Gimbal Podcast

Blake Martin, Head of Content for Ryan Holiday, gives a behind-the-scenes look at how one of the most influential modern authors builds a content engine across books, newsletters, and YouTube. In this episode of The Gimbal Podcast, Blake shares how he joined Ryan’s team, the role of a Head of Content, and how strong storytelling drives both audience growth and conversions. He also dives into AI vs analog systems, the metrics that actually matter, advice for new creators, and what it takes to build a content strategy that lasts. Blake wraps with a creator you should watch and lessons from scaling a multi-platform brand. Timecodes: 00:00 - Intro 0:34 - Al vs Analog Systems 2:53 - The Value of Good Storytelling 4:54 - How to Drive Conversions 7:24 - Head of Content Must Do's 10:33 - Metrics of Success 15:42 - Joining Ryan's Team 17:57 - Advice For New Creators 21:09 - Creator You Should Watch 22:31 - Outro Connect with our Guest: Follow Blake Martin on Instagram: https://www.instagram.com/_blakemartin._/ Follow Blake Martin on LinkedIn: https://www.linkedin.com/in/blakermartin27/ Follow Ryan Holiday on Instagram: https://www.instagram.com/ryanholiday/ Subscribe to Daily Stoic on YouTube: https://www.youtube.com/@DailyStoic Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Emma Krebs, podcast producer for The Doctor’s Farmacy with Dr. Mark Hyman, Alex Michael, who leads guest outreach and commercial partnerships for How I Write with David Perell, and Mia Zimonjic, researcher and story producer, give a behind-the-scenes look at how top-tier podcasts are built from research to release. In this episode of The Gimbal Podcast, the three break down the value of great research, what it takes to produce large-scale shows, and how to manage timelines while maintaining quality across every episode. They also dive into what makes a podcast truly stand out, the growing importance of video, whether you really need famous guests, and how to land your dream interviews. The episode wraps with their picks for the best podcasts today and insights from working across some of the most respected shows in the space. Timestamps: 00:00 - Intro 0:41 - The Value of Great Research 4:18 - Producing a Huge Podcast 7:43 - How to Manage Timelines 11:37 - What Makes a Show Great? 20:30 - The Importance of Video 31:59 - Need a Famous Guest? 38:21 - Landing Your Dream Interview 41:20 - Best Podcasts Today 45:49 - Outro Connect with our Guest: Follow Emma Krebs on Instagram: https://www.instagram.com/byemmakrebs/ Follow Emma Krebs on LinkedIn: https://www.linkedin.com/in/emma-krebs-2783701ba/ Follow Mia Zimonjic on LinkedIn: https://www.linkedin.com/in/mia-zimonjic/ Follow Alex Michael on X: https://x.com/alexgmichael Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Jamie Whiffen, YouTube Growth Strategist who has worked with creators like @aliabdaal, @simonsquibb, and @GrowVeg, gives a behind-the-scenes look at how business-focused creators turn their channels into powerful client acquisition engines. In this episode of The Gimbal Podcast, Jamie shares his approach to YouTube strategy, lessons in excellence, and how different creative roles contribute to building high-performing channels. He also dives into starting your own business, choosing the right platform, outsourcing versus in-house teams, and whether outlier theory still works today. Jamie wraps with a creator to watch and insights for turning YouTube into your most valuable growth channel. Timestamps: 00:00 - Intro 0:27 - Working in YouTube Strategy 3:03 - Lessons in Excellence 8:54 - Types of Creative Roles 11:20 - Starting Your Own Business 20:14 - Which Platform is Best? 26:59 - Outsourcing vs In-House 31:04 - Is Outlier Theory Over? 40:23 - Creator to Watch For 42:47 - Outro Connect with our Guest: Follow Jamie Whiffen on Instagram: https://www.instagram.com/jamiewhiffen/ Follow Jamie Whiffen on LinkedIn: https://www.linkedin.com/in/jamiewhiffen/ Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Ricardo Ritrovato, Creative Director for @futcrunch, gives a behind-the-scenes look at how one of the most innovative football media brands creates content with top-tier athletes and creators. In this episode of The Gimbal Podcast, Ricardo shares his origin story, what it’s like working with professional footballers, and the key metrics that define top-tier creators. He also dives into the mindset behind building a successful brand, how luck plays a role in the journey, and how the Futcrunch team operates at scale. Ricardo wraps with rapid-fire insights for creators looking to level up their content and break into the industry. Timestamps: 00:00 - Intro 0:23 - Working with Pro Footballers 4:10 - 3 Metrics of Top Tier Creators 11:34 - The Origin Story 14:09 - Success From The Start? 16:09 - The Winning Mindset 19:36 - How Luck Has Played a Role 22:51 - Futcrunch's Full Team 30:16 - Rapid Fire Question 34:05 - Outro Connect with our Guest: Follow Ricardo Ritrovato on Instagram: https://www.instagram.com/soyritro/ Follow Ricardo Ritrovato on LinkedIn: https://www.linkedin.com/in/ricardoritrovato?originalSubdomain=uk Follow Futcrunch on Instagram: https://www.instagram.com/futcrunch/ Subscribe to Futcrunch on YouTube: https://www.youtube.com/@futcrunch Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Sam Gaudet, Creative Director for Dan Martell at Martell Media, gives a behind-the-scenes look at how one of YouTube’s fastest-growing business channels scales content and builds a loyal audience. In this episode of The Gimbal Podcast, Sam shares the secret to growth on YouTube, his approach to ideation, and the key lessons he’s learned from working inside a high-performing creator team. He also dives into how the team operates, entering the industry, keeping up with AI, and strategies for building a loyal audience that sticks. Sam wraps with a rapid-fire breakdown of insights for creators looking to grow faster and smarter. Timestamps: 00:00 - Intro 0:27 - Secret to Growth on YouTube 2:27 - Best Way to Ideate 5:19 - 3 Valuable Lessons 9:03 - Entering the Industry 10:32 - How the Team Operates 25:25 - Keeping Up with AI 27:31 - Building a Loyal Audience 31:25 - Rapid Fire Quiz 37:12 - Outro Connect with our Guest: Follow Sam Gaudet on Instagram: https://www.instagram.com/sam.gaudet/ Follow Sam Gaudet on LinkedIn: https://www.linkedin.com/in/sam-gaudet-2b4a93187/ Subscribe to Sam Gaudet on YouTube: https://www.youtube.com/channel/UCp0PmrZfJsU-Tc-9BKp4pbA Follow Dan Martell on Instagram: https://www.instagram.com/danmartell/ Subscribe to Dan Martell on YouTube: https://www.youtube.com/@danmartell Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Devin Robbins and Olina Cavedoni break down the best and worst YouTube advice creators hear every day, giving a candid look at what actually works versus what sounds good in theory. In this episode of The Gimbal Podcast, Devin and Olina share insights from working with top creators and operators, ranking popular strategies and revealing which ones are worth your time and which ones can hold you back. They also explore topics like A/B testing thumbnails, building swipe files, choosing the right tools, and how to prioritize what really drives growth, while cutting through the noise of generic creator advice. Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni/ Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Molly McDonald, founder of Blue Door Productions, gives a behind-the-scenes look at what it takes to build a production company across traditional media and the creator economy. In this episode of The Gimbal Podcast, Molly shares her journey from leaving Saturday Night Live to launching her own company, what the job of a producer really entails, and how she pushed through rejection to work with top clients like Red Bull, KSI, Zac Alsop, and Max Fosh. She also dives into starting her own company, the challenges of producing at a high level, working with major creators and brands, and the success stories that shaped her career. Molly wraps with creators currently on her radar and lessons for anyone looking to break into the industry. Timestamps: 00:00 - Intro 0:49 - The Job Of A Producer 4:02 - Why Leave SNL? 7:53 - Pushing Through Rejection 11:42 - Starting Your Own Company 25:37 - Best Success Story 27:26 - Most Difficult Challenge 31:55 - Working With Top Clients 43:27 - Creators On Your Radar 44:38 - Outro Connect with our Guest: Follow Molly McDonald on Instagram: https://www.instagram.com/mollybmcd/ Follow Molly McDonald on LinkedIn: https://www.linkedin.com/in/molly-mcdonald-715141106/ Follow Blue Door Productions on Instagram: https://www.instagram.com/blue_door_productions/ Subscribe to Blue Door Productions on YouTube: https://www.youtube.com/@BlueDoor_Productions Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Danny Desatnik, Former Head of Partnerships at Creator Camp, gives a behind-the-scenes look at how one of the fastest-growing creator communities is building real-world opportunities for digital storytellers. In this episode of The Gimbal Podcast, Danny shares what Creator Camp is, how its film festival works, who gets screened, and how creators can get involved in a community designed to elevate emerging talent. He also dives into the importance of community, how he built meaningful relationships in the creator space, Devin’s tactic for meeting the right people, and creators currently on his radar. Timestamps: 00:00 - Intro 1:04 - What is Creator Camp 2:25 - Creator Camp's Film Festival 3:46 - Who Gets Screened? 8:18 - How Can YOU Get Involved? 15:30 - The Importance of Community 24:05 - How Danny Built Community 31:18 - Devin's Tactic for Meeting People 37:46 - Creators on Danny's Radar 39:34 - Outro Connect with our Guest: Follow Danny Desatnik on Instagram: https://www.instagram.com/datkeed/ Follow Danny Desatnik on LinkedIn: https://www.linkedin.com/in/dannydesatnik/ Follow Creator Camp on Instagram: https://www.instagram.com/creatorcamp/ Subscribe to Creator Camp on YouTube: https://www.youtube.com/@creatorcamps Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on Instagram: https://www.instagram.com/olina.cavedoni/ Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Jason Morena, Camera Operator and Editor for @garyvee and former Head of Content for Mike Posner, gives a behind-the-scenes look at what it takes to operate inside one of the internet’s most prolific content machines. In this episode of The Gimbal Podcast, Jason shares his experience working with Gary Vee, how creators grow and sustain an audience, and what his intense day-to-day life in production really looks like. He also dives into what makes a strong team, a practical playbook for starting today, the qualities of great leaders, and how creators can build a lasting legacy. Jason wraps with underrated creators to watch and lessons from working at the highest level of content creation. Timestamps: 00:00 - Intro 00:27 - Working With Gary Vee 02:39 - How To Grow An Audience 04:52 - Jason's Extreme Daily Life 14:02 - What Makes A Good Team? 16:02 - Playbook For Starting Today 20:39 - Qualities Of Great Leaders 32:08 - How To Build A Legacy 34:30 - Underrated Creator Today 35:10 - Outro Connect with our Guest: Follow Jason Morena on Instagram: https://www.instagram.com/jason.morena/ Follow Jason Morena on LinkedIn: https://www.linkedin.com/in/jason-morena-0a48a8134/ Follow Gary Vee on Instagram: https://www.instagram.com/garyvee/ Subscribe to Gary Vee on YouTube: https://www.youtube.com/@garyvee Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on Instagram: https://www.instagram.com/olina.cavedoni/ Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Benjamí Grau, former Head of Design for Iman Gadzhi, gives a behind-the-scenes look at how high-level design and packaging shape successful YouTube channels. In this episode of The Gimbal Podcast, Benjamí shares his journey into YouTube, what it took to level up his skills, and how creators can differentiate themselves in an increasingly competitive space. He also dives into mistakes to avoid in thumbnails, experimenting with packaging, top strategies for success, and building a strong personal brand. Benjamí wraps with underrated creators to watch today and lessons for standing out online. Timestamps: 0:00 - Intro 0:37 - Journey Into YouTube 3:15 - What It Took To Level Up 9:41 - How To Differentiate Yourself 17:40 - Things To Avoid In Thumbnails 18:47 - Experiment With Packaging 24:56 - Top Strategies For Success 35:36 - Building A Personal Brand 39:45 - Underrated Creator Today 40:37 - Outro Connect with our Guest: Follow Benjamí Grau on Instagram: https://www.instagram.com/benjamigrau/ Follow Benjamí Grau on LinkedIn: https://www.linkedin.com/in/benjamí-grau/ Follow Hereus on Instagram: https://www.instagram.com/hereus.io/ Follow Iman Gadzhi on Instagram: https://www.instagram.com/imangadzhi/ Subscribe to Iman Gadzhi on YouTube: https://www.youtube.com/@ImanGadzhi Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on Instagram: https://www.instagram.com/olina.cavedoni/ Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Freelance producer Jesse Krim, gives a behind-the-scenes look at how traditional television professionals can transition into the Creator Economy. In this episode of The Gimbal Podcast, Jesse shares the harsh realities of the industry shift, why more producers are choosing to work with creators, and how to gain access to opportunities in the YouTube space. She also dives into the biggest mistakes to avoid, underrated roles within creator teams, escaping the corporate ladder trap, and creators on the rise to watch. Timestamps: 00:00 - Intro 0:44 - The Harsh Reality 5:13 - Why Work With Creators? 9:23 - How To Gain Access 11:30 - The Industry Shift Event 24:12 - Biggest Mistakes To Avoid 27:41 - Underrated Creator Roles 30:28 - The Corporate Ladder Trap 36:46 - Creator On The Rise 37:11 - Outro Connect with our Guest: Follow Jesse Krim on LinkedIn: https://www.linkedin.com/in/jesse-krim/ Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on Instagram: https://www.instagram.com/olina.cavedoni/ Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Hunter Peterson, former Head of Production for Beast Philanthropy, gives a behind-the-scenes look at how one of YouTube’s most impactful channels builds stories that drive both views and real-world change. In this episode of The Gimbal Podcast, Hunter shares how he joined Beast Philanthropy, the storytelling principles that power the channel, and which metrics actually matter when scaling purpose-driven content. He also dives into why packaging is crucial, how back catalog licensing works, negotiating fair deals, and leveling up your business as a creator. Hunter wraps with creators to watch today and lessons for building content that lasts. Timestamps: 00:00 - Intro 0:34 - Joining Beast Philanthropy 4:29 - Lessons On Storytelling 9:16 - Which Metrics Matter 13:25 - Why Packaging Is Crucial 22:27 - Back Catalog Licensing 28:51 - Negotiating Fair Deals 37:59 - Levelling Up Your Business 42:46 - Creators To Watch Today 43:39 - Outro Connect with our Guest: Follow Hunter Peterson on Instagram: https://www.instagram.com/hitherehunter/ Follow Beast Philanthropy on Instagram: https://www.instagram.com/beastphilanthropy/ Follow Beast Philanthropy on X: https://x.com/beastphila46701 Subscribe to Beast Philanthropy on YouTube: https://www.youtube.com/@BeastPhilanthropy Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on Instagram: https://www.instagram.com/olina.cavedoni/ Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Dan Lambert, Head of Team @jesser, gives a behind-the-scenes look at how one of YouTube’s fastest-growing creator teams scales and operates multiple channels. In this episode of The Gimbal Podcast, Dan shares how he broke into YouTube, what running multiple channels really looks like, and why most second channels fail. He also dives into day-to-day operations, how to scale teams effectively, building a winning culture, and creators to watch today. Timestamps: 00:00 - Intro 0:12 - Breaking Into YouTube 2:27 - Running Multiple Channels 3:36 - Day to Day Operations 6:38 - Are 2nd Channels Worth It? 10:24 - Why Most Channels Fail 21:33 - How To Scale Teams 28:14 - Building a Winning Culture 42:18 - Creators To Watch Today 43:32 - Outro Connect with our Guest: Follow Dan Lambert on LinkedIn: https://www.linkedin.com/in/danlambert98 Follow Dan Lambert on X: https://x.com/danlambert Follow Jesse on Instagram: https://www.instagram.com/jesser/ Follow Jesse on X: https://x.com/Team_Jesser Subscribe to Jesse on YouTube: https://www.youtube.com/@TeamJesser/videos Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on Instagram: https://www.instagram.com/olina.cavedoni/ Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Becky Isjwara, Head of YouTube for @aliabdaal, gives a behind-the-scenes look at how one of the internet’s biggest educational creators operates his channel at scale. In this episode of The Gimbal Podcast, Becky shares how she joined Ali’s team, what being “Head of YouTube” actually entails, and how the channel manages ads, A/B testing, and the full content production pipeline. She also dives into why pre-production matters, how to balance trends with originality, and how being a creator herself opened doors in the industry. Becky wraps with creators you should have on your radar and what the next era of YouTube might look like. Timecodes: 00:00 - Intro 0:37 - Getting Hired by Ali Abdaal 5:02 - Being "Head of YouTube" 6:53 - Managing Ads on the Channel 12:13 - Ali's Full YouTube Process 16:52 - How A/B Testing Works 24:16 - Why Pre-Production Matters 31:11 - Trends vs Originality 34:58 - Being a Creator Opens Doors 45:23 - Creator On Your Radar 46:45 - Outro Connect with our Guest: Follow Becky Isjwara on Instagram: https://www.instagram.com/beckyisj/ Follow Becky Isjwara on LinkedIn: https://www.linkedin.com/in/beckyisj/?originalSubdomain=hk Follow Ali Abdaal on Instagram: https://www.instagram.com/aliabdaal/ Follow Ali Abdaal on X: https://x.com/AliAbdaal Subscribe to Ali Abdaal on YouTube: https://www.youtube.com/@aliabdaal Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on Instagram: https://www.instagram.com/olina.cavedoni/ Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Callum Church, Creative Director for @simonsquibb, gives a behind-the-scenes look at the strategy behind “What’s Your Dream?” and how one of social media’s most uplifting content series is made. In this episode of The Gimbal Podcast, Callum shares how the show came together, how the content team operates, and why persistence is one of the most important ingredients in building a meaningful brand. He also dives into structuring a creative team, treating content as an art form, balancing views with purpose, and making creativity sustainable for the long run. Timestamps: 00:00 - Intro 0:27 - "What's Your Dream?" 4:03 - Building the Content Team 8:07 - Why Persistence is Key 11:44 - How the Team is Structured 13:27 - Content as an Art Form 18:28 - Balancing Views and Meaning 28:08 - Making Creativity Sustainable 29:59 - Underrated Creator Today 32:25 - Outro Connect with our Guest: Follow Callum Church on Instagram: https://www.instagram.com/callumchurch15/ Follow Callum Church on LinkedIn: https://www.linkedin.com/in/callum-church-3b6007180/?originalSubdomain=uk Follow Simon Squibb on Instagram: https://www.instagram.com/simonsquibb/ Follow Simon Squibb on X: https://x.com/simonsquibb Subscribe to Simon Squibb on YouTube: https://www.youtube.com/@SimonSquibb Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on Instagram: https://www.instagram.com/olina.cavedoni/ Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Max Haller, Producer for @Browney, gives a behind-the-scenes look at how top creators build viral content and run high-performing operations. In this episode of The Gimbal Podcast, Max shares how his experience at Diary of a CEO shaped his approach, why hands-on experience matters, and what goes into the intense interview processes that landed him opportunities with creators like MrBeast. He also dives into the strategies for going viral, how operations run behind the scenes, working with pro athletes, and actionable advice for anyone looking to start in the creator space today. Timestamps: 00:00 - Intro 0:43 - Working at Diary of a CEO 1:22 - Why Experience Matters 2:21 - The Insane Interview Process 3:04 - Getting Hired By Mr. Beast 6:36 - Lessons For Going Viral 11:54 - Inside the Operation 17:53 - Working With Pro Athletes 20:37 - Advice For Starting Today 23:00 - Outro Connect with our Guest: Follow Max Haller on LinkedIn: https://www.linkedin.com/in/maxwell-haller-1451997taurus/ Follow Stan Browney on Instagram: https://www.instagram.com/stanbrowney/?hl=en Follow Stan Browney on X: https://x.com/StanBrowney Follow Stan Browney on TikTok: https://www.tiktok.com/@stanbrowney Subscribe to Stan Browney on YouTube: https://www.youtube.com/@Browney Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on Instagram: https://www.instagram.com/olina.cavedoni/ Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

AJ Vitiello, Production Manager for @drewbinsky, gives a behind-the-scenes look at how one of YouTube’s most adventurous creators produces extreme travel videos around the world. In this episode of The Gimbal Podcast, AJ shares how he joined Drew Binsky’s team, how the crew operates day to day, and what it takes to manage fast-paced productions while traveling nonstop. He also dives into building compelling stories on the road, handling complex travel logistics, improving production under pressure, and the critical elements that help Drew Binsky’s videos reach massive audiences. Timestamps: 00:00 - Intro 0:29 - How AJ Joined the Team 2:12 - Drew's Team Explained 4:34 - Day to Day Workflow 5:50 - How To Build A Story 6:55 - Travel Logistics Explained 10:48 - How To Improve Production 12:18 - Critical Video Elements 15:47 - Secrets of Largest Channels 18:46 - Outro Connect with our Guest: Follow AJ Vitiello on Instagram: https://www.instagram.com/aj_vit/ Follow Drew Binsky on Instagram: https://www.instagram.com/drewbinsky/ Follow Drew Binsky on X: https://x.com/Drewbinsky Follow Drew Binsky on TikTok: https://www.tiktok.com/@drewbinsky?lang=en Subscribe to Drew Binsky on YouTube: https://www.youtube.com/@drewbinsky Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on Instagram: https://www.instagram.com/olina.cavedoni/ Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Emile Rappaport, Senior Creative Director and Producer for @ZachKing, gives a behind-the-scenes look at how one of YouTube’s most imaginative creators brings cinematic magic to life. In this episode of The Gimbal Podcast, Emile shares how he joined Zach King’s team, what the weekly workflow looks like, and the production logistics behind videos that captivate hundreds of millions of viewers. He also dives into how ideas come to life, how the team executes at scale, and what it’s like working with big celebrities. Timestamps: 00:00 - Intro 00:52 - How Emile Joined the Team 4:15 - Inside the Weekly Workflow 5:25 - The Logistics of Production 9:20 - How Ideas Come To Life 12:26 - Can You Predict Performance? 14:00 - Building a Successful Team 17:18 - Working With Big Celebrities 21:58 - Zach's Biggest Idea Yet 22:28 - Outro Connect with our Guest: Follow Emile Rappaport on Instagram: https://www.instagram.com/emilerapp/ Follow Zach King on Instagram: https://www.instagram.com/zachking/ Follow Zach King on X: https://x.com/zachking Follow Zach King on TikTok: https://www.tiktok.com/@zachking?lang=en Subscribe to Zach King on YouTube: https://www.youtube.com/@ZachKing Stay Connected If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on Instagram: https://www.instagram.com/olina.cavedoni/ Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Jimmy Johnson, Creative Producer for @MalcolmGladwell, gives a behind-the-scenes look at how one of the most innovative educational content teams creates viral work that resonates worldwide. In this episode of The Gimbal Podcast, Jimmy shares how his experience producing high-profile clients shaped his approach, why credibility and social media strategy are crucial, and how the team balances multiple projects while maintaining quality and impact. He also dives into customizing strategies for different clients, the secret to YouTube success, how to trigger momentum, and the interplay between AI and human creativity in content production. Timestamps: 00:00 - Intro 0:46 - How to Land Top Clients 2:05 - The Power of Credibility 3:31 - Why Social Media Matters 5:02 - How to Balance Multiple Clients 6:15 - Customize Each Strategy? 7:08 - The Secret to YouTube Success 13:45 - How To Trigger Momentum 21:15 - AI vs Human Creativity 27:29 - Closing Connect with our Guest: Follow Jimmy Johnson on Instagram: https://www.instagram.com/jimmyjohnson22/ Follow Sei.Come.Sei on Instagram: https://www.instagram.com/sei.come.sei/?hl=en Follow Malcolm Gladwell on Instagram: https://www.instagram.com/malcolmgladwell/?hl=en Follow Malcolm Gladwell on X: https://x.com/Gladwell Stay Connected If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Our Social Channels Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on Instagram: https://www.instagram.com/olinacavedoni/ Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237

Angus Parker, General Manager of @aliabdaal, gives a behind-the-scenes look at the business engine powering one of YouTube’s most successful educational creators. In this episode of The Gimbal Podcast, Angus shares how Ali’s company operates behind the camera, why they build products Part Time YouTuber Academy, and how the team stays competitive in a rapidly changing creator landscape. He also dives into the realities of scaling a creator-led business, what makes a product truly successful, and Ali’s philosophy on building and managing high-performing teams. Timestamps: 00:00 - Intro 0:27 - Why Build an AI App? 4:29 - Dealing with Competition 5:55 - Secret to a Successful Product? 10:07 - The Birth of PTYA 13:50 - How the Business Operates 16:58 - The Hard Lessons of Scaling 21:30 - Ali's Team Philosophy 28:55 - The Future of YouTube and AI 31:16 - Closing Connect with our Guest: Follow Angus Parker on Instagram: https://www.instagram.com/apmparker/?hl=en Follow Ali Abdaal on Instagram: https://www.instagram.com/aliabdaal/?hl=en Follow Ali Abdaal on X: https://x.com/AliAbdaal Subscribe to Ali Abdaal on YouTube: https://www.youtube.com/@aliabdaal Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237

Harper Makowsky, the Head of Production for @MKBHD, gives a behind-the-scenes look at how one of YouTube's most iconic creators builds his channel from the ground up. In this episode of The Gimbal Podcast, Harper shares how her journey from traditional media to digital production shaped her approach, what goes into MKBHD's massive projects, and how the team crafts content that consistently captures millions of viewers. She also dives into the production process, the art of building a role from scratch, and what makes MKBHD's content stand out while maintaining viewer trust. Timestamps: 00:00 - Intro 0:39 - Breaking into YouTube 5:50 - What Makes a Great Producer? 10:45 - Keeping the Machine Running 15:06 - How to Handle Deadlines 17:37 - Building a Lasting Career 22:20 - Protecting Audience Trust 28:08 - Where YouTube is Headed Follow Harper on Instagram: https://www.instagram.com/harper_mak/ Follow MKBHD on Instagram: https://www.instagram.com/mkbhd/ Follow MKBHD on X: https://x.com/mkbhd Subscribe to MKBHD on YouTube: https://www.youtube.com/@mkbhd Stay Connected If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Our Social Channels Find Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Find Gimbal Podcast on X: https://x.com/GimbalPodcast Find Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237

@Ryan Trahan’s Creative Director, Preston White, gives a behind-the-scenes look at how one of YouTube’s most innovative creators builds viral videos from the ground up. In this episode of The Gimbal Podcast, Preston shares how his journey from engineer to producer shaped his creative approach, what goes into Ryan Trahan’s massive projects, and how the team crafts stories that consistently capture millions of viewers. He also dives into the production process, the art of packaging viral videos, and what makes Ryan Trahan’s storytelling stand out. Timestamps: 00:00 - Intro 1:06 - From Engineer To YouTube 2:59 - Inside The Production Process 5:56 - Packaging Is Everything 8:19 - Optimal Team Size? 12:34 - Tips For Producing A Series 21:54 - 50 States In 50 Days 25:57 - Problem-Solving On The Go 33:46 - What Makes A Great Story? 39:02 - Closing Connect with our Guest: Follow Preston White on Instagram: https://www.instagram.com/prestonaverywhite/ Follow Ryan Trahan on Instagram: https://www.instagram.com/ryantrahan/ Follow Ryan Trahan on X: https://x.com/RyanTrahan Subscribe to Ryan Trahan on YouTube: https://www.youtube.com/@ryan Stay Connected If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Our Social Channels Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237

@TheStudio, the sister channel of @MKBHD, is led by Eric Villa, Head of Content Strategy. In this episode of The Gimbal Podcast, he shares what it’s really like behind-the-scenes of MKBHD’s 18-person operation, revealing how The Studio was built, how the brand continues to expand, and what it takes to protect audience trust while scaling. He also dives into life inside The Studio, the creative process behind The Studio’s content, and how the team finds the right format for storytelling. Timestamps: 00:00 - Intro 00:54 - Life Inside The Studio 2:06 - Behind the MKBHD Team 3:31 - How the Brand Expands 5:50 - Why The Studio Channel Exists 13:01 - Protecting Audience Trust 19:33 - Finding the Right Format 33:07 - Creators vs. Hollywood 36:34 - Where YouTube Is Headed 40:30 - Closing Connect with our Guest: Follow Eric Villa on Instagram: https://www.instagram.com/eric.p.v/ Follow The Studio on Instagram: https://www.instagram.com/thestudio/ Follow The Studio on X: https://x.com/TheStudio Subscribe The Studio on YouTube: https://www.youtube.com/@TheStudio Follow MKBHD on Instagram: https://www.instagram.com/mkbhd/ Follow MKBHD on X: https://x.com/MKBHD Subscribe MKBHD on YouTube: https://www.youtube.com/@mkbhd Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Our Social Channels: Follow Gimbal on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal on X: https://x.com/GimbalPodcast Follow Gimbal on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237

Chris Do’s longtime producer, Rich Cardona, is a top 50 podcaster, Marine veteran, and founder of UNFLTR. On this episode of Gimbal, he shares what most top creators get wrong about starting a podcast, revealing key business insights, where to post, and how to engage listeners from the start. In this episode, Rich Cardona dives into the "Time to Value" metric, ideal podcast lengths, and how to turn interviews into deals. He also shares strategies for testing ideas, standing out, and why podcasting is about more than just recording. Whether you’re launching a show or growing your audience, this episode offers practical advice and insights from a top industry expert. Timestamps: 00:00 Intro/What Top Creators Get Wrong About Starting A Podcast 00:32 The Business of Podcasting 3:15 Post on Main Channel? 6:41 How to Hook Attention 8:27 "Time to Value" Metric 10:45 Best Length for Podcasts? 16:40 Turn Interviews Into Deals 24:06 How to Test Strategy? 29:28 The Key to Standing Out 37:30 Closing Connect with our Guest Follow Chris Do on Instagram: https://www.instagram.com/thechrisdo/ Follow Chris Do on X: https://x.com/theChrisDo Follow Rich Cardona on Instagram: https://www.instagram.com/podcastrich/ Follow Rich Cardona on X: https://x.com/richcardona_ Stay Connected If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Our Social Channels Find Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Find Gimbal Podcast on X: https://x.com/GimbalPodcast Find Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237