Global B2B Software & SaaS Growth Playbook

Why Market Research and GTM Planning Matter More Than Ever in the Age of AIYou’ve probably done it already: Typed into ChatGPT: “Write a go-to-market plan for my Retail SaaS startup.” Or: “Generate a compelling marketing plan for my cybersecurity company going global.”And just like that—an impressive-looking document appears: SWOT analysis, market segmentation, buyer personas, marketing channels, even a sample campaign.But here’s the uncomfortable truth:That same plan—or something nearly identical—was just delivered to hundreds of other startups and businesses.

Are you ready to scale your B2B software, SaaS, or cybersecurity solution into the North American market?At Beam Global, we know that Israeli tech companies often dream of launching directly into the U.S. market—only to find it overwhelming, costly, and fiercely competitive. There’s a smarter path: start in Canada, where entry barriers are lower, the ecosystem is channel-driven, and you can validate and refine your go-to-market approach before expanding further.That’s why we’re excited to announce theBeam Global ChannelNEXT Trade Mission ➡In partnership with TechnoPlanet Productions, we are hosting an exclusive trade mission to ChannelNEXT Canada, one of the leading events for channel development in North America.

Israel Startup Network and Beam Global have teamed up to create a satellite event as part of the Sparks Innovation Summit. A great lineup of speakers will each give 10-minute presentations, packed with information, actionable insights, and tips for successful entry into new global markets.From mastering channel partnerships, lead generation, and sales optimization to leveraging AI for market research and navigating cross-cultural communication, this event is a must-attend for any tech entrepreneur or business leader looking to accelerate global success.

Acquiring accurate and up-to-date mailing lists is crucial for successful B2B software outreach campaigns. It allows you to reach a targeted audience and personalize your messaging effectively. In this article, we will discuss essential tips and best practices for acquiring mailing lists from third-party vendors, ensuring you obtain high-quality data for successful outreach campaigns.

This episode discusses the importance of channel partnerships for B2B software and SaaS companies seeking to expand globally. It emphasizes that partners provide local market expertise, established relationships, and cost-effective solutions, which are critical for navigating cultural, regulatory, and logistical challenges. By leveraging partnerships, companies can accelerate market penetration, reduce time to market, and enhance customer support, ultimately achieving sustainable growth in international markets.

Go to Market Strategy and global B2B marketing sales.Tips for B2B software, SaaS, and High-Tech SMBs & startups to secure their first international customers and channel partners, avoiding costly mistakes and maximizing ROI