Holiday Pros | Mastering The Business of Christmas for Interior Designers, Lighting Professionals, and Holiday Decor Business Owners

Think the Christmas business is all tinsel and tree skirts? Think again. The money moves happen long before September.In this episode, Heather and Lindsay break down exactly what a successful holiday decorator should be doing right now — in the off-season — to set themselves up for a profitable, organized, and stress-free Christmas season. From taking deposits in January to shopping the design markets in Las Vegas, Dallas, and Atlanta, Heather pulls back the curtain on how she forecasts her entire season months in advance and why July is her personal "point of no return."They also dig into the commercial side of the business — resorts, casinos, venues — and why Q1 and Q2 are the perfect time to get your name on their radar (spoiler: your competitor already is). Lindsay shares what's happening behind the scenes at Christmas Callers and why the follow-up is where the real money lives.Plus — if you're brand new to this world and wondering where to even start — Heather lays out the two clear paths inside the Christmas Design Institute: the business route and the designer route. Because sometimes the smartest first move is just getting on someone else's crew and learning the ropes.Whether you're a seasoned decorator scaling to seven figures or someone who just discovered this industry exists, this episode will have you rethinking what "off-season" really means.In this episode:Why Heather starts booking clients in January — and the incentive that makes it workHow to shop design markets like a pro (and use that content to sell your clients)The July forecasting benchmark every holiday business owner needsCommercial clients vs. residential: what's different and what pays moreTwo ways to get started with the Christmas Design InstituteWhat Christmas Callers does and who it's really built forThe Christmas Design Institute was founded by Heather Lundervold to help you become an interior Holiday Designer.Choose Your Path:Path 1: Become a certified decorator and join the designer-for-hire programPath 2: Launch your own Christmas Business.Explore both at ChristmasDesignInstitute.comChristmas Callers was founded to solve one problem - Helping Holiday Professionals land commercial contracts. We pull lists, enrich data, and baby sit leads all to help you be in the right place at the right time.Book your consultation with us now at ChristmasCallers.com

What if you could make six figures in six weeks — doing something you absolutely love — and spend the rest of the year living your best life?Welcome to Holiday Pros: Mastering the Business of Christmas, the podcast where professional holiday decorator and Christmas industry pioneer Heather Lundervold and business systems strategist Lindsay Sutherland pull back the curtain on one of the most profitable — and best-kept — secrets in the service industry.Heather has been building a thriving luxury Christmas decorating business for over 26 years. Lindsay brings 20+ years of business automation, systems, and sales expertise. Together, they're on a mission to help creative entrepreneurs turn their love of all things Christmas into a serious, scalable, recession-proof business.Each week you'll get real talk on:How to launch and grow a Christmas decorating business from scratchThe systems and tech that free you from running everything yourselfHow to land commercial clients and scale to six (or seven!) figuresThe mindset shifts that separate hobbyists from Holiday ProsWhether you're a seasoned decorator ready to grow or someone who's never considered that Christmas could be a career — this podcast will change the way you think about the holiday season.The best time to start was last year. The second best time is right now. 🎄The Christmas Design Institute was founded by Heather Lundervold to help you become an interior Holiday Designer.Choose Your Path:Path 1: Become a certified decorator and join the designer-for-hire programPath 2: Launch your own Christmas Business.Explore both at ChristmasDesignInstitute.comChristmas Callers was founded to solve one problem - Helping Holiday Professionals land commercial contracts. We pull lists, enrich data, and baby sit leads all to help you be in the right place at the right time.Book your consultation with us now at ChristmasCallers.com