Glow On ...

If you’ve ever wondered why wedding photography pricing feels all over the place right now… you’re not alone.In this episode, we’re sitting down with wedding planner Elizabeth Flake to unpack what’s actually happening behind the scenes of the wedding industry—from photographers doubling (or even tripling) their prices to the ripple effect it’s having on bookings, trust, and client relationships.We’re talking about:Why photography pricing has skyrocketed since COVIDThe difference between raising your prices strategically vs. reacting emotionallyWhat happens when vendors stop “reading the room”How inconsistent pricing is impacting client trust (and bookings)A smarter way to think about pricing in a shifting marketIf you’re a photographer, videographer, or wedding vendor trying to book more clients without undercharging—or overpricing yourself out of the market—this conversation is one you need to hear.Because pricing isn’t just about numbers.It’s about perception, positioning, and understanding the market you’re selling in.LINKS:Get this month's Glowup of the Month for just $99Save 20% on The Storey Collection from Kindred Presets with code GLOWKINDREDSave 15% on The Pricing Glowup with code GLOWON

If your inquiries feel slower, inconsistent, or like they’re going nowhere, you’re not imagining it.In this episode of Glow On, we’re breaking down what’s actually changed in the wedding industry—and why the inquiry process isn’t working the way it used to.Here’s the truth: the wedding industry has a trust problem. And today’s couples are coming into your inbox more skeptical, more informed, and far less willing to jump through hoops just to get basic information. So if you’re getting ghosted, losing leads, or wondering why your usual process isn’t converting… this is the conversation we need to have.Inside this episode, we cover:What modern couples expect before they ever inquireWhy hidden pricing is quietly killing your conversionsThe real reason your inquiry flow feels harder than it used toWhy traditional sales tactics (like multiple calls) are creating frictionHow Gen Z is reshaping the way wedding vendors need to sellWhether you’re a wedding photographer, planner, or creative vendor, this episode will help you understand what your clients are actually thinking—and how to adjust your process so it feels easier, more transparent, and way more effective.Because the rules didn’t disappear, they changed. And once you understand how buyers think now, everything gets clearer.LINKS:The Pricing Glowup (on sale for $99 through the end of March 2026)See the Glowup of the MonthSave 15% on a new website template from Tonic Site Shop with code GLOWEDUP

Second shooters, wild timelines, planner expectations, and actual friendship forged through wedding-day chaos? We’re covering all of it in this convo with Jimmy Lick of Second Society—the platform that’s making it way easier to find second shooters you can actually trust.We talk about the (very relatable) mistakes we made early on, why second shooting is way more than backup coverage, and how approaching your team like a strategy, not an afterthought, can completely shift your brand, your galleries, and your stress level.Also: blushing, British accents, and a story about hiring a friend that might just change how you build your team forever.

Hot take: Details are dramatic. Whether it’s planners begging photographers to straighten a spoon or TikTok coming for our flat lays, the group chat has officially spilled onto the podcast. Charla and Jennefer talk about what clients really want, what vendors actually need, and why shooting beautiful details is still worth your time (and then some). Consider this your permission slip to stop overthinking and start storytelling.

In this episode, we sit down with Sarah Schreiber, former digital editor at Martha Stewart Weddings and Brides, to discuss how wedding detail photography has evolved from pristine perfection to authentic storytelling. Sarah shares insights from reviewing thousands of real weddings and offers practical advice for photographers looking to refresh their approach to detail shots.Learn how to:Balance technical precision with authentic storytellingCapture details in context rather than isolationUse guests and movement to add life to your detail shotsExperiment with light, shadow, and unique perspectivesAdapt your detail photography to meet modern couples' expectations📸 FREE DOWNLOAD: The Tablescapes Checklist - Your Cheat Sheet for Capturing Gorgeous Tablescape Photos: https://developeacademy.com/tablescapes-checklist// RESOURCES:FREE Ideal Buyer Type Quiz for Photographers ➡️ https://develope.academy/buyer-type-quizFREE Masterclass: The Photographer's Guide to Abundance ➡️ https://develope.academy/money-mindset📷 For all our best photography tips, luxury wedding insights, & business growth ➡️ https://developeacademy.com/📚 Our Photography Courses + Digital Guides ➡️ https://developeacademy.com/shop💌 Get our weekly newsletter for more tips ➡️ https://developeacademy.com/newsletter🎙️ Listen to our weekly podcast ➡️ https://shopdevelopeacademy.com/podcast📲 Follow along on Instagram ➡️ https://instagram.com/developeacademy#developeacademy #weddingphotography #detailshots #tablescapephotography #weddingdetails #storytelling #photographytips #weddingphotographer #luxuryweddings #photographyeducation// BUSINESS TOOLS WE RECOMMEND:🖥️ The BEST website design templates from Tonic Site Shop:The templates we use for all our businesses! Use code GLOWEDUP for 20% off ➡️ https://tonicsiteshop.com/?ref=5812📸 Our favorite Lightroom editing presets from Kindred Presets:https://kindredpresets.com/the-storey-collection⚖️ Get a rock-solid contract template from The Artist's Lawyer:Save 15% with code GLOWUP ➡️ https://bit.ly/4eexnbS🤖 Speed up your editing workflow with Imagen.ai:Get 1500 free edits ➡️ https://imagen-ai.com/?ref_id=385718032📽️ The FASTEST way to make IG Reels with trending audio with Social Templates:Get your first month free with code DEVELOPE: https://socialtemplates.co/develope✏️ Write your website copy with the best copywriting templates:The Copy Bar by Ashlyn Writes: https://thecopy.bar/?rfsn=7670039.93fbbb📖 Design beautiful albums (FAST!) for your clients with Smart Albums:Get 15% off with code GLOWON: https://www.pixellu.com/smartalbums/🎨 Elevate your flat lays with Chasing Stone's styling mats & backdrops:Get 15% off with code GLOWGANG: https://www.chasingstone.com/// READY TO GLOWUP YOUR PHOTOGRAPHY & BUSINESS?Level up, stand out, and charge your worth—all while having a blast! 🌟 When you're ready, start here:1️⃣ Join our mastermind group, In The Glow!In The Glow is an exclusive community of photographers & solopreneurs who are learning and growing together. Learn more right here: https://developeacademy.com/in-the-glow2️⃣ Get our signature course, The Skin Tones Glowup, and learn how to get gorgeous, glowing skin tones for ALL your clients—from location scouting to editing—and never doubt yourself again.https://developeacademy.com/skin-tonesDISCLAIMER: This video and description contain affiliate links, meaning I'll receive a small commission if you click on one of the product links. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!

Real talk on motherhood, ambition, and creating structure when life’s a little... nonlinearWhat happens when you're a solo parent, living with ADHD, running a business—and you've got exactly 15 hours a week to do it all?You get extremely good at using your time wisely. Or, as this week’s guest would put it: “If I have 15 hours, it’ll take 15 hours.”In this unfiltered (and wildly relatable) conversation, we’re joined by Sara Noel—founder of BTL Copy, master of personality-packed storytelling, and living proof that self-awareness is a business strategy. We talk about:Life and business after divorceRaising kids with ADHD while living with ADHDCreating structure when your brain and schedule want to do anything butChoosing excellence—and refusing to settleThe real reason 40-hour workweeks are unnecessary (and honestly, a little absurd)Whether you're neurodivergent, a single parent, or just tired of feeling like you’re drowning in your to-do list, this episode is your permission slip to do it differently—and still win.📍Also mentioned: Doechii, Derek Shepherd, Grey’s Anatomy, and the exact ADHD brain hacks that actually help.

Get ready to dive deep into the essence of Glowchella 2024 with Jenn, Charla, and special guest Alison Heffington. In this episode, we’re peeling back the layers on how Glowchella is shaking up the luxury wedding industry with high-level business conversations, expert-led panels, and networking opportunities like no other. You'll hear the backstory behind this unique virtual summit, get insider details on must-see sessions, and find out exactly how Glowchella can be your ticket to elevating both your business and mindset. From lifetime access to this year's all-star speaker lineup, they explain why Glowchella is a game-changer for any wedding professional ready to up their game in 2024. Plus, exclusive insights on pre-sale perks, so you don’t miss a beat (or a discount!). Ready to glow up? ⭐️ https://glowchella.developeacademy.com/ ⭐️

Erich McVey—known for his soulful work and sharp wit—joins us to share the ups and downs of balancing wedding photography with family life. Whether it’s setting boundaries or finding a unique rhythm to his work, Eric reminds us why less hustle, more heart, is the true path to success ⭐️ https://glowchella.developeacademy.com/ ⭐️

In this solo episode, it’s just me—Jennefer Wilson, creator of Kindred Presets—flying without Charla and bringing you some real talk on all things Lightroom. We’re diving into presets, AI tools, burnout, and finding your editing style without losing your mind (or your clients). If you’ve ever questioned whether your whites are too white or felt the itch to switch up your vibe, this one’s for you. Learn how to evolve your style without confusing clients, stop over-editing the same photo, and finally build a workflow that lets you actually enjoy your life.

In this episode, photographer Elizabeth Messina takes us on a journey through the emotional and creative process behind her work. From capturing the intimacy between moments to discovering personal style, she shares how trust, purpose, and even mistakes play a role in creating meaningful images. Elizabeth reflects on the evolution of her career, the power of personal projects, and how photography saved her—both as a craft and a way to connect with others. Whether you're an aspiring artist or a seasoned pro, her insights offer inspiration to nurture your own vision and embrace the art of seeing. ✨ join in the glow - https://developeacademy.com/in-the-glow ✨

In this exclusive episode, we're diving deep into the world of luxury weddings with Kate Turner of Kate + Co., a St. Louis-based wedding planning powerhouse. Recorded as part of our members-only mastermind, In the Glow, this conversation is packed with insider tips on building relationships with planners, wowing high-end clients, and leveling up your wedding photography business. If you’ve ever wondered how to stand out in a crowded market or break into the luxury scene, this is a must-listen! ✨ The doors to In the Glow will be opening soon! Use the link in the description to join the waitlist and be the first to know when you can join this exclusive community of ambitious creatives. Join the In The Glow waitlist today! https://developeacademy.com/in-the-glow ✨

In this episode, Jenn and Charla dive deep into the multifaceted world of parenthood—and don’t worry, even if you’re not a parent, there’s something here for you! Whether you’re navigating life responsibilities, juggling work, or just feeling the pressure to do it all, this conversation has relatable insights for everyone. They share candid experiences about balancing business, mental health, and personal growth, offering tips on hyper-focus, multitasking, and finding purpose. Plus, they explore why outsourcing is key and how to whole-ass what matters. No matter your season of life, this episode will leave you feeling seen and supported. ✨ https://developeacademy.com/mindset-guide/ ✨

In this unplugged mini glow, John Dolan dives deep into the candid photography trend taking the wedding industry by storm. Is spontaneity being faked? Stolen from Glowchella 2023, this bonus interview dives into keeping authenticity alive in a world full of "plandid" moments? John shares his thoughts on how real creativity builds strong, lasting careers—and how lazy, fake candids are cheating both you and your clients. We also touch on the trend of the anti-bride, the difference between bad and intentional blurry photos, and why every wedding should reflect its couple, not a photographer's template. Join us for an honest conversation full of wisdom and practical tips from one of the industry's best. ✨ Join the In The Glow waitlist today! https://developeacademy.com/in-the-glow ✨

In this episode of the Develope Academy podcast, Jenn and Charla dive into the art of the "glow up" — but not just any glow up! We're talking about choosing the right mentor to kickstart your personal and professional growth. Whether you're a seasoned photographer or just starting out, finding a mentor who aligns with your goals can be a game-changer. Join us as we discuss self-assessment, setting clear goals, and avoiding the pitfalls of choosing the wrong guide. Plus, we share how to leverage your network to find that perfect mentorship match. Ready to shine brighter than ever? Tune in and learn how to glow up the right way! ✨ Join the In The Glow waitlist today! https://developeacademy.com/in-the-glow ✨

In this episode, we chat about the shock of seeing beloved wedding stories, once proudly published on Martha Stewart, disappear without warning. From personal anecdotes to industry insights, we discuss the impact on creatives and couples alike—and what we wish could have been done differently. Join us for a candid conversation as we explore the emotional and professional fallout of erased memories and how this has impacted our marketing strategies going forward. Tune in, grab your favorite fall drink, and let's navigate this together!

In this powerful and candid episode, we revisit one of the most impactful panels from our Glowchella conference, where we dive deep into the importance of diverse representation in the wedding industry. Join us as we discuss the challenges, insights, and essential practices for accurately capturing and celebrating every beautiful shade of skin tone. Join us as we dive in with our incredible panel- Ashley Mason, Charmi Pena, Carlos Hernandez, Jon Cu and Sacia Matthews. This is a conversation we will never forget. While the audio quality of this episode is slightly below our usual standard, the richness of the conversation more than makes up for it. We appreciate your understanding and know you'll find immense value in the discussion. Listen in as we explore how we, as industry professionals, can ensure that every client feels seen, respected, and beautifully represented. Want to master your clients skin tones and be a part of the conversation? Glow up your skin tones game at ✨ developeacademy.com/skin-tones ✨

In this episode of Glow On, we're diving into the art of storytelling through photography, filmmaking, and life. Inspired by a Vanity Fair interview with Ethan Hawke, we chat about why understanding every role in a creative project is key. From the wisdom of actors-turned-directors like Denzel Washington to our own crazy wedding day experiences, we explore how knowing the 'why' behind every action can elevate your work and build trust with your clients. We share some of our own stories about balancing those picture-perfect moments with the real emotions of the day. Whether it's juggling a wedding timeline or making decisions that prioritize the client's experience, we've got some insights on how to direct with empathy and purpose. ✉️ [email protected] ✉️ ✨ https://developeacademy.com/pages/in-the-glow ✨

It's time to dive into the spirit of the Olympics and uncover the transformative power of community and self-belief! Join us as we explore the inspiring stories of athletes who have achieved the extraordinary, fueled by the support of their communities and their unwavering belief in themselves. We discuss how the Olympics resonate beyond the world of sports and into our everyday lives, particularly in our industry (can you believe it?!) Learn how you can harness the power of your community to achieve your own 'gold-medal' moments and the role self-belief plays in breaking through barriers. ✉️ [email protected] ✉️ ✨ https://developeacademy.com/pages/in-the-glow ✨

Everything isn't black and white...sometimes, it's sepia. If this tiktok viral exploration of wedding expectations has taken over your inner monologue, you're not alone! What does this say about the state of our industry? Could you be next?! This tea is hot, and whether you think it's about you...it sure could be! Have something you wan't us to glow on about? Comment on Spotify or email us at [email protected]!

The buyers journey is changing, and fast! Come get your glow on as we discuss the transition of marketing to a Gen Z audience, from a Millennial perspective. Have something you want to Glow On about? Email us at [email protected]!