In The Field....All Things Event / Field Marketing and Sales

B2B Marketing Exchange Post-event recap. This is an event we've sponsored for 3 years in a row and we have some thoughts!

World of Concrete recap from our team that was boots on the ground in Last Vegas!

Melanie Jones is the new CEO of the Women's Leadership Institute and the former Editor in Chief of Utah Business. She shares some great advice on how women in event marketing can move up in their careers, and shares war stories from her time creating Utah Business 

Logan Mallory is the VP of Revenue at Plooto, and formerly led marketing teams at Motivosity and Workfront. He is known for looking for ways to help others and being excellent at collaborating with sales as a marketing leader. He also shares a semi creepy bad swag story that you've gotta hear!

Braydan co-founded Sendoso and recently left after 10 wonderful years to start his new venture, Slash Experts. 

Pete and Zach get together to jam about career growth and development, and the value to in-person as a differentiator.

Stephanie Pennell is one of the best event marketers on Planet Earth, and is here to destroy crappy trade show strategies!

Ben Wright sits down with Zach to uncover Sendspark's strategy for dominating mega events through joint partnerships and side events!

Zach and Kris are back with the latest from Mobly!

Zach is joined by VP of Marketing at Alysio, Justin Ashby. They discuss Alysio's strategy of spending less by doing more small events that are hyper targeted to their key ICP. 

Zach is joined by Sam and Jason, two amazing partner leaders. They just recently hosted a great Arcadia Leadership Summit in their hometown of Bozeman, MT and jump on the show to share their learnings.

Zack and Zach go way back! Listen up as they talk about being real, approachable, and focusing on the things that actually convert. 

Ruthie is newish to Utah and gives her outsider perspective on the State, and all her feedback on UTW!

Tyler Jennings is a relative newcomer to the Utah scene, and has made a massive impact for those that know him. He currently runs a monthly reference group, and had a special version of it at Utah Tech Week. He also talked a lot his favorite parts of UTW. Enjouy!

Zach and Kris have a big fat announcement! Listen in....

In the first of our 3 part series rehashing Utah Tech Week, Zach is joined by UTW's very own Chief of Staff, Kyle Spencer.

Tanner Lacey recently joined Sendoso to head up their sales org, and joins Zach to discuss why physical gifting can play such a vital role in event success when done right. 

Michael Eggerling from Trustero has helped companies 10x their event ROI through simple strategic moves. Hear how he does it!

Kris is joined by Paige Bennett from Awardco to talk about the unique nuances of HR buyers, overall event strategy and the value of in-person connections. 

Mobly Co-founder Kris Jenkins fills in for Zach and sits down with Paul Shin, who co-founded Tacos Together, an amazing community focused on real human connections. Paul gets crazy vulnerable and should serve as an inspiration for anyone struggling!

Zach is joined by Scott Leese, one of the most vocal and well-respected thought leaders in sales. He and Richard Harris started Surf and Sales, a micro conference for sales people and leaders looking to level up. 

Liz Lathan from The Community Factory on unique experiences that make people care!

Zach brings on Trent Mano from Convoi Ventures to talk about his background running highly-intimate corporate events, pivoting that to VC, and now running Camp Convoi for the funds LPs and Portcos. Trent also shares his experience creating a grassroots tech festival called Utah Tech Week and getting 10k attendees in it's very first iteration!

Zach was Bubba's Head of Sales at Outro. Join them as they reminisce about spooning to save money as a scrappy startup, and Bubba's Soiree he hosts with his wife, mega influencer, Jordan Page! 

Longtime friend Ryan O'Hara joins Zach to chat cheap, creative ways to stand out from the crowd at events. Ryan is the Founder and CEO of Pitchfire, a phenomenal platform for filtering through the noise of SPAM emails

Zach is joined by Scott Logan, CMO at an AI-based Calendar and follow up solution, Kronologic. Scott and Zach riff on Speed to Lead and setting proper event expectations. 

Mobly's CEO Zach Barney is joined by Jon Selig, a reformed sales rep-turned comedian. Jon talks about the value of being interesting and relatable in your ice breakers, and shares a few tips on ways to stand out.