House of Brand with Torey Azure

In this episode, Brand Strategist Aaron Huskins joins Torey to talk about how you can use brand archetypes and other personification methods to help give life to your brand, both in its definition and in action through future messaging.

BrandCraft Creative Director Thomas Walsh sits down with Torey Azure to discuss a rarely talked about topic on House of Brand: your brand’s visual identity.

In this episode, Brand Strategist Aaron Huskins joins Torey to discuss the differences between branding for a product and branding for a service, and what professional services can learn from product brands to stand out from competitors. With vast experience in marketing for professional services at BrandCraft, Torey and Aaron are ready to bring the heat and help set you up for success. So, let’s get into it!

In Episode 12 of House of Brand, Kellie Easley is back to talk with Torey about the differences between core values and brand, how a company's values influence its brand, and to give tips and insights on how to define and uphold your organization's core values.

Jessi Miracle, award-winning Web Director at BrandCraft, joins Torey to discuss the importance of always prioritizing UX/UI, and messaging in web design in order to drive results for your business. Learn how that foundation starts with brand and translates into websites that convert in this episode of House of Brand. Let's get started.

In this episode of House of Brand, VP of Brand Strategy Paul Carew and Torey Azure dive into two critical topics for business growth: aligning your sales and marketing teams and building a strong brand foundation before launching your marketing efforts. Discover how sales and marketing alignment creates better leads, drives revenue, and ensures your teams speak the same language. Plus, learn why starting marketing without a clear brand strategy can lead to costly mistakes, inconsistent messaging, and frustration for your team and customers alike. Whether you’re taking a brand to market for the first time or looking to optimize your strategy, this episode is packed with actionable insights to help your business stand out in crowded industries like professional services and B2B.

In this week’s episode of House of Brand, our Creative Director Thomas Walsh joins us to discuss how we use design to reinforce your message and how to create distinct branded elements that help you stand out from your competitors. 

In this episode of House of Brand, we are joined by Paul Carew. Paul is the VP of Brand Strategy at BrandCraft and has decades of experience in marketing, advertising, design, entrepreneurship, and more. He'll give us insights on how to find the right fit for your brand's needs, how to best partner with your agency, and how to turn branding and design into a successful venture for your business moving into the future.

In this episode of House of Brand, we sit down with Chief Operations Officer of BrandCraft, Kellie Easley to discuss the concept of "marketing debt," what it means for your business and when and why you should have it.

In this episode, we wrap up the series on the Power of Positioning by teaching you how to build a positioning statement for your brand and best practices for getting into that process with guest, Aaron Huskins, brand strategist at BrandCraft. Sample Positioning worksheet can be found here: https://cdn2.hubspot.net/hubfs/3290611/Resources/GS%20-%20Positioning%20Worksheet%20v1.pdf

In this episode, we sit down with Brady Heid, Senior Digital Marketing Manager at BrandCraft to talk all things marketing, the impact brand has on a marketing strategy, and best practices for using the two together to get results.

Dive into the art of positioning your business for long-term success. Torey and Aaron explore how defining your unique value proposition sets the foundation for growth. They break down the essential elements of positioning, why saying "no" is critical, and how the most successful companies focus on what truly matters before jumping into the “sexy” parts of branding. Whether you’re in the process of scaling or refining your brand, this episode is packed with actionable insights for entrepreneurs, business owners, and executives looking to build a strategic brand that stands out.

Are you ready to level up your brand and marketing strategy? Torey sits down with Chris Collier, VP of Marketing at EHS Insights, to dive into the ins and outs of brand building, scaling, and creating a lasting impact. They cover everything from making your brand stand out in niche markets to understanding the power of employee engagement and leadership in shaping brand identity. Plus, they share insights on balancing creativity with technical execution and why curiosity is key in marketing.

In this episode of House of Brand, Torey Azure chats with BrandCraft’s brand strategist, Aaron Huskins, about the basics of brand positioning. Kicking off a three-part series, they explore how positioning helps your brand stand out and why it's key to success. Torey and Aaron share insights on defining your brand's unique value and common mistakes businesses make along the way. Whether you're a business owner or marketing pro, this episode has practical tips for taking your brand to the next level. Tune in!

In the first episode of the "House of Brand" podcast, Torey Azure introduces you to the show and its purpose. With 30 years of branding experience, including running a successful agency, Torey is here to help mid-sized and small businesses—what he calls "flyover brands"—address their unique branding challenges. He’ll guide you through practical strategies for overcoming common branding issues, especially during crucial growth stages. Torey will also highlight how to avoid common pitfalls and keep your brand strong as you scale. If you’re navigating the mid-market space and looking to refine your brand, this podcast is tailored for you.