PODCAST · business
Glamorgan Cricket: Beyond the Boundary
by Business News Wales
Beyond the Boundary explores how Welsh cricket is reshaping itself as a cultural force, an engine of opportunity, and a powerful contributor to Wales' economy and identity. Across the series we speak to the people behind the game, from the stewards of Glamorgan County Cricket Club and the Welsh Fire franchise to grassroots volunteers, commercial partners, and rising stars of tomorrow. Together they unpack how cricket is becoming a unifying presence across Wales, driving regeneration, inspiring young people, and creating meaningful links between sport, business and community.
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Partners with Purpose
Admiral Group is sponsoring women’s cricket at Glamorgan Cricket Club, using the partnership as a catalyst to inspire diversity in its own supply chain.Host Paul Thorburn is joined by Ed Rice, Commercial Director at Glamorgan Cricket, Aimee Rees, Head of Women and Girls’ Cricket at Glamorgan Cricket and Michelle Leavesley, Chief Sustainability Officer at Admiral Group to discuss how the relationship is moving beyond logos and hospitality to support inclusive growth and contribute to real change across sectors.
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More Than a Club: Glamorgan as a Destination Venue Driving Regional Growth
Glamorgan Cricket Club has evolved beyond the boundary to become a thriving year-round venue in the heart of Cardiff. Host Carwyn Jones is joined by Glamorgan Cricket’s Commercial Director Ed Rice and Finance Director Ynyr Merfyn to discuss the economic impact of Sophia Gardens, its value as a business and tourism asset, and how the club’s transformation is helping drive footfall, investment, and business growth across the region.
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The Past, The Present and Future
Cricket in Wales is experiencing a powerful resurgence, both on and off the pitch. In this inaugural episode of Beyond the Boundary, we turn the spotlight on Glamorgan County Cricket Club, the Welsh Fire franchise, and the broader cricket ecosystem in Wales. From top-tier professional competition to deep community engagement, cricket is becoming a dynamic force in Welsh sport and society once again.
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ABOUT THIS SHOW
Beyond the Boundary explores how Welsh cricket is reshaping itself as a cultural force, an engine of opportunity, and a powerful contributor to Wales' economy and identity. Across the series we speak to the people behind the game, from the stewards of Glamorgan County Cricket Club and the Welsh Fire franchise to grassroots volunteers, commercial partners, and rising stars of tomorrow. Together they unpack how cricket is becoming a unifying presence across Wales, driving regeneration, inspiring young people, and creating meaningful links between sport, business and community.
HOSTED BY
Business News Wales
CATEGORIES
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Frequently Asked Questions
How many episodes does Glamorgan Cricket: Beyond the Boundary have?
Glamorgan Cricket: Beyond the Boundary currently has 3 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Glamorgan Cricket: Beyond the Boundary about?
Beyond the Boundary explores how Welsh cricket is reshaping itself as a cultural force, an engine of opportunity, and a powerful contributor to Wales' economy and identity. Across the series we speak to the people behind the game, from the stewards of Glamorgan County Cricket Club and the Welsh...
How often does Glamorgan Cricket: Beyond the Boundary release new episodes?
Glamorgan Cricket: Beyond the Boundary has 3 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Glamorgan Cricket: Beyond the Boundary?
You can listen to Glamorgan Cricket: Beyond the Boundary on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Glamorgan Cricket: Beyond the Boundary?
Glamorgan Cricket: Beyond the Boundary is created and hosted by Business News Wales.
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