PODCAST · business
Good Soil Strategies
by Matthew Penchuk & Anthony Hilb
Good Soil StrategiesThe Marketing & Operations Show for Landscaping, Hardscaping & Outdoor Service ProvidersHosted by Matt Penchuk (Search Strategy Marketing & Hardscaping HQ) and Anthony Hilb (Anthony's Lawn Care & Landscape), Good Soil Strategies helps outdoor service contractors grow profitable, scalable businesses grounded in trust and authenticity.We cover local SEO and digital marketing that actually works for contractors, sales systems that convert without being pushy, operational frameworks for scaling past $1M and beyond, and real conversations with seven and eight-figure contractors who've built the businesses you want.No fluff. No manipulation. Just proven strategies from marketers and contractors in the trenches building real companies and doing good in the world.Whether you're a solo operator or running a multi-million dollar operation, you'll find actionable insights rooted in trust, authenticity, an
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Tom Glasby | Futurescape USA, Industry Trends, and Why Contractors Need to Get Visible Now
Tom Glasby from Eljays44 joins Matt and Anthony to talk about what's happening in the landscaping industry right now and where it's headed. Tom's team built the UK's largest landscaping trade show from scratch and is now doing the same in the US with Futurescape USA.In this episode we cover:The story behind Futurescape and how it went from a mortgaged house to the UK's leading landscaping eventWhat's new for Futurescape USA 2026: new venue, September dates, show gardens, tech trail, and expanded demo zonesWhy brand recognition is more important than ever for contractorsThe massive opportunity coming to California with the World Cup, Super Bowl, and OlympicsThe outdoor living and wellness trend and how contractors can use it to upsellWhy you're never a finished product and should keep adding skills and servicesHow landscape lighting is an underserved market with real revenue potentialWhat Futurescape does to support contractors through project showcases, awards, and industry recognitionFuturescape USA returns September 1-2, 2026 at The Barker Hangar in Santa Monica. Learn more at futurescapeusa.com or reach Tom directly at [email protected]: futurescapeusa.com hardscapinghq.com searchstrategymarketing.com anthonyslawncare.com
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Bryan Miller | From Solopreneur to $15M: Why Implementation Beats Information
Most contractors take months to train salespeople, if they can train them at all. Bryan Miller cracked the code on rapid sales training while scaling Outback Deck to $15 million annually and becoming the #1 TimberTech ASAC contractor in North America.Bryan didn't just build a successful deck company. He created DeckMetrix, a pricing software born from his own frustration as a solopreneur drowning in estimates. What started as an Excel spreadsheet with a portable printer in his truck evolved into a tool that trains sales reps in 3 days instead of 6 months.In this episode, you'll learn:How Bryan went from writing estimates on pen and paper to building pricing software that revolutionized his businessThe exact systems that cut sales training from 6 months down to 3 daysWhy implementing what you learn matters more than collecting information, and why less than 3% of business owners ever break past $1MThe reality of servant leadership at scale and how Bryan's team earned their position as the top contractor in North AmericaWhat it takes to build systems for hiring, onboarding, and retaining top talent when you're scaling past $5MLinks: deckmetrix.com outbackdeck.com hardscapinghq.com searchstrategymarketing.com anthonyslawncare.com
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ABOUT THIS SHOW
Good Soil StrategiesThe Marketing & Operations Show for Landscaping, Hardscaping & Outdoor Service ProvidersHosted by Matt Penchuk (Search Strategy Marketing & Hardscaping HQ) and Anthony Hilb (Anthony's Lawn Care & Landscape), Good Soil Strategies helps outdoor service contractors grow profitable, scalable businesses grounded in trust and authenticity.We cover local SEO and digital marketing that actually works for contractors, sales systems that convert without being pushy, operational frameworks for scaling past $1M and beyond, and real conversations with seven and eight-figure contractors who've built the businesses you want.No fluff. No manipulation. Just proven strategies from marketers and contractors in the trenches building real companies and doing good in the world.Whether you're a solo operator or running a multi-million dollar operation, you'll find actionable insights rooted in trust, authenticity, an
HOSTED BY
Matthew Penchuk & Anthony Hilb
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Frequently Asked Questions
How many episodes does Good Soil Strategies have?
Good Soil Strategies currently has 2 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Good Soil Strategies about?
Good Soil StrategiesThe Marketing & Operations Show for Landscaping, Hardscaping & Outdoor Service ProvidersHosted by Matt Penchuk (Search Strategy Marketing & Hardscaping HQ) and Anthony Hilb (Anthony's Lawn Care & Landscape), Good Soil Strategies helps outdoor service contractors grow profitable,...
How often does Good Soil Strategies release new episodes?
Good Soil Strategies has 2 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Good Soil Strategies?
You can listen to Good Soil Strategies on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Good Soil Strategies?
Good Soil Strategies is created and hosted by Matthew Penchuk & Anthony Hilb.
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