From the Desk

PODCAST · business

From the Desk

Hayden's thoughts.

  1. 3

    3. Selling Me Arse (Off)

    Hello, everyone. So as you know, I'm going straight into it. So as you know, I've been selling my ass off off and and yes, so we have three new people coming on, as in clients, right? So I'll go through them now. And yes, I'll just go through them and tell you what I know about each of them. So we'll start with the smallest, which is, I think I told you briefly about this. A woman called Nancy Harris. She's a lovely woman out of Chicago. Excuse me. And what we're going to be doing for her, she's going to be doing fortnightly episodes, right? But she, she has a personal attachment to her editor, her video and audio editor. She's doing video. And so what we'll be doing is we will be starting with a branding project, which I might take care of myself, to be fair, because I do enjoy a bit of branding if I've got time. We'll see. So, yes, it's going to start with a branding project, which within that project, we are going to build up all the resources we need in order to do, you know, your lower thirds, your intro cards, your end cards, and then all your social media stuff, your medium form, your thumbnail, layouts, you know, the entire pack. In fact, we should standardise that as a pack that we do for all launches and for all, you know, that type of stuff. We need to have that standardised pack. I need this, I need this, this, this, we have a list of stuff to go through. You know what I mean? So I'll do that while I do it, actually. That'd be fun. Anyway, so after that, of everything we need for production, right? And her production is really nice. Her recording is really nice. She goes to a studio and stuff. And so, and so then we're going to deliver those templatates and what have you, or the assets, rather, to her editor. And her editor is going to do the video and he's going to do the audio. That's for the long forms, right? They're not that long either. But then what we're going to do, where we come in, is that gets delivered to us. And then we do the curation of the short and medium form content. Then we do the creation of that short and medium form content. We then also handle all of the publishing of that. And don't know whether it includes social media, can't remember, but I'll have a look as in social media scheduling. and all of the publishing and stuff. And then obviously a strategy call once a month. So that's what we're doing for that. which should be good. Now, I'm not going to assign specific engineers for these things at the moment because I want to have a call. Well, no, I want to say have a conversation in the production meeting tomorrow about about the work for each of you because I know Liam's has gone down. I think Dan's has gone down a little bit I want to have a look at potentially some shuffling, especially with these new ones in. So we want to we want to even that up a little bit, you know? Because Liam, I know you've lost quite a bit on your plate. So we want to make that right for everyone, you know. So, yes, that's Nancy. The show will be called Lead Against the Grain, and it is about leadership against the grain, right? So it's like how people are good. et cet. You know what I mean? So that's that. Lead against the grain. Nancy. Nancy Harris, look her up. She's, she's big in the kind of DEI space and stuff like that. So she's a fantastic person with a fantastic things to say So, yes, that's that one. And then next is Kareen. So Ken's an interesting one. She and these are all signed on now. They're paid up. They're ready to go. So Kareen knew people won't know her Nika knows her, Sean knowsza. She's fantastic. I think I, yeah, I talked about it before. So what we're doing for that is she's doing, I did say about this. She's doing about 50 different coaching calls the next however long few months. And we're going to take those and we're going to potentially create loads of medium form and some short form and stuff like that and not necessarily a long form. I haven't quoted for long form. So we're going to do curation and creation for that as well. It's actually the same as Nancy's. And so tomorrow, Thursday, yeah, so tomorrow, Thursday, the 11th. I've got Jake on that at the moment, but again, I don't want to assign an engineer for that. So it may be you, Jake, for that. It may be someone else, but we'll, we'll find out, you know? But that one's going to be interesting. It's a lot of curation and creation of that stuff. And so we've got all the branding stuff from her. And so we're getting another call then to talk strategy, to talk what we're doing, and to basically kick it off. So that's tomorrow. I keep saying tomorrow, that's Thursday, which could be today when you're listening to this. So we'll talk in the production meeting and then we'll invite whoever needs to be invited to that. But that's a cool one. That's good. She's in for the long term as well. That's lovely. She's actually paid up for six months, which is just fantastic. I love when that happens. So that's nice. And then the third, which is also signed on, I just signed it off now, just got off the call, is, I think we talked about this. Oh, H sorry, Karene's title is going to be, it's brilliant. It's going to be all up in your business. And it's business coaching. Right. So moving away from business and stuff like that, leadership and what have you, we have Norma flood and so normal flood.com, I believe, and she is doing a podcast that's it's kind of gut healthesque nutrition and gut health, but it's designed to be there so that it can reach either a younger audience or the parents of a younger audience. You know what I mean? So this information can be dissem disseminated out to the youth because they don't give a shit about it. And it's all about treating the symptoms or how to make your skin look vibrant as opposed to, you know, using creams and new with Boswellocks. Boswocks. So, yeah, anyway, Sarahide R. Yeah, so it's all about getting that to the youth because they don't give a shit. And they should. You know, so it's like that. And Norm was fantastic. And she's the one that was with that ridiculous production company, which she showed me the me the production they did. They've done the first, this is important. They've done the first three episodes, the production of them. And do you remember how podcasts were about 10 years ago? Yeah, that's what it is. And so as an example, each episode title says, E one, first of all, what are you doing? And then the all of the show notes start with, in this episode, do you remember that 10 years ago? And then the thumbnails are terrible. The long form has has baked in captions, like Opus clip captions throughout the entire episode. The mics sound terrible. There's no room taken out. There's no compression used. Like it's it's just bad. It's just bad, man. And so. It's sad to see. And so what we're going to do with that is we will start with production., but kind of alongside that we're going to build up her branding, audio and visual. And we're going to do that simultaneously with improving what we can with what's already produced. So they were they obviously won't give us any working files or raw files, right? And we don't want to do them all again. So we're going to do a, what can we do that's valuable with what we have? So we have the master videos and the master audios, you see. And so, what we can do there is, for example, their intro is a bit bald. And so it may be the case that we can that we can like still use the music, but then change all of the visuals and create a new intro there, you know, intro animations and what have you. And then it might, it might still work. If we do it using the master. Do you know what I mean? And we're not going to be able to say the captions out, obviously. And then we can, we can make the audio better, but we'd have to do it over the entire thing and not. and not per speaker. But I think, again, we can improve it greatly. And then, again, with the video, there's minimal improvements that we can do, but we probably can do improvements there. You know what I mean? So, yeah. So we're going to do that. We're going to see what improvements we can do for those three. So that they so that they're significantly better. Now, what we can do is thumbnail, we can do a new thumbnail, copy, we can do a new copy, titles, we can do new titles. So we are going to be doing a bunch of stuff on them, but we're going to be doing that. And while we build up the visual branding and the audio branding, which again, I want to put into a system, we need this, this, this, and this, you know, that type of thing. So, oh, we've just got a lovely Discovery call booked for September the 11th. Oh, that's tomorrow. Oh, God, when tomorrow? There we are. Well, so far, September the 10th's been a fantastic day. I think September 11th. Nothing bad happens on September 11th, does it? No. No, it's going to be great. So, sorry, Americans. Tasteless. Tasteless. So I don't mean it.. What was I saying? What was I saying? I think I'm going to enjoy that Discovery call. She's a stenographer. which is such an interesting profession. And she's like 50% stenographer, 50% life coach. How strange is that? But it's interesting. Stenographer, I'm sure you know what it is, but there's people that write in a court, what people are saying and they use that funny keyboard. Anyway. Oh, a bit of an interesting thing. It's not an interesting at all. I don't even know why I'm starting this sentence should really stop. But the other night I couldn't sleep. And so I memorised all 197 country flags of the world. So that's done. I already knew like 100 of them just from travelling. And so it was only like a 100 to learn, but it was like hour, an hour, maybe something like that, and just mnemonics all the way, you know what I mean? It's like, for example, Angola, the flag for Angola has a has like a machete on it and there's like a little kind of ball near it. and it looks like a leg and a foot kicking a ball. So it's like a foot kicking a ball, goal and goola. So I just basically did that for every single flag and now I know them all. It's great. Anyway, um the same. Yes, so production, we're going to improve that. whilst also on board and starting and all that, we're going to do all all the, that was it. We're going to do all the branding whilst we do all that improvement. So I think that might sound like a Dan job. A chicken Dan job. Do you have chicken dack? I've never had one. Yeah, so we'll do that. We'll decanter all of these for different engineers. But yeah, so that's that. And that's called, it's another good name that I can't remember. Go with your gut. Good name. Good name. But yeah, adding in some nutrition, that's cool.. And then there's another one that tomorrow, a Thursday, it could be a Thursday, you listen to this, I've got a go, no, go call, which is, we've had the Discovery call. We've had the proposal. She's fine with everything just needed to sleep on it. I've asked her if she's lying. She said no. And so tomorrow is our go no go- call on this other one. And that's the Adderondondax. I think I've learnt that. That's the Ad Adirandacks. Adirondacks. I think it's Ron. Adirondacks 1, which is is interesting and that would be a a weekly full service, you know, video curation. etcetera. So that's cool. But I'll have a go, no go on that tomorrow, so I'll know tomorrow if we've got that. But yeah, things are looking up in the sales space. Sorry, Liam. And yeah, that's about it. Let's not forget Brothers bad. You know, they're bad. You know it. Shamon. Wholewood's got to answer run now. I's he wants to get they're bad. They have recorded an episode, so let's get let's make sure that that's on the go. Nikar. And yes. Oh, there it is. It's just come through. Oh, it's just before my go no go. That's annoying. Never mind. Okay. Big day tomorrow. Yes. Yes. Oh, yeah, the other thing is, oh, yeah, this is the other thing. Did I talk you about this? Learning on boxed. You know, they went down to Fortnite as opposed to weekly. They would like a sponsor. And if we get them a sponsor, then then they're luckily to go back up to weekly at least. If we get them a couple of good sponsors, then they'll do video. You know what I mean? We've we've got scope there to add all we need to do is find sponsors. Now, we had a conversation. Me and Annalise, I love the name Annalise. It reminds me of The Cure, a letter to Elise. which is a very, very good song. And Blink-182 did a cover version of it live and that was also very, very good. Anyway, um Annalise, that was it. So we had a conversation about potential sponsors. I was like, right, let's open up some thoughts and some avenues so we can get some categories so that we can make some lists so that then we can go to people. Now, two things I'm thinking here. I have it all recorded. I'm going to GPT it so we can get those lists and so we can build those lists. We have a bunch of people to go out to. But what I really want to do is create, I want to systematise this, systemize, systematise, systemize, systematise. And, because this would be a very good thing to have in our ass pocket, you know. So I want a almost templated one sheet or a many sheet, you know, I've got a bit of a templated mini sheet that I made. But yeah, if we had that and we could, you know, fill it in and do all that type of stuff and then we could build up a, you know, a list of people to take it to. And then we had a way to to go and pitch and stuff like that. And that was just something that we did that would benefit us so greatly because suddenly a lack of funds is not a reason for people not to do podcasts. You know what I mean? So... So, yeah, I'm a big fan of setting that up. And what I'll do is in the in the No. Yeah, no, it doesn't matter where I put it. In the learning on Box Private channel, I'm going to put I'm going to put the list that GPT gives me from mine and anals conversation just so we've got it there. And tomorrow morning, sorry, Thursday morning, it might be Thursday when you listen to this, I have, I will slash will have done. I will do slash will have done. I will, I will have do, have done. Maybe. A one sheet slash many sheet for one of these shows that that we did a strategy erotic for. So I may have something there anyways, that we can fill in with L a box. If I can make that a system, then that'd be great. So that's good. As you know, this is just my thoughts. So yeah, I've got to do that and that's going to be very good. We can get that over the line. Because, I mean, we were talking about even past guests on the show, they're on like 200 episodes. Let's say 100 of them are from companies that are a great fit. That's 100 people to pitch. We need one. You know what I'm saying? So, so yeah. It's good. It's good. We can we then have a hand in writing our own destiny. It's not like air funding got pulled. Sorry. It's like, no, the funding is there. We're all good. Let's fucking grow. And I think if anyone's not in the resonate channel, I think it's it's interesting to know that their goal for their goal resonate, Ranchouerta, their goal is to get people to the ranch. And the first year we were with them, their goal was, was it 12? And we hit, what did we hit? 35 or something within the year or the nine months or however much it was. Anyway, so this year their goal was 50 people through the doors of the ranch. Now, each person is $10,000 of your United States dollars. So that is a revenue goal, solely from the podcast. People solely coming and saying and using the promo code from the podcast. So 50 people equals, I got that right. Five, yeah, it is right. 50 people is 50000,000 or half a million dollars in revenue coming from people using the code from the podcast, right? That's what they wanted in 2025. As of now, 10th of September, 55 people have used that code and paid them 10,000 of your United States dollars. That's over half a million dollars in revenue that we have created for them. This is on all of my fucking proposal presentations now. How mental is that? And so one thing that's happening there is. We're going to, Nika, you're going to be on this as well. And whoever else wants to come, but we're going to get in a call with all of the resonate people, all of the ranch people, which is always a fun call. There's too many people. And with the key thing being elevation going into January, because they're looking at the budget for next year and Big Boss Man is like, all right, we're done 50 100. Can we do a do I see 100? And so, yeah, basically, elevation is where it's at. So we need to elevate everything, which includes our fucking cost. So, yeah, elevation looks like let's get Barry out into the ranch, sitting outside, doing an in-person fucking interview with big names, at least a three camera setup. You know what I mean? All of that. So, and like, you're talking big, big production vibes, you know, you're talking like, like our MRE8 type of thing, you know, that type of stuff. Yeah, we're talking big production here. Maybe we'll significantly more medium forms. You know, maybe it's a different structure we adding things to the structure. We don't know yet, but it's going to be elevation and it's going to demand a higher cost from them. So that's that's our move because we need to be seeing some more of that fucking half a mil outside. So yes. That's resonate. We have a someone we did a strategy project with the abundance mindset, Jake, you know them. They, we're setting it up so that potentially in January, we're going to take over their production, which is good. So that'll be nice. And I feel like there's some more stuff, but there's just, if I keep selling my ass off off, as I'm doing now, it's just going to continue. This is just going to continue to grow. We're in a fucking growth phase, which for September is weird, but I'm fucking on one now, guys. I'm fucking on one. We're doing it. We're fucking doing it. So, yeah. That is our new stuff. Yeah. So um, Nika, you'll have a lot of questions, obviously. Kareen, we have a call with tomorrow. And then fucking Norma will have a call with Tuesday, the 16th. So you invited already to the Kareen one. I'll get you invited to the normal one. It was you other person. And then I'll get one set up with Nancy as well. So you can be on all of those. And I'll also fill out all of our, in fact, Nika, after you make some click-ups, some drives, I've already made the drive for go with your gut because you needed to upload something. The click-ups and the drives and can you do the slacks? Can you do the slacks or is it just me that can do the slacks? Let me know. Once you set them up, then I'll have a place to then put in that master. What did we call it? You know that master dock, the reference dock. That's it. Let's start using that fucking reference dock. You know't saying. Where did we, where did we leave off with that? Did we fill them in? We should. See, let's do that. Okay. Thanks for listening. Thanks for listening. I'm hitting my own personal sales goals for us at the moment, and they are fucking massive sales goals. And we're fucking doing it. So, right, good stuff. Thank you, everyone for doing what you're doing. Liam, I'm just seeing your, your workload to dwindle and I want to change that. So let's get that sorted. Dan, same. Jake, appreciate your work. You know what I mean? You've got a giant skill set and that's why that's why a lot of these things have gone to you because of your things with, you know, your animation and, and graphics and stuff like that. So it's, it's I love that skill set and that's why you've got these. And so that's why I want to have a look in the production meeting about, about what we do with all these rest, all the rest of these and see what we do. So we've got to figure all that out. But yes, appreciate you all. Let's fucking go.

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    2. Coming Down the Pike

    Hello there, all, I would just like to let you know about some things that are coming down the, I think the word is pike. coming down the pike. I've put pile. I've written pile coming down the pike is an idiom that means something is approaching or about to happen in the near future. The pike in the phrase is short for turnpike. There we are. I'm assuming that none of you are those people. Those people that say pipe, which pipe, where? Right, so some things that are coming down the pike. It's been a good week. So we're looking at. There's someone that I've been. Sounds like a confession. There's someone that I've been seeing. I've been unfaithful. No, there's someone that I've been consulting for maybe a year, a year and a half. She's a lovely woman out of, not like that. There's a lovely woman out of Chicago and I've been consulting with her and she's just got better and better and suddenly she's found herself in a position where she wants to now hire us and go for it, you know. And so that is an interesting one because it is no audio production, no video production. That's being done by someone else. But it all starts with a branding project. So we get to make the Templates, etc. And so no audio, no video, but then it's curation, social stuff, building, and, you know, publish and strategy. for that one. On a fortnightly basis. says that one. And then there is, oh, God, I want to tell you about that one. I will, I will. There's two more that I'll go into. I mean, there's one, two, three, four, five, six, seven. There's seven of these, but I'm only going to tell you about the ones that are above 90% of, yes, we're definitely doing it, you know. So this one's fun for Nikika and potentially Sean. Kne is back. If anyone doesn't know, why would you know? So Krin is, hey, ken.com probably. She's got her own app. She's She's AI'd herself. Anyway, Kne is an experience. She's great. She's just so much fun. She's She's like a larger than life. I think Iranian American, I think, no, Iraqi. Ooh. I mean, it doesn't matter, but it also does because I've already started saying it. You know what I mean? I think Persian. Is she Persian? I feel like she's Persian, which would be Iranian. So anyway, it doesn't matter, but it does. Think of it.. I don't know anymore. What's the thing? Yes. So she's larger than life. She's, she's amazing fun and she's just at the type of person that just I don't She just gets shit done and just wins all of the time. She's amazing. So she's coming back and this is an interesting one. So she's doing, um, it's a different type of thing. So it will lead a branding thing at the start, but she already has a brand, so it's just converting that into into the stuff. And so it's no long form. And so she's doing 50 coaching sessions over the next few months, I think it is. And and so she wants kind of each of them taken apart and curated for like medium form is what we were talking about. So there'd be an entire coaching session, but we're not going to use a long form. We're just going to harvest it for medium and short form. Cure it, you know, like we do. So we're going to curate that and then there'll be, you know, I don't know, four medium forms or whatever, the going out across the week from the one person. Or not from the one person, because we don't have to start publishing now. You know, we can just start producing. And so, yeah, that's like basically, that kind of medium short form, the curation, that type of stuff., all the posting and, you know, strategy and all that, of course, on top of that. So that's an interesting one too, which is good. Um So that's fun. And then, and that's one's on the table, I just need to quote it for it. And then there was a referral from Barrell, which I told you. So good, which I told you about. Norma. And she is a nutritionist dietician kind of vibe from Powwe, San Diego, which she didn't know is the the kind of birthplace of blink-182, but there we go. I don't think she cared when I told her either. And the interesting thing about that, so that one's going to happen And that one will be audio video, everything included fortnightly. will be that one. Standard. So the interesting thing about that, right, is she was with, or she still is with, and she's on a 10 episode contract with this company, right, who apparently quite expensive. And, and the It's weird, right? So, okay, get this. Get this. She was like, uh... She was like, how many people do you have on my interview call with me? And I was like, uh, I don't know, up to one, like, if you want someone there to be a producer, we can do that. But what we'd like to do is give a man a fish, you know. And she was like, okay. She was like, can I tell you about how it's been? I said, yeah, please do. Yeah. She was like, I dread recording. I was like, what do you mean? She was like, right. On the call with doing her interview for her podcast. All right, is a producer, her the person who records it, why is that a different person? Okay, First of all. So the person that records it, her producer, someone else, and I can't remember their role and the CEO of the company. All four of those are on every one of her interviews, of her podcast that she's doing, right? So immediately, weird as fuck, right? But it gets crazy. So she'll be recording, right? On Riverside, on Zoom, whatever it is. And, um. And she'll be like, oh, that's interesting, Chris. So I like when you said about the fact that you went down to Peru and you, you saw the natives there and it really made you, you know, it sounded like it opened your eyes on that bit. Out of nowhere. Stop, stop, stop, Norma, Norma, Norma, stop there, stop there. I think you've got, you've gone on about that too much. You need to stop there. You're losing me. No, no, no, we need to move on to the next topic, okay? How fucking weird is that? Right? So she's like, I dread every fucking recording session. She comes out with them feeling shit about herself and it's like, what the fuck, why the fuck are you even got editors? Like, what are you doing? It's fucked. So she was like, is that normal? And I was like, I don't know what to say in order to express to you the amount of not normal that is. You know? Yeah, it was weird. And so they they see, they're called Timeless Talent Management.com. And they're a team of five are a team of five women and a lead producer, producer slash editor, producer slash creative, PR slash marketing and managing director of talent. And their podcasts, they look like you, you know, they have five on their-ish, but Norma said she could only find two. um They're out of LA, which is the weirdest thing. It's just the strangest thing I've ever seen. It's really weird, man. And apparently they're expensive. They must just be really good at selling. But yeah, she was just like, I hate it I hate everything about them, but I've I'm in a 10 episode deal with them. So basically the thing is with that is she is trying to see if she can get out of it, get out of her deal. If she can, she'll come with us tomorrow. If not, then we'll we'll see what we can do. But basically, we've got a call on Wednesday, next Wednesday to go through. I was like, look, two things. Number one, I want to find out what's going on with this and we can we can catch up about, you know, what's going on with your deal and stuff like that, where you can get out of it. And number two, I don't think you should do anything else with them or otherwise until we've had just a little strategy call. Because like on on your side, I don't want I don't want to half arse anything you know? You've got a whole arse, everything. And so you want it to be right. I know you want it to be right. You said you've been planning it for the last five years. So we need to do a strategical. And then on my side of things, when you come over to us, I don't want to be dealing with stuff that is going in the right direction. So, so we're going to do that. So we're calling on Wednesday and seeing what we can do there. But either way, we'll get it sorted. So that's good. And then Ken I'm meeting on Monday, meeting K on Monday. Got a call with with Catherine from Ressonate on Tuesday. Got a call with Norma on Wednesday and on Thursday and Friday, Thursday, I've a sales coach call on Friday talking with Bruce and then Saturday. Bubble back on Sunday for the kids, not me. Anyone who is not from England won't understand all of that tenuous Craig David reference Craig David, all that one. Okay.. I'm in a good mood because sales are looking up. Sales are looking good. Sales is looking good. So I've also got, I'm proposing, no, I'm doing a proposal. No. A production proposal for an bloke on Monday That one is slightly less boring. It's about how people are good in businesses. And important. Sounds foreign to me. I don't know what he's talking about. But you know it's about that type of stuff, which is good, I suppose. And there's a lot going on with Bruce Boy from Arrival. Oh, yeah, then I've got another one, that one from the Agad Agad, Agadad Mountains, whatever it is, ain Novaoki. I used to live in upstate New York. Not that far upstate though. Anyway, so there's that on Mitvok. That's German for Wednesday. Midweek, Mitvok. So that's that. So that's another proposal I'm doing for that. So that should be pretty good. So yeah, we've got them going on. I've What was the other one? This might not be interesting for anyone. Oh, yeah, someone that we did a. Oh, yeah, I told you about that. Someone that we did a strategy project with and we were like, this is your production flow. Now he's like, I don't want to do this anymore. Can you do it? So yeah, I'm going to quote for that which is good. Brucey Boy is looking for some sponsors, which is good because he is good at getting sponsors. And that is how we're looking, though I'm sure I've missed something out. It feels like I've missed something out. But yeah, I've got some more on Zehook and stuff like that. Hook, Hook, give us the hook. There you go, 790s references. How many 90s references can we do? But yeah, so good. Good. Thank you, everyone. for your work, for your trust. and for your ears in listening almost 14 minutes into something where little over halfway through, it turned into a Craig David reference. Especially thank you to the foreigners for they have no idea who Craig David is. So thank you. It's been a good week. Here's to many more. Not very good at signoffs. This is the sign off.

  3. 1

    1. Partnerships

    Hello, all. This is my first one of these and I've just got a bit of an idea that's kind of floating around my head and I haven't really done anything about it yet because I want to I don't know what I want to do, whether I want to refine it or just get out there and do it or figure out what it is that I actually mean first. because me, the way I like to do things or the way my brain likes to do things is, right, here's an idea. Let's make a spreadsheet, you know? You can probably hear a piano in the background. Sorry about that. So we are currently doing our sales, as we always do, we have a sales, you know, an outbound sales type of thing that's going on. But outside of that, let's think of it as like, so outside of that, we've got like whale hunting, which is trying to get some big names and stuff like that. But then outside of that still, we've got like partnerships, right? And so the value of partnerships is, is evident. It's like, you form the one partnership, you can make it mutually beneficial and it can, it can feed you for years, you know. And so I have one, two, three, four, five, five-ishh. five to six, kind of avenues for potential partnerships. Initial avenues. There may be more, you see. But what I want to do is I'm going to. I'm going to tell you what these things are. And see, I haven't given them all a lot of thought yet. They're still in the in the larval phase. And so and so, yeah, tell me what you think. Tell me if I'm missing something, if I'm forgetting neglecting to think about something or just tell me your general thoughts, but here's my thoughts. So influencer agencies, right? So there are agencies that have, well, influences, right? And they go, yeah, we'll get you a deal with whoever and do this and you need to do this many things or whatever. And so what the influencer agencies want is obviously to get to be more valuable for their influences, you know? And what the influences want, say influences more, what the influences want is is are, what the influences want is is kind of exposure, I don't know, is a terrible word, kind of authority, I suppose, but just kind of getting out there and like building a platform. They want more platforms to be on, you know? And frankly, there may be a level of ego involved there as well. You know, why do you think a lot of CEOs do their own podcasts for their company? And so there may be a level of ego there as well. And podcasts are, I mean, look at how many influences have podcasts. As soon as they come off, you know, I'm in the jungle or whatever. That's not what it's called. It's, you know, the good ones. They get podcasts and then they build their own, like next career step from from what is their time in the limelight, you know, drawing to a close. And so it's prolonging their, their kind of their their relevance, I suppose. And so, yeah, influencer agencies, like a partnership with those, I don't know, I don't know what these partnership could look like. I mean, maybe it's, maybe it's. It could be on the one hand, it could be like a white labelled, um, don't like that term. White labelled production where it's like, okay, we influencer Agency X, we can provide you with, you know, podcast and stuff like that. And it's included in your fee or whatever, something like that. And then it's just weird behind the scenes or it could be a kind of more of a referral thing, you know? which would be interesting too. So there's things like that, you know, ways that we could do that. Or it could be as, yeah, that referral could be as simple as refer us to your to your hosts and stuff like that. And your hosts, your influences, and then they get a kickback. It could be as easy as a kickback, you know, or it could be we get to go into these influencer agencies and give them a, because I suppose influencer agencies are also there to to teach, to guide as well. So like, if I had an influencer agency, I would have people coming in and this is a guy who's all about marketing and stuff. This is a guy all about fashion, what you need to do, you know? And so like, not a seminar, but you know what I mean? Maybe we could come in and go, look, this is why, look at this this influencer, X, who just came off, you know, I've taken all my clothes off because I've got a six back.com. and, and then they prolonged their career, not only prolonged their career using a podcast, but look how big their podcast is now. And like as a career path type of, you know, that type of thing, maybe we could come in and give a a talk, you know? I don't know. These are just ideas. But I kind of, yeah, anything that involves a partnership that's really beneficial to the agency is what we're looking for here. Right. And then the next is marketing agencies, which is very similar. but like with marketing agencies, they're all content. They're all about content, obviously, and obviously we're short form content being being a key thing nowadays with marketing agencies and stuff like that. And so the white label production Work better there because the marketing agencies, they go, all right, this is this, is this, we've done all your short form for you. We've done that for you. Podcasting is a bit more of a skilled thing. And so, and so. White label and could work there or it could be, you know, that referral thing again, because podcasts are very much within marketing. You know, it's that whole type of thing of, instead of just creating short form content, why not create the long form and then mine the short form from it? You know what I mean? And so I marketing agencies, that's an interesting one as well. The third is PR agencies, which is very similar to when influen agencies, but in a different people, I suppose. And so there's like, you know, leadership angle and stuff like that. It's less, you know, people that's just come on, come off. You know, I've had sex with three people on a beach. Um, you know, and then a done a trial and got voted off. It's less people that have been on that, and it's more people, it's more like CEOs and stuff, you know, for well, it's more than that. PR agencies cover a whole load of things. I mean, PR is literally get on out there and get your message out there a lot of the time. And so same thing, same thing, how we interact with them, I'm still a bit hazy on, but we've got the white label, we've got the referral, we've got that type of stuff. Anyway, branding agencies. And so once a business builds a brand, they need content, you know. And so it could be a natural step from that. That one's a little little less good. And then so business coaches and consultants, right? So business coaches themselves are obviously prime podcasters, right? Again, ego. It comes back to ego a hell of a lot of the time, right? However, these business coaches and consultants and stuff like that, they are giving advice to businesses and entrepreneurs and things like that on what to do. You know, sometimes they have a team of our team, a gauntlet. No, a thing of 20 people, like a group coaching, that's what it's called. So again, with the coming in and doing a session type of thing, that's cool. But then if it was more like, if they had high ticket coaching or something like that, maybe, because it's high ticket, maybe it's included in their high ticket. Do you know what I mean? Maybe they could do a super high ticket one where it's like, okay, coach your business and stuff like that, but we'll also do a podcast. I don't know. I don't know. Something like that. They're the five. The sixth one isn't really a. It isn't a partnership one, but it was something that an idea that I had along the way. But I don't think it's. I don't think you guys are going to be very interested, but it might spark some interesting thoughts. And so I've just moved back to Shrewsbury in Shropshire, which is lovely. And one thing I thought was the council, I'll tell you why I thought of this. I got my council tax bill through. $314 quid a month. Right? You Americans, you don't know about this. Have we only got one American now? Nope. Two. I'm not going to tell you which one of you I forgot about.. So, um... 314 quid a month. for council tax. Anyway, point being, that the council has like an unlimited supply of money. It seems, you know what I mean? And I also saw that they're building a new whatever, you know, and that's all council money. And the council money is just seemingly endless. And so there's that. And then also there's a, this is another partnership, I was thinking of, but there's a podcast studio that's just, and like a business where you can have meetings, you know, big board meetings. There's one of those places that's just popped up in the middle of town, right, right opposite the square, right? And I know for someone from whereverville, the States, that might seem just normal. Yeah, of course, there's three podcast studios on my street. You know what I mean? But here, I think you'd probably have to drive about an hour to go to the. You'd probably have to go to Birmingham to go to the nearest one. This is a very, very small town. I mean, there are many things that aren't here. A podcast recording studio is the last on the list. And so a bit of a not so much big deal, but weird deal. Anyway, that's opened up like three weeks ago, right? Council 11 unlimited money. There's a podcast studio right there that looks amazing that they can just buck and d, yada, yada. So I'm going to talk to the council, even either the town council or the county council, you know? Because, I mean, the capital of the county. and see if they want to do something, you know, that could be the Shrewsbury Council podcast, where it's like, because I don't know. There are always wanting, they have, I know that they have a budget for like, you know, community development and community communication and stuff like that. It's always send us your thoughts and it's always, all that type of stuff, you know what I mean? And so, so I'm going to do that. I'm going to try and get in a room with some, some, the powerful people of Shrewsbury, which is hilarious. It's like a like a thousand year old town. And the powerful people from Shrewsbury used to be, you know, earls and shit. Now it's just a bloke in a suit that lives in a three-bed semi. But yeah, so I'm going to going to get that done. But yes, partnerships. That's my. Those are my rough thoughts on partnerships. I bet there's way more. I bet there's way more. And something else that I was thinking as well was we used to go to podcast movement and the other podcast events, conferences. But I don't think that's necessarily wise for the business growth angle. It's good for, like, getting in the know of the new shit and becoming better at what we do. Big fan of that. But, you know, for getting clients and stuff like that, which is what a lot of people use it for. I think we'd be best off going to like a marketing conference. You know what I mean? And that way everyone you talk to isn't, yeah, I've got a podcast or, yeah, I produce podcasts or whatever. They're people that are like, yeah, this is my brand da da. Oh, do you have a podcast? No, no, we don't. We've been thinking about doing that. Well, do you know what I mean? I also been thinking about talking at one. Because no matter how much I refuse to admit it, when I'm not just rambling into a mic with the first thing that comes to my head, I'm pretty decent at chatting and talking, especially on I've been on stage a million times, so I should probably. get on there. But again, effort and cost to outcome, you know, like, I don't know. I don't know. You know, if I do a thing in a marketing conference of like here's when my podcasts are amazing, how many people are actually going to talk to me. Whereas if I go to a marketing conference and then walk around for the entire time talking to everyone I see, it's more gorilla, but I think it might actually work better, you. So, yeah, partnerships, besides this, we've got our sales going on at this time, which is, I mean, that's where that's where a lot of these clients that we have come from, you know. And so there's that. Um, And then outside of that, I'm also working on, I think I might have shown you a little bit, but I'm working on a way to automate all of the reports, either quarterly or monthly, probably quarterly, to be fair. And like have that automated into a lovely, amazing thing. Monthly might be good, actually. But yeah.. Because like talking to Brie from the station, touch points, Yeah, touch points and that type of stuff., you know, helpful. And we want to be the best quality product as possible because there's no reason doing all these sales if we just, if there's a hole in our bucket, you know? And so what I'd also invite from this is ways that we can increase customer experience, you know, like at a minimum, we want to be cranking out amazing quality product, but then we want to raise that customer experience because like, for example, you know, people that I've spoken to a bunch of times on a personal level, they won't leave now. Do you know what I mean? Because that's customer experience in it. And I can do that, but there's only so far that can take us, you know? And I do do that. But again, it's like with Sandya, as some of you may not know, but I think the only reason she's still with us, because she's had quite a time. is because of, you know, we have that that more informal kind of that that connection and that rapport there already, you know, which I think has helped us thus far. I don't think it'll help us forever, but I think it's helped us thus far. But I think it's very easy, especially in production, especially with the type of brains that some of us may have for us to go, right, this is this is the job we'll do the job. Here's the output. Thank you very much. But we need to be thinking more customer experience. And of course, I want to hire someone for this in the future. But for now, any things that we can think of would be great. Right. I'm going to leave it here for now. Thank you very much for listening. I don't have a sign off yet. That's my sign off

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