How We Solved This

1:25 - Conventional Wisdom - Defend your territory 2:48 - Measuring the hidden impact of Branded Search Campaigns 3:46 - Brand Strength - Why does it matter? 4:20 - Strategies for responding to Competitor Brand Bidding  6:10 - Search Intent - Why does this matter? 8:20 - Budget Deployment - Demand Generation vs Demand Capture 10:18 - Factors influencing competition and cost on Paid Search 12:38 - Attack - The best form of defence? 21:43 - Channel Attribution & Final Thoughts  We're the marketing agency that puts revenue first.At Pieo, we blend serial entrepreneurship with data-driven marketing expertise to accelerate revenue growth. No vanity metrics or fluffy reports - we're the people who've scaled businesses since 2006, transformed marketing spend into measurable growth, and know exactly how to take 'okay' to 'exceptional'.See how we can accelerate your revenue at https://www.pieo.me/ 

When scaling a business, there's a common scenario that plays out far too often: Companies pour money into marketing campaigns, watching their impression numbers soar without seeing any tangible results. It's a story we've seen repeatedly at Pieo, and it raises an important question: Are we sometimes too focused on vanity metrics, and overlooking opportunities as a result? In this episode, James and Andrew share their experiences of working with a boutique Hotel in Sri Lanka who were facing challenges with customer acquisition, and discuss how they embraced Third-Party distribution to drive revenue growth. 0:56 - Breaking down the Acquisition Challenges 2:03  - Reframing Cost of Acquisition 3:34 - Optimising Property Listings4:37 - Influence of Pricing on Ranking5:34 - Understanding Marketplace Ranking6:43 - Comparing Marketplaces 8:20 - Using Marketplaces as a Stepping Stone9:28 - Blending Marketplace and Direct Acquisition Strategies 12:00 - Understanding Customer Behaviour We're the marketing agency that puts revenue first.At Pieo, we blend serial entrepreneurship with data-driven marketing expertise to accelerate revenue growth. No vanity metrics or fluffy reports - we're the people who've scaled businesses since 2006, transformed marketing spend into measurable growth, and know exactly how to take 'okay' to 'exceptional'.See how we can accelerate your revenue at https://www.pieo.me/