Health Podcast Show

What if your podcast could create 52 high-value conversations each year with people who would never take your sales call? Greg Wasserman, Head of Relationships at RSS.com, argues that healthcare organizations need to stop chasing downloads and start building relationships through podcasting. Drawing from his experience across media sales and podcast hosting, Greg reveals that the real value isn't sponsorship revenue—it's transforming cold prospects into warm connections through the power of being a podcast host. He challenges healthcare professionals to shift from "give me your attention" content to "take me with you" audio that fits into busy lives, emphasizing that smart packaging and compelling titles matter more than expensive studio equipment. With 30% of podcast listening happening outside Apple and Spotify, Greg advocates for broad distribution strategies that prioritize relationship-building over vanity metrics. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠⁠healthpodcastsummit.com⁠⁠ Resources Mentioned Connect with Greg Wasserman on LinkedIn: https://www.linkedin.com/in/gregwasserman/ If you have an existing podcast, you can switch to RSS.com and get 6 months free: https://rss.com/switch-to-rss If you don’t have a podcast and want to start one,go to RSS.com. It’s free to sign up, no credit card required, and you can use promo code RSSSTARTNOW for one month free. Connect with Dan Kendall • LinkedIn: ⁠⁠https://linkedin.com/in/dankendall⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • Sign up for our Newsletter: ⁠⁠https://healthpodcast.org/newsletter⁠⁠ • LinkedIn: ⁠⁠https://www.linkedin.com/company/healthpodcastorg/⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠https://HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠https://HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com⁠⁠ • Health Podcast Summit - ⁠⁠https://HealthPodcastSummit.com⁠⁠ Health Content Integrity Pledge • ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠Health Podcast Show⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

How do you go from recording in borrowed conference rooms with equipment in a shopping bag to one of the top five pediatric podcasts in the world? Jessie Cohen and Melanie Douglass from Children's Hospital Colorado did exactly that, building a homegrown podcast experiment into a show with over 2 million downloads across 187 countries. Now operating from a dedicated studio, they reach primary care providers across their seven-state region and beyond by applying journalistic storytelling techniques that create deeper trust and engagement than traditional medical education formats. Cohen, a former national correspondent, encourages doctors to go beyond the white coat and share the human experiences that shape their practice. In this session, they'll share how they turned grassroots passion into global impact. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠healthpodcastsummit.com⁠⁠ Chapters00:00 Intro  02:03 Meet the Team and Charting Pediatrics  04:47 Top Five Pediatric Podcast Worldwide  06:18 Why Podcasting for Physician Relations  08:27 Target Audience and Secondary Listeners  11:23 Spanish Language Podcast Launch  16:08 Evolution from Part-Time to Dedicated Resources  18:52 Jesse's Journalism Background and Transition  21:47 Dedicated Personnel and Equipment Challenges  23:42 Building the Studio  25:17 Live Events Strategy  27:38 Strong Storytelling Beyond the White Coat  30:04 Dr. Lori Sherlock's Vulnerable Story  32:51 Trusted Education and Hospital Reputation  35:12 Heart Institute Promotion Campaign  37:54 Recording and Editing Advertisements  39:08 Dynamic Ad Insertion Discussion  42:11 Listener Testimonial from Auburn Student  46:04 ROI and Strategic Planning  48:37 How to Get Started Advice  51:06 Where to Find Charting Pediatrics Resources Mentioned Connect with Jessie Cohen on LinkedIn: ⁠https://www.linkedin.com/in/jessie-cohen-ba9b30b1/⁠ Connect with Melanie Douglass on LinkedIn: ⁠https://www.linkedin.com/in/melanie-douglass-mba-72916843/⁠ ⁠Charting Pediatrics podcast⁠ (all platforms) ⁠Pediatrics en Línea⁠ - Spanish language sister podcast ⁠2024 Podcast Hype video Connect with Dan Kendall • LinkedIn: ⁠⁠https://linkedin.com/in/dankendall⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • Sign up for our Newsletter: ⁠⁠https://healthpodcast.org/newsletter⁠⁠ • LinkedIn: ⁠⁠https://www.linkedin.com/company/healthpodcastorg/⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠https://HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠https://HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com⁠⁠ • Health Podcast Summit - ⁠⁠https://HealthPodcastSummit.com⁠⁠ Health Content Integrity Pledge • ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠Health Podcast Show⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

How do you connect distributed field staff with leadership when they're on the road between appointments? Kristen Griffiths, Associate Director of Communications & Patient Advocacy at Incyte, found the answer with an internal podcast called "The Connection Lab." After survey data showed employees wanted more leadership visibility, Griffiths developed what she calls "culture on demand"—an audio-first solution that lets field representatives connect with executives during drive time. The podcast features leaders sharing personal stories that create authentic connections written communications never could, like an executive revealing how a family member's chronic illness inspired her pharmaceutical career. In this session, Griffiths reveals how she transformed employee engagement through the simple power of human storytelling. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠⁠healthpodcastsummit.com⁠⁠⁠ Chapters 00:00 - Intro 04:57 - Authentic Leadership Connections 06:35 - Early Marketing to Modern Podcasting 12:46 - Inspiring Stories Building Connections 14:07 - Internal Podcast Drives Sales Connection 17:53 - Private Podcasting for Pharmaceuticals 21:56 - Use Cases for Podcasts 23:45 - Kristen Shares Podcast Insights Resources Mentioned Connect with Kristen Griffiths on LinkedIn: ⁠https://www.linkedin.com/in/kristen-griffiths-19b8ba3/⁠ Learn more about Incyte:⁠ https://www.incyte.com Connect with Dan Kendall • LinkedIn: ⁠⁠https://linkedin.com/in/dankendall⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • Sign up for our Newsletter: ⁠⁠https://healthpodcast.org/newsletter⁠⁠ • LinkedIn: ⁠⁠https://www.linkedin.com/company/healthpodcastorg/⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠https://HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠https://HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com⁠⁠ • Health Podcast Summit - ⁠⁠https://HealthPodcastSummit.com⁠⁠ Health Content Integrity Pledge • ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠Health Podcast Show⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

What if the best place to launch a healthcare podcast was a coffee table at a trade show? That's exactly what Dan Cottrell (The Podcast Guys) and Sejal Patel (Insulet) did with "Beyond the Bolus," growing it from a makeshift recording space at ADA's New Orleans conference to over 100,000 downloads in four years. Sejal reveals how she convinced skeptical stakeholders to invest in untested audio content for HCPs, while Dan explains the strategic advantage of capturing thought leaders at conferences where they're already gathered. With medical team members present during recordings to flag compliance concerns in real-time, they've built a model that's both compliant and creative - opening doors to KOL conversations that wouldn't happen otherwise. This session reveals how to turn a tiny corner of a trade show booth into a powerful channel for thought leadership. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠healthpodcastsummit.com⁠⁠ Chapters 00:00 Intro 02:30 Why Start a Podcast for HCPs? 05:45 Finding the Right Production Partner 08:30 Dan's Perspective on Working with Insulet 11:15 Defining the Target Audience 14:00 Selling the Podcast Internally 17:30 Recording at Conferences Strategy 21:45 MLR Process and Medical Team Involvement 25:00 Launch Strategy and Promotion 29:15 Sales Rep Integration and Leave Behinds 33:00 Distribution and Marketing Clips 37:00 On-Site Recording Benefits 41:30 Creating Theater at Conference Booths 45:00 Investment and ROI Discussion 49:30 Long-Term Strategy and Brand Affinity 53:00 Reaching 100K Downloads 56:00 Advice for Starting a Healthcare Podcast Resources Mentioned The Podcast Guys Beyond the Bolus Podcast - Insulet's HCP-focused podcast (100,000+ downloads) Connect with Dan Cottrell on LinkedIn: https://www.linkedin.com/in/dancottrelluk/ Connect with Sejal Patel on LinkedIn: https://www.linkedin.com/in/sejal-shah-/  Connect with Dan Kendall • LinkedIn: ⁠⁠https://linkedin.com/in/dankendall⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • Sign up for our Newsletter: ⁠⁠https://healthpodcast.org/newsletter⁠⁠ • LinkedIn: ⁠⁠https://www.linkedin.com/company/healthpodcastorg/⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠https://HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠https://HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com⁠⁠ • Health Podcast Summit - ⁠⁠https://HealthPodcastSummit.com⁠⁠ Health Content Integrity Pledge • ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠Health Podcast Show⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

How do physicians cut through 2 million annual medical publications to stay current? Dr. Hansa Bhargava, Chief Clinical Strategy and Innovation Officer at Healio, has the answer: podcasts that transform medical education for time-strapped doctors who can learn while commuting or exercising. With over 11 years of clinical practice before transitioning to medical media, Dr. Bhargava hosts "Physicianary," an Apex Award-winning podcast that's part of Healio's multimodal strategy to reach busy healthcare providers. But she's also navigating critical challenges—from balancing AI-generated content with trust and authenticity in an era of voice cloning, to competing with platforms like TikTok where 30% of people under 30 get their health information. In this session, Dr. Bhargava explores how conversational podcasts provide essential human connection in an increasingly isolated digital world and offer an antidote to doom scrolling through purposeful audio consumption. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠healthpodcastsummit.com⁠⁠ Chapters 00:00 Intro 02:30 Podcast Focus on Medical Innovation 05:45 From Clinical Practice to Medical Media 09:00 Helio's Multimodal Communication Strategy 12:15 Dr. Google and Patient Empowerment 15:45 Why Podcasting Matters for Human Connection 19:30 Media Consumption and Mental Health 23:00 Content Creation and Topic Selection 26:15 Apex Award and Audience Response 29:30 Podcasts as a Solution to Physician Burnout 32:45 Repurposing Podcast Content 36:00 AI in Podcasting: Opportunities and Threats 40:30 Trust and Credibility in Health Content 44:30 Where to Find Dr. Bhargava Resources Mentioned Connect with Dr. Hansa Bhargava on LinkedIn: https://www.linkedin.com/in/hansa-bhargava-mdd-752a463a/ ⁠Healio⁠ - Over 100-year-old medical information organization with digital platform ⁠Healio AI tool⁠ - Large language model launching September at Fierce Healthcare Connect with Dan Kendall • LinkedIn: ⁠⁠https://linkedin.com/in/dankendall⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • Sign up for our Newsletter: ⁠⁠https://healthpodcast.org/newsletter⁠⁠ • LinkedIn: ⁠⁠https://www.linkedin.com/company/healthpodcastorg/⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠https://HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠https://HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com⁠⁠ • Health Podcast Summit - ⁠⁠https://HealthPodcastSummit.com⁠⁠ Health Content Integrity Pledge • ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠Health Podcast Show⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

What if discovering your podcast listeners weren't actually listening could be the best thing to happen to your show? That's exactly what happened to Dan Gorenstein and Jessica Silverman of Tradeoffs, an award-winning nonprofit health policy news organization. When Silverman discovered supporters were skimming transcripts instead of listening, they pivoted from "Tradeoffs the podcast" to "Tradeoffs the nonprofit newsroom"—expanding into newsletters, digital articles, and live events. The result? A multi-channel operation reaching 235,000 monthly downloads from 150,000 unique listeners, with their work appearing in 70+ university classrooms and influencing federal legislation. In this session, they'll reveal how they made this transformation work. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠healthpodcastsummit.com⁠⁠ Chapters 00:00 - Intro 05:57 - Centering Journalism in Healthcare 08:51 - Simplifying Healthcare Information 13:16 - Contextualizing Stories Through Data 17:25 - Rethinking Reporting for Accessibility 18:35 - Accessible, Trustworthy Journalism Shift 23:50 - Podcast Audience Insights & Trends 25:59 - Live Events Versus Podcast Episodes 29:18 - Creative Engagement in Storytelling 33:52 - Live Podcasts at Events 34:39 - Measuring Impact, Reach, Engagement 38:14 - Driving Health Policy Through Research 44:16 - Diversifying Revenue for Journalism Sustainability 46:15 - Nonprofit Journalism's Challenges Explained Resources Mentioned Connect with Dan Gorenstein on LinkedIn: ⁠https://www.linkedin.com/in/dan-gorenstein-8a46096b/⁠ Connect with Jessica Silverman on LinkedIn: ⁠https://www.linkedin.com/in/jessicarsilverman/⁠ Connect with Tradeoffs:⁠ tradeoffs.org⁠ |⁠ Donate⁠   ⁠Tradeoffs website and podcast⁠ - 35-40 episodes annually, 20-25 minutes each ⁠Tradeoffs' free weekly newsletter⁠ ⁠NPR ONE⁠ - Primary distribution platform  Connect with Dan Kendall • LinkedIn: ⁠⁠https://linkedin.com/in/dankendall⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • Sign up for our Newsletter: ⁠⁠https://healthpodcast.org/newsletter⁠⁠ • LinkedIn: ⁠⁠https://www.linkedin.com/company/healthpodcastorg/⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠https://HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠https://HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com⁠⁠ • Health Podcast Summit - ⁠⁠https://HealthPodcastSummit.com⁠⁠ Health Content Integrity Pledge • ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠Health Podcast Show⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

What if the future of medical publishing revenue isn't in journals at all, but in the voices reading them? Chris Kohler, Vice President of Publications at the American Diabetes Association, oversees publications reaching 13 million unique visitors annually while managing four peer-reviewed journals and a growing podcast portfolio serving 144 million Americans affected by diabetes. Twelve years after a 2013 editorial board conversation about reaching time-pressed clinicians, Chris has built four distinct podcasts—from biomedical research to patient education—that now generate sought-after sponsorship opportunities, diversifying revenue streams as traditional publishing advertising and reprints decline. With hosts recognized by voice alone at scientific sessions and a fifth podcast launching in 2026, Chris demonstrates how audio content amplifies scientific publishing's reach beyond the page. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠healthpodcastsummit.com⁠⁠ Chapters 00:00 - Intro 03:49 - American Diabetes Publishing Overview 09:25 - Reaching Clinicians Through Podcasts 13:43 - ADA Member Spotlight and Updates 17:34 - Monetizing Diabetes Podcasts Successfully 19:46 - Adding Podcasts to Drive Impact 22:49 - Efficient Educational Brand Alignment 27:43 - Building Audience & Monetizing Content 30:19 - Exploring Diabetes Resources Resources Mentioned Diabetes Journals Platform - 13 million annual unique visitors Diabetes Day by Day - Patient and caregiver education Diabetes Care On Air - Clinical research author interviews Diabetes Bio - Biomedical research highlights ADA Standards of Medical Care in Diabetes - Annual evidence-based recommendations ADA Scientific Sessions - 85+ year annual meeting Connect with Chris Kohler on LinkedIn: https://www.linkedin.com/in/christiankohler/ Connect with Dan Kendall • LinkedIn: ⁠⁠https://linkedin.com/in/dankendall⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • Sign up for our Newsletter: ⁠⁠https://healthpodcast.org/newsletter⁠⁠ • LinkedIn: ⁠⁠https://www.linkedin.com/company/healthpodcastorg/⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠https://HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠https://HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com⁠⁠ • Health Podcast Summit - ⁠⁠https://HealthPodcastSummit.com⁠⁠ Health Content Integrity Pledge • ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠Health Podcast Show⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

Healthcare finally has a level playing field in podcasting, but most organizations are still sitting on the sidelines. Bryan Barletta, newly appointed President of the combined Sounds Profitable and Podcast Movement organization, reveals why waiting for other industries to perfect the model is the wrong strategy. His key insight shifts how you measure success: treat podcasting as the "deepest aspect of your funnel" for true ROI. Bryan settles the video-versus-audio debate with one example. Taylor Swift called a YouTube livestream a podcast and audiences agreed with her. The format doesn't matter anymore. His research uncovers a massive opportunity: 40% of people who've ever listened to podcasts aren't monthly consumers yet. Learn why taking calculated risks in podcasting actually matters now and how to structure your strategy around funnel depth instead of vanity metrics. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠healthpodcastsummit.com Chapters 00:00 - Intro 04:42 - Amplifying Industry Through Acquisition 07:58 - Making Events Free and Accessible 10:04 - Repurposing Content for Marketing 14:17 - Accelerating Research Accessibility 16:57 - Companion Podcasts: Brand and Community 22:16 - Podcasting's Open Distribution Future 24:20 - Podcasting Tips for Beginners & Veterans 30:06 - Challenges of Marketing Risks 32:23 - Collaborating for Creator-Centric Events 34:57 - Health Podcast Festival & Awards Resources Mentioned Sounds Profitable website and newsletter  Podcast Movement events  Quarterly Research reports - Free access to advertising perception and listener consumption studies Connect with Bryan Barletta on LinkedIn: https://www.linkedin.com/in/bryanbarletta/ Connect with Dan Kendall • LinkedIn: ⁠⁠https://linkedin.com/in/dankendall⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • Sign up for our Newsletter: ⁠⁠https://healthpodcast.org/newsletter⁠⁠ • LinkedIn: ⁠⁠https://www.linkedin.com/company/healthpodcastorg/⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠https://HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠https://HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com⁠⁠ • Health Podcast Summit - ⁠⁠https://HealthPodcastSummit.com⁠⁠ Health Content Integrity Pledge • ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠Health Podcast Show⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

Four of five leading AI models can be manipulated to spread health misinformation 100% of the time. Brinleigh Murphy-Reuter, CEO and Founder of Science To People, reveals how to use AI for health content without sacrificing accuracy. She built purpose-built AI that translates peer-reviewed science into creator-friendly content while matching each creator's unique voice and tone. A Harvard study showed her the opportunity. TikTok influencers who received evidence-based toolkits gained 500,000 additional views. Brinleigh shares how she created a "can opener for science communication" that pulls from curated academic sources instead of generic AI training data. Learn how to flip traditional public health communication from push to pull. Creators can generate accurate health content in their authentic voice without waiting for PDFs from health organizations. Discover the framework for maintaining scientific integrity while speaking like a human. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠healthpodcastsummit.com Chapters 00:00 Intro 02:03 Introducing Brinley Murphy Reuter and Science to People 03:47 The Trust Crisis in Health Information 05:42 AI's Rapid Impact on Content and Discovery 06:40 The Harvard Study That Inspired Everything 08:23 Flipping the Model: Pull vs Push Information 10:14 Why ChatGPT and Claude Aren't Enough 11:48 The Can Opener Analogy for Purpose-Built AI 13:17 Health Communication AI and Curated Data 16:04 RAG Models Explained: Limiting the Bag of Words 18:09 Research on Manipulating AI for Misinformation 20:53 How Science to People's Platform Will Actually Work 23:11 Why Start with Creators Instead of the General Public 26:18 The Avatar Question: Real Humans vs AI Personas 29:14 When AI Interaction Actually Helps People Open Up 31:07 Building Purpose-Built AI for Specific Needs 32:16 Getting Involved: Pilots, Partnerships, and Next Steps Resources Mentioned Science To People Website - Main platform and newsletter signup Science To People podcast  Digital Opinion Leadership in the Age of Social Media and Generative AI: A Vision for the Future of Health Communication Science - National Academy of Medicine Press Article (August 25, 2025) by Murphy-Reuter and Dr. Burke-Garcia A playbook for partnering with TikTok creators on public health communication campaigns - Original TikTok influencer study from Harvard T.H. Chan School of Public Health Connect with Dan Kendall • LinkedIn: ⁠⁠https://linkedin.com/in/dankendall⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • Sign up for our Newsletter: ⁠⁠https://healthpodcast.org/newsletter⁠⁠ • LinkedIn: ⁠⁠https://www.linkedin.com/company/healthpodcastorg/⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠https://HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠https://HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com⁠⁠ • Health Podcast Summit - ⁠⁠https://HealthPodcastSummit.com⁠⁠ Health Content Integrity Pledge • ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠Health Podcast Show⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

Why does reaching the right 200 healthcare leaders beat reaching 200,000 random listeners? James Cridland, Editor of Podnews and veteran BBC radio journalist, calls it the "niche paradox." Healthcare podcasts win by super-serving specific patient populations instead of chasing mass audiences. James draws from 773 million weekly hours of U.S. podcast consumption data. Specialized medical content beats broad wellness topics every time. His philosophy is simple: podcasts are "something for your ears when your eyes are busy." His own Podnews Weekly Review proves the model works. The show gets modest downloads but reaches exactly the right senior industry leaders. Great audio works while listeners drive, exercise, or multitask. That makes it perfect for time-poor healthcare professionals and patients seeking information during their daily routines. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠healthpodcastsummit.com Chapters 00:00 - Intro 02:37 - Data Sources Beyond Edison Research 06:18 - The 773 Million Hour Metric 08:52 - "Something for Your Ears When Your Eyes Are Busy" 12:23 - The Audio vs Video Debate 17:34 - Podcast Movement 2026 in New York 18:16 - The Niche Paradox: Why Smaller Can Be Better 21:58 - Discoverability Through Word of Mouth and Search 25:43 - Advertising Strategies and Host-Read Ads 29:11 - Producing the Pod News Weekly Review 31:47 - Making Healthcare Content Searchable and Timeless 33:21 - Where to Find James and Pod News Resources Mentioned Podnews Daily Newsletter: https://podnews.net Pod News Weekly Review (90-minute Friday podcast with Sam Sethi) Podcast Business Journal: https://podcastbusinessjournal.com/data Mastodon: Search for James Cridland OP3 - Open data analytics tool for podcast metrics Apple Podcast Connect - Platform analytics for creators Spotify for Creators - Detailed consumption data Clean Feed - Audio-only interview recording tool Hindenburg - Professional audio editing software Connect with Dan Kendall • LinkedIn: ⁠⁠https://linkedin.com/in/dankendall⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • Sign up for our Newsletter: ⁠⁠https://healthpodcast.org/newsletter⁠⁠ • LinkedIn: ⁠⁠https://www.linkedin.com/company/healthpodcastorg/⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠https://HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠https://HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com⁠⁠ • Health Podcast Summit - ⁠⁠https://HealthPodcastSummit.com⁠⁠ Health Content Integrity Pledge • ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠Health Podcast Show⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

When BetterHelp started testing podcast ads in 2017, they discovered something unexpected: listeners actually felt grateful for their sponsorship messages. Five years and 5 million users later, the world's largest online therapy platform made the leap from advertiser to content creator with "Mind If We Talk," filling a critical gap by combining raw personal stories with clinical feedback in single episodes. Brittany Clevenger, Senior Director of Growth Marketing at BetterHelp, and Emily Rudder, VP of Acast Creative Studios, reveal how their health podcast now averages over 75,000 downloads per episode and earned a Signal Award nomination. They share why audio tactics converted more listeners than Instagram ever could, why masculinity emerged as one of the most searched mental health topics, and why healthcare brands need testing mindsets over perfect plans. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠healthpodcastsummit.com Chapters 00:00 - Intro 05:39 - BetterHelp's Podcast Growth Journey 07:18 - Advertising Strategies and Attribution Insights 10:05 - Unlocking Podcasting's Global Potential 13:55 - Collaborative Growth in Podcasting 18:43 - Power of Podcasts in Marketing 22:40 - Expanding Access to Mental Wellness 25:43 - Global Advertising in Audio Markets 29:35 - Exploring Struggles with Expert Insight 30:58 - Seasonal Podcast Strategy Insights 34:13 - Foundational Content for Deeper Exploration 40:38 - YouTube Focus for Next Season 41:46 - Data-Driven Health Podcast Success 45:47 - Testing Mindset Transforms Advertising 49:33 - Healthcare Podcasts: Expanding Impact Potential Resources Mentioned BetterHelp - www.betterhelp.com Mind If We Talk podcast - BetterHelp's mental health show Acast  Connect with Emily Rudder on LinkedIn: https://www.linkedin.com/in/emily-rudder/ Connect with Brittany Clevenger on LinkedIn: https://www.linkedin.com/in/brittanyclevenger/ Connect with Dan Kendall • LinkedIn: ⁠⁠https://linkedin.com/in/dankendall⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • Sign up for our Newsletter: ⁠⁠https://healthpodcast.org/newsletter⁠⁠ • LinkedIn: ⁠⁠https://www.linkedin.com/company/healthpodcastorg/⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠https://HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠https://HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com⁠⁠ • Health Podcast Summit - ⁠⁠https://HealthPodcastSummit.com⁠⁠ Health Content Integrity Pledge • ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠Health Podcast Show⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

What if healthcare's biggest marketing problem isn't budget or distribution, but a fundamental refusal to earn attention? Steve Pratt, author of "Earn It: Unconventional Strategies for Brave Marketers," reveals how healthcare organizations must abandon interruption-based marketing and embrace creative bravery (making content worth recommending even if you weren't involved) to compete with misinformation. Drawing from years helping major brands create successful health podcasts, Steve demonstrates why exceptional episodes beat constant mediocre content and why marketing deserves equal resources to production. He challenges healthcare communicators to use the same storytelling techniques that make misinformation compelling, arguing that storytelling is "the sugar that makes the medicine go down." This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠healthpodcastsummit.com Chapters 00:00 - Intro 03:55 - Health, Podcasts, and Purpose 06:58 - Jobs-to-Be-Done in Podcasting 12:23 - Be Authentic, Own Your Format 14:21 - Crafting Engaging Podcast Openings 20:04 - Podcast Strategy Essentials 22:33 - Podcast Strategy Beyond Ads 26:33 - Starting Small with Podcasts 29:12 - Podcasting Builds Deep Engagement 32:04 - Identifying Your Podcast Audience 34:39 - Maximize Podcast Audience Reach 37:49 - Medical Media vs Misinformation 41:24 - Earn It: Steve's Journey Resources Mentioned Connect with Steve Pratt on LinkedIn: https://www.linkedin.com/in/steveprattca/ Book: "Earn It: Unconventional Strategies for Brave Marketers" by Steve Pratt Download or listen to the first chapter of Earn It: https://www.stevepratt.com/earnit-email Website: stevepratt.com The Midlife Field Guide - New experimental project Connect with Dan Kendall • LinkedIn: ⁠⁠https://linkedin.com/in/dankendall⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • Sign up for our Newsletter: ⁠⁠https://healthpodcast.org/newsletter⁠⁠ • LinkedIn: ⁠⁠https://www.linkedin.com/company/healthpodcastorg/⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠https://HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠https://HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com⁠⁠ • Health Podcast Summit - ⁠⁠https://HealthPodcastSummit.com⁠⁠ Health Content Integrity Pledge • ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠Health Podcast Show⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

Shawna Butler, RN MBA and host of the SEE YOU NOW podcast, transforms continuing education from a compliance checkbox into storytelling that connects nurses to healthcare's biggest challenges. Launched in 2020 as the Year of the Nurse collided with the pandemic, her approach starts with unmet needs and finds the innovators addressing them (from preventing post-op deaths with toothbrushes to creating prenatal care for fathers). Shawna records 90-minute conversations that become carefully crafted episodes with custom music and strategic silence, bundling them around themes like advocacy and mental health to meet CE standards without sacrificing the human story. She's making conference content from venues like Aspen Ideas Health accessible to nurses everywhere. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠healthpodcastsummit.com Chapters 00:00 - Intro 03:51 - Human-Centered Storytelling in Healthcare 09:45 - Health Podcasts: Building Trust 13:09 - Podcasts Bridging Health and Awareness 16:33 - Content Planning and Strategy 18:42 - Discovery Through Conversation 22:29 - Health Podcast Education Innovation 26:44 - Tackling Black Men's Health 28:57 - Creating Podcasts to Share Ideas 31:57 - Podcast Collaboration and Audience Insights 35:44 - Accessible Health Insights Podcast 39:51 - Immersive Storytelling Through Connection 43:59 - Power of Stories and Data Resources Mentioned Connect with Shawna Butler on LinkedIn: https://www.linkedin.com/in/shawnabutlerrn/ SEE YOU NOW Podcast - Available on major platforms CE Credits - nursingworld.org/continuing-education Book: "Taking Care: The Story of Nursing and Its Power to Change Our World" by Sarah DiGregorio Connect with Dan Kendall • LinkedIn: ⁠⁠https://linkedin.com/in/dankendall⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • Sign up for our Newsletter: ⁠⁠https://healthpodcast.org/newsletter⁠⁠ • LinkedIn: ⁠⁠https://www.linkedin.com/company/healthpodcastorg/⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠https://HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠https://HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com⁠⁠ • Health Podcast Summit - ⁠⁠https://HealthPodcastSummit.com⁠⁠ Health Content Integrity Pledge • ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠Health Podcast Show⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

What happens when you stop correcting "misinformation" and start building relationships with people who don't trust science? Emmy-winning journalist Brinda Adhikari, former executive producer for Jon Stewart, launched "Why Should I Trust You?" to bring skeptics and scientists together without fact-checking or debating. Her longest episodes (over two hours of dialogue between the Make America Healthy Again movement and public health experts) became her most downloaded, sparking real-world impact from East Palestine, Ohio to changed patient communication. With 40 episodes since January 2025, she's proving that building trust requires letting go of control. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠healthpodcastsummit.com⁠⁠ Chapters 00:00 - Intro 03:53 - Trust Crisis in Science 07:33 - Launching an Agile Health Podcast 12:49 - Accountability in Journalism 16:37 - Creating a Fair Conversation Platform 18:54 - Build While Fighting 21:15 - Understanding Problems and Solutions 27:01 - Judging Motives: Pharma vs Influencers 33:37 - Podcast as Community Catalyst 36:34 - Support Health Podcast Movement 38:46 - Building Relationships for Community Dialogue Resources Mentioned Why Should I Trust You? Podcast - Available on all major platforms Why Should I Trust You? Substack - $50/year to support the team Instagram: @whyshouldItrustyoupod Connect with Brinda Adhikari: https://www.linkedin.com/in/brinda-adhikari-0085b237/ Connect with Dan Kendall • LinkedIn: ⁠⁠https://linkedin.com/in/dankendall⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • Sign up for our Newsletter: ⁠⁠https://healthpodcast.org/newsletter⁠⁠ • LinkedIn: ⁠⁠https://www.linkedin.com/company/healthpodcastorg/⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠https://HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠https://HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com⁠⁠ • Health Podcast Summit - ⁠⁠https://HealthPodcastSummit.com⁠⁠ Health Content Integrity Pledge • ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠Health Podcast Show⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

Why does health communication fail to change minds, even when the science is solid? Dr. Aaron Carroll, President and CEO of AcademyHealth, tackles the widespread breakdown in trust between medical experts and the public. Drawing from pandemic messaging failures and change management research, he exposes a fundamental flaw in traditional approaches and reveals how health podcasts can cut through the noise in ways other media simply can't. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: healthpodcastsummit.com Chapters 00:00 - Intro 04:44 - YouTube: Perfect for Explaining Why 09:05 - Cable News Limits Real Dialogue 10:32 - Explaining Mask Guidance Challenges 15:29 - Understanding Resistance to Change 17:24 - Rebuilding Trust Through Dialogue 22:51 - Collaborative Paths to Better Healthcare 24:58 - Healthcare: Balancing Trade-Offs 27:30 - Defending and Improving Science Policy Resources Mentioned AcademyHealth⁠ AcademyHealth Blog - Regular analysis of health research and policy Healthcare Triage Podcast - Long-form discussions on health topics Healthcare Triage YouTube Channel - Educational video series on health research and data Connect with Dan Kendall • LinkedIn: ⁠https://linkedin.com/in/dankendall⁠ • Instagram: ⁠https://instagram.com/healthtechdan⁠ Connect with HealthPodcast.Org • Sign up for our Newsletter: ⁠https://healthpodcast.org/newsletter⁠ • LinkedIn: ⁠https://www.linkedin.com/company/healthpodcastorg/⁠ • Instagram: ⁠https://instagram.com/healthpodcastorg⁠ • YouTube: ⁠https://www.youtube.com/@HealthPodcastOrg⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠https://HealthPodcastShow.com⁠ • Health Podcast Awards - ⁠https://HealthPodcastAwards.com⁠ • Health Podcast Library - ⁠https://HealthPodcastLibrary.com⁠ • Health Podcast Summit - ⁠https://HealthPodcastSummit.com⁠ Health Content Integrity Pledge • ⁠https://healthpodcast.org/health-content-integrity-pledge⁠ ⁠Health Podcast Show⁠ is part of ⁠HealthPodcast.Org⁠ // Brought to you by Mission Based Media

Are you working to reach audiences about health topics? Welcome to Health Podcast Show—a new series for professionals working across health and healthcare. Whether you're creating health podcasts, advertising to health audiences, educating stakeholders, or building omnichannel campaigns—this show features leaders showing you what actually works. Starting with speakers from the 2025 Health Podcast Summit and continuing with experts across content creation, advertising, education, technology, and clinical research—each episode delivers actionable insights to help you participate more effectively in this growing medium. Hosted by healthcare and podcast industry veteran Dan Kendall. Listen and follow now, and be a part of the health podcast conversation. Learn more at https://healthpodcast.org Get access to all the recordings from the 2025 Health Podcast Summit by signing up at https://healthpodcastsummit.com Connect with Dan Kendall • LinkedIn: https://linkedin.com/in/dankendall • Instagram: https://instagram.com/healthtechdan Connect with HealthPodcast.Org • Sign up for our Newsletter: https://healthpodcast.org/newsletter • LinkedIn: https://www.linkedin.com/company/healthpodcastorg/ • Instagram: https://instagram.com/healthpodcastorg • YouTube: https://www.youtube.com/@HealthPodcastOrg Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - https://HealthPodcastShow.com • Health Podcast Awards - https://HealthPodcastAwards.com • Health Podcast Library - https://HealthPodcastLibrary.com • Health Podcast Summit - https://HealthPodcastSummit.com Health Content Integrity Pledge • https://healthpodcast.org/health-content-integrity-pledge Health Podcast Show is part of HealthPodcast.Org // Brought to you by Mission Based Media