Grit to Glow

Welcome to another episode of Grit to Glow! Today, we’re diving into the heart of what this podcast and this community were truly built on: learning how to take the hardest, most overwhelming seasons of life and transform them into growth, leadership, and impact. In this episode, I share the deeply personal story behind the Grit to Glow movement, including my experience navigating profound grief after the sudden loss of my father, and how those moments shaped my identity, leadership, and purpose. This is a conversation about resilience, about the coexistence of pain and beauty, and about learning to see meaning in the moments that feel impossible to understand while you’re inside them. Get ready to walk away with perspective, permission to feel what you’re feeling, and a reminder that grit and glow are never meant to exist separately.   In This Episode, We Cover: • Why leadership and impact are built through lived experiences, not perfection • Navigating grief, loss, rejection, and life transitions while still moving forward • Why no one is immune to hard seasons, even if social media makes it look that way   Key Takeaways: • You cannot experience the glow without walking through the grit. • Hard seasons are not happening to you, they can shape what you are here to become. • Leadership is built through lived experience, compassion, and resilience.     Quote of the Episode: “You can’t grieve without having loved. And you can’t experience the glow without walking through the grit.”   Resources Mentioned: • Personal reflection + journaling practices • Community support and sisterhood conversations • Naomi’s Instagram for connection and continued conversation   Connect with Me: Instagram: @desertluxecreative Website: www.desertluxecreative.com Email: [email protected]   Join the Grit to Glow Community! For more real conversations, leadership growth, and support through every season of life and business, join our newsletter and community for exclusive insights and updates.   Subscribe & Leave a Review If you loved this episode, please hit subscribe and leave a review! Your support helps other women find the show. And don’t forget to share this episode with a friend who needs a reminder that she is not alone and that her glow is still being built, even in the grit.

Welcome to another episode of Grit to Glow! Today marks the beginning of a brand new series called The In-Between, and this first episode sets the foundation for everything to come. In this conversation, Naomi explores why so many women want the outcome, the income, impact, and freedom, but struggle to stay present in the middle where those results are actually created. She breaks down why entrepreneurship feels repetitive, quiet, and identity-shaping, and why staying when it stops being exciting is the real skill that separates those who grow from those who quit. If you’ve ever felt frustrated that things aren’t moving fast enough, or questioned why your effort hasn’t paid off yet, this episode will meet you right where you are, and invite you to see the messy middle differently.   In This Episode, We Cover: Why the middle feels harder than the beginning (and why that’s normal) The difference between loving the idea of success vs. doing the repetitions that create it How identity is forged through repetition, not motivation   Key Takeaways: Most women don’t fail because they aren’t capable, they fail because they don’t stay. The middle is where confidence, self-trust, and identity are built. The work you’re avoiding is often the work that changes everything.   Quote of the Episode: “The in-between is where you don’t feel confident yet, you don’t see the proof yet but you keep your word anyway. That’s where your identity is forged.”   Connect with Me: Instagram: @desertluxecreative Website: www.desertluxecreative.com Email: [email protected]   Join the Grit to Glow Community! For more real conversations, behind-the-scenes insights, and grounded leadership support, join the Grit to Glow newsletter and stay connected as we move through The In-Between together.   Subscribe & Leave a Review If this episode resonated with you, please hit subscribe and leave a review. Your support helps other women find this message. And don’t forget to share this episode with a friend who’s navigating the messy middle and needs the reminder to stay.

Welcome back to another episode of Grit to Glow! Today’s episode is a deeply honest and vulnerable conversation about identity. Specifically, the identity that quietly forms when you’ve spent years in survival mode.   In this episode, Naomi opens up about her personal journey through grief, trauma, and healing, and how unprocessed experiences can silently shape the way we build our lives and businesses. She explores the difference between building from survival versus building from knowing, and how releasing limiting beliefs can transform not only your work, but the way you feel in your body and your day-to-day life.   This episode is an invitation to slow down, reflect, and reconnect with who you are becoming, not from hustle or fear, but from trust, embodiment, and truth.   In This Episode, We Cover: What a survival-based identity really looks like (and why it’s often praised) How to build your life and business from knowing instead of survival How unprocessed grief and trauma can drive ambition, productivity, and burnout Takeaways: Survival once served you, but it doesn’t have to stay in charge of your life. Healing doesn’t erase who you were, it allows you to build differently going forward. Clarity often comes from naming your truth, not having all the answers.   Quote of the Episode: “Survival taught me how to keep going, but it didn’t teach me how to feel safe while doing it.”   Connect with Me: Instagram: @desertluxecreative Website: www.desertluxecreative.com Email: [email protected]   Join the Grit to Glow Community! For more tips, exclusive insights, and the latest updates, join our newsletter here!   Subscribe & Leave a Review If you loved this episode, please hit subscribe and leave a review! Your support means the world and helps other amazing women find the show. And don’t forget to share this episode with a friend who needs a little extra glow today!

The Truth About Premium Client Experience Season 2, Episode #5 Description: Welcome to another episode of Grit to Glow! Today’s conversation is a little unhinged, deeply honest, and long overdue. We’re pulling back the curtain on what premium client experience should actually look like — and where so many high-ticket spaces are missing the mark. In this episode, I’m sharing a raw, unscripted breakdown of what it truly means to lead with integrity in premium offers, why reputation matters more than lead generation, and how onboarding, experience inside the container, and offboarding directly impact retention, referrals, and long-term success. If you’re charging premium rates (or plan to), this episode will challenge you to raise your standards, not just your prices.   In This Episode, We Cover: What premium and luxury client experience should look like (and what it absolutely shouldn’t) The restaurant analogy that exposes why “deliverables-only” thinking fails high-ticket clients Why onboarding is one of the most underestimated success levers in any container How missing touchpoints quietly cost you referrals, renewals, and reputation The real cost of client acquisition vs. retention — and why experience always wins How integrity, structure, and intention set you apart in a noisy online space Key Takeaways: Premium pricing requires premium experience at every touchpoint — not just good marketing Strong onboarding and off-boarding collapse time, build trust, and increase results Retention, referrals, and reputation matter more than chasing the next client Small acts of care create massive long-term ROI Client experience is not extra — it is the work Quote of the Episode: “Client acquisition costs way more than it does to retain the people already in your world.” Connect with Me: Instagram: @desertluxecreative @naomibirm Website: www.desertluxecreative.com Email: [email protected]   Join the Grit to Glow Community! For more real conversations, elevated business leadership, and behind-the-scenes insight into building brands with integrity, join our newsletter here!   Subscribe & Leave a Review If this episode resonated with you, please hit subscribe and leave a review. Your support helps more women find the show and helps raise the standard across the industry. And if you know someone charging premium prices who needs to hear this, share it with them. Until next time, keep leading with intention, integrity, and glow. ✨

Welcome come back to another episode of Grit to Glow! In this heartfelt and timely episode, I open up about the unspoken emotional and mental load women carry during the holiday season from juggling motherhood, business, and everyone else’s expectations while trying to stay grounded.   This isn’t another “holiday hustle” pep talk. It’s your permission slip to redefine productivity, protect your peace, and design a season that feels intentional, simple, and aligned. I share my favorite five boundaries to help you reclaim your joy, your time, and your energy as both a mom and CEO.   So grab your coffee (or wine), light that candle, and tune in for the reset your nervous system has been craving.   In This Episode, We Cover: The emotional and invisible layers of the holiday season — from gift lists to family dynamics. Why “doing it all” doesn’t mean you have to do it alone. Redefining productivity and what it actually means during December. How to create intentional joy, rest, and presence for the holidays. A simple exercise to set your “December Success List” — your roadmap to ease and alignment.   Key Takeaways: “Easefulness is the new sexy, December doesn’t have to be about doing more; it’s about doing what matters most.” Productivity in December means strategic simplicity, not endless output. Your energy, not your to-do list, is the foundation of your success this season. Boundaries are leadership — not selfishness. The glow-up isn’t found in hustle, but in coming home to what actually matters to you.   Quote of the Episode: “You can be a present mom and a powerful CEO. You don’t have to sacrifice one for the other — and you get to do December differently.”   Connect with Me: Instagram: @desertluxecreative Website: www.desertluxecreative.com Email: [email protected]   Join the Grit to Glow Community! For more inspiration, behind-the-scenes insights, and exclusive resources to help you build a business (and life) that feels as good as it looks, join our newsletter today.   Subscribe & Leave a Review: If you loved this episode, please hit subscribe and leave a review! Your support helps other ambitious women find the show — and don’t forget to share this episode with a friend who could use a little glow this holiday season. 

Welcome to another episode of Grit to Glow! Today, we're diving into how success looks and feels different now than when I first started my business. In this episode, I’ll be sharing that you can't automate alignment, it has to come from your own strategy; when I finally felt the chains get taken away, and when I figured out what finally lights me up, and am now doing THAT. Get ready to take away tangible insights and, as always, a big dose of encouragement to keep you glowing! In This Episode, We Cover: Performing a self-audit of your life and business, and how they can work together How pouring into your life outside of your business feels and what that looks like for me Its okay to have the tough conversation with yourself, and here is how I did it Key Takeaways: Maybe today success for you looks like rest or looks like taking a step back in that way. Maybe it is putting boundaries around your energy. We don't build successful businesses by just copying and pasting someone else's dream. I thought that if I could build enough funnels, set up enough automations, and copy/paste what everyone else was doing online that I'd finally be free. Quote of the Episode: “My truth of motherhood is that I want to do this so that I can enhance the time that I'm with my kids and be more present in those moments.” Resources Mentioned: Follow me on Instagram @desertluxecreative Catch up on last week’s episode: The Grit: What No One Talks About When You’re Building Your Dream Connect with Me: Instagram: @desertluxecreative Website: www.desertluxecreative.com Email: [email protected] Join the Grit to Glow Community! For more tips, exclusive insights, and the latest updates, join our newsletter here!   Subscribe & Leave a Review If you loved this episode, please hit subscribe and leave a review! Your support means the world and helps other amazing women find the show. And don’t forget to share this episode with a friend who needs a little extra glow today!

Welcome back to Grit to Glow! In this week’s episode, we’re diving deep into the gritty side of growth... the part no one talks about when they’re chasing their dreams. I’m sharing one of my own messy middle moments: when my income dropped, my confidence wavered, and I questioned everything I had built. From scaling fast to pivoting hard, this episode is a real, raw look at what happens when alignment shifts and things get uncomfortable.   Because here’s the truth: Grit isn’t about struggle for struggle’s sake. It’s evidence of devotion to your mission, your vision, and your evolution. You’ll walk away feeling grounded, seen, and reminded that the “in-between” is where your strength and your glow are being built.   In This Episode, We Cover: ✨ What “grit” really looks like behind the scenes of entrepreneurship ✨ My story of going from $12K months to a major income dip (and what it taught me) ✨ How to reframe setbacks as refinement, not failure ✨ The difference between motivation and discipline (and why discipline will carry you farther) ✨ Why sharing your imperfect moments makes you more magnetic, not less   Key Takeaways: Grit is not failure, it’s foundation. The pressure is building something within you that will hold the glow when it comes. You get to be all of you. Every pivot, every version, every part of your story has a place in your evolution. You’re not behind, you’re being refined. Every season of discomfort is shaping you into the woman who can hold more.   Quote of the Episode: “The glow doesn’t come in spite of the grit. It comes because of it.”   Resources Mentioned: Follow me on Instagram @desertluxecreative Catch up on last week’s episode: Rewriting the Rules — Creating a Podcast (and Life) That Feels Aligned   Connect with Me: Instagram: @desertluxecreative Website: www.desertluxecreative.com Email: [email protected]   Join the Grit to Glow Community! For more tips, exclusive insights, and behind-the-scenes episodes, join our newsletter here: 👉 naomibirm.mykajabi.com/desertluxe   Subscribe & Leave a Review: If this episode hit home, please subscribe and leave a review! Your feedback helps Grit to Glow reach more women who need this message. And don’t forget to share it to your stories and tag me @desertluxecreative. I love seeing which parts resonated most with you ❤️‍🔥

Welcome to a brand-new season of Grit to Glow! In this kickoff episode, I’m sharing what it really looks like to build something that aligns with your life, not the expectations of others. This isn’t about perfection or polished production. It’s about pursuing what feels true to you. I’ll talk about why I’m choosing to keep this podcast seasonal, how I’m embracing imperfection, and what it means to build a brand that fits your real life as a busy mama and entrepreneur. Get ready to release the pressure, drop the “shoulds,” and feel empowered to go after what you want — on your own terms.   In This Episode, We Cover: The importance of creating a brand and business that fits your life season Why authenticity matters more than editing or perfection in your podcast and business How to give yourself permission to break traditional rules of marketing and structure The real reason I’m making Grit to Glow a seasonal show and what that means for you How to honor motherhood, creativity, and business without guilt or burnout   Key Takeaways: You don’t need to follow every “rule” to succeed — alignment beats algorithm every time. Your authenticity is your magnet. Your people want you — not a polished version of you. It’s okay to pause. You can take breaks, create seasonally, and still grow something beautiful.   Quote of the Episode: “You don’t have to follow someone else’s rules. Drop them, rewrite them today, and go make some magic — because that’s where the glow exists.”   Resources Mentioned: The Ed Mylett Show Earn Your Happy with Lori Harder The Rachel Hollis Podcast   Connect with Me: Instagram: @desertluxecreative Website: www.desertluxecreative.com Email: [email protected]   Join the Grit to Glow Community! For more tips, exclusive insights, and the latest updates, join our newsletter here: www.desertluxecreative.com/newsletter   Subscribe & Leave a Review If you loved this episode, please hit subscribe and leave a review! Your support means the world and helps other amazing women find the show. And don’t forget to share this episode with a friend who needs a little extra glow today. 

Welcome to another episode of Grit to Glow! Today, we’re diving into a conversation for the woman who’s already in the room — the high-level entrepreneur who’s invested in herself, worked with the “big names,” and still feels like something is missing. In this episode, I’m breaking down the real reason your momentum feels stalled — even though your work is incredible and your business is already thriving. We’ll talk about why strategy alone isn’t the thing that’s going to get you to your next level, and the five brand shifts that truly change the game. Get ready to get honest, get activated, and walk away with powerful clarity on what your business really needs right now to scale without the burnout. In This Episode, We Cover: Why high-level mentorship often isn’t enough — and what’s usually missing The 5 brand shifts that help you scale with more power and less pressure How to finally build a brand that reflects the leader you’ve already become Key Takeaways: You’re not behind — your brand just hasn’t caught up to your brilliance. Your messaging isn’t meant to explain — it’s meant to activate. Scaling doesn’t require more effort — it requires deeper alignment and visibility. Quote of the Episode: “You don’t need another mentor — you need a brand that matches the power of the woman you’ve already become.” Resources Mentioned: Apply to work with Desert Luxe Creative DM me “LUXE” on Instagram @desertluxecreative to explore your next brand era Connect with Me: Instagram: @desertluxecreative Website: www.desertluxecreative.com Email: [email protected]

Welcome to another episode of Grit to Glow! Today, we're finishing in our series, the 7 Figure CEO with Bre Cain, Founder and CEO of The Cain Collective LLC, where she helps women turn their GENIUS into wildly profitable and FUN remote businesses. Her VA Leadership Academy has changed the lives of 400+ women and she helps those same ambitious entrepreneurs scale to 7 figures in her mastermind, FIRST CLASS. Outside of business, she spends time with her daughters on her 10 acre farm in Minnesota. Get ready to take away tangible insights and, as always, a big dose of encouragement to keep you glowing! In This Episode, We Cover: The people you see on the front of Forbes, the entrepreneurs who scale, they build a company, they get themselves out of the day-to-day and then go build another company Look at who is already earning and doing what and where you want to be at and learn from studying their business model, because that 20% strategy looks different from 5K months to 10K months That anything that you believe is possible, is possible, it's just your brain that decides what is and isn't so when expand the vision and the realm of possibility you can go blow your own mind today and tomorrow. Key Takeaways: It truly is 80% mindset, 20% strategy and who you want to be is far more important than the how. Don't psycho analyze the 37 step processes to do whatever, you just do it, because it's who you are.  What you wear, is a subconscious identify trigger and can actually rewire your neuropathways in what you believe about yourself When you think in terms of scalability and team what you're available for in your business, hours wise, what if you could double the work your business was doing, the capacity by hiring team (systems/ads etc.) and focus on scalability, you then 3x the capacity of your business. Just cause you only work 15-20 hours a week but what if your business was working for you 80 hours a week but you're only putting in 15-20 hours. Quote of the Episode: “Know where you're headed, follow that track no matter what, ignore the evidence and results because you know you're relentlessly in pursuit of your vision and your goals and you move forward on them everyday and you tune out any doubt in your own or people around you then it can't not happen” Resources Mentioned: Email: [email protected] Website: https://www.breannacain.com/ Instagram: @heyitsbrecain All things Bre: https://www.breannacain.com/hangwithbre/ Join her FREE Facebook Group for aspiring & current VA's: https://www.facebook.com/groups/momxva Connect with Naomi: Instagram: @desertluxecreative Website: www.desertluxecreative.com Email: [email protected]  Subscribe & Leave a Review If you loved this episode, please hit subscribe and leave a review! Your support means the world and helps other amazing women find the show. Don’t forget to share this episode with a friend who needs a little extra glow today!

Welcome to another episode of Grit to Glow! Today, we're continuing in our series, the 7 Figure CEO with Anne Whitney, business mentor and Audacious AF Founder. She stopped teaching women how to “become” magnetic and started reminding them they already are. Her work blends strategy, identity work, and soul-sourced leadership so her clients not only scale, they become the woman who leads movements. MBA in one hand, matcha in the other, Annie’s known for turning quiet confidence into known brands. Whether it’s $20k months or wildly aligned freedom, she helps women go after it without settling, diluting, or explaining a damn thing. Get ready to take away tangible insights and, as always, a big dose of encouragement to keep you glowing! In This Episode, We Cover: How to decondition from what society says is and is not accepted or what the epitome of success looks like and re-writing the narrative How conditioning from the real world can be holding you back from truly achieving your desires  Sometimes success is in the slowing down and really sitting with yourself and allowing yourself to have the time to feel what you need to do next  Learning to listen to your body and subconscious to make the right moves, cause your body already knows Key Takeaways: Stop discrediting your value in your real world experience Self-care is a money making move.  "Trust you know, the things you need to know, to be able to the things you want to do and fulfill your dreams." Quote of the Episode: “Luxury and wealth doesn't always look like the boujee handbag, it looks like showing up as you and feeling like you have a choice” Connect with Anne Whitney: Email: [email protected] Website: https://stan.store/AnneWhitney Instagram: @AnneWhitney_ Connect with Naomi: Instagram: @desertluxecreative Website: www.desertluxecreative.com Email: [email protected] Subscribe & Leave a Review If you loved this episode, please hit subscribe and leave a review! Your support means the world and helps other amazing women find the show. Don’t forget to share this episode with a friend who needs a little extra glow today!

Description: Welcome to another episode of Grit to Glow! Today, we're continuing in our series, the 7 Figure CEO with Jordan Dovre, a powerhouse business mentor, building a 6 figure business in 6 months with 2 kids at home. The women behind sold out offers, she has built her space for empowering women to bolden their voice online, own their leadership, to scale and hit consistence 5 figure months. In this episode, Jordan will be sharing her journey into business coaching, online marketing and how to go ALL IN in the online space. Get ready to take away tangible insights and, as always, a big dose of encouragement to keep you glowing! In This Episode, We Cover: How to increase your business without running meaningless ads Leading clients through seasons of spiraling, self-sabotage, and the messy middle and how to get through these types of situations How to step out of your own way, and realize the magic you already have Key Takeaways: It's all a game of self trust "I've seen the most success in my business when I'm grounded in who I am and what I bring to the table and then I'm loud about it" Taking the emotion out of business and holding that standard of yourself a little higher to see you skyrocket beyond your dreams Quote of the Episode: "When you trust yourself in what lights you the F up, that is when you'll find success. You don't need a magic formula, you need to trust what you're doing"   Connect with Jordan Dovre: Instagram: @itsjordandovre Email: [email protected] Website: https://stan.store/jordandovre Stan.Store: Jordan Dovre (@jordandovre) | Stan Connect with Naomi: Instagram: @desertluxecreative Website: www.desertluxecreative.com Email: [email protected]  Subscribe & Leave a Review If you loved this episode, please hit subscribe and leave a review! Your support means the world and helps other amazing women find the show. Don’t forget to share this episode with a friend who needs a little extra glow today!

Description: Welcome to another episode of Grit to Glow! Today, we're diving into our 7-figure CEO series with Kendra Brunsting - Wife, Mama and one incredibly radiant entrepreneur. In this episode, we'll be sharing insight on building a business with the support you likely need and absolutely deserve. Get ready to take away tangible insights and, as always, a big dose of encouragement to keep you glowing! In This Episode, We Cover: Doing what feels the most aligned for YOU in business. Balancing a career alongside motherhood Giving yourself permission to pivot as you grow and evolve. Key Takeaways: It is super important to have grace for yourself in different seasons of life. You can teach skill, you can't teach work ethic. Nothing will fall apart if you take the time you need to in order to take care of you. It's okay to slow down to speed up. Quote of the Episode: “You don't always have to have the HOW figured out- you do need to have the WHAT.” Connect with Kendra Brunsting: Instagram: @kendrashiree Website: radiantoperations.com Email: [email protected] Connect with Naomi: Instagram: @desertluxecreative Website: www.desertluxecreative.com Email: [email protected] Subscribe & Leave a Review If you loved this episode, please hit subscribe and leave a review! Your support means the world and helps other amazing women find the show. Don’t forget to share this episode with a friend who needs a little extra glow today!

The 7-Figure CEO Series: Episode 1 with Kim Arneson Description: Welcome to Grit to Glow! Today, we’re kicking off the very first episode of an 8 week series: The 7-figure CEO. In this episode, my special guest, Kim Arneson shares the pivotal moments along her journey that have shifted everything for her in both life and business, the mindset hacks that helped her let go of fear, get clear on growth and how she has set up her business to scale to 7-figures. Get ready to take away tangible insights and, as always, a big dose of encouragement to keep you glowing! In This Episode, We Cover: Where Kim's journey began Why you shouldn't continue trying to Quantum Leap in your online business & what true sustainable success takes Why as a woman in business it is important to decondition the belief society teaches us on how a woman should show up in business. YOU GO FIRST. The mindset shift and strategies that you should embody as a leader who is scaling with team Key Takeaways: You need to slow down to speed up. Business should be fun. The benefits of hiring team as you scale are a top priority. Quote of the Episode: “When you have foundational mastery, you have something most people don't have in the online space.” Connect with Naomi: Instagram: @desertluxecreative Website: www.desertluxecreative.com Email: [email protected] Connect with Kim Arneson: Instagram: @iamkimarneson Join Money Making Queens, Kim's free Telegram community here Email: [email protected]   Subscribe & Leave a Review If you loved this episode, please hit subscribe and leave a review! Your support means the world and helps other amazing women find the show. Don’t forget to share this episode with a friend who needs a little extra glow today!

Description: Welcome to another episode of Grit to Glow! Today, we're diving into The Million Dollar CEO Mindset & why you should hire early. In this episode, I’ll be sharing my expertise on hiring team and empowering yourself to step into the role of CEO in your company. Get ready to take away tangible insights and, as always, a big dose of encouragement to keep you glowing! In This Episode, We Cover: The biggest lie that keeps entrepreneurs stuck in scaling. The ROI of investing in team is far greater than the investment. A few hours a week of team can make a world of difference. Key Takeaways: Hiring isn't an expense - it's an investment. Ready doesn't exist. You commit, the results follow. Take action this week & reflect on what is draining your time & energy that you can outsource - then, begin looking for team to outsource to. Quote of the Episode: “All of your favorite million-dollar corporations hired marketing support early, seeing it as an investment. You should be no different.” Resources Mentioned: Ready to hire team? Fill out my agency's Client Inquiry form here to learn more about working with our OBM team. Connect with Me: Instagram: @desertluxecreative Email: [email protected] Subscribe & Leave a Review If you loved this episode, please hit subscribe and leave a review! Your support means the world and helps other amazing women find the show. And don’t forget to share this episode with a friend who needs a little extra glow today!

Welcome to another episode of Grit to Glow! Today, we're diving deep into something EVERY ambitious mama needs to hear—the power of conviction in your work, your worth, and your next-level goals. Too often, women believe that motherhood is something they have to “work around” in business. But what if I told you that being a mother actually makes you MORE qualified to lead, build, and scale? In this episode, I’m sharing a powerful mindset shift that will help you stop questioning whether you belong in the room, own your insane, “delusional” dreams, and embrace the fact that not everyone will get it—and that’s a GOOD thing. Get ready to feel SEEN, empowered, and ready to take action. In This Episode, We Cover: -Why motherhood makes you even more qualified for success, not less -How to walk in conviction, even when others don’t understand your growth -Why people being triggered by you is NOT a sign to shrink—it’s proof you’re moving differently -The exact mindset shift that will help you stay laser-focused on YOUR people & business -A spicy action step to create a ripple effect in your life TODAY Key Takeaways: 1️⃣ Motherhood sharpens your intuition, resilience, and leadership skills—making you a POWERHOUSE in business. 2️⃣ Not everyone will resonate with your growth, and that’s not a reflection of YOU—it’s a reflection of alignment. 3️⃣ Your business doesn’t need you to be ‘more relatable’—it needs you to walk in conviction of who you are and where you’re going. Quote of the Episode: "You don’t need permission to take up space. Your people will find you when you stand in your power—unapologetically." Resources Mentioned: 📌 DM me “SUPPORT” on Instagram to chat about stepping into your CEO role with the Busi Mama team behind you → @itsnaomi.birm 📌 Join my FREE Telegram community for high-impact mentorship & real-time support → The Busi Mama Movement 📌 Get access to my exclusive Substack newsletter for raw, unfiltered insights on scaling as a mompreneur → coming soon Connect with Me: Instagram: @itsnaomi.birm Website: www.busimama.com Email: [email protected] Subscribe & Leave a Review: If you LOVED this episode, hit subscribe and drop a quick review! Your support helps other ambitious mamas find this show and step into their power. And don’t forget to share this episode with a friend who needs to hear this message today! Go take up space. Go build wildly. Your dreams are waiting.

Welcome to another episode of Grit to Glow! Today, we're diving into a chat about scaling businesses the right way- yes, there IS a right way. This series was inspired by some of the shifts I've made in the last year in order to create the business of my dreams. In this episode, I’ll be sharing my take on how to stay true to you while building your online business that has no limits. Get ready to take away tangible insights and, as always, a big dose of encouragement to keep you glowing! In This Episode, We Cover: The 3 foundations of a successful business. Why systems and strategy could be limiting your revenue. How branding impacts how people perceive your business. Key Takeaways: When you're building a long term mission movement, done is not better than perfect. Strategy matters. You are meant to be the CEO who runs a tight and scalable operation & the leader who moves with intention and strategy. You don't have to build your business alone, in fact most millionaires don't! Resources Mentioned: Learn more about working with me here Join my free Telegram community The Luxe Lounge here Connect with Me: Instagram: @itsnaomi.birm Website: www.busimama.com Email: [email protected] If this episode hit home for you, DM me on Instagram @itsnaomi.birm with your biggest takeaway, and don’t forget to share it with a fellow entrepreneur who could use a little extra encouragement today. Let’s do this together—you’ve got this!

Welcome to another episode of Grit to Glow! Today, we're diving into The Unfiltered Series, Part 2. This series was inspired by some of the shifts I've made in the last week to open my doors to other moms in business for support. In this episode, I’ll be sharing why showing up for yourself as a busi mama is critical. Get ready to take away tangible insights and, as always, a big dose of encouragement to keep you glowing! In This Episode, We Cover: Why showing up for yourself is so important. What to do when you're in a season of failing to show up for yourself. How to reflect & refocus when you're experiencing feelings of failure. Key Takeaways: Give yourself grace and also be sure to show up for yourself even when it's hard. You CAN still show up for your commitments but it might not always happen the way you planned, and that's okay. Falling down is inevitable, getting back up is a choice. Resources Mentioned: Learn more about The Busi Mama Society here Connect with Me: Instagram: @naomibirm Website: www.busimama.com Email: [email protected] If this episode hit home for you, DM me on Instagram @naomibirm with your biggest takeaway, and don’t forget to share it with a fellow mompreneur who could use a little extra encouragement today. Let’s do this together—you’ve got this!

Welcome to another episode of Grit to Glow! Today, we're diving into The Unfiltered Series. This series was inspired by some of the shifts I've made in the last week to open my doors to other moms in business for support. In this episode, I’ll be sharing why creating intention is everything as a busi mama. Get ready to take away tangible insights and, as always, a big dose of encouragement to keep you glowing! In This Episode, We Cover: What's unfolded for me the last few weeks and the shift in my business. Why social media can be deceiving in someone else "having it all" when you feel like you don't The mindset shift that kept me living in my own world versus opening doors to my brand new community Key Takeaways: You're a mama wearing all the hats... and you're enough. What I realized is missing in the social media space is systems... not the posts, but the systems that come after the post. You are only one person with a limited number of hours, and if you want to see success in the desired number of hours you have open to you, you need systems in place. You need intention. Resources Mentioned: Manychat for social media messaging automations Learn more about The Busi Mama Society here Connect with Me: Instagram: @naomibirm Website: www.busimama.com Email: [email protected] If this episode hit home for you, DM me on Instagram @naomibirm with your biggest takeaway, and don’t forget to share it with a fellow mompreneur who could use a little extra encouragement today. Let’s do this together—you’ve got this!

In this episode, I’m diving into the unfiltered truth about the juggle that is motherhood and entrepreneurship. Let’s face it—raising little humans while running a business is not for the faint of heart. Instagram might make it seem like everyone else has it all figured out, but let me assure you—they don’t, and neither do I. And that’s okay because today, I’m sharing tools, strategies, and hard-earned lessons to help you make the most of your time while chasing your dreams. Here’s what you can expect in this episode: 💡 The Myth of Balance: Why perfect balance doesn’t exist—and how to focus on being fully present instead. 💡 The 3 Core Pillars of Time Management: Prioritization, boundaries, and delegation—the secrets to staying sane while building your empire. 💡 Permission to Let Go of the Guilt: Why mom guilt is holding you back and how to replace it with self-compassion. This episode is packed with real talk, actionable strategies, and encouragement to help you thrive as a mompreneur. Whether you’re just starting out or looking to refine how you manage it all, this one’s for you. 🎧 Tune in, take notes, and let’s turn that grit into glow. If this episode hit home for you, DM me on Instagram @naomibirm with your biggest takeaway, and don’t forget to share it with a fellow mompreneur who could use a little extra encouragement today. Let’s do this together—you’ve got this!

Welcome back to Grit to Glow! In this episode, we’re tackling something every ambitious woman knows all too well—fear. Whether it’s fear of failure, fear of judgment, or fear of not being good enough, it’s time to stop letting it hold you back. Together, we’ll explore how to feel the fear and take action anyway, because the life and business of your dreams are waiting on the other side of your courage. I’m sharing personal stories, practical tools, and a powerful mindset shift that will help you stop playing small and start stepping into your power. Let’s get glowing, my friend! In This Episode, We Cover: Why fear is a natural part of growth and how to reframe it as a green light for action. How fear disguises itself as procrastination and perfectionism—and what to do about it. The power of messy, imperfect action and why clarity comes from movement, not thought. A personal story of how stepping into my power changed everything for my business. Practical tools to build your courage muscle and show up fully, even when fear is along for the ride. Key Takeaways: Fear is a sign that you’re on the brink of growth, not a signal to stop. Clarity and confidence come from taking action, not waiting for the perfect moment. Building courage is a daily practice, and the more you do it, the stronger you’ll become. Quote of the Episode: "Fear isn’t a red flag—it’s a green light telling you to go." Resources Mentioned: Follow Naomi on Instagram for more tips and encouragement. Connect with Me: Instagram: @naomibirm Website: www.busimama.com Join the Grit to Glow Community! Ready to connect with other moms and entrepreneurs turning grit into glow? Subscribe to the newsletter here for exclusive insights and updates. Subscribe & Leave a Review Love this episode? Hit subscribe and leave a review! Your feedback helps Grit to Glow reach more amazing women like you. Share this episode with a friend who could use a little extra courage and glow today!

Welcome to the very first episode of Grit to Glow! Today, we’re diving into the transformative story of how I went from limiting my potential to stepping into my power and scaling my own business with confidence. In this episode, I’ll share the pivotal moments that shifted everything for me, the mindset hacks that helped me let go of fear, and how I unlocked the clarity to create consistent growth. Get ready to take away tangible insights and, as always, a big dose of encouragement to keep you glowing! In This Episode, We Cover: Where my journey into entrepreneurship began How I stopped playing small and redefined my career success as a mama on my own terms. The mindset shift and strategies that took me from running a business based on my own time to a business based on massive impact while still prioritizing family. Key Takeaways: Showing up imperfectly is still showing up—and it’s enough. Clarity unlocks consistency, and consistency builds trust. The way you see yourself determines the way others see your offers. Quote of the Episode: “God wouldn’t place a calling on your heart that you aren’t capable of.” Resources mentioned: Join the Iconic Content Collective - a monthly content membership community. Join my signature offer, Ignition, the only course you’ll ever need to create, sell, market and scale your own digital product/offer based business. Connect with Me: Instagram: @naomibirm Website: www.busimama.com Email: [email protected] Join the Busi Mama Community! For more tips, exclusive insights, and the latest updates from The Busi Mama Collective, subscribe to our community here. Subscribe & Leave a Review If you loved this episode, please hit subscribe and leave a review! Your support means the world and helps other amazing women find the show. Don’t forget to share this episode with a friend who needs a little extra glow today!

Welcome to Grit to Glow, the podcast for ambitious women ready to conquer entrepreneurship's challenges and step into success. Hosted by Naomi—business coach, mom of two, and dream-chaser—this show offers real talk, strategies, and inspiring stories to help you build your business and best life. Progress matters more than perfection—the glow-up is yours. Let’s make it happen together. You can find Naomi on Instagram @naomibirm