inspire your teams to create the best work of their lives.

Join Abigail Summerfield and Chantelle Morton to celebrate The Game Changers, young women leading major entrepreneurial movements and building businesses to invest in. Joined by Darcy Laceby, Co-Founder and CBO of AbsoluteCollagen and Jessica Chapplow, Reprise Digital, Commerce, Managing Partner and Founder of Heartificial Intelligence. Both women make this years Forbes 30 under 30. Bold, innovative young luminaries who are changing the course and face of business, society and entrepreneurial thinking.  In partnership with Soho Works

Abigail Summerfield and Chantelle Morton are joined by Tim Greenhalgh from Landor and Fitch and Nick Beighton from Matches Fashion to discus their creative leadership style, their personal mindset and how they motivate and nurture the best in the business. The Takeaway? Creative Leadership is about values, curiosity and tapping into the team’s super powers to effect change.

What is your current OOOPP? Your out of office passion project or side hustle? Research shows when we are encouraged to pursue our passion projects it directly empowers, increases positive emotion and boosts motivation. Flexibility is key, giving time and permission to follow your dreams outside of the workplace increases productivity. Empowerment is the ultimate win-win situation for team morale. Leaders…..make time for your team to dream big and lead by example.

Team Takeaway were thrilled to be back in the studio this week with their phenomenal guest, the acclaimed British architect and iconoclast, Nigel Coates. Launching his autobiography, Lives In Architecture, we discuss Nigel’s phenomenal career, his inspirations, his leadership style and what it takes to be such an extraordinary creative, stirring up the architecture scene for over 40 years. As we continue to pursue our quest to uncover why creative leadership is so vital for businesses to thrive, in a searingly honest account, Nigel talks about his own personal style, how it has evolved and how being ‘deliberately inconsistent’ enables him to work with outstanding teams around the world. Exchange, respect and trust are common themes as Nigel talks about group dynamics and how to inspire the people he works with. The Takeaway? Creative Leadership is about finding balance, being able to listen and above all build trust.

This week we discuss how this vital skill is so crucial to get right. We ask, do you really know how your team is feeling? What are they really thinking? Understanding the difference between cognitive and emotional empathy is paramount to increasing the good stuff…..innovation, engagement and inclusivity. The takeaway? Empathy = positive organisational relationships.

How do we ensure we all work better together? As we start to explore the happiness index within businesses and ask is your training on track? We discuss the importance of investing in your team and yourself to feel totally valued, develop skills, fortify cultures and keeping the good people good. From ‘win of the week’ to choosing the right masterclasses and workshops. If you invest in your team, they will feel valued and be loyal to you. Easy.

Chantelle Morton and Abigail Summerfield from Friday Takeaway discuss “What is The Value of Creativity?” They are joined by a stellar panel of creative industry guests, Harris Elliott, Creative Director, Jane Richardson, Global Artistry Director at Nars and DINES© Creative Director, Studio Blup. In collaboration with Soho Works

Writer, speaker and media provocateur, Tom Goodwin joined the Friday Takeaway team and we asked, now that creative teams are reflective but still dislocated, how do we pull the threads back together? The answer? Creative collisions and hyperbolic functions. Voted the top ten voice in marketing by LinkedIn and in the top 30 people to follow on Twitter by Business Insider.

We think the terminology used in business today is outdated and in desperate need of a rebrand. Goodbye KPI’s. Hello CPI’s…your Creative Play Indicators How do we reframe the terminology used every day in business to take the pressure off ourselves to map our creative thinking and creative output? Our workshops show that by measuring our action points with softer applications positively impacts on individuals and in turn creates more business.

In this week’s snackable quickfire Friday Takeaway, we explore reverse brainstorming. The opposite of brainstorming. Building on the natural ability to see problems rather than solutions. How can you make your idea fail? We test drive this and discuss how to help you avoid being blindsided.

You are not an imposter, you are original. This big topic is on the lips of many successful leaders. As a general rule, we have all felt the imposter syndrome at some point in our lives. This podcast explores the questions; how do we fight this feeling? How do we know our worth and build confidence?

The Friday Takeaway team, talk all things joyful and ask ourselves how do we bring joy to the workplace? Finding great people, nurturing aspirations, letting go of perfection and celebrating the ‘win of the week’. Motivation + purpose + positive impact = JOY

How can leaders create meaningful and relevant action plans to improve the culture of their teams? This week’s Friday Takeaway, we discuss the value of authenticity and ask how empathic are you? Recognising different perspectives, beliefs and creative styles will empower your team to create the best work of their lives.

How to create a workplace that reflects your business culture. The creative industry is worth £13 million pounds in the UK. Join us as we explore the term creativity and creative thinking, how we get immersed in creative flow. What is the value of those moments? Do you recognise them? Are you allowed to delve into your creative flow?

We asked the question ‘what's in your box?’ and you responded. In this week's podcast, we delve into your boxes to find out what 5 items you would choose to help you stay creative at times of creative starvation. We compiled some of the best answers from people who work at top agencies, fashion houses and DJ’s.

Welcome to your first helping of The Friday Takeaway. Abbey Summerfield and Chantelle Morton bring you right in the picture and kick start the conversation with who, what, where, when and why. Serving you a healthy introduction we know you will enjoy! Welcome to The Friday Takeaway.