iGB: Betting on Business

2025 is the ‘year of scaling’ for GR8 Tech. At ICE 2025, the company unveiled an exciting partnership with boxing great Oleksandr Usyk’s platform Ready to Fight. GR8 Tech’s chief revenue officer Sergey Ghazaryan discusses why the two brands have united, under the tagline ‘Undisputedly GR8’. Describing it as the “personification of our values”, Ghazaryan explains how the bold tagline represents the company’s dedication, resilience, strength – and uncompromising goal of being the best in its field.

Newly launched Lynon had some exciting activations in store for ICE 2025. Head of B2B marketing Galust Stepanyan explains why the company auctioned off three websites during the show and its ongoing special offer of a fully ready off-the-shelf igaming website. Meanwhile, chief business officer Suren Vardanyan discusses what makes Lynon’s offering unique from the competition – namely its service and tech architecture.

According to Christoph Neubauer, director group CR & ESG at Novomatic, environmental and social governance (ESG) is increasingly important as a core business goal in the igaming industry – which is why the gaming giant is enlarging its ESG reporting. Neubauer explains why the group is building solar panel systems to supply green energy for its production sites and venues and reveals the company was recently re-certified by the Global Gambling Guidance Group in several core markets.

Stefan Krenn, executive board member at Novomatic, is confident the relocation of ICE from London to Barcelona will boost the gaming heavyweight’s position as the leading gaming technology group. Listen as Krenn explains why Novomatic has seen exponential growth, thanks to increasing demand for both land-based and online solutions. The company has invested more than €300 million in R&D over the last three years, part of a clear international growth plan that includes both organic and inorganic expansion – and there’s more in the pipeline, he reveals.

Optimove is moving into 2025 with momentum, says Chief executive officer and founder Pini Yakuel. The 500-strong team is looking to cross more milestones this year with potential acquisitions ahead. Yakuel explains why he’s so excited about the coming year for the company. He reveals the key launches and product expansions for 2025 that will play to Optimove’s strengths including the all-new OptiLive tool for live sports marketing, and Optimove Ignite+ which is set to accelerate growth for operators.

PiggyTap is the standout success of game studio PiggyTap. Alena Tsuranova, head of sales at OnlyPlay, reflects on the unique combination of mechanics that make the game different – and so popular. Feedback has been essential in iterating the game into what it is today, but one of OnlyPlay’s key learnings, explains head of partnerships Anna Serheieva, is that you never know when your new product can become your flagship. She reflects on the lessons OnlyPlay is applying to new games it has in the pipeline – and unveils key details about upcoming product line FortuneChef.

Mike Forslund, Head of sales at Odds88, talks up the value of customisation and how Hub88’s newly launched platform, dubbed a ‘next gen toolkit’, serves each operator’s unique needs. Learn how Odds88 is differentiating itself from competitors by working directly with clients to build customised journeys, investing resources into perfectly tailored solutions that have tomorrow’s needs in mind.

Novomatic came to ICE 2025 with a lot to say – and its presence certainly made itself known with a truly impressive floor presence at the show. Kenan Bajram, now the head of direct sales alongside deputy director of global sales, talks through the cutting-edge lineup of products Novomatic brought to the show. From the IMPERA Link Pro to new versions of the XTENSION Link, Bajram offers insight into the new hardware and full new lineup of game content Novomatic is featuring in 2025.

Vahe Khalatyan, chief executive officer, and Lewis Civin, chief product officer, discuss the rebrand of affiliate analytics tool DeepCI to PartnerMatrix Intelligence and its exciting merge with PartnerMatrix.Known as igaming’s affiliate management powerhouse, this all-in-one solution helps affiliates to track, analyse and manage their data and programmes all in one place.