How to Make More Sales with Anna Payne

In this episode, I share twelve simple actions you can take before, during, and after your sales calls to increase conversions, save time, and keep the process feeling both professional and human (no scripts, no pressure or awkward tactics!)Episode summary:Sales calls get a bad reputation for a reason: they can feel awkward, draining, and inefficient, especially when you find you’re speaking to the wrong people, over-delivering free consultancy off they just don't convert as well as you'd like. In this episode, Anna walks you through 12 practical opportunities to improve your sales call process from end to end. You’ll learn how to reduce friction, lead the call with confidence, ask better questions, present your offer clearly, and follow up in a way that supports a decision, without ever feeling pushy.Key takeaways (3–7 bullets)A booked call isn’t the goal—the goal is helping a prospective client make a clear decision.Many sales can be closed faster in the DMs; insisting on a call can kill momentum.Reduce friction: make booking easy, qualify people up front, and show up prepared.Lead the call: set the scene, ask better questions, listen actively, and reflect the “gap.”Don’t turn a sales call into free consultancy—focus on clarity and outcomes.Ask permission to sell and keep your offer simple and relevant.Follow-up isn’t chasing—it’s supporting a decision as part of a professional process.Episode outline / timestamps00:00 – Why sales calls can feel awkward00:45 – What you’ll learn: 12 improvements before/during/after01:10 – (1) Decide if a call is even needed (DMs vs calls)04:10 – Example: how hidden pricing + extra steps lose ready buyers07:10 – (2) Make it easy to book (Calendly)08:10 – (3) Qualify people up front10:10 – Bonus: 5–10 minute pre-call reset11:10 – (4) Keep calls short and purposeful13:20 – (5) Be the leader (set the scene)15:10 – (6) Ask better questions + listen17:10 – (7) Define the gap18:30 – (8) Ask permission to sell + present the offer20:10 – (9) Invite questions (don’t panic/discount/overpromise)23:00 – (10) Follow up immediately24:00 – (11) Follow up to a clear yes/no26:00 – (12) Track your data27:30 – Free resource: Sales Strategy Scorecard quiz: https://www.annapayne.online/quiz Links + Resources: Want to see your greatest opportunities to increase sales? https://www.annapayne.online/quizJoin us for 30 days of free online networking? https://www.annapayne.online/networkingDownload your free leads tracker https://www.annapayne.online/trackerBook a free 15 minute sales game plan call with Anna https://calendly.com/annapaynecall/introduction Buy my best-selling book on sales hereSee a complete list of ALL the FREE and paid ways I can support you with sales https://www.annapayne.online/everything Meet Your Host: Anna Payne is a sales and business growth expert with almost three decades of experience across sales, leadership and entrepreneurship.She has founded and co-founded three successful businesses since 2008, selling and delivering millions of pounds of consultancy and working with clients across five continents, as well as building and leading high-performing teams.Anna is also the author of the number one bestseller Everything You’ve Been Taught About Sales is Wrong (*Probably) and a keynote speaker on sales and entrepreneurship.Website: https://www.annapayne.online/everythingSubscribe / Follow:Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587Spotify: https://open.spotify.com/show/5RMn940JibdhqMWeQo73To\YouTube: https://www.youtube.com/@HowToMakeMoreSales

In this episode, you’ll learn a practical mindset shift (plus five confidence-building actions) to help you sell with more ease without feeling pushy, awkward, or “salesy.” Episode Summary: In Episode 2, Anna breaks down what really drives sales success: strategy, action, and mindset and why mindset is often the part that stops you from reaching your full potential, no matter how strong your strategy is. She unpacks the fear of rejection and judgement that can trigger avoidance (procrastination, undercharging, playing small), then shares five ways to build sales confidence from the inside out. You’ll learn how to challenge unhelpful beliefs, reframe sales as service, take action before you feel ready, sell in a way that fits your personality and own your brilliance.Key takeaways (3–7 bullets)Sales success is a trifecta: strategy sets direction, action creates momentum and mindset drives the action.Fear of rejection and judgement is human but it can lead to avoidance (procrastination, overgiving, undercharging).Confidence isn’t the prerequisite; it’s the result. Start with courage + consistency.Challenge limiting beliefs by pulling them into the light, questioning the evidence and choosing a better reframe.Repetition matters: your brain needs consistent reinforcement to adopt new beliefs.Sales is service: if your offer helps people, selling is simply offering support.You don’t need to become a different person to sell well; build a sales process that fits your strengths.Episode outline / timestamps:00:00 – Welcome back + why you might not be taking action yet01:05 – The success trifecta: strategy, action, mindset (the “three-legged stool”)03:10 – The elephant in the room: why selling can feel awkward + fear of rejection05:10 – Sales avoidance patterns (procrastination, playing small, undercharging)06:20 – Sales is non-negotiable (and sales is a learnable process, not a personality trait)07:40 – Anna’s sales story: from “I will not sell” to building confidence through action12:40 – The “wilderness years”: visibility, imposter syndrome, and identity work15:10 – Five ways to build confidence and feel more natural in sales:15:30 – (1) Identify and reframe unhelpful beliefs (evidence + new belief)20:40 – (2) Reframe what sales is: sales is service21:30 – (3) Take action before you feel ready (confidence is the end product)24:10 – (4) Lean into your personality and strengths26:10 – (5) Own your brilliance (and call yourself an expert)29:30 – Closing: pick one belief to reframe + take one action you’ve been avoiding todayLinks + Resources: Want to see your greatest opportunities to increase sales? https://www.annapayne.online/quizJoin us for 30 days of free online networking? https://www.annapayne.online/networking Download your free leads tracker https://www.annapayne.online/tracker Book a free 15 minute sales game plan call with Anna https://calendly.com/annapaynecall/introduction Buy my best-selling book on sales hereSee a complete list of ALL the FREE and paid ways I can support you with sales https://www.annapayne.online/everything Meet Your Host: Anna Payne is a sales and business growth expert with almost three decades of experience across sales, leadership and entrepreneurship.She has founded and co-founded three successful businesses since 2008, selling and delivering millions of pounds of consultancy and working with clients across five continents, as well as building and leading high-performing teams.Anna is also the author of the number one bestseller Everything You’ve Been Taught About Sales is Wrong (*Probably) and a keynote speaker on sales and entrepreneurship.Website: https://www.annapayne.online/everythingSubscribe / Follow:Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587Spotify: https://open.spotify.com/show/5RMn940JibdhqMWeQo73To\YouTube: https://www.youtube.com/@HowToMakeMoreSales

In this episode, you’ll learn five simple, relationship-led actions you can take today to start conversations, create opportunities, and make a sale within the next seven days.Episode Summary: In Episode 1, Anna shares five straightforward actions that can help you generate sales quickly, sometimes even the same day, if you’re willing to take action. She reframes selling as a core part of business ownership (and a form of service), then walks you through exactly where your quickest wins usually are: existing clients, lapsed clients, warm leads, personal outreach and simple “hand-raiser” content. You’ll leave with a practical plan: 30 minutes a day for the next five working days.Key takeaways:The quickest route to sales is usually through warm relationships: not complicated strategies.Selling is part of the job as a business owner, and it’s also how you create impact and help people.Your best short-term opportunities often come from existing clients, lapsed clients and warm leads.Proactive follow-up isn’t about pressure: it’s about helping people reach a confident decision.Personal outreach works best when it’s personalised, to the point, and permission-based.“Hand-raiser” content creates easy openings for sales conversations (without hard selling).Commit to 30 minutes a day for five days and you’ll likely see results quickly.Episode outline / timestamps:00:00 – Welcome + the promise: make your next sale within a week (or even today)01:12 – Quick reframe: selling is your job (and it’s service)02:03 – Action 1: Sell more to existing clients (upgrades, ongoing support, VIP, done-for-you)04:09 – Action 2: Win back lapsed clients (warm check-ins + service-led conversations)05:51 – Action 3: Follow up with warm leads (move people to yes/no/maybe)09:37 – Follow-up examples + why money is often “sitting on the table”10:54 – Action 4: Personal outreach to ~10 warm people + the “3 Ps” rule14:57 – Action 5: Create a simple piece of content that gets people to raise their hand16:47 – The 30-minutes-a-day challenge + closingLinks + Resources: Want to see your greatest opportunities to increase sales? https://www.annapayne.online/quizJoin us for 30 days of free online networking? https://www.annapayne.online/networking Download your free leads tracker https://www.annapayne.online/tracker Book a free 15 minute sales game plan call with Anna https://calendly.com/annapaynecall/introduction Buy my best-selling book on sales hereSee a complete list of ALL the FREE and paid ways I can support you with sales https://www.annapayne.online/everything Meet Your Host: Anna Payne is a sales and business growth expert with almost three decades of experience across sales, leadership and entrepreneurship.She has founded and co-founded three successful businesses since 2008, selling and delivering millions of pounds of consultancy and working with clients across five continents, as well as building and leading high-performing teams.Anna is also the author of the number one bestseller Everything You’ve Been Taught About Sales is Wrong (*Probably) and a keynote speaker on sales and entrepreneurship.Website: https://www.annapayne.online/everythingSubscribe / Follow:Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587Spotify: https://open.spotify.com/show/5RMn940JibdhqMWeQo73To\YouTube: https://www.youtube.com/@HowToMakeMoreSales

A no-hacks, integrity-led approach to making more sales—built on relationships, psychology, and simple actions you can take immediately.Summary: Welcome to How to Make More Sales with Anna Payne. This trailer sets the tone for the podcast: sales as a skill that can become your biggest growth driver, when you stop avoiding it, stop overcomplicating it, and start doing it in a way that aligns with who you really are. Anna speaks directly to values-led business owners who care about trust, relationships, client results, and doing things properly. She explains there are no shortcuts, hacks, or silver bullets, just consistency, “sales fitness,” and learning to sell well. You’ll also hear why Anna is passionate about teaching sales (and frustrated by the misinformation out there), plus what to expect from upcoming episodes: quick-win actions for immediate revenue and longer-term strategy grounded in real human buying behaviour.In this podcast for business owners who want to make more sales in a way that feels good. Anna shares the ethos of the podcast and what good selling actually is, and why so many business owners feel so resistant to sales, and her mission to fix that. If you’re brilliant at what you do but want more consistency, more clients, and more revenue, and to sell in a way that feels natural, kind and human, and also gets incredible results you’re in the right place.Key takeaways:Sales can be the biggest driver of your business success—or the thing that quietly holds you back when avoided or overcomplicated. You don’t need to become pushy, loud, or “salesy” to sell well; aligned selling is about relationships and understanding people. There are no hacks or shortcuts—simple, timeless principles and consistency build sustainable results. You can create tangible sales results quickly with one or two focused actions (sometimes the same day). The podcast will balance quick wins (money this week) with longer-term strategy and sales psychology. Bad sales advice shouldn’t lead to not selling—it should lead to learning how to sell properly, with integrity. Leveraging your natural strengths and personality is a competitive advantage in sales.Episode outline / timestamps:00:00 – Welcome + what the podcast is about (more sales, impact, money on your terms) 00:28 – Why Anna created the podcast + what this space will be for 00:40 – Sales as a driver vs. roadblock (and why people avoid/overcomplicate it) 01:10 – Who the podcast is for: entrepreneurs who value trust, integrity, leadership, and client results 01:40 – No secrets, hacks, or shortcuts: simple principles + “sales fitness” 02:05 – Quick wins vs. long-term strategy: what the series will balance 02:30 – Why Anna teaches sales: misinformation, bad advice, and what holds entrepreneurs back 03:06 – Aligned selling: not loud/pushy—sales as relationships and service 03:45 – Anna’s story: introverted, “too nice” for sales (and proving that wrong) 04:41 – Subscribe + what you’ll get: actions, psychology, frameworks, and no wasted time 05:25 – Launch date: April 28th + invitation to join on launch dayLinks + Resources:Want to see your greatest opportunities to increase sales? https://www.annapayne.online/quizMeet Your Host: Subscribe / followAnna Payne is a sales and business growth expert with almost three decades of experience across sales, leadership and entrepreneurship.She has founded and co-founded three successful businesses since 2008, selling and delivering millions of pounds of consultancy and working with clients across five continents, as well as building and leading high-performing teams.Anna is also the author of the number one bestseller Everything You’ve Been Taught About Sales is Wrong (*Probably) and a keynote speaker on sales and entrepreneurship.Website: https://www.annapayne.online/everythingSubscribe / follow:Apple PodcastsSpotify