Google Ad & Meta Ad Strategies

This Google Ads strategy is 100% legal—but when you see the results, you'll understand why it feels like it shouldn't be.I used this competitor targeting strategy to take a client from $20,000 to $90,000+ months consistently. And here's the wildest part: the campaigns barely got any conversions. Most businesses would have shut them down. But I knew exactly what to measure, and those "failing" campaigns caused every other campaign in the account to explode. Serious inquiries doubled. Sales calls tripled.In this video, I'm showing you how to target people actively browsing your competitor's websites using a 2-campaign strategy I created with YouTube Video Action campaigns and Demand Gen. I'll walk through the exact setup for a $1,000 per day budget, the specific metrics that tell you if it's working (hint: it's NOT conversions), and the sneaky targeting hack that puts your ads in front of people at your competitor's checkout page.🎯 WHAT YOU'LL LEARN:✅ How to create custom audiences targeting competitor website visitors✅ The 2-campaign strategy (YouTube TOF → Demand Gen retargeting)✅ Why these campaigns "fail" but lift your entire account✅ The 3 metrics that actually matter (Video Played To, % Served, CTR)✅ Advanced hack: Target competitor checkout pages for highest intent✅ Complete setup walkthrough for $1,000 per day budgets✅ Why this works for top & middle funnel (not bottom funnel)📊 KEY METRICS TO TRACK:YouTube Video Action Campaign:Video Played To 25%: Target greater than 30%% Served: Higher = YouTube loves your adDemand Gen Campaign:CTR: Must be greater than 0.60% (Google's optimization threshold)% Served: Focus on high-performing ads🎯 THE STRATEGY:Step 1: Create custom audience of competitor website visitorsStep 2: Launch YouTube Video Action campaign (top of funnel)Step 3: Launch Demand Gen campaign retargeting YouTube viewers (middle of funnel)Step 4: Monitor the RIGHT metrics (not direct conversions)Step 5: Watch other campaigns improve from brand awareness lift💡 ADVANCED HACK:Don't just target competitor homepages—target their checkout pages. Example: If you're competing with Nike, the checkout URL to reach people actively trying to buy from them.⚠️ WHY MOST PEOPLE QUIT TOO EARLY:These campaigns will barely convert directly. That's normal. They're building awareness with high-intent competitor audiences. When those people search later, they already know YOUR brand—and that's when conversions happen across your other campaigns.💰 REAL RESULTS:Client went from $20k → $90k months consistently. The YouTube and Demand Gen campaigns themselves? Minimal direct conversions. But search campaigns improved 40%+, remarketing costs dropped 30%, and organic traffic started converting better. That's the ripple effect.🔗 RELATED VIDEOS:The Wrong Way to Target Competitors (Gets You BANNED): https://youtu.be/7wsnMh5KxZMHow I Saved a Client $100,000 (Google's Dark Lie): https://youtu.be/JALxSpqcwlo📈 BEST FOR:B2B companies with bigger competitorsBusinesses spending $1,000+ per dayAnyone competing against established brandsTop & middle funnel awareness plays🔔 SUBSCRIBE for Google Ads strategies that work (even when they look like they're failing)

You can legally steal your competitors’ customers with Google Ads—but one mistake will get your account banned.I used this AI Max strategy to generate $50,000/month in extra revenue by intercepting searches for my competitor’s brand name. The best part? It’s 100% legal when you follow Google’s ONE specific trademark rule that 99% of advertisers don’t know about.In this video, I’ll show you the complete 4-step strategy to target competitor traffic, the exact settings that make it work, and what you absolutely must avoid to keep your account safe.🎯 WHAT YOU’LL LEARN:✅ How to use Google’s AI Max Brand Inclusion feature to legally target competitor searches✅ Google’s actual trademark policy (and how to stay compliant)✅ The 4-step setup that generated $50k/month✅ Two sneaky features you MUST turn off or this won’t work✅ Bidding strategies that maximize results⚠️ CRITICAL: You CAN bid on competitor brand names and use them as keywords—you just can’t put them in your ad text. Miss this rule and Google will suspend your account.💡 SUBSCRIBE for more Google Ads strategies that actually work#GoogleAds #CompetitorTargeting #AIMax #GoogleAdsStrategy #DigitalMarketing

Google sits on a throne of lies. After watching Elf way too many times, I found 8 Google Ads lessons hiding in this Christmas classic — including one that proves corporate greed exposed by the DOJ.🎄 In this video, I break down 8 Google Ads lessons hidden in Elf — from the "throne of lies" to the "World's Best Cup of Coffee" — and show you why 8 out of 10 businesses lose money on Google Ads.Whether you're running Google Ads yourself or working with an agency, these lessons will change how you see your dashboard, your ROAS, and your results.🔥 KEY LESSONS COVERED:- Why Google Ads is designed to help Google, not you- The DOJ lawsuit that exposed Google's ad practices- Why high ROAS doesn't mean you're making money- How to verify your conversions are real- The "World's Best Cup of Coffee" trap- What the Recommendations tab is really for#GoogleAds #Elf #DigitalMarketing #GoogleAdsExposed #ChristmasMarketing #ROAS #PPC #MarketingTipsMerry Christmas. I want your business to have a great year.

Google fundamentally changed how keyword match types work, and if you're still using the old strategies, you're wasting money. In this video, I reveal my secret 3-step keyword strategy that actually gives you control over which searches trigger your ads—something nearly no Google Ads expert has figured out.You'll discover the AI Max match type that Google quietly introduced, when to use exact match vs phrase match vs broad match, and my proprietary 6-step process for controlling search terms using n-gram analysis and strategic negative keywords. This strategy has grown businesses over the past 2 years by focusing on relevant searches only.⏱️ TIMESTAMPS:0:00 - Why Google Changed Keywords (And Why Your Strategy Must Change)0:46 - Keywords vs Search Terms Explained1:21 - ESSENTIAL #1: The Secret AI Max Match Type2:27 - How Match Types Actually Work Now (Meaning vs Literal Words)3:06 - My Formula: When to Use Each Match Type4:00 - Niche Products Strategy (Exact Match + Maximize Clicks)4:31 - High Volume Strategy (Exact Match + Maximize Conversions)5:22 - Why Quality Score Matters (7/10 Minimum)6:37 - How to Check What Match Type You're Actually Getting7:03 - MY SECRET STRATEGY: 6 Steps to Control Search Terms8:15 - The Research Phase8:33 - The Negative Keyword Problem9:37 - Analysis10:22 - Adding Strategic Negatives Before Campaign Launch10:51 - My Automation Process (Days to 1 Hour)11:10 - Step 6: Ongoing Maintenance→ N-Gram Analysis Tool (Coming Soon - Comment if interested!)🎯 RELATED VIDEOS YOU'LL LOVE:→ https://youtu.be/Rj7Gpjl19Bg→ https://youtu.be/9wW8dcEgmEE💡 KEY TAKEAWAYS:Exact match no longer means literal word matching—it's about search INTENTThe AI Max match type gives Google maximum control (use carefully!)Relevant searches = success, even with all of Google's changesMy 6-step process controls searches by excluding everything that ISN'T your top convertersN-gram analysis compresses 100,000+ negatives down to 10,000Daily maintenance is crucial (or automate it with scripts)🔔 SUBSCRIBE for weekly Google Ads strategies that actually work (not the outdated tactics everyone else teaches)#GoogleAds #GoogleAdsKeywords #PPCStrategy #GoogleAdsStrategy #KeywordMatchTypes #GoogleAdsTutorial #PPC #DigitalMarketing #GoogleAdsExpert

🚨 8 out of 10 Google Ads & PPC advertisers are losing money right now. Here's why (and how to fix it).After 10 years of managing Google Ads campaigns, I've identified the 6 critical tricks that separate profitable campaigns from money pits. Even better? I'm revealing 5 secrets that even top Google Ads experts don't know. Let's dive into What Top Google Ad Experts Do That Beginners Don't🎯 WHAT YOU'LL LEARN✅ Why Google's business model opposes your profitability✅ The funnel-based bidding strategy experts use✅ How to prevent the algorithm from learning from spam leads✅ Why intent-based targeting replaced keyword targeting✅ The $100K+ mistake in conversion attribution✅ 4 metrics that predict campaign failure before it happens📚 RELATED VIDEOS▶️ I Saved a Business over $100k: https://youtu.be/JALxSpqcwlo▶️ The BEST Google Ads Campaign Structure in 2025: https://youtu.be/Rj7Gpjl19Bg▶️ I Exposed the BIGGEST Google Ads Lie of All Time: https://youtu.be/JALxSpqcwlo💬 COMMENT BELOWWhich of these 6 tricks was most valuable to you? Which one are you implementing first? Let me know in the comments!#GoogleAds #PPCMarketing #DigitalMarketing #GoogleAdsStrategy

#PPC #GoogleAds #DigitalMarketingGoogle made $198 BILLION from Google Ads Search in 2024 while most businesses lost money. Here's the $105,000 lie they don't want you to know about.In this video, I expose how 45% of Google searches are the most unprofitable dollars you could spend, and reveal the exact 4-step method to catch this lie in your own account.What you'll discover:→ Why high ROAS doesn't equal profit (with real $100k case study)→ How Google tricks you into wasting money on searches→ The hidden "conversion stealing" tactic costing businesses millions→ My proven framework to save $287/day instantly📊 FREE RESOURCES:Google Ads Business Metrics Checklist (Join my Telegram Group for Access): https://t.me/+4xhIORqs4m1kNTc5SOURCES: Optmyzr Study shared by Navah Hopkins DreamData Study on ROAS NumbersAHREFS Study on Search Buckets⏱️ TIMESTAMPS:00:00 Google's $198 Billion Secret00:48 The High ROAS Trap Explained01:30 Case Study: $100K Wasted02:24 The 45% Problem03:28 Step 104:18 Step 205:34 Step 307:30 Step 408:59 Results: How We Saved $105,000/Year09:28 Your Action Plan#GoogleAds #DigitalMarketing #ROAS #PPC

Google Ads are crushing small businesses—and I have the data to prove it. In this analysis, I reveal shocking research showing CPCs have doubled since 2020 while total clicks dropped 13%. If you're a small business owner struggling with Google Ads, spending more but getting less, you need to see these numbers. Plus, I'm offering FREE campaign rebuilds to one business every month (link below).⏱️ CHAPTERS & TIMESTAMPS:0:00 – Introduction0:46 – Andrew's Story1:28 – The Shocking Data2:38 – The $100 Billion Reality3:14 – Why Google Ads Feels Impossible (It's Not You)4:19 – Real Example5:21 – How I'm Fighting Back6:00 – Action Steps🎁 FREE CAMPAIGN REBUILD OFFER:https://forms.gle/Y1cPYHuBzXuAWVxo8One business every month gets:✅ Complete campaign rebuild✅ Custom growth strategy✅ Free implementation✅ No strings attachedDATA CAME FROM THE SOURCES BELOW:https://www.pewresearch.orghttps://www.semrush.comhttps://www.demandsage.comhttps://www.businessinsider.comhttps://sparktoro.com

 #GoogleAds #GoogleAdsStrategy #SearchCampaignsThis is the BEST Google Ads Campaign Structure in 2025!Struggling with Google Ads bidding strategies? This complete Google search campaign structure guide answers the one question that changes EVERYTHING: Does Google understand your product or service?Learn exactly when to use maximize conversions vs maximize clicks, how many keywords to add, which ad groups to create, and the bidding strategy framework that actually works based on YOUR specific scenario.In this video, you'll discover:✅ The 2-path decision tree for campaign structure✅ When smart bidding beats keyword-based bidding✅ Exact search volume thresholds (the 4,000 rule)✅ How to analyze competitor presence✅ TCPA vs TROAS optimization strategies✅ Common mistakes that waste your ad spendWhether you're running campaigns for local services, e-commerce, or lead generation, this framework will save you thousands in wasted ad spend and hours of trial and error.VIDEO CHAPTERS:00:00 - Introduction: The Complete Google Ads Search Campaign Setup Guide00:39 - The ONE Question That Changes Everything00:57 - Does Google Understand Your Product or Service?01:30 - The 4,000 Monthly Search Volume Threshold01:38 - Are There More Than 4 Competitors?01:56 - Path 1: Maximize Conversions (Smart Bidding)02:37 - Critical: Conversion Tracking Setup (Don't Use Page Views!)03:05 - Why I Disagree with the 15-30 Conversion Rule03:38 - Special Case: High Volume + Low Competitors (Local Services)04:32 - Low Search Volume Scenario ( Less than 4,000/month)05:09 - Path 2: Keyword-Based Bidding (Maximize Clicks)05:23 - Search Partners & Display Network Settings05:41 - Breaking Down ALL Bidding Strategies06:15 - Smart Bidding vs Keyword-Based: The Two Buckets07:48 - Ad Group Structure Based on Monthly Budget08:28 - Exact Match vs Broad Match Strategy10:08 - CRITICAL: Don't Optimize Before 30 Conversions!11:06 - When Your TCPA is Too Restrictive12:22 - Adjusting TROAS Targets for Better Spend12:30 - Getting Leads But They're Unqualified? Do This13:10 - Adding Values to Conversion Objectives13:39 - Maximize Conv

I owned 7 out of 8 spots on Google Shopping page 1. Here's exactly how I did it (and got a 514% increase in sales).Most Google Ads accounts have 50 negative keywords. I have 50,000. In this video, I reveal the exact Google Shopping domination strategy that transformed $443 of profitable spend into $3,800.In this video, you'll learn:✅ How to identify your REAL high-converting keywords (most people get this wrong)✅ The exact process to own multiple spots on Google Shopping page 1✅ Why 90% of your Google Shopping spend is probably wasted✅ My negative keyword strategy that 93% of accounts ignore✅ Step-by-step implementation (takes less than an hour)TIMESTAMPS:0:00 - 514% Sales Increase Results0:31 - The Problem: Only $443 of $3,800 Was Profitable1:52 - Discovering the 50,000 Negative Keywords Strategy2:46 - The Secret to Dominating Google Shopping3:27 - The 5-Step Duplication Strategy Revealed4:35 - Complete Implementation GuideResources mentioned:🔗 Free Negative Keywords Script: (Join my Telegram Group below for free access!)🔗 Google Shopping Domination Guide: (Join my Telegram Group below for free access!)💬 Join our free Google Ads community: https://t.me/+SBaATw2skCJmZmMx📧 Work with me: https://realgrowthpartner.com#GoogleAds #GoogleShopping #eCommerce

My client couldn’t believe these Google Ad irrelevant search terms were converting! Here’s exactly why Google Ads shows your ads to weird, irrelevant searches (and how to fix it).In this real coaching call, I reveal the hidden reason why Google Ads campaigns convert on bizarre search terms that seem completely unrelated to your business. If you’ve ever wondered why you’re getting conversions from searches odd search terms this video explains everything.CHAPTERS0:00  Google Ads — Weird Search Terms Complaints0:27  Google Ads Smart-Bidding Search Terms Secret1:30  Google Ads Campaign Flow & Search Terms Handoff3:26  Google Ads ROAS Tweaks & Search Terms Testing6:00  Google Ads Smart Bidding vs Manual CPC Search Terms RuleTHE TRUTH: Google’s algorithm is smarter (and weirder) than you think. Those “irrelevant” conversions might not be mistakes at all…💬 Book a consultation to work with me: https://realgrowthpartner.com🔗 Connect with me on LinkedIn: https://www.linkedin.com/in/arturmaclellan/#GoogleAds #PPCMarketing #GoogleAdsCoaching#DigitalMarketing #ClientCall

🚨 You're Killing Your Growth by Pausing Google Ads Too Early — Here's What To Do InsteadAre you sabotaging your own success by making decisions too soon? In this live coaching session, we uncover a critical mistake media buyers and founders make when scaling Google Ads: they pause campaigns before the data even has time to mature.I walk through a real Google Ads account to show exactly:✅ Where to find conversion lag✅ How to understand time-delayed results✅ What signals matter for long-term growth✅ And why patience is your secret weapon when scaling Google AdsIf you're serious about scaling Google Ads the right way, this video will help you avoid premature decisions, optimize based on real data, and unlock your campaign’s full potential.🔍 Whether you're a performance marketer or a founder running your own campaigns, this insight could save you thousands — and help you finally break through the plateau in scaling Google Ads.📍 Chapters:00:00 - The #1 Mistake in Google Ads00:18 - What Is Conversion Lag?01:02 - How to View Time-Delayed Conversions01:51 - Why You Shouldn’t Judge Too Quickly02:45 - Smart Strategy for Scaling Google Ads03:20 - Measuring Efficacy in the Right Way04:10 - Case Study: Media Buyer’s Mistake05:00 - Key Metrics to Track During Scaling06:05 - Final Advice for Long-Term Success👉 Subscribe for more tips on performance marketing and scaling Google Ads effectively.📩  Follow me on LinkedIn for daily tips on Google Ad Optimization, Meta Ads, and LinkedIn Ads, or to collaborate, send me a message here:  https://www.linkedin.com/in/arturmaclellan/#ScalingGoogleAds #GoogleAdsTips #ConversionLag #PPCStrategy #PerformanceMarketing

Are your campaigns silently bleeding budget? In this coaching call breakdown, I expose the #1 Google Ads Media Buying Mistake Costing You Millions and show you how to fix them before they snowball. Watch as I audit a real Google Ads account, spot hidden PPC Marketing Mistakes in search-and-shopping data, and rebuild the strategy in real time so you can replicate the wins.🔑 What you’ll learn• The #1 Google Ads Media Buying Mistake Costing You Millions• How non-branded search & shopping campaigns disguise deeper PPC Marketing Mistakes• A step-by-step framework to turn low impression share into profitable scaleSkip the theory—see the exact diagnostics, sheets, and account views I use every day. Whether you manage one account or a full agency roster, eliminating these PPC Marketing Mistakes will unlock clearer reporting and faster growth.---🔔 Like the content?Subscribe for weekly teardown sessions, smash the bell, and drop your biggest PPC Marketing Mistakes in the comments so I can tackle them in a future video.Chapters0:00  Why 99% of Campaigns Fail0:35  Biggest PPC Marketing Mistake2:10  Spotting PPC Marketing Mistakes in Data4:45  Fixing Conversion-Lag Tracking7:30  Your Action Plan to Avoid PPC Marketing Mistakes#ppc #googleads #digitalmarketing

In this conversation, Artur MacLellan discusses the challenges of attribution in digital marketing, particularly how traditional attribution software often relies on modeled data and can misattribute conversions. He introduces a new method for tracking user journeys that provides accurate data on where users come from and how they interact with various marketing channels. This innovative approach aims to help small businesses optimize their marketing efforts by providing clear insights into user behavior and conversion paths.TakeawaysAttribution software often relies on modeled data, leading to inaccuracies.Understanding the complete user journey is crucial for effective marketing.Both Google and Meta can misattribute conversions, complicating data analysis.Accurate data collection can significantly improve marketing strategies.The new method allows tracking of every user's path to conversion.Attribution can be lost as users navigate through different platforms.The setup for accurate attribution is complex but necessary.Small businesses can benefit greatly from improved attribution methods.The cost of this new attribution method is lower than existing software.With accurate data, businesses can optimize their marketing efforts effectively.Chapters00:00 Introduction to Attribution Challenges02:40 Revolutionizing Data Collection for Attribution05:15 Invitation for Beta Testing and Future Insights

In this quick guide, learn the essentials of scaling Google Ads effectively to grow your business quickly. Discover common pitfalls businesses encounter when attempting to scale, and practical strategies to break through these barriers and maximize your advertising potential.Key Takeaways:🔑 Recognize how restrictive bidding strategies such as TCPA and tROAS may limit your Google Ads scaling potential.🔑 Apply the "Feeder Strategy" (see how here: https://www.youtube.com/watch?v=AoID4oVWO2s) for broader audience reach, enabling efficient and sustainable Google Ads scaling.🔑 When scaling Google Ads, avoid the mistake of over-reliance on in-app data alone, and incorporate offline conversions and server-side tracking for more accurate insights.🔑 Leverage weekly/monthly PNL sheets along with offline conversion imports and server-side tracking methods to enhance your understanding of true ad performance.🔑 Align your advertising metrics, such as conversion trends, with actual business profitability to facilitate efficient scaling.Chapters:00:00 Introduction: Why You're Struggling to Scale00:22 Common Mistake #1: Restrictive Bidding01:05 Solution: Scaling Google Ads with the Feeder Strategy02:10 Common Mistake #2: Overtrusting Google Ads Data03:15 Leveraging Offline Conversions and Server-side Tracking04:20 Maximizing Accuracy in Ad Performance Measurement05:10 Common Mistake #3: Misaligned Advertising Metrics06:00 Strategies to Align Metrics with Real Business GrowthEmpower your business by mastering these strategies for scaling Google Ads and unlock new levels of success.

How to Reduce Google Ads CPC!In this video, Artur reveals a method to “beat” Google at its own cost-per-click (CPC) game. The focus is on optimizing a Google Ads account to reduce the CPC while simultaneously boosting conversion volume. By taking over an underperforming ad account and tweaking how conversion values are reported—essentially “tricking” Google’s algorithm—Artur was able to achieve significant improvements. These included reducing the average CPC, lowering the cost per conversion, and increasing overall conversions, all while spending less. The video details real-world metrics, shares actionable tactics, and invites viewers to reach out if they’re interested in applying these strategies to their own campaigns.---5 Key Takeaways🔑 Innovative Reporting Strategy:** Adjusting how conversion values are reported can lower CPC, essentially influencing the algorithm’s perception of ad performance.🔑 Improved Efficiency: By “tricking” Google into seeing lower conversion values, the account achieved a significant reduction in CPC and cost per conversion.🔑 Increased Conversions: The strategy not only reduced ad costs but also boosted the number of conversions, demonstrating that spending less doesn’t always mean losing performance.🔑 Data-Driven Adjustments: The success of the approach was validated through clear performance metrics, showcasing the importance of monitoring and adjusting ad campaigns based on data.🔑 Actionable Insights: The speaker offers to help viewers implement these strategies, indicating that these tactics can be applied to real-world accounts to overcome rising CPC challenges.---Chapters:0:00–0:30 - Introduction0:30–1:00 - Account Background and Initial Challenges1:00–1:45 - CPC Reduction Strategy Implementation1:45–2:30 - Results and Performance Metrics2:30–3:00 - Conclusion and Invitation---Want more Google Ads tips and expert Google Ads strategies to improve your campaigns? Subscribe now and hit the 🔔 to stay ahead of the curve! 🚀  If this video helped you, give it a thumbs up and share it with others who might benefit. 💬 Got questions? Drop them in the comments—I’m happy to help!Follow me on LinkedIn for daily tips on Google Ad Optimization, Meta Ads, and LinkedIn Ads, or to collaborate, send me a message here:  https://www.linkedin.com/in/arturmaclellan/#GoogleAds #GoogleAdsSecrets #GoogleAdsTips #GoogleAdsStrategies #PPCMarketing

SummaryIn this conversation, Artur MacLellan shares a comprehensive strategy for maximizing Facebook Ads and Meta Ads to achieve significant revenue growth. He outlines a five-step process that includes conducting thorough audience research, developing ad variations, setting up top and bottom funnel campaigns, and understanding the importance of measuring success and attribution. The discussion emphasizes the need for effective targeting, testing, and the use of customer feedback to enhance the performance of both Facebook Ads and Meta Ads.Takeaways- You can make Facebook Ads and Meta Ads work effectively.- A 153% increase in revenue is achievable with the right strategy using Meta Ads.- Audience research is crucial for understanding customer needs when optimizing Facebook Ads.- AI can help identify customer pain points effectively for better Meta Ads targeting.- Testing different ad variations is essential for engagement in both Facebook Ads and Meta Ads.- Top of funnel campaigns should exclude product listing ads to improve performance on Meta Ads.- Customer reviews can significantly enhance the credibility of your Facebook Ads.- High frequency in ads can be beneficial for engagement on both platforms.- Understanding attribution is key to measuring success for Facebook Ads and Meta Ads.- Allocate 70-80% of your budget to top of funnel campaigns when using Meta Ads.Chapters00:00 Maximizing Facebook Ads and Meta Ads for Revenue Growth  02:48 Understanding Audience Research and Pain Points for Facebook and Meta Campaigns  06:09 Ad Variations and Testing Strategies in Facebook Ads and Meta Ads  13:31 Bottom of Funnel Ads, Retargeting, and Meta Ad Optimization  14:30 Measuring Success and Attribution Challenges in Facebook AdsWant more Meta Ads tips and expert Facebook Ads strategies to improve your campaigns? Subscribe now and hit the 🔔 to stay ahead of the curve! 🚀  If this video helped you, give it a thumbs up and share it with others who might benefit. 💬 Got questions? Drop them in the comments—I’m happy to help!Follow me on LinkedIn for daily tips on Google Ad Optimization, Meta Ads, and LinkedIn Ads, or to collaborate, send me a message here:  https://www.linkedin.com/in/arturmaclellan/#MetaAds #MetaAdsSecrets #MetaAdsTips #MetaAdsStrategies #PPCMarketing

Google Ads has evolved, and if you’re still relying on old-school keyword bidding, you might be missing out! In this video, I dive deep into the biggest Google Ads secrets, revealing how the shift from keyword-based bidding to audience-focused smart bidding is changing the game. Learn the Google Ads strategies that actually work and discover expert Google Ads tips to stay ahead of the competition.  I share real-world experiences, discussing why adding negative keywords can hurt your campaigns, how smart bidding differs from manual bidding, and why patience is key to optimization. Plus, find out how a hybrid approach can give you the best of both worlds!  🔑 Key Takeaways:✅ Google Ads is moving away from keyword targeting and toward audience-based bidding.  ✅ Negative keywords can harm campaign performance in smart bidding.  ✅ Smart bidding needs a different optimization strategy than manual bidding.  ✅ Patience is crucial—don’t expect instant results from bidding changes.  ✅ Understanding conversion lag is essential for success.  ✅ A hybrid approach can combine manual and smart bidding for better results.  ✅ Frequent changes can disrupt the learning phase and impact performance.  ✅ Campaign performance might dip before improving—don’t panic!  ✅ Measure conversions and overall business impact, not just traffic.  ✅ Proper timing and structure are key to optimizing Google Ads campaigns.  Chapters00:00 The Shift in Google Ads Strategy03:11 Understanding Smart Bidding vs. Manual Bidding05:56 Optimizing Smart Bidding Campaigns08:48 Timing and Structure for Campaign ChangesWant more Google Ads tips and expert Google Ads strategies to improve your campaigns? Subscribe now and hit the 🔔 to stay ahead of the curve! 🚀  If this video helped you, give it a thumbs up and share it with others who might benefit. 💬 Got questions? Drop them in the comments—I’m happy to help!Follow me on LinkedIn for daily tips on Google Ad Optimization, Meta Ads, and LinkedIn Ads, or to collaborate, send me a message here:  https://www.linkedin.com/in/arturmaclellan/#GoogleAds #GoogleAdsSecrets #GoogleAdsTips #GoogleAdsStrategies #PPCMarketing

In this conversation, Aaron Young shares his extensive experience with Google Ads, discussing the importance of foundational strategies for scaling campaigns effectively. He emphasizes the need to understand core concepts and the business itself to drive successful results. The discussion covers the bottom-up funnel strategy, the role of video and display advertising, audience targeting, and the significance of conversion actions and messaging tailored to different stages of the customer journey. Aaron Young also highlights the importance of continuous learning and adapting strategies to meet business goals. Throughout the conversation, Google Ads remains a central focus, with Aaron Young illustrating how to leverage this platform to gain a competitive edge. Whether you are a seasoned marketer or new to advertising, following Aaron Young’s insights on Google Ads can yield transformative results.Takeaways🌟 Understanding the core concepts of Google Ads is essential.  🌟 Most issues in Google Ads stem from conversion and scaling problems, as Aaron Young points out.  🌟 The bottom-up funnel strategy helps identify what works best for campaigns.  🌟 Video campaigns can be more engaging than display ads.  🌟 Performance Max campaigns can lead to spammy leads if not managed properly.  🌟 Audience targeting is crucial for effective advertising in.  🌟 Messaging should vary at different funnel levels, a tactic emphasized by.  🌟 Conversion actions may differ based on the campaign type.  🌟 Email follow-up is vital for high-ticket items.  🌟 Continuous learning in Google Ads is necessary for success.Chapters00:00 Overview of Aaron Young’s background and key career highlights with Google Ads02:55 Identifying common pitfalls and mistakes pointed out by Aaron Young05:48 How the Bottom-Up Funnel Strategy helps gauge which elements are truly effective in Google Ads.09:05 Discussion on growing campaigns sustainably, following Aaron Young's guidelines11:53 Exploring video vs. display advertising impact and how Google Ads can leverage both.15:03 Techniques to pinpoint and engage the right audiences according to Aaron Young18:06 Tailoring conversion actions for different campaign types in Google Ads21:11 Aaron Young’s closing insights on continuous improvement in Google Ads🔔 Don’t forget to subscribe for more tutorials on Google Ad Optimization, digital marketing, and online advertising! If this video helped you, give it a thumbs up and share it with others who might benefit. 💬 Got questions? Drop them in the comments—I’m happy to help!Follow Artur on LinkedIn for daily tips on Google Ad Optimization, Meta Ads, and LinkedIn Ads, or to collaborate, send him a message here:  https://www.linkedin.com/in/arturmaclellan/

In this detailed discussion, Artur MacLellan outlines a strategic framework for running Google Ads campaigns specifically tailored to generate high-quality leads. He highlights how a solid understanding of the product or service is essential for configuring campaigns that truly resonate with target audiences—a cornerstone principle of any effective Google Lead Gen initiative. The conversation underscores the importance of starting with a “Maximize conversions” bidding strategy, then refining your approach by regularly monitoring and adjusting Target CPA goals in response to real-time performance data. Advanced techniques for lead qualification are explored, showing how to filter out low-intent prospects and focus on users most likely to convert—another critical component for successful Google Lead Gen efforts. Emphasis is placed on piping data back into Google Ads to fuel ongoing optimization, with an added look at the potential of scripts and automation for managing negative keywords. By structuring ad groups according to specific themes and continuously testing them against each other, advertisers can gather actionable insights and enhance campaign outcomes. Ultimately, the conversation reveals that consistent data-driven refinements—supported by effective bidding strategies and careful campaign structuring—are fundamental to achieving robust results in Google Lead Gen.🎥 Here's the video on Campaign Setup: https://youtu.be/I-rZ_DD5OMg🎥 Here's the video for the Automated Negative Script so you can take back control! https://youtu.be/8hqyd5NxQckKey Takeaways👉 Understanding the product or service is crucial for Google Lead Gen campaign success.👉 Maximize conversions should be the initial bidding strategy for optimal Google Lead Gen outcomes.👉 Regularly monitor and adjust TCPA goals based on performance to strengthen Google Lead Gen results.👉 Piping data back into Google Ads is essential for long-term Google Lead Gen optimization.👉 Use ad groups by theme to streamline campaign management and enhance Google Lead Gen efficiency.👉 Avoid frequent changes to bidding strategies to maintain consistent Google Lead Gen improvements.👉 Test different ad groups against one another to gain performance insights and boost Google Lead Gen returns.👉 Consider using automated scripts for managing negative keywords to refine Google Lead Gen campaigns.👉 Focus on high-intent keywords to significantly improve Google Lead Gen conversion rates.👉 Utilize available resources and tools to build a solid structure for ongoing Google Lead Gen success.Chapters00:00 Introduction to Google Lead Gen Strategies02:50 Understanding Bidding Strategies for Google Ads06:06 Maximizing Conversions: Best Practices09:04 Optimizing Campaigns for Better Performance11:48 Advanced Techniques for Lead Qualification15:08 Final Thoughts and Resources🔔 Don’t forget to subscribe for more tutorials on Google Ad Optimization, digital marketing, and online advertising! If this video helped you, give it a thumbs up and share it with others who might benefit. 💬 Got questions? Drop them in the comments—I’m happy to help!Follow Artur on LinkedIn for daily tips on Google Ad Optimization, Meta Ads, and LinkedIn Ads, or to collaborate, send him a message here:  https://www.linkedin.com/in/arturmaclellan/

In this conversation, Artur MacLellan delves into the prevalent issue of marketing attribution, emphasizing its critical role in understanding where leads are originating. He underscores that effective marketing attribution is essential for businesses to make informed decisions and allocate budgets wisely. Artur outlines three key steps to enhance lead tracking and marketing attribution: implementing server-side tracking for more accurate data, conducting incrementality testing to measure true campaign impact, and utilizing post-purchase surveys to capture direct feedback from customers. He sheds light on the complexities of the customer journey, explaining how fragmented touchpoints make marketing attribution increasingly challenging. Artur also warns that as consumer behavior evolves and privacy regulations tighten, the difficulties surrounding marketing attribution are expected to grow. He strongly encourages businesses to take proactive measures to address these attribution challenges, ensuring they can continue to achieve growth and success in their marketing strategies. By prioritizing marketing attribution, businesses can not only improve their lead tracking but also optimize campaign performance and long-term outcomes.Takeaways👉 Many businesses struggle to identify the source of their leads.👉 Server-side tracking is essential for accurate digital marketing attribution.👉 Incrementality testing can reveal the effectiveness of marketing channels.👉 Post-purchase surveys provide insights into customer journeys.👉 Multi channel attribution in digital marketing challenges are expected to worsen in the future.👉 Understanding lead sources is crucial for revenue growth in your attribution model.👉 Businesses must adapt to the complexities of digital marketing.👉 Effective tracking can lead to better decision-making.👉 Staying connected with resources can aid in overcoming challenges.👉 Continuous learning and adaptation are key in marketing. Chapters00:00 Understanding Lead Attribution Challenges01:04 Step 1 to Understanding Marketing Attribution (Server Side Tracking)02:11 Step 2 to Understanding Marketing Attribution (Incrementality Testing)04:24 Step 3 to Understanding Marketing Attribution (Post-Purchase Surveys)06:07 Implementing Effective Tracking Strategies08:01 The Importance of Post-Purchase Surveys🔔 Don’t forget to subscribe for more tutorials on Google Ad Optimization, digital marketing, and online advertising! If this video helped you, give it a thumbs up and share it with others who might benefit. 💬 Got questions? Drop them in the comments—I’m happy to help!Follow Artur on LinkedIn for daily tips on Google Ad Optimization, Meta Ads, and LinkedIn Ads, or to collaborate, send him a message here:  https://www.linkedin.com/in/arturmaclellan/

In this podcast, Artur MacLellan goes in-depth into the effectiveness and challenges of the Google Ads Maximized Clicks strategy. He shows how the approach can bring in traffic, though it requires being handled with care to make certain that the outcome of the campaigns answers the business questions. Artur emphasizes the importance of leveraging a Google Ads feeder strategy to identify high-performing keywords and refine campaign performance.The discussion also highlights the importance of automated negative keyword scripts, which are very important in filtering out low-intent traffic and ensuring that high-intent keywords are kept. By implementing a Google Ads feeder strategy, advertisers can continuously feed their campaigns with new, relevant keywords while excluding irrelevant ones, leading to improved results over time.Here's the video on the complete breakdown and step-by-step walk through on how to set up the Google Ads Feeder Strategy: https://youtu.be/AoID4oVWO2sHere's the video for the Automated Negative Script so you can take back control! https://youtu.be/8hqyd5NxQckArtur also speaks about the need for constant adaptation to changes in Google Ads, especially as automation is becoming more dominant. He says that while automation can be powerful, it needs to be complemented by human guidance to direct the system in the right direction. A properly implemented Google Ads feeder strategy will fill this gap and keep campaigns agile, responsive to emerging trends.Last but not least, the conversation has shown that success in Google Ads does not involve complete reliance on automation but how to use tools like a Google Ads feeder strategy and automated scripts in conjunction. This approach will not only optimize performance for you but also give you a sense of control in the ever-changing advertising landscape.By the end of this discussion, one gets the feeling that a Google Ads feeder strategy is something no modern campaign can do without; it keeps advertisers at the edge and enables them to get the best return on ad spend.TakeawaysJohn Moran's Google ad feeder strategy is game-changing.Maximized clicks can lead to less conversion value.Automated negative keyword scripts help regain control.Exact match close variants often misrepresent intent.Optimizing campaigns can lead to significant performance increases.Switching from maximize clicks to maximize conversions is beneficial.Continuous adaptation is necessary in digital marketing.High intent keywords are crucial for effective campaigns.Agencies often seek help when they encounter challenges.Understanding Google's algorithms is key to success.Chapters00:00 Maximized Clicks Strategy Overview02:46 Optimizing Campaigns in the Google Ads Feeder Strategy for Better Performance04:06 Navigating Google Ads Changes#googleads #course #ppc  #agency #sem #paidsearch #guidedppc #digitalmarketing #googleadstraining #searchads #ppc

In this conversation, Artur MacLellan discusses a successful Google Ads Standard Shopping/Shopify strategy that led to a 514% increase in sales. He outlines a five-step approach to optimize Google Ads campaigns, focusing on keyword research, product duplication, and campaign management. Throughout the discussion, he highlights how implementing a google shopping ad strategy to get #1 can significantly enhance visibility and drive sales.Artur emphasizes the importance of positioning in the auction, explaining how a well-structured google shopping ad strategy to get #1 can improve overall campaign performance. He also shares insights into campaign adjustments that helped secure the top position in search results.The conversation delves into the benefits of remarketing strategies, showing how they complement a google shopping ad strategy to get #1 by keeping products in front of potential buyers. Artur also discusses how product duplication can work hand-in-hand with a google shopping ad strategy to get #1, enabling better segmentation and targeted bidding.Overall, this episode serves as a comprehensive guide for marketers looking to master Google Ads. By applying a google shopping ad strategy to get #1, businesses can unlock significant sales growth and boost their online visibility.TakeawaysA 514% increase in sales was achieved through a specific strategy.Engaging with a community of PPC experts can provide valuable insights.Automated rules for budgeting help manage CPCs effectively.Duplicating products in campaigns can push competitors down in search results.Researching high-converting keywords is essential for success.Changing product details in Google Merchant Center is crucial.Setting low ROAS targets can lead to better positioning in auctions.Utilizing remarketing strategies can enhance conversion rates.PerformanceMax campaigns can complement standard shopping campaigns.Continuous optimization and testing are key to maintaining sales growth.Chapters00:00 The Results & Overview to the Google Shopping Ad Strategy to GET #102:49 Understanding Google Shopping Strategy06:02 Five-Step Strategy for Google Ads12:13 Optimizing Campaigns and Keywords18:04 Leveraging Remarketing and PerformanceMax#ppc #googleads #googleshopping #performancemax #googleadsstrategy #digitalmarketing #digitalmarketingstrategy

In this conversation, Artur MacLellan shares a detailed Google Ads Broad Match Search Strategy that reduced his cost per lead by an impressive 60%. He walks through a four-step process: analyzing existing data to identify opportunities, setting up a well-structured campaign, allowing the Google Ads Broad Match Search Strategy to run without interference, and then thoroughly analyzing and scaling the results. Artur underscores the significance of understanding how recent updates to Google Ads impact campaign performance and adapting to these changes for optimal results. He dives into advanced techniques for optimizing campaigns and highlights how the Google Ads Broad Match Search Strategy can drive greater efficiency and returns. Additionally, Artur encourages listeners to explore this approach, emphasizing that the Google Ads Broad Match Search Strategy is not just about reducing costs but also about unlocking sustainable growth. For personalized insights and support, he invites others to connect and leverage his expertise in applying this Google Ads Broad Match Search Strategy to their campaigns.TakeawaysGoogle Ads can significantly reduce costs when using the right strategy.Analyzing existing data is crucial for effective campaign setup.A simple structure with fewer ad groups leads to better optimization.Letting the campaign run without constant adjustments is key.Understanding the quality of leads is essential for success.Partnering with knowledgeable professionals can enhance results.Adjusting CPA goals based on performance is important.Utilizing scripts can automate negative keyword management.E-commerce strategies differ from lead generation strategies.Engaging with a community can provide valuable insights and support.Chapters00:00 Introduction to Google Ads Strategy03:10 Step 1: Analyze Your Data06:02 Step 2: Setting Up the Structure08:57 Step 3: Letting the Campaign Run12:12 Step 4: Analyze and Scale15:07 Advanced Tips and Final Thoughts

In this conversation, Artur MacLellan dives into the innovative use of AI tools, with a focus on ChatGPT for google ad copy, as well as platforms like perplexity.ai, to create highly effective and engaging ad content. Artur shares examples of his custom GPT and custom Space in Perplexity in how it models it's writing after some of the best copywriter, while avoiding common AI words, and leveraging best practices with ad copy utilizing the shoe brand Kizik, showcasing how ChatGPT for google ad copy has transformed the way headlines and descriptions are tailored to specific buyer personas. He elaborates on how ChatGPT for google ad copy excels in researching and generating compelling, attention-grabbing messaging that aligns with audience preferences. However, Artur underscores the necessity of maintaining human oversight to refine and polish AI-generated content. By doing so, marketers can ensure the output from ChatGPT for google ad copy not only resonates with the target audience but also stays true to brand voice and marketing objectives. The conversation sheds light on the seamless integration of ChatGPT for google ad copy into marketing workflows, emphasizing its role as a powerful tool to boost efficiency and effectiveness in modern advertising strategies.Takeaways- Using AI for ad copy is essential in 2024.- Perplexity.ai can outperform ChatGPT in research.- Specificity in buyer personas enhances ad performance.- AI-generated content needs human refinement.- Training AI on top copywriters yields better results.- Customizing AI tools can streamline ad creation.- Headlines and descriptions should align with USPs.- Iterating on AI-generated content is crucial.- Understanding your audience is key to effective advertising.- AI can assist but should not replace human creativity.Chapters00:00 Leveraging AI for Ad Copywriting09:49 Tailoring Ads for Specific Buyer Personas

Looking to master Google Search Ads in 2025? In this comprehensive tutorial, I’ll walk you through everything you need to know to set up and optimize your first Google Search Ads campaign. Whether you're just starting out or looking to improve your skills, this guide will help you create ads that drive traffic, generate leads, and boost conversions.In This Video, You’ll Learn:How to set up a Google Search Ads campaign from scratch• Choosing the right campaign goals (sales, leads, or website visits)• Setting up conversion tracking and enhanced conversions• Bidding strategies like Maximize Clicks and Target CPA• Understanding keyword match types (broad match, exact match, phrase match)• Optimizing ad copy to increase clicks and conversions• Audience targeting tips using observation mode• Budgeting strategies to get the most out of your ad spend• By the end of this tutorial, you'll have the knowledge and confidence to launch successful Google Search Ads campaigns that deliver real results for your business.Timestamps:00:00 - Introduction to Google Search Ads00:12 - Starting a Google Search Campaign00:43 - Choosing Campaign Goals (Sales vs. Leads vs. No Goal)01:24 - Setting Up Conversion Tracking02:39 - Bidding Strategies Explained (Maximize Clicks, Target CPA)03:52 - Keyword Match Types & Broad Match Tips05:40 - Audience Targeting & Observation Settings06:27 - Writing Effective Ad Copy with ChatGPT07:55 - Adding Sitelinks and Callouts to Your Ads09:30 - Setting Your Daily Budget10:45 - Reviewing Campaign Settings & Publishing Your AdWhy Watch?This video is perfect for anyone looking to get started with Google Search Ads in 2025. Whether you're a small business owner, marketer, or entrepreneur, you'll learn practical strategies that work in today's competitive digital landscape. Plus, I share some insider tips on how to avoid common pitfalls when setting up your campaigns. 🔔 Don’t forget to subscribe for more tutorials on digital marketing and online advertising! If this video helped you out, give it a thumbs up and share it with others who might benefit from it. 💬 Got questions? Drop them in the comments below—I’m happy to help!This is Part 2 in the Basics for Google Search Ads. Part 1 is Keyword Research and you can check that out here! https://youtu.be/ZqmOyu5wll8?si=N9Mlqz_PeFOeXpqQ?sub_confirmation=1Follow Artur on LinkedIn for Daily Tips on Google Ads & Meta Ads or to work with him send over a message on LinkedIn: https://www.linkedin.com/in/arturmaclellan/#googlesearchads #digitalmarketing #ppc  #googleadstutotrial #onlineadvertising #googleads

In this podcast I show you how I use the google keyword planner for success campaigns & keyword research.This is the first part of a three part series on how to set up your Google Ads Campaigns for success! ULTIMATE Google Keyword Planner & Research Guide for MORE PROFIT in 2025!In this podcast I show you exactly how to use the Google Keyword Planner in the NEW GOOGLE ADS UI Dashboard for 2024 & 2025!I show you how to use the Google Keyword Planner to find keywords that are likely to convert for your business, by putting your self into the mindset of the consumer and analzying search results, when to use exact match, phrase match, and broad match keywords, which bidding strategies to use and when!I also explain how the Google Ads Keyword Planner works... and how to use it properly for 2025 and some specific steps that I take that I hardly seen anyone else take which is foundational to the success of your campaigns!In this tutorial I show you how to use the Google Keyword Planner and conduct research for a client live!The Google Ads Keyword Planner has changed, keywords and match types have changed and this is how to get the most out of your google ads campaigns.The Keyword Planner is a free tool that anyone with a Google Ads account can use.Google ads is a platform that you can use to promote your product or service by bidding on specific keywords that people search for in the google search engine. You can easily create your google ads account, conduct keyword research & set up your google ads campaign. Then, once google approves your ads, they will show up in the search results for the keywords you have added to your campaign. In this google ads course I show you step by step how to run google ads, even if you have never done this before!#googleads #googlekeywordplanner To see Artur's screen while he walks through this tutorial, watch his video here: https://youtu.be/AoID4oVWO2sChapters:00:00 Mastering Google Keyword Planner for 202402:51 Understanding Keyword Intent and User Mindset06:13 Navigating Google Ads Bidding Strategies09:00 Optimizing Campaign Structure and Keyword Selection12:09 Leveraging Automated Bidding for Success15:01 Final Thoughts on Google Ads Strategy

In this video, Artur MacLellan introduces a powerful Google Ads negative keyword script that automates the management of negative keywords in Google Ads campaigns. This Google Ads negative keyword script allows advertisers to effectively manage negative keyword lists, ensuring that irrelevant searches are excluded from campaigns. He demonstrates how to add negative keywords in AdWords, including the use of various keyword match types like broad, exact, and phrase. By optimizing campaigns with the right negative keywords in AdWords, this script enhances targeting and improves return on ad spend (ROAS).Artur discusses the importance of creating a well-defined negative keyword list and how the Google Ads automation process simplifies ongoing campaign management. He also provides insights into using AdWords scripts and Google Ads scripts to manage negative keywords Google Ads campaigns efficiently, leveraging Google Ads tips to drive better performance.The video emphasizes what are negative keywords and how using them helps advertisers optimize their ads by preventing irrelevant clicks. This strategy, implemented through ppc negative keywords, is especially useful for digital marketing professionals looking to boost campaign efficiency. Artur also highlights how using Google negative keywords and monitoring negative keyword match types can refine targeting and improve the overall success of a campaign.Whether you’re looking to understand how to use negative keywords or improve your knowledge of Google AdWords negative keywords, this video covers everything from negative keywords Google to negative keywords Google AdWords. It’s an essential resource for anyone working with Google Ads keyword match types, seeking to manage negative keyword lists, or exploring advanced PPC strategies through Google Ads scripts.KeyTakeaways:- Automating negative keywords can save significant time in campaign management.- Using broad, exact, and phrase match types helps focus on desired keywords.- A two-step feeder strategy can enhance campaign performance.- Monitoring search term reports is crucial even with automation.- The script allows for daily, hourly, weekly, or monthly execution.- Improved ROAS can be achieved by tightening keyword focus.- The script can be customized for different campaigns easily.- Artur's results showed a significant increase in ROAS after implementing the script.- Feedback from users is encouraged to refine the strategy further.The importance of understanding Google Ads match types is emphasized. Chapters:0:00 - Intro0:35 - Results I've Gotten With This Script3:22 - Features of my Script4:25 - How to Install the Script5:26 - Negative Phrase Types Explained6:58 - How to Install the Script pt. 28:37 - Setting the Frequency & Warnings9:50 - Final Thoughts--google ads negative keyword script, google adwords negative keywords, negative keyword list, google negative keywords, google ads negative keywords, how to add negative keywords in adwords, negative keywords listnegative keywords google ads, google ads automation, google ads scriptsppc, negative keywords, google ads, negative keywords in adwords, adwords scripts, keyword match types, adwords negative keywords, negative keywords google, negative keywords adwords, negative keywords google adwords, google adwords, negative keyword, digital marketing, ppc negative keywords, google ads keyword match types, negative keyword lists, negative, keyword match types, google ads tips, what are negative keywords, how to use negative keywords

One of Facebook/Meta’s most powerful features is their instant lead forms. But we know that not all leads are created equal. This is where we are going to talk about how to get high quality leads on facebook using conditional logic. In 2024 we can now reject leads that we don’t want as lead and further train the facebook algorithm to get leads for your business that are going to be valuable.Stop paying for tire-kickers and leverage conditional logic. I will do a step by step tutorial walking through every step, every setting, and even specific questions to measure how intent your leads are for your products.The process on how to get high quality leads on facebook doesn’t have to be complicated. Just make sure that you do the necessary research on your customer and what motivations, fears, pain points that they have and you will be able to design a marketing strategy that goes after the right leads.What are the current questions you are asking your clients? Drop a message in the comments and let me know what your biggest wins utilizing instant leads forms has been!--0:00 - Intro1:32 - Setting Up Your Campaign & Choosing Your Campaign Objective2:12 - Knowing when to choose “maximum number of leads” vs “maximum number of conversion leads”2:56 - Choosing the right Instant Form “Form Type”4:50 - What should you ask in your instant lead forms to get higher Quality Leads on Facebook?5:33 - Adding in your questions (Real Examples for a Mattress Brand)12:14 - Use different end pages for greater relevancy for your lead13:44 - Connecting Facebook Instant Lead Form to Google Sheets Directly without Zapier16:11 - You don’t need a CRM16:38 - Facebook Instant Lead Tips & Best Practices for Higher Quality Leads19:34 - Will my cost per lead go up if I add questions?20:32 - Ending

Google Ads vs Meta Ads (Facebook)🚀 Choosing the Right Ad Platform for 2024: A Complete Breakdown 🚀Whether you're capturing demand or generating awareness, selecting the right ad platform is crucial for success. Here’s how to make the best choice for your business:1️⃣ Demand Capture vs. Demand Generation:Demand Capture: Platforms like Google Ads are perfect when people are already searching for your product (e.g., "urgent care near me").Demand Generation: If you need to create awareness, platforms like Meta or TikTok help build demand when no one is actively searching.2️⃣ How to Evaluate Search Demand:Use Google Keyword Planner to determine if people are searching for your service.If there’s high search volume, Google Ads is your go-to for capturing that traffic. If not, focus on demand generation through Meta or TikTok.3️⃣ Google Ads Strategy:Search Ads are perfect for capturing ready-to-convert customers.Cost per Click (CPC): Always assess if Google Ads aligns with your budget, especially in industries with high CPCs.Shopping Ads work well for e-commerce, displaying products right in front of your customers.For conversions, start with automated bidding like “Maximize Conversions” once you’ve set up tracking.4️⃣ Meta (Facebook) Ads Strategy:Broad Targeting: Ideal for demand generation, Meta Ads reach vast audiences.Creative Testing: Test multiple creative types to find what resonates with your audience.Perfect for B2C businesses looking to engage individual consumers.5️⃣ LinkedIn Ads for B2B:Precise Targeting: LinkedIn is ideal for B2B, letting you target specific companies and job titles. Although it’s more expensive, it can deliver high-value leads.6️⃣ TikTok Ads:Younger Audience? TikTok is perfect if your target is Gen Z or Millennials, especially for lower-order value products.Focus on brand awareness, as TikTok is better for visibility than immediate conversions.7️⃣ YouTube Ads:High-Value Products: YouTube excels at generating interest in high-ticket items, especially through video.Creative Testing is resource-intensive, but YouTube is ideal for businesses with larger budgets.8️⃣ Multi-Channel Strategies:Remarketing across platforms like Google, LinkedIn, and TikTok can dramatically increase conversions.Remember: Top-of-funnel platforms (like TikTok and YouTube) drive awareness, while bottom-of-funnel platforms (like Google Search) capture customers ready to convert.💡 Key Takeaway:If people are already searching for your product, use Google Ads to capture demand.If you need to build awareness, use Meta or TikTok to reach a broad audience.LinkedIn is best for B2B, while YouTube requires a bigger budget but works well for high-ticket products.Test, optimize, and as your business grows, adopt a multi-channel strategy to maximize your conversions!🔍 Which ad platform will you prioritize in 2024? Drop a comment below!👇P.S. Repost this to help others level up their ad game in 2024!♻️Check out the YouTube video here: https://youtu.be/0jsoelopHvA00:00:00 Comparing Google, Facebook, and TikTok Ads for Business Success00:02:02 Optimizing Google Ads Cost per Click (CPC) Strategies  00:04:27 Effectively Scaling Your Meta Ads Strategy  00:06:28 Optimizing Landing and Sales Pages for Network Campaigns00:08:35 Navigating Ad Platform Changes00:10:36 Effective Strategies for Starting Your PMax Campaign00:12:44 Leveraging Google and Meta Campaigns for E-commerce Success00:14:58 Multi-Channel Remarketing Strategies  00:17:15 Strategies for Traffic Conversion and Demand Generation00:19:17 Choosing the Right Advertising Channel: Google, Facebook, TikTok and More

Artur MacLellan, the expert that other agencies turn to when they don’t know what to do, breaks down the most effective digital advertising strategies. Each episode shares real-world tactics from Google and Meta ad campaigns that drive results. Tune in for actionable insights and expert tips to help you optimize your own campaigns like a pro.Learn how to decrease CPC on Google Ads for lead generation in this podcast. Discover a great strategy to lower your cost per click and generate more leads efficiently in 2024. I reduced my CPC by over 50% using this exact strategy. This is a step-by-step google ads tutorial on how to set up John Moran’s Google Ads Feeder strategy and why you should use it.This strategy is for those who are looking to:Lower Your Google Ads CPCScale out of tROAS & tCPA bidding strategies. We leverage both maximize click bidding and automated bidding strategies together.Generate More Google Ad Leads for your business without being at the mercy of the Google “Algorithm” or high CPC’s.Here's a breakdown of what Artur talks about: 0:00 - Introduction to Feeder Search Strategy and How I cut my CPC by 51.71 percent0:37 - Case Study on How this Strategy Cut My CPC’s (Real Results)1:40 - How I cut my CPC’s from $11.54 to $5.57 without sacrificing conversions1:57 - Introduction to this Channel2:51 - Google Ads Feeder Strategy Overview & Common Pitfalls11:52 - Walk-through set up for the First Maximize Clicks Search Campaign15:56 - Walk-through set up for the Second Maximize Conversion or tCPA Search Campaign20:04 - Should you add negatives to your broad match tCPA campaign?20:36 - Should you add negatives to broad match campaigns with tCPA or Maximize conversions?21:21 - Maximize Conversion & tCPA (automated bidding strategies) are about the user not the keyword22:24 - Creating the Custom Columns to measure performance in your maximize clicks search campaign24:00 - The key to measuring the performance of your maximize clicks campaign is these custom columns when your optimizing for fake conversions24:39 - Review, Final Tips, & Best PracticesTo see Artur's screen while he walks through, watch his video here: https://youtu.be/AoID4oVWO2sHere’s the Video on John Moran sharing his Google Ads Feeder Strategy: https://youtu.be/ddPMZ74DtFU?si=2AsnzP6MaGojJGtnFor more tips and Google Ad Strategies and Meta Ad Strategies make sure you subscribe for the most up to date and cutting edge strategies to grow your business.Don’t hesitate to reach out with any questions!