Happy Market Research Podcast

Our guest today is Jacci Weber. She is the Co-founder of the Insights Career Network. Also the Team Lead of Pet Parent Insights at Mars. The Insights Career Network (ICN) is a community of marketing, consumer, user, and business research professionals who volunteer their tools, experience, and networks to help each other develop their careers. Mars is an American multinational manufacturer of confectionery, pet food, and other food products, and provider of animal care services. In 2022, Forbes ranked Mars as the fourth largest privately held company in the U.S. Prior to joining Mars, Jacci has served as an insights leader at Wendy’s and Nationwide. Listen in to hear the challenges and successes Jacci has encountered from her previous and current roles as we navigate through tough questions around what keeps her up at night as a leader in insights! As always, please submit any questions or feedback and subscribe so you’re up to date!

You are listening to the Happy Market Research Podcast. I’m Jamin Brazil, your host and this episode is being done in partnership with Qual360 North America. This year’s event is on March 13-14 at the Gallup global Headquarters in Washington DC. The focus of the event is on navigating the dynamic future of qualitative research. For more information check out na.qual360.com. https://na.qual360.com Why Every Organization Needs A Best-In-Class Social Intelligence Capability 1. Key use cases and examples from leading organizations 2. Social Intelligence as a comprehensive framework, not just synonymous with Social Listening 3. The leading tools in the space to consider, including the technology stack Nestle USA is building 4. How AI has changed the game, making day-to-day operations and insight-gathering much more efficient 5. How to succeed: the long-term vision to democratize the insights

You are listening to the Happy Market Research Podcast. I’m Jamin Brazil, your host and this episode is being done in partnership with Qual360 North America. This year’s event is on March 13-14 at the Gallup global Headquarters in Washington DC. The focus of the event is on navigating the dynamic future of qualitative research. For more information check out na.qual360.com. https://na.qual360.com/ Why Every Organization Needs A Best-In-Class Social Intelligence Capability 1. Key use cases and examples from leading organizations 2. Social Intelligence as a comprehensive framework, not just synonymous with Social Listening 3. The leading tools in the space to consider, including the technology stack Nestle USA is building 4. How AI has changed the game, making day-to-day operations and insight-gathering much more efficient 5. How to succeed: the long-term vision to democratize the insights

You are listening to the Happy Market Research Podcast. I’m Jamin Brazil, your host and this episode is being done in partnership with Qual360 North America. This year’s event is on March 13-14 at the Gallup global Headquarters in Washington DC. The focus of the event is on navigating the dynamic future of qualitative research. For more information check out na.qual360.com. https://na.qual360.com/ Why Every Organization Needs A Best-In-Class Social Intelligence Capability 1. Key use cases and examples from leading organizations 2. Social Intelligence as a comprehensive framework, not just synonymous with Social Listening 3. The leading tools in the space to consider, including the technology stack Nestle USA is building 4. How AI has changed the game, making day-to-day operations and insight-gathering much more efficient 5. How to succeed: the long-term vision to democratize the insights

Ep. 610: Kai Fuentes, President & CEO at Ebony Marketing Systems

Ep. 609: Isabel Aneyba, Founder, Director & Lead Researcher COMARKA Research

Ep. 608: Jorge Calvachi, Director of Insights at La-Z-Boy

Ep. 607: Natasha Hritzuk, VP Global Consumer Insights at Warner Bros. Discovery

Ep. 606: Leigh Kessler, Vice President of Client Solutions Mercury Analytics

Ep. 605: Terrence McCarron CEO and founder at Opinion Route

This podcast is being done in conjunction with Qual360 North America. The conference will be held on March 8 and 9 in Washington DC at the Gallup World Headquarters.  This year's theme is empath, diversity, and resilience.  Similar to last year, I will be hosting the event and I would love to see you.  To learn more, check the show notes or just DM me on LinkedIn.  Our guest today is one of the speakers at Qual360. Linda Mielnicki Light, Associate Director of Global Insights Connect and Gifting Portfolio at Mars Wrigley.  Mars is an American family-owned multinational manufacturer of some of the world's most iconic products including M&M’S®, SNICKERS®, ORBIT®, EXTRA® and Skittles.  Prior to joining Mars, Linda served as a senior insights leader at Con Agra Foods, FedEx, and McDonalds and started as an intern at Coca-Cola. Find Qual360 North America Online: Website: https://na.qual360.com/ Find Linda Online: LinkedIn: https://www.linkedin.com/in/lindamielnicki/  Website: https://www.mars.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: Hey, everyone, you are listening to the Happy Market Research Podcast. This podcast is being done in conjunction with QUAL360 North America. The conference will be held on March 8th and 9th in Washington DC at the Gallup world headquarters. This year's theme is empathy, diversity, and resilience. Similar to last year, I'll be hosting the event, which I'm super excited about, and I would love to see you, my listeners, there. To learn more about the event, you can check the show notes or you can DM me on LinkedIn, or you can just Google qual 360 North America and it'll take you right there. Our guest today is Linda Mielnicki Light. She is the Associate Director of Global Insights Connect and gifting portfolio at Mars Wrigley. Mars is an American family-owned multinational manufacturer of some of the world's most iconic products including M&M's, Snickers, Orbit, Extra, and Skittles, all of which I stock from Costco regularly. Prior to joining Mars, Linda served as a senior insights leader at ConAgra Foods, FedEx, and McDonald's and she started her career as an intern at Coca-Cola. Linda, welcome to the Happy Market Research Podcast. [00:01:12] Linda Mielnicki Light: Hi, Jamin. Great to be here with you. [00:01:18] Jamin Brazil: HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit HubUX.com. It is a pleasure to be able to connect with you. We've done so professionally before. This, obviously, is in conjunction with your upcoming talk. But before we get into the actual topic, I wanted to kind of get a little bit more context as a consumer insights professional in 2023. We're just stepping into the year, finishing up the first month. What is keeping you up at night? [00:01:59] Linda Mielnicki Light: It's a great question. So for me, I am torn between really two things. Torn between embracing technology. So as we think about the future of market research, I truly feel like we kind of have to get beyond just asking consumers, "What do you think or feel about this?

My guest today is Daniel Fitzgerald, CEO and President of Apollo Intelligence. Founded in 2020, Apollo provides access to 2M healthcare stakeholders worldwide — including physicians, patients, caregivers, and allied healthcare professionals — serving the life science insights industry on its mission to accelerate health innovation to improve life.  They support 80 of the top global-100 life science firms, as well as global market research agencies and consultancies, across 14 different countries in the Americas, Europe, and Asia. Prior to joining Apollo, Dan has been part of the bedrock of the market research industry serving as CEO of InCrowd, Managing Partner of Reimagine, Chief Client and Marketing Officer of Lightspeed, and GM of Global Market Insite. Find Daniel Online: LinkedIn: https://www.linkedin.com/in/daniel-s-fitzgerald-024a2926/  Apollo Intelligence: https://apollointelligence.net/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus  Full-time online  Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: Hey everybody, you’re listening to the Happy Market Research Podcast. This is take two. I’m with Dan Fitzgerald, CEO, and president of Apollo Intelligence. Founded in 2020, Apollo provides access to 2,000,000 healthcare stakeholders worldwide, including physicians, patients, caregivers, and allied healthcare professionals, serving the life science insights industry on its mission to accelerate health innovation to improve all of our lives. They support 80 of the top global 100 life science firms as well as global market research agencies and consultancies across 14 different countries in the Americas, Europe, and Asia. Prior to joining Apollo, Dan has been part of the bedrock of the market research industry, serving as CEO of InCrowd, managing partner at Reimagine, chief client and marketing officer at LIGHTSPEED, and general manager of GMI, Global Market Insight. One of my biggest customers at Decipher. Dan, it is an absolute privilege to have you on the show. Thank you for joining me. [00:01:10] Dan Fitzgerald: Hey, Jamin. And it’s great to be with you as well. [00:01:15] Jamin Brazil: The Michigan State University’s Master of Science in marketing and research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online, and part-time online. New for 2022 if you can’t commit to their full degree program, simply begin with one of their three course certifications. Insights design or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you’re looking to achieve your full potential, check out MSM U’s program at B-R-O-A-D dot MSU dot edu slash marketing. Again, B-R-O-A-D dot MSU dot edu slash marketing. HubUX is a research operations platform for private panel management, qualitative automation including video audition questions and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit HubUX dot com. [00:02:21] Jamin Brazil: I’d like to start with a little bit of context. Tell us about your parents. What did they do and how did they inform what you do today? [00:02:27] Dan Fitzgerald: So interesting question to prompt the beginning part of the conversation here. You know, as I think back at my dad, my dad was really in middle management. He was a professional. He worked for large engineering firms and was on sort of and in contracts and supplier management. You know, did very well. Progressed. I think made the people he worked for look very good. And my dad was an only child that married his grade school sweetheart, my mom. He had four boys. Or they had four boys very early on. I was the youngest of four boys. So, what I took away from my dad thinking back on his professional journey and career was that he was an exceptionally hard worker. Super reliable, responsible, but always seemed to be there for the family. So as an image what I learned from him was the importance of, you know, hard work and getting up every day and making a difference. [00:03:32] Jamin Brazil: Talk to me a little bit about your mom. [00:03:34] Dan Fitzgerald: So, my mom was the big supporter in the family. The biggest fan. The one that sort of kept everybody together. Was really a stay-at-home mom for the most part. Although she did work in a dentist’s office as a dental assistant and a real estate office as an administrative assistant at different points in time when we were in school. Predominantly to make extra money and be a contributor to the family. But my mom was the big fan, the big cheerleader, the constant supporter, the one that was there to encourage me every day. [00:04:11] Jamin Brazil: We’re facing an interesting time. It’s the great resignation as it’s framed right now. As you think about sort of the willingness of people to be very transient in their careers versus- Framing it out a little bit about your father and certainly mine as well in more longstanding established careers at the same spot. Do you think it’s just that evolution is just like here to stay? Or do you think we’re going to go back towards a time where people are more career stable? [00:04:41] Dan Fitzgerald: I mean, that’s a very provocative question. Very interesting question. We have been on an interesting I’d say journey and rollercoaster. And, you know, I can look back to my own career where I made a couple of decisions early on to try new things. To, you know, swing for the fence, and was constantly looking for what was next. And then as things kind of settled into my career, I learned the importance of, you know, planting your feet and seeing something through a little bit further. You know, maybe completely over the finish line. And I’m not sure that some of the workforce today has experienced some of the adversity and the economic difficulties that the two of us have seen in our careers. Navigating through good times and bad times and downsizing moments. And so, I do expect there’ll be a bit of an awakening on some of these points and potentially a swing back to more stability and more sustained commitment to the businesses that they’ve been committed to. [00:05:57] Jamin Brazil: And in fact, we’ve enjoyed a long-term economic prosperous environment really since 2007 or ’08. You know, we had that great recession, and we really haven’t seen a downturn in any way shape or form at least in a material way, which of course has led us to this, like, boom that we have had. And then subsequently you’ve got managers and even executives who because they haven’t had that- You know, had to do layoffs or what have you. You’ve got these pretty material missteps that are happening right now. In fact, I just saw the statistic this morning at layoff dot FYI, which is a published- It takes known information and consolidates it on layoffs that are happening specifically in the tech sector. But there’s been 333 startup companies that have done layoffs this year impacting almost 60,000 people which is pretty- Which is a pretty remarkable point. And so, one of the things that I’m looking forward to later in our conversation is picking your brain on things that executives can really be thinking about so that they can be prepared to handle some of the challenges that may be awaiting us in the future. But before we do that, I want to talk about Apollo specifically. So, I live in the central valley of California. California has a thriving economy. However, in the center of it is actually one of the poorest zip codes in the United States. Most people don’t know that. With the rising costs of healthcare and growing systemic diseases like- And I see this all the time. -childhood obesity and of course COVID. It has never been more important to bring the customer’s point of view to decision makers as they’re making those decisions. And so, my question to you is what is the market opportunity? And how are you addressing it? [00:07:43] Dan Fitzgerald: In terms of clarity and the markets that we support today as you outlined in your intro, one of our brands serves the direct to pharmaceutical and life sciences brands and therapeutics with a very progressive technology-agile research platform. And then another brand, Survey Healthcare, supports the agencies and consultancies out there in the marketplace, getting first-party data from, patient, voice of the consumer, if you will, and voice of the healthcare professional, to support those product and drug life cycle advances through their pre-launch to active launch and post-launch. And what I’d start with before I get to the opportunities is really the importance of the customer point of view in the decision-making process. It doesn’t really matter what market I’ve ever worked in. And you and I have worked in parallel businesses through much of our career. Access to the critical customer journey segments is essential. It’s essential to business. And life sciences is no different. And the work our clients do understanding kind of the market that we serve now is critical to addressing both healthcare costs and healthcare illness. And in fact, if you look at Apollos’s mission as published, our mission is to accelerate health innovation to improve life. And we’re doing that by reinventing the paths to insights and creating new paths to learning if you will. And that path has traditionally been very slow. It’s been manual. It’s been accepted by industry stakeholders and consumers despite some of these failings, you know, far too long. so our real time data and insights platform enables global pharma companies to officially develop, refine, deliver. You know, these life changing innovations or products or drugs. And time is the precious asset. Our ability to collect this feedback and support critical decision making with both speed and quality is transformative to our clients and these pharmaceutical decision makers. Because speed to insight facilitates speed to innovation, which directly enhances our client’s power to address, you know, the growing systemic diseases in our society as well as the high cost. So, to really sort of influence and impact health outcomes and improve life as a result. So, these medications and therapies that we are working on and supporting through the insights and through the knowledge that we’re bringing, the learning that we’re bringing to support their advancement in many cases cannot only cure disease but prevent them. And keeping people from becoming patients. So, the market opportunity for our business and the market opportunity that we’re serving within the pharmaceutical and life sciences segment of the industry is really a mess. And, you know, it’s interesting Jamin, we’ve- You and I’ve traveled, you know, this road of transformation within insights and research for over a decade on the broader cross vertical market consumer landscape. It’s interesting. Three years ago, when I formulated Apollo and with some investors acquired InCrowd and began to build this platform and build this business, I discovered a McKinsey report identified that the pharmaceutical industry is second to last only to the public sector in terms of digital maturity. Now clearly that’s a lot different on the scientific and R&D side. But a very sort of shocking data point. But things are changing very rapidly. And the pandemic has created the sense of urgency that might have been needed and has affected a great deal of change there. And across the pharmaceutical and life sciences segment these agile processes are taking hold in all facets of the business functions. So, despite this digital maturity gap if you will, this is a very competitive market with constant growing consumer demand. There’s tremendous competition. There’s tremendous investment. Rapid change. Pressure to bring drugs and therapeutics to market faster. Stakes are high. People’s lives and wellbeing is at stake. There’s growing investments and new compounds, R&D, and therapeutic categories. Proliferation and expansion of clinical trials. Investment and data modeling and predictive analytics and applications for AI. So tremendous amount of motion and activity in this market. And the secular tail winds, you know, that are driving demand for high quality speed to insight. And really a new dynamic learning environment that can keep pace with the market is phenomenal. And that’s really where we sit at this intersection of access to critical stakeholders in our client’s journey. The application of technology, the importance of quality and pharmacovigilance, and strong expertise in the space. These pieces kind of working together. So, the opportunities have never been I think richer for the area that we participate in. [00:13:44] Jamin Brazil: You know, it used to be the case that as a patient you would go to your doctor, and they would make a recommendation for you if you needed some sort of prescription. And form there you would buy the prescription. Now it’s the case that consumers are seeing- being marketed to directly for prescriptions and bypassing the filter of their primary care physician or whatever professional may be there, which creates eventually confusion or even misinformation or misinterpretation of information on behalf of consumers. Now obviously that’s never going to go away. In fact, it’s continuing to grow. A big pharma company I can’t name- But they were telling me that one of the biggest problems they’re seeing is influencers. Social media influencers making recommendations for healthcare. And just completely blindly their followers and fans will start demanding and looking for these types of drugs. And so completely unfounded medical information and recommendations. And yet people are just all in on that. Is that component, the B to C framework of medical- Is that part of the narrative that you’re addressing? In other words, trying to get consumer insights faster to whoever your customers are so that they can help inform the marketing decisions that are made? [00:15:10] Dan Fitzgerald: Yes. I think what you’re hinting to is sort of the direct-to-consumer marketing has been prevalent for many, many years. And what’s happened now is all these different sorts of motions and disruption with the pandemic, with the increase in telehealth. The fact that pharmaceutical sales reps have been disconnected from coming in and educating physicians and providing some of the continuity that existed for many, many years. So, there’s quite a bit of disruption in the customer journey process, which is creating more change, more complexity. So, continuing to stay close to the market. And we talk about dynamic learning. An environment where you kind of have an always on access so that as you are observing and tracking trends and patterns and the success of certain launches and programs that you’re able to quickly diagnose the behaviors that you’re seeing with the insights. Connecting the why to the what if you will. So, these are things that are very much in flux and create that need for constant agile iterative learning because things are moving that quickly. [00:16:40] Jamin Brazil: You know, COVID is a great example of that in terms of influencers having a controlling or really framing out for their constituents what people should think about medication as opposed to health care professionals. What you’re describing it sounds a lot like a tracker. But technology enabled tracker which allows you to then insert dynamically questions. Am I thinking about it correctly? [00:17:05] Dan Fitzgerald: Yes. So, think about an environment where I can quickly gain access to my critical stakeholders, physicians in a certain specialty category that are seeing patients with a very specific condition and being able to deliver a short survey to them on their mobile device and get an answer within 24 to 48 hours. [00:17:28] Jamin Brazil: Which is largely unheard of today especially if you’re talking about niche or low IR, difficult to reach audiences. [00:17:36] Dan Fitzgerald: And so that’s- the power of the Apollo platform is not only transforming how research and insights have been collected, but also unlocking new possibilities that didn’t exist at this level of quality and sophistication before. So that’s what we’re passionate about. That’s where our focus is. But the influencer category that you mention and some of those dynamics, it’s interesting. During the pandemic we did quite a bit of research. Actually, won some awards for our COVID series. We were tracking frontline treaters and the preparedness and the experiences of frontline treaters before any COVID cases emerged in the United States. And we tracked that continuously for about 15 months in many different categories and segments. And I’ll tell you that what I’ve learned over the last few years is, providing the voice of the physician or the healthcare professional is a very important piece of the puzzle. And they don’t feel, often, that they’re as heard as they should be. So, they almost feel like their voice has been muffled through all that we’ve experienced over the last few years. And there’s a lot of dimensions to that that probably could be covered in another series. But you’re really highlighting just how transformative the healthcare and the patient journey process is right now. [00:19:11] Jamin Brazil: How important are benchmarks for companies that you’re dealing with? [00:19:16] Dan Fitzgerald: Well, I think that being able to provide normative data and establish baselines and track performance trends is absolutely critical. And that’s a big part of what we are leaning into as we’re collecting more short form data and insights is building better normative databases that we can share, you know, with our clients to help them understand what good, better, best is. What the watermark should be as they’re constantly measuring and diagnosing and analyzing trends. [00:19:59] Jamin Brazil: It is interesting in our space the things that healthcare companies needed to pay attention to has definitely gone through an evolution. And I believe will continue to do that. You have been a successful executive in the consumer insights space for a couple of decades. Hope I’m not outing you on your age. [00:20:17] Dan Fitzgerald: I’m like 100 years old. [00:20:21] Jamin Brazil: At least. You have been instrumental at at least one turnaround at GMI that I know of. And maybe even others. And helped build very attractive businesses for employees, for customers, and for executives. So as an operator myself- And I’m sure my audience would love to hear the answers to this question as well. What are three tips that you’d give other executives to help achieve an environment that is great and thriving for employees, customers, and investors? [00:20:54] Dan Fitzgerald: So, a couple of categories of areas. And, you know, there’s so much to dig into here. But I would say as you outlined, I’m an operator and I’m a builder at the core. So, for me it doesn’t matter what you build, what you deliver, what market you’re in. For me it begins with striving to be the best version of yourself and do what you do as well as you possibly can and always strive for excellence and steady improvement. So, focus on continuous improvement and refinement. And the point here is build value. And this may seem simple and corny. But build value and focus on sustained success. You know, think long term while operating in the moment. You always have to understand where you’re headed, where you’re going. And for me I haven’t found a lot of shortcuts to success. You know, building value and sustained success comes from allowing and building the different parts of an organization to work in tandem and to work in concert. And building value at the core will always give you a lot of options. And optionality is the key. So do it right and do it to the best of your ability. It doesn’t matter what you do. Continue to strive, to learn, to grow, to refine what it is that you’re focused on. But build sustained success. Focus on value. Don’t look for shortcuts. That’s kind of number one. I’d say number two is a big part about people and team. That of course drives the business and is the magic. And our job as leaders to assemble and forge strong teams. Provide vision, focus, set priorities, empower, challenge, support the heck out of them and reward them. And some concepts that are important. Know the limitations of your team and your organization at all times. And be honest with yourself. Because good ideas, the right plan, the right thing to do can still fail because you don’t have the right channel or the right skills or the right operating acumen at that point in time at that moment. So, things can break down. So, understand what’s executable at any point in time and what you’re capable of. Be realistic and don’t get out of sequence with some of those different areas. And I’d say the third area is really about building high performing teams and leading. You know, to me I never set out to be the most popular leader. I set out to be trusted, to be respected, to be my authentic self. To be consistent and steady with my decisions and allow the team to see that I’m always driven by what’s in the best interest of the company, the employees, the clients. And some concepts that are important to embrace here is make time for your people, the team around you, your employees, even when you don’t have the time or don’t feel like you have the time. It will always pay dividends if you just sit and listen and share and provide perspective. Those interactions, that active participative management and leadership will pay dividends and build a culture where everybody plays a critical role. No one does it alone. And ensure that questions can be asked about the business. It’s ok to ask why we’re doing something. Because you want people to be critical thinkers, and you want them to understand why they’re spending so much time doing a certain task. And if you can’t give them a good answer, then there’s probably not a good reason for them to be doing that. And you want them to be critical of identifying other ways that they can potentially make improvements and do a particular task more effectively. So those are some concepts that I think have always served me well. [00:25:22] Jamin Brazil: Dan, my last question. What is your personal motto? [00:25:26] Dan Fitzgerald: So, there’s kind of two here. They’re connected. So, life is a journey. Constantly be learning and growing. And then life is short. Make a difference. Make it count every day. So those are connected. So, every day I wake up and I’m grateful and I try to make a difference through my actions, and I try to make the day matter. And in order to do that you have to be open and learning. So those two moves together. [00:25:55] Jamin Brazil: Our guest today has been Dan Fitzgerald, CEO, and president of Apollo Intelligence. Dan, thank you so much for joining me on the Happy Market Research Podcast. [00:26:03] Dan Fitzgerald: Thank you, Jamin. Appreciate it. [00:26:05] Jamin Brazil: Everyone else, I hope you found as much value in this episode as I did. This is a huge honor having Dan on the show. If you’d like to contact him or learn more about Apollo Intelligence, you can check out the show notes. I’ll have his contact information as well as a link to the website there. Have a great rest of your day.

Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus  Full-time online  Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.  This is one of a two-part series on how generations are viewing the job market and what you can do to ensure you are well prepared for whatever comes.  Background The US job market has enjoyed one the of the longest periods of prosperity despite many economic challenges. However, anxiety about job security is on the rise according to research done by Joblist.com:  “The job market remained relatively stable in Q2 despite growing concerns about the broader health of the economy. Job growth continues to be strong, and the unemployment rate is holding steady at 3.6% – its lowest rate since January 2020. Yet, as consumers and businesses grapple with inflation, rising interest rates, continued supply chain and COVID-19 disruptions, many worry that a recession is around the corner. Although the job market has proven largely resilient up until this point, the future outlook appears increasingly uncertain.” This was published on July 11th, 2022.  Fastforward 2 weeks. And, on July 28th, 2022 the US Bureau of Economic Analysis reported that the economy contracted for the send straight quarter hitting a widely accepted rule of thumb for a recession. Given these uncertain times, we did our own research to understand how generations are viewing the job market and how we can survive it. We’ll cover three main points:  How concerned are generations about being laid off in the next 12-months?  What game plans do generations have if they are laid off? What advice would members of different generations give to survive a layoff? This podcast will focus on point 1. We’ll address points 2 and 3 in next week’s episode.  Job Market Outlook Our survey was conducted using HubUX and included Video Questions instead of text-based open ends. These video open ends along with using Research Defender’s screening API, ensured we were talking to real humans.  Gen Z and Millennials are significantly more concerned that they’ll be laid off in the next 12-months than Gen X and Boomers (those of us over 41 years old). We asked 300 people, “How concerned are you about being laid off in the next 12-months?”. Gen Z and Millennials stated they are two times more concerned than older generations.  Q7. How concerned are you that you may be laid off in the next 12-months?  by Q1. What is your age? Gen Z Millennial Gen X Boomer I am not concerned at all 43%  33%  55%  81%  I am somewhat concerned 30%  40%  32%  8%  I am very concerned 26%  27%  14%  11%  Key Takeaways:  We then asked our participants a few video questions about their view on the economy and here is what they said. Please note that I choose the videos that had the broadest representation of what was said. If you’d like access to this data, please email at [email protected] or DM me on LinkedIn. I’m happy to share it with you.   Let’s start with a Gen Zer and Millennial. https://youtu.be/jXXxHJTfgTM https://youtu.be/yMGPqPN6FIk Ok, now lets hear from Gen X and a Boomer.  https://youtu.be/VCGhr7C8H3c https://youtube.com/shorts/7OkZ1haUywE?feature=share Let’s break it down for Gen Z & Millennials. There are two primary concerns that repeatedly surfaced: They are very concerned that employers will have economic headwinds because of increased interest rates and gas prices which will cause companies to lay people off. These economic headwinds will result in job opportunities drying up. This is especially concerning for those who are about to graduate and enter the workforce as they are carrying a large amount of debt. Now, let’s focus on the older generational cohorts: Gen X & Boomers:  Since Covid, more people are working for themselves or just retiring. This is creating a hiring void for employers which is increasing job opportunities. Companies are busier than ever coming out of Covid which will continue to drive their need to hire. Public sector jobs like teaching will continue to be in-demand despite any economic headwinds.  Our sample included 85 employers. These are individuals who are either operators or responsible for staffing in their firm.  If you are an employer, I’m sure the recent quote from Fed Chair Jerome Powell will resonate with you, “You have two job vacancies essentially for every person actively seeking a job, and that has led to a real imbalance in wage negotiating.” The imbalance of jobs to available employees has led to the most competitive job market I’ve seen in my 25-year career.  However, the ever-increasing employee expectations are simply not sustainable for companies that need to achieve a profit.  Even one of the best performing companies, Netflix, is struggling to be compliant with their DE&I mandates from their LGBTQ employees.  In January of 2022, the nation’s largest LGBTQ advocacy group excluded Netflix from their Corporate Equality Index. “The Human Rights Campaign suspended the streaming giant’s CEI score for 2022 in connection with the company’s handling of Dave Chappelle’s 2021 special ‘The Closer.’” Prior to being remove from the Corporate Equality Index, Netflix scored a perfect 100.  If you have not heard, The Closer was a 2021 stand-up comedy special performed by Dave Chappelle for Netflix. It included, according to Wikipedia, “jokes about the discrimination against the African American community relative to the discrimination against the LGBTQ community. The special received a mixed reception from critics while some LGBTQ groups called for the special’s removal from the service and some Netflix employees criticized and protested Chappelle’s jokes about the transgender community. Netflix CEO Ted Sarandos repeatedly defended the special as freedom of artistic expression.” https://youtu.be/st9yTiv_hMQ If you have followed Netflix’s hiring ads and public statements, they had literally done everything perfectly in support of the LGBTQ community up to this point. However, some of their employees & leaders in the LGBTQ community took a very different stance than Netflix on this one point which had a huge market impact on employee retention and, you can argue, company performance.   This employee-first market pressure is requiring companies to spend as much or more time and treasure on employee experience as they do on customer experience. Examples are a 4-day work week, less real-time availability of key staff, and overall less accountability.   However, if there is a job correction, our data shows that employers believe a slowdown in the job market will have some positive outcomes primarily centered around their ability to meet the demands of employees:   Employees will have less ability to demand benefits, working conditions, etc.  Salaries will stabilize  Less or no “sign-on bonuses”  Less employee turnover as employees prioritize stability over potential benefits  Lets hear from one of our employer participants…  https://youtube.com/shorts/5Nit-KmEHrs?feature=share As of July 2022, many companies have announced job cuts including Tesla, JPMorgan Chase, Redfin, Coinbase and Netflix. In fact, Netflix just announced a second round of layoffs to include ~300 people.  Outcome Today, every brand is catering to you, trying to get your attention, and trying to make you feel important. This applies equally if you are a potential consumer or a potential employee.  For those that have never experienced a competitive job market, the thought of a more balanced power base between employees and employers is a scary proposition.  However, older generations have a positive outlook on both the economy and the job market. I believe this is because they’ve lived through hard times. And the current picture of “hard times” is still better than most of the last 30 years.  How about you? What do you think? In the next installment we will address:  What gameplans do generations have if they are laid off? What advice would members of different generations give to survive a layoff? If you would like to learn more about this research or about how you can use HubUX to shorten timelines and save money, you can find me on any social platform or email me directly at [email protected].  Happy Researching!

My guest today is Naomi Henderson, CEO/Co-Founder of RIVA Market Research and Training Institute.  RIVA, founded in 1981, as a qualitative market research services company.  In 1982, RIVA established its moderator training division to meet growing demands from researchers for training in effective qualitative research techniques. Today, the RIVA Training Institute enjoys an international reputation for its experiential curricula in fundamental and advanced qualitative market research methodologies. Prior to starting RIVA, she spent the previous 17 years working for some of the companies known as beltway bandits and opinion research corporation.  Find Naomi Online: LinkedIn: https://www.linkedin.com/in/naomi-henderson-7885b42/  Website: https://www.rivainc.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  [00:00:00] Jamin Brazil: Hey everybody, I'm Jamin. You're listening to the Happy Market Research podcast. My guest today is Naomi Henderson. CEO, co-founder of Riva Market Research and Training Institute. Riva was founded in 1981. As a qualitative market research services company. In 1982, Riva established its moderator training division to meet growing demands from researchers for training in effective qualitative research techniques. Today, the Riva Training Institute enjoys an international reputation for its experiential curriculum in foundational and advanced qualitative market research methodologies. Prior to starting Riva, Naomi spent the previous 17 years working for some of the companies known as Beltway Bandits, and Opinion Research Corporation. Naomi, thank you for joining me on the Happy Market Research podcast today. [00:00:56] Naomi Henderson: Glad to be here. Thank you. [00:01:00] Jamin Brazil: This episode is brought to you by Momentive. You may have heard that survey monkey is parent company recently rebranded as Momentive. A leader in agile insights and experience management. The Momentive AI powered insights platform is built for the pace ...

My guest today is Pepper Miller, a principal consultant and an award-winning market researcher and speaker.  In 1995, Pepper founded Hunter-Miller Group, a market research and marketing strategy company. She followed this by being the lead consultant in the largest study about African Americans in 2008. It was called the Black American Today Segmentation Study.  Today, Pepper is the president of the Hunter-Miller Group, author of, “Black Still Matters in Marketing,” and co-author of, “What's Black About It?”   Find Pepper Online: LinkedIn: https://www.linkedin.com/in/peppermiller  Twitter: https://twitter.com/peppermiller Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization. To learn more, visit momentive.ai 

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Vignesh Krishnan, CEO of Research Defender.  More about SampleCon 2021: https://samplecon.com/ Find Vignesh Online: LinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/  Email: [email protected]   Website: https://researchdefender.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hi everybody. Another interview from SampleCon. This is actually the last interview that I'm doing at the show, live on the show. I'm with my good friend Vignesh. SampleChain been rebranded Research Defender. Huge honor to have you. [00:00:19] Vignesh Krishnan: Thank you. [00:00:19] Jamin Brazil: What do you think about SampleCon? [00:00:20] Vignesh Krishnan: It's great. It's my favorite of the year. I was fortunate enough to go to the first one and I think I've been managing to go to each one since. I have to admit I might have snuck into a few. But that was because I was in New Orleans and the hotel was down the street and so on and so forth, so you just go to meet friends. It's great so far. And I love Pasadena, I love the hotel. It's great. [00:00:41] Jamin Brazil: Of course SampleCon started by Patrick Comer and crew at Lucid. Then was it Fulcrum? No Federated Sample. [00:00:47] Vignesh Krishnan: Federated Sample. [00:00:48] Jamin Brazil: Federated Sample. I always call it Fulcrum, I don't know why. [00:00:50] Vignesh Krishnan: That's the other division that they had. But I think it's all rolled up into this one. [00:00:54] Jamin Brazil: Lucid. Anyway, so of course it gives you probably access to the show if you needed it. So you weren't being too sneaky? [00:01:01] Vignesh Krishnan: Exactly, yeah. [00:01:02] Jamin Brazil: It's not like me in high school, sneaking into the movie theater?

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Timothy McCarthy, General Manager at Imperium. More about SampleCon 2021: https://samplecon.com/ Find Timothy Online: LinkedIn: https://www.linkedin.com/in/timothy-mccarthy-3423a553/  Email: [email protected]  Website: https://www.imperium.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hey, everybody. I am joined by Tim McCarthy, GM of Imperium Sample. [00:00:09] Tim McCarthy: Yep. Not Sample. [00:00:10] Jamin Brazil: Just Imperium. Just Imperium. Just Imperium. [00:00:11] Tim McCarthy: Yeah. [00:00:12] Jamin Brazil: Got it. Sorry about that. We are live on the floor of SampleCon. I'm super jazz to be here in person, how about yourself? [00:00:19] Tim McCarthy: Absolutely. I think everyone's been dying for this to happen over the last two and a half years. People haven't even been able to get in front of their customers in their own offices or in their offices, right? So this is a great, great opportunity to meet up with potential customers, current customers that you haven't seen in forever. And it's been a really good time. [00:00:35] Jamin Brazil: That's outstanding. I know, it's- I'm very simple for SampleCon for- I mean, it's a risk in some ways, right? [00:00:41] Tim McCarthy: Yeah. Yeah. Absolutely. [00:00:42] Jamin Brazil: Putting this on. [00:00:43] Tim McCarthy: Yeah. They put out that olive branch and people grabbed it, it was nice. [00:00:45] Jamin Brazil: Yeah. That's right. What do you think about the show so far? [00:00:48] Tim McCarthy: Show's been great. I really like the way SampleCon kind of approaches their conference. And it's not overly content heavy where you're constantly just sitting and listening to people present about how good their company is.

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Ted Pulsifer, Executive Vice President of Enterprise Solutions at Schlesinger Group. More about SampleCon 2021: https://samplecon.com/ Find Ted Online: LinkedIn: https://www.linkedin.com/in/tedpulsifer/  Website: https://www.schlesingergroup.com/en/   Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Ted Pulsifer, we are live today on the show floor of SampleCon. [00:00:07] Ted Pulsifer: Hi, Jamin. Thanks for having me. [00:00:09] Jamin Brazil: It's 2021. This is my first live event. How's it going for you? [00:00:13] Ted Pulsifer: It's great. This is my first live event in about a year and a half other than a couple select meetings, so it feels wonderful. [00:00:22] Jamin Brazil: It's just so nice to be able to see people. What do you think about the show so far? [00:00:25] Ted Pulsifer: So far it's great. This is a perfect time. I just got done hosting a panel and have done some other events we sponsored, and so it's just been great to switch gears and be a participant and start looking and observing. And it's been great. Really good conversation. A lot of new faces. I had a panel of three and two of them were first-time SampleCon attendees, which speaks about their growth. [00:00:43] Jamin Brazil: Yes, for sure. What do you think about the pandemic in terms of how it's impacted you? [00:00:50] Ted Pulsifer: It's interesting. So we sold our business to Schlesinger and actually finalized that in February of 2020, so I kind of felt like the last person to get a table at their favorite restaurant if you will. And we just walked into that, and then of course didn't see anything coming. So unfortunately a lot of the plans and everything that we had to collaborate with our qualitative business and our quantitative business sort of got put on hold, the in-person work. But a couple of advantages that we had is a lot of clients in our business that do traditionally in-person qualitative work that were interested in doing digital qual, but "maybe I'll try it later,

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Roddy Knowles, VP, Product and Research Innovation. More about SampleCon 2021: https://samplecon.com/ Find Roddy Online: LinkedIn: https://www.linkedin.com/in/roddyknowles/  Email: [email protected]  Website: https://feedbackloop.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hey, everybody. I am joined by Roddy Knowles. My God, man, we've known each other a long time. [00:00:09] Roddy Knowles: Has been a long time. Yeah. [00:00:10] Jamin Brazil: Feedback Loop is where you are. Tell me about Feedback Loop. Let's start there. [00:00:14] Roddy Knowles: Sure. So we're an agile research platform for rapid consumer feedback. And, so, to unpack that a little bit, agile research is something that everybody's been talking about over the last couple of years, maybe a bit of a buzz word, but that's what we've been doing, really, from the onset, is focusing on doing research in agile way to support teams that work in an agile way. So one of the things that differentiates us is we work with a lot of non-researchers, really geared towards doing- Towards providing a platform for non-researchers to use. It has guardrails in, so they can conduct research safely, get fast, easy, reliable data. Work with research teams too, a lot of them [INAUDIBLE] multiply what they are doing to support teams that need to move fast, product teams, marketing teams, teams like that. So, yeah, that's pretty much what we're up to in a nutshell. [00:00:52] Jamin Brazil: Is it predominately quant? [00:00:54] Roddy Knowles: We just- You weren't in the panel, Jamin, we were talking about, is it quant, is it qual, is it neither? [00:00:58] Jamin Brazil: I know [00:00:59] Roddy Knowles: I'd say it's neither. I call it agile research. It's really interesting, if you talk to UX researchers, they might say, "This is quant because the sample size if 50." But, for more quant researchers, they might, like I said,

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Patrick Comer, Founder and CEO of Lucid.  More about SampleCon 2021: https://samplecon.com/ Find Patrick Online: LinkedIn: https://www.linkedin.com/in/comerpatrick/  Website: https://luc.id/   Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:04] Jamin Brazil: Hey, everybody, I have with me a special guest - Patrick Comer - Who has been a dear friend of mine since I started in the industry - Well, not technically in 1996, but right around 2000 working at OTX. And we've sort of been - I would say - Brothers growing up in - [00:00:19] Patrick Comer: Brothers in arms since the beginning. [00:00:21] Jamin Brazil: In arms, that's right. Yeah, no kidding. I remember when you started Lucid Fulcrum, I think -? Is that right? [00:00:25] Patrick Comer: It was Federated Sample. Because I'm really good at branding. [00:00:26] Jamin Brazil: Federated, Federated. That's right. Federated Sample. Lucid certainly nailed it. [00:00:30] Patrick Comer: Yeah, much better. [00:00:31] Jamin Brazil: Much better. And also, the godfather of SampleCon, where we are blessed to be today. Welcome to the show, sir. [00:00:39] Patrick Comer: I'm super thrilled to be here. I've never done a podcast in front of everyone else. Slightly awkward. You can hear all the background noise of how awesome things are going. [00:00:49] Jamin Brazil: It is a packed house. [00:00:50] Patrick Comer: Yes, it is. [00:00:53] Jamin Brazil: A lot of energy. I've done quite a few interviews so far. Everybody is so thankful that we have the opportunity to be able to get together. Seriously, thank you for starting this. [00:01:03] Patrick Comer: Absolutely. It's wild to see it so energetic and passionate after you're out of the situation. I remember telling Rachel early on that we'll know SampleCon is successful when I'm no longer involved.

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Mario Carrasco, Co-Founder & Principal of ThinkNow.  More about SampleCon 2021: https://samplecon.com/ Find Mario Online: LinkedIn: https://www.linkedin.com/in/marioxcarrasco/  Website: https://thinknow.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Everybody, day two of SampleCon. I have Mario Carrasco, ThinkNow. Sir, welcome. [00:00:11] Mario Xavier Carrasco: Thank you very much. Good to see you, Jamin. [00:00:13] Jamin Brazil: Good to see you again. [00:00:15] Mario Xavier Carrasco: Yeah. Yeah. [00:00:16] Jamin Brazil: Wow. [00:00:16] Mario Xavier Carrasco: First in person. [00:00:19] Jamin Brazil: What a joy, huh? [00:00:19] Mario Xavier Carrasco: I don't think I saw- I don't even- [00:00:21] Jamin Brazil: Have we not met in person? [00:00:22] Mario Xavier Carrasco: Think I saw your- We have. [00:00:23] Jamin Brazil: We have. I thought so. [00:00:24] Mario Xavier Carrasco: We have. But I was on your podcast during the pandemic. [00:00:28] Jamin Brazil: That's right. [00:00:29] Mario Xavier Carrasco: There was no video. [00:00:30] Jamin Brazil: There wasn't any video. And I never do video on my podcasts. Yeah. And the reason why is I'm ugly. [00:00:39] Mario Xavier Carrasco: I don't do video. I've never said that out loud, but that's exactly why I don't do video either. [00:00:46] Jamin Brazil: I mean, it adds a whole 'nother layer of complexity, honesty. [00:00:49] Mario Xavier Carrasco: Right. Right.

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Jonathan Kurzner, EVP - Head of Americas at Cint. More about SampleCon 2021: https://samplecon.com/ Find Jon Online: LinkedIn: https://www.linkedin.com/in/jonathan-kurzner-86277411/  Email: [email protected]  Website: https://www.cint.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hey, everybody. I am live today at SampleCon. My guest, Jon Kurzner. VP or GM - [00:00:10] Jon Kurzner: EVP of the Americas. [00:00:11] Jamin Brazil: EVP of Americas. It's a big area. [00:00:13] Jon Kurzner: Huge, yes. [00:00:14] Jamin Brazil: Cint. Welcome. [00:00:16] Jon Kurzner: Thanks. First SampleCon. Great to be here. [00:00:19] Jamin Brazil: Good. Welcome. What'd you do before Cint? [00:00:21] Jon Kurzner: So I worked at a company called Ernest Research. It was doing alternative data products, so selling the stuff into corporates, financial firms, and consulting firms. And so that's what attracted me to come here, marry that world up with what's going on in market research. [00:00:34] Jamin Brazil: Very cool, very cool. So what do you think about the show? [00:00:36] Jon Kurzner: It's been a great show. So I joined as I said last year in the middle of the pandemic, so this has been a great opportunity for me to not only meet people at Cint, which has been the first time meeting in-person, but also a bunch of people that I've talked to on Zoom and emailed with and put some names with some faces. So really enjoyed it. [00:00:51] Jamin Brazil: That's awesome. Favorite - have you been able to attend any sessions? [00:00:55] Jon Kurzner: Yes. [00:00:56] Jamin Brazil: Do you have a favorite callout moment in the session so far?

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Howard Fienberg, Senior VP of Advocacy at Insights Association. More about SampleCon 2021: https://samplecon.com/ Find Howard Online: LinkedIn: https://www.linkedin.com/in/howardfienberg/  Website: https://www.insightsassociation.org/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hey, everybody. Live at SampleCon. Howard Fienberg, Insights Association, D. C. lobbyist. It is a pleasure to finally put a face to the name, sir. [00:00:11] Howard Fienberg: Likewise, Jamin. Nice to see you in person. [00:00:13] Jamin Brazil: Yeah. We're at SampleCon. What's it like being with people? [00:00:17] Howard Fienberg: It's kind of cool. Been very excited to be here and to just talk to people in person. And I've had a lot of fun. [00:00:25] Jamin Brazil: A lot of people, a lot of market researchers, don't fully- Including myself- Don't fully understand the role that you've played in maintaining our rights to be able to gather information from consumers and for consumers to be able to give us information that we can use to inform business decisions among the brands that we love. Tell us a little bit about your job and what you're doing. [00:00:50] Howard Fienberg: So I play the role of the all purpose representative for the insights industry. And that means that I am meeting with members of Congress and senators and their staff and state legislators and trying to make them aware of the industry itself, which most people aren't aware. I mean, as most folks that are listening to this podcast probably know, even getting your clients to understand what it is that they're talking to them about can be a bit of a challenge. Policy makers are in a similar boat, sometimes worse, because other than talking to them about political polling, it's something that is completely oblivious to them. So I am trying to explain to them, "All right, well here are the Insight Association members in your constituency." And that gets their attention a little bit like, "Oh, potential voters. I'm gonna pay attention to that." But it's a lot about niche policy issues that even a lot of the policy makers don't fully get the...

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Don Golden, CEO of Precision Sample. More about SampleCon 2021: https://samplecon.com/ Find Don Online: LinkedIn: https://www.linkedin.com/in/dongolden/  Email: [email protected]  Website: https://www.precisionsample.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hey everybody. I am live at SampleCon. Apologies for the background noise. I am joined today by Don, Precision Sample is the name of the company. Don, welcome to the show. [00:00:12] Don Golden: Thank you very much. Happy to be here. [00:00:14] Jamin Brazil: What do you think about the show? [00:00:15] Don Golden: The show is great. It's been a long time since we've seen everybody. Everybody calls it SampleCon, I call it sample reunion because I'm running into folks that I've been working with for ten, 15-plus years. So a lot of old faces, but some new faces as well. And I think it's just great to be back in person. Everybody is so tired of the Zooms, and all that. [00:00:36] Jamin Brazil: Totally. One of the – it's interesting, you're a self-identified OG of the sample space, I think I can say that. How has COVID impacted us as an industry? [00:00:46] Don Golden: I think it's business as usual for the industry really. And even more so, I think that – so I've heard some stories while I've been here about the major packaged goods companies, the C-level is more connected to the insights divisions than they are before, and we're seeing it with the sample demand. Customer habits are changing and the big research buyers know it, and so there's just more research going on. So as an industry, I think, unfortunately, it's a really unfortunate event, but I think it's actually – it's pushing the industry forward because there's more need for our services than ever. Personally, the way that we're working, what I learned from this is that the office is still there, but it's empty. And the team was just so efficient during the whole pandemic, that the way that Precision Sample works now is, we were always a highly remote company, but now,

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Danielle Blugrind, Senior Consumer Insights Manager at Roku. More about SampleCon 2021: https://samplecon.com/ Find Danielle Online: LinkedIn: https://www.linkedin.com/in/danielleblugrind/  Website: https://www.roku.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil  Twitter: www.twitter.com/jaminbrazil   Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hey, everybody. Thanks for joining me today. I am here with Danielle Blugrind. Roku is the company that she works for. How are you doing? [00:00:11] Danielle Blugrind: I am great. Having a good time at SampleCon, how are you? [00:00:13] Jamin Brazil: I'm doing great. This is our first live event since COVID. [00:00:15] Danielle Blugrind: I know. And I'm so happy to be here and meeting people in person again and having lunch live, not over Zoom. [00:00:21] Jamin Brazil: Even though it was outside, a little warm. [00:00:24] Danielle Blugrind: Yeah. So the whole morning, I was freezing, and then I went outside and was burning up at lunch. But that's OK. [00:00:28] Jamin Brazil: That's right. [00:00:29] Danielle Blugrind: That's conference rooms for you. [00:00:30] Jamin Brazil: That's totally true. So you're at SampleCon, what do you want to get out of it besides, obviously, human connection. [00:00:35] Danielle Blugrind: Yeah. Well, that's the first thing, right? [00:00:37] Jamin Brazil: Yeah. [00:00:37] Danielle Blugrind: People that I have been talking to over Zoom for a year and a half that I'm actually seeing face-to-face has been wonderful. I think I appreciate it more than I would have just any other conference if we hadn't had that gap where we didn't have face-to-face with people. [00:00:49] Jamin Brazil: Hundred percent. [00:00:50] Danielle Blugrind: I want to contribute,

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Andrew Abony, CEO of Adbloom. More about SampleCon 2021: https://samplecon.com/ Find Andrew Online: LinkedIn: https://www.linkedin.com/in/andrewabony/  Website: https://www.adbloom.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hey, everybody. Live right now, SampleCon 2021, my first live event. I've got Andrew Abony. Did I pronounce it correct? [00:00:12] Andrew Abony: Yeah. Got it perfect. [00:00:12] Jamin Brazil: Awesome. Business is Adbloom. Love the name. [00:00:16] Andrew Abony: Thank you. [00:00:16] Jamin Brazil: Tell me about it. [00:00:18] Andrew Abony: So Adbloom is a- We're really just experts in user recruitment and acquisition. And what that means is we're very good at getting consumers to engage in different types of marketing, whether that's market research related or fintech, like financial services, the gig economy, adtech, etc. We generally reach American audiences, but we're fairly global and usually reaching consumers who are interested in ways to earn, make, or save. So we don't touch anything that you can kind of buy or sell. All of our clients sort of are- Don't have anything that you can purchase. So a typical client might be like Acorns, the fintech unicorn, Root Insurance, another insurance unicorn, or some of the many great market research companies that are here at SampleCon this year. [00:01:05] Jamin Brazil: So you're doing things like, basically just click through, is that right? [00:01:10] Andrew Abony: Sort of. So we, on one side of our business, work with over 600 content partners. Now, these are bloggers, websites, email newsletters, more so social influencers in micro-communities. And, so, these are effectively places on the web, whether they're in a mobile app or on some sort of a social network where you get communities of highly targeted and highly interested audiences that have all banded around, usually, a sort of singular topic. So it might be people who love fishing use a certain kind of fishing app.

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Adam Jolley, EVP + General Manager Americas at Paradigm Sample.  More about SampleCon 2021: https://samplecon.com/ Find Adam Online: LinkedIn: https://www.linkedin.com/in/adamjolley/  Website: http://www.paradigmsample.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Everybody, I am joined by Adam Jolley. Incidentally, and I've never told you this, but you have my favorite last lame. [00:00:10] Adam Jolley: Oh, thank you. [00:00:11] Jamin Brazil: Happy. It's nice, right? [00:00:14] Adam Jolley: Well, it's so hard- it's the greatest icebreaker in the world. [00:00:18] Jamin Brazil: 100%. It's like built in. [00:00:19] Adam Jolley: It does, yeah. [00:00:21] Jamin Brazil: It's perfect. Recently joined Paradigm Sample. [00:00:23] Adam Jolley: Yes. [00:00:23] Jamin Brazil: Sima Vasa. [00:00:24] Adam Jolley: Yes. [00:00:25] Jamin Brazil: We are at SampleCon live on the floor in person, literally three or four feet- three feet from each other. [00:00:30] Adam Jolley: It's wild, right? I know. [00:00:31] Jamin Brazil: And we've hugged. That was nice. [00:00:33] Adam Jolley: It's been nice. It's so weird not just- you see people's faces, and I expect their little name down in the corner just drifting, the little Zoom, like how it is. [00:00:41] Jamin Brazil: Totally [CROSSTALK]  [00:00:42] Adam Jolley: And so it's so nice to see people and read mannerism- everything, it's just amazing. [00:00:47] Jamin Brazil: 90% of communication is below the neck, they say,

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event.  More about SampleCon 2021: https://samplecon.com/ Find Our Guests Online: * Adam Jolley, EVP + General Manager Americas at Paradigm Sample* LinkedIn: https://www.linkedin.com/in/adamjolley/ * Website: http://www.paradigmsample.com/  * Andrew Abony, CEO of Adbloom* LinkedIn: https://www.linkedin.com/in/andrewabony/ * Website: https://www.adbloom.com/  * Danielle Blugrind, Senior Consumer Insights Manager at Roku* LinkedIn: https://www.linkedin.com/in/danielleblugrind/ * Website: https://www.roku.com/  * Don Golden, CEO of Precision Sample* LinkedIn: https://www.linkedin.com/in/dongolden/ * Email: [email protected] * Website: https://www.precisionsample.com/  * Howard Fienberg, Senior VP of Advocacy at Insights Association* LinkedIn: https://www.linkedin.com/in/howardfienberg/ * Website: https://www.insightsassociation.org/  * Jonathan Kurzner, EVP - Head of Americas at Cint* LinkedIn: https://www.linkedin.com/in/jonathan-kurzner-86277411/ * Email: [email protected] * Website: https://www.cint.com/  * Mario Carrasco, Co-Founder & Principal of ThinkNow* LinkedIn: https://www.linkedin.com/in/marioxcarrasco/ * Website: https://thinknow.com/  * Patrick Comer, Founder and CEO of Lucid * LinkedIn: https://www.linkedin.com/in/comerpatrick/ * Website: https://luc.id/   * Roddy Knowles, VP, Product and Research Innovation* LinkedIn: https://www.linkedin.com/in/roddyknowles/ * Email: [email protected] * Website: https://feedbackloop.com/  * Ted Pulsifer, Executive Vice President of Enterprise Solutions at Schlesinger Group* LinkedIn:

My guest today is Priyanka Carr, general manager of market research and insights at Momentive.  Additionally, she is a board member at The Posse Foundation (one of the most comprehensive and renowned college access and youth programs in the U.S.) Momentive (formerly SurveyMonkey) is an American company that develops cloud-based software as a service. It was founded in 1999 and went public in September 2018.  In June 2021, the company announced it was renaming itself as Momentive to better represent a growing business-to-business product suite, while its former namesake SurveyMonkey will remain as a subsidiary survey platform. Prior to joining Momentive, Pri was an Executive at Bain & Company and was the Doctoral Research Manager at Stanford University where she also holds a PhD in Psychological Science.  Find Priyanka Online: LinkedIn: https://www.linkedin.com/in/pricarr/  Website: https://www.momentive.ai/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music: “Clap Along” by Auditionauti: https://audionautix.com

My guest today is Jonathan Grove, Director Of Product Design at Nationwide. In preparation for this interview, I found Nationwide’s start very interesting.  In the 1920s, farmers were paying the same rates on their automobile insurance as city drivers even though they had fewer accidents and claims than city drivers. The Ohio Farm Bureau decided to set up their own insurance company to offer rates that accurately reflected the driving habits of farmers.[5] On April 10, 1926, the Farm Bureau Mutual Automobile Insurance Company obtained license to do business in Ohio, and two days later, it acquired its financing—a $10,000 loan drawn from their membership. Today, Nationwide has over 35,000 employees and is ranked #73 in the Fortune 500 list.  Prior to joining Nationwide, Jonathan has served as a leader in several brands you’d recognize including McGraw-Hill as their Director of Design Research.  This interview is being done in conjunction with the Qual360 Conference. Qual360 will take place virtually on their dedicated conference platform! Join the most dedicated community of qualitative market researchers and connect with client-side researchers, innovative agencies, independent moderators and disruptive technology providers. Qual360 North America 2021: Website: https://na.qual360.com/ LinkedIn: https://www.linkedin.com/company/merlien-institute  Twitter: https://twitter.com/Merlien  Find Jonathan Online: LinkedIn: https://www.linkedin.com/in/jonathangrove/  Website: https://www.nationwide.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies,

My guest today is Steve Fadden, Research Lead for Cloud Platform at Google.  Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the five Big Tech companies along with Amazon, Facebook, Apple, and Microsoft. Prior to joining Google, Steve has held senior research roles at Salesforce and Dell.  These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective.  Qual360 North America 2021: Website: https://na.qual360.com/ LinkedIn: https://www.linkedin.com/company/merlien-institute  Twitter: https://twitter.com/Merlien  Find Steve Online: LinkedIn: https://www.linkedin.com/in/stevefadden/   Website: https://careers.google.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.To learn more, visit momentive.ai [00:00:00] Jamin Brazil: Hi, everybody. I am Jamin,

My guests today is Paul R. Bruening, Director UX Research and Insights at Thomson Reuters. Thomson Reuters has around 50,000 employees globally and is the world’s leading provider of news and information-based tools to professionals. These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective.  Qual360 North America 2021: Website: https://na.qual360.com/ LinkedIn: https://www.linkedin.com/company/merlien-institute  Twitter: https://twitter.com/Merlien  Find Paul Online: LinkedIn: https://www.linkedin.com/in/paulreevesbruening/  Website: tr.com  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality.  Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy. To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research. [00:00:01] Jamin Brazil: Hi. I'm Jamin, host of the Happy Market Research podcast. my guest today is Paul Bruening,

My guests today are George Zhang, Director of UX Research at Course Hero. Course Hero is an online learning platform with over 60 million course-specific study resources contributed by our community of students and educators, and produced by our team of educational content specialists in collaboration with subject experts.  Prior to joining Course Hero, George has held Senior User Experience Research roles at Uber, Google, and Lenovo, and was a Mentor at 500 Startups.  These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective.  Qual360 North America 2021: Website: https://na.qual360.com/ LinkedIn: https://www.linkedin.com/company/merlien-institute  Twitter: https://twitter.com/Merlien  Find George Online: LinkedIn: https://www.linkedin.com/in/gqzhang/  Website: https://www.coursehero.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality.  Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy. To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research. [00:00:00] Jamin Brazil: Hey everyone.

My guests today are Pavi Gupta, Head of Insights & Analytics at Johnson & Johnson Vision and Kelsy Saulsbury, Sr. Manager of Strategic Insights & Analytics at Johnson & Johnson Vision.  These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective.  Qual360 North America 2021: Website: https://na.qual360.com/ LinkedIn: https://www.linkedin.com/company/merlien-institute  Twitter: https://twitter.com/Merlien  Find Pavi Online: LinkedIn: https://www.linkedin.com/in/pavigupta/   Website: https://www.jjvision.com/  Find Kelsy Online: LinkedIn: https://www.linkedin.com/in/kelsy-saulsbury-4017664b/   Website: https://www.jjvision.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality.  Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy. To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research. [00:00:00] Jamin Brazil: Hey everyone,

My guest today is Rebecca Brooks, Founder and CEO of Alter Agents.  Founded in 2010, Alter Agents is based in Los Angeles California, and is a full-service, strategic market research consultancy reimagining research in an era of shifting decision making. Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies including Hall & Partners, Dialogue, and Diagnostic Research. She started her career as an Analyst.  Find Rebecca Online: LinkedIn: https://www.linkedin.com/in/rebeccalbrooks/  Website: https://alteragents.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality.  Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards.

My guest today is Semaj Nitta, Student at Loyola University Chicago.  Loyola University Chicago is a private Catholic research university in Chicago, Illinois. Founded in 1870 by the Jesuits, Loyola is one of the largest Catholic universities in the United States. Loyola's professional schools include programs in medicine, nursing, and health sciences anchored by the Loyola University Medical Center. While attending LUC, Semaj has been supplementing her income and gaining experience as a Server at a local breakfast restaurant, Digital Market Internet, and a Student Caller for LUC. .  Find Semaj Online: LinkedIn: https://www.linkedin.com/in/semajnitta/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality.  Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy. To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research. [00:00:00] Jamin: Hi, I’m Jamin Brazil. You’re listening to the Happy Market Research Podcast. My guest today is Semaj Nitta, student at Loyola University Chicago.

My guest today is Nadia Masri, Founder & CEO at Perksy and Forbes 30 Under 30 in the 2019 Marketing & Advertising division.   Founded in 2015, Perksy is a market intelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of Millennials & Gen-Z. Prior to founding Perksy, Nadia founded and operated several companies including Four sixty, a digital marketing platform for e-commerce retailers, and Birdcage Magazine. Find Nadia Online: LinkedIn: https://www.linkedin.com/in/nadiagenevievemasri  Twitter: https://twitter.com/nadiagenmasri  Website: https://www.getperksy.com   Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking,

In this episode, we’ll be providing tips on how to navigate a successful career in market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests.  Referenced Guests: Nadia Masri, serial entrepreneur, founder of Perksy, and on Forbes 30 under 30 list * LinkedIn: https://www.linkedin.com/in/nadiagenevievemasri * Twitter: https://twitter.com/nadiagenmasri * Website: https://www.getperksy.com  Whitney Dunlap-Fowler, founder of Insights in Color * LinkedIn: https://www.linkedin.com/in/wmdunlapf/ * Twitter: https://twitter.com/ATouchofWhit * Website: https://www.insightsincolor.com/ * Website: https://www.touchofwhit.com/  Semaj Nitta, Student and aspiring consumer insight professional * LinkedIn: https://www.linkedin.com/in/semajnitta/  Rebecca Brooks, founder of Alter Agents * LinkedIn: https://www.linkedin.com/in/rebeccalbrooks/ * Website: https://alteragents.com/  Find Jamin Online: * Email: [email protected] * LinkedIn: www.linkedin.com/in/Jaminbrazil* Twitter: www.twitter.com/Jaminbrazil  Find Chueyee Online: * Email: [email protected]* LinkedIn: www.linkedin.com/in/Chueyeeyang* Twitter: www.twitter.com/Chueyee15  Find Us Online:  * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com  Music:  * “Clap Along” by Auditionauti: https://audionautix.com * Epidemic Sound: https://www.epidemicsound.com/  This Episode’s Sponsor: 

My guest today is Ken Roshkoff, President at AMC Global (formerly Attitude Measurement Corporation).  Founded in 1989, AMC Global was founded on their proprietary Purchaser Follow-up tool which gathers feedback from REAL PURCHASERS of new or restaged products immediately following launch. Find Ken Online: LinkedIn: https://www.linkedin.com/in/ken-roshkoff-a7b1116  Twitter: https://twitter.com/KRoshkoff  Website: https://amcglobal.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit

This episode was recorded in March 2020. My guest today is Steve Kantscheidt, Founder & CEO at Humantel. Founded in 2020, Humantel conducts large scale longitudinal studies designed to uncover hidden motivations of consumers including feedback from 100,000+ people across 50 countries, per channel, per year.  Prior to founding Humantel, Steve has held senior research positions at Latitude Research, Universal Music Group, Showtime Networks. Additionally, he founded THREE Group, an independent marketing and brand consultancy, and operated as its CEO for 11 years. Find Steve Online: LinkedIn: https://www.linkedin.com/in/stevekantscheidt Website: https://www.humantel.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking,

My guest today is Oliver Sweet, Head of Ethnography, Ipsos MORI.  Founded in 1975, Ipsos is a multinational market research and consulting firm with headquarters in Paris, France. In October 2011, Ipsos acquired Synovate, making Ipsos the world’s third-largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people. Prior to joining Ipsos in 2007, Oliver served as a Parliamentary Researcher.  Find Oliver Online: LinkedIn: https://www.linkedin.com/in/oliver-sweet-73671018/  Website: https://www.ipsos.com Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil  Twitter: www.twitter.com/jaminbrazil   Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. [00:00:00] JAMIN BRAZIL: Hi everyone. I'm Jamin Brazil,

2020 will be known for many things. Including the rise in the number of podcast.  Infact, currently 37% of Americans Listen to Podcasts Monthly and in 2020, for the first time, more than 100 million Americans listen to at least one podcast each month. Today we are going to hear from six podcasters about our outlook for market research in 2021.  Referenced Guests:  * David Paull* Hosts the Insights Association’s Audible Insights podcast. With quick-take conversations during industry events and longer-form interviews with industry leaders, Audible Insights keeps you up-to-date with the market research industry, the latest methods and techniques, and trends for the future.* Podcast: https://engagious.com/insights-association-podcasts * LinkedIn: www.linkedin.com/in/davidpaull * Twitter: https://twitter.com/davidpaull * Kathryn Korostoff* Hosts Conversations for Research Rockstars, a video podcast dedicated to advancing the work--and careers--of Market Research & Insights professionals. With over 1,000 subscribers, topics include research methods, best practices, and research-on-research. And many episodes include links to related templates and tools. Kathryn believes it: Inside every market researcher, is a Research Rockstar! * Podcast: https://www.youtube.com/channel/UCC0S4qBN9Fhl_LzKJJfjs4g * LinkedIn: https://www.linkedin.com/in/kkorostoff * Twitter: https://twitter.com/KathrynOnData * Merrill Dubrow* The host of the On the M/A/R/C Podcast. It completed its first year with 56 episodes. Each episode is unscripted, unrehearsed, and uncensored with plenty of takeaways from his amazing guests which includes a mix of professional athletes, insight leaders, and CEOs.* Podcast: https://www.marcresearch.com/#podcast * LinkedIn: https://www.linkedin.com/in/merrilldubrow * Twitter: https://twitter.com/merrilldubrow * Sima Vasa* The creator and host of the Data Gurus podcast with over 115 episodes. The mission of Data Gurus is to bring you a real-life and objective perspective on what’s happening in the data ecosystem. Sima’s goal is to help listeners understand how successful companies and individuals in this niche navigate through the sea of change. Sima’s guests include leaders, practitioners, change agents and investors in the data ecosystem. * Podcast: https://www.infinity-2.com/podcasts* LinkedIn: https://www.linkedin.com/in/simavasa* Twitter: https://twitter.com/simavasa * Stephen Griffiths* Hosts the diggingforinsights podcast, a marketing & career podcast with advice from insights leaders at companies like Nestle & Ipsos. As a client-side researcher at General Mills,

My guest today is Kristin Luck, founder and managing partner of ScaleHouse.  ScaleHouse is a management consultancy that provides a range of advisory services for companies aiming for exponential growth.  Prior to founding ScaleHouse, Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003; and founded Forefront Consulting Group, a research technology firm that was acquired by Decipher.  Find Kristin Online: LinkedIn: https://www.linkedin.com/in/kristinluck  Twitter: https://twitter.com/kristinluck  Website: https://www.scalehouse.consulting  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  When Satan Met 2020: https://www.youtube.com/watch?v=zkbS-lt39SI 

My guests today are Dominic Carter, CEO, and Debbie Howard, Chairman, of The Carter Group.  Founded in 1989, The Carter Group is a strategic market research agency that has been helping clients engage with consumers and businesses in Japan.  Prior to joining The Carter Group, Dominic served as the Managing Director of Japan for Millard Brown and Debbie is the President Emeritus of the American Chamber of Commerce in Japan.  Find Dominic Online: LinkedIn: https://www.linkedin.com/in/dominic-carter-404b62/ Twitter: https://twitter.com/carterjmrm  Website: https://the-carter-group.com  Find Debbie Online: LinkedIn: https://www.linkedin.com/in/debbiehoward  Twitter: https://twitter.com/carterjmrn  Website: https://the-carter-group.com  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu,

This episode of the Happy Market Research Podcast was recorded in July 2020. My guest today is Daniel Stradtman VP of Consumer & Market Insights at The Lubrizol Corporation, a Berkshire Hathaway Company The Lubrizol Corporation is a provider of specialty chemicals for the transportation, industrial, and consumer markets. These products include many different types of additives from transportation-related fluids like engine oils to personal care products, pharmaceuticals and medical devices Since 2011, Lubrizol has been a subsidiary of Berkshire Hathaway. It generated $7 billion in revenue and has an employee headcount of approximately 8,300 people globally. Prior to joining Lubrizol, Dan started his career as a research project manager for a non-profit. Since then he has served as Director of Consumer Insights & Strategy at Walmart, Director of Brand and Comms at Kantar TNS, and the VP of Market Insights, Analytics, and Strategy of GE. Find Daniel Online: LinkedIn: https://www.linkedin.com/in/danstradtman  Twitter: https://twitter.com/insightdan Website: https://www.lubrizol.com  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymo...

This episode of the Happy Market Research Podcast was recorded in June 2020. In this episode, we’ll hear from Aaron Burcell, CEO of methinks on his opinions and experiences about diversity in consumer insights.  Find Aaron Online:

My guest today is Adam Froman, Founder & CEO of Delvinia.  Founded in 1998, Delvinia is a Canadian based Group of Companies that provide technology-enabled consumer insight and data collection solutions including Methodify, AskingCanadians,

My guest today is Dom Boyd, Kantar Managing Director, UK.  Kantar was founded in 1992 and characterizes itself as a "data, insights and consulting company." It has more than 30,000 employees working in 100 countries in various research disciplines,

In this episode, we’ll be providing tips on how to add strategy to market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests.  Referenced Guests: Dan Stradtman, VP,

This episode is in partnership with MrWeb’s Data Visualization segment and was recorded on April 30, 2020. Since then the merger of Dapresy and Confirmit has progressed significantly. Details of the new company's structure and approach will be announce...