PODCAST · business
Going Global - Audiobook
by Oban International
Looking to grow your business internationally through digital marketing? Going Global is for you. We'll be regularly sharing a new chapter of our practical guide, which will teach you:How to research, select and enter new marketsThe key elements of international SEO, paid media and social media successWhy you need to localise, not translate, your contentHow link-building and working with influencers varies internationallyCRO and UX techniques you can use across marketsPayment methods around the worldInternational ecommerce fulfilment challenges and how to overcome themHow to set global KPIs and how to measure successKey mistakes to avoid ABOUT THE AUTHORSSarah Jennings is CEO at Oban International. She has 30 years’ experience in media and marketing communications working with a range of successful clients, from start-ups to many of the world’
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Chapter 10: Cultural User Experience
In our tenth chapter, we outline the road to successful cross-cultural design with great UX.
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Chapter 9: International Social Media
In our ninth chapter, we outline the key elements you need to consider when taking your social media strategy international.
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Chapter 8: International Paid Search
In our eighth chapter, we outline the key considerations of conducting paid search activity in new markets.
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Chapter 7: International Link Building
In our seventh chapter, we explore how to approach international link building to strengthen your search visibility.
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Chapter 6: Content Localisation
In our sixth chapter, we show why content localisation is an essential process, and how it differs from simply translating.
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Chapter 5: International Domain Strategy
In our fifth chapter, we explain the three main options for your domain strategy and the pros and cons of each.
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Chapter 4: Market Research, Selection & Entry
In our fourth chapter, we cover how to determine if you are ready to enter a new market and different methods of market entry.
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Chapter 3: The Importance of Local In-Market Expertise
In our third chapter, we explain Hofstede's theory of cultural dimensions and how local in-market insights can help you ensure cultural relevance in your international marketing campaigns.
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Chapter 2: Why Go International?
In our second chapter, we go over our top ten benefits of expanding your business internationally.
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Chapter 1: Introduction
In our first chapter, we explain who our book is for and why there has never been a better time to go global with your marketing efforts.
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ABOUT THIS SHOW
Looking to grow your business internationally through digital marketing? Going Global is for you. We'll be regularly sharing a new chapter of our practical guide, which will teach you:How to research, select and enter new marketsThe key elements of international SEO, paid media and social media successWhy you need to localise, not translate, your contentHow link-building and working with influencers varies internationallyCRO and UX techniques you can use across marketsPayment methods around the worldInternational ecommerce fulfilment challenges and how to overcome themHow to set global KPIs and how to measure successKey mistakes to avoid ABOUT THE AUTHORSSarah Jennings is CEO at Oban International. She has 30 years’ experience in media and marketing communications working with a range of successful clients, from start-ups to many of the world’
HOSTED BY
Oban International
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