PODCAST · business
In Good Spirits
by Thomas Ballantine
After years of passion for whisky, learning the intricacies of whisky investing, and diving deep into tasting experiences, I’m thrilled to share that I’m launching my own Whisky Channel in 2025! 🎉This channel will be a place for whisky enthusiasts, collectors, and investors alike to explore the fascinating world of whisky through the lens of investment, tasting, and personal exploration.Here's what you can expect:🔑 Whisky Investment Insights – Tips on how to start investing in whisky, spotting rare bottles/casks with growth potential, and strategies for building a diverse whisky portfolio.🍷 Tasting Sessions – I’ll take you through tasting sessions, exploring the nuances of various whiskies from around the world. Whether it’s Scotch, Bourbon or Japanese Whisky, I’ll be sharing my personal tasting notes and experiences.🚀 My Whisky Journey – I’ll also be sharing my personal journey as I navigate the whisky investment world—lessons learned, mistakes made, and
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S3E1 - Whisky in China
Send a textThis show explores whisky through an unexpected lens: life, culture, and conversation in China. Each episode uses whisky as a starting point, not just to talk about what’s in the glass, but about where it’s being enjoyed, who’s drinking it, and what that experience looks like in a Chinese context. The result is a relaxed, conversational podcast that blends personal stories with cultural observation.Episodes often revolve around everyday moments — sharing a dram with friends, navigating local bars, discovering how whisky fits into social life, or noticing how tastes and traditions shift across cultures. Rather than focusing on formal tasting notes or expert analysis, the conversations are grounded in real experiences: what it feels like to drink whisky in China, how people respond to it, and how those moments spark wider discussions about travel, identity, and connection.The show also touches on the contrasts and surprises that come with cultural crossover. Whisky, often associated with tradition and heritage elsewhere, takes on new meanings when placed in a different environment. Through casual discussion, the podcast explores how global drinks adapt locally, how habits change, and what those changes reveal about both whisky culture and life in China more broadly.The tone is friendly and unhurried, allowing conversations to wander naturally. Some moments are reflective, others light-hearted, with room for humour, side stories, and honest reactions. There’s no pressure to educate or persuade — the focus is simply on talking things through and sharing what stands out.At its core, the show is about conversation: whisky as a companion to storytelling, and China as a backdrop that shapes those stories in unexpected ways. Listeners are invited to settle in, listen along, and experience a thoughtful yet relaxed exploration of whisky, culture, and everyday life from a perspective that’s rarely heard but easy to connect with.Support the show
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S2E2 - American Whisky
Send a textIn this episode of In Good Spirits, Thomas Ballantine delves into the world of American whiskey, exploring its definitions, characteristics, and the various types, including bourbon. He discusses the growth of the American whiskey market, investment opportunities, and the influence of celebrities on whiskey culture. The episode concludes with insights on the interconnection between American and Scotch whiskey, along with recommendations for both tasting and investing in whiskey. 00:00Introduction to American Whiskey00:56Defining American Whiskey02:52Exploring Bourbon and Its Characteristics05:47The Growth of American Whiskey10:49Investment Opportunities in Whiskey18:44Celebrity Influence on Whiskey Culture25:48The Interconnection of American and Scotch Whiskey29:09Conclusion and RecommendationsSupport the show
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S2E1 - Tariff Cuts in India — Boom or Bubble for Scotch Whisky?
Send a text🎙️ Tariff Cuts in India — Boom or Bubble for Scotch Whisky? Podcast: In Good SpiritsIndia’s dramatic tariff cut on Scotch whisky imports is making headlines—but is it really a game changer for the industry? In this episode, we break down the trade deal’s potential, explore what it means for investors, and share insights from the Scotch Whisky Association. From billion-pound projections to hidden barriers, this episode is your straight-pour take on what’s hype and what’s real. Perfect for whisky lovers, collectors, and anyone eyeing the cask investment boom.Support the show
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S1E6 - Whisky is a Scam?
Send a textIn this eye-opening episode of In Good Spirits, we dive into the dark side of whisky investment following the shocking revelations from the BBC’s Hunting the Whisky Bandits. We unpacks how scammers have lured unsuspecting investors into parting with their life savings—using fake promises, false exclusivity, and non-existent casks.We explore why whisky is such a tempting investment—with the global market valued at over $70 billion—and how its luxury appeal can sometimes cloud good judgment. You’ll learn the Amber Rules of safe investing, how to spot red flags, and what due diligence actually looks like in the cask-buying world.Whether you’re new to whisky investing or already ageing a few barrels, this episode is your essential guide to staying informed, sharp, and in good spirits.Support the show
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S1E5 - A Few Examples
Send a textIn this episode of In Good Spirits, I dive into the fascinating world of whisky investments — but with a twist. Rather than relying on traditional methods like exchanges and stock markets, I share how I personally value my whisky bottles and casks. From rare limited editions to aged casks with untapped potential, I’ll walk you through the unique approach I take to assess their worth. Whether you're a whisky connoisseur or simply curious about unconventional investments, this episode will give you insights into an alternative way of viewing the value of whisky beyond the bottle. Tune in for some liquid gold talk and tips on how to build a whisky portfolio that stands the test of time.Grab your glass and join me in good spirits!Support the show
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S1E4 - My Top Whisky Distilleries
Send a textHello, whisky lovers, and welcome to another episode and today, we’ve got a fascinating journey through the world of whisky distilleries. In this episode, I’m discussing the top 5 whisky brands to invest in and what are demolished distilleries?Support the show
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S1E3 - Bottle it, Cask it or Fund It?
Send a text In this episode of Whisky Strategies, we dive into the world of whisky investing! If you’ve ever wondered how to turn your love for whisky into a profitable venture, this episode is for you. From understanding your investment goals and risk tolerance to exploring different types of whisky investments—bottles, casks, and funds—we cover it all. Plus, the host shares personal insights into a long-term cask investment strategy. Tune in to learn how to start building your whisky portfolio! Support the show
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S1E2 - What is a Whisk(e)y?
Send a textToday, we’re going to cover some of the most common questions people have about whisky—what’s the difference between Scotch, whisky, and bourbon? What’s a ‘1st Fill Sherry Hogshead’? And what’s the difference between single malts and blended whisky? Let’s dive in!" Support the show
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Whisky 101 - Introduction
Send a textWhisky Investment 101 – Why Whisky?"In this episode, i will introduce the concept of whisky investment and why it's become an increasingly attractive alternative asset class. I’ll discuss the historical performance of whisky as an investment, compare it to traditional investments, and set the stage for the upcoming episodes.Support the show
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ABOUT THIS SHOW
After years of passion for whisky, learning the intricacies of whisky investing, and diving deep into tasting experiences, I’m thrilled to share that I’m launching my own Whisky Channel in 2025! 🎉This channel will be a place for whisky enthusiasts, collectors, and investors alike to explore the fascinating world of whisky through the lens of investment, tasting, and personal exploration.Here's what you can expect:🔑 Whisky Investment Insights – Tips on how to start investing in whisky, spotting rare bottles/casks with growth potential, and strategies for building a diverse whisky portfolio.🍷 Tasting Sessions – I’ll take you through tasting sessions, exploring the nuances of various whiskies from around the world. Whether it’s Scotch, Bourbon or Japanese Whisky, I’ll be sharing my personal tasting notes and experiences.🚀 My Whisky Journey – I’ll also be sharing my personal journey as I navigate the whisky investment world—lessons learned, mistakes made, and
HOSTED BY
Thomas Ballantine
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