Glowing Success

PODCAST · business

Glowing Success

The beauty entrepreneur podcast. Tune in weekly as we dive into the beauty industry's ins and outs. I will be interviewing industry leaders with compelling stories and advice.

  1. 133

    How to Get More Clients with "Answer-Based" pages on your website.

    Are you an Esthetician or service provider struggling to turn website visitors into booked clients?  In this episode, I dive deep into the world of marketing and local SEO to show you how to move beyond a basic service menu. We're talking about "Answer-Based" service pages—the ultimate content strategy to boost your online presence and build immediate client trust. Stop just listing "facials" and start ranking for the actual skin concerns your ideal clients are searching for, like acne treatments, anti-aging solutions, and hyperpigmentation.  Tune in to discover how a simple shift in your digital marketing can reduce "ghosting," increase conversions, and position you as the top-rated expert in your city.  

  2. 132

    What Makes You Weird Is What Makes You Money

    I'm sharing a clip straight from my recent live class — How to Attract Clients During a Tough Economy — and this particular section stopped people in their tracks. We're talking about standing out. Specifically, why leaning into what makes you different isn't just a nice idea — it's your most powerful marketing strategy, especially right now when clients are being more intentional with their money. If you've ever toned yourself down, played it safe, or looked at what everyone else is doing and tried to match it — this one is for you.

  3. 131

    Use this tip to attract clients.

    Feeling like your marketing isn't landing? This week I break down one of the most underused strategies in the beauty and wellness industry — sharing personal and behind-the-scenes stories. Learn why getting real and relatable on social media creates the kind of connection that actually converts to clients, and how to start doing it this week with one simple post. 🗓️ How to Attract Clients in a Tough Economy — live class on May 4th via Zoom. One hour, recorded, and built for service-based business owners who are ready to stop waiting and start attracting.   Grab your spot → HERE!

  4. 130

    How to attract clients during a tough economy

    The economy has your clients being more intentional with their money — and that means it's time to get more intentional with your marketing. In this episode I'm sharing two of my favorite strategies for attracting clients even when things feel uncertain, plus a sneak peek at my free upcoming class where we go all the way in on six strategies that actually work. Go grab your spot — link below! Join the class here. 

  5. 129

    My Iris Mapping Results — Not What I Expected But Exactly What I Needed

    After nine years of plant based living and over two decades in the wellness industry, I'm surprised by my own iris mapping session. From gut absorption to nervous system patterns, my results were a reminder that no matter how far along you are in your wellness journey, there is always another layer. This one is for anyone who feels like they are doing everything right but something still feels off. I will be offering Iris Mapping services soon!

  6. 128

    Keeping Clients Through a Major Change — Here's How I'm Doing It

    Have you ever wondered if your clients will stick with you when everything changes? I'm in the middle of a major business transition right now — and in this episode I'm getting really personal about what I'm doing to make sure my clients feel seen, cared for, and taken care of every step of the way. This one is coming straight from my heart. And if you're a service-based business owner navigating any kind of change — big or small — I recorded this one for you.

  7. 127

    What Your Iris Reveals About Your Acne — Hormonal, Digestive or Lymphatic?

    I am currently studying Iridology and the connections I am discovering between the iris and skin health have completely blown my mind. I am still learning and I am sharing every step of this journey with you. In this episode I break down how the iris may reveal whether your acne is hormonal, digestive or lymphatic in nature — and why this changes everything about the way we look at skin health. This is the acne conversation the beauty industry hasn't been having. And I am so glad we are having it today.

  8. 126

    How 15 years of lashes led me somewhere I never expected — Iridology

    In this episode I'm pulling back the curtain on something I've been quietly working on. After 15 years of doing lash services and spending more time looking at people's eyes than most people ever will, I discovered something that completely changed my perspective. As a business coach, wellness enthusiast, certified massage therapist, and someone who has been plant based for over nine years — this next chapter feels like everything I've been building toward. Tune in as I share my wellness journey, what Iridology is, and why it makes complete sense for where I'm headed next.

  9. 125

    The silent reason you aren't getting new clients(And how to fix it).

    What Your Client Goes Through Before They Ever Book With You. Most small business owners never think about what it actually feels like to find them online. In this episode I'm breaking down the client journey — what they see, what makes them stay, and what's quietly sending them elsewhere. You'll walk away knowing: ∙ What strangers actually see when they land on your profile ∙ The 3 things that make or break a first impression ∙ How to spot exactly where you're losing people Want eyes on your business? The First Impression Audit is a $40 done-for-you review of your online presence — PDF report. Inquire Here.  

  10. 124

    Don't sound like a Bot! How to stand out to gain new clients.

    Want to grow your business and gain new clients? You are in the right place. I help you grow authentically to attract aligned clients.  In this episode, I share how you can stand out to get noticed.  Download my FREE client connection formula. - https://sapphirespa.info/client-connection-formula  

  11. 123

    This One Went Viral (And The Internet Had Thoughts) — with Iyonce

    In this episode, I'm joined by Iyonce — self-proclaimed professional yapper, breaker of good news, and host of Friend Pick Up the Phone — for a real conversation about what happens when one clip turns into a full-blown internet narrative. We talk about how she got started on TikTok and built her podcast, how she stays in sync with breaking stories, and what it's like watching opinions form in real time. Of course, we also unpack the moment she stitched my viral "kicking a client out" video — and how quickly the internet can decide who you are. This episode is about virality, community, fast takes, and remembering there are real humans behind the screen. Follow Iyonce on Tik Tok - https://www.tiktok.com/@itsiyonce  Follow Iyonce on Instagram - https://www.instagram.com/yesitsiyonce/  Follow Iyonce on YouTube - https://www.youtube.com/@itsiyonce/videos  Order your Merch! Website - https://www.rhythmandbakery.com/category/all-products 

  12. 122

    Feeling Off in Your Business? Start Here.

    If your business has been feeling heavy, disconnected, or just… off lately, this episode is for you. In a season where the world feels loud and uncertain, it's easy to question everything — your direction, your voice, your offers. But what if you're not lost? What if you're just disconnected? This episode is a reminder for service-based business owners that connection — not chaos — is the strategy. Let's talk about how to reconnect with your clients, your purpose, and yourself… before you make any drastic moves. Follow on Tik Tok - https://www.tiktok.com/@heidi_beauty_coach Follow on Instagram - https://www.instagram.com/sapphirespa.coaching/  

  13. 121

    When Community Steps Forward with Miss Nikki

    I'm joined by Miss Nikki — a community advocate and legal advocacy liaison — for a powerful conversation about what it means to truly step forward when your community is under pressure. We talk about the viral moment where she blocked the face of a white supremacist in Minneapolis, what was happening behind the scenes, and the deeper work she does every day to support and protect people on the ground. This is a conversation about courage, responsibility, and how everyday people become leaders in real time. Connect with Nikki & Pink Nail Revolution: https://links.pinknailrevolution.com/  

  14. 120

    Nervous System Regulation, Skin Health, and Tea with Frankie the Herbalist and Holistic Esthetician

    I'm joined by Frankie, a holistic Esthetician who believes skin issues are often messages from the body, not problems to fight against.  We're talking about whole-body skin health, nervous system support, and the simple daily rituals that make a real difference over time. Frankie also shares how she uses her herbal formulations, including her skin-supportive tea, with clients to support the skin from the inside out. Connect with Frankie: TikTok: https://www.tiktok.com/@frankietheherbalist Instagram: https://www.instagram.com/thesomawellnessclub/ Website: https://wearesomawellness.com/ Connect with Heidi: Download the FREE client connection formula: https://sapphirespa.info/client-connection-formula      

  15. 119

    My experience with businesses staying silent

    Why are some businesses staying quiet and not taking action?  In this episode, I share my experience with a business where the owners aren't listening to their employess and clients. Why I feel it is necessary we keep these businesses accountable.  As a collective, we can make change happen. But it requires you to take action in the ways that matter. That means you stop spending your time, labor and money on businesses that don't align with you. This isn't easy for many, and I'm sharing how I'm doing it to inspire you.  We got this, keep at it.  Follow on Tik Tok - https://www.tiktok.com/@heidi_beauty_coach Follow on Instagram - https://www.instagram.com/sapphirespa.coaching/ Stay Tuned to follow on Patreon!

  16. 118

    Small Business Is a Form of Resistance

    What if resistance doesn't always look loud — but looks like community? In this episode, I'm talking about why being a small business owner is radical, even when it doesn't feel like it. From building independence and local wealth to creating safe spaces and keeping culture alive, small businesses are the backbone of strong, resilient communities. We'll explore how everyday actions — supporting local, showing up for each other, and using our voices — add up to something powerful. Because tyranny thrives on isolation and dependence. Community makes us stronger. And that's where real change begins. Download my FREE Client Connection guide Here. - https://sapphirespa.info/client-connection-formula  

  17. 117

    Why I kicked a client out of my business

    After an ex-client shared why I kicked them out on TikTok, and the video went viral, I felt it was important to speak openly and honestly about boundaries, safety, and values in business.   

  18. 116

    Minneapolis is my home.

    In this episode, I share a personal reflection on living in Minneapolis during a heavy moment, and what it looks like to keep showing up with care, honesty, and community. If donating feels aligned for you, my Venmo is linked below and will go directly toward helping families I'm personally connected to in the community. Venmo - https://venmo.com/u/sapphirespa  

  19. 115

    From Self-Doubt to On-Camera Confidence with Kiara

    In this episode, I'm joined by Kiara as we talk about the journey from self-doubt to on-camera confidence. Kiara shares how her acne story led her into content creation through a "real skin" campaign—and how showing up anyway completely changed her confidence and business. This conversation is all about connection marketing, authenticity, and why people connect with people, not perfection. Connect with Kiara: Instagram: https://www.instagram.com/healing.with.ki/ YouTube: https://www.youtube.com/@healingwithki/featured Connect With me: Download my Free Client Connection Guide: https://sapphirespa.info/client-connection-formula  

  20. 114

    My 2026 Marketing Predictions: Why Connection Will Win.

    Why Connection Marketing Will Win in 2026 In this episode, I share my 2026 marketing predictions for service providers, beauty professionals, and personal brands. With AI, ads, and polished content everywhere, people are craving real connection, authenticity, and trust more than ever. We talk about why being the face of your brand matters, why in-person events are making a comeback, and why carousels are becoming one of the most powerful ways to build connection and attract aligned clients. Grab my free 2026 Client Connection Formula to learn how to attract clients through connection—not burnout. https://sapphirespa.info/client-connection-formula  

  21. 113

    PocketSuite Mini Series: Sustainable, Medication-Free Acne Care with Tara of Poppin Skin Spa

    In this episode of the PocketSuite Mini Series, I sit down with Tara, owner of Poppin Skin Spa, to talk all things Acne. She focuses on medication-free care and what it really takes to create lasting skin results. Tara shares how she built her business around sustainable wellness, why she chose to specialize in acne, and how educating clients between sessions plays a huge role in long-term success. We also dive into how PocketSuite has supported her growth — not just in streamlining her day-to-day operations, but in helping her scale her spa and grow her team while keeping the client experience seamless. Whether you're an esthetician looking to niche into acne or a beauty pro focused on building a results-driven business, this episode is full of insight and encouragement. Connect with Tara: Website: https://poppinskinspa.com/ Instagram: https://www.instagram.com/poppinskinbytara/?hl=en 👉 To learn more about PocketSuite - The all-in-one app helping beauty and wellness professionals simplify scheduling, payments, and client communication. Here: https://pocketsuite.io/register/sapphire-spa-coaching  

  22. 112

    PocketSuite Mini Series: How Tiffany Became Chapel Hill's #1 Acne & Waxing Expert!

    In this episode of the PocketSuite Mini Series, Heidi sits down with Tiffany, owner of V Luxe Skin, to talk about how she became North Carolina's #1 acne expert. Tiffany shares how social media, consistency, and clear client communication helped her build trust and real results for her clients. She opens up about how PocketSuite supports her growing business — from staying organized behind the scenes to maintaining strong client relationships as demand increases. This episode is packed with insight for beauty pros who want to build credibility, confidence, and systems that scale. Connect with Tiffany: V Luxe Skin Website: https://www.vluxeskin.com/ Instagram: https://www.instagram.com/vluxeskin/?hl=en Tik Tok: https://www.tiktok.com/@vluxeskin__ Looking for a better way to manage your bookings, clients, and communication? Explore PocketSuite and see how it can support your growth. - https://pocketsuite.io/register/sapphire-spa-coaching  

  23. 111

    PocketSuite Mini Series: Custom Care, Better Results: How Rosselen Elevates the Client Experience

    In this episode of the PocketSuite Mini Series, Heidi sits down with Rosselen, founder of RCME Spa, to talk about her personalized approach to therapeutic massage and how she creates a truly custom experience for every client who walks through her doors. Rosselen shares how she blends multiple techniques, listens deeply to her clients' needs, and crafts sessions that help them release tension, improve mobility, and feel genuinely cared for — setting her apart in a competitive massage market. She also shares how PocketSuite has supported her behind the scenes — from streamlining bookings and client communication to keeping her organized as her schedule fills up. Rosselen walks through her favorite ways to use the app and how it helps her stay consistent with follow-ups, reminders, and maintaining a premium client experience. Connect with Rosselen:  Instagram: https://www.instagram.com/thedallasmassagetherapist/?hl=en Facebook: https://www.facebook.com/thedallaslmt/ Website: https://www.rcmespa.com/about To learn more about PocketSuite: https://pocketsuite.io/register/sapphire-spa-coaching  

  24. 110

    PocketSuite Mini Series: The Glow Starts Within — Elisha's Client Transformation Approach.

    In this episode of the PocketSuite Mini Series, Heidi sits down with Elisha, owner of Glow Studio Skincare in Dallas Texas, to talk about her inside-out approach to achieving long-lasting glow. Elisha shares how she blends internal habits, lifestyle shifts, and professional treatments to brighten, heal acne scarring, and build real confidence.  She also shares how PocketSuite has supported her growth as a solo esthetician — from keeping client communication organized to helping her manage her expanding schedule as her business took off. Elisha shares her favorite feature inside the app and how it's helped her stay consistent with follow-ups and client care. Connect with Elisha: Instagram: https://www.instagram.com/glowwithlisa_/?hl=en Tik Tok: https://www.tiktok.com/@glowwithlisa_ Website: https://glowssc.com/   To Learn more about PocketSuite: https://pocketsuite.io/register/sapphire-spa-coaching    

  25. 109

    Ambitious but Invisible? How to Be Seen Without Feeling Salesy!

    Are you ambitious but feeling Invisible online? In this episode, we dive into why so many ambitious service-based founders feel invisible online, despite doing "all the things"—and how to finally get seen without slipping into salesy, uncomfortable marketing. If you've been feeling stuck, overlooked, or like your marketing isn't working anymore, this episode will help you reconnect to your message, your audience, and the transformational work you do. Follow on Instagram - https://www.instagram.com/sapphirespa.coaching/ Follow on Tik Tok - https://www.tiktok.com/@heidi_beauty_coach Book your 1:1 call with me - http://sapphirespa.info/products/1-on-1-coaching    

  26. 108

    If your ideal client clicked your profile, would they feel connected… or confused?

    In today's episode, we dive into the hidden visibility gap that stops so many service providers from booking consistently. Your marketing might look polished… but if you aren't present in it, clients can't build trust with you. I'm sharing why your face, your voice, and your presence matter more than any trending sound, aesthetic, or content plan — and the simple shifts you can make today to create instant connection with your audience. If you've been feeling invisible in your marketing, this episode will help you understand exactly why — and what to do next. Connect with me: TikTok  Instagram Work with me 1:1

  27. 107

    Why Posting Every Day Isn't Getting You Booked — and What Does

    Posting every day isn't the secret to filling your schedule — clarity and connection are. In this episode, I break down why "just post more" doesn't work and what actually attracts clients who rebook, respect your time, and pay your prices. We dive into: Why sharing stories, not just services, helps clients see themselves in your message How to be consistent with connection, not just content Simple shifts that make your marketing feel aligned and actually convert If you're ready to stop spinning your wheels with posting and start showing up in a way that truly connects, here's how we can connect: Book a 1:1 coaching call with me: http://sapphirespa.info/products/1-on-1-coaching Follow me on Instagram: https://www.instagram.com/sapphirespa.coaching/ Follow me on TikTok: https://www.tiktok.com/@heidi_beauty_coach  

  28. 106

    Why Lash Artists Are Talking About Laser Cut Lashes & Halo Hush Adhesive - With Evlo Lash Co

    Andrea from Evlo Lashes is back for her second interview on Glowing Success — and this time, we're diving into her newest innovations for lash artists! In this episode, we talk about: ✨ Laser Cut Lashes — how they differ from traditional lashes. ✨ Halo Hush Adhesive — why it's more gentle yet still very strong! ✨ Titanium Tweezers — what sets them apart from stainless steel and how to care for them. Evlo is known for staying ahead of the curve, and Andrea shares how she continues to innovate while keeping lash artists in mind. Listen to Andrea's first episode here: https://podcasts.apple.com/us/podcast/uv-lash-extensions-andrea-with-evlo-lash-co/id1716063481?i=1000693883956 Follow Evlo Lashes on Instagram: https://www.instagram.com/evlolashco/?hl=en Follow Evlo Lashes on TikTok: https://www.tiktok.com/@evlolashco Explore their products: https://evlolash.com/?srsltid=AfmBOorj9GqwzFETPQ_SW06W_LQm0mmnmVkaBVBfZ6uDLWG6PUtrXT9- For your Customized Marketing Plan, schedule your call with me here: http://sapphirespa.info/products/1-on-1-coaching  

  29. 105

    Before You Pick Up a Side Job: 3 Quick Ways to Increase Spa Income.

    Thinking about picking up a side job to pay the bills? In this episode, I share 3 quick ways to increase your spa income without adding extra work: ✨ Get clear on your dream client & what you're known for. ✨ Boost visibility — online and in-person. ✨ Strengthen connection with clients through emails and follow-ups. Plus, I explain how booking a 1:1 with me can help you create emails that are unique to you, attract repeat clients, and bring in referrals. Book your 1:1 session here.  Follow on Instagram  Follow on Tik Tok

  30. 104

    Real Talk: How PocketSuite Helped Nicole Boan Make Business Simple.

    In this episode, I sit down with beauty pro Nicole Boan to talk about her experience with PocketSuite and how it helped her simplify and streamline her business. Nicole shares why this tool has been a game-changer for beauty professionals who want to stay organized, save time, and create a smoother client experience. Links mentioned in this episode: PocketSuite: https://pocketsuite.io/ Connect with Nicole: https://www.instagram.com/allthaprettyfaces/ My 1:1 Coaching: http://sapphirespa.info/products/1-on-1-coaching Follow me on Instagram: https://www.instagram.com/sapphirespa.coaching/

  31. 103

    Pay What You Can Days — Trend or True Connection?

    Lately, "Pay What You Can Days" have been trending all over social media — but are they just a fad, or a powerful way to build genuine connection with your community? In this episode, I share my take on the movement, how to do it with intention, and why generosity can actually grow your business. Follow on Instagram - https://www.instagram.com/sapphirespa.coaching/ Follow on Tik Tok - https://www.tiktok.com/@heidi_beauty_coach Book your 1:1 Call with me - http://sapphirespa.info/products/1-on-1-coaching  

  32. 102

    The Easiest Way to Sell Retail (ft. Shannon Erley of Pomp)

    Want to sell retail without stocking shelves? This week I'm joined by Shannon Erly, Founder & CEO of Pomp, and we're diving into how drop-shipping makes retail simple, stress-free, and profitable for beauty pros. 💡 Whether you're just starting out or looking for ways to grow your income, this episode breaks down how Pomp is helping estheticians offer products their clients love—without the headache of managing inventory. 👇 Connect with Shannon & Pomp: 🌐 Website: https://www.pompbeauty.com/ 📲 Instagram: https://www.instagram.com/pomp_beauty/?hl=en 📧 Email: [email protected]  

  33. 101

    Proof that small steps really do add up → 100 episodes later

    100th episode! When I started this journey, I honestly had no idea how far it would go. It began with a simple desire to share my experiences as an Esthetician and now as a coach, to help beauty professionals build businesses they love without burning out. Hitting 100 episodes feels surreal. It's a reminder that growth happens one step at a time, one episode at a time, one client at a time. This milestone isn't just mine — it's for anyone chasing a dream, figuring things out as they go, and choosing to keep showing up no matter what. Thank you for being part of this community and for listening, learning, and growing with me. Follow on Instagram - https://www.instagram.com/sapphirespa.coaching/ Book your 1:1 call with me - http://sapphirespa.info/products/1-on-1-coaching  

  34. 100

    More Posts Won't Get You Clients—Here's What Will

    Hey Beauty & Wellness Pro! Are you pouring hours into posting, hustling, and grinding… but still not fully booked? Here's the truth: more content doesn't automatically mean more clients. What actually fills your schedule is clarity. In this episode, I share: ✨ Why "doing more" isn't the answer ✨ A hot tip you can put into action today to attract clients faster ✨ How clarity creates confidence—and confidence leads to bookings ➡️ Book your 1:1 Coaching Call with me: http://sapphirespa.info/products/1-on-1-coaching ➡️ Follow me on Instagram: https://www.instagram.com/sapphirespa.coaching/  

  35. 99

    How Megan Got Months of Content in One Day

    In this episode, I take you behind the scenes of a Power Session with my client Megan, a wellness business owner ready to level up her marketing and client attraction. We cover everything from online and in-person marketing strategies, staying organized with admin time, collaborating with local businesses, and building relationships with clients through weekly emails. Plus, we capture photos and video content she can use for social media, marketing materials, and ads. Megan shares her honest review of the session, highlighting how she left with a clear marketing plan, high-quality content, and confidence in her business direction. If you're a beauty professional looking for clarity, content, and actionable steps to grow your business, this episode is for you! ✨ Links & Resources: Follow me on Instagram: https://www.instagram.com/sapphirespa.coaching/ Book your 1:1 Coaching Call: http://sapphirespa.info/products/1-on-1-coaching Schedule a Power Session: https://sapphirespa.info/booked-busy-power-session Follow Megan on Instagram: https://www.instagram.com/theeverydayherbalist/

  36. 98

    No Tax on Tips? A Game-Changer for Beauty Pros!

    I'm breaking down the new federal tip tax break for beauty pros. Here's what it means, who qualifies, and how it could help you keep more of your tips starting in 2025. Book your Free 45 minute Clarity Call with me - https://sapphirespa.info/beauty-business-audit-call Follow on Instagram - https://www.instagram.com/sapphirespa.coaching/ Download my Instagram Guide for Beauty Pros - http://sapphirespa.info/products/instagram-guide-for-beauty-pros  

  37. 97

    The One Thing Most Beauty Pros Ignore (That's Holding Them Back)

    Today, I'm talking about how to finish the year strong by tackling the inner blocks that might be holding you back—those limiting beliefs that stop you from showing up and creating the results you want. September can either be the month you repeat old patterns—or the month you break them. Imagine ending this year not weighed down by doubts, but proud of yourself for showing up, proving yourself wrong, and creating momentum that carries you into the new year. Follow me on Instagram - https://www.instagram.com/sapphirespa.coaching/ Now is your time to get extra support and take action, check out my Confident Client Magnet program with weekly group coaching calls.

  38. 96

    How Rest Sparks Creativity

    Sometimes the healthiest thing you can do—for yourself and your business—is to turn off your phone and step away from the noise. In this episode, I'm sharing about my recent trip and what it taught me about the power of disconnecting. Tune in to hear why unplugging helps you recharge, spark creativity, and be more present in life and business. Let's connect on Instagram: https://www.instagram.com/sapphirespa.coaching/ Learn how I help solo business owners like you find clarity - Book your Free Beauty Business Audit call today - https://sapphirespa.info/beauty-business-audit-call    

  39. 95

    The Day I Quit My Two Spa Jobs—My Business Took Off

    Quitting both of my spa jobs on the same day was one of the scariest things I've ever done… but it was also the exact moment my business finally started to thrive. In this episode, I'm sharing: Why I decided to walk away from two jobs at once The mindset shift that helped me step into my role as a true business owner How I built momentum fast and started attracting my dream clients Why betting on yourself is always worth it If you've been stuck in a job that's draining you, or you're scared to take the next big leap, I hope this story inspires you to trust your gut and go for it. Let's Connect & Work Together: Connect on Instagram: https://www.instagram.com/sapphirespa.coaching/ The Confident Client Magnet Program: https://sapphirespa.info/confident-client-magnet Book a 1:1 Session with Me: http://sapphirespa.info/products/1-on-1-coaching  

  40. 94

    Why No One's Booking (and How to Change It)

    Most beauty pros aren't struggling because of their skills… they're struggling because no one knows they exist. In this episode, I'm sharing why visibility—not talent—is often the missing piece, and how you can start attracting more of your dream clients without burning out. You'll learn simple, actionable steps to get seen, remembered, and booked. Links & Resources Mentioned: Connect with me on Instagram → https://www.instagram.com/sapphirespa.coaching/ Join my Confident Client Magnet program → https://sapphirespa.info/confident-client-magnet Learn more about my 1:1 coaching → http://sapphirespa.info/products/1-on-1-coaching

  41. 93

    The No-Burnout Social Media Strategy with Rachel Pedersen

    How to Grow on Social Media Without Burnout — with Rachel Pedersen In this episode, I sit down with the incredible Rachel Pedersen — USA Today Best-Selling Author and founder of RBP Productions, Sontero, The Viral Touch, and Pelanora. With content systems that reach over 100 million people organically each year and generate 8-figures in revenue, Rachel shares her wisdom on building a strong social media presence without burning out. We talk about simplifying strategy, protecting your peace, and creating content that actually works. Learn more about Rachel at www.rachelpedersen.com Metricool - https://metricool.com/ (used code Rachel) Join my Free Training to learn the 4 keys to client attraction.  New business - Join the Beauty Business Jumpstart program.  

  42. 92

    3 Ways to Fill Last-Minute Gaps + Reduce Reschedules for Good!

    Ever had a client cancel at the last minute and you're scrambling to fill the spot? In this episode, I'm sharing 3 ways to handle those gaps and how to reduce them moving forward. You'll learn: How weekly emails help you stay top of mind and build trust Why Instagram stories are more than just cute posts—they're tools The one marketing shift that attracts clients who value your time before they ask about price Simple strategies to reduce future cancellations and reinforce your boundaries If you're tired of unpredictable books and want to feel more in control, this one's for you. Links Mentioned: Join the Beauty Business Jumpstart – My signature program to help you attract aligned clients & market with confidence. Follow me on Instagram – for daily tips, mindset shifts, and marketing ideas.

  43. 91

    No More Faking It: Build a Brand That Actually Feels Like You — with Jenna Redfield

    Authentic Branding In this episode, I chat with Jenna Redfield, a multi-passionate entrepreneur and founder of Red Thread Studio, about how beauty pros can build a brand that stands out — without being loud, salesy, or fake. If you've ever struggled with showing up online as yourself, this one's for you. Follow Jenna on Instagram  Check her out on LinkedIN See all about her on her website Join her Substack! For more business tips, tricks and to work with me, start with my Free Training.  Follow Sapphire Spa Coaching on Instagram Check out my article in Skin Deep Magazine.   

  44. 90

    Inside My Skin Deep Article: The Truth About Getting Unstuck.

    Feeling stuck in your beauty business? You're not alone—and you don't have to stay there. In this episode, I'm sharing the story behind my Skin Deep magazine article and diving into two powerful ways solo estheticians can reignite their business starting today. Skin Deep Magazine article - https://www.ascpskindeepdigital.com/i/1537409-summer-2025/48 Ready to get unstuck with support and strategy? Join my Beauty Business Jumpstart program - https://sapphirespa.info/beauty-business-jumpstart Follow on Instagram - https://www.instagram.com/sapphirespa.coaching/  

  45. 89

    What's New – Google Indexing Instagram

    Your Instagram content just got a major visibility boost—thanks to Google. 👀 In this episode, I'm breaking down what the new Google indexing of Instagram means for beauty pros, why captions are now just as important as your visuals, and how to write them in a way that attracts new clients (on and off the app). You'll learn: What's changing with Instagram + Google Why your caption structure matters more than ever How to include keywords that make your post searchable A 3-step formula to write captions that connect + convert Grab my Instagram Caption Guide to help you show up with confidence. Want more? Access my Free Client Attraction Training Follow in Instagram  Let's make your marketing easier—and way more effective.

  46. 88

    From Solo to Staffed — How Hannah Expanded Decompress Massage Therapy

    Hannah built a booked-out massage business—then opened a second location. In this episode, she shares how she hired the right team, stayed true to her vision, and what growth really feels like behind the scenes. Follow Decompress Massage Therapy on Instagram - https://www.instagram.com/decompressmassagetherapy/?hl=en Book a Massage - https://decompressmassagetherapy.com/ Join my Free Training to learn how you attract more clients - https://sapphirespa.info/4-keys-client-attraction  

  47. 87

    What I Changed to Go from $1,200 to $5K Months—and Kept Growing!

    I was stuck making $1,200/month—even though I was showing up, posting, and offering great services. The real shift happened when I learned how to connect through my messaging and started showing up where my dream clients already were. That's what took me to $5K/month and beyond—consistently. In this episode, I'm sharing exactly what I changed and how you can apply it to attract more clients and grow with clarity. Ready to take action? → Join my Free Training Here. → Want personalized support? Let's work together 1-1 - Scheduule Here.     

  48. 86

    From Beauty School Dropout to Business Coach - My Story

    I got kicked out of beauty school—seriously. In this episode, I'm sharing the real, unfiltered story of how that moment became the catalyst for everything that came after. From starting over to becoming a business coach for beauty pros, this journey is proof that your lowest point doesn't define you—what you do next does. Ready to grow your beauty business? Free Training - https://sapphirespa.info/4-keys-client-attraction Beauty Business Jumpstart Program - https://sapphirespa.info/beauty-business-jumpstart  

  49. 85

    Slow Season Strategy: How to Keep Clients Coming During the Dip.

    Feeling the slow season slump? In this episode, I'm sharing simple, intentional ways to stay visible, attract bookings, and use this downtime to strengthen your beauty business. Whether you're new or established, these strategies will help you stay booked and confident year-round. Resources Mentioned: Beauty Business Jumpstart Program - https://sapphirespa.info/beauty-business-jumpstart Instagram Guide for Beauty Pros - http://sapphirespa.info/products/instagram-guide-for-beauty-pros Book Your Free Beauty Business Audit Call - https://sapphirespa.info/beauty-business-audit-call  

  50. 84

    How to Get Unstuck When You Can't Seem to Start.

    If you've ever beat yourself up for procrastinating, this episode is for you. What if I told you procrastination isn't laziness—it's a signal? In this episode, we dive into the real reasons behind procrastination—like fear, perfectionism, and overwhelm—and how to move forward with clarity instead of shame. Let's reframe procrastination and get you unstuck. Join my Free Training - https://sapphirespa.info/4-keys-client-attraction Join my Beauty Business Jumpstart program - Great if you just opened your business or just starting out. - https://sapphirespa.info/beauty-business-jumpstart Follow on Instagram - https://www.instagram.com/sapphirespa.coaching/    

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ABOUT THIS SHOW

The beauty entrepreneur podcast. Tune in weekly as we dive into the beauty industry's ins and outs. I will be interviewing industry leaders with compelling stories and advice.

HOSTED BY

Heidi Holley

Produced by Heidi Holley

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